Media2025 Global
Introduction
Exclusive partnerships, superior exposure
The Global Media Plan is the portfolio of advertising partnerships and exposure opportunities available to our network. Tailored through technology, our service is the modern choice for real estate professionals, buyers, and sellers who demand the very best The plan drives leads, site traffic, and awareness by connecting our brand with discerning audiences worldwide.
All advertising campaigns throughout the Global Media Advertising Brochure are at no additional cost. To be featured, properties must be submitted for consideration via Access Please contact your marketing department for more information.
Architectural Digest (AD) is the essential resource for sophisticated design enthusiasts seeking inspiration and unrivaled access to the world?s most celebrated designers and architects. As the leading international design authority, they continue to spotlight the very best in home, luxury, innovation, and global destinations. The Sotheby?s International Realty®brand will leverage the power of architecturaldigest com to build awareness and drive exposure opportunities to our global listings.
Ownershipof RealEstate LandingPage
In 2025, the Sotheby?s International Realty®brand has continued its exclusive ownership of a prominent placement on their website with a full-year buyout of the real estate landing page
VIEW AD REAL ESTATE PAGE
Architectural Digest is the international authority for design, interior design and architecture. It is the style guide where experts and lovers of the creative world are witness, before anyone else, the hottest trends, houses, places, objects and works of art of the moment. Exclusive, fresh and vibrant, that is the AD Universe
DesignSection Sponsorship
For the first week of each month, Sotheby?s International Realty®banners will take over AD Mexico?s Design Section web page with 100% share of voice.
VIEW AD MEXICO DESIGN SECTION
57%|43%
Founded over 101years ago, the BBC upholds a legacy of trust akin to Sotheby?s three-century history. BBC?s unmatched global reach engages both established and emerging audiences, delivering the news and stories they rely on. Through high-impact Takeovers and premium Newsletter sponsorship, BBC and Sotheby?s International Realty will showcase the world?s most prestigious properties, united by a shared commitment to trust and excellence that resonates with affluent consumers across the globe.
461M
1.1B
6.6
Culture& TravelSections
FirstImpression Takeover
Sotheby's International Realty will have 100% SOV of every first impression for each visitor to the culture and travel sections during key dates in 2025
Dwell?s mission is simple: We champion home design that improves people?s lives From daily content on Dwell com to our social media channels to our celebrated 24-year-old print magazine, we feature new ideas about what a home can and should be, offer expert advice for making your own space a better place to live, and provide a marketplace for the best-designed products available.
Run-of-site banners and brand content will be used to sponsor Dwell?s Homes and Real Estate channels throughout the year, in addition to scheduled ad placements on the dwell.com homepage and article pages.
DWELL HOMES & REAL ESTATE CHANNEL
The Financial Times (FT) is one of the world?s leading business news organizations, recognized internationally for its authority, integrity, and accuracy. Providing essential news, comment, data, and analysis for the global business community, the FT has a combined paid print and digital circulation of over 1.4M. Mobile is an increasingly important channel for the FT, driving more than half of total traffic to the world?s most desirable audience, with the largest purchasing power and highest net worth.
PropertyListing & LifestyleSearch Sponsorship
The Sotheby?s International Realty® brand is the exclusive lifestyle search partner on propertylistings ft com and in FT print advertisements. VIEW FT PROPERTY
Juwai.com is the leading Chinese international property portal and is the exclusive international property partner of Tencent, China?s internet giant and operator of WeChat Juwai com has 10 million monthly active users and showcases more than 6 million listings from over 111 countries Juwai.com was named the top international real estate website in China by the country?s peak e-commerce body for two years running and is a winner of the prestigious Red Herring Global Top 100 Award for excellence in startups.
To maintain reach in China, the Sotheby?s International Realty®brand will continue its syndication and advertising partnership with Juwai.com in 2025. This ensures greater visibility to Chinese consumers searching for homes worldwide.
Listing Distribution &Brand ListingPage
Juwai will provide 12 months of property syndication and promotion for all Sotheby?s International Realty®brand properties during 2025. The brand?s Chinese translated company page on Juwai.com will also continue to be a staple in this year?s campaign
VIEW BRAND LISTING PAGE
Launched in 2015, Mansion Global is the premier digital destination connecting the world's most affluent real estate buyers with prestigious properties around the globe Through relevant, timely listings and award-winning content, their multilingual platform is localized to address the interests of international property seekers. Luxury listings are combined with global market analysis as well as relevant news and entertaining stories ? all to empower and inspire users to make informed real estate decisions
HomepageHero
The homepage hero carousel showcases the most exceptional properties listed with Sotheby's International Realty in the most high-impact way. These listings have received 45 times more visits and 35 times more page views than listings featured anywhere else on Mansion Global.
PropertyListing
Sotheby?s International Realty®listings are listed and searchable across the following platforms: The Wall Street Journal, Mansion Global, Barron?sand Marketwatch, connecting exceptional properties to a high-net-worth audience.
The Sotheby?s International Realty®brand continues its exclusive partnership with the Nikkei, the most influential news publication in Japan and one of the major media powerhouses in the world
This alliance enables the brand to generate Japanese buyer interest through Nikkei?s digital platform which reaches over 29 million monthly readers. The Sotheby's International Realty brand is the first real estate brand to present property listings outside of Japan to readers of Nikkei, giving Japanese consumers access to residential real
in 72 countries and territories.
BrandSponsorships
Branded banner ad units and content will run across the Nikkei network, Nikkei Property Listings homepage and real estate channels. Sponsorship will also run in the Nikkei?s print newspaper which currently boasts the world?s largest circulation.
Founded in 2006, PropGOLuxury remains the only US based online real estate company in Asia PropGo delivers exceptional online real estate products and services to affluent English and Chinese reading consumers. It is the largest and fastest growing luxury property site in the China and Asia Pacific region and touches millions of elite consumers around the world.
HomepageFeatured ListingCarousel
Sotheby?s International Realty selects five listings each month that will be displayed on PropGo?s Featured Listing Carousel ? which is promoted on their homepage. VIEW PROPGOLUXURY HOMEPAGE
FeaturedArticle
Hand selected by Sotheby?s International Realty®editorial team, PropGo features 1x unique editorial each month on their Blog and News page.It?s then amplified on PropGo?s social platforms for added exposure.
Utilizing the feed, Sotheby?s International Realty listings are prominently displayed and promoted on PropGo?s web and social media platforms.
Robb Report's authoritative voice has been unmatched in the global luxury market since 1976. Our affluent readers rely on Robb Report to expertly curate all the world has to offer Our discerning and successful audience shares an appreciation for quality, exclusivity, heritage, taste, and exquisite design. This is what makes Robb Report synonymous with the best of the best. By partnering with us in a meaningful way, Sotheby?s International Realty will gain direct access to a qualified audience of luxury homeowners and real estate enthusiasts who are primed to discover the brand and its extraordinary offerings
Branded Carousel
Custom Sotheby?s International Realty branded module on the real estate page, featuring 10 Sotheby?s International Realty exclusive listings per month.
PropertyListing Syndication
Property listing details will be syndicated to the Robb Report property details listing site.
VIEW ROBB REPORT LISTINGS DETAIL PAGE
The Sotheby's International Realty brand will own the South China Morning Post homepage during key dates in 2025. Interscrollers and Vertical Videos will be showcased throughout the year via consumer targeting campaigns, while App Interstitials will be included for the two big thematic bursts in March and September.
Homepage Takeover
The Sotheby?s International Realty®? brand will own the South China Morning Post homepage of SCMP.com during key dates in 2025. Throughout the full year, the GPS unit, brand banners and brand videos will also be showcased via consumer targeting campaigns.
VIEW SCMP HOMEPAGE
Since 1851, The New York Times has provided exceptional depth of quality news and information surrounding the most important issues on a local, national, and global level. Nominated for 2 Emmy®Awards (2021), in addition to having won 132 Pulitzer Prizes, The New York Times has consistently set the bar among leading news brands
The New York Times is the most subscribed to digital media news organization in the world with over 10 million subscribers. NYTimes.com has successfully applied the same expectations and meticulous standards to the digital world as with print in more than 200 countries and territories 48%|52%
5.5B
Sotheby?s International Realty will continue to have 100% SOV within the Real Estate Section Front on desktop and the Design & Interiors section on T Magazine.
The Wall Street Journal is a global news organization that provides leading news, information, commentary, and analysis. Published by Dow Jones, which has nearly 2,000 journalists in more than 75 bureaus around the world, The Wall Street Journal engages readers across print, digital, mobile, social, and video. For more than 130 years, building on its heritage as the preeminent source of global business and financial news, The Wall Street Journal includes coverage of U.S. and world news, politics, arts, culture, lifestyle, sports, and health. It holds 39 Pulitzer Prizes for outstanding journalism.
RealEstate
Thursday andFriday ArticleBuyout
Friday is one of the highly trafficked days where new global real estate coverage is being consumed online. Sotheby?s International Realty will have 100% ownership of Thursdays and Fridays globally (US, Europe and Asia) with fixed brand ad units on WSJ com real estate article pages within the real estate section for every Thursday and Friday in 2025.
GlobalProperty Search(GPS): AProprietary AdUnit
We partner with leading media powerhouses to deliver content to discerning audiences worldwide The Global Property Search (GPS) automatically displays properties based on the location of the consumer as they visit our media partners websites. When a property is clicked by the potential buyer, they are taken to the property details page on sothebysrealty.com. The GPS ad unit is active on 12 global websites: Architectural Digest, AD Mexico, BBC, Dwell, Financial Times, LeFigaro, Luxury Estate, Nikkei, PropGoLuxury, South China Morning Post, The New York Times, and Wall Street Journal.
Properties must be submitted for approval via the Property Display Feed in dash.
Property Syndication
The Sotheby?s International Realty®brand provides unparalleled exposure and worldwide reach for our listings, a crucial piece that sets us apart from the rest of the industry Once a home is showcased on sothebysrealty.com, it is exclusively distributed via the ListSync platform to the most authoritative news, luxury lifestyle, financial, and real estate-centric websites around the world at no additional cost to the agent.
To ensure your property is being syndicated, please contact your marketing representative to ensure all listing requirements are being met.