VO L 1 8 #1 Fe br ua r y / M a rch 2 0 1 0
Published by the Green Bay Area Chamber of Commerce for Chamber members
B
A
Y
B
U
S
I
N
E
S
S
J
O
U
R
N
A
L
Surviving the Economy
How companies are remaining viable
Who's on this year's list?
GREEN BAY’S SUPERIOR BUSINESS MAGAZINE FOR MORE THAN A DECADE
To gather. To share. Inspiration resonates. Enthusiasm elevates. Colleagues join together in the spirit of accomplishment and triumph. That’s a meeting – a meeting at the Atrium.
Connect in the Atrium at Lambeau Field. 920.569.7515 www.Lambeaufield.com © Green Bay Packers, Inc.
Unparalleled resources and global solutions delivered with local expertise to ensure your business success Aon is the world’s leading provider of risk management services, insurance brokerage, and human capital consulting.
You work hard to make sure your business succeeds. Bank Mutual works just as hard for you. At Bank Mutual we know that there are not enough hours in the day to do all you need to do to run your business. We can help. With cash management, term loans, lines of credit, online banking and remote deposit capture, Bank Mutual can match the right solution to your banking needs.
111 N. Washington St., Ste. 300 Green Bay, WI 54301 (920) 437-7123, (800) 437-0555
Risk Management Insurance Brokerage
920-437-7101
Surety
Commercial Banking Center
Employee and Executive Benefits Consulting
201 N. Monroe Avenue
bankmutual.com/business
GBay Cmbr Wrhse V1.indd 1
Did you know: In the next 10 years 33% of the power generation workforce will retire.
11/9/09 9:36 AM
Engineer A Better Future! Apply to the Utilities Engineering Technology program today and train for a career in power generation. You could be a: • • • • •
Systems Control & Relay Technician Substation Technician Distribution Systems Designer Power Plant Instrument Technician Relay Technologist
Explore more options in Engineering Technology:
New technicians are in demand!
- Architectural Technology - Automation Engineering Technology - Civil Engineering Technology
- Electrical Engineering Technology - Electronics - Electronics/Biomedical
- Electro-Mechanical - Fire Protection Engineering Technology - Mechanical Design
- Manufacturing Engineering Technology - Prototype and Design
us Engineering OPEN HOUSE Join r fo our ______
_________
February 18th 5:00 - 7:00 p.m. For more information:
(920) 498-6874 • (888) 385-NWTC
www.nwtc.edu
Imagine the Possibilities Integrating phone, data and video on one network.
Looking for the latest? Check out titletown.org for all the latest Chamber news, events and other highlights.
Ideal Telephony Solutions to fit your unique business profile.
Call Us Today: Michael Seering: 920-438-0507 Stephanie Moore: 920-438-0386
Business know-how, at your fingertips.
Corner of Main and Monroe • Downtown Green Bay • 920-435-5353 • www.cccp.com
No one understands the needs of Northeast Wisconsin businesses better than someone who lives and works here. Melissa is one example of the many Network Health Plan team members dedicated to keeping you and your employees well. Network Health Plan offers custom, flexible health plans that focus on your specific business needs.
Contact your insurance broker
See You AT THE PARK! MELISSA
Provider Education, Network Health Plan 2
| BBJ FEBRUARY/MARCH 10
Personal
or Network Health Plan at 1-800-276-8004, or ask your employer about Network Health Plan.
|Flexible|Local
Visit us on the web: www.networkhealth.com SAL-087-01-11/09
Contents.
FEATURES
10
20 + 10 PeoPLe yoU sHoULD KNoW
42
sURVIVINg THe eCoNoMy
Volume 18, #1 | february/March 2010
10
Who's on this year's list? 31 individuals who should be on your radar
How companies are using creativity and industriousness to remain viable during tough times
06 BBJ DEPARTMENTS
42 45
04 06 08 45 47 48
VIeW PoINT TeCH WATCH BUsINess sPoTLIgHT sPoTLIgHT oN THe ARTs BooK ReVIeW CHAMBeR NeWs
ADVERTISERS Visit the Green baY area chamber oF commerce at:
titletown.org
PRESIDENT paul Jadin EDITOR lori Kaye lodes GRAPHIC DESIGNER Josh beaton
05 American Express Delt a 01 AO N 01 B ank Mutual 02 Camera Corner/Connecting Point B ack Cover Cellcom 07 Children’s Hospit al of Wisconsin Inside B ack Cover Enzymatic Therapy Inside B ack Cover Fulfillnet Inside Front Cover Green B ay Packers Inside B ack Cover K I 0 9 Launchfilm.com 02 Network Health Plan 01 NWTC
ASSISTANT GRAPHIC DESIGNER sheri stuckmann
The BBJ is published bimonthly by the Green Bay Area Chamber of Commerce, PO Box 1660, Green Bay, WI 54305-1660. The BBJ is supported entirely by advertising revenue from member companies of the Green Bay Area Chamber of Commerce. For information about the advertising rates and deadlines, contact Sales at 920.593.3404. The BBJ (USPS 010-206) is published bimonthly for $18 a year by the Green Bay Area Chamber of Commerce, PO Box 1660, Green Bay, WI 54305-1660. Periodicals postage paid at Green Bay, WI. PosTMAsTeR: Send address changes to The BBJ, P.O. Box 1660, Green Bay, WI 54305-1660. PH: 920.593.3423. Copyright© 2008 Green Bay Area Chamber of Commerce
VIEW POINT TEXT PAUL JADIN
The Venus Factor Forgive me for sounding like Andy Rooney, but have you ever wondered why five out of seven members of the Green Bay School Board are female while this year’s City Council will have a maximum of one female out of its 12 members? Furthermore, if every woman on the ballot for County Board is successful in April, it will still leave only seven females on a board of 26. Celestine Jeffreys, who has been a very effective alderperson for the past several years, has decided to make a run for the School Board this year leaving Amy Kocha as the lone female on the ballot for Green Bay City Council. Celestine may, in the near future, give us an appraisal of the difference between the two governing bodies and why she preferred the academic setting. In the meantime, her decision got me thinking about the five women who served on the Council in 2000 and the fact that, like Celestine, four of those five left voluntarily rather than being removed by the voters. That type of attrition is significant when considering the fact that men have rarely left office unless defeated at the polls. It is even more so when viewed against the gender makeup and longevity of School Board members. By the way, that City Council in 2000 may have been the best I ever worked with and, while their successors were certainly decent people, the voluntary departure of four talented alders within a couple of years is disconcerting. Equally disconcerting is the fact that less than a handful of women have even sought those seats since then. Linda Queoff served one term on the Council and left in 2002. She has said that she loved the experience but enjoys what she’s doing now which includes serving on the City Planning Commission, volunteering at church and spending time with her family. Linda has also dedicated an awful lot of time to the School District’s Enrollment Task Force. She hints at why these roles are preferable to her term as alderperson by acknowledging that she felt that she “could serve best in other ways and in roles where everyone is respected regardless of where they stand.” 4
| BBJ FEBRUARY/MARCH 10
Beth Zeise Mader also left the Council in 2002 and cites timing as the primary reason. She became engaged to be married while serving the City and made starting a family her top priority. While she fully enjoyed the learning experience of serving on the Council, there was likely nothing that could have kept her involved at that point in her life. Jane Hansen served from 1998 to 2002 and left to replace her husband on the County Board so he could devote his full attention to his State Senate duties. She left that role shortly thereafter and seems quite content to be a doting grandmother and very active political spouse. Jane remembers fondly her partnership with Kathy Johnson in leading the City Council but she too raised the civility issue in declaring that, “the issues always needed a pro and con but it’s much more rewarding when the parties are respectful regardless of position.” Kathy Johnson is the only one of the five women who served beyond 2002, leaving one term later to concentrate on the County Board from which she is voluntarily departing this year. Kathy cited her successful private career as a prime motivator in scaling back her public duties in 2004 and explained that, “Women look at things differently than men, probably because of the Venus and Mars concept. We definitely need more of us in local government in the future.” We do indeed. It is disappointing that only eight County Board races are contested in April but it is particularly discouraging to have half of our population so poorly represented on City and County ballots in general. And, it is downright sad when bold and talented women succeed at the polls and, for whatever reason, choose another path so soon after their election.
business expenses can really add up — to free flights.
get the only business credit card that earns delta miles. the gold delta skymiles® business credit card from american express adds the miles you earn on business purchases to the miles you earn by flying — miles you can use for free flights or even upgrades.
apply today. earn up to 25,000 bonus miles — good for a free flight.
call 1.866.609.miles (64537)
applydeltacard.com/business
the official card of the world’s largest airline 20,000 bonus SkyMiles® credited within 8–12 weeks of first purchase, except 15,000 miles if upgrading from classic Delta SkyMiles Credit Card. Additional 2,500 bonus miles credited for each approved Additional Card submitted with application — up to 5,000 bonus miles. 25,000 SkyMiles redeemable with Pay with Miles for a free ticket valued up to $250, including taxes and fees. Only Gold, Platinum, and Reserve Delta SkyMiles Credit Cardmembers and Gold, Platinum, and Reserve Business Credit Cardmembers are eligible. Limited to Delta, Northwest Airlines, and Delta Connection® carrier flights booked under DL or NW code on delta.com. Minimum 25,000 miles for free ticket redemption. Not eligible for mile accrual, complimentary upgrades, MQMs, Medallion® segments, or Best Fare Guarantee. Refund restrictions, SkyMiles program, and Pay with Miles rules apply. Visit delta.com/paywithmiles to review rules. SADF24_BEFF BBJ DECEMBER 09/JANUARY 10 |
5
TECH WATCH TEXT AL PAHL
extreme makeover technology takes new zoo into the 21st century
Technology has improved life for both the animals and their human handlers at the NEW Zoo. It’s been more than a year since the zoo won $30,000 in hardware, software and services from Camera Corner/Connecting Point and several of its key suppliers in the “Extreme Technology Makeover,” co-sponsored by the Green Bay Area Chamber of Commerce and announced at the Business Expo in March 2008. Zoo Director Neil Anderson and Operations Manager Maria Lasecki sat down with Tech Watch to discuss improvements and efficiencies the staff has experienced. “This has probably moved us five years ahead of where we would have been,” says Anderson. “It’s gotten us caught up with what a lot of the major zoos are doing, and ahead of some of the smaller zoos. It makes a huge difference in our operation. When you have a small staff, you have to be efficient. Technology is a huge tool in that.” Of 218 accredited zoos in the country, the NEW Zoo is among eight that are self-supporting. And of those, “We are the only one that doesn’t have an endowment fund,” Anderson notes. “We have a good business plan. Everybody’s hard work and our volunteers have allowed us to do that. Technology is going to continue to help us do that.”
6
| BBJ FEBRUARY/MARCH 10
A Cisco UC500 small business phone system made the biggest, and most immediate, impact, catapulting employees into the 21st century by providing a capability most workers take for granted: transferring calls. “I had an urgent call for a co-worker. It wasn’t an emergency, but I didn’t want to lose it or say ‘call this other number,’” recounts Lasecki. “My first thought, as I was pushing the button, were that my only other options in the past were to try to find the person and leave the caller waiting or, I would say, ‘I’m sorry, I can’t transfer you’ and give the number for the person.”
“It makes a huge difference in our operation. When you have a small staff, you have to be efficient. Technology is a huge tool in that.” -Neil Anderson, Zoo Director “I can’t think of the number of times we lost potential donors, potential customers. We lost opportunities,” she adds.
The system came with a scanner, which is how pre-existing paper records were entered into Laserfiche. The scanner has provided a variety of other opportunities as well. In the past, Lasecki had no way to scan documents to attach them to email (another system that has expanded and improved because of the makeover). “We would have had to retype them, and we did sometimes,” she recalls. Another work-around was to physically move documents from the NEW Zoo in Suamico to Brown County offices in downtown Green Bay, by whatever means available, to scan them. “It might have taken a few days,” says Lasecki, obviously happy that efficiency has gone up, while time and fuel invested have gone way down. “We use the scanner all the time.” The scanner can bring in images for PowerPoint presentations (another copy of Microsoft Office was also part of the makeover), which are shown on the HP laptop, Panasonic projector and pop-up DaLite Instant Theater Screen from the makeover. “Our education department uses that,” Lasecki says. “We do things without being embarrassed any more. We just lived within our means – and yet sometimes we apologized for things we didn’t really have the money to accommodate. You spent a lot of time saying, ‘I’m sorry’ or ‘That’s great, but we don’t have that.’ Sometimes we would meet with information services to try to rent something and end up driving all the way downtown to try to get it.” The new phone system provides outbound information, 24/7. Formerly, a paid staffer answered daytime questions, taking away from other duties and after-hours questions went unanswered. “We’re so short of staff, sometimes you’d have liked to be able to get the penguins to help cover the gift shop so you could answer the phone,” quips Lasecki, whose video application in the Technology Makeover competition included penguins doing exactly that. She estimates that automating that function saves more than $20,000 annually.
Last fall, there was a sustainability meeting at the lodge. “We had everything we needed,” Lasecki says. “It was incredible. A gentleman from Foth presented and was using state-of-the-art technology. We didn’t have to say, ‘You have to use the chalkboard.’”
A lower-profile money saver has been Laserfiche, document-management software that not only saves money and paper, but provides a variety of information-organization and sharing opportunities. “Carmen Murach, our curator of animals, would come to me and say, ‘I need to order another fireproof cabinet,’” Lasecki recounts. “I would say, ‘How many of these are we going to bring in?’ I was ordering one about every three months.” At $400 each, the cabinets were formerly needed to contain records, most importantly health records, on the more than 215 animals at the zoo. Laserfiche now holds all of those records, neatly indexed and accessible on the HP ProLiant Server that came as part of the makeover. Not only are the records secure and backed up, but accessible among staff members, as well as off-site veterinarians and even other institutions. If an animal is being transferred to another zoo, Laserfiche makes it easy to organize and email its medical records to its new home. Or, suppose an animal is in the hospital. Today, the medical staff calls everything up on screen. Discussions might include: “We’ve got some (abnormal) blood values. Well, what’s the case history of the animal? What have we done in the past? Where are we with this?” Before Laserfiche, the information needed for such an exchange wasn’t even housed in the same building. “When you are dealing with medical issues, the more information you have and the easier it is to get at it, the better decisions you can make,” Anderson says. “And often, time is of the essence.”
Best care for kids Children’s Hospital is ranked No. 3 in the nation by Parents magazine. And, we once again achieved Magnet status for nursing excellence. Children’s Hospital offers experienced, compassionate inpatient and outpatient care in more than 70 pediatric subspecialties. Special programs and amenities make coordinating complex care as easy as possible for families. www.chw.org
BBJ FEBRUARY/MARCH 10 |
7
BUSINESS SPOTLIGHT TEXT randy rose, helper, schwabe north america
Every one counts “The highest good is like water. It seeks the lowest ground, and yet nurtures all life. In dealing with others, do not contend. In speech, be true. In ruling, be just. In business, be competent. In action, avoid extremes.” ~ Tao Te Ching ~ written 590 B.C. (extract from translation by Gia-Fu Feng) Over the course of a 33-year career, I have served as a senior officer in billion dollar corporations, and as a CEO in private equity and now privately owned businesses. I learned a few things along the way from those I was honored to work with, for and around. Try as I might, I can’t distill all the insights into the format the BBJ allows, so here are some of what once might have been called “Cliff Notes.”
8
| BBJ FEBRUARY/MARCH 10
In ANY Organization Recognize that everyone - every role and every person counts. Once upon a time, in many organizations, a close circle of "executives" were seen as the ones that mattered. In today's world of webs and networks that link to every facet of every enterprise, everyone within ANY organization plays a crucial role in sustainable outcomes. "All organizations are perfectly designed to deliver the results they get". Many senior leaders live in denial of this truth. Without addressing the “hard truths,” the results will continue to be predictably perfect to the manner of the organizational design. In most situations the personal practices of leadership must change to improve outcomes. Conscious review and revision of elements of strategy, culture and organizational alignment may also be required to improve results. "Culture eats strategy for breakfast.” It doesn't matter how brilliant the strategy is within your business plan if you can't execute that strategy to a high degree of excellence. The culture of any company is a living thing, and can be real asset or hindrance to progress. If you aren’t addressing cultural issues consciously, sustained progress is improbable, if not impossible.
On a personnel level Always try to do "the right thing right." Take the appropriate action - and then do it to the very best of your ability, with the most complete level of execution possible— even when, and especially when, "no one else is looking.”
This is a basic principle of leadership and a cornerstone to delivering positive sustained results. Don’t be a "quarter miler in a mile race.” Coach Lombardi noted that “fatigue makes cowards of us all.” Sustained leadership takes endurance and discipline. We have all seen individuals who are very impressive in the first “quarter mile” of a career, but fade quickly as others focused on doing the right thing over time build sustainable momentum in their careers. This is true of individuals and businesses. “Make haste slowly.” In many instances, individuals and even organizations are too quick to respond or react. At times taking pause and ruminating on the issue allows for creative solutions that resolve all aspects of an issue. Always consider that your perspective is only one potential perspective. Nearly all human beings have a “righteous sense of indignation” that they are uniquely able to see the “real truth.” When you realize that each individual approaches issues through a unique filter, you can serve as an effective facilitator to uncover solutions that may serve all. Don’t presume you are being “understood” even when you are heard. While the other party may hear the words, they may not understand or want to “get it.” While you may make things happen through “brute force,” this approach is not sustainable in any organization of scale. “Orchestration” involves enlisting others and helping them understand the context and the background, so they “discover” the solution makes all the difference.
Fear permeates every workplace, and a leader must drive it out. The leader’s role at every level is to bolster the confidence of those for whom they are responsible so that they may perform to the best of their ability. This may involve coaching to develop “know how” as to technical methods, but clearly requires also helping to remove fears from their team members. Without creating a safe environment for your people, they cannot grow to their potential, and neither can your business.
The Rewards While I have received significant reward over the course of my career, I derive the greatest physiological income in seeing talented individuals grow. It has been a true honor and a great joy to work with many talented individuals who have broken through their own fear, and then helped others do the same. A number of these individuals now lead companies or significant business units. What counts in the end? Every individual – regardless of role – needs to have a meaningful mission. This is true of a CEO or a new intern. Helping good people become great contributors and witnessing them growing personally and professionally, is the highest achievement any leader can witness (and help orchestrate). Randy James Rose Helper Schwabe North America www.NaturesWay.com www.enzy.com www.integrativeinc.com
BBJ FEBRUARY/MARCH 10 |
9
COVER STORY
People You Should Know Jennifer Hogeland TEXT LAUnCHFILM.COM PHOTOGRAPHY
On this, the fifth anniversary of the BBJ magazine’s “People You Should Know” feature, we opted to celebrate individuals who have made a particular impact in their field or industry. To that end, we’re commemorating the move into the year 2010 with the “20 + 10 People You Should Know” feature.
of “People You Should Know” in that they are compelling, interesting and amazing people we’re proud to have represent the greater Green Bay community. These are individuals who deserve kudos for efforts and achievements, whether that’s in a formal industry classification, a field of interest or general area.
In fall, we asked for nominations for 20 individuals who have been We are pleased to introduce the following 31 individuals (due to a tie) in their respective fields for 10 or more years and 10 individuals selected from the pool of nominations through a blind judging process. who have been in their field fewer than 10 years who have already Congratulations! made their mark. Both categories remain true to the original concept
A rousing thanks to our esteemed judging panel: • • • • • •
Johanna Wicklund, Boys and Girls Club of Green Bay Nicole Priestaf-Selner, Unity Kristin Kent, WFRV TV-5 Will Debelak, Van Lanen Sean Schultz Heather Heil, Advantage Office Solutions
BBJFEBRUARY/MARCH FEBRUARY/MARCH1010 10 | |BBJ
More than 10 years TINA QUIGLEY Event planning
Behind the Scenes. Tina Quigley was born into the event planning industry. Daughter of the legendary man who founded Bayfest, Quigley quickly learned the ins and outs of event planning. Along the way, she, too, has made quite a name for herself in the community.
When not juggling her own happenings, Quigley supports local doings. Her community presence and commitment have allowed Quigley to form countless relationships; these relationships have contributed to improving the overall quality of her events.
Coordinating festivals and events for nearly 20 years, the De Pere native enriches the lives of the people in Northeast Wisconsin through food, music and art. Growing Artstreet, moving Bayfest to downtown Green Bay and creating record attendance at Arti Gras top Quigley’s list of accomplishments. As executive director of Arts Events, Inc. she recently accepted the challenge of squeezing a new event into her 2010 calendar.
Not surprisingly, her work on significant community programs and projects has awarded her the honor of being a featured speaker at local, state and national association conferences. It doesn’t end there. Quigley draws on her talents of fund-raising, marketing, event management and more and has shared her skills with numerous nonprofit organizations over the last 13 years.
In an industry where the seamless events go unrecognized and the problems never go unnoticed, Quigley gracefully takes it all in stride. She brings contagious energy and enthusiasm to her fellow event planners, motivating them with her can-do attitude and undying dedication. They admire her ability to effectively execute some of the city’s biggest events. BBJ FEBRUARY/MARCH 10 | 11
michael telzrow museums MAkinG trAckS. Michael Telzrow has been working within the museum industry for more than a decade; in 2006 he became the executive director of the National Railroad Museum.
He has done his part to put another star by Green Bay on the map. Telzrow introduced a new, permanent exhibit, Pullman Porters: From Service to Civil Rights that showcases the importance railroads played in American political, social and economic history.
Since accepting his role, Telzrow repositioned the museum – creating new exhibits, giving the facility a facelift and designing a new strategic plan. “He has taken a moribund but lovely community attraction and has positioned it to become a major cultural institution, not only in Northeast Wisconsin but also in the nation,” says Andrew Kersten, professor of history at the University of Wisconsin – Green Bay.
A press trip showcasing the Pullman Porters exhibit wowed a handful of multicultural magazines. Telzrow’s work inspired the publications to add the National Railroad Museum to their “must-see” list, driving tourists to the city. No other institution in Northeast Wisconsin has earned that designation.
Telzrow applied prudent business practices and creative methods to enhance the museum’s offerings. His contributions have changed the perception of the National Railroad Museum, making it a place the community can admire.
While the acknowledgment is marvelous, Telzrow’s primary focus continues to be providing a connection to the past. Not overlooking the tough economic times, he wrote for a grant to allow public and private school children to visit the museum at a reduced fare.
BBJFEBRUARY/MARCH FEBRUARY/MARCH1010 12 | |BBJ
LYNN STAINBROOK Libraries A New Chapter. In the first few months after taking over as director of the aging Brown County Library system, Lynn Stainbrook said she could describe her position in one word – challenging. Just as the board president promised it would be. But, inadequate funding and an outdated book collection were no match for the seasoned director. Prior to accepting her role in February 2008, funding and care of the eight branches slipped significantly – book-buying budgets did not meet state standards and long-term building maintenance plans were non-existent. Stainbrook identified one of the most immediate needs was to address the Central Library building. Springing into action, she raised money for a space needs analysis; she pushed for an engineering study to determine the viability of the outdated building. Stainbrook went as far as taking state and local legislative representatives on tours around the facility. Her efforts earned the Central Library $300,000 in federal funds for improvements.
A big picture person, Stainbrook also explored the short- and long-term feasibility of the other library-owned buildings. She spearheaded an initiative to have energy audits done on each building. She is exploring energy conservations methods designed to benefit the libraries and community. She also deemed the children’s book selection unsatisfactory. She says, “I believe passionately that in order to help children be ready for school it is essential that we have the books they need.” Stainbrook came armed with data and was awarded additional funding of $150,000 in 2009 and 2010 to assist with replenishing the shelves. Reassessing staffing roles has made an enormous impact on shelving time. Something as simple as eliminating double-cased DVDs has reduced shelving time in half. Stainbrook continues to explore efficiencies to make visiting the library a positive experience for visitors. She intends to bring the Brown County library back to its former award-winning status, and she’s off to a running start.
BBJ FEBRUARY/MARCH 10 | 13
Industry Visionary. Since his first days in laboratory testing and quality control, Matt Schueller has spent time in international sales, scientific affairs, business development and marketing at Enzymatic Therapy. After 17 years he knows the ins and outs of the supplement company. The senior vice president of marketing gets involved at the ideation phase of new products. Schueller is charged with interpreting trends in the marketplace, evaluating nutritional ingredients, developing product formulations and creating branding to accompany the market strategies. It’s a big job, but his extensive educational background and passion for learning makes him the right man for the challenge. Schueller anticipated industry regulations were on their way. Through his insistence, Enzymatic Therapy began operating at a higher level of quality an entire decade before the FDA set regulations. Schueller’s vision increased business and laid the groundwork for the company’s future development while his competition continues to play catch-up. Developing unique, innovative products and distributing them into multiple channels is a feat few have done successfully. Noticing the increased awareness and yearning for organic foods, Schueller calculated consumers would also be interested in purchasing certified organic supplements; he helped create the new product line. Expanding product placement to major retailers and extending its reach to practitioners and consumers online also top Schueller’s accomplishments. His remarkable efforts have earned the respect of his peers and industry advocates. With infectious enthusiasm, and an open door policy, the busy man still welcomes the opportunity to mentor fellow associates.
MATT SCHUELLER Marketing BBJFEBRUARY/MARCH FEBRUARY/MARCH1010 14 | |BBJ
On the Money. Eric Witczak’s career in banking began 20 years ago when he was still working his way through college. His commitment and dedication launched his career; today he is the senior vice president/retail banking manager of Nicolet National Bank. As one of the bank’s founding members, Witczak has helped build it from the ground up. Coming in with a wealth of knowledge in retail banking, he was able to start with a blank slate. Witczak took part in establishing the bank’s customer service philosophy. Product offerings were to be simple, not tricky, existing customers were to be valued just as much as new clients, and business was to be built on relationships. These core values are still in place at Nicolet National Bank after nearly 10 years. Witczak was also instrumental in setting up the bank’s mortgage lending system. Through his efforts, Nicolet National Bank has grown from one location to six, reaching five different communities.
An innovative, forward-thinker, Witczak never stops looking for ways to better serve his customers and options to expand business. He listens to clients, servicing their needs. You can’t help but be drawn in by his vibrant, outgoing personality. Co-workers and clients find Witczak is the first with a smile, quickest with a joke and first to say congratulations. No wallflower, he makes his presence known in a handful of nonprofit organizations. Witczak believes in the 80/20 rule – 80 percent of the work is done by 20 percent of the people. He always joins, or leads, the 20 percent. He betters the community by giving his time and talents. Witczak is recognized as a role model for achieving life balance. “Eric puts himself wholeheartedly into every project that he works on whether it is business, volunteering or family,” says Beth Borga, administrative assistant at Nicolet National Bank.
ERIC WITCZAK Banking
BBJ FEBRUARY/MARCH 10 | 15
BRAD TOLL Tourism
Go Green Bay. Community advocate Brad Toll has been in the tourism industry for more than 25 years. Toll has made his mark promoting Midwest communities and has been welcoming visitors to Green Bay since 2006.
Instrumental in luring visitors to Greater Green Bay, Toll’s work contributes to the local economy; his tourism efforts save households nearly $1,000 each in annual taxes. Now that’s something everyone can appreciate.
Toll is the face of the Greater Green Bay Convention and Visitors Bureau. As president and CEO, he promotes local restaurants, hotels, shopping, recreation and numerous other attractions. Not a week goes by that Toll isn’t out rallying support from local businesses and organizations to draw travelers to the area.
It is Toll's personal mission to educate the community as well as local and state leaders on the value of tourism. Working closely with the Green Bay Area and De Pere Chambers of Commerce, participating in the Ashwaubenon Business Association and serving on the Arts Events, Inc. board allow the spokesperson to network with community businesses – never forgetting to broadcast current happenings.
He nurtures relationships with hotels, realizing they are critical to sustain tourism. Despite the tough economy, he had been able to maintain the number of room night bookings in 2009 to those in 2008, all thanks to tireless efforts to keep conventions, conferences and meetings in the Green Bay area.
16 | BBJ FEBRUARY/MARCH 10
Determined to get Green Bay on the big screen, Toll also spearheaded a group, Film Green Bay, to encourage filmmakers to shoot films in the community. His rationale – moviegoers will be inspired to travel to our beautiful city.
coMpLete pAckAGe. A creative mind never rests. And it didn’t take long for those who work with David Richards to realize his doesn’t have an “on-off” switch. He shares, “Even after all these years in the business, my creative drive and eternal optimism have never faded.” While his career in the advertising industry began in London in 1993, Richards’ drive to advance his career inspired him to pack his bags and head to the United States. His dream to build his own brand advertising and packaging company came true in 2002 when he founded burnham richards advertising. He has since grown his business to include offices in Green Bay and Milwaukee. Unlike many results-driven, heavy client-load agencies, Richards strives to make each client feel like they are the one and only. He brings clients’ ideas full circle by getting involved at each project’s inception and continues to check-in well after a campaign is complete. He claims victory only when his clients are successful. Some achievements are especially notable. Richards' efforts increased sales and orders of a food client by 300 percent, a new brand was launched to be a player in the market within three months, and other brands have been elevated to withstand the recession. Business is more than billable hours – Richards is a strong believer in giving back to the community whether volunteering his time or donating time on behalf of burnham richards advertising. He has created campaigns to drive charity funds as well as awareness for many non-profit organizations including the Center for Childhood Safety, House of Hope and Salvation Army; the majority of these groups wouldn’t have access to creative resources without his assistance. Brilliant ideas and an honest approach to business have earned Richards kudos from employees and clients. And a handful of national awards and local ADDY Awards is a testament to his commitment to his career, the industry and the community.
david richardS brand advertising
BBJ FEBRUARY/MARCH 10 | 17
BETSY MITCHELL Sports
Guiding the Pack. Betsy Mitchell has been with the Green Bay Packers organization for 17 years – she’s been part of the Mike Holmgren era and those less-thanmemorable seasons. But, no matter the score, the community is always passionate about the Pack, and Mitchell has a hand in the organization’s continued success. The vice president of organization and staff development has a position unlike any other in the NFL. Working for a community-owned organization, Mitchell is charged with balancing business objectives while considering its community impact. From strategic planning and professional development to employee relations and community outreach, Mitchell’s responsibility list is lengthy. Her role grew as the organization expanded – what was once a organization with a football team and small pro shop has transformed under
BBJFEBRUARY/MARCH FEBRUARY/MARCH1010 18 | |BBJ
Mitchell’s watchful eye. The business operation is built on football but now includes special events, restaurants, conferences and an expanded retail shop. Mitchell has an all-inclusive approach to strategic planning; she never stands still and she quietly navigates the organization through the ever-changing world, mindful of the significance on the future. She says, ”Changing technology, social media and increasing demands on all businesses – including the Packers – means I have to stay on top of today’s marketplace.” A valuable resource to the NFL and other organizations, Mitchell is frequently called on for her expertise in strategic planning, managing growth and organizational development. She is a highly sought-after speaker yet still finds time to get involved in the local community.
Money MAker. Thinking out of the box is what Joe Slattery does best. Slattery, vice president of sales and marketing for Pioneer Credit Union, is known for his untraditional approach to marketing. He’s been taking chances and implementing clever ideas with Pioneer Credit Union for more than 25 years. Slattery is the man behind the “Retire 4 Good” banner that flew over Lambeau Field during the November 2009 Packers/Viking game. He took the unique opportunity to grab attention while promoting Pioneer’s retirement savings options. The recession wasn’t going to get the best of Slattery. His marketing tactics have focused on reaching the underserved in the community; he felt they needed the most guidance to survive the economic downturn. Pioneer Credit Union attempted to educate the overlooked group. This philosophy has paid off; Slattery’s marketing efforts contributed to growing the number of members and the construction of another branch. Business is more than checks and balances. The credit union’s motto “people helping people” is a top priority. Instilling this belief in his employees, Slattery has implemented programs that allow employees to volunteer during company hours. He works to advance the industry through his involvement in the Wisconsin Credit Union league, promoting, enhancing and developing new products and services. Slattery’s knowledge and expertise is shared through blog posts, advice columns and financial commentaries. Through these forums, he strives to educate the community on the types of financial options available and to find the one that is best for each individual.
Joe Slattery Financial
BBJ FEBRUARY/MARCH 10 | 19
one to count on. “No” is not in Diane Roundy’s vocabulary. And when she gets involved, things get done. Roundy, director of business development at Schenck SC, has a marketing and business development career that spans more than 20 years. She guides the firm’s advertising, promotions and public relations efforts. Roundy establishes individual marketing plans for employees attempting to bring new business into the firm. Roundy is responsible for the development of “The Schenck Way” – standards with which employees at all nine Schenck locations comply. She was inspired to outline the firm’s guiding principles, long-range plans and client service standards two years ago; she continues to maintain the evolving document. One of Roundy’s greatest strengths is her ability to connect individuals – both internally and externally. Roundy and her department implemented several strategies to tap into the knowledge of those within Schenck including the development of a Subject Matter Expert Guide. This resource identifies employees who have a particular area of expertise that can be called on to assist with client situations. In a business based on relationships, Schenck encourages employees to get involved in the community. For more than 10 years Roundy has been touting Schenck’s services to everyone she meets. She has done her part, leading by example. Roundy volunteers for a variety of organizations – both business and community-related. Her involvement has allowed each group to further their mission. A handful of awards acknowledge her accomplishments and contributions made to the community. Last year she received the 2009 Wisconsin Business Person of the Year from the Future Business Leaders of America. Roundy continues to make Greater Green Bay a better place to live and work. She serves as a role model for those hoping to advance their career and improve the community.
20 | BBJ | BBJFEBRUARY/MARCH FEBRUARY/MARCH1010
diane roundy marketing
A JuSt hAnd. Bob Burns has been practicing law for more than 30 years; he is the managing shareholder of Davis & Kuelthau’s Green Bay office. Over the last 10 years, Burns has been instrumental in growing the office from three to 12 attorneys, expanding the firm’s offerings in Northeast Wisconsin beyond labor and employment issues to include all civic practice areas.
Burns goes the extra mile to lend a helping hand. He is an active participant in the legal and local communities. He serves as a board member for St. Mary’s Hospital, St. Vincent Hospital, Meyer Theatre and the Brian LaViolette Foundation; he is also a member of the St. Norbert College President’s Task Force.
A man to know, Burns’ practice and expertise has a great impact on the Green Bay area. He serves as counsel for employers, schools and nonprofits.
An accomplished man, Burns is admired by his colleagues and renowned in the industry. His efforts have been recognized through a Milwaukee Magazine Law & Politics survey honoring him as a Wisconsin “Super Lawyer” for the last five years.
As an attorney, Burns assists clients with a wide variety of workplace issues, representing employers in labor negotiations, discrimination defense, American Disability Act issues, wrongful discharge or employment contract disputes. A valiant leader, Burns pushes for results. His involvement ends when everyone believes justice has been served.
He furthers his field through educational outreach. As an active leader in school law, Burns serves as a member of the Wisconsin School Attorneys Association. He has presented at the State Bar of Wisconsin's labor and employment CLE program in Milwaukee and Madison. He shares his knowledge with those aspiring to practice law and welcomes the opportunity to pass on his expertise to fellow attorneys.
bob burnS law
BBJ FEBRUARY/MARCH 10 | 21
CHRISTINA TROMBLEY Economic development
Supporter of the Little Guys. Christina Trombley is recognized for leading the Wisconsin Small Business Development Center (SBDC) for the past 13 years; three years ago Trombley became the director of the University of Wisconsin – Green Bay SBDC. She’s worked tirelessly to move the SBDC from a passive resource to an active and vital part of the region’s economic development. And she’s on her way. Under Trombley’s leadership, the SBDC has grown 66 percent, serving more than 200 emerging and existing small business clients through face-to-face advising each year. Trombley has developed programs to serve the small businesses in the community – in some cases she teaches the programs herself. She works to promote an entrepreneurial culture that not only sustains small
BBJFEBRUARY/MARCH FEBRUARY/MARCH1010 22 | |BBJ
business ventures but also helps them grow. Her focus is on moving businesses forward. Trombley’s leadership contributes directly to the growth in start-ups, jobs and capital. During the past three years, SBDC clients opened more than 25 businesses, created nearly 30 new positions and retained more than 300 jobs. More than $3.5 million in loans, investments and equity has been secured. She is renowned for her expertise and remarkable contributions. Her knowledge is sought from committees and boards throughout the region. Most recently, she was asked to participate on the feasibility analysis for the Urban Food Project.
Numbers Whiz. Dr. Kevin Quinn, a professor of economics at St. Norbert College, is renowned in academic circles and outside the classroom. He has directly impacted the community by educating future leaders for the last seven years. Clever and real – Quinn is the man to meet. An engaging teacher and dynamic scholar, he makes economics easy to understand – relevant and fascinating topics are explained in economic terms. He is highly regarded by students for the passion he brings to the classroom. Quinn is considered one of the leading sports economics experts in the country. He has analyzed the relationship between sports and their fans and presents his findings at conferences and in his book, Sports and Their Fans: The Economic, Historical, and Cultural Phenomenon of Fandom.
Sports fanatics and economic gurus should get to know Quinn. As a media celebrity, he shares his theories with the community. “Quinn has done countless television, newspaper and radio interviews to help educate people in Northeast Wisconsin while continuing to handle his duties in the classroom. From my viewpoint, he has done it flawlessly,” says Mike Counter, director of media relations at St. Norbert College. Because of Quinn’s extraordinary involvement in sports and education, he is coordinating a national sport and society conference set to happen in the spring. Directing the venture, Quinn is bringing St. Norbert College and the Green Bay Packers together; it is the first partnership of its kind between an NFL team and an institution of higher education. Academics and business professional from around the country will participate in the event. And Quinn is leading the charge.
DR. KEVIN QUINN Economics
BBJ FEBRUARY/MARCH 10 | 23
Steals the Show. Ken Wachter is to thank for hundreds of entertainment acts that have come to Green Bay in the last 10+ years. Four years ago he became the president and CEO of PMI Entertainment Group and began overseeing the management of Brown County Veterans Memorial Complex, which includes Brown County Arena, Shopko Hall, Resch Center and the Meyer Theatre. Wachter is responsible for bringing bands to Leicht Park in the summer and organizing the Bart Start Plaza Packer tailgate events; he was instrumental in the purchase of the Green Bay Gamblers Hockey Club. He strives to bring excitement and add to the quality of life of those living in Northeast Wisconsin. A mover and shaker in the entertainment industry for more than 30 years, Wachter came to PMI Entertainment Group in 1998. By tapping into his contacts, Wachter has brought top-notch entertainment to
Green Bay – filling the seats with screaming fans for the likes of Elton John, Rascal Flatts, Carrie Underwood and countless other concerts. His contributions impact individuals, couples and families in the community. A marketing genius, Wachter’s efforts made the Brown County Veterans Memorial Complex one of the busiest in the country with 2008 attendance topping 1.2 million with more than 250 days of events. The total economic gain from revenues of the complex for the Green Bay area from 2002-2008 was more than $128 million. Wachter is actively involved in community and regional organizations. He’s a “door’s always open” kind of guy, bringing a positive attitude that inspires those around him.
KEN WACHTER Entertainment
BBJFEBRUARY/MARCH FEBRUARY/MARCH1010 24 | |BBJ
heALth cAre hero. An unfailing commitment to improve community wellness has kept Randy Van Straten coming to Bellin Health day after day for the last 20 years. Over time he’s held various positions in the areas of health and fitness. Now, as the director of business health solutions, Van Straten draws on his experiences to enhance the overall wellness of Northeast Wisconsin. He is described as a team player and natural leader. He welcomes input and can skillfully craft a collection of ideas into a unified, executable action plan. This approach led to the highly successful business strategy, the Total Health Model. The model was designed to lower employees’ healthcare costs while improving their health. Fitting with his wellness philosophy, Van Straten aids employers by identifying and creating cost-effective solutions that address health risk. He’s on his way to saving Bellin Health $10 million over five years in health care expenses; he expects aggregate health scores will also improve. Van Straten’s community impact stretches beyond his office walls. He is in his 13th season as the race director for the annual Bellin Run. “Under his leadership, the event has grown more than 300 percent to more than 15,000 participants and has gained national attention as the fourth largest timed 10K run in the United States,” shares Sean Ryan, senior event manager of the Bellin Run. Van Straten is recognized for numerous other achievements that contribute to improving health and getting the people in Northeast Wisconsin active. He practices what he preaches – Van Straten has finished more the 30 marathons and one 50-mile race within the past two decades. Whew!
randy van Straten health
BBJ FEBRUARY/MARCH 10 | 25
Big Picture. Kathy Pletcher has been working in the library and information industry for more than 30 years. She has worked her way up the ranks, spending time as a librarian, library director and for the past 10 years an associate provost for information services at the University of Wisconsin – Green Bay (UWGB). Pletcher is highly respected within the University of Wisconsin System and the State of Wisconsin. “Kathy Pletcher is one of the hardest working people I know,” says Paula Ganyard, library director, UWGB. “She is one of those people that are asked routinely to share her expertise on committees because people know that when they ask Kathy, she will see that the job is done and done well.” Always working for the best interest of the library, Pletcher has participated in many key initiatives that have enhanced the livelihood of the library system. Pletcher was instrumental in the selection of the current integrated library system, dramatically changing how library materials
were tracked. She also lead in the selection of a course management system that allows the UW System to offer online courses. In addition to chairing various programs, Pletcher led the Wisconsin Council on Library and Network Development (COLAND) Strategic Visioning Summit on the Future of the Library. Through Pletcher’s guidance the Summit developed a vision for how libraries will contribute to the prosperity of Wisconsin communities. Locally, Pletcher works closely with the Brown County Library; her involvement in hiring a strong library director and participating in the strategic planning will continue to shape the future of local libraries. Juggling a long list of priorities is all in a day’s work. Not one to sweat the small stuff, Pletcher has a talent for seeing the big picture – although even the most minor details are never forgotten.
KATHY PLETCHER
Libraries and information technology BBJFEBRUARY/MARCH FEBRUARY/MARCH1010 26 | |BBJ
JOCK SEAL
Management consulting Career Placement. Jock Seal started The H.S. Group, Inc. in 1967. The first to introduce executive recruiting in Northeast Wisconsin, the industry pioneer spent a significant amount of time educating companies on what recruiters do and the value they bring. The entrepreneur has since grown the company to serve clients in 40 states and internationally. Seal expanded his business services, growing the company to be one of the only full-service management-consulting firms in the state. And even after more than 40 years, he does it all with energy and enthusiasm. Seal promotes the power of relationships; it is something he doesn’t dare take lightly in the extremely competitive industry. His contact list is expansive – he’s the guy to know if considering a job or career change. Seal specializes in recruitment, outplacement and human resource consulting services and shares his expertise through community involvement. Since the economic downturn, he has sponsored free public career search seminars in Northeast Wisconsin. Seal and his team donate their time and resources to ensure individuals have the skills and resources needed to move forward in their careers. Not one to sit still, he continues to collect information and conduct research that he can pass on to his network of job seekers and the companies looking to hire the best talent. He works tirelessly to attract the most qualified individuals for each open position. Seal also participates in numerous recruiting organizations, leaving his mark on the community and in the industry.
BBJ FEBRUARY/MARCH 10 | 27
JameS nicKel
public communications SAfety LeAder. Public safety has been weaved into James Nickel’s nearly 30-year career. Nickel came to Brown County in 2004 with the vision and expertise to improve the department. Since assuming the role as director of public safety communications he has been analyzing the workings of his responsibilities – the 9-1-1 Center Operations, Emergency Operations Center and the Emergency Communication Service. Seeking efficiencies, Nickel has made the three divisions more cost-effective and accessible to local citizens and other agencies. One of his recent challenges was to seamlessly transfer the 9-1-1 Center to its new office space. On moving day, under Nickel’s leadership, the equipment and personnel were moved without missing one of the day’s 90 calls. His technical skills eased the transition. Nickel has had a hand in numerous equipment enhancements and upgrades, keeping the county’s systems up-to-date and ready for the future. He works tirelessly to oversee the major physical and technical aspects of each project. Nickel’s commitment to public safety includes exploring ways to improve the organization. Nickel introduced team-building and professional development classes to reach national standards; a focus group was established for all the area public safety agencies to review call-handling procedures. Nickel recently announced his retirement, but he leaves the department in good form to tackle the next challenge.
| BBJFEBRUARY/MARCH FEBRUARY/MARCH1010 28 28 | BBJ
pat oleJniczaK hospitality wArM reception. Making visitors feel welcome is all in a day’s work for Pat Olejniczak. He has been part of the Kress Inn since the doors opened in 2001; the director of sales and hotel services has become the face of the hotel.
the property accolades with Choice Hotels, including the highest guest service award for the last four years. His enthusiasm and friendliness from behind the check-in desk and in the community are infectious.
A hospitality visionary, Olejniczak felt the property could benefit if branded with a large chain. In 2003 he won the support of St. Norbert College, permitting Kress Inn to form a relationship with Choice Hotels. Olejniczak continues to set the direction of the property while serving as a member of the Choice Hotels Owners Council Regional Advisory Board.
His commitment to the Kress Inn and local lodging is evident through his industry involvement. Locally, Olejniczak has been involved with the Green Bay Lodging Association, working hand-in-hand with the Greater Green Bay Visitor and Convention Bureau to promote our charming city throughout the country. On a state level, he was been heavily involved with the Wisconsin Innkeepers Association, serving on the board for the last 10 years.
As a take-charge manager, he jumps in to assume all roles within the hotel as needed. His dedication to the guests, staff and property has earned
BBJ FEBRUARY/MARCH 10 | 29
Health Promoter. Jeffrey Mason devoted his professional career to healthcare. He began as a registered nurse and moved through the ranks to where he currently commands – CEO of BayCare Clinic. He’s deserving of kudos for his commitment to positive health. Mason has been a leading force in healthcare reform locally and statewide. Besides managing the development of company-wide strategies, overseeing staff and monitoring operational and financial performance Mason participates in area boardrooms – both in healthcare and the community. Serving various groups, drawing on his knowledge, allows him to make a difference in the lives of those in Green Bay. “As an administrator who has worn many hats in boardrooms throughout the community, Jeff brings a spirit of entrepreneurial advocacy and a passion for the people of this community,” says Tammy Krueger, legal affairs manager at BayCare Clinic.
Mason makes a difference outside the meetings. He promotes healthy living in a monthly healthcare article in the Green Bay Press-Gazette. The content guides consumers struggling with the complex topics of managed care and personal health management. A trusted source is just what the community needs. And, even while balancing all of life’s demands, Mason lives the talk, finding time to work out and maintain a healthful diet. His enthusiasm and dedication are impossible to ignore. Mason supports a work environment where employees are given opportunities and encourages people to do what they enjoy. “Jeff has been a mentor to many over the years as he practices his philosophy of empowering others to soar,” concludes Krueger.
JEFF MASON Healthcare
BBJFEBRUARY/MARCH FEBRUARY/MARCH1010 30 | |BBJ
DIANA BROWN Human services Enriching Life. Diana Brown strives to maintain a balanced lifestyle, prescribing to the “work hard, play hard” philosophy. How fitting that she wishes the same for those who visit the N.E.W. Curative Rehabilitation, Inc. Brown has spent the last 30 years encouraging individuals’ independence and promoting quality of life. As vice president of N.E.W. Curative Rehabilitation, she is committed to making seniors and individuals with disabilities feel a sense of accomplishment and fulfillment each day. Brown roots for the underdog. She cheers on those who struggle with dementia. At the time Brown came to N.E.W. Curative, services for individuals with dementia weren’t available in Northeast Wisconsin. Under her direction, Brown founded Adult Day Programs, a safe place for individuals plagued by the disease to remain independent. She was also instrumental in defining state certification standards for Wisconsin Adult Day Programs and in establishing ethical standards for N.E.W. Curative. Both sets of policies are still adhered to today. Her efforts were realized, awarding her the Ruth Von Berhren award, the highest honor bestowed on an individual for the support of Adult Day Programs. Tuned in to emerging individual and community needs, Brown has responded by creating additional programs. A new class was designed to aid individuals experiencing early memory loss. Outside the walls of N.E.W. Curative, Brown works to improve the lives of individuals in the community. She serves on board for Alzheimer’s Association of Greater Wisconsin, Wisconsin Adult Day Services Association and United Way of Brown County.
BBJ FEBRUARY/MARCH 10 | 31
Fewer than 10 years
DON OSTERBERG
Safety and driver training Driving Force. In just more than six years, Don Osterberg implemented a number of innovative programs to advance the safety culture within Schneider National and the industry at large. Osterberg, vice president of safety and driver training, has made inroads on safety, driver recruitment, driving training and regulatory compliance. A highway and safety advocate, he continually pushes associates to make safe choices, both on and off the road. To ensure his voice – and that of the trucking industry – are heard, Osterberg has become actively involved in the American Trucking Association, Inc. As a national spokesperson and subject matter expert, Osterberg is admired and respected in the trucking industry. He’s brought safety advocacy groups and transportation firms together, mending their differences so they can work together to promote safety on the highways. Professing that safety BBJFEBRUARY/MARCH FEBRUARY/MARCH1010 32 | |BBJ
isn’t a proprietary issue, Osterberg has lead the industry by collaborating and sharing safety ideas, research and program learning. He has done his part, launching programs to improve safety; programs include the use of high-tech driving training simulators, seat adjustment program to reduce driver fatigue, and screening for and treatment of sleep apnea in drivers. His landmark sleep apnea study pushed the health issue into the national spotlight and earned awards from the National Sleep Foundation and the American Sleep Apnea Association. Competitors continue to take Osterberg’s lead in addressing the issue. Osterberg’s willingness to share his knowledge and expertise with national industry groups and safety organizations demonstrates his genuine commitment to improving highway safety.
direct iMpAct. In just nine years at FulfillNet, Jim Bott has gone from a client service representative to account manager to associate account executive. Dedication has propelled his direct marketing career. Described by his co-workers as an “overall cool guy,” Bott has earned the respect of clients and others in the industry. On countless occasions, Bott has positively influenced clients’ bottom lines – in some cases saving them thousands and thousands of dollars. His unfaltering commitment to make a positive impact on others’ businesses has earned him kudos from customers and peers alike. While many aspects of direct marketing are less than glamorous – think postal regulations – Bott strives to stay on top of the ever-changing industry. He explores direct marketing possibilities and analyzes each opportunity as it relates to his clients’ objectives. He strives to operate as an extension of a client’s marketing department rather than becoming just another vendor. Two years ago, Bott developed free direct marketing seminars to educate his clients; he has also held programs designed to meet the unique marketing challenges of nonprofit organizations. Bott believes in the power of input. He shares client and company feedback while serving on the Green Bay Postal Customer Council board. Undeniably an expert in the direct marketing industry, his knowledge allowed him to present on two recent postal updates – the Move Update Requirement and the Intelligent Mail Barcode.
Jim bott
direct marketing
BBJ FEBRUARY/MARCH 10 | 33
on the record. Eric Haas, president and CEO of A.R.M.S., is the man to know to handle any records and information management needs. With only five years in the industry, Haas is a real-life example that drive and determination can positively influence results. Haas purchased the struggling business and transformed it into a thriving company. He took A.R.M.S. from a local operation to the largest full-service records and information management center in Northeast Wisconsin. Passionate about his business, Haas has guided A.R.M.S. to 50 percent growth in the last two years – an impressive accomplishment in a tough economy. Records management and storage requirements are constantly changing. Committed to being a leader in the industry, Haas stays on top of the current trends and remains up-to-date with his certifications. He never stops searching for ways to increase the services offered to current and potential customers; Haas pursues opportunities to better the industry while addressing emerging needs. Haas has taken leadership roles in organizations that represent the records and information management industry. And to meet the changing needs of customers in the health care industry, Haas joined the Wisconsin Health Information Management Association to better assist the facilities with the conversion of their records to electronic format.
eric haaS information management and protection
BBJFEBRUARY/MARCH FEBRUARY/MARCH1010 34 | |BBJ
SUSAN GAROT Public gardens Spreading Beauty. In just more than a year and a half Susan Garot’s energy and vision have made a visible and positive impact on the Green Bay Botanical Garden. As the executive director, Garot draws on her business sense to lead all facets within the organization; her hospitality know-how enhances what visitors, members, volunteers and donors experience the moment they step onto the grounds. “When you visit Green Bay Botanical Garden for an event, education program or walk, you can expect to see Susan welcoming guests and explaining the mission and vision of this growing organization,” says Jake Czarnik-Neimeyer, director of development and operations at Green Bay Botanical Garden.
Garot is growing the garden to new heights with her public speaking and volunteer involvement as well as a renewed emphasis on marketing. Collectively, those efforts have dramatically increased the number of visitors. “I have always felt the Green Bay Botanical Garden was one of the community’s best-kept secrets, and it’s time to share this gem with the rest of the world,” says Garot. She plans to bring more beauty to the organization with the creation of two new gardens set to open in 2011. Garot has made it her mission to make the site a relevant part of the community with year-round horticulture, education and recreation opportunities. Now, she is about to embark on an endowment campaign to raise funds for the garden.
BBJ FEBRUARY/MARCH 10 | 35
angela walSchinSKi public relations recentLy reLeASed. Angela Walschinski, account assistant at Leonard & Finco Public Relations, Inc., is someone to keep your eye on. Since graduating from college less than two years ago Walschinski has been making her mark in her profession and the community. Described by Susan Finco, president and owner of Leonard & Finco Public Relations, Inc., as smart, funny and driven to meet and exceed goals, Walschinski is also passionate about her profession and the community. The first to volunteer for new assignments or learn about the business community, Walschinski accepts all assignments and responsibilities with enthusiasm. She applies her public relations education to real world situations. With finely tuned instincts, no challenge is too big for her. Walschinski has an unmistakable spark that employers dream about seeing in their employees. Still a fresh face to the industry she doesn't let her inexperience hold her back. She has a positive attitude that draws people to her; her energy is contagious. BBJFEBRUARY/MARCH FEBRUARY/MARCH1010 36 | |BBJ
Walschinski was the volunteer logistics coordinator and grant writer for “A Pair & A Spare: Brown County’s Undercover Challenge,” an annual collection of new undergarments for those in need in Brown County. Writing the grant application and coordinating the details to pull off a month-long collection was no small task. Thanks to her involvement the collection was able to purchase thousands of socks and underwear for area homeless shelters. As a member of Current, a young professional organization, and the local Public Relations Society of America chapter the clever assistant is building her network and expanding her knowledge base. Finco says, “Just being involved is a great first step to making an impact in the community and her industry.”
fitneSS fAnAtic. Dori Martin is deemed an unstoppable force at the Western Racquet & Fitness Club. As the director of sales, Martin manages the team responsible for the club’s monthly membership goals. Strategic planning – both internal and external promotions – and special events fall into her lap. Since joining Western Racquet & Fitness Club five years ago, Martin has achieved a remarkable feat, successfully grown the club’s membership through a massive renovation, a challenging economy and a competitive marketplace. Her approach to membership is unlike typical health organizations – it is about the experience, not just making a sale. Her philosophy has been a well-received change to those entering – or recommitting to – fitness. Orientation is done in a friendly and complete manner. Her process makes the club a comfortable place for adult members of all ages, shapes and sizes who hope to change their lives through better health. And it begins with her personal commitment. “Spend about 15 minutes with Dori Martin and you will know that you have met someone who walks the walk and certainly can talk the talk. She will have you on a treadmill before you know it,” says Susan Peltier, general manager of Western Racquet & Fitness Club. Martin is one of the club’s most popular group exercise instructors, with capacity-filled kickboxing, core and pump classes. Her energy and enthusiasm are hard to hide; she challenges members to keep up with her. “By setting an example through her own commitment to her health, she is extremely successful at convincing others to make a lifestyle change,” adds Peltier.
dori martin
health club sales/fitness
BBJ FEBRUARY/MARCH 10 | 37
TRACY ERTL Publishing
Personal Publicist. Tracy Ertl, president of TitleTown Publishing LLC, knows the power of networking. She single-handedly took her publishing company to national prominence within two years thanks to the relationships she built with key players in the publishing industry. Through her diligence and unstoppable passion for publishing, Ertl was able to release three books in her first year of business. She continues to be an advocate for her authors, providing access to national and regional distribution channels that would otherwise have been difficult to attain. Ertl also works tirelessly to secure optimal shelf space for her writers. Not surprisingly, many authors who meet Ertl along their journey to be published come out as friends. “I have never encountered an author or publisher with the drive, dedication and results demonstrated by Tracy Ertl,” says Shirley VerBruggen, community relations manager at Barnes & Noble Booksellers.
BBJFEBRUARY/MARCH FEBRUARY/MARCH1010 38 | |BBJ
With three jobs, two books currently in production and a family at home, Ertl tackles all with her “can-do” attitude. She is a true inspiration to all those striving for a work/life balance. A former police reporter, Ertl also dispatches police officers and firefighters for the Joint Brown County Public Safety Communications unit and teaches classes for emergency dispatchers around the country. Not surprisingly, she specializes in non-fiction, true crime books. Stories published are of those who have suffered and those who have survived – the pages include situations with lessons learned and probably never forgotten.
Show fAVorite. In the world of television, getting the right shot drives results. Shaun Pitts, production coordinator at WBAY, is known for his magic in front of and behind the camera. Pitts has spent about seven years in the demanding advertising industry – and nearly two at WBAY. In that time he’s been part of more than 1,500 video projects, including a surprisingly large number of dental commercials. As part of creative services, Pitts collaborates with his team to write, produce, direct, shoot and edit film. He usually has a 30-second spot to convince people to come in the door or pick up the phone and call a client – and not much more time to come up with an idea to wow viewers. But despite the demands of clients and nine or more internal customers
vying for his attention, Pitts is extremely efficient, professional and retains a can-do attitude that has made him a crowd favorite. Pitts explains his job challenges include keeping up with daily demands and staying current with the latest video technologies. He keeps the camera rolling after hours. Nights and weekends are spent working on corporate videos, freelance editing, photography, DVD authoring and independent films. Pitts’ personal claims to fame include his contributions to the shows "Taste of America with Mark DeCarlo" and NBC’s "The Biggest Loser." With his remarkable skill for capturing still images and video, every one of Pitts’ creations is a work of art.
Shaun pittS broadcast media
BBJ FEBRUARY/MARCH 10 | 39
lori banKSon
wildlife conservation
teAcher’S pet. Dedicated, patient and community-minded are all words that describe wildlife conservationist Lori Bankson. Bankson has been the senior animal keeper at the Bay Beach Wildlife Sanctuary for the last four years. A champion for wildlife and wildlife conservation, Bankson does everything from nurse sick animals back to health to plan events that will raise thousands of dollars to support wildlife. Bankson educates the community on the environment and the importance of effectively co-existing with area animals. She eagerly shares her knowledge with school educational programs and everyday visitors as they stroll through the sanctuary. Bursting with knowledge, Bankson is equipped to answer questions on any one of the more than 4,000 animals rehabilitated at the sanctuary each year. She serves as the voice for the area’s wildlife – never hesitating to give suggestions on ways to prevent another animal injury. Her involvement has widened the community’s awareness of the issues that threaten local wildlife.
BBJFEBRUARY/MARCH FEBRUARY/MARCH1010 40 | |BBJ
Not one to neglect any of her responsibilities, Bankson has been known to “bring work home” – sometimes for weeks. Injured animals requiring night care have spent time at Bankson’s home as needed. Her work at the sanctuary has allowed Bankson to release countless animals back into the wild. Realizing it can’t be done alone, Bankson works tirelessly with area veterinarians, the Green Bay Animal Control and countless other volunteers and business supporters to ensure the injured wildlife are taken care of and their habitats thrive. She has spent countless volunteer hours supporting the Wisconsin Rehabilitators Association and Friend’s of the Bay Beach Wildlife Sanctuary Guild.
QuALity LeAder. Over the last 10 years Travis Borchardt has been reinventing the standards of quality assurance and quality control for dietary supplements. As the vice president of regulatory affairs and quality control for Enzymatic Therapy, he faces the challenge of altering an industry plagued by false product promises and negative press and works diligently to counter these perceptions. Clearly passionate about the nutraceutical industry, Borchardt dedicates his days to improving consumers’ quality of life by delivering products that are safe and efficient. Prior to the manufacturing practices being established, Borchardt led his team in the creation of preeminent validation studies. “He epitomizes the saying, ‘there is never a wrong time to do the right thing,’” says Chad Wiegand, vice president and general legal counsel of Enzymatic Therapy. Under Borchardt’s direction, the laboratory published analytical test methods in peer journals and set the guidelines for the industry.
traviS borchardt Quality control
Borchardt’s standards for proper structure-function label claims and industry awareness have earned him a handful of endorsements including the National Sanitation Foundation’s (NSF) Good Manufacturing Practices Certification. “Today, more than ever, consumers and health practioners are looking for dependable, highquality dietary supplements,” explains Borchardt. “Having the NSF Certification confirms our products meet strict requirements that are recognized and respected by regulatory agencies at the local, state and federal levels.” As a member of the board of trustees of the American Herbal Products Association, Borchardt continues to shape industry standards and steer the FDA’s regulatory activity through his lobbying efforts. An industry trailblazer, Borchardt’s accomplishments have earned Enzymatic Therapy the reputation as “best in class."
BBJ FEBRUARY/MARCH 10 | 41
Survival of the
fittest
How business is clawing its way through the downturn Lee Marie Reinsch TEXT dorsch photography PHOTOGRAPHY
Keen survival instincts lead nature’s sharpest creatures to survive tough environmental conditions, and the corporate animal is no different when facing a brutally cold economy. While rabbits arm themselves for winter’s chill by growing their coats extra thick, companies burrow down and minimize their own use of resources. When nuts, grains and seeds are scarce, squirrels hunt for alternate nourishment; likewise, firms seek new markets to capitalize upon. Whereas the hibernating American black bear slows its pulse and lives off its body mass, its corporate counterpart nurtures existing customers and delays taking on new projects until the famine has passed. “There are certain things you do no matter what the economic times, but over the more challenging months, there are certain things that you focus on harder, focus on deeper,” says Chris Forslund, director of business development for The Selmer Co. As the United States labor market faces the roughest outlook it’s seen since the 1982-83 era, some area companies have cultivated clever strategies that are seeing them through hard times. Enzymatic Therapy: Flu fears = robust business With the direction of healthcare reform uncertain, 45 million people uninsured and health benefits too often tied to jobs that have 42 | BBJ FEBRUARY/MARCH 10
dubious security, Americans are turning in flocks to natural remedies to bolster their vitality. For the $6 billion nutritional supplement industry, that’s good grazing material. Across the board, the supplement industry has gotten a shot of energy in recent months, according to Matt Schueller, senior vice president of sales and marketing for Schwabe North America (Enzymatic Therapy). “Consumers continue to prioritize their health as important and are choosing with their dollars to buy natural products that help them stay healthy, active and productive,” Schueller says.
Matt Schueller, senior vice president of sales and marketing, Schwabe North America (Enzymatic Tharapy)
His said his company saw strong single-digit growth in 2009, and he’s convinced it can do even better this year. “We are thankful to have had a growth year in the midst of such a difficult economic environment,” Schueller says.
Some of this surge may be attributable to fears over the H1N1 virus and flu season in general, Schueller notes, but people who recently found themselves unemployed and without insurance could also be fortifying themselves for the long haul. “We saw anything related to immune health (in high demand),” Schueller says. In particular, sales jumped for herbs like Echinacea and goldenseal root, and Vitamin C, as well as various cold-prevention formulas, Schueller says. The stress of recession also seems to have consumers concerned with heart and brain health: Schueller says sales jumped for fish oil, known for its healthy-fat Omega 3 fatty acids reported to help cardiovascular and cerebral function. “What this says is that consumers are really voting with their dollars,” Schueller says. “They had less money to spend in general, and they are prioritizing where their dollars went. They continue to choose their health.” People also are buying more probiotics and probiotic products. Probiotics are good bacteria believed to replace the bacteria lost due to stress or use of antibiotics. Schueller credits the Internet and wide availability of information for this up tick, as well as for a rise in consumer appetite for gender-specific vitamin formulas (such as multivitamins for women). “As consumers learn more and get exposed to more information, we see those types of changes,” Schueller says. “Consumers are getting more sophisticated.”
Business at LMC is up, says President Mark Kaiser, and more of it’s related to government work than the private sector. Government contracts have kept LMC busy and have enabled the company to hire more people, Kaiser says. “There are projects out there that need to be built, and we are fortunate to be involved with them,” Kaiser said. “That’s been really good for us; we’ve been very fortunate from that standpoint. We’re hoping that situation is able to sustain itself.” LMC is also involved with projects related to nuclear energy, although Kaiser said he couldn’t be more specific about the exact projects due to confidentiality and security concerns. But coincidentally, in late 2009, the Department of Energy released the first of $18.5 billion in loan guarantees for the construction of new nuclear reactors. A bill passed in 2005 paved the way for the loan money. The rest of Lindquist’s customer base – making industrial machines for the printing, pulp and paper, food processing and factory automation sectors – has been pretty sluggish, he says. Although Kaiser says he’s confident the economy will turn around this year, his company likely won’t see the effects of a turnaround for half a year. “In (the) capital equipment (sector), business is lagging six months behind the economy,” he says.
“Focus on positive facts that that you know, and market those facts.” -Chris Forslund, director of business development, The Selmer Co.
But overall, Enzymatic Therapy, which merged with Schwabe North America last year, has tightened its belt and is watching its spending closely. “Our marketing team and finance team coordinate on a monthly basis to communicate planned spending and impact on cash flow to avoid surprises,” Schueller notes. The company has pushed forward very aggressively on some of its integration project timelines to make sure that it can capture cost savings as soon as possible, Schueller adds. It’s also focusing on projects that will be profitable in the short-term, versus those with long-term payback.
chris Forslund, director of business development, the selmer co.
Lindquist Machine Corp.: green, government = good news Recent renewed interest in clean energy, combined with the federal government’s attempts to resuscitate the economy by injecting dollars into stimulus programs, have resulted in a healthy repast for Lindquist Machine Co. (LMC).
A penny saved is a penny earned, and LMC has been able to get some good deals on machinery and equipment for its own uses, due to lower demand for such items. The selmer Co.: eats shoots and leaves The Selmer Co. is also seeing a rise in business, thanks to green energy and green from government.
BBJ FEBRUARY/MARCH 10 | 43
The company is working on a biomass project in Cassville and expects to launch several other biomass projects this year, Forslund says. (Biomass energy projects turn biological matter such as plant waste or manure into fuel.)
Top Hat Marketing: If you scratch my back… Just as some species of birds stand sentinel so other birds can eat, one area company has mastered the art of reciprocity – or, in business language, value-added.
Right now Selmer is seeing a lot of municipal opportunities – wastewater treatment plants and veterans administration remodeling projects. “There’s a lot in the government finance sector, which makes sense because that is where a lot of the stimulus funds are being directed,” Forslund adds.
Bob Jahnke, owner of Top Hat Marketing, reasons that by helping his clients, he helps his own business. He’s offering customers access for an entire year to his mailing list if they place a $200 advertisement with his bread-and-butter publication, Neighborhood Shopper. He says he paid around $600 for the mailing list.
Staying positive never hurt anybody, and that’s a skill Forslund has been honing. “Focus on positive facts that that you know, and market those facts,” Forslund says. For example, the cost of materials is still low, labor is competitive and interest rates are still low. “There is money out there, despite the negative reports in the media,” Forslund says. “Now is a good time to do a project, especially when inflation is on the horizon. These are the things I incorporate into a conversation – competitive labor, low materials costs and low interest rates – and that kind of good stuff.” Although Selmer is maintaining its current workforce numbers thus far into 2010, it expects to expand within the next six months as spring thaw begins to awaken new projects. “Given the seasonality of the industry, a lot of new construction won’t begin until the frost comes out of the ground,” Forslund says. When times are tough and new customers aren’t breaking down the doors, it’s time to look at maximizing existing relationships, he says. That includes current customers as well as colleagues. “There may be new opportubob Jahnke, top hat marketing nities (in an existing client base), or current clients may know people looking for projects,” Forslund says. “For us in construction, it helps to broaden your own network out there; you can have them watching But he’s also offering customers other value-added deals: customers for opportunities for you, and of course, you are looking for opportuni- advertising with Neighborhood Shopper have the benefit of Top Hat’s ties for them as well.” bulk-mail permit. Selmer is benefiting from the now-or-never phenomenon, or what Forslund calls “pent-up demand.” “People need to do a lot of projects, whether they are in government or healthcare, and sooner or later they are going to have to pull the trigger and just do it,” Forslund says. “If a dentist needs a new office because his business is continuing to expand, sooner or later he or she is going to have to expand. A lot of businesses are reaching the decision to just go ahead with a new building or expansion.”
In a way, it’s sort of a payback for a favor a larger company did for him. A few years ago, Jahnke wangled a joint venture with one of his competitors that allowed The Neighborhood Shopper to be distributed in greater numbers than he otherwise would have been able to afford. Today, Jahnke still marvels at his own audacity. “I mean, who would think to ask a competitor? It was just me thinking outside the box,” Jahnke says. Or, outside the flock.
What’s stymied a lot of construction, Forslund says, is the media and the constant barrage of what seems like reasons not to build. Sure, there are a lot of commercial properties on the market, and even though Selmer is a construction company, if a client decides to renovate an existing building rather than build new, it’s a good thing. “If we can help someone do a project in an existing building – granted it’s a smaller project for us – but it’s good for everybody,” Forslund says. “It’s helping the customer meet their needs with a lower price tag, and it’s taking an existing building off the market.”
44 | BBJ FEBRUARY/MARCH 10
SPOTLIGHT ON THE ARTS TEXT KATIe sTILP PHOTOGRAPHY sUBMITTeD
Arketype lives and breathes art During reconstruction, church pews were made into bookshelves, nine Gothic-style light fixtures from the church were rewired, repainted and reinstalled, and the building’s floors were also refurbished, among other things. Inside the building, Arketype’s walls are filled with framed, vintage litho and letterpress travel posters. Additionally, a collection of vintage and antique black and white photos as well as a collection of globes are displayed.
In 2009, green Bay advertising and design firm Arketype was nominated for the Business Committee for the Arts TeN award and went through a rigorous application process, expecting nothing more than a nomination. President Jim Rivett says, “I said, ‘There’s no way we’re going to get [an award].’ We were the smallest company of all the nominees.” Not surprisingly to those who know of Arketype’s unwavering commitment to the arts, the firm received one of the awards, given annually to the top 10 companies supporting the arts in America. “It was a real honor to get the award…it shows there is a lively arts and entertainment aspect in our community,” Rivett says. “That aspect of our community is probably not communicated as well as it could be so it was refreshing for us to walk away with that honor.”
They also kept the outdoor sign that showcased several popular events and causes over the years. “The sign was grandfathered in,” Rivett says. “It was used for the sermons. We kept the original structure and turned it into a backlit sign to create different messaging about every two months.” The sign has promoted everything from Better by the Bay, to the Meyer Theatre, to Brett Favre’s “split” Minnesota/Green Bay personality. “Sometimes they’re just fun designs to captivate the imagination of the drivers going by and to entertain them,” Rivett says. “It also incorporates branding with our Web site address so it’s a little more of a guerilla approach. But it’s a great marketing vehicle.” After signs are displayed they are sometimes raffled and used as fundraisers for groups like the Boys and Girls Club of Green Bay. giving back through art Raffling signs isn’t the only way Arketype gives back through art.
Arketype, begun by Paul Meinke in 1992 out of his house, today employs 30 employees who strive to incorporate art in everything they do–starting with the building in which they work.
Martin Luther King Day is a big day for the Arketype staff. Staff distribute items to raise awareness of Dr. Martin Luther King, Jr.,’s legacy, including books as well as firm-designed posters, bookmarks, decals, static clings and other items to school libraries and teachers in the Green Bay School District.
Location, location, location Grace Presbyterian Church, a building dating back to 1879, was set to be demolished until Arketype stepped in to purchase and revive it in 2006. Arketype spent the next 18 months renovating and refashioning the space, maintaining much of the architectural integrity of the church and reconstructing some interior elements. “We kept the inside pretty contemporary but original to the way it looked with a lot of glass walls and kept it real clean,” Rivett says.
Staff get into the act by volunteering their time and energy through a program Arketype created called RESPECTACLES. They intertwine visual and performance arts, promoting messages of respect, tolerance and peace by reading stories and performing skits for second-graders. Students are also given a new outlook on respect with “Respectacles,” glasses Arketype staff hand out to encourage students to develop empathy, understanding, and respect for others. The program is funded by a grant from the international Sappi “Ideas That Matter” program.
BBJ FEBRUARY/MARCH 10 | 45
But the company’s dedication to the arts isn’t limited to this single day. Arketype has long given back to the arts community by providing in-kind services to venues such as the Meyer Theatre and the Weidner Center. “We’ve done hundreds of thousands of dollars of marketing in Web sites, posters, programs, videos—you name it,” Rivett says. “We believe in supporting the arts and they don’t have the funds.” In 2008, Arketype’s efforts came to the attention of Lieutenant Governor Barbara Lawton, who asked Rivett to serve on The Wisconsin Task Force on Arts and Creativity in Education. This task force seeks to cultivate the creative workforce. Rivett says the board fits his view that creativity is just one aspect of economic development. “We’re trying to get the business community to understand the value of creativity in the workplace,” Rivett says. “Being exposed to creativity and creative principles is going to make your product and your business better. Things are changing, especially after an economy like this, and creativity is going to be a driving force in how we compete in the global economy.” arketype used music by Victoria Vox, a wisconsin singer/songwriter, in its production of the film "westbound."
However, Rivett explains, creativity is more than just fine arts. “It’s the way we think, it’s the way we problem solve, it’s the way we see things, the way we tip things upside down and look at things in a new way,” he says. Arketype is also heavily involved in the Greater Green Bay Better by the Bay branding initiative from strategic and creative perspectives. They’re marketing to Detroit, Minneapolis, Chicago, Madison and other larger metropolitan areas to get people to understand what [it’s like] to work, live and be an entrepreneur in this area, Rivett says. The logo for the initiative, which was developed by Arketype, includes 19 blue and green dots, each representing the colors of water and earth as well as the municipalities involved.
C
“
REATIVITY IS MORE THAN JUST FINE ARTS. IT’S
THE WAY WE THINK, IT’S THE WAY WE PROBLEM
SOLVE, IT’S THE WAY WE SEE THINGS, THE WAY WE TIP THINGS UPSIDE DOWN AND LOOK AT THINGS IN A NEW WAY.”
46 | BBJ FEBRUARY/MARCH 10
– JIM RIVETT, PRESIDENT, ARKETYPE
To market the initiative, Arketype came up with a campaign that described the area as the “Warmest Place on Earth.” Rivett says, “We know that we live in the cold so it’s tongue-in-cheek. It’s about the spirit of the people being warm, not necessarily the weather. It’s the people being here for one another, good co-workers, a good place to work, a good place to raise a family, good schools [and] good education.” Film bound with “Westbound” Although Arketype is known for its advertising and design, it has begun venturing into the film industry with its film, “Westbound.” This full-length feature documentary film focuses on the life and works of hobo whittler Adolph Vandertie. Arketype produced and financed the film. The film came to be after Vandertie’s granddaughter came in contact with a friend of Rivett’s. “We did a test interview and he was just really engaging,” Rivett says. “Eighty hours of filming later we had the workings of a whole documentary that was completed in 2009 after four years.” Vandertie, who died in 2007, was revered as the “Grand Duke of the Hobos.” He told his story through the thousands of intricate hobo and tramp art pieces he created over a lifetime, art essentially created out of nothing but found materials, simple materials and his hands as tools. In keeping with the local feel of the movie, Arketype used original music created by musicians, many of whom were from Wisconsin, including singer/songwriter Victoria Vox. Currently, Arketype is in the process of submitting the film – considered a bit of a “primer” on folk art - for various film festivals. More information about the film can be found at catchwestbound.com.
BOOK REVIEW REVIEWED BY ANNe MeAD, brown coUntY librarY
inStant turnaround!:
GettinG peopLe eXcited ABout coMinG to work And workinG hArd
AUTHOR harry paul and ross reck, ph.D.
PUBLISHER new York, harper collins, 2009
Question: What is one of the top motivators for encouraging employees to perform at their best level? More money? Extra vacation time? Other incentives? Answer: Recognition. This book illustrates through studies conducted, as well as examples from thriving companies, that “Thank you” is what the employee most wants to hear. It seems so simple, and yet so many managers are consumed with numbers and the bottom line that they forget the most important asset of their business – their employees. Paul and Reck use a fable involving a fictitious company called Biz Trenz which owns a magazine, as well as being a marketing firm for motivational products. Their human resources director, Nancy Kim (a real person & very successful real estate broker for almost 30 years), is asked to attend a senior managers’ meeting to discuss their performance issues. Nancy is the only director who challenges the new management system that their CEO, Josh Tabor, wants to implement. Nancy is given a week to find a better management system. Enter fictitious airline company ValuFirst and CEO Jack Sims (also a real person, known as the man who “grows businesses into big brands.”) Nancy knew about Jack’s story of taking the struggling company and transforming it into a profitable business that had been thriving for the past 20 years. Jack gives Nancy a tour of his airlines, asking her to observe various operations. Back at his office, he explains his Destination: Work management program that he implemented. He explains the key to the success of the program is the “discretionary effort” of the employee. Discretionary effort is defined as “the amount of effort people are willing to put into their jobs based on how they feel they’re being treated by their boss.” Next he talks about the four steps of the program. The first step is to Focus on people as well as performance numbers. If too much attention is given to performance numbers, the focus is on the manager’s needs. If people are the focus and their needs are met, they feel they are being treated well and consequently, their productivity will rise. Step 2 is to Motivate with trust instead of fear. There are four Be’s for motivating with trust, and they can be remembered by the acronym RAIN (just like plants, all people need water to survive): 1) Be Real, 2) Be Appreciative, 3) Be Interested and 4) Be Nice.
• Be Real - Be yourself and treat your employees as equals rather than acting superior to them. • Be Appreciative - Say thank you. • Be Interested – Get to know your employees and listen to their suggestions for improvement; focus on their needs. It doesn’t have to be a major time commitment; spending a few minutes every couple of days or even once a week will have an amazing effect. • Be Nice – Be pleasant to be around and smile! The third step is Turn Work into Fun. The concept is that once an atmosphere of trust is created, people will relax and begin to enjoy their jobs. One humorous example of having fun on the job occurs when one of the flight attendants is giving the safety briefing before takeoff. He said, “While there may be 50 ways to leave your lover, there are only six ways to leave this aircraft: two forward exit doors, two exits over the wings and two aft exit doors.” The fourth and final step is Senior Management Must Execute Destination: Work with Frontline Employees. In other words, every employee from the top down must buy into this management system for the company to continue to produce at a high level. Each chapter ends with a “Nuggets” section, bulleting key ideas to remember, and there’s a game plan outlined at the end of the book that shows how to execute the Destination: Work management program. While some people may think this book too “sugar coated,” give “Instant Turnaround!” a try. It has good, basic principles stemming from the Golden Rule. Of course, you’ll have to read the book if you want to know whether Biz Trenz is able to turn around their production.
Additional title available at the
Brown County Library
■ The Carrot Principle: how the best managers use recognition to engage their people, retain talent and accelerate performance Adrian Gostick and chester elton new york, free press, 2009 (revised edition)
BBJ FEBRUARY/MARCH 10 | 47
CHAMBER NEWS
48 | BBJ FEBRUARY/MARCH 10
➜
Tina Przybylski and Michelle Kelsey from MCL Industries participate in Leadership Green Bay’s Environment Day Nov. 10 at the Jeff & Jena Betley family farm in Pulaski.
➜
Amy Graff, Chamber ambassador, Principal Financial Group; Sandipa Newman, Citizens Bank; and another guest enjoy networking at the January Business After Hours hosted at the Business Assistance Center.
Police Chief Jim Arts, Green Bay Police Dept., Michele Farnsworth, Humana, and Captain Chris Heil of the Green Bay Fire Department attend Leadership Green Bay’s Government Day session Dec. 8 at the Green Bay Police Department.
Partners in Education of the Green Bay Area Chamber of Commerce hosted its 17th annual Career Expo Dec. 1 at Shopko Hall. 4,000 high school sophomores from 20 high schools attended this year's event allowing students to interact with business exhibitors and volunteers.
➜
Anthony Steffek, Hermes Law, Ltd.; Steve Bessert, VerHalen, Inc.; and Peter Weiss, Nicolet National Bank chat at the Current Executive Breakfast hosted in early December.
➜
➜
➜
GO TO www.titletown.org FOR THE LATEST UPDATES IN CHAMBER NEWS AND EVENTS
Dr. Brad Hunter of Belville Fletcher Chiropractic, S.C. and Melissa Enderby, Schenck, S.C., get into the Green Bay Gamblers spirit with Current young professionals network on Friday, Jan. 22.
Congratulations
Jim Bott! DELIVERING BRAND POWER 800-514-1119 www.fulfillnetinc.com
Hey Green Bay, we’ve got your back. Smart furniture backed by a high level of commitment to our customers, our community, and our environment. KI is proud to make some of the finest contract furniture in the world—right here in Green Bay. And we believe in giving back—to our community and to our customers who rely on us to help them make the right choices. For any space you’re furnishing we’ve got your back, with knowledge and expertise. Learn even more by visiting us at ki.com
EDUCATION I HEALTHCARE I BUSINESS I GOVERNMENT
59170_KI_HeyGBLocalAd_BBJ.indd 1
12/29/09 9:18 AM
Cellcom’s 3G Network
ARISE HEALTHCARE We’ve got you covered. 3G An Amazing Experience. At Amazing Speeds.
HTC Hero
Cellcom Retail Locations 2066 Central Dr., Suite D, Bellevue
(920) 617-7400
1580 Mid Valley Drive, De Pere
(920) 617-7800
Bay Park Square Mall, Green Bay
(920) 617-6565
1910
to
2010
1910
to
2010
A line set up fee and early termination fee may apply. If applicable, the early termination fees may be reduced proportionately to the remaining months of the term of the agreement. Universal Service Fund (USF) and regulatory and other recovery fees charged on all service lines. An E911 fee or Police & Fire Protection fee charged on all service lines. The amount or range of taxes, fees and surcharges vary and are subject to change without notice. See retail location or www.cellcom.com/fees for details. To inquire about specific service availability in a geographical area, contact Cellcom’s customer service at (800) 236-0055. Geographic terrain, weather conditions and type of equipment may affect service. Wireless service is subject to technological limitations, including capacity and tower availability. 30 Day Guarantee: If within 30 days you are not completely satisfied with Cellcom’s wireless service, pay for the services you have used and return the equipment in acceptable condition. Handset shown not available with myChoice prepaid wireless service. Other restrictions apply. See store for details.
Green Bay Area Chamber of Commerce P.O. Box 1660 300 N. Broadway, Ste. 3A Green Bay, WI 54305-1660
Go Beyond The Edge