Staff Meeting Agenda: GreenEarth ® Cleaning We recommend that you meet with your staff, as o4en as you can, over the next few weeks. This will enable you to reinforce your training. The benefit of GreenEarth® to you, as the owner/manager of the store, is not only the cleaning results but the added benefit of markeCng the GreenEarth® difference to your customers. The staff are at the front lines of your business and need to feel comfortable in their knowledge of GreenEarth® in order to convey your GreenEarth® difference to your customers confidently.
1. Review the Benefits of GreenEarth • What are the benefits of GreenEarth® ? • Why is GreenEarth® considered environmentally friendly? • What are some of the differences my customer will no=ce? • Can we clean everything in GreenEarth®?
2. See, Touch, Smell Demonstration Have on hand a few items cleaned in GreenEarth® so your staff can see how the colors stay bright, the clothes feel soBer and there is no odor.
3. Role Play This is a good exercise to get your staff comfortable with the new cleaning process. Use the GreenEarth® buHons (have your staff wear them to spark conversa=on), brochures (to hand out to your customers) and hang tags (to aHach to each order) in your role play. Try an opening line for example: “Hi Mrs. Jones, how are you today? We’re excited to share our news. We are proud to use GreenEarth technology to clean your clothes. What’s great about it is that It is environmentally friendly, and its really good for you too. You will no=ce your clothes will have no odor, it isn’t harsh so colors stay brighter and fabrics feel soBer. Your clothes will last longer cleaned the GreenEarth way!” Try it and then have your staff come up with their own words to role play. Note: This may be an opportunity to reach out to “lost” or infrequent customers through a mailing or an email blast or phone call offering a coupon to try your new service, en=cing them back to your store.
4. Shop the competition Send your staff out with a list of ques=ons to “shop” the compe==on. This is best done in person but when that is not an op=on, over the phone will do. Discuss their findings at the next staff mee=ng. For example: • Were the staff friendly and were you greeted upon entering the store? • Was the store clean and presentable? • Were the staff dressed appropriately and were they knowledgeable about the services they offer? • What process do they use to clean clothes? • How did the pricing compare to your store? • How does your store compare to the compe==on?