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Contents.

FEATURES

Volume 18, #6 | December 2010/January 2011

30 LOCAL COMPANIES EARN TOP-DOG STATUS

Insights on the top 30 privately owned Brown County employers

26 GOLDEN APPLESEED

Getting to the core of education: parental involvement

06 BBJ DEPARTMENTS

26 30

04 VIEW POINT 06 TECH WATCH 08 BOOK REVIEW 30 MEET A MEMBER 32 CHAMBER BRIEFS 36 CHAMBER NEWS

ADVERTISERS VISIT THE GREEN BAY AREA CHAMBER OF COMMERCE AT:

titletown.org

PRESIDENT Paul Jadin EDITOR Lori Kaye Lodes GRAPHIC DESIGNER Josh Beaton

05 American Express 28 APAC 07 B aker Tilly 02 B ank Mutual B ack Cover Cellcom 02 Davis & Kuelthau 01 Future Technologies 33 Green B ay Press-Gazette Inside Front Cover Lambeau Field 33 LAU N C H F I LM.C O M 3 4 M E GTE C 35 Menominee Casino Resort 01 Network Health Plan 28 NWTC Inside B ack Cover Prevea 3 4 St. Mary's/St. Vincent/ Prevea 29 TD S 0 9 UnitedHealthcare

The BBJ is published bimonthly by the Green Bay Area Chamber of Commerce, PO Box 1660, Green Bay, WI 54305-1660. The BBJ is supported entirely by advertising revenue from member companies of the Green Bay Area Chamber of Commerce. For information about the advertising rates and deadlines, contact Sales at 920.593.3404. The BBJ (USPS 010-206) is published bimonthly for $18 a year by the Green Bay Area Chamber of Commerce, PO Box 1660, Green Bay, WI 54305-1660. Periodicals postage paid at Green Bay, WI. POSTMASTER: Send address changes to The BBJ, P.O. Box 1660, Green Bay, WI 54305-1660. PH: 920.593.3423. CopyrightÂŠ 2008 Green Bay Area Chamber of Commerce

VIEW POINT TEXT PAUL JADIN

BIG WIN…. NOW WHAT? The November elections brought significant change to Washington as we head into 2011. President Obama will be working with a republican majority in the House of Representatives and will no longer have a super-majority in the Senate. While this new political reality may force the president to be more pragmatic and almost certainly alter his agenda, it is quite likely that the most dramatic impact from the transformation we witnessed on Nov. 2 was at the state level.

Walker to emulate Thompson’s cheerleader strategy and Christy’s bold and focused approach, especially with regard to public unions and their benefit packages.

Walker has promised to declare a state of emergency in the state’s economy immediately after taking the oath of office and will, therefore, call the legislature into special session to address certain legislation that will help ensure that “Wisconsin is open for business.” He has at least two role models for this mission. The first is Tommy Thompson who, when he arrived in 1986, saw very similar economic conditions but brought an exhuberance and optimism, along with pro-business policies, to the state that helped to create nearly a quarter of a million jobs which, not too coincidentally, is exactly what Governor-elect Walker is promising. The second is New Jersey’s new governor Chris Christy who has an equally bad hand to deal with and, without a sympathetic legislature, is taking on every holy grail and every grail guardian in his state. Expect

He will most assuredly have his work cut out for him, given a $3 billion deficit and a very slowly recovering economy. The deficit is not going away in one biennium and probably not in one term as governor, but the bold agenda that Mr. Walker has outlined, along with an expectation of key support, certainly enhance his chances for rebranding Wisconsin as a state that welcomes investment and new jobs. The fact that it has been done before right here and is in process on the east coast provides additional optimism. We look forward to working with him and recommend that he embrace the dozens of democrats statewide who ran on a jobs platform as well. Their hopes for this recovery are no less noble and it is imperative that all republicans remember to treat the minority the way they wanted to be be treated when they were in it.

Issues on the table during the special session may include regulatory reform (especially those that are liability-related) for business, deductibility of health savings accounts, education innovation (i.e. reconsidering caps on school choice and restrictions on charters), and many of the recent achievements of the Doyle administration that Walker and his allies deNot only did Wisconsin elect a cried. They include adjustments in republican senator and two new the prevailing wage law, adoption republican congressmen, but it of combined reporting and other The Chamber's Good Government Council endorsed candidates flipped the statehouse, the assemcorporate tax increases, changes bly and the senate from democratic to municipal arbitration procedures in 13 contested races, all of whom won. to republican control. This means and elimination of the qualified that, as governor, Scott Walker will economic offer (QEO) in teacher have a sympathetic legislature negotiations. Walker will also take a which greatly enhances his prosclose look at the way we are taxing pects for actually implementing the change that he advocated during retirement income and will likely begin a welcome home campaign for the campaign. What specifically can we expect? folks who spend six-plus months in the sun-belt to avoid our taxes.

| BBJ DECEMBER 10/JANUARY 11

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TECH WATCH TEXT AL PAHL

Take one

tablet for good business When the iPad tablet was announced by Apple’s Steve Jobs, we heard a lot about games, video, music and holding the Web in the palm of our hands. We didn’t hear about salespeople’s interviews, boardroom presentations or holding your business’s books, client lists and notes, or inventory. “I think they thought this would be the coolest new media device. I don’t think they ever thought their No. 1 growth market would be business,” says Prevea Health President and Chief Executive Officer Dr. Ashok Rai, a devoted iPad user. “This iPad thing has taken the world by storm. It came in as a consumer product and very quickly the people who actually bought them were businesspeople,” Ted Schadler, vice president and principal analyst at Forrester Research, was quoted as saying in Bloomberg Businessweek. You don’t have to be an Apple aficionado to appreciate the device, its potential impact on everything from health care to warehouse inventories or the rest of this column. While Apple, characteristically, is getting most of the media coverage in the tablet world; more than 40 companies worldwide make tablets. They have been part of the workday world for most of the last decade. You need travel only as far as De Pere to find a business hip-deep in tablets that were not made by Apple. “We offer tablets to any employee who wants one and probably a third of our folks use them,” says Craig Dickman, co-founder and CEO of Breakthrough Fuel, which provides fuel management and recovery to shippers. Dickman began using Windowsbased tablets in 2003 or 2004. “As soon as they showed it to me, I 6

| BBJ DECEMBER 10/JANUARY 11

bought it,” says Dickman, then president and CEO of Paper Transport. He’s since gone through two HP tablets and a Fujistu, before returning to HP. “What connected for me is I travel a lot and I found out early on, when you walk into a client’s office with a laptop, you put the screen between you,” he says. “Some may consider that rude. But at the very least, it is a barrier between you and the client.” Swapping tablets for a tablet Dickman reverted to taking notes on paper; certainly less obtrusive, but it forced him to try keeping track of 10 legal pads. Today, he takes notes on his tablet, using the computer’s handwriting recognition and underlying software to turn his handwriting into storable, searchable type. Two things happen when he sits down in a client’s office and begins making notes. “No. 1, it never creates a barrier. I’ve found it very comfortable,” he says. “And No. 2, it’s an icebreaker. They want to touch it and play with it. Most importantly, all of my files are always with me. It’s very clean, very organized. I just keep my files electronically. “It changes the personal dynamics,” he adds. “What you are trying to do is build confidence and rapport, whether it’s business collaboration or doctor-patient. You want technology to enhance that, not get in the way. You don’t want the technology to be more important than it needs to be.” That same barrier reduction is a focus for Rai. “Doctors are not staring at a screen when they work off the tablet,” he notes. “They have better eye contact with patients.” Not only do tablets allow easier, and perhaps more personal, information input, but those who use them report tremendous efficiencies in information output, and sharing. “There are some document-management apps, like

Dropbox, which is a file holding system, where you can drop documents into a file (maybe before your trip), then pull them out wherever you’d like to, and share them,” explains Jeff Mason, CEO of BayCare Clinic. Across town at Prevea, Rai also appreciates the information sharing made possible by Dropbox. “We share common storage where we can share information very quickly,” he says. “We tried that with smart phones, but spreadsheets on smart phones are never fun.”

“Doctors are not staring at a screen when they work off the tablet. They have better eye contact with patients.” -Dr. Ashok Rai, President & CEO, Prevea Health All three local tablet users use their devices to show – but generally not create – presentations. They touted the efficiency of having files at their fingertips in a machine smaller, lighter and one that starts faster than, a laptop. Rai recently attended a conference at which the organizers electronically sent him a 450-page manual. He carried it in his iPad. “I put it in highlight mode and took notes in the margins, just like I would on paper,” he says.

Going blue and white White collar workers, by no means, are/will be the only users of tablets. A warehouse operation installed them on a forklift, and on carts that workers push down aisles while they pull items off shelves to fill orders, according to a Bloomberg Businessweek report. Previously, employees carried paper lists. Once they completed an order, they’d search for a computer on the 20,000 square foot warehouse floor to update the inventory database. That meant a lot of time spent walking around, looking for a computer, then entering data – not filling orders. Managers estimated travel time to pick orders was 50 percent of employees’ time. Using the iPad reduced employees’ steps by 30 percent, as measured by pedometers. And, it allowed managers to email orders to the worker, eliminating the printing and wasting of paper. Apple’s presence in the tablet market is bringing more attention. Like all technology, the handwriting and voice recognition and other facets of hardware/software will move forward. One thing Breakthrough Fuel’s Dickman is sure of: He would never move in the other direction. “Would I go back? Not that I can imagine,” he says. “This has become a real natural extension of me for the business I do.”

That meant running the iPad all day, but the Prevea executive gets about eight hours of battery life. “There is no way my (laptop) battery life would have maintained,” he says. “The worst thing about the laptop can be walking into a meeting and finding an electrical outlet. In fact, the guys who did bring laptops spent a lot of time trying to find outlets.” While battery life surprised Rai, Mason has been pleasantly surprised by the on-screen keyboard. “The keyboard pops up and allows me to type faster than I do on a desktop,” admits Mason, who confessed to having never taken a typing class, and likes the keyboard’s size and placement. “When I am at the office with the desktop and I have the iPad with me, often I’ll do email on the iPad. I seem to be able to email more quickly with it.” Of course, no device is perfect. Rai would like the 3g iPad to work on more than one cellular network. Unlike the HP tablets, the iPad comes with precious few ports. “I like to occasionally be able to print documents,” Mason says. “Sending documents to printers has been a challenge. Apple doesn’t have a relationship with Flash, and a lot of websites are built with Flash. But I see things like that as being evolutionary; they will be resolved.”

We’ve changed (sort of). For more than 75 years, you’ve known us as Virchow Krause, one of the country’s strongest accounting and advisory firms. We have simply changed our name, cementing our commitment to Baker Tilly International—the world’s 8th largest network of accounting firms—further enhancing our ability to help clients around the globe. Today is a great day. And tomorrow will be even better.

Even greater future potential Both medical executives expect to be part of that evolution. “I think there is great potential for the tablet in health care,” Mason says. “We have a big conversion to electronic medical records and one of the problems is the weight of laptops they have to carry around all day and the agility of the software. The iPad will make that an easier transition for physicians.” Adds Rai, “We are using VPN now so I can log into electronic medical records securely, look at information and sign off on charts. That’s very neat. I definitely see a significant rollout in health care. In the long run, tablets will probably save health care a lot of money. As the costs come down, or as it makes more sense, I will almost guarantee a significant amount of enterprise deployment. ‘Everybody’ is a stretch, but you’ll see a lot fewer laptops in the long run.”

© 2010 Baker Tilly Virchow Krause, LLP An independent member of Baker Tilly International Baker Tilly refers to Baker Tilly Virchow Krause, LLP, an independently owned and managed member of Baker Tilly International.

Connect with us: bakertilly.com

BBJ DECEMBER 10/JANUARY 11 |

BOOK REVIEW REVIEWED BY Caroline Haskin, BROWN COUNTY LIBRARY

Delivering Happiness: A Path to Profits, Passion, and Purpose AUTHOR Tony Hsieh

PUBLISHER New York, NY: Business Plus, 2010

As children, most of us dabbled in money making ventures. Whether it was a newspaper route, mowing lawns or setting up a simple lemonade stand, we experienced the thrill of making money on our own. Tony Hsieh was no different in wanting to make money, but his efforts were on a slightly more ambitious scale. His first venture into capitalism involved raising worms, but when the worms escaped, he rebounded with a mail-order photo button business that netted him a cool $200 per month in high school. Hsieh carried that entrepreneurial spirit forward, and today, he is the CEO of Zappos.com, Inc., which grosses more than $1 billion in sales annually. In Delivering Happiness, Hsieh recounts his journey from worm farmer to Harvard student to shoe company CEO. He details his various jobs and business ventures, including the background behind his marketing and financing efforts. After selling his business, and starting up an investment fund, Hsieh was approached by a man named Nick Swinmurn, who was passionate about the idea of starting an online shoe store. And from that first pitch meeting, Zappos.com was born. So what has made Zappos.com so different from all the other online stores that have fallen by the wayside? Success certainly wasn’t guaranteed. Financing was sometimes shaky, there were big learning curves; mistakes in logistics and shipping nearly brought everything down. But Hsieh and his partners persisted, constantly learning from their mistakes and refining their business model. Hsieh credits the company’s success to what he calls a “platform for growth”—brand, culture and pipeline. Zappos.com brands itself through outstanding customer service, setting up its operations in a way that maximizes customer experience. Their corporate culture is built around 10 core values, including delivering outstanding service, embracing change and even creating fun. Finally, Hsieh emphasizes a pipeline approach to staffing, where employees are constantly trained and mentored to progressively move through the company. Written in an upbeat, accessible style, Delivering Happiness is a thoughtful, entertaining look at one company’s business success. Hsieh offers ideas that could be adapted to many different types of companies.

| BBJ DECEMBER 10/JANUARY 11

Additional titles available at the

Brown County Library

n Happiness at Work: Be Resilient, Motivated, and Successful—No Matter What Srikumar S. Rao New York: McGraw-Hill, 2010 n The 10 Laws of Enduring Success Maria Bartiromo with Catherine Whitney New York: Crown Business, 2010 n Success Made Simple: An Inside Look at Why Amish Businesses Thrive Erik Wesner San Francisco, CA: Jossey-Bass, 2010 n Multipliers: How the Best Leaders Make Everyone Smarter Liz Wiseman New York: HarperBusiness, 2010 n Leading at a Higher Level: Blanchard on Leadership and Creating High Performance Organizations Kenneth H. Blanchard Upper Saddle River, NJ: FT Press, 2010 n Urban Skinny: Live the Fabulous Life—and Still Zip Up Shupp, Danielle Guilford, CT: GPP Life, 2010 n Gratitude at Work: How to Say Thank You, Give Kudos, and Get the Best from Those You Lead April Kelly Omaha, NE: Woohoo Press, 2009

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COVER STORY

jennifer hogeland TEXT

Through the tough economic times, 30 Green Bay businesses have stood at the top of the pack, employing the largest numbers in our area. Despite tighter cash flows and limited resources these businesses have held strong. This issue celebrates the group of 30 employers who collectively employ more than 37,000 Northeast Wisconsin residents. Way to go, big dogs!

10 | BBJ DECEMBER 10/JANUARY 11

Humana

Humana is a major health insurance company headquartered in Louisville, Ky. It has approximately 26,000 associates nationally; three buildings scattered throughout the Greater Green Bay community provide employment for nearly 3,100 area workers. Humana provides health insurance and related services to consumers – those younger than 65 in the commercial/individual market and those older than 65 in the Medicare market – and to employers. In addition to health insurance, Humana provides a wide range of specialty insurance benefits including dental, vision, life insurance, short and long term disability, and workplace voluntary benefits. The company has more than 10 million medical members nationally. Humana’s local operations provide the leadership for the small business health insurance and specialty product business divisions. Green Bay associates support Humana’s seven million specialty members nationally. Humana’s commitment to the consumer is visible in how it conducts their business – from superior customer service to environmentally responsible initiatives. Athena Health has named Humana the industry’s easiest payer with which to deal for medical providers. The company’s

facilities are designed to be environmentally friendly and energyefficient. Last year, the De Pere facility was awarded an ENERGY STAR label. The company has changed and adapted over its nearly 50-year history. Humana has evolved from a company focused on nursing homes to hospitals to providing insurance coverage. It's persisted over the years and has come out on the top in Green Bay.

Schneider National, Inc.

Authentic. Original. Orange. With more than 13,000 drivers Schneider National trucks command a presence on our highways. But the inspiring story all began 75 years ago with one truck and one local man.

Founder Al Schneider sold the family car to buy his first Schneider truck in 1935. His commitment to delivering exceptional service became the cornerstone of the business. Don Schneider followed in his father’s footsteps as he grew the company, creating thousands of jobs in Green Bay and across the world.

Schneider National has become a global leader in logistics and transportation services. The company serves more than two-thirds of the FORTUNE 500 companies with its offerings – van truckload, dedicated, regional bulk, intermodal, transportation management, supply chain management, warehousing and international logistics services. Business is conducted in more than 28 countries worldwide. Schneider National has recognized and welcomed the opportunity to make an impact on the community and the world. Over the last 25+ years, the company and its employees have donated millions of dollars and thousands of volunteer hours to various charities. In 2010, as part of its milestone anniversary, Schneider National set a goal to donate more than 75,000 volunteer hours to organizations in need. Schneider National pledged to donate $750 to the top 10 charities based on total employee volunteer hours. Looking forward, Schneider National is determined to decrease its carbon footprint by reducing greenhouse gas emissions, improving fuel efficiency and upgrading the energy efficiency of facilities worldwide.

BBJ DECEMBER 10/JANUARY 11 | 11

Oneida Tribe of Indians of Wisconsin Of the nearly 3,000 employees at the Oneida Tribe of Wisconsin, about half are employed in the gaming industry while the other half work in governmental services, healthcare, the school system or other tribal programs.

While most known for its involvement in the Oneida Casino, the tribe also owns numerous other enterprises. The Radisson Hotel and Conference Center is owned and operated by the tribe. The Oneidas recently purchased the Wingate Inn near Austin Straubel Airport. Other enterprises include Thornberry Creek at Oneida, the Oneida One Stop and Smoke Shop retail chains, Oneida Total Integrated Systems, an engineering firm and Oneida Seven Generations Corporation, a business and economic diversification company for the tribe. Additional business ventures by the tribe are the Oneida Nation farms, Tsyunhehkwa, Apple Orchard and Oneida Museum.

The Oneida Tribe strives to improve the quality of life for everyone in the community. The tribe has supported area non-profit groups over the years including the Boys and Girls Clubs of Green Bay, YWCA, YMCA, LZ Lambeau, American Red Cross, American Diabetes Association, United Way, Big Brothers Big Sisters and the American Cancer Society.

The Oneidas take pride in protecting the environment; several projects have been implemented to enhance the natural areas and waterways on the reservation.

Georgia-Pacific Corporation Georgia-Pacific dominates the paper products industry. The corporation is a privately held, indirect, wholly-owned subsidiary of Koch Industries Inc. Its local presence includes two historic mills. The Day Street mill opened in 1901; it was the birthplace of Quilted Northern®, one of the few 100-year-old brands in the United States. The South Broadway mill, known to many as Fort Howard, opened in 1919. This location is a manufacturing facility and houses the corporate offices. It is one of the largest tissue recycling operations and tissue producers in the world. Products made in Green Bay – Angel Soft®, Mardi Gras®, Dixie®, Vanity Fair® and more – are found in homes, hotels, restaurants, schools, offices and retail stores across the globe. Of the 2,400 Green Bay Georgia-Pacific employees, approximately 1,900 mill employees manufacture and distribute leading commercial and retail brands of paper products; about 500 offer business support in the areas of engineering, transportation, data processing and customer service. Georgia-Pacific employees and products contribute to establishing a strong and stable economy. Every year Georgia-Pacific purchases approximately $440 million in goods and services and pays approximately $170 million in annual payroll, gross wages and taxes. 12 | BBJ DECEMBER 10/JANUARY 11

The company is committed to improving quality of life in the community. Last year Green Bay operations employees and Georgia-Pacific’s local and corporation foundations invested more than $240,000 in local community agencies and programs. Donations provided equipment to local fire departments, supported United Way of Brown County and contributed to educational programs.

Bellin Health

Bellin Health has been a fixture in the Green Bay community for more than 100 years. Bellin offers top-quality health care services in the areas of oncology, heart and vascular, primary care, emergency services, women’s health, orthopedics, mental health, sports medicine, and sleep, weight management and therapy to patients in Northeast Wisconsin and Michigan’s Upper Peninsula.

The organization's presence in the community can’t be missed. In 2010 Bellin Health completed the remodel and expansion of its Emergency Services Pavilion and formally opened an orthopedic surgery center in Bellevue. The opening of the new, free-standing Bellin College campus and Bellevue family medical center clinic were celebrated in 2009.

Bellin Health is the only health system in the area governed by a local board of directors. It serves more than 300,000 outpatients each year and is the exclusive health care partner of our beloved Green Bay Packers. Known as the region’s heart center, Bellin Health was the first hospital in the area to offer a comprehensive heart program. Belllin has kept pace with advancements in cardiac care by introducing nuclear cardiology, electrodiagnostics, and electrophysiological studies. Bellin Health puts an emphasis on primary care services and building strong doctor/patient relationships. Their focus has a triple aim –improving the health of the population, offering affordable services and providing a positive patient experience.

Aurora Health Care

Aurora Health Care is a non-profit healthcare provider in Wisconsin. It's integrated system covers nearly all aspects of health care, including clinics, pharmacies, Aurora Quick Cares, visiting nurse association and hospitals. Aurora Health Care is based in Milwaukee. In 2001, Aurora BayCare Medical Center opened on the east side of Green Bay thanks to a joint venture between Aurora Health Care and BayCare Clinic, the largest physician-owned, specialty care clinic in Northeast Wisconsin. Aurora Health Care has grown to be the largest health care system in the state with facilities concentrated within the eastern third of Wisconsin. It’s home to more clinical trials than any other health system in the state. Aurora has brought many medical firsts to the community – a fullservice, on-site fertility program; deep brain stimulation for movement disorders; minimally invasive outpatient total knee replacement and breast cancer digital mammography and mammoSite. As a full-service tertiary hospital Aurora BayCare Medical Center has a Level II Trauma center, a neonatal intensive care unit, heart, lung and vascular center and a wide array of services. Aurora BayCare Medical Center has a handful of awards and recognitions of which to be proud. It was the first hospital in

the U.S. to be verified as an Emergency Center of Excellence. The hospital was the only Northeast Wisconsin hospital to be one of the top 100 hospitals for heart care. And it was the first breast center in Wisconsin to earn an accreditation by the American College of Surgeons National Accreditation Program for Breast Centers. Aurora Health Care helps people live well and they believe every patient deserves the best care. And they intend to see they get that.

St. Vincent Hospital

St. Vincent Hospital is firmly planted in modern best practices while adhering to the healing ministry principles guided by the mission of the Hospital Sisters of St. Francis. The hospital is part of the Hospital Sisters Health System (HSHS) with 13 hospitals in 12 communities throughout Wisconsin and Illinois. What began with four beds in 1888 has grown tremendously. In fiscal year 2010, St. Vincent Hospital had more than 10,000 inpatient admissions and 118,000 outpatient visitors. It is the largest hospital in the area. While known for its high quality clinical care, St. Vincent Hospital strives to reduce re-admissions and to improve community health. Patients have access to state-of-the-art care. The Regional Emergency Center cared for more than 42,000 patients last year; it is a nationally accredited Chest Pain Center and stroke center. The St. Vincent Cancer Center is recognized countrywide for its program that offers the latest diagnostic and treatment technologies under the direction of the two largest oncology physician groups in the region, Green Bay Oncology, Ltd., and Radiation Oncology Specialists, SC.

Other noteworthy offerings include its cardiovascular, women’s, orthopedic and rehabilitation services as well as a regional pediatric center.

Earlier this year St. Vincent Hospital received the Practice Greenhealth “Partner for Change with Distinction” award for its environmental stewardship protecting patient health and preserving the earth.

UnitedHealth Group UnitedHealth Group is a leading health care company, serving nearly 1.4 million in the state of Wisconsin and more than 75 million people worldwide. Its family of companies touches nearly every aspect of health care. UnitedHealth Group ensures people have access to quality health care while providing the tools and information for them to make decisions about their health and well-being. UnitedHealth Group has one of the largest networks of physicians, hospitals, health facilities and caregivers in the nation. The company is charged with one of the biggest collections of clinical data in the world – data that is analyzed and translated into usable information. UnitedHealthcare has been in the Green Bay area since 1988. More than 1,500 employees serve the health care company’s key segments including UnitedHealthcare: Medicare and Retirement, UnitedHealthcare: Employers and Individual, Ingenix, UMR and Wisconsin Health Plan. Wisconsin businesses such as Kohl’s Department Stores, Schneider National, Roundy’s and WE Energies entrust UnitedHealthcare with their health care plans.

14 | BBJ DECEMBER 10/JANUARY 11

UnitedHealth Group’s mission is to help people live healthier lives. Becoming involved in health associations, youth programs and area sponsorships allows the health care company to positively impact its community. While there is a long list of local volunteer efforts and charity drives, a few that hit close to home this time of year are Toys for Tots, Coats for Kids and Paul’s Pantry.

American Foods Group American Foods Group is one of the largest ground beef producers in the country and its largest ground beef facility is located right here in Green Bay. The meat producer was founded locally more 75 years ago. In 2005, it was acquired by the Minnesota-based Rosen family, which took the American Foods Group name and carried it across all their meat companies. American Foods Group buys and harvests cattle that go into cuts for retail distribution or are sold for further processing. The producer also further processes cuts in their plants. American Foods Group exports meat cuts and byproducts around the world, shipping more than four million pounds of beef a day. American Foods Group estimates it is the fifth largest beef slaughterer in the country although industry giants hold the top three positions. The organization has three production facilities in the Green Bay area; additional manufacturing facilities are located in five Midwestern states. Restaurant chains and the food service industry buy American Foods Groupâ&#x20AC;&#x2122;s quality meat products. American Foods has some branded products but its name is seldom seen on store shelves. Unique partnerships with major players in the industry allow American Foods Group to supply the product for recognizable brand names.

Meeting customer expectations is a top priority. American Foods Group works with its customers and anticipates trends to develop products that fit each unique market.

Wisconsin Public Service Wisconsin Public Service (WPS) Corporation has been providing utility services for more than 125 years. It is a wholly owned subsidiary of Integrys Energy Group, an investor-owned electric and natural gas utility company headquartered in Green Bay.

The company services approximately 436,000 electric and 316,000 natural gas customers in residential, agricultural, industrial and commercial markets. WPS has 19 offices and covers 24 counties throughout Northcentral Wisconsin and Menominee, Mich. The company is driven by its customer service focus. WPS continually searches for ways to benefit the environment while delivering safe, reliable energy to its customers. The company also promotes energy efficiency, conservation and stewardship of natural resources as it attempts to develop energy solutions to create a sustainable tomorrow. Its commitment is visible as it protects wildlife and establish environmental programs. Most of the electricity WPS uses is from coal-fired power plants; nearly 100 percent of the coal ash is recycled. The company has 15 hydroelectric dams and intends to rely on wind and solar power as a growing energy source. WPS believes every little bit helps. Since 1993, the Green Bay service center has been generating power from the sun. The 12-kilowatt solar power plant generates enough electricity for three homes. BBJ DECEMBER 10/JANUARY 11 | 15

JBS Green Bay

JBS is a global meat company headquartered in Brazil; it has operations across the globe. The Batista family started JBS in the late ’50s, processing one to two animals a day. Today this multi-species company processes more than 90,000 head of cattle, 48,500 hog, 20,000 sheep and 7.2 million chicken each day. The purchase of the Swift Company in 2007 brought the Batista family to the United States. The next year they purchased the Smithfield Beef Group, owner of a Green Bay packing plant, bringing JBS into the community.

A tremendous amount of capital improvements were done on the Packerland plant. JBS invests in its facilities, incorporating technology and environmentally friendly solutions. Sustainable systems focused on energy and water use were installed. Modern equipment was brought in. JBS finds these efficiencies drive profitability, which is especially important in the low margin meat industry. Restaurants, grocery stores and institutions buy the meat products from JBS. JBS recognizes the industry continuously changes and makes it a priority to keep its customers ahead of the curve.

JBS has eight beef plants in the U.S. including the Packerland plant. Being in the dairy state, the Wisconsin facility is viewed as integral by contributing to the stability and strength of the business. Locally the company processes approximately 2,000 head of cattle a day.

Shopko Stores

Shopko has been in Green Bay for nearly 50 years. The retailer opened its first store on Military Avenue in 1962. Pharmacist Paul Ruben founded the store. He recognized an opportunity to integrate the quality and value of a convenience store with a neighborhood pharmacy. Shopko was cited as one of the first retailers to put pharmacy and optical services under one roof. In 1991, Shopko became a privately held independent company; in 2005 Shopko Stores was purchased by an affiliate of Sun Capital Partners, Inc. Today the retailer is in 13 states and has more than 135 stores across the country. Shopko is still headquartered in Green Bay and has five Shopko stores scattered throughout the area. Shopko Express stores in Ledgeview and Howard provides those areas a neighborhood drug store stocked with convenience items. The retailer continues grow. Shopko Hometown stores, a new concept store, recently opened in Oconto and Kewaunee to meet the needs of these underserved smaller markets.

The store’s mantra is “My life. My style. My store.” Shopko offers the highly sought-after brands consumers crave from their private label to national names like Nike and Kitchen Aid.

Talent is kept local thanks to Shopko’s Merchandise Trainee Program. Students are given the opportunity to learn the buying business while remaining in the community.

Shopko Stores are making a difference in the lives of thousands by supporting community education, health and wellness programs. The company has given $1 million to both Bellin College and Concordia School of Pharmacy.

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Associated Banc-Corp. Associated Banc-Corp was established in 1970 with the combination of three Northeast Wisconsin banks. Today, it is the second largest bank in Wisconsin thanks to organic growth and more than 30 acquisitions. The corporation offers a complete line of financial services including retail banking, commercial banking, wealth management and insurance. Associated Bank is the largest branch network in Wisconsin and has a growing presence in Minneapolis and Chicago. It serves more than one million customers through nearly 290 banking locations. The financial services company is positioned for growth. The company has accelerated its efforts to build a stronger presence in its markets by meeting customer needs and through targeted efforts meant to improve the economic health of its communities. Locally, it’s an authority in small business lending. Associated Bank has been the number one Small Business Administration (SBA) lender in Wisconsin for six consecutive years. Nationally, Associated Bank was number 19 in the nation out of more than 2,500 participating lenders for SBA lending in fiscal 2010. Borrowers self-reported that more than 140 new jobs were created and approximately 2,000 jobs were retained as a result of Associated Bank’s SBA lending in the state.

Associated Banc-Corp has a rich history of providing superior financial services and exceptional customer service. This is a commitment it intends to keep now and as it looks forward.

KI knows furniture. In the last 25 years, KI’s revenues grew from $45 million to $700 million, moving the company from 25th to sixth in the industry without any major mergers or acquisitions. In an industry in which orders are expected to dip 2.5 percent, KI is expecting revenue growth between four and five percent this year. KI supplies furniture and moveable wall system solutions to customers in education, healthcare, business and government. The employee-owned global company is headquartered in Green Bay but has subsidiaries across the globe. Since its founding in 1941, KI has been committed to providing its customers with the right solutions. The company remains focused on its four target markets to ensure it’s prepared to quickly respond to their needs. Unlike its manufacturing-driven competitors, KI professionals collaborate with customers to design solutions to fit the industry or individual needs. Tailored products in the contract furniture industry typically account for less than one percent of the business but approximately 20 percent of all KI products are customized to meet a need expressed by a customer.

KI recognizes its responsibility to safeguard human health and natural resources. The company has begun tackling environmental issues by reviewing its manufacturing processes, material selection and product design. Conservation efforts are carried into the community through Adopt-A-Highway and carpooling programs. KI financially supports the Bay Beach Wildlife Sanctuary and Resch Family East River Trail. BBJ DECEMBER 10/JANUARY 11 | 17

Prevea health

Prevea Health was founded in 1996 when physicians from the West Side, Webster and Beaumont Clinic partnered with St. Vincent and St. Mary’s Hospitals. Prevea Health has since grown to more than 200 primary and specialty care providers. Prevea Health has 21 health centers with nine in the greater Green Bay area; it has regional locations in Kewaunee, Luxemburg, Marinette, Oconto, Plymouth, Pulaski, Seymour, Sheboygan and Sturgeon Bay. The health care provider offers a handful of community specialties not found in the region. A pediatric cardiologist cares for the tiniest hearts. A comprehensive women’s program contains a full obstetrics and gynecology department with nurse midwives, breast surgeons and a maternal fetal medicine specialist. This program includes the only gynecological oncologist in Northeast Wisconsin. Utilizing the latest technology allows Prevea Health to improve patient care. Maintaining one electronic medical record allows all physicians – primary and specialty care providers – to access information when needed. Prevea Health was the recipient of the 2009 Press Ganey Success Story Award, an honor given based on superior patient satisfaction results. Its staff continues to strive for remarkable service. Its vision is to be the best place to get care and the best place to give care.

Ameriprise Auto & Home Insurance From its main campus on Packerland Drive in De Pere, Ameriprise Auto & Home Insurance provides auto, home, umbrella and specialty insurance to customers in 43 states. It has more than 600,000 policyholders. Ameriprise Auto & Home Insurance began in 1987 with 25 employees. Today it has more than 1,000 employees and is recognized as one of the fastest growing insurance companies in the country. In less than a decade it’s grown to become the 35th largest provider of personal auto insurance in the nation. Its sales, services and claims call center representatives take approximately 10,000 calls a day. Wondering why with its size and growth it isn’t known by all in the area? Ameriprise Auto & Home Insurance is an affinity-based business. It sells its insurance products to clients acquired through strategic alliances with companies like Costco Wholesale, Ford Motor Company and Progressive. The corporate culture fosters exceptional customer service. Ameriprise Auto & Home Insurance has maintained a client satisfaction rate of more than 91 percent and a client retention rate of 90 percent. It’s 18 | BBJ DECEMBER 10/JANUARY 11

been rated an “A” for its financial strength, stability and soundness of operating performance by A.M. Best, a leading independent rater of insurers in the country.

APAC Customer Services APAC Customer Services, Inc. is a leading provider of quality customer interaction solutions for market leaders in industries such as retail and business services, communications, healthcare, insurance and financial services, media and entertainment, and travel. The company collaborates with clients to deliver custom solutions meant to improve their bottom line performance. APAC Customer Services is headquartered in Bannockburn, Ill., and employs nearly 11,000 outsourcing professionals in customer interaction centers around the globe. The company has been operating in Green Bay for more than 13 years. In 1973, a college student, Theodore G. Schwartz, grew APAC from a one-phone operation to an industry leader in customer interaction solutions. The company increased its capabilities through organic growth and customer service innovations. The acquisition of ITI Marketing Services of Omaha allowed APAC to grow into one of the country’s largest teleservices firms. At this time its integrated customer service outsourcing with inbound/outbound telesales, creating a system that has since become an industry standard. The Green Bay center is known throughout the organization as a “flagship center” because of its outstanding performance year after year. The company is committed to remaining in its downtown Green Bay location as it works to solidify an extension on its lease.

Walmart Stores, Inc. Known for its low prices, Walmart commands a presence in the state by employing nearly 30,000 associates. Walmart Stores, Inc. first came to Wisconsin in 1985 and has grown to include 83 stores, 12 Sam’s Clubs and three distribution centers. Nationally Walmart Stores owns more than 8,650 retail units under 55 different banners in 15 countries. The 2 million associates worldwide serve more than 200 million customers per week. The retail giant takes a lead in sustainability, corporate philanthropy and employment opportunity. These efforts allowed Walmart to rank first among retailers in Fortune Magazine’s 2010 Most Admired Companies survey.

APAC Customer Services is consistently recognized for its excellence in operations, business results and community involvement. Last year it were awarded MVP for Quality, Gold Award for servicing the Humana program and Top 50 Teleservices Agency by Customer Interaction Solutions magazine.

Associates get involved in the giving. The Children’s Miracle Network recognized the Main Street store for leading the state in donations raised by store employees. The store continues to support the community by giving more than $20,000 in grants from the Walmart Foundation to the Green Bay Police Department, Green Bay Area Public School District and Children’s Hospital of Wisconsin.

Locally Walmart is doing great things for the environment and the community. The recently expanded Walmart store on Main Street in Green Bay created approximately 70 new positions. The store, like all new Walmart stores, includes energy-efficient technology and environmentally friendly features to reduce water and energy use and minimize waste. Last year Walmart stores, Sam’s Clubs and the Walmart Foundation gave more than $10.5 million in case and in-kind donations to organizations in the state of Wisconsin. The company established a Fight Hunger Together program through which Walmart donated over 4.5 million meals and $646,000 from 2009 to July 2010. BBJ DECEMBER 10/JANUARY 11 | 19

Green Bay Packaging, Inc. Green Bay Packaging, Inc. has made a business out of making boxes – corrugated boxes to be exact. While to some they aren’t the most glamorous product, Green Bay Packaging is proud to have perfected this type of packaging over its 75-year history.

Green Bay Packaging uses two paper mills, one in Green Bay, one in Arkansas. The paper from those mills goes to box plants in 15 states. The facilities produce linerboard and corrugated medium in various weights. The corrugated products include everything from the ordinary brown box to intricate die cut inner packaging. The products are made and sold to local markets. Pressure sensitive labels became part of the business in the ’70s. At the time, the labels were a new and distinct market but have since become a noteworthy part of Green Bay Packaging’s business. Green Bay Packaging is a third-generation, family owned company. It is dedicated to the continuous improvement of its products and services and believes in reinvesting capital into its manufacturing equipment and infrastructure to offer customers the most advanced and affordable packaging solutions available.

The packaging company’s sense of responsibility to the environment dates back to the early 1970s. The Green Bay mill became one of the

first in the world to develop and implement a closed-loop process water system because the company felt it was the right thing to do. No water touches the Fox River. The Green Bay mill is 100 percent recycled; old boxes are pulped.

Procter & Gamble Paper Products Two million times a day Procter & Gamble brands touch people around the world. Consumers in more than 160 countries have come to know and trust some of the nearly 300 Procter & Gamble brands – Tide, Pampers, Bounty, Cover Girl and Iams. The Procter & Gamble Paper Products Company Green Bay Plant

originated in Kaukauna in 1892. Three years later, the small mill relocated to Green Bay, becoming the first paper mill in the community. The global company provides consumers with products in pharmaceuticals, cleaning supplies, personal care and pet supplies. The Green Bay plant produces Charmin bathroom tissue, Bounty kitchen roll towels and Puffs facial tissue. The company’s sustainable initiatives are addressed through environmental and social programs. Procter & Gamble set a long-term vision that includes powering its plants with 100 percent renewable energy and having zero consumer and manufacturing waste go to landfills. Live, Learn and Thrive is the company’s program focused on helping children in need around the world. Procter & Gamble accepts its responsibility and opportunity to make an impact by committing to provide quality products and services that will improve the lives of the world’s consumers, now and for generations to come. This is done through initiatives like Children’s Safe Drinking Water and Pampers 1 Pack + 1 Vaccine through which the lives of millions of people are improved every day.

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Paper Converting Machine Company Backed by 90 years of experience in machine design, manufacturing and service, Paper Converting Machine Company (PCMC) is emerging as a leader in the converting industry. The company designs and manufactures machinery for three primary business lines – paper converting to produce things like bathroom tissue and paper towel, printing press machines to handle flexible packaging and non-wovens to include baby wipes and impregnated cleaning wipes.

PCMC has unique recognition programs designed to spotlight dedicated employees. One program gives the honored associate use of a luxurious company car for a few weeks. Pulling into the driveway in a Jaguar or Hummer promises to get the neighbors talking.

PCMC is headquartered in Green Bay; four facilities are scattered through the area. It also has an international presence with a handful of sales and manufacturing facilities around the globe. The converting company has been credited with many industry “firsts” and has helped advance market technologies. PCMC has adopted a people-centric focus. Success is measured by the ways the company touches the lives of people. It strives to engage and challenge its associates. Employees are encouraged to be actively involved in work and the community. The company’s philosophy is that by helping its employees feel fulfilled, all the other aspects of their business, including the financials, will fall into place.

Schreiber Foods Founded in 1945, Schreiber Foods has grown to become a $4+ billion global enterprise and the world’s largest employee-owned dairy company. Its products go to major restaurant businesses; it is a leading supplier of store-brand dairy products to grocers and foodservice distributors.

Headquartered in Green Bay, Schreiber Foods has more than 30 manufacturing and distribution facilities throughout the United States and in Brazil, Germany, India and Mexico. The company employs more than 6,000 people around the world. From its roots in process cheese, Schreiber Foods has become a leader in cream cheese, natural cheese and high-end specialty cheese products. But, Schreiber Foods is more than just a cheese company. It is a leader in innovation. Whether manufacturing its own printed packaging or designing cheese-processing equipment, Schreiber Foods finds a way to meet customers’ needs..

being a leader in the industry positively impact the customer’s bottom line – keeping them coming back time and time again. Schreiber Foods was founded on a belief in corporate citizenship. Business leaders carry that spirit into their communities. Employees get involved through corporate sponsored volunteer opportunities benefiting local not-for-profits and schools.

Continuous improvement leads to satisfied customers. Schreiber Foods prides itself on creating long-standing customer relationships, measuring time in decades, not years. High-quality products, unparalleled service and BBJ DECEMBER 10/JANUARY 11 | 21

Festival Foods

Renowned for its fresh produce, signature meats and ready-to-eat deli, Festival Foods is a one-stop destination for hungry families. The grocer also draws in customers with its bakery items – bakers arrive at 3 a.m. daily to make sure everything is fresh and delicious. The Skogen family, IGA grocery store owners for 28 years, opened the doors to their first Festival Foods store in 1990. The family came to the Green Bay area in 1995 when they took over a store on West Mason Street. Festival Foods has since opened eight stores in and around Green Bay including the most recent Suamico location. Festival Foods continuously changes its product lines to keep up with customer trends but its superior customer service is a constant – friendly “hellos” throughout the store and service with a smile. Earlier this year the grocery store ranked number 18 of the 50 Largest Small Chains and Independent Grocers by Supermarket News. Festival Foods is also receiving a great deal of attention for its new banquet and catering facility, The Marq.

Always a family-owned store, Festival Foods decided this fall to create an Employee Stock Ownership Plan. The company believes its associates work hard for Festival Foods and deserve to own a share of the company’s future. Growth is on their mind and if building a new store is required to provide guests outstanding customer service they just might do it!

RR Donnelley

RR Donnelley is a global leader in integrated communications. The company was founded more than 146 years ago; RR Donnelley is headquartered in Chicago but has manufacturing operations throughout the country as well as in Latin America, Asia and Europe. It employs approximately 55,000 employees worldwide. RR Donnelley was ranked 240 on the Fortune 500 list of America’s largest corporations in 2010. By offering full-service print and related solutions RR Donnelley works collaboratively with more than 60,000 customers worldwide to develop custom communication solutions that will help reduce their costs and enhance their return on investment. The company draws on a range of proprietary and commercially technologies to offer premedia, printing, logistics and business process outsourcing services to prominent businesses in the private and public sectors. Customers include major retailers, catalog merchandisers, publishers of newspapers, magazines, books and directories.

RR Donnelley is recognized for its efforts in industry innovation and corporate excellence. It continually strives to improve its safety and environmental performance. Safety milestones are measured in the amount of time RR Donnelley employees are able to work without an injury that result in a day away from work. Last year, Green Bay/De Pere employees were recognized for having an excess of six years of 10 million hours without a day away.

St. Mary’s Hospital Medical Center A rich history of quality patient care surrounds St. Mary’s Hospital Medical Center. The Misericordia Sisters founded the hospital in 1900 on the east side of Green Bay. In 1960 they crossed the river, building a new hospital on the west side. In 1981, the current facility was built on Shawano Avenue, adjacent to the previous facility. St. Mary’s Hospital Medical Center is also part of the Hospital Sisters Health System (HSHS) like St. Vincent Hospital. The center is also accredited by the Joint Commission. The hospital cares for more than 103,000 patients in fiscal 2010 – more than 4,700 inpatient admissions and 99,000 outpatient visits. St. Mary’s Hospital Medical Center brings together modern practices and quality care. Community “firsts” along with state-of-the-art programs make it a unique hospital. Expectant mothers have St. Mary’s Hospital to thank for their more comfortable birthing experience. The hospital’s Family Birthing Center was the area’s first single-room maternity facility with labor, delivery, recover and postpartum all in one home-like suite. The St. Vincent Cancer Center, St. Mary’s site, opened earlier this year. The program earned designation as a prestigious Community Clinical Oncology Program (CCOP), providing patient access to National Cancer Institute clinical trials.

St. Mary’s Hospital Medical Center established A Woman’s Place. The center strives to improve the health of women and their families in Northeast Wisconsin by providing health, education, support and advocacy for women.

The emergency department is a Level III Trauma Center; the 24-hour FirstCare is available for patients with minor illnesses and injuries. St. Mary’s features other specialty care programs including a Bone and Joint Center, Center for Digestive Health and Cardiovascular Services.

Practice Greenhealth gave the Environmental Leadership Circle award to St. Mary’s Hospital Medical Center for the fourth consecutive year. This honor is given to fewer than 30 hospitals nationwide.

Green Bay Packers, Inc. The admired Green Bay Packers are cheered on by fans from across the country. Nationwide they rank among the most popular teams in the league – visits to the website and merchandise bought. Last year’s regular season attendance reached more than 565,000; preseason games, family night and training camp visitors add another 230,000 fans. The football team’s 90-year history is loaded with on-field accomplishments. But, while tallying up the wins signifies a successful season in Lambeau Field, the organization takes great pride in what gets done outside the stadium. Players and coaches make more than500 appearances each year. They have a presence in the community. The Green Bay Packers have a $4 million impact on charities each year; more than 8,000 donations requests are fulfilled.

All game days are powered by Wisconsin Public Service’s Nature Wise energy, supporting alternative sources of energy. Recycling efforts have been upped on game day. This year the Packers launched its First Down for Trees Program. For every first down the Packers have on game day the organization is going to supplement the community’s forestry program with an additional tree. They anticipate more than 300 trees will be distributed to various municipal programs within Brown County.

The Green Bay Packers remain the only team owned by shareholders in the community. The Packers intend to keep their hometown looking its best. They embrace their environmental responsibility through various sustainable initiatives. The Packers Green Team adopted the catchy slogan, “defending our resources.” BBJ DECEMBER 10/JANUARY 11 | 23

St. Norbert College St. Norbert College is a unique addition to the Greater Green Bay community with its residential campus and local offerings. The college just celebrated the 112th birthday of its founding.

St. Norbert College is recognized as one of the top 10 Catholic liberal art colleges in the nation. The fact that the Norbertine Order founded them sets them apart. Commitment to the community is the cornerstone of the St. Norbert College mission and spirit. Students participate in a variety of activities from service work in food shelters to working as interns in area companies. This student engagement makes the connection between the university and the community. The college strives to make the campus open and welcoming to all. The completion of the $10 million Mulva Library is available for community use. The new Donald Schneider outdoor athletic complex makes cheering on the Green Knights more accessible to all. The campus will continue to grow and improve. The St. Norbert College Admission Center will receive a $1 million addition thanks to the Ariens family. A $7 million gift from the Michels family will dramatically enhance the college’s union.

St. Norbert College is just shy of 2,200 students this year, the largest in its history. Students come from 32 states and 32 foreign countries; this group has the highest academic profile the college has seen. The

honors program is prepared to challenge the students with a faculty/ student research program. The college is known nationally. The Princeton Review has named the college one of “The Best in the Midwest” for 2010. Forbes.com also ranked St. Norbert College among the best colleges and universities in the country. Go, green and gold!

cei (Coating Excellence International) A need for a flexible packaging firm in the area inspired the founding of cei. Formed in 1997, cei provides superior service, quality and innovative to the industry. After seven expansions in 10 years, adding world-class equipment and infrastructure, cei offers adhesive lamination, electron beam coating, extrusion coating and lamination, woven bags, high quality market-leading water based flexo printing on paper and film, and offset printing. Now printing 10-color, photograph quality images isn’t a problem. With its state-of-the-art technology cei is able to deliver among the highest quality products in the market. By manufacturing high quality, cost-effective flexible packaging, cei allows its customers to be successful. The company’s experienced professionals are focused on delivering exceptional products with superior service. They understand the equipment and are able to address unique product requirements. cei manufactures products designed to meet performance and cost needs through clean production technologies. The company considers srenewable 24 | BBJ DECEMBER 10/JANUARY 11

resources and recyclability. Sustainability and the importance of environmentally friendly practices are incorporated into cei’s operations. It uses 100 percent water-based inks and adhesives to dramatically reduce environmental harmful solvents. Approximately 95 percent of the company’s packaging products are recyclable.

29 Belmark, Inc.

Exceptional is the norm for Belmark, Inc; the company is driven to excellence. Belmark began in 1977 with three employees. It has since become one of the fastest growing print converters in the industry, serving dairy, snack food, confectionary, durable goods, meat and pet food industries – labeling brat packages, shredded cheese packages and butter cartons. Belmark has grown to $120 million in sales with more than 450 employees.

Label Solutions to Business Problems®

Belmark manufactures pressure-sensitive labels, flexible packaging and folding cartons. The company believes an effective label represents a product and company. The company has earned a reputation for producing high quality printed labels that exceed customer expectations.

Made out of printed, laminated, cut or folded paperboard, the folding carton revolutionized the packaging industry. Belmark’s Folding Carton Division has mastered production, delivering with unparalleled speed and no minimum quality order.

Its flexible packaging capabilities are unmatched in terms of speed and precision. Belmark provides total packaging solutions for full production or specialty runs. Customers value the seven-color process, solventless lamination and stand-up pouch possibilities.

Belmark’s Web-to-Web and Web-to-Print solutions provide customer convenience. The internet-based Web-to-Web gives 24-hour access to orders allowing for online ordering, monitoring and proofing, fast and easy. Web-to-Print is an electronic solution that delivers high-quality labels quickly without having to maintain a large inventory.

H.J. Martin and Son, Inc. What began with paint and tile has grown into a nationwide company with a handful of specialties. H.J. Martin and Son, Inc. was established in 1931; the business began in the garage of Henry John Martin. He started selling paint and tile to area consumers. The business evolved over the years and grew in the hands of Patrick and Edward Martin. The now fourth-generation family-run business offers glass and glazing, steel, stud and drywall, commercial flooring, commercial doors and hardware, fixture and millwork installation, residential floor coverings, and floor care service.

slogan, “Our people, our reputation, your success,” summarizes H.J. Martin and Son in a nutshell.

H.J. Martin and Son has become known for its quality installations and building service. Most recognize the name from its Green Bay and Neenah storefronts but few realize the size and diverse options from this local company. Relationships developed with contractors have taken H.J. Martin and Son into retailers across the country. H.J. Martin and Son crews self-perform every installation with the quality and detail for which they’ve become known. They are licensed in all states and have crews nationwide. The company satisfies all floor covering needs with carpeting, ceramic tile and vinyl flooring. And its staff has the experience and technology to professionally clean any type of flooring. More than 75 years of unwavering family and employee commitment makes H.J. Martin and Son different. Its

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Golden Appleseed

gets to the core of education:

Parental involvement Lee Marie Reinsch TEXT JOSH BEATON PHOTOGRAPHY

You won’t find dancing mascots, action figures, pyrotechnics or 3D animation promoting the Golden Appleseed Parents and Schools program. But Partners in Education’s new push for parental involvement reminds parents they’re the core of their children’s education. “I think good students are students who have parents who support them in education,” says Mary Buccholz, Kennedy Elementary School gym teacher and past Golden Apple Award recipient. “Many parents don’t realize how important they are in their children’s life.” What is it and how much does it cost? Golden Appleseed doesn’t require parents to buy special materials or equipment. It simply asks parents to pledge three things: • To make education a priority by ensuring their child’s attendance. • To attend at least three school activities per year; and • To spend at least 15 minutes per day helping their child with homework, or doing an enrichment activity or physical activity, such as going for a walk. The pledge form leaves a fourth option blank to get parents thinking about how they could be more involved with their children’s schools. This year’s run-through is a pilot program, but the goal is to get every school within the Partners in Education (PIE) 10-district territory to sign on, according to Nancy Schopf, vice president, education and leadership for the Green Bay Area Chamber of Commerce. Buchholz and her school are among the first few in the PIE territory to sink their teeth into the Golden Appleseed pilot program. She says the pledge doesn’t mean parents are expected to participate on every committee or be PTO president, but to go to parent-teacher conferences and keep abreast of their child’s studies. “When the school envelope comes home every Tuesday, check it out and see what’s happening in school,” Buchholz says. “Take a walk or a bike ride; read to your child.” In Detroit, some believe parent engagement is so important and so closely linked to truancy and crime committed by 10- and 11-year-olds that some officials are suggesting jail time for parents who repeatedly skip scheduled parent-teacher conferences. The move has the support of the president of the National Parent Teachers Association.

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Partners in Education

seed

Parents and Schools

Attending to business Schopf says when PIE members brainstormed problems they could help teachers solve, one common concern stood out. “Attendance is a big issue,” Schopf says. In the 10 school districts in the PIE area, 27.3 percent of students miss 10 or more days per school year, Schopf says. Although many cases can be attributed to the flu and general kid-spread sickness, many absences are actually sanctioned by the parents, in the form of family vacations. “Parents think it’s their right to take their child out of school,” Schopf says. While taking assignments along to Disney World might have been OK for past generations, it’s harder now because of changes in teaching styles. “It’s difficult for kids to be out of school because no longer is most classwork individual and independent,” Schopf says. “A lot of it is group activities and working in groups, and that dynamic is hard to replicate outside the classroom. So the child is missing a lot.” On the other end of the parenting spectrum are parents who are so unengaged in their children’s lives that they expect their kids to find their own way to school, Buchholz says. “I have found that the kids who are consistently tardy are the ones whose parents expect them to get to school on their own,” Buchholz says. “The parents aren’t always there; maybe it’s because they work nights and are just coming home and going to sleep in the morning. These kids get themselves up, make their own breakfast and try to find a way to get to school.” Parents, achievement linked Ask teachers and they’ll tell you: parents’ attitude toward school impacts their kids. “The kids from families that do value education are

“Maybe the first-grader doesn’t view it as ‘my parents are involved in my education,’ but just knowing they (their parents) care about what they do at school is important. It makes a difference.” -Sara Malchow, teacher, Glenbrook Elementary School excited; they have a passion for reading and they want to learn,” says Sara Malchow, a Golden Apple recipient and teacher at Glenbrook Elementary School in Pulaski. The ones lacking that spark tend to be the ones whose parents skip out on parent-teacher conferences, don’t Sara Malchow, teacher at Glenbrook Elementary School in Pulaski and Golden Apple recipient, says parents' attitudes go to school activities and don’t spend toward school most definitely impacts their kids. time with them. “They (students) are not so motivated; they are not excited Unfortunately, the reverse tends to be true, as well. to be here. They would rather be doing this, that or the next thing,” Malchow says. “If education is not a family value, the students feel like “Kids who aren’t active, who sit inside and play video games, who are innobody else cares so why should they?” active and often obese, don’t have the energy levels that other children have,” Buchholz says. They are tired and unengaged in school, whether A University of New Hampshire study published in 2008 found stu- it’s due to poor nutrition, lack of sleep, inactivity, family instability or any dents do better in school when parents show interest in what their of a number of factors, including lacking a home altogether. (Some kids are doing in school. One of the study’s authors estimated that, in 1,300 school children in Brown County are homeless, according to order for students without involved parents to match the achievement information from the Brown County Human Services Board.) levels of students with involved parents, schools would need to spend an extra $1,000 per student. Buchholz says she’s had a few homeless students in her classes, and she has found they often seem to find it difficult to be “mentally there.” Parental involvement may trump wealth when it comes to influencing “How can they be, when they are thinking about where they are going student achievement, according to a Vanderbilt University study. Re- to sleep tonight or if there will be food, or will someone be there to pick searcher Kathleen Hoover-Dempsey looked at a number of parental- them up from school?” she says. involvement studies and suggested in a Review of Educational Research article that parental involvement can be a stronger force than Many of Glenbrook Elementary’s 550 students come from families socioeconomic status and income. with economic challenges, Malchow says, with a relatively high percent of them participating in the reduced-fee lunch program. Economic inParental involvement, whether it be through the Golden Appleseed stability can create its own distractions for parents. “There are so many program or not, is a win-win for everyone, including the kids, Malchow mountains and pitfalls they are overcoming. Sometimes the education says. “You see them being more involved with school and you see that piece can be lost in the shuffle when parents are worried about where they care for what they are doing,” she says. “Maybe the first-grader the next meal will come from, or providing clothing for their family,” doesn’t view it as ‘my parents are involved in my education,’ but just Malchow says. knowing they (their parents) care about what they do at school is important. It makes a difference.” With a little nudge from Golden Appleseed, it’s hoped that the relationship between parent-child and child-school can improve. “We’re hopSupportive parents = healthier kids? ing that if parents are more involved in their kids’ education, this will The amount of support given to children may correlate with physical give the kids a little something to grab onto,” Malchow says. activity levels, overall health and attendance, Buchholz says. “There has been a lot of research out there showing that the more kids move, the more active they are and the more oxygen is brought to the brain. The more oxygen gets to the brain, the more learning can take place, and the more they benefit from their education,” Buchholz says.

BBJ DECEMBER 10/JANUARY 11 | 27

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MEET A MEMBER

Bill Waerzeggers

Director of manufacturing, Pomp’s Tire On Pomp’s Tires: “I’ve been with the company since 1971. Watching the company grow is my favorite aspect of working here. Since I’ve been here, Pomp’s has expanded to eight or nine states, and has become quite successful because of this expansion.” Future at Pomp’s: “I see the company making some [significant] changes internally sometime in the next five years. A lot of people in management are retiring, including me, and a much bigger youth movement will be brought in. I trust that from a continued strong extension, Pomp’s will fill positions with very capable people.” On Green Bay: Waerzeggers says that the quality of life in Green Bay is unparalleled. “Everything is within a stone’s throw away,” he says. “You get the small town feel, although Green Bay is not really a small town anymore. I’ve lived here all my life excluding my military experience in Texas.” Giving back: “I started donating when I was 18, and I donate every two weeks. I’ve donated 77 gallons of blood which is the most in the American Red Cross Badger Hawkeye region, and I still have a few years left in me. Only five percent of people donate blood, so it’s not for everybody, but I would say give it a try. If donating blood were more competitive, that would be fabulous as so many lives would be saved.” Motto: “Surround yourself with winners and you should become one. The opposite is true as well. Stay away from negative people, because they tend to drag you down.” Best advice: “My father told me once to put in an honest day’s work, and I’d be rewarded for it.” Outside work: “I enjoy golf. I’ve been golfing seriously for the last 10 years. I never had time to before that.” Key to happiness: “My family. I’ve got four daughters and a son, and practically everything they do thrills me. I’d like to think their accomplishments are a part of mine.” Travel: “Australia is somewhere I’d like to go. I’ve been to Hawaii, and I’m told Australia is even prettier. In Australia, parts are still unexplored, and that appeals to me, as I can be an outdoorsy person.” One thing to worry less about: “Definitely what other people think about you. I would have worried less about this in years past.”

30 | BBJ DECEMBER 10/JANUARY 11

Dean Haen

Port manager, Port of Green Bay On the Port of Green Bay: The port is an economic engine able to transport goods in an economic and environmentally friendly way. ”It’s a tool that not all communities have, and in that way it is a unique business,” he says. “Economically you can put more goods on a ship, and transport it using less fuel than other modes of transportation. This creates an environmentally friendly way to move products more efficiently.” What a port manager does: Haen is the sole person dedicated to overseeing the whole port and its operation. That ranges from managing dredging, handling regulatory and legislative issues and overseeing other things that affect the port as a whole. Port of Green Bay’s intermodal study: This is a two-year study made possible with a grant through University of Wisconsin Green Bay. The study focuses on imports and exports that would be suitable commodities for containerized shipping on the Great Lakes. The study is almost done, and will give information on the possibility of Green Bay becoming an intermodal terminal. How many ships enter and exit our port: Port businesses more more than two million tons of cargo on more than 200 ships each year – from coal to petroleum products, wood pulp to machinery. In the future: “I see the Port of Green Bay as a growing entity that will only be more successful. Personally, I don’t know what the future holds, but I know I will increase my responsibility helping the Port of Green Bay.” Best advice: “The piece of advice that has influenced me the most and the advice I offer are the same, and that is to stay humble, but stay active. There are no free lunches in the world, so one has to work hard and remember to take the good with the bad.” Key to happiness: “Balancing work duties with home life. It is important to be able to switch hats.” Dream destination: “Alaska. Definitely Alaska. It’s an amazing state and I’m an outdoors person who loves to fish. I’m trying to plan a family vacation there.” Favorite activities: “Sports. Being involved with whatever the kids are interested in whether it be hockey, basketball, baseball, but it's always fun to just go fishing, too.” Most significant personal achievement: Completing his master’s of business administration at Lakeland College in May. “That’s definitely my most recent.”

Do you know of an interesting Chamber member who warrants a "Meet the Member" profile on these pages? Send up to a 50-word description of the person you think should be highlighted to Lori Kaye Lodes, editor, at llodes@titletown.org for consideration.

BBJ DECEMBER 10/JANUARY 11 | 31

Chamber briefs

Advance/economic development

Cherney Microbiological Services, Ltd., broke ground on an expansion that will triple the size of its facility on Huron Road in Green Bay. The firm started in 1989 in the Green Bay Area Chamber of Commerce incubator/Advance Business Center…The Manufacturing Awards of Distinction hosted by Advance, the economic development arm of the Green Bay Area Chamber of Commerce, is pleased to announce the companies honored at the 2010 Manufacturing Awards of Distinction on Thursday, Nov. 4, at the KI Convention Center. Congratulations to: Small Company Category: Greenwood Fuels; Medium Company Category: Wisconsin Film and Bag, Inc.; Large Company Category: KI; Innovate 360: Orion Energy Systems, Inc; Friends of Manufacturing: ProSolutions; and Exporter of the Year: Bay Tek Games, Inc.

Government affairs

Every one of the Good Government Council's endorsed a slate of candidates in the November election won their races, from local elections up through state and national candidates…We weighed in with messages to key county supervisors supporting bonding for the Brown County Sheriff Department relocation to the former S & L Motors Building in Bellevue, and that measure passed the county board on Oct. 20…The Chamber board passed a resolution calling for flawed bidding on the Renard Island causeway project to be overturned and the project re-bid…We urged members to become aware of the Wisconsin Policy Research Institute's Refocus Wisconsin project, a look at the dangerous long-term economic, education and quality of life trends in our state. Read more at www.refocuswisconsin.org...We urged members to vote "yes" on an advisory referendum calling for a state constitutional amendment to protect the state transportation fund from raids to support general fund expenditures. The advisory referendum passed statewide, and in Brown County passed by more than a two-to-one margin…The Chamber saluted the county executive and county board chair for coming together to find new cuts that will ease the impact of the 2011 Brown County budget on property owners…The Ritter Forum on Public Policy, working with St. Norbert College and the Ritter Family Foundation, held a forum on Nov. 2 attended by administrators, chief elected officials and fire chiefs from the six urban municipalities. The forum participants agreed the next step is for the chiefs to lay out the specifics of a vision for future collaboration that can be brought to all communities to ask for their support of these goals…The LIFE Study– a new, comprehensive look at the quality of life in our region– has completed an online survey of hundreds of community leaders from Green Bay, Fox Cities and Oshkosh. Focus groups, a random-sample mail survey and expert panels will be conducted later this winter and spring…Bay Area Community Council released a new white paper, Alcohol Abuse in Brown County: Changing Our Community Culture of Acceptance that can be downloaded at www.bayareacommunitycouncil.org.

32 | BBJ DECEMBER 10/JANUARY 11

Leadership Green Bay

On Sept. 8, the University of Green Bay honored Keith Pamperin (LGB graduate 1986), with the dedication of a residence hall named after him. The new three-story, 52,000 square foot Pamperin Hall houses 32 suites and 126 students and boosts the on-campus residency to about onethird of the student body. Pamperin served 38 years with the Green Bay/Brown County planning departments…The University of Wisconsin – Green Bay has named Glen Tilot, Brown County Human Services, (1994 LGB graduate) as its 2010 Recruitment Partner of the Year.

MEMBER SERVICES

The Chamber hosted more than 400 attendees at its annual dinner, Lead the Way, Taking the Pulse of the Economy, at which John Zogby of Zogby International offered some key insights into Americans’ feelings, beliefs and attitudes.

Partners in Education

Green Bay Southwest High School was recently awarded a Lemelson-MIT InvenTeam grant in the amount of $9,650 to create Portable Hydro-Electric Supply Station (PHESS). Green Bay Southwest High School is one of 14 high schools nationwide to be selected as an InvenTeam this year... Partners in Education Golden Appleseed Parents & Schools awareness campaign for parental involvement in their children's education by pledging to make school the #1 priority, attending school activities, working with children on enrichment, reading, or physical activity daily was kicked off in November at pilot schools. Bellin Health & Chili's are the sponsors…Everyone can be part of the Golden Appleseed campaign and help Partners in Education–when you eat at Chili's, Green Bay, through May 15. Mention Partners in Education and 10 percent of your purchase will be donated to PIE programming.

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CHAMBER NEWS

➜

Amy Hobbins, owner, Journey's Unlimited Travel, celebrated her new location with a ribbon cutting. Pictured is her daughter, Elena, Chamber ambassadors and some of Hobbins’ customers.

Globe University celebrated the ribbon cutting of its new Green Bay location on Oct. 7 with Jeryl Fleck, campus director, and the Chamber ambassadors.

October’s Business & Breakfast featured presenters Melissa Borowicz and Stephen Utech (with Darlene Albers, center, of Community First Credit Union) of Utech Consulting, Inc.

➜

GO TO www.titletown.org FOR THE LATEST UPDATES IN CHAMBER NEWS AND EVENTS

➜

Julie Van Straten, UnitedHealthcare, 2010 ATHENA Award recipient, mingles with Jeff Mirkes of Downtown Green Bay, Inc., and two other attendees at the Chamber's annual meeting on Oct. 18.

HiTech Enterprises celebrated 25 years of service on Oct. 13. Pictured is Dave Thode, president.

36 | BBJ DECEMBER 10/JANUARY 11

John Steshetz, Proforma Environmental, gets physical at the Aurora BayCare Business After Hours on Oct. 13.

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