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* “Green” * “Eco-friendly” or “Eco-safe” * “Non-toxic” * “Organic” or “Natural” * “Chemical-free”
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* “Green” imagery * “Perc-free” “No petrochemicals” * “No hazardous chemicals” * “Environmentally non-toxic”
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You can’t
You can
* Credible 3rd party * Trade associations – less credible
* Must be specified & substantiated
* No blanket claims * Can’t seal your own product
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