IN TH IS ED ITI ON
Bulletin SPRING 2021 EDITION
D E LTA DAW N Before Covid, Deltas were something you found in either a Helen Reddy song or at the end of rivers. As the song goes, some of our rivers had become ’a faded rose from days gone by’, and farmers were busy getting their ‘flower on’ to clean up the Delta. Even the Townies seemed impressed. Then another Delta showed up changing the song from ‘a-meeting you here today’ to ‘wash your hands and stay away’, causing a panic to rival Helen’s Las Vegas years … except this time it involves face masks instead of hair plugs and even ABBA has decided to make a comeback! With Delta spreading in town, farmers and processors were on the job – essential workers. Townies can rely on us to deal with the Deltas, and to help those without a ‘mansion in the sky’. Many have given generously to make a brighter ‘Delta Dawn’ for those less fortunate in our community. Together we are the match for any Delta that comes along … now all we need is ‘a ship in the harbor’… but that’s another song!!
+ DELTA DAWN + MARKET UPDATE + WE’RE ALL IN THIS TOGETHER.
G REG ’S COLUM N I would like to take the opportunity, in this my first bulletin, to look back and acknowledge the work that Mudgey has done over his tenure as the Greenlea Livestock Manager. His network of farmer clients and colleagues, coupled with his knowledge of our industry has facilitated steady growth in numbers processed through our plants. This at a time when Greenlea increased its operational capacity and threw its weight behind processing larger numbers of prime cattle. He has been a huge part of a great team that has put Greenlea Premier Meats in the position of being one of New Zealand’s leading red meat processors! Kei runga noa atu Mudgey. Keep an eye out for Mudgey. He remains a part of our buying team through his direct clients and procuring cattle from the East Coast, Hawkes Bay and Manawatu areas.
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to hear from you if there are any matters you might want to discuss regarding livestock.
So just briefly, for those of you that do not know me, I have been with Greenlea for 8 years now as a livestock buyer in the Franklin and North Waikato areas. I come from a farming family that have been beef and dairy farmers in the Waiuku and Pukekohe regions. I joined the Army after leaving school and joined Greenlea from the NSW Government. Many of you will know of or have dealt with my father Des, who has been in the industry since the mid 80’s and with Greenlea since 2002. I am a strong proponent of open communication and would like
You will all be aware of, or even participating in, some of the new requirements placed on farming businesses from an environmental and/or farm management perspective. The need for all farm business over 80 hectares, or those smaller blocks supporting dairy grazing, to know their greenhouse gas emissions number by December 2022 is now a legislated requirement. It is becoming the norm for farm businesses in the 21st century to have an effective Farm Plan in place, which addresses environmental issues such as carbon emissions and GHG numbers; new government rules pertaining to water use and cropping; requirements for certain land use changes; biodiversity; and even how you manage staff. These farm plans are very much going to be like your driver’s license. If you want to farm, you will need a Farm Plan. Greenlea is putting in place strategies
to assist our farmer suppliers in this space. So if you would like to know more, contact your local buyer, and we will assist in getting the knowledge you need in front of you. A fairly mild winter is behind us and thoughts turn to the grass greening up and feed levels supporting a bit of weight gain. It’s very tempting to shut the gate and keep the larger cattle doing exactly that. But I would suggest looking at current replacement values and available space at the processor right now. Both are currently favourable but will certainly turn the other way the further into spring we go. Store markets are beginning to creep up and both bull and prime space at the processor will soon come under pressure. Margins are certainly favourable at the moment and with some of the coastal regions looking at possible dry conditions again this summer, there will certainly be cattle flowing in to the processor. All the best from the Greenlea livestock team.
MAR KE T U PDATE Global demand for New Zealand beef remains very strong. China and the United States continue to vie for the number one market slot, but as they take different product ranges for the most part, what matters is having both these markets performing well at the same time. Despite Covid-19 issues still ravaging many of the other major Asian markets, demand has not noticeably reduced. Demand from Europe is also better than expected. One the supply side, New Zealand is benefitting from a continuation of reduced production in Australia, plus export restrictions from South American countries and from India. The recent ban by China on beef imports from
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Brazil is a significant decision that will potentially have huge implications on demand leading up to the Lunar New Year holiday period. Shipping services from NZ ports to global markets is the single biggest threat to the New Zealand beef industry being able to maximise the potential of the current markets situation. As predicted, issues at ports, and with the supply of containers plus available space on vessels, have not noticeably eased during the winter months, while export volume pressure has been reduced. We are facing nervous times ahead to get product to market as the new production season gets underway from October.
WE ’RE AL L I N THIS TOG E T H E R .
Greenlea is committed to decreasing our impact on the planet. One has only to look at recent weather events, both here and overseas, to realise that climate change is already having an impact … much faster than anyone previously thought. With that in mind, we started our sustainability journey in 2019 by taking a good hard look at our existing sustainability policy. We realised that it simply wasn’t fit for purpose. We scrapped it. We went back to the drawing board to redefine what sustainability meant to us as a company, as a team and to our stakeholders. We have since developed a sustainability framework that covers three broad pillars of people & communities, environmental stewardship, and product integrity. For each pillar we are developing targets that span our entire business and provide goals for us to work towards. As part of our sustainability journey, we have also developed a greenhouse gas (GHG) calculator to measure
We are developing targets that span our entire business and provide goals for us to work towards. our greenhouse gas footprint. We have since measured our GHG footprint for our base year (2019) and 2020. Both measurements have been verified by a third-party auditor. Here is what we can share with you in the table below. While our net emissions have increased slightly due to increased production, we are pleased to see that our carbon intensity has decreased. We will continue to share with you our sustainability targets and our roadmaps to achieve our targets.
Net GHG emissions
Intensity (t CO2e/t product)
Intensity (t CO2e/$M turnover)
Fiscal 2019
11,342 tonnes CO2e
0.22
27.40
Fiscal 2020
11,573 tonnes CO2e
0.21
25.24
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WHEN THE GREENLEA RESCUE HELICOPTER IS TASKED TO A MISSION IT’S BECAUSE YOUR RESCUE HELICOPTER IS THE BEST, AND IN MANY CASES, THE ONLY OPTION
SCHOOL CAMP FALL - A ‘BLESSING IN DISGUISE’ Jordan, a college student on school camp at Kawakawa Bay, fell during a group activity. In excruciating pain, her hip injury put an end to her camp adventure and it was evident that she needed to be transported out of the remote location. Due to a bad turn in the weather, water transport was out of the question. Jordan’s teacher jumped on a mountain bike and rode to where he could get cell phone reception. The Greenlea Rescue Helicopter was dispatched and flew in to a small open area at the edge of the lake, but with no room to land due to crashing waves and high lake levels, the decision was made to use a 20ft hoist to lift Jordan out and fly her to Taupo Hospital.
“IF IT WASN’T FOR THE RESCUE HELICOPTER, MY SITUATION WOULD HAVE BEEN EXTREMELY DIFFICULT.” - Jordan Doctors treating Jordan, detected something more going on with her hip than what was presenting and as a result of her fall, they discovered a rare tumour that had been eating away at her hip for several months. Fortunately, a biopsy determined that it was benign. Fully recovered now, Jordan says, “That fall was a blessing in disguise. This has given me a better appreciation of everything.”
Tasked to Rotorua for a patient in need of urgent transportation. The onboard crew flew the patient to Waikato Hospital for treatment.
TIMBER TRAIL 15MINS 2HRS 14MINS TAUMARUNUI 30MINS 1HR 25MINS
ROTORUA HOSPITAL18MINS 1HR 7MINS
KINLOCH 6MINS 26MINS
TAUPO HOSPITAL
TURANGI 12MINS 37MINS MT NGAURUHOE 18MINS 1HR 10MINS WHAKAPAPA 24MINS 1HR 20MINS
WANT YOUR VERY OWN RESCUE HELICOPTER? You can purchase your very own Greenlea Rescue Helicopter! Perfect for someone who’s been rescued by the Greenlea Rescue Helicopter, has a passion for aviation, or just wants to donate to charity and receive a gift back. These are available to purchase via our website link below. We have a limited number of replica helicopters, so get in quick!
RESCUE.ORG.NZ/DONATE/#SECTION-MERCHANDISE The Greenlea Rescue Helicopter is dedicated to serving the central North Island community 24/7, 365 days of the year. Thank you to Greenlea Premier Meats and their farmers for continuing to support the lifesaving service of the Greenlea Rescue Helicopter. You’re helping us touch the lives of many people.
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