Elevate Your Candidate Experience By Catherine Miklaus
As the job market continues to improve in the US, more candidates are choosing jobs based on their candidate experience. Some companies provide such a great candidate experience that they continue to attract and retain top talent year after year. And some companies who virtually ignore this process are finding they have high turnover and less employee loyalty than their competitors. So what’s the differentiator in their candidate experiences?
What Top Companies Do to Enhance their Candidates’ Experience Talent Board’s 2014 Candidate Experience Report highlights that top companies are creating recruitment strategies around candidate experience. But what does that mean? What are these companies doing differently? The answer is that these companies are offering high levels of transparency and support. Both of these address the communication needs of today’s most sought after job seekers.
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Take Zappos, for example. Zappos rates very highly in candidate experience. Their website clearly outlines what life is like working at Zappos. They offer opportunities to take a glimpse into the teams working at Zappos. Happy smiling team members’ bios are presented to show a candidate who they might be working with in the near future. The company values and culture is all put clearly on display. The hiring process is completely demystified and they tell candidates exactly what benefits and perks the company can offer. It’s all presented up front for a candidate to evaluate. Most importantly, candidates receive personalized career messaging to prepare them for interviews with their desired team. All of this speaks volumes to candidates.
Elevate Your Candidate Experience and Change the Game
The old standard of recruitment is starting to change. Previously, candidates often were frustrated by a lack of communication and information in the gap between application and hire. The process could be cumbersome and often, good companies lost the talent war with their competitors. Thankfully, this is starting to change. Increasingly, companies are embracing the idea that candidates should be shepherded through the process of recruitment and hire. This shift from the old ways has been a game changer for companies. By improving their candidate experience, companies are attracting more qualified candidates and retaining them longer. Employees feel more connected to the company and its culture and proudly represent the brand to others. And in return, they become the strongest advocates for why top candidates should join the company.
If you’re looking for a game changer to elevate your candidate experience, try GreenJobInterview’s video interviewing software. An immersive experience, candidates are treated to a branded platform. Companies can upload welcome videos to explain more about the company, its culture, and the team doing the hiring. Once the interview is scheduled, the candidate receives a friendly call from a customer success representative to check their technology and give them some friendly encouragement. Candidates are often impressed by GreenJobInterview’s video interviewing software and the level of service they receive. Schedule a free demo today to elevate your candidate experience today.