Waste is a big problem – a 300 million tonne problem in the UK alone. Not only do we have to dispose of it with the pollution problems this entails, but also because it represents an inefficient use of resources. In wealthy nations we have developed a linear economy where, for the most part, we extract, produce, consumer and discard resources. Few are genuinely recycled and most stay in the economy for less than six months. As the notion of ‘one planet living’ has taken hold, it has become clear that we are going to have to start tackling waste properly. And this means tackling products: the way we design, make and use things. Products should be designed to last, to be reused, or to be recycled easily. Where possible we should change the focus from the ownership of a product to the provider of a service. Unfortunately many of our present economic drivers are towards greater consumption and cheap, disposable products.