GREEN 4 SOLUTIONS
THE CRM SYSTEMS
MARKET LEADER
FOR SPORT AND LEISURE Focused soley on sport, leisure and attraction organisations, and with a wealth of experience in those industries Green 4 Solutions has earned a reputation for underpinning business success stories.
JOINED UP VENUE SOLUTION A powerful CRM driven solution that will allow you to implement a business strategy with a joined-up approach, resulting in maximised revenues and more engaged customers. A single platform solution for CRM, Booking, eCommunications, Loyalty programme, data insight and analysis, segmentation and profiling.
IMPROVE CUSTOMER EXPERIENCE
DRIVE LOYALTY
MAXIMISE REVENUE We believe that sport and leisure organisations should be able to use our technology to improve the customer experience, enhance revenues through closed-loop marketing and make business decisions based on insight, and not instinct.
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WE HAVE A BUSINESS THAT INTERACTS WITH OVER 9 MILLION CUSTOMERS A YEAR AND HAVE SEEN AN ALMOST IMMEDIATE RETURN ON OUR INVESTMENT. WITH GREEN 4’S HELP, WE ARE EVOLVING THE RELATIONSHIP WITH OUR CUSTOMERS TO KEEP OURSELVES COMPETITIVE AND AT THE CUTTING EDGE IN THE LEISURE MARKET PLACE.
STEVE BURNS, DIRECTOR, THE ORIGINAL BOWLING COMPANY
CRM is essential. It’s core to our solution and provides the foundation for all other integrated modules of the system. All data is stored in the CRM database and gives the organisation full control with a 360 degree view of customer purchases, entry times, communications, interactions, interests and demographics... A full picture of the customer is key to the winning formula. Our systems are customer focused, in order to ensure that the experience is enhanced at all touch points. Maximise the value of each interaction and increase loyalty in line with commercial revenues.
Powerful profiling and segmentation tools, as well as a data cube for rapid, yet detailed analysis of data help you to learn more about your customers and how they interact with your business.
Use this information to influence your strategy, by segmenting your target
groups
and
eCommunications.
automating
The online booking experience makes it easy and rewarding for the customer to book online and pay up front. Either on a PC or via the purpose built mobile booking app, it’s easy to purchase and easy to share via social media. Time can be saved by signing in with Facebook and customers have the option to ‘like’, comment, post and private message their interactions. Intelligent product placement based on what we know will appeal to the customer enhances the experience further and increases the average transaction value. Once a transaction is completed, this can trigger automated processes or communcations and all the information is immediately available in the CRM database
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THE FANS GIVE SO MUCH TO US, AND NOW WE WANT TO GIVE BACK TO THEM FOR THEIR INTERACTION WITH OUR BRAND. WE SEE THIS LOYALTY PROGRAMME AS A KEY ASPECT TO THIS. BART WILEY, DIRECTOR, SEATTLE SOUNDERS FC
VIEW VIDEO CASE STUDY
Green 4 Loyalty is a sophisticated, customer facing, website that provides a mechanism for engaging with your customers and rewarding them based on their behaviours and interactions with your business. This enables you to gain a deeper level of insight and encourages changes in customer behaviour and increase spend. The loyalty scheme is essentially the ‘sugar coating’ on your ‘CRM pill’.
FEATURES · · · · · ·
Web facing customer portal to allow card holders to view their transaction history and points total Calculation of points in CRM based rules Automated eComms for points statements and triggered marketing messages Easy to use back-end management Improves data collection Integrated to access control
Leverage the power of your data held within CRM through the eCommunications suite. Communicate using email, SMS, surveys and automated communications to ensure timely delivery of highly personalised and targeted messages. Using the in-built HTML editor, you can easily create engaging campaigns, which can then be sent to predefined target audiences. In addition to ‘at a glace’ statistics that can be used to measure campaign effectiveness, you will have access to a complete audit trail of how every contact interacts with your campaigns. You have the insight to see who opens the communication and each click through is tracked against the relevant individual in the CRM database to be used for any follow up action considered appropriate.
Formed in 2010, The Original Bowling Company (TOBC) is the UK’s largest tenpin bowling operator with 25 Hollywood Bowl and 19 AMF Bowling Venues. The economic outlook continues to present difficulties for many in the leisure sector, and some bowling operators have reported revenues down 16% YOY. However, using Green 4 Leisure to ensure a joined-up approach, TOBC is bucking the trend of declining profitability and obtaining the growth that eludes others.
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WE HAVE BEEN DELIGHTED WITH THE SERVICE WE HAVE RECEIVED FROM THE TEAM AT GREEN 4. A TOP CLASS PRODUCT THAT IS FOCUSED ON THE COMMERCIAL AND SERVICE ORIENTATED GOALS OF OUR COMPANY. STEVE BURNS, DIRECTOR
Director, Steve Burns, comments: “We have a business that interacts with 12.5 million customers a year and have seen an almost immediate return on our investment. With Green 4’s help, we are evolving the relationship with our customers to keep ourselves competitive and at the cutting edge in the leisure marketplace.”
VIEW THE FULL CASE STUDY
Through a detailed understanding of customer behaviour, and with the implementation of well thought out CRM and marketing strategy, performance reports have shown revenues increasing by 7%.
ROI BENEFITS • Increased YOY revenues of 7% • EBITDA increased by 18% • Database size doubled, revenue growing in line database growth
with with
MONTHLY REVENUE EXAMPLES • Additional £225,000 eCommunications activity
from
• £110,346 additional revenue from an automated e-survey BEHAVIOURAL SHIFTS • 40% of bookings now made on a mobile web device • 38% of bookings now made 24+ hours in advance • Web visits increasing by 17% month-on-month
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WE’VE SPENT THE PAST 3 YEARS LOOKING FOR A SUITABLE END TO END SOLUTION TO HELP US MANAGE OUR CUSTOMER BOOKING PROCESS. AFTER SEEING GREEN 4’S SOLUTION WORKING AT INDOOR SKI VENUES IN THE UK, WE’RE EXCITED AND CONFIDENT THAT WE’VE SELECTED THE RIGHT PARTNER TO HELP OUR BUSINESS.
TONY O”REGAN, CHIEF EXECUTIVE OFFICER, SNOWPLANET
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SYSTEMS ARE CRITCAL IN TODAY’S BUSINESS, PARTICULARLY ONE WHERE YOU ARE INTERFACING WITH THE CUSTOMER ALL OF THE TIME, HERE IN THE FACILITY, BUT MORE IMPORTANTLY OVER THE INTERNET.
PETER MOORE, CO-FOUNDER, CHILL FACTORe
VIEW VIDEO CASE STUDY
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