2011 Greenlee Glimpse

GREENLEE Glimpse What Happens In Hamilton how to be a teen vogue intern 2011 Iowa State University Greenlee School of Journalism & Communication Alumni Magazine

remembering jim schwartz Iowa State University 2011窶ポ 1

IOWA STATE UNIVERSITY Greenlee School of Journalism & Communication

The Greenlee Promise We, the faculty and staff of The Greenlee School, will prepare you for a professional life in journalism and communications, in such a manner that...

You will be able to recognize, seize and realize opportunities to grow your career.

You will become part of a life-enriching community of ISU Greenlee students, staff, alumni, friends and practicing professionals.

You will learn how to adapt and thrive as a working professional in the digital networked world.

You will be challenged to shape your Greenlee experience to match your individualized, personal aspirations.

You will be astonished and inspired by the access and openness of your advisors and mentors among the Greenlee faculty, staff, alumni and visiting professionals.

You will become a hands-on practitioner and protector of one of the most vital pillars of service that upholds and empowers a free, civil and just society.

You will learn how to shape and lead the future of that society and evolve, with integrity, the future of journalism and communications.

You will be expected to work exceptionally hard, as both an individual and a member of a team.

You will be called by and held to the highest standards of academic rigor and personal ethics.

You will have the opportunity to build cherished relationships that last a lifetime.

You will experience the life-changing qualities and power of loyalty – loyalty to a high civic calling, to a community of ideals that will elevate your life, expand your worldview and ignite your aspirations.

You will embark on a personal journey at Greenlee unlike any other found in schools of journalism and communications anywhere in the world.

Above all, you will hit the ground running when you complete your graduation requirements and land your first career job.

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State of the School It wouldn’t be the first time the Greenlee School has defied the odds and succeeded in spite of fewer dollars and increased expectations. Read our director’s reasons why. By Michael Bugeja

Year in Review Like all productive years, 2011 was bittersweet for Greenlee. We said hello to bright-faced young journalists, and farewell to one of the School’s true legends. By students of Deb Gibson’s Jl MC 344 (feature writing) class

How I Spent My 2011 Faculty and staff look back on the year that was.

The Care and Keeping of Greenlee Greenlee graduates give stipends for study abroad. By Caitlyn Diimig and Chelsea Evers

Catching Up Read what your former faculty and classmates are up to these days.

Passages Obituaries

features

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30-Day Guarantee What a difference a day – or 30 – makes.

Catch up with the Greenlee School during one month this fall, and remind yourself why your Greenlee degree was so worth the investment. By Sarah Binder, Ivy Christianson, Taysha Murtaugh and Devon O’Brien

In Vogue OMG. It really happened. She’s really really an intern at Teen Vogue. And she really learns so much about Manhattan and magazine journalism. Cast your perceptions aside and follow the adventures of our own Lauren Conrad.

By Hannah Gilman

Moment of Truth When your scandal breaks and the scribes ascent, who you gonna call? Start with these three Greenlee graduates, all of them crackerjack crisis communicators.

By Chelsea Evers

Cover photo by Laurel Scott / Contents photos by Laurel Scott, Dennis Chamberlin Iowa State University 2011 | 3

WRITERS

contributors

Ivy Christianson is a senior double majoring in journalism and Spanish.

She is a Meredith editorial apprentice for Living the Country Life magazine.

Taysha Murtaugh is a junior journalism major, minoring in psychology and political science.

Taysha is a Meredith editorial apprentice for bhg.com.

Chelsea Evers is a senior journalism major and a Meredith editorial apprentice for Décor/ Cottage Style/Tuscan Style/Storage magazines.

Sarah Binder works as a Meredith editorial apprentice for Midwest Living magazine. She is a senior double majoring in journalism and art and design.

Allie Adams, a junior majoring in graphic design, works as a Meredith graphic design apprentice for Kitchen and Bath Ideas magazine.

Danny Maller is a senior in graphic design with a minor in advertising. Danny works as a Meredith apprentice for Lowes.

Julie Cronin is a senior majoring in graphic design with a minor in journalism. Julie works as a graphic design Meredith apprentice for Diabetic Living magazine.

Dennis Chamberlin is an associate professor in the Greenlee School, specializing in visual communication.

Laurel Scott ‘11, is a May 2011 ISU graduate, majoring in journalism and minoring in German.

Following an internship in Utah, Laurel now works as a freelance photographer and photo assistant for the Meredith Corporation.

Deb Gibson ‘81, is a Greenlee School clinician, coordinator of ISU’s Meredith Apprentice Program and editor in chief of the Greenlee Glimpse.

Lindsey Tucker is a junior at Ames High School interning as editorial assistant for Greenlee Glimpse. She writes and reports for the Ames High Web, the school newspaper.

EDITORIAL

DESIGN & PHOTOGRAPHY

Devon O’Brien is a junior majoring in journalism with a minor in culinary science. She is a Meredith editorial apprentice for Kraft Food and Family magazine.

4 | Greenlee Glimpse

Jl MC 344

Students in Deb Gibson’s Jl MC 344 (Feature Writing) course wrote this magazine’s “Year in Review” and “Care and Keeping of Greenlee” sections. Students included (front row, left to right): Ben Theobald, Kaleb Warnock, Caitlyn Diimig, Taysha Murtaugh and Corrin Hatala. Second row: Jake Calhoun, Sara Schlueter, Kayla Schantz, Chelsea Evers, Rebecca Bowen, Joy Wessels, John Lonsdale, Kathryn Bobolinski, David Merrill and Kelsey Schirm.

Not pictured: Jeremiah Davis and Kate Gibson

Jl MC 321 Students in Jill Spiekerman’s Jl MC 321 (PR writing) course wrote the alumni profiles in “Catching Up.” Students included (from left to right): Abigail Barefoot, Molly Cleveland, Erica Engh, Emily Banks, Laura Wentworth, Cindy Frisch, Erin Amend and Matt Bierl. Not pictured: Cicely Gordon

Jl MC 321 Students in Jill Spiekerman’s Jl MC 321 (PR writing) course wrote the alumni profiles in “Catching Up.” Students included (front row, from left): Justyn Sharp, Erin Fosselman, Maren Goeke, Joy Wessels, Kelsey Hartnett; Second row, from left: Katie Henry, Sally Adams, Alison Roth, Alisha Siegel and Nate Ryan. Back row, from left: A.J. Speck and Patrick Tarbox. Not pictured: Lindsay Calvert and Thomas Page.

Photos by Laurel Scott Iowa State University 2011 | 5

state of the school

BAD BUDGET, BEST YEAR:

STABILITY VIA SHARED VALUES STATE OF THE SCHOOL REPORT, 2011

by MICHAEL BUGEJA, DIRECTOR photo by Laurel Scott

I

n 2010 the Greenlee School of Journalism and Communication was preparing for another round of budget cuts. There was talk of reorganization within the College of Liberal Arts and Sciences. The state of Iowa was announcing additional anticipated budget cuts that eventually would pare our budget by 24 percent over the past three years. To make matters worse, nationally we were reading about discontinuation of journalism programs in addition to drops in enrollment in our disciplines and downsizing in our industries.

How, then, was it, that the School enjoyed one of its best years in a decade?

This report addresses that question as we build our own legacy for current and future colleagues. With the passing of such Greenlee icons as Jack Shelley and Jim Schwartz, we’re reminded that great journalism programs have greater visions. What is ours? What aspects of our success are worthy of becoming shared values?

As I reviewed material for the annual State of the School report, it became clear that faculty and staff work collaboratively and collegially in the interests of students, industry and research. Increasingly we are respectful of each other—a hallmark of the new Greenlee legacy. Given the demands of higher education, incivility at the workplace is a self-imposed budget cut, forcing us to expend more mental energy for the same tasks. Those days are well behind us as the current faculty

6 | Greenlee Glimpse

and staff at the School are among the most loyal, committed practitioners and researchers with whom I have had the honor to work.

We see the results in promotion and tenure.

Since 2003, when I became director, we have tenured and/or promoted nine colleagues, including seven continuing professors and two senior lecturers—four of them women. We anticipate that P&T achievement to climb in the months and years ahead. Leadership in our promotion and tenure committee, as well as peer and professorial mentoring, helped foster this success.

We also have put a premium on advising— literally, with a course release. We advise our undergraduate and graduate majors and help supervise required internships and theses so that both surpass professional and scholarly standards. To ensure high and timely graduation rates, I have been teaching two sections of Journalism Orientation, working closely with academic advisers, as our students chart undergraduate plans of study. We do that in one assignment toward the end of the class.

“This is the most important assignment you will ever do,” I tell them, “because if you do it poorly, you can count on working an extra year at Buffalo Wild Wings to pay for your education.” That seems to motivate first-year students to finish within 4-4 ½ years, which approximately 60 percent of our majors in advertising and journalism do, by the way.

We also have come to value efficiency, effectiveness and transparency. For us,

efficiency means avoiding duplication of duties that waste faculty/staff time. We have relatively few standing committees through which most work gets done before being added to the monthly faculty meeting agenda. By the time a measure appears, we know about it because it was discussed in committees and chairs reported minutes and agendas—an open, effective process. We also report the status of our budget regularly in email messages and at faculty meetings, knowing shared governance inspires shared responsibility.

We have been rewarded for these values.

Although our budget was reduced significantly, we were able to support our operations through the entire academic year in 2010, thanks to summer school revenue. Foundation accounts have grown 17 percent in the past year, too. Endowments providing professional development, scholarships and research support now total $4,707,136, up from $3,950,950, thanks to the Iowa State Foundation and benefactors, corporations and alumni. This enabled us to restore $3,000 professional development funds for professors, adding $1,000 for budget-book lecturers seeking teaching resources or retraining.

We are proud of our facilities. Toward that end in 2010, we remodeled and refurbished areas of Hamilton Hall, providing a firstclass work environment for faculty, staff and students. We upgraded offices, laboratories and restrooms. We did that in addition to overhauling our heating and cooling system

and repairing all the damage caused by last year’s devastating floods.

Word has spread about our shared values through our signature events, the Chamberlin Lecture in the fall and First Amendment Day in the spring. In addition, we have secured a new endowment, the William F. and Linda Z. Tubbs gift, to underwrite our successful Futures Forums, bringing top-notch professionals and practitioners to the School to inform our students, faculty and friends.

Our Advisory Council has created a “Why Greenlee?” campaign about the legacy and accomplishments of the Greenlee School and has shown the presentation to Gov. Terry Branstad and Lt. Gov. Kim Reynolds with plans to narrate our success story to regents and internal and external constituents and stakeholders. All who have seen the presentation have expressed appreciation for the work of the faculty and staff.

We are also making career planning and placement a priority. Our placement rates remain high with about 95 percent of our graduates in both undergraduate degree programs securing employment or being accepted to graduate school within six months of graduation—and this, during a recession!

We also offer students opportunities for career preparation through internships, on-campus internship and job interviews, and career preparation seminars. Moreover, while our partner schools across the country last year were debating whether journalism as a

discipline could attract enough prospective students, especially in the wake of corporate downsizing, we emphasized recruitment and were rewarded there, too, for our efforts. We have a prospective student blog and created “Greenlee Ambassadors,” enlisting our best students to speak with prospective students and their parents. We have maintained our enrollment with an incoming fall semester class surpassing 100, the second highest total in the College. We also increased the diversity of our incoming class and enjoyed one of the best enrollment yields in the institution—the number of offers vs. accepts— in journalism and mass communication; advertising also had an impressive yield.

In sum, our past strategy of stability has paid off. In the 2010 State of the School report, we acknowledged: “Change is coming. People do not fear change as much as the instability that often accompanies it. That is why we are emphasizing stability.” Our streamlined curricula, budgetary operations and work ethic provided that stability going into the new academic year. We couldn’t have achieved this without your support. We are grateful. We will continue to be student-oriented. We will be mindful of the high cost of higher education.

We will work to secure timely graduation for our majors and then help them secure jobs or go to graduate school.

Iowa State University 2011 | 7

year in review

JAMES SCHWARTZ (1916-2011) ISU journalism icon remembered for “a statesmen’s presence and command”

by PROFESSOR ERIC ABBOTT, ‘67

W

photo courtesy Greenlee School

hat was it about Jim Schwartz that caused him to have such an extraordinary impact on people? That was the question posed by Jeanne (Henke) Schwartz, ‘79, wife of Jim’s son Jeff at Jim’s memorial service held Sept. 17 at Iowa State.

Was it “the glance,” that arched eyebrow look over his glasses when you had done something wrong or were contemplating it? Was it the inspiration from his impressive accomplishments that included newspaper editor, WOI-TV news director, professor, journalism department head, and president of journalism education’s most prestigious organization—the Association for Education in Journalism and Mass Communication? Could it have been his creative teaching mind that spawned the legendary Scoop Cheltenham, an enthusiastic but somewhat reckless young journalist who provided a never-ending sequence of legal misadventures that required rescue and counsel from Jim’s journalism law class students? Jeanne concluded it was because he was “an extraordinarily supportive individual with high expectations who was going to be for you no matter what you did.”

Jim died July 12 at age 95, about two weeks after the death of his brother, Bob Schwartz. The two brothers worked together many years in what was then the Press Building (now Hamilton Hall), with Jim as department head and chair of the Iowa State University Press board, and Bob as manager of the Press. Their collaboration at the Press not only resulted in a healthy publishing operation providing needed textbooks about journalism and agriculture, but also generated sufficient revenues to support student publications and add a major addition onto the building. When the journalism program boomed under Jim’s leadership (tripling in enrollment in less than 10 years), Jim engineered the building of a new Press warehouse and editorial offices southwest of campus, leaving the entire building for the expanding journalism program.

ISU IN 2011

by KALEB WARNOCK

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A Nobel Prize!

Daniel Shechtman, ISU professor of materials science and engineering, was named the winner of the 2011 Nobel Prize for chemistry Oct. 5, for his discovery of a unique form of quasi-crystals.

He persevered in his research for nearly 30 years before his work gained recognition by the scientific community.

“ ...AN IMPOSING ETHICAL RESOLVE TO CHAMPION THE TRUTH, FREEDOM OF SPEECH, AND OF THE PRESS.”

At the memorial service and in written tributes, former students, faculty and staff commented on his leadership skills as department head, a position he occupied from 1965 to 1977. John Arends, ‘77, the 2011 winner of the Schwartz Award—the School’s highest award given for professional achievement—compared Jim to Jason Robards, playing Ben Bradlee in “All the President’s Men.” He was “the iconic leader, silver-haired and tough-skinned, a statesman’s presence and command, iron skillets for vertebrae… and resolve. An imposing ethical resolve to champion the truth, freedom of speech, and of the press.”

Retired professor Bill Kunerth said, “Jim dealt sensitively and fairly with the usual mix of personalities, talents and egos that one finds in academia. He rewarded quality performance and was a master at communicating to his faculty their shortcomings, while suggesting how they might improve.” Garrett O’Keefe, MS ’67, a graduate student under Jim’s leadership, was invited to attend department meetings, and noted: “I could not help but be struck by the way Jim conducted those meetings. He was completely respectful to all points of view, even though quite often making it clear that he had a point of view of his own, and it was up to somebody else to give him

a darn good reason why that view should be changed. But he was always carefully listening and exploring and explaining issues.” O’Keefe went on to chair departments at both the University of Wisconsin and Colorado State University.

The tributes to Jim praised him for both his support of teaching and research. Allison Engel, ’73, praised the department’s focus firmly on teaching by a hands-on department chair with an open-door policy. Bill Monroe, ’69, emphasized the importance of the required internship—400 hours of work in the field— and he correctly noted that the internship was inaugurated under Jim’s leadership. Jim was also a supporter of research, and served on Garrett O’Keefe’s graduate committee.

O’Keefe summarized Jim’s views on research: “You know that doing research is really exciting, and it’s really important, as long as you’re doing research on something that somebody else is eventually able to use.”

Jim oversaw a major change in the department toward general journalism and away from specialized journalism areas such as agricultural journalism, science journalism and home economics journalism. This change was largely student-driven. In an annual newsletter, Jim said that while he would continue to be a strong supporter of the specialized journalism

areas (he added engineering journalism), there needed to be recognition that many new students wanted general journalism.

Jim was the last “head” of the department (heads are appointed by the dean with no term limits, while “chairs” have fixed contracts that can be renewed), and the last administrator to have only a nine-month appointment. This freed Jim to retreat to his beloved cabin and fishing on Ten Mile Lake in Minnesota during the summers. After his retirement, Jim had a second career as an environmental monitor and protector of Ten Mile Lake.

In honor of his extraordinary contributions, the faculty created the “Schwartz Award” in 1977. Tributes to Jim, including comments made at the memorial service, can be found at the Greenlee School website, www.jlmc.iastate. edu. Look in the “Alumni and Friends” section.

Jim was buried at the Iowa State University cemetery, right next to emeritus professor Richard Disney. His wife Toni, whose legendary piano playing skills and cooking enlivened journalism parties, and who played a vital support role in Jim’s successes, continues to live at 7500 York Avenue S., Edina, MN, 55435.

Leath named 15th ISU President On Sept. 27, Steven Leath was introduced as the Iowa Board of Regents’ selection for president of Iowa State University. Leath, who will assume the presidency in mid-January, most recently

served as vice president for research and sponsored programs for the University of North Carolina system.

He replaces Gregory Geoffroy, who announced his retirement in March after 10 years as ISU president.

photos courtesy ISU News Service Iowa State University 2011 | 9

year in review April 18, 1916 Born in Fenton, Iowa 1933-36 Editor and manager, Fenton Reporter 1938-39 Editor and manager, Denison Review 1941-42 Editor-in-chief, Iowa State Student (now Iowa State Daily) 1942 B.S. in agricultural journalism, ISU

JIM SCHWARTZ (1916-2011)

1941-42 News editor, Harlan Tribune 1945 Hired as an assistant professor to work as a newsman and later news editor of WOI-TV 1947 First academic ever to receive the Iowa Newspaper Association’s master Editor-Publisher Award 1952 Became a full-time teacher 1959 Elected president of the Northwest RadioTelevision News Association 1960 M.S. in History, ISU 1965-1977 Served as department head from (and also chair of the Iowa State University Press Board) 1968-69 Elected president of the Association for Education in Journalism and Mass Communication 1971 Co-Chair of the Joint Committee on Journalism Education, sponsored by the American Newspaper Publishers Association 1976 Elected president, American Association of Schools and Departments of Journalism 1977 Schwartz Award created by faculty in honor of Jim’s achievements 1979 Retired as emeritus professor to Ten Mile Lake and Minnesota July 12, 2011 Died in Edina, Minn.

Top 25 percent Iowa State maintains its rating as one of the top 25 percent of public universities in the United States. ISU is rated 44th among 172 best national public universities and 97th overall in the best national universities category in U.S. News & World Report’s 2012 “America’s Best Colleges” annual rankings. In other ranking

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news, Iowa State’s MBA program was ranked third in the nation out of 141 programs researched by US News and World Report.

The program produces a 96.3 percent job placement rate, compared to the average of 73 percent from other programs.

HALSTED HITS A HOME RUN

by KELSEY SCHIRM Greenlee freshman pens a tribute to his beloved Minnesota Twins

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orn the same year the Minnesota Twins celebrated their last World Series victory, Mason City native Alex Halsted spent his adolescent years faithfully following the Twins. Halsted is an avid sports fan all around, but baseball has always been his favorite. During the summers when school work was nonexistent, he often found himself in need of something to do. He filled that time watching baseball games and keeping up with latest Twins news. As a freshman in high school he started writing a blog about the Twins, ultimately launching his career in journalism.

Just a year later, at 16, Halsted wrote an article published in Minnesota Game Day, a publication sold outside the Twins’ stadium. From there he was published several times in Twins Magazine, Scorecard and The Maple Street Press Twins Annual, all before he obtained his high school diploma. “When I started the blog I didn’t necessarily know what I wanted to do with my life, but as I started having more experiences I decided that I wanted to have a career in journalism,” Halsted says.

In summer 2010, a month before he enrolled at Iowa State University, he received a call from Triumph Books in Chicago asking if he would

write “100 Things Every Twins Fan Should Know and Do Before They Die.” Although he was wary of tackling the book as he was writing a new chapter in his own life, Halsted knew he could never turn down the offer.

With only 30 days left before classes started, he spent the rest of his summer writing. When he arrived at Iowa State he had 70 percent of the book written. The first two months of college consisted of a careful balance of school work and writing in order to finish the final pages. Through his own research and the conversations with Twins President Dave St. Peter and agents for Twins players such as Joe Mauer and Kirby Puckett, Halsted was able to transcribe his passion and knowledge into a final product. This March the book was published.

“Actually being able to hold it was probably the greatest moment of writing the book,” Halsted says.

The book has become a big hit with Twins fans and even caught the eye of the Twins president. “Alex is a talented individual with a tremendous passion for the Twins, and we are very blessed to have great fans like him,” says St. Peter. photo courtesy ISU Office of Marketing and Promotions

Enrollment continues to rise Iowa State hit record enrollment at a total of 29,887 students for the 2011-2012 academic year. Enrollment grew 4.2 percent from the previous academic year and is currently in a five-year period of increase.

photo courtesy Kaleb Warnock Iowa State University 2011 | 11

year in review

PERSPECTIVE

by CORRIN HATALA

For Dennis Chamberlin, Spring ‘11 brought both disaster and distinction

“Associate professor means that you have a regional reputation,” says Dennis Chamberlin, who was promoted in April to associate professor and granted tenure. But Chamberlin’s boundaries aren’t regionally limited. In fact, his work relies on an international scope.

Earlier this spring, Chamberlin boarded a plane bound for Tokyo, Japan. Instead, the plane was forced to land at an American Air Force base in western Japan. Refueled, the flight took off for Tokyo, where Chamberlin and the 400 other passengers deplaned after 31 hours of waiting on the tarmac to witness the aftermath of the March 11 earthquake. “When [we got off the plane], everybody exchanged e-mail addresses to keep in contact with each

photo courtesy Dennis Chamberlin

other. It was like there was an instant bond between people,” he says. After deplaning, Chamberlin and the other passengers entered chaos. Transportation to or from anywhere was difficult to come by, and the city basically had been shut down by the storm. But the scope of the disaster still evaded the passengers, who were told fatality estimates were around 100. It wasn’t until more than 24 hours later that they learned of the quake’s ramifications.

Following the quake, KWQC-TV in the Quad Cities, seeking live reports, contacted Chamberlin. “I said, ‘Sure, I’d be happy to talk with you.’ They said, ‘We’ll be coming back live in 7 minutes.’ I didn’t know it was going to be live,” Chamberlin says with a laugh. His

State (of rebuilding) Gym The two-year State Gym renovation should be completed in late 2011 and open for business on Jan. 9. As part of a $52.8 million recreational expansion project, the 94,000-square-foot addition was delayed in its completion due to a scarcity of resources required to finish the building.

photo courtesy ISU News Service 12 | Greenlee Glimpse

photo courtesy ISU Foundation

CHAMBERLIN HOPES TO BRING THE HARDSHIPS OF RURAL FARMERS TO LIGHT AND MAKE THEIR STORIES ACCESSIBLE FROM ANY HOT SPOT IN THE WORLD. media opportunities didn’t end there, though, as he had a photo spread published in The Des Moines Register and interviews with both The Des Moines Register and KCCI-TV in Des Moines.

Chamberlin’s ventures continue to expand boundaries. He and Distinguished Professor of English Mary Swander were awarded a $15,000 grant this year, with an option to receive an additional $20,000, to create a Center for Agricultural Documentary Studies, something Chamberlin hopes “takes off. “It’ll be reader’s theater where it can travel around to different, small communities. The props are going to be portraits of the people,” he says.

The documentary-theater project focuses on

Campaign Iowa State Campaign Iowa State announced $867 million in grants and commitments from its historic campaign. The campaign, begun in 2003, is the largest fundraising project in the history of the university, raising 30 percent more than the last two campaigns combined, and surpassing the original goal by $76 million.

immigrant farmers in Iowa by chronicling their individual stories. “We did a Dutch family who bought a huge dairy farm in Brooklyn, Iowa,” Chamberlin says. “They had a gorgeous farm in an idyllic town, and now they’re living out in the middle of nowhere. But she says she’s happy.” But the project won’t be limited to local viewers. “We’re proposing to put it all online,” he says. By doing so, Chamberlin hopes to bring the hardships of rural farmers to light and make their stories accessible from any hot spot in the world.

Immigrant farmers are only the beginning.

The multimedia packages also will focus on international farmers, such as those living in Poland and Italy, where, for example, a piece

outlines the life of a truffle hunter. By using local colleagues as reporters, Chamberlin says it’s possible to get a better story by eliminating the language barrier and establishing basic trust not as readily available to foreigners.

Chamberlin has high hopes for the project still in its early stages. “I’d like to do some in Africa…some in China,” he says.

Iowa native to lead extension efforts Cathann Kress, senior policy analyst and program lead for Military Community and Family Policy at the U.S. Department of Defense, Washington, D.C., became Iowa State’s vice president for extension and outreach on July 1. Kress, from Sharon Center, replaced Jack Payne, now at the University of Florida.

photo courtesy ISU News Service Iowa State University 2011 | 13

year in review

AND THE AWARD GOES TO...

by JOHN LONSDALE photos by LAUREL SCOTT Think of it as the ultimate in teacher evaluations. Once again, the world beyond Greenlee recognized the outstanding work of the School’s faculty. Here’s who got the thumbs up in 2011.

Barbara Mack

A few doughnuts short of a dozen…

The Big 12 athletic conference remains in limbo as re-alignment looms. After the secession of Colorado and Nebraska, the 12 was reduced to 10.

Mack said. “I have the privilege of getting to know students as freshmen, and watching them change from fresh-faced teenagers into highly competent young professionals who are ready to go out and change the world – there’s nothing better.”

Mack was the first person Michael Bugeja, director of the Greenlee School, met for his interview in 2003.

“We went out for coffee,” said Bugeja.

“Then we went to see her horse. Only then did we drive to campus. I was hooked. This was the place I wanted to be, and Barbara was the inspiration.”

Bugeja praised Mack’s no-nonsense teaching, but says there’s another side to her. “Beneath her tough-minded exterior is one of the most

sensitive and compassionate people I have ever met,” he said. “This combination is rare. It inspires. This is why students love her.”

Moments after her media law class ended on a Friday in September, Mack was missing for this interview. She was sitting with a student who was ill and worrying about the law exam she missed. Mack poured the student a glass of water and stayed with her until the student’s breathing normalized.

Mack, whose final semester of teaching will be in Fall 2012, hopes her Greenlee legacy is that people remember her as a good teacher. “ She helped me learn’ would be fine,” Mack said. “That’d be a nice epitaph.” ’

Most people wouldn’t think of Barbara Mack as a shy person. She can get up in front of a courtroom and talk about the First Amendment and teach a lecture hall the size of a small country, but she’s nervous to be the center of attention – even if it’s for a good reason.

This year, Mack, associate professor in the Greenlee School, is receiving the ISU Alumni Association Outstanding Service to Alumni Award.

“Being honored for service to alumni is one of the proudest achievements of my life,” said Mack.

But it’s not all service to alumni for the lawyer, educator and ISU alumna.

“One of the most gratifying and inspiring parts of my life is working with students,”

. …yet Cy prevails…

Cy was once again elected to compete in the Capital One Mascot Bowl for 2012. He was the winner of the bowl in 2008, and is back to reclaim the title of National Mascot of the Year.

photo courtesy ISU Athletics 14 | Greenlee Glimpse

Andy Messersmith When there’s a problem with technology in the Greenlee School, you call Andy Messersmith.

Messersmith, Greenlee integrated media technology specialist, received the ISU Professional and Scientific Outstanding New Professional Award this year.

An ISU graduate, he made the transition from student to staff in Fall 2008, when he started transforming the J-school’s technological systems.

“When I was a student four years ago, we had four cameras and a handful of computers with video editing capabilities,” said Messersmith. “We now have seven labs that have multimedia capabilities, including video editing. We have seven times as many cameras as well as audio equipment and accessories.”

Kathy Box, administrative specialist for the Greenlee School, has watched Messersmith grow from a student with big ideas to a full-

time planner, changing the way faculty, staff and students work and communicate.

This year, IT Services improved its layout in Room 16 – a design Messersmith planned with top efficiency in mind.

“We are taking steps in several areas to keep making improvements,” Messersmith said. “We just got a new video server in Studio B to take the place of tape decks.”

Box praised Messersmith’s expertise and dedication to helping those around him.

For Box, Messersmith is invaluable. She says he’s sometimes so good behind the scenes at making things happen that no one knows he was there, but it could not have happened without him.

“Students ask Andy for help with a design project or tech equipment and Andy teaches the student that their own abilities can be taken to a new higher level,” Box said.

Joel Geske The hallway leading up to the office of Joel Geske, associate professor in the Greenlee School, is humdrum and cold. Until you walk through that office door and are hit by both his colorful paintings and his smiling face.

Geske’s Iowa State experience is an epitome of diversity; he is among those responsible for creating one of the first diversity plans in Greenlee’s history, works with gender studies and Lesbian Gay Bisexual Transgender services, has served on the Faculty Senate and Advisory Council on Diversity at Iowa State and chairs the diversity committee and curriculum committee member for the College of Liberal Arts and Sciences.

This year, Geske received the Liberal Arts and Sciences Diversity Award – the first of its kind in the college.

“It’s basically just to recognize people that are working for more diversity both within the college and in the university, and kind of exemplify what the college is trying to accomplish in the areas of diversity,” says Geske.

“I teach a lot of courses in creativity, and the more perspectives that you can bring to a problem, the more likely you are to come up with creative solutions,” Geske says. “If everybody thinks exactly the same and has exactly the same background and exactly the same experiences, you’re going to get one or two answers. And if you can bring more perspectives to it – more cultural background, more ways of thinking, a wider diversity – then you’re going to get more options and more ways to answer a question.”

…and we beat Iowa...

…and Oklahoma State!

Iowa State overcame the University of Iowa in a historic three-overtime football game for the Cy-Hawk trophy Sept. 10. After a grueling match resulting in a score of 44 to 41, the Cyclones reclaimed the Cy-Hawk title for the first time since 2007.

And on Nov.18, in front of a national TV audience, Iowa State beat No.2 Oklahoma State in a double overtime, 37-31.

photo courtesy ISU Athletics Iowa State University 2011 | 15

year in review Sela Sar Sela Sar, assistant professor in the Greenlee School, received the prestigious award of top reviewer by the Journal of Advertising this year. Each year, editors at the Journal grant this recognition to one or two professors during the American Academy of Advertising’s national conference.

Sar, a Greenlee faculty member since fall 2006, says his time-consuming reviews of papers submitted by professors and professionals for publication is completely voluntary, so it’s humbling and gratifying for him to be recognized for excellence in this enterprise.

“Being recognized in this way reinforces my commitment to being thorough in all professional endeavors,” said Sar. Jay Newell, associate professor at the Greenlee School, says Sar is incredibly generous with his time and knowledge, and that the Journal award is proof that Sar is well on his way to being a leading expert in the world of advertising.

Joel Geske, associate professor in the Greenlee School, has worked with Sar since 2006. “It’s a difficult journal to get into because it is highly respected,” said Geske. “The fact that he is listed as the top reviewer of what’s considered the top research journal in the country really shows the respect that people have for him and his opinions.

“It just shows the high quality and level of work that he puts into something when he chooses to do it.”

Daniela Dimitrova To say that Associate Professor Daniela Dimitrova’s academic sabbatical last year was a success might be an understatement.

Dimitrova visited Sweden during Fall 2010 and followed how the media and social media affected the outcomes of its national election and the attitudes of its citizens.

After the election ended, she wrote an article titled “The Effects of Digital Media on Political Knowledge and Participation in Election Campaigns: Evidence From Panel Data” and submitted it to Communication Research, one of the top 10 publications of research on communication and its related fields.

After submission, Dimitrova revised her article twice over the course of 11 months before the publication decided to print the article by the end of 2011.

“Having the article published was huge for me,” Dimitrova, now back at Iowa State, said. “[The journal has] very low acceptance rates and a very rigorous process in order to have anything published, so it was extremely exciting to see it be approved.”

She spent the Spring 2011 semester in Bulgaria, where she was researching how the media has covered elections since the Cold War. She spent many days at the library going through several newspapers, page by page.

“It was a very tedious project. I went through and took digital pictures of each article and I am now working on going through and analyzing them,” she said.

— By Emily Banks

Biorenewables deux Iowa State began phase two of the $107 million Biorenewables Complex project with a Sept.

30 groundbreaking. The project includes three buildings, and is located between Howe Hall and the College of Design building on the west side of campus.

photo courtesy ISU News Service 16 | Greenlee Glimpse

“I THINK OF MYSELF AS AN AVERAGE TEACHER THAT GETS ABOVE-AVERAGE ADVICE” Jay Newell Jay Newell, associate professor in the Greenlee School, received the ISU Jerry Shakeshaft Master Teacher in Humanities and Social Sciences and the Excellence in Undergraduate Introductory Teaching awards this year, but he doesn’t seem to understand what all the hype is about.

“I think of myself as an average teacher that gets above average advice,” said Newell.

Clearly, his peers think otherwise. In November, the Greenlee School was notified that Newell is one of five national finalists for the Scripps Howard Foundation Journalism and Mass Communication Teacher of the Year award. The recipient, who will receive a $10,000 cash prize, will be announced in August during the keynote session of the Association for Education in Journalism and Mass Communication annual conference in Chicago.

So what’s Newell’s secret? He asks his own students what can be improved upon in the classes he’s teaching. He organized a student advisory council dedicated to improving his course content. It meets earlier in the semester to fix potential problems long before end-ofsemester evaluations.

Newell joined the Greenlee School faculty in fall 2003 where he has taught courses in advertising, using his real-world experience to prepare students for life after graduation.

Although he’s proud to receive the award – which recognizes the good things happening inside the classroom – Newell says he could not have accomplished the success he’s had without the help of those around him at the Greenlee School.

“It’s a group effort,” he said. “It’s honestly no different than making a movie … some people just have their name on the course and some don’t.”

What a beautiful backdrop Cyclone political junkies got their ISU fix Aug. 13 as Republican presidential candidates swarmed the campus for the Iowa Straw Poll. News shows such as “Face the Nation” and “Meet the Press” broadcast live from university grounds the day after the event.

photo courtesy Iowa State Daily Iowa State University 2011 | 17

year in review

STUDENT DANCES AWAY WITH $10,000

by SARA SCHLUETER Tyler Stafford ‘11, put his video skills to work when he made a two-minute pitch to the Ford Focus Global Test Drive video competition late last year. His purpose: To convince Ford why a $10,000 reward should go toward an educational fund established by the Iowa State University Dance Marathon.

Stafford, an advertising and speech communications major when he applied, won the competition, launched on Facebook, in fall 2010. Contestants had two minutes to show how $10,000 could benefit education, with the money going to the winner’s charity of choice.

Thanks to his experience with ISU Dance Marathon, Stafford told why the $10,000 was beneficial to establishing an educational fund for kids at the University of Iowa Children’s Hospital, the Dance Marathon charity.

“I chose to create an educational fund because Ford’s goal was to have the winner ‘Do something more’ with [his] organization,” Stafford said. “Many of these children are in the hospital for weeks or even months.

Due to these extended stays, many of them fall behind in school and their families end up in massive debt, preventing their children from going to college.”

In addition to the $10,000 donated to an educational fund for Dance Marathon, Stafford won a trip to Madrid, Spain, as well as the ability to test-drive a Ford Focus for three months.

“The most rewarding part of this experience is yet to come,” Stafford said. “I look forward to seeing how this donation shapes the ISU Dance Marathon for future generations.”

“I chose to create an educational fund because Ford’s goal was to have the winner ‘Do something more’ with [his] organization.”

-Tyler Stafford

photo courtesy Tyler Stafford 18 | Greenlee Glimpse

SERVICE STATION

by JEREMIAH DAVIS photos by LAUREL SCOTT For most Greenlee School faculty, their academic and research passions spin off beyond Hamilton brick and professional journals into outreach efforts that benefit myriad populations. In 2011, several such projects took root. Here are a few of those stories.

M

ichael Dahlstrom and Joel Geske are designing practices that offer conservation education for women farmers. Their work is part of an $81,000 grant received from the Women Farmers Alliance Network — via the U.S. Department of Agriculture — to research soil conservation techniques for Iowa farmers. Of that grant, the professors were allocated about $25,000.

“Recently some statistics came up that more than half of all of Iowa’s farmland is owned by women,” Geske said. “Most of these women tend to be elderly. The common scenario is the husband dies, leaves everything to the wife.

We’ve found that women have a huge controlling interest in the state of Iowa.”

According to the researchers, most of the literature aimed at informing farmers on how to keep their soil healthy is aimed at men.

“The goal of this project is two-fold,” Dahlstrom said. “The first one is to research these women...talk to them, [conduct] qualitative research into how they see the land. What are the words they use? How do they relate to farming?

We are [in] the second stage, which is, now that we know how they feel, let’s take this information [and] reframe it in a way that matches their perceptions and see if we can have an effect.”

The professors stress the research does not intend to make women farmers look as though they need extra help or aren’t as proficient at farming and its techniques, but rather aims literature and ideas at a group new to the topic.

Blevins “To me, it’s a diversity issue,” Geske said.

“The perception is that Iowa farmers are generally older white males, when in reality the decision makers are older females instead. We need to figure out how to reach that audience.”

Dahlstrom took that notion even further, emphatically saying the research is not intended to demean, but to uplift.

“It’s not that they are not smart enough; it’s that there is very little that is written to take into account their lives and what matters to them,” Dahlstrom said. He added that if women have this information, they will probably want to try conservation practices.

Windward Professor Lulu Rodriguez is helping to pioneer a new Ph.D. program at Iowa State in wind energy science, engineering and policy. The program is aimed at researching renewable energy options, with wind energy being the primary focus.

Rodriguez joked that people may look at that title and wonder why in the world a journalism professor would be attached, but she explained that the reason is simple: communication.

“The [engineering people] are saying it’s not enough to be a good engineer, you should be able to communicate,” Rodriguez said.

The communication comes into play, she said, when the engineers need to defend the work and research they’re doing. That work,

Dahlstrom and Geske Rodriguez said, is not always popular, and will only be to a future engineer’s benefit.

Rodriguez said researchers anticipate some public backlash against wind energy, and that scientists want to learn of peoples’ concerns to better help shape the informational campaigns.

The program, funded by a $3.15 million grant from the National Science Foundation, is expected to be in place and available for students by August.

Life after the locker room When associate professor Jeffrey Blevins took the position as Greenlee’s director of undergraduate education, one of his first goals was to increase the number of students who chose to major in journalism or advertising when they arrived at Iowa State.

Blevins, an avid sports fan, saw sports media as a popular field and came to a logical conclusion: recruit athletes.

“I’m called [by the athletic department] if a recruit expresses interest in journalism, advertising, broadcast, public relations,” Blevins said. “They’ll bring me over to talk about our program. It’s real easy to do. We have great examples of student work.”

Blevins said the goal is to provide the recruits with an option apart from athletics post-college.

A lot of athletes, Blevins said, don’t think far enough ahead, and this is a natural progression for many of them to take.

Rodriguez The professor has confidence the recruiting co-op between Greenlee and the ISU Athletics Department will benefit both parties, and will continue to bring in students interested in sports media.

“I think it’s going to depend on the goodwill and interest on both sides,” Blevins said. “It certainly can’t be just one person.”

“Most of the literature aimed at informing farmers on how to keep their soil healthy is aimed at men.”

Iowa State University 2011 | 19

year in review

TIARKS JOINS GREENLEE STAFF

photo by Laurel Scott

by JAKE CALHOUN

Tiarks

BULLA, RAMGOPAL RELOCATE TO ABU DHABI

Amber Tiarks joined the Greenlee School of Journalism and Communication’s staff as an academic adviser for incoming freshmen and pre-majors in August.

Tiarks, a 1998 Greenlee graduate, said her new role as an academic adviser for the Greenlee School presents new aspirations for her in her professional career.

“I feel that being a part of turning out good journalists is exciting,” Tiarks said. “I’m happy to be a part of their undergraduate education and I feel like I want people to have as good or better experience at Greenlee than I did. I’m excited to work with that in making that happen.”

Upon graduating from Greenlee, Tiarks worked for Boddy Media Group in Des Moines, for whom she completed her internship as an undergraduate.

After her time at Boddy and working in public relations for county government, Tiarks found a post on the job board on the university website for the position of academic adviser. She quickly applied and was hired, saying she knew the job was for her.

“I hope that I’m the kind of person that students feel comfortable with and feel that I want to get to know them personally as well as help them with their academic decisions,” Tiarks said. “I hope that I’m a person that’s easy to talk to, especially for perspective for first-year students.”

by JAKE CALHOUN

20 | Greenlee Glimpse

photos by Patty Trom-Bird

Associate professor David Bulla and academic adviser Kalpana Ramgopal resigned positions on the Greenlee School faculty and staff and relocated to Abu Dhabi in the United Arab Emirates in August.

“We decided to make a major change in our lives because my wife grew up in Dubai and India, and we wanted to be closer to her family,” Bulla said. “Both of her grandmothers died earlier this year, and her grandfather is bed-ridden. She is very close to her grandfather, and we wanted to be closer to him.”

Bulla, who began his tenure at the Greenlee School in 2004, is now an associate professor of the communication and media sciences program at Zayed University, teaching reporting and society and media.

Ramgopal will begin teaching design in the spring.

“We miss our colleagues and students at Iowa State,” Bulla said.

“It was a wonderful seven years in our lives. We will always be Cyclones.”

Bulla, one of the driving forces behind Iowa State’s First Amendment Day, is still involved with SPJ at Zayed University, which houses one of the few chapters outside the United States.

Bulla said the chapter is currently planning a World Press Freedom Day in May.

Bulla

Ramgopal

Shown in Orlando, Fla., with their Pacemaker Awards are Iowa State Daily staff members (left to right) Katherine Klingseis, Julia Ferrell, Daily adviser Mark Witherspoon, Brian Smith, Jake Lovett, Jessie Opoien, Jeremiah Davis, Kaleb Warnock, Kelsey Kremer and Charlie Weaver. photo courtesy Jessie Opoien

STUDENT I MEDIA SWEEP NATIONAL AWARDS IN 2011

by TAYSHA MURTAUGH

Clear out the trophy cases — Greenlee student journalists haul home major hardware

n the land of the Magic Kingdom, Greenlee School students captured the top crowns in student newspapers and magazine journalism in October.

While attending the Associated Collegiate Press conference in Orlando, Fla., ISU students learned that both the Iowa State Daily and Ethos magazine received the ACP’s Pacemaker awards. Considered among the most prestigious recognitions in college publications, the Pacemakers pay tribute to the excellence of the whole publication – reporting, writing, design, photography, art and graphics. This was the first Pacemaker award for both the Daily (which received the awards for both its print and online editions) and Ethos.

But the publications weren’t the only Greenlee student media to capture top national recognitions in the fall. Shortly before Thanksgiving, Director Michael Bugeja received word that ISUtv earned the “Best Media Website” honor in the 2011 National Student Production Awards. A total of 580 entries were judged across categories in the competition, with finalists representing 47 schools. ISUtv is a student-run cable station with programming on Mediacom channel 18 on campus and in Ames and surrounding areas.

ISUtv executive board includes faculty adviser Jeff Ames, lecturer in the Greenlee School, with journalism and mass communication majors and pre-majors serving as directors and managers in the various station functions.

(To view the winning website, go to www.isutv. stuorg.iastate.edu ).

The riches continued in November when associate professor Dennis Chamberlin was alerted that the website from The Urbino Project, the study abroad course he directed last summer, earned a 2011 EPPY™ Award

from Editor & Publisher magazine (http://editorandpublisher.com/EPPY™ Awards/). The site won in the “best college/ university journalistic or documentary report” category, and is a collaboration with James Madison University. (To see the entry, go to http://2011.inurbino.net/.)

The Greenlee accolades commenced in April at the Society of Professional Journalists regional competition in Kansas City. There, the Iowa State Daily received the Mark of Excellence Award in the overall competition among 4-year colleges for the fifth consecutive year. It was also named the best daily college newspaper in Region VII, which includes Iowa, Kansas, Missouri and Nebraska. Trend, the campus fashion magazine, placed third in best all-around magazine for its fall 2010 issue. Collectively, Iowa State placed second to University of Missouri for the highest number of awards in the region, 22-10. Individual Greenlee journalists who received SPJ regional awards include: • Tyler Kingkade, first in online reporting for his work with the Huffington Post • Jessie Opoien, first in general news photography and second place in breaking news • Dylan Boyle, first in breaking news photography • Kelsey Kramer, first in sports photography and second place in feature and general news photography • Rashah McChesney, Kim Norvell and Sarah Haas, second in breaking news All first-place finishers at the regional level advanced to the national competition, where both Kremer and Kingkade were named national finalists for their work.

Iowa State University 2011 | 21

year in review

ON COURSE

v

The Greenlee School is always growing, offering its students diverse courses to prepare them for the competitive world outside of Iowa State University. Here’s a look at three innovative classes initiated in 2011.

by KAYLA SCHANTZ photos by DENNIS CHAMBERLIN

I

n the small Renaissance town of Urbino in northern Italy, dotted with cobblestone streets embodying centuries of history and art, Iowa State students study the modern techniques of multimedia.

The summer program, “Urbino Project,” provides intensive training on video, writing and photography from a team of experienced staff members who come from various universities and news organizations, including award-winning television journalists, magazine editors and two Pulitzer Prize winners. For one month, students live in university dorms, take Italian language courses and pass evenings at the local café.

But their immersion in the culture goes deeper than a typical study-abroad experience.

Not just simple tourists, they’re reporters – researching the area, interviewing locals, observing daily activities and learning about deep-rooted customs to establish story ideas.

“It was all about being able to communicate with the people there and finding a way to get your questions answered,” said Addie Olson, junior in journalism and political science. “I definitely learned a lot while I was there.”

Students can choose between two 3-credit sections: multimedia reporting, which covers photography, international reporting and video; and magazine reporting, which includes reporting and writing aspects. With the help of interpreters, students have to write their own story, create a photo project and work in pairs to shoot and edit a video story. The content is published on a website and in a travel magazine about Urbino.

Olson was one of five Iowa State participants in the 2011 program, along with 36 other students from colleges all over the U.S. as 22 | Greenlee Glimpse

well as students from such countries as Japan, Thailand and Trinidad. Dennis Chamberlin, associate professor and Urbino Project program director, explained that with a student-toprofessor ratio of 4 to 1, students receive a lot of instruction outside the classroom and rigorous hands-on training.

“In every discipline there are at least two voices,” Chamberlin said. “The students don’t just get one opinion. So it’s this really good cross-pollination for all the students and faculty.”

The 2012 program will be held June 1-30, and Chamberlin already is looking forward to another “Urbino” experience. “I think what they learn in Italy in one month is what would take them a couple of semesters to do here [at Iowa State],” he said. “It’s a really comprehensive program where you can have a hell of a lot of fun, too.”

Fashion + Journalism = One Creative Class With the influx of fashion and beauty publications in today’s world that include prominent magazines like ELLE, Glamour and Vogue, the Greenlee School decided to tailor a class for student journalists in the field.

“We have such a tremendous interest in that area of journalism, but we didn’t have any instruction or coursework that actually taught how to write for those magazines,” said Debra Gibson, clinician and Meredith Professional in Residence. “So I thought, let’s take the next step and craft a course that will address their needs.”

When the Fashion and Beauty Writing class was established for spring 2011, the interest

was so great it was expanded into two sections.

Gibson, who taught the class, offered a variety of projects and assignments to train students how to write about apparel, accessories and beauty products for magazines.

Students wrote features and press releases, talked with journalists in the industry, read and wrote fashion and beauty blogs and covered the Iowa State Fashion Show. Ivy Christianson, senior in journalism and mass communication and Spanish, said her favorite assignment was to test and describe beauty products for a magazine review.

“There are certain ways to write about clothes and beauty,” she explained. “It has to be more stylistic and visual to get readers interested.” Christianson says she has utilized what she learned in class, especially in her internship with ELLE.com and as co-editor in chief for Trend magazine on campus.

Gibson is hopeful the course will return to the Greenlee School. “For journalism students who have that appreciation or that interest in fashion and beauty, it was exciting for them to get to practice that on a regular basis.”

Practicing Communication, Case By Case Students are experiencing real-world professional situations in the fall 2011 Corporate Communications Cases course, which strives to teach students how to think critically and analyze issues in the corporate workplace.

The class is taught by associate professor Joel Geske, who describes it as an opportunity for students to practice various management decisions before they’re faced with them in the

SC

ISU

SCIENCE SPEAKSC

by KATHRYN BOBOLINSKI

workplace. Students are presented open-ended factual cases in advertising and public relations such as obtaining new clients, building creative strategies and management and budgeting issues – offering “a wide range of problems that students are likely to run up against once they get out into the corporate world,” Geske said.

A sample case in the class involved a corporate agency whose main client was a less-than-profitable airline. Students had to find ways to restructure the agency to serve that client while also yielding profit. In another example, students were given the task of targeting one product at a diverse group of consumers. In each case, students are required to identify and analyze the problem, create various strategies and decide on the best solution. Their work is then illustrated in a paper and formal presentation.

“In a way this is a capstone class, which is kind of a transition between being in school and the corporate world,” Geske said. “What they’re doing here is…bringing together and applying everything that they’ve learned.”

In the final assignment, students will be required to create their own corporate situation case based on current events. Geske expects the students to continue learning from each case and be “polished” by the end of the course.

“This is just an interesting, different format that we don’t have in any other structured class,” Geske explained. “The feedback that I’ve gotten so far has been very positive.”

ISU

Ethical issues concerning the use and presentation of science to the public were discussed during the first annual Science Communication Symposium at Iowa State University. Titled “The Ethical Challenges of Communicating Science within Political Controversies,” this May symposium brought together an interdisciplinary panel of speakers including Matthew Nisbet from American University, Dane Scott from the University of Montana, Paul Thompson from Michigan State University and Greenlee’s own Michael Dahlstrom.

“The overall intention [of this symposium] is to build a network of people around the world that work on this issue, but might be separated from each other and then advance the fields of science communication within political contexts,” explained Dahlstrom.

Looking at individual values, the roles of science within society, what is expected of science by the public and how and when science can become politicized, the symposium was created to help science become more clearly communicated to the public.

Dahlstrom said he is expecting the symposium to help set up a “little roadmap of understanding so the scientists or the science communicator can carefully put information out in a way so that science information is used to better make policy and not to let others use that science for their own gain.” Science connected to politically charged topics can cause some people to dismiss it simply because of the controversy, explained Dahlstrom. Other times, an interest group grabs the science to forward its agenda. These are two pitfalls Dahlstrom hopes the symposium will help eliminate.

The $30,000 seed grant that sponsored this symposium came from ISU’s Center for Excellence in the Arts and Humanities. This grant for collaborative work will cover the first two symposiums and the publishing of the third. The core team that put together the grant proposal for the ISU symposium included Dahlstrom, Jean Goodwin, associate professor in English and speech communications, and Kevin DeLaplante, associate professor in philosophy and religious studies.

The next symposium – “Between Scientists & Citizens: Assessing Expertise in Policy Controversies” – will be held June 1-2, 2012, at Iowa State. The keynote speakers will be Sally Jackson from the University of Illinois, ChampaignUrbana and Massimo Pigliucci of Lehman College, City University of New York.

Iowa State University 2011 | 23

year in review

PERFECT PITCH

by BEN THEOBALD The Cardinal and Gold student ad agency won second place on November 2010 in the Iowa Corn Promotion board competition for its video ad on ethanol use.

The Iowa Corn Promotion board is an organization made up of mostly corn growers, and promotes the use of corn for different uses such as ethanol.“For this content they [promotion board] wanted to increase the awareness of ethanol usage to students in Iowa,” said associate professor Jay Newell and agency adviser.

The Cardinal and Gold group involved in the contest started out completely new to advertising.

“It was our very first project,” said Elizabeth Sener, junior in advertising. “It was a learning process.” The group wanted to explain ethanol usage that made sense to students who have no prior knowledge of ethanol.“We thought it would be interesting to do a description of what ethanol was to inform the consumer,” Sener said. “We accomplished our goal very well by taking a lot of language of the science behind ethanol and being able to make the everyday person understand.”

For students whose majors include agriculture, ethanol usage can play a very big role in their future careers.

“They thought it would be good to do something about how some students on campus feel their futures are tied up in corn farming,” Newell said. “Some people aspire to it and many students study it here.”

Sener’s role in the group was helping out with the design aspect of the ad.“I figured out how to shoot and where to shoot,” Sener said. “This was one of those projects where everybody did a little bit of everything.”

To watch the video, go to: http//www.youtube.com/watch?v=XOb1L2 Ak9xQ&feature=related

24 | Greenlee Glimpse

AD STUDENTS TAGGED IN NATIONAL COMPETITION

by SARA SCHLUETER

“ We accomplished our goal very well by taking a lot of language of the science behind ethanol and being able to make the everyday person understand.”

Greenlee School advertising seniors Lucas Droessler, Justin Lobaito and Maria Beresnev came in second place at the 2011 Heineken USA/Effie Collegiate PSA Challenge for their “Tag Your Taxi” entry in spring 2011.

This competition was a chance for undergraduate students to learn marketing skills, and the PSA (public service announcement) was presented in New York City.

The students worked on the project in their Advertising 436 portfolio class, and they got their inspiration for their marketing tagline “Tag Your Taxi” from social media.

This national competition was designed for consumers of Heineken to use the Taxi Magic app, to promote responsible behavior when out consuming alcohol.

“We wanted to develop a campaign that at its core was all about using social media,” Lobaito said. “Tagging we saw as something that people do all the time. We wanted to use that to connect consumers to the message that Heineken and Taxi Magic were trying to say.”

The experience taught the students to engage in marketing principles in a hands-on way and connect with consumers.

“The experience really taught me the process from start to finish and the amount of time and work it takes to make a polished campaign,” Droessler said.

- Elizabeth Sener

Iowa State University 2011 | 25

year in review

CONTENDERS

by REBECCA BOWEN AND JOY WESSELS photos by LAUREL SCOTT

In 2011, Greenlee students proved their mettle on the national stage, securing prestigious internships and scholarships. Here are a few of those achievers.

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CHELSEA EVERS KALEB WARNOCK

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world map with deliberately-placed pins peppering the countries of India and western Europe hangs in the entrance of Kaleb Warnock’s apartment. The other focal point of the room is his custom wood-crafted bookshelf, crammed with titles whose topics range from international politics to security studies. It is quickly clear where he gets his inspiration and what he plans for the future.

As part of the Hugh S. Sidey Scholarship in Print Journalism he won recently for his political writing, Warnock will travel to the White House in late 2011.

“I’m excited to visit Washington because it’s a place I’ve never been and it’s full of history,” Warnock said.

Not only does he receive a trip to the nation’s capital, but also $5,000 from the scholarship program. The latter he used to purchase a camera and a plane ticket to India, where he interned during the summer of 2011 at The New Indian Express. Warnock used his skills in journalism, as well as those in his second major, music, to explore and report the underground music scene in Chennai, India.

As he embarks on yet another journey across the world, to Europe this winter to research graduate schools, Warnock plans to do what he does best.

“I’d really like to travel and work in human rights and politics,” Warnock said, “I want the opportunity to work hard and grow into the best person I can be.” - RB

26 | Greenlee Glimpse

ournalism students dream of interning in a big city and seeing their work published in a nationally recognized magazine. For most this remains mere wishful thinking. For Chelsea Evers, it was reality.

After a rigorous national application process through the American Society of Magazine Editors internship program and more than 1,000 miles later, Evers found herself in the heart of New York City this past summer working and writing for Family Circle magazine.

The ASME internship program is a fast-paced opportunity known to produce editors and writers for nationally known publications like Time Inc. and The Wall Street Journal. Only about 10 percent of applicants are selected for the program; those chosen demonstrate an exceptionally high grade-point average and a lot of experience in writing. Students accepted into the program produce work similar to that of entry-level journalists in the industry.

“I wasn’t just getting coffee,” Evers said. “I was expected to take charge.”

Aside from accepting the nickname “mom” from her coworkers (due to her superior organizational skills and baking endeavors), she also conducted research and wrote for the publication.

“I really expanded on my interpersonal skills,” Evers said. “You have to be outgoing and learn how to talk to people; otherwise you can get lost in the shuffle.”

While her internship landed her opportunities to see Nick Jonas and interview celebrities like John Legend, Evers figured out New York City wasn’t the place for her. She’s still unsure where she’ll end up geographically after graduating in May, but she knows she wants to keep pursuing a career in the magazine industry. Until then, Evers is a Meredith Corporation apprentice for several special interest home décor magazines in Des Moines. - JW

MAKENZIE HEDDENS

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akenzie Heddens, now a senior in journalism and communication, spent the summer in Washington, D.C. working for Voice of America. Her internship was through The Washington Center, a nonprofit organization that selects students to work in areas all over D.C., while earning academic credit.

Unlike most internship searches, Heddens only knew she would be working in D.C., but didn’t know what exactly she would be doing.

“When I applied to The Washington Center,” Heddens said. “I listed my major and career interests, and then they placed me based on that.”

Along with completing her internship, Heddens also took a class organized by TWC. She chose one that increased her knowledge of how to become an effective leader. The class was held for three hours each week and discussed topics ranging from emotional intelligence in the work place to leader characteristics.

Heddens went into the internship not knowing much about Voice of America, but she quickly adapted to the professional environment and the special events department she worked in.

“I helped set up the first exclusive interview with President Obama for the company,” Heddens said. “I also did research for events like the 2012 National Conventions in Tampa, Fla. and Charlotte, N.C.” Although some of her projects were stressful, like creating a hall display of past VOA special events that required her to work with the graphic design office, she was able to convince her coworkers to listen to her opinions. Not only was it necessary for this specific project, but it was a quality needed throughout her internship.

“Here I was, just a kid jumping in there with people who had worked at CNN and Fox,” Heddens said. “I was learning about a broadcast corporation that was on every single continent.”

Heddens’ experience in PRSSA, Iowa State Daily writing and an internship with ISU Athletic Communications also helped her adapt to the internship in D.C. As for what’s next, Heddens isn’t sure. Her hope is to secure another internship and then move to a big city or go back to her position with Voice of America. - JW

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COLE TANNER

he worn leather-bound notebook Cole Tanner clutches speaks volumes about his past, but also his passions and his future.

Although this notebook’s contents are kept fairly secret, many know how deeply Tanner cares about hunting and writing. It began as a simple way to document thoughts and details on a hunt, but Tanner soon realized the small notebook could be used as a platform for his unique area of concentration — traditional bow hunting.

“I sometimes think I have a different way of doing things and a different perspective to bring to the table. I feel like my writing gives me a platform to speak my mind to people that have similar interests,” Tanner said.

Tanner’s desire for writing is deeply rooted in his love for hunting.

Before he even has obtained his degree, he already has a large portfolio of published pieces in titles such as “The Iowa Sportsman,” many that are inspired by his idol, and now friend in the hunting business, Fred Eichler. Eichler has completed the “North American Super Slam,” which is a competition based around hunting the 29 big game animals in North America; he was the first to complete the challenge with a recurve bow, which Tanner personally aspires to accomplish as well.

Tanner’s journal has segued into his being rewarded the $3,000 2011 Bodie McDowell Scholarship, presented by the Outdoor Writers Association of America.

“Ultimately, the ‘bucket list’ goal of mine is to hunt and write about it,” Tanner said. “I hope someday I’m an old man sitting in a rocking chair knowing that I’ve lived life to the fullest every day. This scholarship will help get me going.” - RB

Iowa State University 2011 | 27

year in review

ISUTV SNAGS ITS FIRST IBNA AWARDS

by BEN THEOBALD For the first time, ISUtv received multiple awards from the Iowa Broadcast National Association earlier this year for its 2010 work.

“These awards are our confirmation of the fact that Greenlee journalism students can compete all around the state in terms of the quality of reporting and video,” said Jeff Ames, Greenlee professor and ISUtv adviser.

ISUtv received second place in the best newscast category, as well as second place for the “GSB Debate Special” in the public affairs category.

The student-run cable channel also received second place in general reporting and third place for best news photography for Josh Larson’s story on the renovations of the Rec facility.

“The fact that we did win some awards is a great step forward for ISUtv and the students in broadcasting,” Larson said.

This was the first contest in more than a decade that ISUtv decided to submit content to the IBNA. According to Larson, what made the station successful was their drive and motivation that IBNA saw in their content.

“The fact that you have content and the initiative to create programs like that is what they look for in the contest,” Larson said.

Larson added that he hopes more students will be aware of ISUtv following these awards.

“As far as credibility for the program, it’s always beneficial to have awards,” Larson said. “Our goal is for students to recognize ISUtv on campus and know what it is.”

Greenlee students Jairus Davis (left) and Addie Olson (middle) sit on the set of “Face the Nation” that they helped assemble in the Campanile Room of the Memorial Union. The two worked for CBS as production assistants for four days during the Ames Straw Poll in August. Photo by Matt Wettengel

John Arends, ’77, received the Greenlee School’s prestigious 2011 Schwartz Award Oct. 21 during ISU Homecoming activities. Arends is president and CEO of Arends Inc., a marketing agency in suburban Chicago founded by his father, Don Arends, ’52, himself the Schwartz Award recipient in 1990. Photo by Yue Wu

In April, the Meredith Corporation hosted an ISU alumni/Meredith employee/ Greenlee faculty and staff reception at the Reiman Gardens. Shown with Meredith vice president Art Slusark (far right) are 2010-11 Meredith apprentices (from left) Hannah Gilman, Jeremy Orr, Toni Mortensen, Leslie Marshall, Kyli Hassebrock, Kelsey Wolfswinkel and Kelsey Jacobs.

Photo by Dennis Chamberlin 28 | Greenlee Glimpse

BE OUR GUEST Greenlee rolls out the red (and gold) carpet for prospective students

by KATE GIBSON photo by MATT WETTENGEL 2011 was a year of revamping for the Greenlee School’s recruitment process. The new “Why Greenlee?” campaign utilizes a variety of resources and tactics all while keeping the School’s main goals in mind: recruit and retain.

The Greenlee Advisory Council created the campaign last year to garner attention for the School. The hope was the campaign would draw in more students than ever, and once they were here, they would stay.

“The recruitment process is like football, and we have our own team here at Greenlee,” School director Michael Bugeja said. “You have to work hard to get the good students here, and once they’re here, you have to work to keep them.”

The Greenlee School partners with the university’s admissions office to ensure they are contacting the best students around. Because journalism and advertising are both “destination majors,” most of the high school students contacted already know they want to study one of those majors.

“We send out information packets to high schools that include a ‘Why Greenlee?’ letter, scholarship information and copies of current student publications,” Kim McDonough, program and internship coordinator, said.

McDonough also shared that once the infor-

mation packets are sent, students receive correspondence from the School about why they should attend. The correspondence continues up until a final welcome letter is sent upon university acceptance.

Prospective students also have the opportunity to gain some insight into the Greenlee School by checking out the prospective student blog. The blog, administered by Bugeja, informs students of all they need to know about applying to the School, what to expect once accepted and what they can do post-graduation with their journalism or advertising degree.

(Check out the blog at http://greenlee.jlmc. iastate.edu/) One of the major components of the “Why Greenlee?” campaign kicks in when prospective students visit campus. The introduction of the Greenlee Ambassador program has taken Greenlee School visits to a new level.

“We contacted some of our top students, and asked them if they would like to be Greenlee Ambassadors,” Bugeja said. “They run the student visit, share the Greenlee School experiences they have had and answer any questions the parents or students might have.”

The Ambassadors program was introduced earlier this year. During a typical Greenlee School visit, a prospective student will meet

with an Ambassador and academic adviser Amber Tiarks for an hour-long informational session and a building tour.

So far, feedback on the Ambassador program has been positive.

“The prospective student visits are so much more about the student’s experience now, where as it used to be much more curriculumheavy,” McDonough said. “We’ve received lots of feedback from students and parents thanking us for the visit and for making a real connection with them.”

The Ambassador program also has had a positive effect on the Ambassadors themselves.

“My favorite part of being an ambassador is providing a personal touch to the Greenlee tours, and helping make a student’s decision to come here that much simpler,” junior Erin Fosselman said.

The recruiting process for the Greenlee School seems to be working. Enrollment numbers have been maintained at the start of the 2011-12 school year. Bugeja credits this to the personal touch the School gives to its students, both prospective and current.

“We just want our students to know that we are here for them from their first journalism class to the day they receive their diploma at graduation,” he said.

Iowa State University 2011 | 29

faculty & staff

how I spent my 2011 Greenlee faculty and staff turn in their year-end reports in their own words. Here’s who made deadline. photos by LAUREL SCOTT

michael dahlstrom assistant professor Michael Dahlstrom completes 2011 just in time for a new year. What perfect timing.

Over the past year, Michael continued his role as one of the founding members of the Science Communication @ ISU research group, where he works with colleagues from social science, humanities and STEM fields across Iowa State University to explore how to protect science communication from being politicized within controversial policy issues. This group received a $30,000 grant from the Center for Excellence in the Arts and Humanities to hold annual symposia on issues facing science communication, the first of which was held last May. Michael also partnered with the Women, Food and Agriculture Network on two grants funded through the Iowa Department of Agriculture to research and design conservation materials to engage with the women farmland owners who control half of the land in Iowa. Michael was elected to the executive board of the Communicating Science, Health, Environment and Risk division of the Association for Education in Journalism and Mass Communication.

erin wilgenbusch senior lecturer Partnerships and portfolios defined the last year for my students. In Jl MC 321 (public relations writing) and Jl MC 305 (publicity methods for non-majors), my students were able to use class time to build their portfolios through strategic partnerships with the College of Engineering, the Greenlee Glimpse, University Museums and the Story City Parks and Recreation department. Students developed media kits, brochures and booklets. They also wrote alumni and student profiles, all of which were published in one form or another making them great portfolio boosters for students seeking jobs and internships.

Jl MC 424 (public relations campaigns) partnered with the community to develop, implement and evaluate campaigns for Miss Wheelchair Iowa, the Department of Public Safety, Greek Getaway and the Government of the Student Body. Having actual clients and actual budgets was a great learning experience.

PRSSA, through partnerships with GSJC alums Chris Williams (CycloneFanatic.com) and John Kauffman (Panera Bread of Iowa), raised funds for pre-professional activities including an agency tour in Minneapolis, fashion show and clothing drive and the National Organ Donor Awareness Campaign (NODAC).

30 |  Greenlee Glimpse

kim curell graduate secretary Kim has been the graduate program secretary for nearly 11 years and has enjoyed watching the masters program grow to approximately 40 students. She also assists Kathy Box with accounting needs. She enjoys her weekends spending time with her family, most of all her 1-year-old granddaughter.

sela sar assistant professor The 2010-2011 school year was a productive year for Sela Sar. During this time, Sar had four of his papers published in top advertising journals, advancing his research on mood and risk communication. In addition to his publications, Sar was the recipient of two prestigious awards: Best Reviewer 2010 from the Journal of Advertising, and Best Faculty Research Paper award, “Seeing The Big Picture: Multitasking and Memory for Ads,” from the Association for Education in Journalism and Mass Communication 2011.

As part of his professional development, he is consistently working to stay current and relevant in his field. This past summer, Sar participated in the Visiting Professor Program at Euro RSCG advertising agency in Chicago. This program gave him access to important information regarding current trends in the advertising industry and advertising research, enabling him to grow professionally. He has already shared much of this information with colleagues, fostering collaborative learning. Also, he has used the knowledge gained from his experience in Chicago to bring current trends in advertising research to the classroom.

Sar has also been chair of the College of Liberal Arts and Sciences (LAS) Study Abroad Committee for the past two years. He also serves on the editorial board for the Journal of Advertising and the International Journal of Advertising. Recently, he was elected a member of the executive committee for the advertising division of the AEJMC. In the coming school year, Sar intends to continue his research on mood and risk communication and is working on grants to fund this research.

Iowa State University 2011 | 31

faculty & staff

kim mcdonough

program & internship coordinator Coordinating our required internship course continues to be one of my favorite responsibilities. I love to watch students mature and blossom into working professionals. They continue to amaze and inspire me on a daily basis. I also enjoy coordinating our undergraduate student recruitment and retention efforts. It is fun to watch new students become excited about journalism and communication. It is also rewarding to assist our Advisory Council in its efforts to support the School. That energy, enthusiasm and dedication to the School remind me how lucky I am to work here.

I just started my second year in the Ph.D. program in educational leadership and policy studies at Iowa State, and I really enjoy my courses. I hope to finish my degree in about two more years. In my free time, I enjoy spoiling my two nieces, Taylor and Eva.

lisa brinkley academic adviser Since October 2009, Lisa Brinkley has been an academic adviser at the Greenlee School. She works with undergraduate students and dispenses information every day about curricular options and departmental, college and university policies. As an adviser, she also helps students connect to resources they may need for academic or personal help. After spending the past year as a full-time adviser, she has now returned to working 20 hours a week. Lisa and her husband and two children have recently moved into a home with her parents. Her father, Ed Bomberger, is retired from a career in journalism and enjoys visiting with any Greenlee School faculty, staff, students, or alumni who come to their home.

kathy box office manager

Last spring Kim McDonough and I started the Greenlee School Ambassador Program to boost recruiting. I don’t know if numbers will improve, but certainly some of the students coming in will have benefited from student experience and wisdom. I can’t tell you how much I enjoyed meeting and working with some of the best and the brightest students anywhere. I was impressed with the resumés that each ambassador had already built, yet they all found time to volunteer to meet with prospective students and tell their own story.

This experience reminded me that Greenlee is a small community. It won’t be much longer before my 11-year-old grandson will be going off to college. (Time flies.) I hope he has the same type of experience at college as our ambassadors have experienced at Greenlee.

32 | Greenlee Glimpse

debra gibson

clinician & meredith professional in residence Yesterday, I watched the faces of my Meredith apprentices as they shared lunch with Steve Lacy, the corporation’s chairman, president and CEO. “Yikes, I WORK here!” their expressions seemed to scream as Lacy shared the company’s most recent success stories and plans to charge ahead. Those students are right –they are in the midst of one of their most significant career opportunities. They have earned the chance to work, in many cases, as entry-level professionals for one of the nation’s top magazine publishers – before they ever graduate. Several former apprentices now work full time for Meredith, both in Des Moines and New York. Others have scored jobs with such national titles as Glamour and UsWeekly.

When I’m not shepherding the apprentice flock, I’m having a ball teaching intermediate reporting and writing (aka Jl MC 202), as well as feature and fashion writing courses. I look forward to the one-onone conversations with the dozens of Jl MC students I advise. And I’ve recently “retired” after seven years as Ethos magazine adviser.

Speaking of ISU students, my husband, Kerry, ’79, and I admit to being especially partial to two – son Sam, a sophomore, and daughter Kate, a junior.

dennis chamberlin associate professor

In the spring faculty member Dennis Chamberlin learned of his promotion from assistant to associate professor with tenure, but was so busy working on a multimedia documentary project about a group of young farmers that the significance took a few weeks to sink in. After his hands thawed from several days spent in the icy spring winds of the farmer’s fields, he eventually found the time to open a nice bottle of wine and share it with his wife.

During the summer he was director of a multimedia journalism program in Urbino, Italy, where more than half the Greenlee students who participated distinguished themselves with first-place awards for their work. The program, which included award-winning faculty from around the country, was originally associated with another university but Chamberlin brought it into the ISU catalog. Our school offered credits as JlMC 390 to 30 students from around the country who participated.

Appointed head of the Web team this past summer, Chamberlin is using the Greenlee website as a laboratory for students to refine their skills by researching, writing and shooting stories about the students and faculty that make up our school. The objective of the Web team is to tell the Greenlee story in a way that attracts engaged students from around the country who want to succeed in their profession.

In August, Chamberlin heard the news of the 179 post offices in Iowa that are on the list for possible closure and began a project to photograph the postmasters and buildings before they are shuttered.

He mapped out the project and anticipates traveling approximately 15,000 miles, all within the borders of Iowa, before the project is complete.

Iowa State University 2011 | 33

faculty & staff

jeffrey blevins

associate professor director, undergraduate education Recent activity in Internet media law, especially network neutrality and online privacy, have kept me busy the past year. I have been frequently sought after as a media contact by an array of national, regional and local outlets on these important and timely issues.

Additionally, I have written guest commentary for The Des Moines Register, The Ames Tribune and The Des Moines Business Record on contemporary problems in media law and policy, and have kept invited speaking engagements on these topics through ISU speaker’s bureau.

Network neutrality and online privacy have not only been hot topics among industry practitioners and policymakers, they have also interest from news media and community groups, as well as graduate and undergraduate students in the Greenlee School. Much to my delight, I have spent a lot of time advising students outside of the classroom and fielding questions on these issues.

One of my favorite activities this past year was an invited presentation on Internet media rights and regulations in the U.S. that I gave for a private delegation of leading media professionals from the Republic of Korea. The presentation was arranged under the auspices of the U.S. State Department’s International Leadership Visitors Program and coordinated by the Iowa Council for International Understanding. Another favorite activity was serving as an invited respondent and participant for the experts’ workshop, “The Broadband Act of 2011: Designing A Communications Act for the 21st Century,” at the New America Foundation in Washington, D.C.

beth haag lecturer During the 2011 Iowa State Athletics Hall of Fame banquet, I had a chance to thank Chicago Bulls GM Gar Forman for helping me become a lecturer at Iowa State. Back in 1995, Forman was Tim Floyd’s men’s basketball recruiting coordinator and a major source for my master’s degree research.

34 | Greenlee Glimpse

It was a little overwhelming sitting at that banquet with so many people like Forman and Floyd who have had such a significant impact on my life. The quality of the relationships I have built since I came to Ames as a freshman in 1985 is why I bleed Cardinal and Gold each and every day. And why I’m committed to sharing my passion for “science with practice” with a new generation of Greenlee School students.

Nothing is more rewarding for me than receiving an email from a former student like this: “Just wanted to say THANK YOU for all the things you had us do for Jl MC 342L. It has helped me so much so far at my internship.

Last week, I designed a logo for a golf tournament using Illustrator, and today I designed the layout for a four-page newsletter. I got to write all the content for the newsletter, as well. I was completely confident doing all of this (and more) because of your class.”

In addition to teaching, I try to learn about our ever-changing industry by talking to media members while I’m working at various athletic events. I help coordinate graphics for local athletic telecasts, including many Iowa State events. The 2011 Men’s College World Series marked my 15th year of volunteering on the NCAA media coordination staff – and my second helping coordinate credential distribution to more than 500 national, regional and local media members.

On the home front, I have a new teaching assistant – my wire-hair fox terrier puppy Lilly. She is full of energy and keeps my life lively 24/7. And my update would not be complete without saying Go Cubs Go!

lulu rodriguez professor I spent much of summer wishing I were with graduate students who scattered to different parts of the globe to gather data for their masters’ theses. I would have liked to be with them in these adventures into science and risk issues that played in their own stomping grounds. Jing Li, for example, examines how the media, the government and the public reacted to and interacted with each other in response to a health threat—additives added to simulate the characteristics of China’s popular high-quality rice, a scandal that shook her home town of Xi’an. Cheolwan Hoon is conducting a comparative analysis of the way conservative and liberal newspapers covered the perceived mad cow threat in South Korea that drove people to the streets in astounding numbers to protest government policy. His findings will provide a glimpse into the role of the mass media

in fomenting a crisis situation and in mitigating conflict as witnessed during the so-called “candlelight protests” that took Seoul and other major cities by surprise in 2008. Investigating who and what institutions people trust for financial advice in the midst of an economic meltdown, Karl Lang looks into the characteristics and performance of various channels of financial information. Ryan Curell scrutinizes local, regional and national newspapers to determine qualitative differences in the performance of elected and appointed government officials as sources of information during environmental crisis situations. And Ruby Asoro did a valiant job of presenting our work on the visual representation of genetically modified products in the online media in the discipline’s foremost convention held in St. Louis.

These works exemplify the active research agenda of graduate students who attempt to offer risk communication strategists and practitioners insights so they can better manage issues and bring their messages to the general public. Their findings are expected to help attenuate public risk perception and worry over health-related policies.

Their results show great promise in developing consumers who are more discerning in the way they attend to news and other information items that tend to influence the day-to-day decisions they make regarding risk and science topics.

Continuing this tradition, the School is now an active participant in the effort to establish a Wind Energy Science, Engineering and Policy program that recently received NSF funding. Two years in the making, the proposal that inaugurated this program is part of our ongoing efforts to make communication an integral part of interdisciplinary endeavors with impact that can be felt beyond Iowa.

In this case, our scientific, technical and engineering counterparts recognized the value of communication in weaning the country from its dependence on imported energy sources, and in moving the nation toward a genuine appreciation for clean energy. It dovetails our continuing efforts to find better ways of communicating issues that enhance food safety and food security, and our initial efforts to provide communication support for biorenewable energy.

We are excited that the campus is becoming more aware of the value of communication in these enterprises. After all, a land-grant institution cannot be as premier as it proclaims to be unless it recognizes and accepts its responsibility for the communication of science and technology.

diane bugeja

senior lecturer

Enrollment in Jl MC 305 continues to grow and advisers from other schools and departments continue to recommend students to enroll in the class. The class emphasizes strategy communication, traditional media writing, visuals, multimedia and the creation of a blog for a real client. The class reflects a diverse student enrollment including hard sciences, agriculture, humanities, design, business and life science majors.

Iowa State University 2011 | 35

faculty & staff

daniela dimitrova associate professor After a year filled with international research and travel, I am glad to be back in Ames and back in the classroom. Thanks to an FPDA (Faculty Professional Development Assignment) from ISU, I had the opportunity to visit a Mid-Sweden University in the fall of 2010 and Sofia University, Bulgaria, in the spring of 2011. Although I did miss my students and colleagues in Hamilton Hall, being able to delve into new research depths during the past year was a very refreshing, enriching and rewarding experience.

While in Sweden, I extended my previous research on the role of digital media in election campaigns. The results from that research include an article acceptance in the flagship journal in our field, Communication Research. While in Sofia I spent many long days in the archives of the Bulgarian National Library where I sifted though a wide range of national newspapers published during each election cycle from 1990 to 2009.

I am in the process of analyzing hundreds of collected articles, looking at how post-communist media covered political issues and events. The goal is to take my previous framing research to the next level by adding new insights to the frame-building process. I am confident that the results from this field research will also appear in a top journal soon.

tom beell professor Officially, I’ve been on a reduced teaching schedule for the past 18 months – all part of a phased retirement program that will have me metamorphose from professor to man of leisure by May 2013. Fewer classes, yes, but I am busy as ever.

Lately, much of my attention had been devoted to a review of Jl MC 201, the fundamental media-writing course we require of all our students. My fellow 201 teachers and I are looking closely to make sure the class does everything it should to prepare our students for their careers – whatever they may be.

Off campus, I am working with a local group to establish a community radio station in Ames. We have until August 2012 to get KHOI on the air or lose the construction permit. So, lots of effort is spent raising money. The station will be a real boon to the people here, but also to our broadcast students, who will be able to get practical on-air experience there.

Recently, I’ve been helping design a media campaign for a bond issue to expand the Ames Public Library. My task is to create messages for the “legendary” media, while others are focusing on the social media.

Finally, I have been serving terms as president of the Ames Coin Club and the historic Prairie Club in Des Moines, board member of the Northwest Broadcast News Association, and secretary of the Story County Democratic Party. I don’t think I’ll have to worry about finding things to do when I finally move out of my office in Hamilton Hall. But I am dreading the end of my active involvement in journalism at Iowa State. After 37 years, who can blame me?

36 | Greenlee Glimpse

amber tiarks academic adviser Following public relations and communication research careers in both the public and private sector, Amber Tiarks, ‘98, is excited to return to Hamilton Hall as our newest academic adviser. For those who fondly remember Hamilton as a special place on campus, Amber wants to relay that the family atmosphere and camaraderie hasn’t changed — only the décor. She is continually amazed by the dedicated faculty and staff, and the lengths they go to prepare up-and-coming advertising and journalism and mass communications professionals.

In addition to one-one advising sessions with undergrads, Amber works with the Greenlee Student Ambassadors to host prospective and transfer students, is on the undergraduate committee, and serves as the school’s disability resources liaison. Due to busy schedules, Amber and husband Ken often believe they live at the Colo NESCO Junior Senior High School, when in fact, their home is actually in the tiny town of McCallsburg with their very active sons, Grant and Garret.

eric abbott professor

director, graduate education A major activity for Eric Abbott has been an assessment of rural vulnerabilities of farmers in Tajikistan carried out jointly by the World Bank, the U.S. Agency for International Development and the British DFID development agency. The survey work and qualitative field work covers 1800 farmers in 18 different regions of the country. Abbott began the project in August 2010, and traveled to Dushanbe in January, May and November of 2011. The project is designed to assess contributions of land restructuring, environmental and agricultural efforts to reducing vulnerabilities of farmers in Tajikistan. Abbott conducted a baseline survey in some of the same areas in 2007.

In July, he also continued his Uganda collaborative research and development work in cooperation with the Center for Sustainable Rural Livelihoods at ISU. He offered a two-day communication training workshop to staff of ISU’s Uganda partner VEDCO (Volunteer Efforts for Development Concerns), followed by field video and photographic documentation of field activities. These have been used to create training videos and PowerPoint training materials that will be used in an experiment to evaluate how much supplementary video and photos can add to traditional group training in the project’s target zone of Kamuli, where some of Uganda’s poorest households reside.

He returned to Iowa just in time to ride in his 23rd RAGBRAI bike ride across Iowa with son Matt and brother Dave.

In the School, he continues to serve as graduate coordinator, and is teaching the graduate mass communication theory class for the 28th consecutive year.

Iowa State University 2011 | 37

faculty & staff

raluca cozma

assistant professor

I always find that research makes me a better teacher, and that time spent debating with students in class spawns research ideas. While I continue my scholarship on the evolution of foreign news, political communication will take central stage in my research and teaching agenda next year. I’ll be teaching a ‘Frontiers of the Discipline” LAS seminar in spring, where I’ll share my research on social media and the presidential primaries with undergraduate students. I also look forward to teaching a political communication seminar in fall 2012, where I’ll explore the media coverage of the 2012 presidential elections with graduate students.

Until then, I maintain a news blog with stories produced by my students in Jl MC 206 (Electronic Media Writing and Reporting) – http://2011jlmc206.blogspot.com – and a podcast with news shows produced by students in Jl MC 306 (Electronic Media Production) – http://podcast.jlmc.iastate.edu/groups/istatenewsf11/blog/. I serve on the undergraduate committee and its diversity team, and I was assigned to the new search committee in the Greenlee School.

brenda witherspoon lecturer Brenda Witherspoon returned to the classroom after a few years away and is enjoying the chance to once again work with aspiring journalists, particularly in developing strong reporting skills. While the corporate and technological environments may demand changing skills and responses from students entering the field, what hasn’t changed is the need for journalists who can build relationships with sources, recognize the content that matters and become storytellers who get it right.

She also had the chance in March to return with her family to Christchurch, New Zealand, where she had completed her master’s degree years ago. Arriving three weeks after that city’s devastating earthquake, she was able to see firsthand the role of student media as the University of Canterbury restarted its semester in tents constructed in open areas and parking lots throughout campus.

BARBARA MACK

assistant director & associate professor In her penultimate year at Iowa State, Barbara Mack went back to subjects and verbs. “English is a living language, but I refuse to believe that “me and my friends” will ever be tolerated as the subject of an English sentence,” she said. She’ll retire at the end of 2012, but she will be working on developing online grammar resources for students until she leaves.

38 | Greenlee Glimpse

Jane peterson professor & associate director Hard to believe that this is my 29th year on the faculty. Time goes by so quickly. I love seeing and hearing from former students. Over the recent Homecoming weekend, I had the pleasure of seeing a number of former students and advisees. We had a great time catching up on family and professional happenings. We also had many conversations about the evolution of mass communication and the resultant opportunities provided to practitioners and educators.

On the personal front, we have had a very busy year. Two of our sons were married, Nick and his wife, Amy, in a lakeside wedding in upstate New York in July. Nick finished his residency at Mayo in Rochester, Minn., and is a practicing anesthesiologist. Amy is completing her residency in otolaryngology at Mayo. Matt and his wife, Nita, had a traditional Hindu wedding in Rochester, Michigan, over the Labor Day weekend. They are both radiologists at McFarland Clinic in Ames. Stan and I are fortunate to have them so close. Next fall, the remaining two children will be married. Emily is marrying Ryan Curell in September and the baby of the family, Tim, is marrying Jane Immel in October.

As associate director of the school, I keep busy working on the scheduling of classes, outcomes assessment, other duties as assigned (or that appear), and advising. The work is stimulating and challenging. To enrich our assessment efforts, I welcome feedback from alums and employers of our graduates. We value your ideas, so please feel free to contact me often with your views on your education as well as your thoughts on the future for mass communicators across platforms and in a variety of settings. I’m just an email away! jpeterso@iastate.edu

Sherry berghefer lecturer

A typical day for Sherry Berghefer includes teaching, meeting with students and designing materials for clients. New to the department last year, Sherry teaches Visual Principles of Mass Communication (Jl MC 342) and Laboratory in Basic Visual Principles (Jl MC 342L).

In her “down” time, she runs a successful and growing design company and continues to learn from the work she does for her clients. It’s my job to show them what they do want. It’s rewarding to be able to transfer this experience to students in the classroom. As designers, we’ll always have to work with clients, and I like to be able to share my experiences.

Now, 12 years after starting in the field of design, she can’t imagine doing anything else. The best part about teaching is when a student tells me they didn’t expect to learn anything, but that they find themselves amazed at how differently they look at things now. I think most students come in with a preconceived idea of what visual communication is, but by the end of the semester, a lot of the students tell me they’ve started looking at everything in a new light.

Iowa State University 2011 | 39

faculty & staff

The Greenlee School faculty and staff also includes the following individuals:

Jeff Ames lecturer Dick doak lecturer Joel geske associate professor Gang han assistant professor becky irish secretary michael bugeja director The past year has been a milestone of sorts, professionally and personally.

We’ve honored the contributions of two past Greenlee “greats,” Jack Shelley and Jim Schwartz, and continue to work hard each day to continue their legacy at the Greenlee School.

We have met our budget reduction targets while raising hundreds of thousands of dollars for the School during a terrible recession, maintaining faculty workload so that professors can continue their high-quality teaching, service and research.

Our faculty and staff continue to win college and university awards and achieve in teaching, research and service at record levels.

Our Advisory Council’s “Why Greenlee?” campaign showcasing our School and achievements has been viewed and received positively

by Gov. Terry Branstad, Iowa Regents, and benefactors and employers around the state.

I have had several lead articles on academe in The Chronicle of Higher Education and Inside Higher Ed. Oxford University Press has asked me to submit a proposal for a new edition of “Interpersonal Divide: The Search for Community in a Technological Age.” I was appointed a member of the Citizens Coinage Advisory Committee of the US Mint for knowledge in numismatics. I continue to write for Coin World and report for Coin Update News.

My spouse Diane and I are as happy as we ever were as we celebrate 32 years of marriage. Our three children and two grandchildren are healthy. We’re particularly proud of Shane, who has been named top agronomy student at ISU for two straight years.

suman lee associate professor Sheng ly media information specialist systems analyst

andy messersmith integrated media technology specialist

lauren monahan lecturer jay newell associate professor marcia prior-miller associate professor Jill spiekerman lecturer marty teply

systems support specialist

John thomas lecturer 40 | Greenlee Glimpse

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-day guarantee Why Greenlee? Follow us in real time for a solid month this fall. See how 30 days in the life of the school impacts the campus, the city, the state, the globe. You’ll see – some things never change. by sarah binder, ivy christianson, taysha murtaugh & devon o’brien Iowa State University 2011 | 41

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14

> Lecturer Beth Haag conducts a Jl MC 499 exit interview with senior Rachel Begle, who completed her internship with Iowa Public Television over the summer.

> Greenlee faculty and staff gather with the Schwartz family at the Scheman Center to remember Jim Schwartz, a long-time department chair, educator and journalist who passed away in July.

> Students and faculty dine with Clarence Page and Chamberlin family and friends before the 2011 Chamberlin lecture. They use the intimate opportunity to discuss politics with the awardwinning columnist.

> Elizabeth Hanson, a senior from Woodbury, Minn., returns to her summer internship employer, Lancôme in New York City, to assist the public relations department with Fashion Week events.

> “A good narrative has all but replaced the need for a party to have a good platform.” Clarence Page, Pulitzer Prize winning member of the Chicago Tribune’s editorial board, mixes humor and politics in his packed lecture on the importance of Iowa to campaigns. (photo below)

sept.

18 sept.

19

> Junior Matt Wettengel and associate professor Dennis Chamberlain promote “Italy Through a Lens: the Urbino Project,” a four-week study abroad trip in Urbino, Italy, at this year’s Study Abroad Fair in the Great Hall of the Memorial Union.

sept.

15

> Ethos magazine publication board discusses content for the November entertainmentthemed issue. > Director Michael Bugeja lectures to students in the Jl MC 110 orientation course, guiding them through the creation of their four-year undergraduate course plans.

sept.

16

> Iowa State Daily adviser Mark Witherspoon, assistant professor Michael Dahlstrom and senior Brian Smith participate on a panel at Davenport (Iowa) Central High School on why high school students should cover controversial topics. > Editors of the Iowa State Daily meet with ISU Vice President for Student Affairs Tom Hill and members of his staff to discuss coverage for the upcoming year. > Professor Tom Beell takes part in the ceremonies dedicating the historic Pantorium in downtown Ames as the new offices and studios of KHOI-FM community radio. He is working with other Ames residents to raise $100,000 for equipment and to get the station on air by next August.

42 | Greenlee Glimpse

sept.

17

> Iowa State Daily employees visit Iowa Falls to see the paper they just finished being printed, and learn about newspaper press technology. > Program and internship coordinator Kim McDonough schedules guest speakers for the fall Futures Forum, which provides professionals to address journalism students and review their resumés and portfolios. Thanks to alumni William and Linda Tubbs, the spring ’12 Futures Forum will be underwritten by their generous gift.

<<<

> Juniors Addie Olson and Andrew Schneiderinterview Carly Jensen, a senior ISU volleyball player. Schneider submitted a video to ESPNU that ultimately did not air because the team won in just three sets. Olson created a package for ISUtv. (photo above) > Senior Laura Larson, an intern for ISU’s Center for Excellence in the Arts and Humanities (CEAH), won the Tides 35th Anniversary poster design contest in August. Flown out to New York City (expenses paid), Larson attends the first annual Social Justice Artists Convening. > Greenlee faculty and staff members met with ISU students during the annual Majors Fair in the Memorial Union. Greenlee reps shared School information with students who have not yet chosen a major, are looking to switch majors or who want to add a second major or minor. (photo below)

> Several employees of the Iowa State Daily book flights to sunny Orlando to attend the annual Associated Collegiate Press convention in late October - the largest gathering of collegiate student journalists and advisers in the world. Some staff members are slated to lead a session on publishing editions for tablet devices.

sept.

20

> The orientation journalism class learns how to get involved with student publications at Greenlee.

Students representing the Iowa State Daily, KURE, Ethos, Revival, Cardinal and Gold, Society of Professional Journalists, Trend and PRSSA presented information about each club and the importance of staying involved.

> Senior Alyssa Sulsberger spends time with the Embara, an indigenous tribe, while studying abroad in Panama. She learns about the ways and culture of the tribe and eats tilapia cooked for her by tribe members.

sept.

23

> Leslie Millard, senior, prepares for next week’s Colleges of Liberal Arts and Sciences and Human Sciences Career Fair. She does the marketing and advertising for the event. She helped to create T-shirt designs, flyer designs, bulletin boards and more.

> Jill Spiekerman’s Public Relations Writing class (Jl MC 321) assists the Story County Community Foundation by writing a press release for its grant application process.

sept.

21

> Bethany Kohoutek, editor of the Meredith Corporation’s Do It Yourself magazine and Greenlee alumna, speaks to students about how involvement with the Iowa State Daily and Ethos helped jump-start her career.

> Kelvin Davis, vice president of CNN sales and affiliate relations, visits the Greenlee School and fields questions in classes. > Greenlee School Student Ambassadors discuss issues related to prospective students with Greenlee faculty at a luncheon. The ambassadors meet once a month to discuss issues that arise during meetings and scheduling, as well as ideas for the future and for attracting new students. (photo below) > Esquire writer Chris Jones visits (via Skype) Deb Gibson’s feature writing class (Jl MC 344).

Jones counsels students on reporting and writing techniques, and shares background information on story subjects ranging from George Clooney to working as a paramedic in Canada.

Maybe I was naïve in thinking everyone would be an extreme Harry Potter freak.”

—Kate Gibson

> As an outreach of a class project, senior Heather Sinclair writes a strategic communications and marketing plan for the Student Alumni Leadership Council. There are five committees for SALC, and she is incorporating elements from each committee to apply and incorporate them with SALC as a whole.

sept.

24

> Junior Kate Gibson practices with the ISU Quidditch Club as part of an immersion assignment for Deb Gibson’s feature writing course (Jl MC 344). (photo below)

> Joe Raiola, senior editor of MAD magazine, dines with Greenlee faculty and students, discussing his stance on First Amendment issues and the critical power of satire. That evening, he lectures on “The Joy of Censorship.” > Junior Luke Elzinga gains footage of Little Ruckus, Mark Mallman and Terror Pidgeon Dance Revolt, all artists performing at the M-Shop for the Maximum Ames Music Festival. The film will be used for a video by Ethos Magazine.

sept.

22

> Associate professor Jeff Blevins addresses Ames Golden Kiwanis members on “Internet Privacy: How We Can Protect Ourselves.” > Students get a sweet taste of Greenlee organizations and a little bit of free Coldstone Creamery ice cream at an informal club fair in Hamilton Hall.

Iowa State University 2011 | 43

> Faculty and students meet to continue planning for Iowa State’s 10th annual First Amendment Day celebration. Speakers and performers from across the nation will come to campus in celebration of the five freedoms of the first amendment on April 12.

sept.

27

> Members of Revival magazine meet to plan a benefit concert, fundraisers and the Nov. 30 release date of their second issue. > Greenlee’s public relations club, PRSSA, meets to discuss upcoming projects, including the planning of the Scripps Spelling Bee. Greenlee obtained the competition for Iowa this year and PRSSA is helping to organize and publicize the event. > WHO-TV, Des Moines, interviews associate professor Jeff Blevins for a story on online privacy.

sept.

25

> Senior Clarissa Stoll covers ISU’s Project Runway event for Trend Magazine. She spends the entire day with participants and interviews the winner of the apparel, merchandising, design and production department’s annual function. Her story will run in the fall/winter issue of Trend. (photo above)

> Recent graduate Annie Maguire, ’11, works her first day on the job at Meredith Corporation as an assistant for photographer Jason Donnelly. (photo below) > Michael Dahlstrom, assistant professor, receives a $1,000 College of Liberal Arts and Sciences travel grant. The funds will allow him to present his research at the Congress on Teaching the Social and Ethical Implications of Research in Tempe, Ariz. > Rekha Basu, a journalist at the Des Moines Register, speaks to a packed house in the Memorial Union’s Great Hall about how media looks at women. “Women’s voices are more muted than they have been in years,” she said. She presented intriguing facts regarding women in professional careers and delved into society’s portrayal of them in advertisements, among other things.

sept.

26 sept.

28

> Greenlee internship coordinator Kim McDonough hosts an informational session with students about the required internship (Jl MC 499). The Greenlee School is one of few journalism programs that requires an internship, and the 400-hour minimum ensures that students get an in-depth experience. > Greenlee students network with professionals at the Liberal Arts and Sciences Career Fair at Hilton Coliseum. > Kelsey Schirm and John Lonsdale launch Iowa State Ed on Campus, a campus chapter of Ed 2010.

The club is part of a community devoted to helping young journalists explore the magazine world and meet professionals in the industry.

Our assumption should be Internet is just not a private place.”

—Jeff Blevins

44 | Greenlee Glimpse

sept.

29

> Student members of the Society of Professional Journalists meet with new faculty advisor Jeff Ames to discuss plans for the year. > Students report the news live on “I-State News” during Electronic Media Production (JlMC 306), a course taught by assistant professor Raluca Cozma. (photo below) > Associate professor Joel Geske, a member of the University Diversity Committee, attends the group’s monthly meeting in the Memorial Union. > Students in Jill Spiekerman’s public relations writing course (Jl MC 321) are working with Story County Crime Stoppers to write press releases and public service announcements for them. To do this, they will analyze target audiences, objects, strategies and goals.

oct.

1

> Greenlee students Erica Lansman and Anna Goodman serve on the promotional committee for Cyclone Family Weekend, helping to plan and organize a full weekend of events for students and families. > ISU sports information interns (and Greenlee students) Kelsey Kremer and Sally Adams get a behind-the-scenes look at how a Fox Sports broadcast works and meet media professionals by serving as “runners” for the production crew that broadcasts the ISU football game against Texas. > Junior Johnnie Jindrich gives tours of Iowa State’s campus and athletic facilities to potential football recruits before the game against Texas during Family Weekend.

> Trend, ISU’s student fashion and beauty magazine, involves dozens of journalism and AMDP students on its first photo shoot of the year.

> Associate professor Jeff Blevins discusses Internet privacy to a media law and policy class at Southern Illinois University in Edwardsville. He speaks about personal data protection online. > Visual communication lab (Jl MC 342L) students learn Photoshop from lecturer Beth Haag. To test their skills, they shoot photos and use them as they design “Why Iowa State?” publication spreads.

> Associate professor Barbara Mack serves as a panelist at the Iowa Newspaper Association’s “Inspiring Women Leaders,” discussing the state of Iowa women in journalism. Several Greenlee students attend. > Kelsey Kremer, photojournalist for the Iowa State Daily, shoots the Cyclone Stampede rodeo for the third year in a row. Last year, one of her rodeo photos was a national finalist in the Mark of Excellence Awards. (photo below)

sept.

30

oct.

2 oct.

3

> Associate professor Jay Newell is invited to join the advisory board of ISU’s Center for Excellence in Learning and Teaching, and also will be mentoring faculty members in ISU’s astronomy and curriculum development departments.

oct.

4

> Assistant professor Gang Han has been invited to serve on the editorial board of the Journal of Public Relations Research, one of the discipline’s two leading journals. > Members of Trend’s editorial staff meet with writers to discuss story revisions, photo ideas and graphic design possibilities for their articles. (photo above) > Sophomore Merritt Rethlake and junior Kate Gibson serve on the 2011 Homecoming Central Committee. Rethlake delegates duties tonight to her 25 CySquad members, while Gibson works on marketing and publicity materials for the Oct. 22 event. > Daily news editor Kaleb Warnock interviews Steven Leath, newly announced ISU president. > Meredith apprentices receive their official invitations to an Oct. 28 luncheon with Steve Lacy, chairman, president and CEO of Meredith Corporation.

Iowa State University 2011 | 45

oct.

5

> Greenlee School members of the Government of the Student Body plan and host a “meet your senator” day in front of Parks Library, encouraging students to interact with their representatives. (photo below) > The GSJC Student Advisory Board meets to discuss and plan future events in the Greenlee School, most important the Greenlee Futures Forum which will be taking place on Oct 20-21.

oct.

7

> Josh Riessen, ’05, president of the American Advertising Federation Des Moines chapter, speaks at the ISU Ad Club meeting. This is the first year the Ad Club also is an official AAF chapter.

> “Online world needs self-regulation” is the title of associate professor Jeff Blevins’ column published

by The Des Moines Business Record. > Assistant professor Raluca Cozma and electronic media studies students attend an electronic media workshop, “Fast Forward,” at the University of Northern Iowa.

> As co-director of marketing for the Lupe Fiasco concert, junior Alec Thompson spends the day setting up for the concert as well as directing the press on concert logistics. > Daily reporters scramble to cover the announcement of Iowa State’s first Nobel Prize winner, Ames Laboratory scientist and professor Danny Schectman.

> Jared Strong, ’05, a Greenlee graduate who has worked at the Des Moines Register and the Carroll Daily Times Herald, shares with classes stories on working with editors – good and bad – with current students.

> Junior Luke Elzinga films students in the ROTC program at Camp Dodge in Des Moines. The footage is to be used in a promotional video made by the Greenlee School’s Cardinal & Gold student ad agency to gain freshmen interest in the program. > The Iowa State Daily teams up with CyRide to “Stuff the Bus” at the West Hy-Vee for the ninth year.

Food donations are then contributed to the MidIowa Community Action resource center in Ames. (photo below)

> Editors of the Iowa State Daily meet to discuss an industry-wide reality: shrinking print editions. > Students on Trend organize an outdoor fashion shoot at the Haunted Forest east of the football stadium. The theme of the shoot emulates the style of designer Alexander McQueen and proves to be one of the more creative shoots of the semester.

oct.

6

> Associate professor Dennis Chamberlin isn’t afraid to get involved with his students’ learning: He rides his bike near Hamilton Hall so the introductory photojournalism class can practice capturing motion. > Paige Berg, junior, digs through research material for her contemporary magazine publishing course (Jl MC 341) with Marcia Prior-Miller. (photo above) > Students in lecturer Lauren Monahan’s account management course (Advrt 336) deliver five-minute acceptance speeches for the inaugural year of the course’s AMMYs awards competition, recognizing their work as successful account managers.

46 | Greenlee Glimpse

oct.

10

oct.

8

oct.

9

> Faculty advisers begin meeting with students to select their courses for spring 2012. The faculty adviser system allows students to form a more meaningful relationship with a faculty member. > The nomination process for the Harry Heath/ Lou Thompson Award opens. Students can nominate Greenlee faculty who have made a real difference in their academic careers. > Writers and designers for Catalyst, a new campus magazine, meet to generate and assign story ideas.

The publication, based out of the College of Design, focuses mostly on design but enlists help from the Greenlee School on the editorial side.

oct.

11

> “Come for the pizza, stay for the journalism,” is the rallying call for the student chapter of the Society of Professional Journalists as it hosts an informal information session with potential members.

About 15 students attend and ask questions about resume format and design during staff member Kim McDonough’s internship seminar. > Students Laura Bucklin and Madi Linkenmeyer meet with professor Jill Spiekerman to discuss logistics for the Scripps Spelling Bee, which will be held in Ames this year. The trio talks about possible venues and press releases. (photo below)

> Employees in the advertising and public relations department of the Iowa State Daily team up with area businesses to put on the Nightlife fashion show and release party for the Daily’s Nightlife magazine. (photo below) > Lecturer Lauren Monahan holds agency meetings in her Ad Campaigns (Advrt 434) course. Students are creating integrated campaigns for Olde Main Brewery and Restaurant in Ames.

oct 13

> Junior Lindsey Schwark meets with other members of PRSSA to discuss planning events for PR Week, scheduled for Nov. 7-10. PR Week is designed for public relations students to network with professionals and socialize within Greenlee’s PRSSA chapter.

Come for the pizza, stay for the journalism.”

> Dr. Eric Abbott and graduate student Tian Cai prepare a training video for the advancement of bean production for Ugandan farmers as part of the Center for Sustainable Rural Livelihoods.

—ISU SPJ Chapter

> Associate professor Joel Geske chairs the monthly College of Liberal Arts and Sciences Diversity Committee meeting in Catt Hall. > Program and internship coordinator Kim McDonough conducts a resumé seminar for about 20 Greenlee students.

oct.

12

> Alicia Hendrix and fellow students in her Jl MC 424 public relations staff campaign class meet with Duckworth Wearing owners in Ames. Her group is preparing a strategic plan for its grand opening.

They’re creating a communication plan so Duckworth will be able to effectively tell its customers about all its upcoming changes.

oct.

14

> Revised post-tenure review procedure changes to the Greenlee governance document top the agenda at the Greenlee School’s monthly faculty meeting.

> Members of the Iowa State Daily’s Publication Board prepare for their Oct. 19 meeting. The publication board oversees all issues relating to the governance of the student paper, including audits, the budget, any legal issues and reports from each department.

Iowa State University 2011 | 47

IN VOGUE

by HANNAH GILMAN photos COREY TOWERS

Television series like “The Hills” have spurred myriad young American women to pursue fashion journalism in general, and cast member Lauren Conrad’s Teen Vogue internship in particular. But what happens once you land that golden egg?

Greenlee senior Hannah Gilman finds out.

G

etting my eyebrows waxed.

That’s what I was doing when Leigh Belz, senior features director at Teen Vogue magazine, called me.

I was propped back in some uncomfortable neck-cradling chair getting hairs ripped out of my face, phone on vibrate, buried somewhere deep in my bag.

I’m kind of bad at answering my phone, which I cursed myself for immediately the moment I walked out of that salon, got around to checking it, and saw the missed call from that 212 area code. I knew what it was.

It was the phone call I had been waiting for. The phone call that would seal my sweet summer fate.

Thankfully, Belz, bless her soul, left me a voicemail. She wanted to chat, and she’d be in the office for the next 60 to 90 minutes.

Hands down, no questions asked, one of my very favorite things in life is thumbing through a brand new issue of my favorite magazine (it’s Glamour, if you were wondering). I turn it into a whole event. Reading a magazine isn’t some mindless, finger-licking, page-turning, whatever sort of deal for me. It’s a comfy-cozy one, where I set time aside to curl up with a big ol’ blanket and a cup of coffee for a little quality one-on-one time. I make it last, because I know I only get that hour or two of pure, unadulterated bliss once a month.

48 | Greenlee Glimpse

This favorite life thing isn’t recent. It’s always been this way. My sisters and I subscribed to Seventeen, Teen Vogue (obviously), YM (remember that one?), Teen People (RIP), and CosmoGirl (Seriously? What happened to all the good teen mags?). On occasion, toward the front of book, they’d have a quick snapshot of all the interns working in the office. And I always thought to myself how completely amazing it would be to pose in that snapshot someday.

Fast-forward 10 years later, give or take, and I’m essentially in that snapshot. I’m a published journalist. You could run into Barnes & Noble or whatever and grab a copy of, say, Do It Yourself, and see my name in print. (Thank you, Meredith apprenticeship.) Visit teenvogue. com and see my intern feature or read my weekly blog posts. I kind of did it. It just took a little bit of talent and a whole lot of drive.

NOW WHAT?

My first day was June 1. I woke up super early after a restless night of sleep, and while one would think a girl would begin prepping for her first day at Teen Vogue far, far in advance, one does not know me. Holy procrastination/ indecision. I seriously had hours to get ready, and somehow I was throwing on outfit after outfit like a madwoman 40 minutes before I had to be in the office. I had no idea what to wear, and the fact that I was nursing a broken toe (long story) and was supposed to be wearing a boot made the decision that much harder. I wound up in a black dress and leopard print flats and ran out the door sans coffee (because I was too busy doing my hair to make coffee, apparently—priority fail) and booked it (as fast as I could, I was still in hobble mode) to 14th Street—Union Square with my trusty Marc by Marc Jacobs satchel nestled in the crook of my

arm, where I hopped on the Q headed uptown.

Everything I had imagined re: my internship was some sort of hybrid between “The Devil Wears Prada” and “The Hills,” both, believe it or not, works of fiction. Needless to say, I was terrified. Three express stops later, I climbed up and out of the Times Sq—42nd Street Station, fighting my way through hordes of businesspeople making their morning commute and throngs of clueless tourists, faces buried

"If I knew how to type that screeching-haltrewind noise, I’d do it now. I was going to work. At Teen Vogue. In Times Square. What?" in maps and behind camera lenses, to Conde Nast headquarters at 42nd and Broadway—the heart of Times Square. If I knew how to type that screeching-halt-rewind noise, I’d do it now.

I was going to work. At Teen Vogue. In Times Square. What?

I looked up at the tall, shiny skyscraper towering above me, took a deep breath, pushed through the revolving glass door and went straight to the desk where I was instructed to check in with security. I was 20 minutes early, but they still gave me a one-day pass and sent me through the scan-only turnstile and into the infamous hall of elevators.

I waited, I would imagine, with some of the greatest editors in the industry, for the elevator to ding, welcoming me inside. Eventually it did, and I anxiously made my way in, hitting the button for the ninth floor. Above the doors, stretching all the way across, was a light for each floor and the name of the title that inhabited each one. I shared a floor with GQ (Sorry, “Friends with Benefits” fans. GQ looks nothing like that.). Twelfth floor was Vogue, aka the holy grail of the magazine industry and the workplace of the editor in chief of all editors in chief, Anna Wintour (Sadly, I never saw her. I sometimes wonder if she has her own private elevator or something.). The 16th floor housed Glamour, which is, as you remember, my personal favorite magazine. I mean, really. I think I would have been satisfied just riding up and down that elevator for two months.

My floor finally lit up and I stepped off and into a glassy white lobby with tasteful furniture and large, framed magazine covers. Both sides were equipped with giant glass doors—behind the set to my left, an oversized GQ masthead.

Opposite and to my right, the oh-so-perfect, bright-red Teen Vogue masthead. I took a seat at the couch and stared at the phone sitting at the reception desk, which was manned by no one. Was I supposed to call in? Did I just sit there? I chose to sit.

I saw people scurry through the hallway behind the giant glass doors with racks and racks of clothing, scribbled-on proofs, rough drafts. I saw people continue to get on and off the elevator, including Shenae Grimes, The CW’s “90210” actress and fellow intern, Starbucks in hand. I saw beauty director Eva Chen, my journalism-obsessed version of a celebrity, clicking away on her Blackberry. Style features editor Andrew Bevan strolled by. I tried to keep my façade calm and collected, but really, I was freaking out. My hands were totally sweaty and clammy and I mindlessly and Iowa State University 2011 | 49

nervously kept running my fingers through my hair and adjusting my getup.

Finally, Belz, with her geek-chic tortoise frame glasses, unfussy shoulder-length dark hair, flowy floral dress and cute-but-reasonable wedges, pushed open the door and said “You must be Hennah! Come on inside.” My name never sounded like Hannah when she said it, always Hennah. I stood up and quickly rubbed my damp hand against my skirt before shaking hers, telling her how nice it was to finally meet in person, and she led me down the outdated, yellow-painted hall, past editor-in-chief Amy Astley’s office (It’s gorgeous and legitimately like “The Devil Wears Prada.” Only Amy was so sweet!) and to the left, all the way to the end, until we reached her office where we sat down for a chat.

Belz was the features department. It was just her, tucked back by the quiet copy and research department. (Oh, and Erin Kaplan, the senior public relations director. You might remember her from “The City” back when she worked at Elle and hated on it-girl Olivia Palermo. Or maybe you weren’t as intrigued by the magazine industry/MTV-obsessed as I was.) Her office was decently sized, equipped with a desk that spanned two walls, a table in the middle, a sofa on one side and a window to the New York skyline on the other. Stacks and stacks of books and CDs lined her shelves, notes and magazine clip-outs were tacked on boards. I don’t really remember the details of what we talked about, to be honest. I just know I was beyond nervous. I tried to focus and maintain eye contact and listen to everything she was saying, from awkward (I make everything awkward, I swear) small talk to internship briefings, but the only thing that was going through my head was “OMG. OMG. OMG. OMG. OMG.” Finally, we left her office and she pointed me to my desk, where she invited me to have a seat and get settled while she wrapped up a few things. I had an old, white Mac and a keyboard where I had to peck extra hard for the “J” key to stick. My “desk” was essentially a table with a hard-to-open set of file drawers between the next intern station and me. I was expecting more Lauren Conrad and less, well, haphazard, but the fact that everything wasn’t as posh and glam as I expected it to be made it 1200 times more approachable. I felt like I could breathe.

I THINK I BELONG

It didn’t take long to get into a groove. I arrived at 4 Times Square at 10 a.m. Mondays, Wednesdays and Fridays, almost always before Belz did, as her mornings were usually swamped with meetings. My first duty was to grab her mail and set it on her desk. Then I’d sit down and scroll through my e-mails.

Sometimes Belz would ask a favor of me, you know, to print something or make a copy or run an errand. Sometimes I’d help brainstorm 50 | Greenlee Glimpse

cover lines (Anyone pick up the November issue with Alexa Chung on the cover? “Unfriended” was totally my idea!), other days I’d write heds and deks for various pieces in the magazine.

On occasion I’d help Belz research a story, transcribe interviews, edit features yet to be published. I essentially got to see how a story makes its way from conceptualization to print.

On June 10, I received my first assignment. Yes, I remember the date. Belz wanted a piece on five or six things people who were going (or not going) to Bonnaroo 2011 had to know. I had no guidelines past that, which meant I had a lot of creative freedom and the ability to tell readers things I cared about. The moment I saw that first byline, I entered a stage of pure bliss. I remember leaving work in a complete daze.

Everything kind of went from there. Belz saw I could write, she trusted me and respected me, and therefore gave me more responsibility and more bylines. After my Bonnaroo piece, I was assigned a roundup of the week’s best music videos, which soon became a weekly feature on the blog that I had complete ownership of. It was my choice, my voice. I ran it all by Belz each week, and a few edits were always made, but otherwise What We’re Watching Wednesday was mine. In addition to WWWW, I spent the summer skimming through piles upon piles of advanced manuscripts, which were eventually narrowed down to make up my biggest project of the summer, 25 Must-Read Summer Books, which wound up getting quite a bit of traffic on the website and stayed at No. 1 Most Viewed for a few weeks. I also worked in-depth on “Must-Have Music Gear for Backto-School,” which is exactly what it sounds like.

Smaller pieces like quick pop culture posts on buzz- worthy celebrity tweets, intros for online pieces, etc., rounded out my summer at Teen Vogue, leaving me with a hefty portfolio, online experience and memories I will never ever forget.

Memories like of all the really fabulous perks that come with working at a magazine. I got to go to movie premieres (I may or may not have sat four rows behind Justin Bieber at the premiere of “Monte Carlo.” And by may or my not have, I really mean I totally did.). I was put on the guest list for a sold-out show by The Civil Wars after they saw my loving mention of their music on the blog. Plus, I got to live in New York City for 10 weeks, which I could easily write a few thousand more words on.

Most importantly, though, that internship left me with a fantastic mentor and friend. Leigh Belz was beyond helpful in every way possible, and it’s hard to believe that first day was ever so awkward and nerve-wracking for me. I got to know her on a professional and personal level, and we’ve stayed in touch since my internship ended in August. With any luck, someday I’ll be written up in this thing as one who made it in the industry and I’ll be able to give someone what she gave me.

Iowa State University 2011窶ポ 51

moment of truth How three Greenlee graduates, now PR pros, handle the hot seat

—By Chelsea Evers This past summer, for the first time in 25 years, a grizzly fatally attacked a visitor at Yellowstone National Park. The victim was hiking with his wife when the bear, fearful for her cubs’ lives, mauled and killed him.

Naturally, the park phones started ringing off the hook with press inquiries. But Al Nash, Yellowstone’s chief of public affairs, was ready.

“Everything starts with a phone call,” Nash, says. “Yellowstone is not a place where reporters just drop by—we’re fairly isolated.

The bear attack was proof of just how quickly and broadly information can spread. I stopped counting the number of people who contacted me that first day at 50. I was receiving calls from across the world.”

So how does one handle the responsibility of being the sole contact for potentially hundreds of writers and reporters? “It’s challenging because we don’t have time to stop and make a plan for every situation,” says Nash, who earned an ISU journalism master’s degree in 1985. “It is instantaneous. I have to have the confidence to be able to respond as clearly and quickly as I can.”

Nash, who began his career in radio and television before working at Yellowstone, knows what it’s like to be a reporter on the hunt for news. He also knew he simply couldn’t spin the bear attack positively for Yellowstone. “We certainly do have a lot of good things happening here,” Nash says. “But I respect the media. I’m not going to take a truly disheartening event and try to put a good face on it.”

One of the challenging parts of today’s need-it-now media, Nash says, is gathering accurate information before reporters call in. “I have to be honest with them that I only have a certain depth of knowledge,” Nash says.

“You can’t be fearful of admitting you don’t know something. That first day, I was asked

52 | Greenlee Glimpse

several times, ‘When did the attack occur?’

We could put down a rough time frame of about 48 hours, but that’s all we knew at that point. When reporters asked about the nature of the attack, I couldn’t comment. It’s OK to say I don’t know all the answers. I am only successful in doing my job if I can be honest in talking with the press.”

Yellowstone, in the face of its vacationer’s paradise, has had its fair share of media attention.

“In 1988, the park endured a series of wildfires that attracted national coverage,” Nash says. “And the issue of fires in Yellowstone continues to be a sensitive topic. In the past decade or so, we’ve been dealing with the issue of snowmobile access in the park. We also regularly deal with the reintroduction of wolves, management of endangered species like grizzly bears and matters surrounding thermal magma, which creates heat for the thermal features people come to see. Our challenge is helping people fully understand these complicated issues.”

Without a doubt, Nash is a busy man. So busy, in fact, that he rarely leaves the park.

“My job requires me to rent a house from the federal government,” Nash says. “I live here because I need to be able to get to work quickly if necessary. I’m almost always on call.” Because of his park location, Nash lives a daunting hour and a half drive from the nearest community. Once every three weeks, he spends a Saturday or Sunday stocking up at the grocery store. “It’s an all-day affair,” he says.

But he doesn’t mind the rural lifestyle. “The reason I’m here in the first place is because I like to be outdoors,” Nash says. “I love to hike, snowshoe and cross-country ski. I get to live and work in a very special place.”

photo courtesy Al Nash

Iowa State University 2011窶ポ 53

“Our job was to make sure people knew beef was still OK to eat.”

—Jacque Matsen

photo courtesy Jacque Matsen

I

n December 2003, the first case of bovine spongiform encephalopathy (BSE), known to most as mad cow disease, was reported in the United States. Ultimately, only three cases of the illness were reported within the country, but the discovery was enough to cause widespread apprehension about the safety of America’s food supply.

When the news of BSE broke, 2002 Greenlee grad Jacque Matsen had just celebrated her one-year milestone at the National Cattleman’s Beef Association. She may have been a newcomer to the Coloradobased organization, but Matsen quickly became an integral part of the industry response. “When the media covers significant issues like BSE, we want to be the ones they come to for the facts,” she says. “I did a lot of research on worldwide cases and U.S. testing so we could show consumers we were taking the right steps to be sure this breakout was limited.”

Matsen was also responsible for monitoring media attention. “A lot of my time was spent refuting false information,” Matsen recalls. “When someone reported something inaccurately—comparing the disease to a human disease, for example—I would contact

54 | Greenlee Glimpse

them with correct facts or get them in touch with an expert. I was doing a lot of tactical, minute-to-minute managing.”

Five years later, Matsen was again forced to think on her feet when an undercover video shot at Westland/Hallmark, a California beef-packing facility, showed workers shocking, kicking and otherwise abusing cattle. “The incident resulted in the largest beef recall in history,” Matsen says. “And it made people feel as though their safety was being compromised.

Our job was to make sure people knew beef was still OK to eat. We had to relay that the Westland/Hallmark instance didn’t represent what we do on our farms every day.”

NCBA’s response, Matsen says, needed to be immediate. “We put a spokesperson in studio to do radio interviews. We provided B-roll footage to TV stations to discourage them from using misrepresentative footage they might have had on file. We shot a video of a former president of the School Nutrition Association talking about her confidence in school food safety, as the plant happened to be one of the larger suppliers for the school nutrition program. There was a lot of work done in that first 24 hours.”

But not all of Matsen’s job responsibilities

revolve around immediate issues. “Our job between crises is to plan for critical situations,” Matsen says. “But we also do proactive issues management. We take issues like safety, animal welfare and environmental protection, and tell our story about what we’re doing to address those areas.”

Under Matsen’s leadership, the NCBA has set into motion projects like explorebeef.org, where consumers can learn how the beef industry is embracing sustainability, preventing the mistreatment of animals, controlling E. coli and contributing to a healthy country.

Usually, NCBA wouldn’t touch on these topics because they might raise issues that wouldn’t usually be on consumers’ minds.

“But we’re trying to build a reputation,” Matsen says. “We want consumers to feel like they know who produces their food, to have confidence that these farmers and ranchers are doing the right thing. Hopefully, that will cause them to question misinformation or rebound from a bad situation more quickly. Our job is protect our image in a crisis, but we also want to build that image by showing America where their food comes from, why it’s healthy and why it’s safe.”

M

ike Moran prepared for the worst as news helicopters hovered above the Ford Motor Company assembly plant in Detroit, waiting for a glimpse of the gunman who would go on to kill one and injure three.

Moran, Ford’s current director of communications, knew he needed to stay calm on that day in 1996. But when a TV station reported the killer was a disgruntled overworked employee, Moran had to act quickly.

“The gunman was not an employee of Ford, and the assumptions the station was making were false,” says Moran, who graduated from ISU’s journalism program in 1976. “We called directly to the reporters and informed them.”

But how do you rescind a statement made on live TV? “We didn’t asked them to correct the mistake,” Moran said. “At that point, we were just asking them to cease until law officials could determine what had happened.”

Moran spent that day talking to police, government officials and Ford executives, trying to work out the details of the shooting.

“In this field, you have to be able to gather information quickly,” Moran says. “But you also have to be sure you get the correct facts. You have to be prepared when questions arise.”

And preparedness is Moran’s specialty. In 2000, rollover accidents related to shredding Firestone tires on Ford SUVs caused several deaths in the United States. A small number of Ford vehicles in Venezuela were also equipped with the tires, but accidents involving those vehicles caused twice as many deaths as in the U.S. “At the time, I was in charge of international communications for Ford, so I was dispatched to Venezuela to handle the crisis there,” Moran says. Because the accidents in Venezuela were also occurring in the U.S., Moran had to keep a close eye on international media. “They would report on accidents in Venezuela, and that coverage would make its way to the United States and cause a second round of stories,” he says.

“We had keep each country’s operations closely aligned to ensure we were assessing the information and responding similarly to every case. And we had to be prepared to

“In this field, you have to be able to gather information quickly.”

— Mike Moran

photo courtesy Mike Moran communicate findings with the media at a moment’s notice.”

The Firestone incident, Moran admits, was difficult. But a more challenging problem would come nearly a decade later. In 2008 and 2009, the domestic auto industry experienced near-collapse when General Motors and Chrysler filed for bankruptcy. Though Ford did not file for federal funding, the company was still in grave danger. “Most of the automotive suppliers in the United States work for all three companies,” Moran says.

“If one company can’t pay for auto parts, the suppliers might not be able to provide parts for the other companies. It could have caused a domino effect.”

Moran worked for five months to preserve the Ford name. “There were assumptions made that all three domestic auto companies were involved in the bailouts,” Moran says.

“While we supported GM and Chrysler’s requests for funding, we spent a lot of time trying to convey to the media that Ford did not request assistance. It was one of the most challenging situations I’ve faced.”

After an issue like the bailouts or tire crisis, Moran says, reflection is key. “It’s important to look back after the fact and re-examine all the actions that took place,” he says. “I have to make an assessment of how effective I was— the things I did well, the things that went wrong—and make changes as needed. That’s what my job requires.”

Iowa State University 2011 | 55

care and keeping of greenlee

photo courtesy Matt Wettengel

Greenlee students Yue Wu and Matt Wettengel

GREENLEE Global entrepreneurs fund lifetime memories by caitlyn diimig

Junior Matt Wettengel found himself in what he describes as “the college-town of Italy” this past summer.

He spent one month of his 2011 summer in Urbino studying multi-media journalism at the University of Urbino. Working with translators, Wettengel interviewed locals and photographed the beautiful city.

Wettengel’s summer experience would have been non-existent were it not for the generous donations of Dale and Kelly (Knudson) Renner.

“It just seems whatever we have done has also had an international component, so that’s why we thought about the international scholarships for Iowa State students,” said Kelly Renner.

The Renners currently live in Weston, Mass., a suburb of Boston. Dale is president and CEO of RedPoint, a global computer software business with branches in the United Kingdom and the Philippines. Kelly is a marketing consultant and has served on the ISU College of Liberal Arts and Sciences Dean’s Advisory Council for four years. Earlier in her career, her marketing clients included British Airways.

The Renners first met on Iowa State’s campus in an inter-

56 | Greenlee Glimpse

personal communications class. Dale graduated with a degree in business in 1978 and Kelly graduated in 1980 with a journalism and mass communications degree.

The Renners reconnected with their roots when their son, Daniel, decided to study business at Iowa State. He graduated in December.

“One of the things we see in our business world is that things are increasingly shrinking; it is a global economy. So we loved the idea of having Iowa State students being able to travel and see that perspective as well,” Kelly said.

Kelly is extremely proud of her Greenlee education and credits it for making her competitive in a global market.

For that, she wanted to give back.

“I just think anytime that you are exposed to another culture, you learn so much about other people and you learn so much about yourself,” Kelly said.

Wettengel shares similar sentiments and said he is very thankful to the Renners.

“I would thank them endlessly because it was one of the best experiences of my life and it really altered my view of where I want to go with my career,” Wettengel said.

iowans join greenlee school advisory council by chelsea evers

Rick Robinson

After spending a few minutes with Rick Robinson, it’s no surprise he was named one of the Des Moines Register’s “People To Watch in 2011.” After 24 years at the Iowa Farm Bureau Federation, Robinson—currently its environmental policy adviser—has done it all. He’s reported on company affairs, worked with the Department of Natural Resources and USDA to improve industry standards and even opened the first wetland mitigation bank in Iowa more than 10 years ago. And now he’s giving back to his alma mater by joining the Greenlee School Advisory Council.

“There were a lot of great opportunities at ISU, and I want to make sure those opportunities are still available to journalism students today,” said Robinson, who graduated in 1987. “I want to make sure journalism students have a variety of hands-on experiences while they’re in school. Businesses like experienced students coming out of college. It’s something we should always be thinking about, and this is my chance to be a part of that discussion.”

Kathie Obradovich

When the Des Moines Register’s Iowa Poll announced Barack Obama was winning the caucuses, the country was dumbfounded. And 1987 Iowa State graduate Kathie Obradovich, the Register’s political editor, was prepared for the fallout. “[The Iowa Poll] was one of the biggest news stories I’ve worked on,” Obradovich said. “We took a lot of heat for that poll, but it turns out we were absolutely correct.”

In the year following the poll, Obradovich took over as political columnist at the Register. She writes for the blog, covers events on Twitter and handles other multimedia projects. This year, she’ll also be joining the Greenlee School Advisory Council to help ensure ISU keeps producing talented graduates.

“As a journalist, I spent my entire career in Iowa,” Obradovich said.

“It is in my interest to grow new talent and keep great journalists in the state.” Obradovich says she’s also interested in discussing possible business and entrepreneurship classes available to students who want to start their own media ventures.

“Most readers of the New York Times don’t understand the caucuses,” Jeff Zeleny, NYT political reporter, said during the Greenlee School’s fall Futures Forum. The forum focused on political journalism careers and journalism’s role in the U.S. electoral process. Other panel members included Kathie Obradovich (immediate right), Des Moines Register political columnist. photo courtesy Yue Wu Iowa State University 2011 | 57

class notes

former faculty Karl Friederich

Karl and Teresa Friederich are enjoying our retirement in Columbus, Ga. We welcome visitors at 100 Spring Harbor Dr., Apt. 245, Columbus, GA 31904.

Veryl Fritz, ‘51

June and I enjoy greeting Greenlee School and ISU faculty friends when we attend special events at Iowa State and Ames. Our four children and six grandchildren keep us busy. Best wishes, Veryl Fritz.

Robert Crom, ‘56

We’re moving south Nov. 14 to Friendship Village of Mill Creek. Our new address will be Robert and Lucy Crom, 0N801 Friendship Way, Apt. 1345, Geneva, IL 60134

Kathleen (Jacobsen) Saccopoulos, MS ‘74

We married off our one-and-only kid, Argyrios, in June in an exuberant week-long celebration at Mikro Horio on the Cycladic island of Kythnos. The hard work on our island home there is now complete. Anyone curious (or contemplating a visit) can see the fruits

58 | Greenlee Glimpse

of our labors at: http://sites.google.com/ site/saccopoulos. My endeavors continue to center around photographing (and trying to identify) the wildflowers, while husband Christos has turned to producing wild sculptural pieces.

Tom Emmerson, ‘60

“Someone still had plans for you.”

That’s how the physician’s assistant put it – just after reporting that I was one of only 5 percent of people who survive pulmonary embolisms. In other words, blood clots. Lots of them. In, on and around the lungs. (Serena Williams and me.) So here I am, about eight months later, in London and feeling pretty good. Not perfect, but lots better and the prognosis is excellent, I’m told, as long as I take my medicine – and, of course, so long as I look the right way before facing English motorists. Did I mention how nice it feels to still be mowing lawns, exercising and writing to the Newsletter? The doctors say I picked up the clots during a flight from London to Des Moines (about six weeks after a round trip from London to Havana). I felt totally jet-lagged after we got back to Ames… But I could still work out at the gym without keeling over. Eventually – two months to the day after returning

to Ames – I dragged myself into the emergency unit at Mary Greeley, barely able to breathe. I was out in one week, thanks to excellent care – and Warfarin (a product originally designed to kill rats by causing them bleed to death). We call it Coumadin, but it’s still rat poison and a life-saver in the right hands.

So what else is new? Linda has fully recovered from her own brush with the Almighty two years ago when she went HOH (head over handlebars) just after riding across the Golden Gate Bridge.

Notwithstanding the health/medical issues, we had a decent couple of years.

We spent three months in London in both 2010 and currently this autumn.

We also managed to go on a 15-day tour of Cuba, which was nothing if not interesting.

Otherwise, very pleased that John Arends was honored with the Schwartz award – and saddened at Jim’s death.

He was one of a kind. Also happy to see portrait of Bob Bartley in the School and looking forward to the Olympics next August. We managed to snag two tickets for a football/soccer match and for, drum roll please, beach volleyball.

(Don’t ask why – just remember that I was under the influence of rat poison when my turn came to request tickets).

BruCe Blythe, ‘03 When Bruce Blythe was attending Iowa State, he dreamed of landing a job at Sports Illustrated. He never imagined he would become a successful business journalist, now covering the Chicago Board of Trade.

While at Iowa State, Blythe worked for the Daily covering football and basketball.

After graduation, Blythe started his first job at a small town newspaper covering high school and small college sports. He recalls it not being all it was cracked up to be.

“You have to pay your dues in this business and often that means working in a smaller market during weird hours for little pay,” he says. Eventually, Blythe began to pursue a career outside of sports journalism and turned towards business reporting.

He is now working his seventh job in that arena, writing about agriculture, farm economy, commodity futures markets and food retailing for Vance Publishing, a small, private trade publisher based in Lincolnshire, Ill. He spends his days working from the floor of the Chicago Board of Trade, where he chronicles the trading of corn, soybeans, cattle, hogs, milk and other farm commodities and how those trades affect the rest of the world.

–-By Devon O’Brien

alumni J. Newton Wallace, ‘41

Still working at the Winters Express, where my son, Charles, is publisher.

Spent 51 years recording temperature and precipitation for U.S. Weather Service.

M. Keith Molsberry, ‘42

Iowa State’s excellent journalism program and instructors have served me well over the years. I’m pleased to know these fine standards are continuing.

Fortunately, my health permits me to still work for family in our property management.

Mary Elizabeth (Lush) Hausrath, ‘46

Husband Al (1947 Bomb photographer) and I look forward to our 70th Ames High School reunion in Ames next May!

Lois Stewart, ‘46

Just back (10/17) from a week at the beach in Alabama. Gorgeous weather, no signs of oil spill, no hurricane.

Reconnected with Southern relatives I hadn’t seen for 50 years. One spent a week with me in June. Very busy year for the house. New windows (19). Have had to cut down my maple tree in the back yard for various reasons (including damage from the recent hurricane of last year). Hoping to save the life of one, but meanwhile no shade for years to come.

A slight stroke (or something) damaged one eye but health otherwise good.

H. Lee, Ag. Jlsm. ‘47, and Kathleen (Boland) Schwanz, H.Ec. Jlsm., ‘48 From Kathy: Nothing happy. Lee has been fighting prostate cancer for eight years... and says he is now “writing -30-” at the end of his chapter. We met in Hamilton Hall when I was a journalism

student and he a returning veteran. It was meant to be....we’ve been married 64 years.

Dixon Harper, ‘48

Retired 19 years and just happy to still be around.

John Anderson, ‘49

After 44 years in Storm Lake, we have moved to Edgewater in West Des Moines, Iowa, to be closer to two daughters. Will enjoy visitors.

Ray Dankenbring, ‘50

Still writing books. Now finishing text and drawings for a children’s book about a little squirrel – “Little Munch” – that we had in our back yard.

Frank Ferguson, ‘50

My working life is in its second year as chairman of the Board of Curriculum Associates, a publisher of instructional

Iowa State University 2011 | 59

class notes

and assessment materials for K-8 classrooms. It continues to be rewarding as I pursue our mission to make schools better places for learners and teachers. My wife, Mitzi, who I met at Iowa State in 1949, and I are looking forward to our 59th year of marriage. All is well. If you’re in the Boston area, ring our chimes! 26 Harvest Circle, Lincoln, MA 01732; f2@cainc.com

Oliver Nelson, ‘50

Still living happily in New England with wife of 60 years, Marion (DeBois), H.Ec. 1949. Glad to read about the continuing great programs in the Greenlee School.

Paul Andre, ‘52

Another great R&R (rocking and reading) year, but have concluded the library will continue to have more books than I can consume. Have been attending some high school crosscountry meets to watch my great-grandson race. He is the star of his team and one of the top runners in his conference, and is just a sophomore.

Lloyd Kline, ‘52

neighbors, books, paintings, farms, songs, hymns. It’s been a great life! We never do anything by ourselves. Hopefully, we remember God!

Theodore Hutchcroft, ‘53, PhD ‘78

The Arkansas landscape is changing as the legislature and constitutional offices become competitive. My surprise of the year was to be elected to the National 4-H Hall of Fame.

Gene Maahs, ‘53

Great year. Celebrated 80th birthday and 60th wedding anniversary.

George Peterson, ‘53

Moved yet again, but still in Deland, Fla., home of ferns, oranges, Spanish moss, rivers, lakes and armadillos, and Stetson University, home of the Hatters. Except for crops, it reminds me of Ames. Without snow.

Jerry Davis, ‘54

“The Human Jewel” and I have become products of our associations with humanity, family, travels and common interests through several phases of life....church, organizations,

Would our Founding Fathers have embraced today’s loony Tea Party? I think not.

dave rieff, ‘93 While at Iowa State University, Dave Rieff wasn’t sure exactly what he wanted to do with his career. As a football player, he was always interested in sports, but bounced from major to major until landing on journalism. Following an internship at WOITV, he found himself traveling the nation with ESPN commentating for the thrilling sport of drag racing.

Rieff has racked up more than 1 million nautical miles in the sky flying to races around the nation. In a typical week, he will leave on Thursday and return home to Omaha, Neb., on Monday. From locations including Los Angeles, Dallas, and Las Vegas, Reiff and his group, which he calls his family, travel to 19 racetracks for more than 22 events each year.

“The big event is held Labor Day weekend in Indianapolis,” said Rieff. “It’s called the U.S. Nationals and it’s kind of our sport’s Daytona 500.”

During the events, Rieff is on the go.

“I do a little of everything,” said Rieff, “from hosting play by plays to pit reporting.”

Of the roles, Rieff is particularly fond of being in the pit during a big race.

“It’s incredible,” he said. “We’re talking about vehicles that have engines that produce between 8- and 9,000-horsepower, that travel 1,000 feet in under four seconds – that’s more than 325 mph.”

In addition to drag race commentating, Rieff has hosted a variety of events for ESPN including swamp buggy racing, women’s fitness shows, golf infomercials and a motorcycle program called “Moto World.”

— By Erin Amend

60 | Greenlee Glimpse

James Evans, ‘54

Greetings and best wishes to all.

Burton Gleason, ‘55

We enjoy seeing our Greenlee School alumni on CNN nearly every day. We also enjoy Roy Reiman’s “Our Iowa”; we had journalism classes together. Will always remember Ken Marvin’s work with student magazines.

Frank Wicker, ‘55

Retirement still fun! Participation in Revolutionary War re-enactments diminishing due to declining health. Still working on family geneaology, but that’s slowing down since information is getting harder to find. Wish my health was good enough to return to ISU to see the changes, and hear the bells every noon.

Paul Meyer, ‘56

Stanley F. Meyer, Ag. Jlsm. B.S. 1956; Jane (Hammerly) Meyer, H.Ec. Jlsm. B.S. 1955; (406) 453-0144. j-smeyer@bresnan.net

D. Keith Ballantyne, ‘57

Two milestones in our lives in 2010 and 2011 – both turned 80 last year and celebrated 60 years of married bliss this Sept.

15. Still spending winters in Naples, Fla. Hope to run into Roy Reiman sometime. We are in the Stonebridge development.

Emily Mahaney, ‘10 Waiting in line with a friend to pay for a few items at Duane Reade, Emily Mahaney grabs the August issue of Glamour magazine off the shelf and opens it to her very first article entitled “Help, My Boss is a Nightmare!”

“I think the coolest part for me was when my friends first saw the piece,” she said. “I opened to my story and was just like, ‘Luce, check it out!’ She had no idea what she was looking at and then she freaked! She was so proud she told the cashier and pointed to my name on the page. It was really funny. Later, my friends all took turns reading it in front of me. I was totally, totally embarrassed, but I’ll never forget it.

“I feel like it has been a long time coming,” said Mahaney, of her blossoming career as editorial assistant at Glamour magazine.

From the crafty pages of Highlights to the chic spreads in Glamour, Mahaney has embarked on a career that sparked at an early age. Flipping through stacks of her mother’s Better Homes and Gardens magazines was an exciting childhood pastime. Her amusement stuck and eventually led to the discovery of her love of fashion.

“I’m from a small town called Denison, Iowa,” Mahaney said.

“Dressing up made me feel like I was part of a big city.”

Leaving behind her small-town Iowa life was an adventure Mahaney embraced by working as an intern for Teen Magazine in Los Angeles and InStyle magazine in New York. Mahaney also interned with Midwest Living magazine in Des Moines as a Meredith apprentice.

She was first introduced to editing in professor Eric Abbott’s class.

“Editing is a very different art than writing and you don’t always get to exercise it,” Mahaney said, “It’s what I want to do, and his class was really the first time I got to try my hand at it.”

Today, only two years after graduation, she is one step closer to her dream of becoming an editor.

“I feel so incredibly lucky,” Mahaney said, “The staff [at Glamour] is full of so many incredibly smart, warm, driven women. It is so exciting to go to work everyday with them. My editors are like mentors, so supportive and patient. They make a point to be involved with teaching and guiding me.”

—By Cicely Gordon

Iowa State University 2011 | 61

class notes

Hal Lipper, ‘75

Doris (Dockendorff) MacFarquhar, ‘57

Sadly I must report my husband, Donald (Civ.Engr.1958), passed away in May. Friends and family bring support, and I will continue to enjoy our western New York home and travel when possible.

“Every day is an adventure,” Hal Lipper says of his current work as a press agent for the U.S. Agency for International Development. “I went into journalism to make a difference, to do good for the world through writing,” he said.

The past five years working for USAID has taken Lipper to remote villages and refugee camps, to AIDS wards and avian influenza labs.

Prior to his job with the USAID, Lipper worked for several major publications around the world, including the St. Petersburg (Fla.) Times, the China Daily and Travel+Leisure magazine. During Lipper’s 15 years as a film critic and entertainment writer, he interviewed and profiled actors such as Brad Pitt, Tom Cruise and Meryl Streep. While Lipper found it fulfilling to write about film, travel, food and business, he felt that he was moving away from his core values – helping people and society. That’s when he joined USAID. “It has given me access to the most important people of all – people in dire need of receiving U.S. aid,” Lipper says.

Some of his more recent work consists of taking the USAID/MTV EXIT (End Exploitation and Trafficking) campaign throughout Asia to raise awareness about human trafficking. “Working on an on-air, online and on-the-ground campaign that made a positive difference in peoples’ lives was enormously satisfying,” Lipper said.

Career isn’t Lipper’s only love, though. Lipper met his wife of 16 years, Jing, while on the job in Beijing. Since they’ve been together, they have lived in Hong Kong, New York City, Seoul and Bangkok, Thailand. Always being on the move doesn’t seem to bother the travelling couple. According to Lipper, “Jing and I love traveling. We’ve explored much of France and are looking to do the same in Serbia, Montenegro, Croatia and the rest of the Balkans.”

— By Cindy Frisch

Donald Somers, ‘58

Still enjoying retirement. Keeping busy with my banjos and tutoring inner-city kids. Both activities very rewarding.

John Taylor, ‘58

Proud of the good work the journalism department is doing. Still in Newton!

Have eight grandchildren and six greatgrandchildren.

Neala (Lawrence) Benson, ‘59

It is great to hear about the accolades and awards received by students, staff and faculty in the Greenlee School.

Congratulations to all! 614 Hodge, Ames, IA 50010; nealalb@aol.com

62 | Greenlee Glimpse

Eldean (Dean) Borg, ‘59

Iowa’s role in the presidential election process keeps me involved in political reporting for Iowa Public Television and Iowa Public Radio. 722 College Blvd., Mount Vernon, IA 52314; dborg@aol.com

Nicholas Pierce, ‘59

Current activities include volunteer work at the local cat shelter, singing barbershop harmony with Channel City Chorus and learning to play the accordian. Iowa is still part of my life through annual pilgrimages to Okoboji and cycling with old friends.

Stephen Wells, ‘60

Another year of retirement. This year I co-authored a book commemorating the Peace Corps’ 50th anniversary.

“Answering the Call – Pioneering the Peace Corps in the Philippines,” was published in March and available at Amazon. It’s a group of essays by those of us who joined the Peace Corps in its first year, 1961. Also this year we learned from son Jeff and daughter-in-law Esther we’ll be grandparents again. Their first child will be born in March in Ann Arbor. We plan to spend this Christmas with our daughter’s family in South Florida. Finally, we sold our 30-foot sailboat 24 years after launching it, a sad passing. 6135 Forest Trail Way, Brighton, MI 48116; steve_wells1939@sbcglobal.net

Edith (Lillie) Bartley, ‘61

Much travel in spring 2011: three weeks in the Holy Land with church friends, three weeks in southern France with my two sisters, 10 days in England with my youngest daughter.

Otherwise, same address, same grandson. Two daughters in NYC, one in Los Angeles. Broke my right wrist playing tennis, mostly recovered. 253 Hicks St., Brooklyn, NY 11201; edith. bartley@att.net

Vincent Bradley, ‘61

Still living the “retired on a tropical island” lifestyle. Hawaii offers all the pleasures of year-round paradise, yet easy access to the fine arts and culture through the University of Hawaii, the symphony, opera, Broadway theater, art museums and world-class athletic events. We have a great daily newspaper and a full selection of international media to keep us wellinformed. We’ve loved it here since we retired 13 years ago to the home of our president.

Russell Kaniuka, MS ’61

I think often of my wonderful J-School days, especially the friendship of classmates and the privilege of studying with such memorable profs as Rod Fox and Jim Schwartz.

Robert Lemay, ‘61

Mary Ann and I celebrated 50th on July 1. We had a grand celebratory cruise on the Danube, Main, Rhine rivers in September. Now I’m battling pancreatic cancer.

Merrill Oster, ‘61

We sold our last publication, Naperville (Ill.) Magazine. The Chicago Tribune Co. is the new owner. That frees me up to focus on Pinnacle Forum, a ministry to leaders, and other important projects like grandparenting and book writing.

Tom Goodale, ‘62

After a year in Lexington, Ky., the board of directors of Omicron Delta Kappa voted to move the headquarters to the founding site at Washington and Lee University in Lexington, Va. As executive director I enjoyed helping purchase a historical building, the Chesapeake and Ohio train station built in 1883, where we are now headquartered. This my third residency in the Commonwealth of Virginia after serving at Virginia Tech and the College of William and Mary. I am enjoying this opportunity and remain grateful to Iowa State and those who helped me from my time in what then technical journalism. 30 Haven Oak Dr., Lexington, VA 24450; tomgoodale@ earthlink.net

Jennifer Martin, ‘04 It’s a well-known idea that given plenty of time, most college students change their majors at least once during the course of their college careers. These changes are what helped Jennifer Martin build the knowledge she needed to be successful after graduation. Martin originally came to Iowa State University to prepare to work in graphic design for some of her favorite magazines. When it became apparent graphic design wasn’t her forté, Martin decided to move to journalism.

Martin then studied print media and newspaper reporting. But in a time when the media industry was evolving, public relations looked to be a safe haven.

“Public relations just seemed much more stable at the time,” Martin said.

After graduating, Martin took a job working for the National Institute of Food and Agriculture with the U.S. Department of Agriculture in Washington, D.C. “I pretty much do a bit of everything everyday,” Martin said. She may write news releases, write content and work with graphic designers on the USDA website publications, or set up an entire media trip for the agency’s director. “I set up news conferences, one-on-one meetings with reporters and university leaders, speeches, even visits to campuses to talk to classes like the ones at ISU,” Martin said.

— By AJ Speck

Ann (Nelson) Ward, ‘62

Still enjoying travel, with a trip to Normandy in May. Also visited many events since this is our 50th reunion year. Still enjoying our living in Arizona, although this year was really hot. Had fun with short trips and many guests.

Iowa State University 2011 | 63

class notes

Jim Stephens, ‘63

Still trying unsuccessfully to kill my fool self. After botching two Navy tours in ‘Nam, farming, the agency business and the 9-point-something earthquake near Tokyo last year (family unscathed), I decided to take a forward double-flip down the basement stairs back home. Broke ~17 bones, but am back for more (slow learner, as you may recall). Sold home in Iowa; Peg and I are building in Sun City Festival west of Phoenix. We’ll also be trailer trash and gardeners on the Iowa farm for several warm months each year. Doing well, all things considered. Cell # stays the same: 319.461.9241. 2566 Gingko Ave., Washington, IA 52353; jimstephens22@gmail.com

James Grunig, ‘64

Lauri and I continue to divide our time in retirement between Maryland and the Oregon coast. I was inducted into the PR News Public Relations Measurement Hall of Fame in March, and received both the International Public Relations Association (IPRA) 2010 Presidential Award for outstanding contribution to better world understanding (with Larissa A. Grunig) in May, and an honorary Docteur Honoris Causa from the University of Quebec at Montreal in June. In August, I spoke at a conference in Barranquilla, Colombia, returning to Colombia after doing research there from 1967-69. 41 Brinkwood Road, Brookeville, MD 20833; jgrunig@umd.edu

Jocelyn Elfstrom Brucker, ‘07 Adjusting to the “island life” is tough for a Minnesota native. Constant sun, beautiful weather, beaches in every direction, and no snow in sight – just a few of the hardships Jocelyn Brucker faces everyday. After receiving her bachelor’s degree with majors in journalism and English, Brucker and her soon-to-be husband moved to Maui. Brucker quickly found a job as public relations manager for the Sheraton Maui Resort and Spa, where she was responsible for local advertising, media relations such as press releases and crisis management, maintaining a positive online presence and daily activities for public relations interns.

Following a three-year stint with the resort, Brucker was promoted to field marketing manager of Starwood Hotels and Resorts Worldwide Inc., for the entire Hawaii region. According to its website, Starwood Hotels and Resorts Worldwide Inc. is one of the world’s largest hotel and leisure companies encompassing 1,041 properties in 100 different countries.

In her new job, Brucker now works with a small team in Honolulu to drive revenue for 11 resorts all over Hawaii, using marketing tactics such as Web pages, search engine optimization, print and digital advertising, and social media. Brucker admits, although her job is geared toward marketing, it was her experiences and education she received from the Greenlee School that prepared her for her career path. Brucker and her husband, now living in Honolulu, enjoy frequent trips to the beach, the Hawaiian sun and discovering all that Hawaii has to offer to two young professionals from the Midwest.

— By Thomas Page

64 | Greenlee Glimpse

Mary Beth (Sartor) Obermeyer, ‘64 After 10 years of talking about writing books in this newsletter–I have three out this year. I love my publisher, North Star Press of St. Cloud. And I love and am grateful for Jim Schwartz who took on the ms when it was 1400 pages. “Soldier on,” he’d say, all the while making the useful big-picture comment I could use at the moment. Toni tells me it was the last book he was reading and I am honored. And Tom Emmerson took 500 pages to New Orleans in the aftermath of Katrina and passed the ms on to yet one more good reader. They just don’t let us go until we get there, do they? The books, non-fiction, are “The Biggest Dance: A Miracle on Concrete,” May, 2011; “Big!” September, 2011; and “The Days of Song and Lilacs,” out next June, information on www.bethobermeyer. com, and on Amazon.com. Seventy photographers donated more than 150 photos for the books, including the cover of the first, a Yamagata serigraph of The Big Tap. Garrison Keillor gave me a quote for the back cover and the St. Paul Pioneer Press named it the Summer Read Pick. Marketing skills kicked in, thank you, ISU. Writing,

promoting and appearing all at the same time have made for a hectic wonderful year. My two favorite moments: a man on an elevator asked if he could be Beth Obermeyer for Halloween; and a brass manhole cover was installed on 7th and Hennepin, downtown, inscribed “Tap! Tap! Tap!” in honor of the 1801 tap dancers I organized to open the Hennepin Center for the Arts (the first book.) Tomorrow the November Minnesota Women’s Press magazine is anchored by my essay on the importance of showing up, the theme of that issue. I attended both James Schwartz occasions: in Minneapolis where Minnesotans praised how he used his journalism talent for the environment (Ron Schara spoke); and in Ames, where the faculty I knew or have read about spoke from their hearts. Toni closed, playing our requests on the piano, what we needed.

Jim and Toni were the experience of a lifetime for us all.

James Eberle, ‘65

Retired in 2010 after 45-year career in journalism and trade associations in Iowa, Missouri, Kentucky and Washington, D.C. Plan to make up for not traveling earlier in life.

Robert Dunaway, ‘66 Retired

Robert Krotz, ‘66

Enjoying retirement! Glad to see ISU’s successes continuing on so many fronts.

Bill Vint, ‘66

I’m now fully retired, and working full-time at it. In 2009, I resurrected my little communications business, Sleeping Dogs Communications, in partnership with Jerry Schneider (a former United States Bowling Congress colleague).

Our primary line of business is handling media relations for the Professional Bowlers Association. My wife Lisa and I also recently celebrated our 20th year of publishing Windy City Bowling News, a monthly tabloid serving the greater Chicagoland area. In January, I was recipient of the World Bowling Writers’ Gosta Zellen Award for contributions to bowling journalism. In February, I was selected as President’s Award winner by the East Troy (Wis.) Chamber of Commerce for volunteer programs I helped with locally. In May, I agreed to become editor of the “Mail Pouch Barnstormers” newsletter, a quarterly publication dedicated to people who

John Akers, ‘79 John Akers + sports writing = a 34-year love affair and a national career. After transferring to Iowa State University his junior year, Akers was looking to stand out among other students. He began his career in sports information for the Cyclones before his adviser led him to his future job at the Ames Tribune. Working Friday night sports, Akers got his first taste of the newspaper industry, covering the Cyclones and area high schools for five years. From there, Akers headed to the San Jose Mercury News, covering college sports, mainly at Stanford University.

After helping out his wife in her search for a photograph of Basketball Times writer Bob Ryan, Akers eventually landed his current job as managing editor, publisher, designer, and every other job that goes along with producing that monthly national magazine in Matthews, N.C. Throughout his 10 years at Basketball Times, Akers has met some extraordinary people, but his interview with John Wooden, UCLA’s former coach and 10-time national title winner, remains forefront in his memory.

“My in-home visit with John Wooden will be one I will always remember,” he said. “I visited with him in his modest apartment study where he had lived since the early 1970s.

[That study] was lined with awards.”

Along with his numerous duties at the Basketball Times, Akers recently was elected first vice president of the U.S. Basketball Writers Association.

— By Alison Roth

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John Immesoete, ‘86 Beer, burgers and BMWs – every man’s dream. John Immesoete has made his mark on the world of advertising by creating some of the most memorable and hilarious radio and television ads for these products.

After graduating from the Greenlee School and creating multiple ads for McDonalds, Verizon and BMW, Immesoete began a project that would become the favorite campaign of his career: Bud Light’s “Real Men of Genius,” one of the most successful and memorable Anheuser-Busch advertisement blocks.

“Basically it’s sort of a takeoff of all of the serious beer ads that have been done over the years,” Immesoete explained. “Beer, a lot of the time, used to do salutes to serious people, so we kind of turned it on its ear to make it funny.”

You may recall “Mr. In-The-Car Nose Picker” or “Mr. Push-Up Bra Inventor” from Immesoete’s repertoire, honoring obscure, average Joe American heroes. The campaign included dozens of different “geniuses,” and the collaboration became one of Anheuser-Busch’s most award-winning campaigns, including Gold and Silver Clio Awards for radio and television.

Immesoete did not stop there. He helped create and direct Budweiser’s first short films, “The Best Man” and “Gas, Food, Beer” which were featured on VH1, Comedy Central and USA Network.

With such an impressive portfolio, Immesoete, who resides in Chicago, now can write his own ticket. “I’ve been working for the past eight years as an independent commercial director,” he said. “I’ll probably continue doing that, and possibly look up the agency world again and maybe do a combination of creative director and film director as well.”

— By Sally Adams

love the nostalgia of Mail Pouch tobacco advertising, most notably painted on barns throughout the coal mining regions of the mideastern U.S. And in June, just because I didn’t have enough to do, I got elected to a three-year term on the USBC Board of Directors. On Oct. 15, Windy City Bowling News will become the first “business” ever inducted into the Illinois Bowling Association Hall of Fame, and Lisa and I will “accept” on behalf of WCBN. So as it turns out, I’m not really re-tired...I’m just plain tired. billvint@sleepingdogscommunications.com

Rick Davis, ‘67

Barbara (Bean) Abbott, ‘67, ms ‘86

All is going well in retirement. We continue to keep our hands in broadcasting with two FM stations in Kansas. Small-market radio is tough in these times. Just finished 45 years in farm broadcasting and 14 years on foundation board of NAFB.

I attended the 38th annual writing conference in Port Townsend, Wash., this summer. Pam Houston was my faculty person for the morning workshops. This wonderful week kick-started my latent fiction-writing efforts. Two days after I returned I was invited into a writing critique group.

So I’m hooked!

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Mostly retired and now living in New Braunfels, Texas (fringe of Hill Country, north of San Antonio). Still able to write freelance sports pieces for former longtime employer, San Diego Union-Tribune... when the stories can be researched and written remotely – by phone, email and Internet. It does work out. And it’s a way to stay connected to a certain degree with the newspaper world. rdavis102@satx.rr.com

Richard Hull, ‘67

Carol (Marlow) McGarvey, ‘67

Knock wood, it’s been a busy freelancing year. I cover homes, gardening/landscaping, food and people features for Welcome Home magazine. I also am senior writer for The Creating Together Journal, a resource for activity directors of retirement

and assisted living communities. This year I also edited three books. On the home front, Tom and I celebrated our 40th anniversary with a trip to Maine, and our seventh grandchild arrived. We have one granddaughter and six grandsons. Hello to all my classmates. 5717 Kingman Ave., Des Moines, IA 50311; tcmcgarvey@aol.com

Steve Mores, ‘67

one journalistic endeavor (I use the term loosely), continuing a monthly column for The Shepherd Magazine that has now endured nearly 30 years. Life is good, but it’s occasionally unnerving to see so much of it in the rear view mirror.

1911 290th St., Greenfield, IA 50849; bredahl.mtfarms@gmail.com

H. Keith Henry, ‘69

Must be getting older: had knee replacement this summer and should do other. Still working full time. Newspapers are far from dead, especially community journalism. Next step is pay for our Web content and complete upload.

After 37 years of government public affairs, I retired from NASA at the end of 2010. My new job is being a caretaker for my wife, who increasingly feels the effects of a somewhat rare form of dementia. We both sing in our church choir, and I sing in a regional chorus.

Garrett O’Keefe, MS’67

William Monroe, ‘69

Emeritus professor, journalism and technical communication; adjunct professor, Colorado School of Public Health, Colorado State University.

Lawn Richard Griffiths, ‘68

Three years since the East Valley Tribune (Mesa, Ariz.) laid me off and then nearly folded. I am a freelance writer for the Tribune and the Arizona Republic. I also do freelance editing and lots of nonprofit writing on the side. I started Social Security this year and now receive four pensions. I serve in about 15 community leadership roles. The Kiwanis Club of Tempe weekly newsletter, which I write and publish, won first place in the southwest district for the 19th time in 21 years. Arizona Gov. Jan Brewer inducted me into the Arizona Veterans Hall of Fame Oct. 28, an award based on community service and leadership since my discharge from the Army in 1971.

Wil Groves, ‘68

See entry for Marjorie Pfister Groves, ‘73.

Marielle (Mary Lynn Barker) Harrison, ‘68

Greetings to ISU friends. I am employed as a senior caregiver and serve elders in their homes. In many ways this allows me to continue practicing my social work skills. My daughter, Dardi, was married on Cape Cod, Mass., and I have one toddler grandson. My life is full and busy with online research and reading, trips to the library, dinner with friends, church activities and trips out East to see loved ones. I am in good health and maintaining that is a priority for me. I still love Minnesota! 5440 Vernon Ave. South, Edina, MN 55436; marielle. harrison@gmail.com

Clark BreDahl, ‘69

After taking early retirement from ISU Extension, I am one and a half years into the full-time farming mode again and finally starting to get reorganized. Agriculture has been good to us and good to Iowa the past couple of years, though smalltown Iowa still appears to be downsizing. Wife Linda (Elem.

Ed. ‘70), daughters, grandkids all doing fine. I still maintain

Retired but active in local political campaigns, serving as Gov. Terry Branstad’s transparency adviser and helping the Greenlee Advisory Council spread the good news about Greenlee.

Gary Speicher, ‘69

Sue, Chris, Amy, Matt and Sarah all doing well. I was diagnosed with chronic lymphocytic leukemia in July. There is no cure for “CLL.” No treatment recommended after visit to Mayo Clinic. As Dr. Call said, “Keep working and keep fishing!” Finished 23rd out of top 40 pros at National Guard FLW Walleye Tour Championship at Bismarck, N.D., in September! Thanks for your prayers. Spike.

Gary Vincent, ‘69

Have retired from the world of employment and joined the ranks of the self-employed. Vincent Communications Consulting is actively seeking editorial and marketing communications assignments. I’m enjoying very much finding the right mix of “work” and “retirement.” 1270 South 4th St., Carlisle, IA 50047; grvincent@q.com

Jack Brimeyer, ‘70 Retirement is good.

Carole (Zike) Custer, ‘71

Record enrollment. Record contributions. Integrated marketing at work. We’re preparing to transition from President Geoffroy to President Leath in early 2012.

Director, Office of University Marketing, ISU. 2750 Beardshear Hall, Ames, IA 50011

Meredith (McHone) Pierce, ‘71

Dennis and I still live on 43 wooded acres just north of the Raccoon River at the I-80 Adel exit. I retired in January, we sold the trucking business in March, bought an RV Toy Hauler and spent a lot of the year ATVing from West Virginia to the Black Hills to Utah. Guess that makes us “officially” retired!

On the semi-professional side, in mid-October I was thrilled

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to participate in the grand opening of the awe-inspiring World Food Prize Hall of Laureates in downtown Des Moines. As a member of the WFP Laureate Society, I joined fellow grad Warren Riedesel and others to help facilitate the event and look forward to further opportunities when the Hall reopens to the public next spring. I’m sure I’ll run into more fellow grads!

23109 330th St., Adel, IA 50003; meredithpierce@iowatelecom.net

William F. Tubbs, ‘71

I observed my 40th anniversary at The North Scott Press in August, and Linda worked side by side 37 of those years. A professional highlight was accepting a scholarship from the International Society of Weekly Newspaper Editors to attend its annual conference in Coventry, England, in July to receive the “Golden Dozen” award for editorial writing. Travel with Rotary International included a humanitarian project fair in Oaxaca, Mexico, and the international convention in New Orleans, plus many activities closer to home, including editing District 6000 News for Iowa Rotarians. We enjoyed direct flights from the Quad Cities to Ft. Myers, Fla., while they lasted, to visit our daughter, Alisa, but she and her husband, Joe Sleep, are relocating to the Des Moines area. Now two of three daughters (also Anne Olson) will be there. Our third daughter, Aimee, lives in Seattle. Our staffs at the Eldridge North Scott Press and Wilton-Durant Advocate News have kept the papers strong, including six awards last year from the National Newspaper Association, including first place for best coverage of local news. We were happy to welcome Michael Bugeja to Eldridge in June, and to renew ties with ISU through

68 | Greenlee Glimpse

our support of the Future Forums. (The photo is ISWNE president Jeremy Condliffe of Congleton, Cheshire, England (r), presenting the Golden Dozen award to Bill Tubbs on July 10 at the University of Warwick in Conventry, England.)

302 S. 8th St., Eldridge, IA 52748; btubbs@northscottpress.com

Harlen Persinger, ‘72

Traveling picked up this year. I was able to complete freelance projects at the World Ag Expo in Tulare, Calif., the Farm Progress Show in Decatur, Ill., World Dairy Expo in Madison, Wis. and the Farm Technology Days in Marshfield, Wis. Other assignments included doing human interest features and photo galleries for state and national agricultural publications along with covering different venues for several clients. In September, I attended the 55th International Federated Agricultural Journalists Congress in Guelph and Niagara Falls, Ontario, Canada. The group included 250 folks representing

Jose Luis Aguirre Alviz, MS ‘90 Expectations of Greenlee grads have always been high, but Jose Luis Aguirre Alviz has set a new mark—taking the lead in changing the constitution of his country.

For many years, Aguierre has held a deep interest in fostering participatory media to serve the needs of people in his home country of Bolivia and beyond. There, people speaking local languages such as Aymara and Quechua have often not been able to hear programs in their own languages. For his master’s thesis, he studied “river radio,” a project in which residents of very rural Bolivian communities along tributaries of the Amazon River were given recording devices and told to record whatever they wanted to represent their communities – news, music, announcements. The resulting recordings were collected and broadcast by local radio stations.

His thesis work led to a career as director of SECRAD (Training Service in Radio and Television for Development) at Bolivian Catholic University in La Paz. There, he worked to help create and strengthen small community radio stations that broadcast development messages in local languages. The process was complicated by government regulations that made many of the stations illegal, plus opposition by traditional commercial stations. In 2004, with help from SECRAD, the practice of community radio was legalized. Aguierre worked to convince commercial broadcasters that these local community radio stations posed no threat to their interests. He created an alliance of rural organizations, commercial broadcasters and others to recognize the importance of providing all citizens with the right and ability to speak out and be represented. In 2009, his leadership and networking paid off – the constitution of Bolivia was changed to include “the right to communication and information for its citizens” and also to protect the rights of community radio broadcasting.

— By Eric Abbott, ‘67

25 countries. For the past 30 years I have been operating the family farm in north-central Iowa. It was another superb growing season and luckily several major storms missed by a few miles. Final harvest results showed the soybean and corn crop came in well above the national averages.

Warren Riedesel, ‘72

After nearly 40 years in agriculture, I must say this is the Golden Age of our industry. As corn seed marketing communications manager for Pioneer HiBred, I’m fortunate to be in the middle of it. Technology races ahead as we strive to provide a growing world with food, fuel and fiber from a finite base of arable land.

Satellite global positioning and handheld mobile devices are now everyday tools of the farmer’s trade. Lots of new communications channels and challenges for companies like Pioneer. I’ve never drawn on my technical journalism foundation from ISU more than now. 701 16th St., Des Moines, IA 50314; warren.riedesel@pioneer.com

Marjorie (Pfister) Groves, ‘73

Wil is becoming more retired. We’re now volunteering in Yellowstone National Park for the month of October, during harvest in Iowa. We started the year on a cruise with our son and daughter-in-law. February into March, Wil worked on his scuba certification and I snorkeled in Belize. Then we flew to

Katie Boes, ‘03 The first time Katie Boes toured the Iowa State University campus, she said she fell in love with it. She could tell the staff really cared about their students and she felt a sense of community. She graduated in 2003 from the Greenlee School with a double major in journalism and speech communication with her focus in public relations. While she was a student at ISU she was involved with many activities. She wrote for the Iowa State Daily and Ethos Magazine, and was president of her sorority.

While in college, she interned at Meredith Corporation and went to New York for a summer to intern for a Broadway company.

After college, Boes moved to Boston for two years and worked for advertising and marketing agency Jack Morton Worldwide. She started out as the assistant to human resources and then became program coordinator. She moved from Boston to their New York City office for another two years.

Once she was settled in New York, Boes decided she wanted to try her hand at public relations. She worked at Brides.com for a year and from there she moved to Travel & Leisure Magazine. Boes is in charge of the integrated marketing team where they come up with promotional campaigns for different tourist destinations. She loves what she does and she even gets to travel to some of the destinations for which she creates campaigns. In the future, Boes plans on finishing graduate school at NYU and hopes to own her own marketing consultant company.

— By Erica Engh

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Kelly Howard, ‘08 Shortly after graduation, Kelly Howard packed up her car and drove across country in hopes she’d find work in Los Angeles. Buoyed by her months interning in New York City public relations and heading up the Iowa State Daily PR department, the Minnesota native was determined to succeed on the West Coast.

A friend of Howard’s working in the Los Angeles fashion industry referred Howard to Kip Morrison, a fashion, beauty and lifestyle public relations firm that hired her. Howard now works to land exposure for her clients’ products in beauty and fashion magazines, promotes products out on social media sites and television and works on celebrity placement.

“I love the industry,” she said. Much of her time is spent traveling to and from New York City for her clients.

Working at Kip Morrison isn’t all Howard does, though. Living in Los Angeles, there is no shortage of new things to discover. “I try to stay active,” she said.

Howard enjoys going to the beach, hiking up in the hills and trying out new restaurants in West Hollywood, where she lives.

— By Molly Cleveland

Martha (Mueller) Greder, ‘75

Director of education at Trinity Lutheran Church for 11 years; adjunct instructor at North Iowa Area Community College since 2000. Sept. 10, 2011 – best football game I’ve ever seen.

Go Cyclones.

Honduras for a Heifer Project study tour. The summer was spent in River City, with Wil directing “Music Man.” Next we packed our ’74 VW camper for a trek to West Virginia to see where Wil’s ancestors settled before his great-great-grandfather came to homestead in Iowa. From West Virginia, we drove to Kansas City to watch our son receive his MBA. Soon after, we left for Alaska, came home to repack and headed to Yellowstone. 2995 Neely Ave., Jewell, IA 50130; marjoriegroves@ hotmail.com

Becky (Murphy) Stadlman, ‘74

107 NW Rock Creek Circle, Ankeny, IA 50023; bstadlman@mchsi.com

Julia (Nielsen) Wolf, ‘74

This is year 25 for me at the University of Kansas (insert a cliche here about how the years fly by because they do, they really do). I’m currently the senior project manager for the Office of University Relations, the public relations office for KU. 4211 Wimbledon Dr., Lawrence, KS 66047; jwolf@ku.edu

David Drennan, ‘75

Son Brad is a junior at ISU in history education. Daughter Katie is a freshman at the University of Central Missouri in interior design.

70 | Greenlee Glimpse

Mike Moran, ‘76

Absolutely enjoying my 27th year with Ford Motor Company in Communications. Consumers have rallied around Ford not only for not taking government funds, but also for some exciting new cars and trucks. I still engage with fellow ISU J-school alumni at various news outlets around the country during my work travel. Delighted that my daughter started in the journalism program at Michigan State this year and writing for Edmunds.com. Hoping to get back to Ames in the coming year. 8024 Rising Ridge Road, Bethesda, MD 20817; mmoran3138@aol.com

Ron Deaton, ‘77

I continue to be in education and am currently serving as director of secondary education/career and technical education for Kannapolis (NC) City Schools outside of Charlotte. It is hard to believe I am retiring after this school year. Seems like only yesterday we were walking the corridors of Hamilton Hall. Where has the time gone? 4506 East Maiden Road, Maiden, N.C. 28650; cyclonecrazy@charter.net

Laura Murphy, ‘92 Nearly a decade after graduating from ISU, Laura Murphy quite literally “ran away with the circus.” Upon acquiring a job as a publicist for Cirque du Soleil, Laura began work on its Orlando, Fla.-centered production of “La Nouba.” Many of her duties include creating story ideas about the show and pitching them to local, national and international media outlets, as well as coordinating publicity events, photo shoots and artist appearances.

“This may sound cliché, but my favorite part of the job is hearing the applause and seeing a standing ovation for the show each night,” Murphy says. “The seemingly impossible performances and the creativity of the production are really awe-inspiring.” The most exciting moments of her job? The opportunity to travel around, seeing other Cirque productions and meeting their artists and staff. Whether it is to see a tour of one of the original productions, or being able to assist with the media for the opening of a new show, Murphy says, “It feels like we are a part of a big international family with the goal of spreading joy through incredible entertainment.”

During her time with Cirque du Soleil, Murphy has worked with artists from 14 different countries. Being able to maintain a career in an industry that she truly enjoys is what she says is her greatest accomplishment. Of course, acquiring national attention for her work on the Ellen Degeneres Show, ESPN and in O Magazine doesn’t hurt either.

— By Justyn Sharp

Raeanne Hytone, ‘77

A highlight of the year was a mini-reunion with Jl MC pals and sorority sisters in Minneapolis this spring. I’m still doing advertising (since 1995) for a local jeweler and wonderful client, and have added social marketing to my responsibilities.

Let’s just say it’s not my favorite part of the job. Still splitting my time (and personality) with Rae Bakes and am on a high from doing custom cookies for the Vice President (yes, that one) via his social secretary. No wedding date yet, but there will be, promise! I was very sad to hear the news about the amazing Jim Schwartz. I will miss him. Hugs to all my Jl MC buddies. 3841 Garfield St. NW, Washington, D.C. 20007; raetone1@earthlink.net

John (J.C.) Kain, ‘77

Our Marine son returned from Afghanistan in one piece, and then he and our lovely daughter-in-law gave us a grandson.

So that worked out okay. 4121 E. Windsor, Phoenix, AZ 85008; algona81@yahoo.com

Marcia (Zarley) Taylor, ‘77

Executive editor of DTN–Progressive Farmer magazine.

Marcia (Olson) Thomas, ‘77

I am a special education reading teacher in Arlington, Texas, where I have held this position for the past 12 years. Our children are both grown and gainfully employed!

Lori (Hoberg) Adams, ‘78

Spent the last year learning more about veterinary medicine than I ever wanted to know after my basset hound, Lily, suffered two ruptured disks. ISU trains amazing vets - the best around! I also spent the last year learning about virtual technology to roll out access points across the state. Still happy to be the division administrator, workforce center administration, Iowa Workforce Development.

Des Moines, IA; lori2056@msn.com

Debra (Squire) Dietzman, ‘78

Still working at the U.S. Forest Service Northern Research Station as communication director. This year’s concession to advancing birthdays is a new canoe that weighs half the old one. Let the adventures continue!

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Heather (Soladay) Olson, ‘78

After nine years at Larsen Design, I have moved on to doing marketing and recruitment on a contract basis at Franke+Fiorella, a brand identity design firm. I enjoy it immensely, in addition to being in the downtown Minneapolis North Loop neighborhood. I continue to be involved on committees and serve as a mentor through AIGA Minnesota, the professional association for design. And recently I helped plan a panel discussion and gallery exhibition of 23 female designers for the College of Visual Arts in St. Paul. As for my family, one of the girls is at the University of Minnesota studying fashion journalism and her sister is a percussion performance major at Lawrence University in Appleton, Wis. Their brother is contemplating a return to school, and their father has found time for acting outside of his bank job.

I’m thinking of starting an ISU alum group for Twin Cities creatives! Let me know if you are interested. heather.s.olson@gmail.com

Dirk, ‘78, and Lee (Horn) van der Linden, ‘80

We are still publishing the Belmond Independent every week.

Our daughter has a real full-time job and her own place with two dogs. Hooray! Our son will be a third-generation Iowa Stater in fall 2012. Dorm food sure has changed in 35 years!

Thomas Wilson, ‘78

Greetings, Greenlee School friends. Still loving the advertising business as I head into my sixth year at RMG. We’re doing more interactive and strategic work than advertising. The business is ever-evolving – very exciting time. On the home front, Susan and I celebrated our 33rd year of marriage in June. That blind date in my freshman year at Iowa State proved to be a winner! Sons David, 25, and Kevin, 22, graduated from college, have great jobs and will accomplish much early in their careers. Susan and I are proud parents.

We’re also happy empty nesters.

Nancy (Phipps) Bayerle, ‘79

Greetings, fellow Cyclones! Continuing to pursue federal technology via Accellion of Palo Alto. I am still in Washington, D.C.-area. Leisure finds me in Iowa, San Diego or Palo Alto.

Beth Jasper, ‘79

Greetings from Texas, hottest place on the planet. “The Devil’s Box,” my documentary film about Texas-style fiddling, is finished!! It should be available for sale by the time you receive the newsletter at: devilsboxmovie.com. Will also have download available, check website for that info. The featurelength doc had its world premiere in March at the South by

Leslie Sowder Baker, ‘86 Leslie Sowder Baker’s love for the Western lifestyle began in high school while she was an Iowa 4-Her. After more than 20 years, she’s still fueling that love.

Baker is the first-ever marketing director of the National Cowboy and Western Heritage Museum in Oklahoma City, Okla. She began the job in 2003. According to Baker, a lot of the work she does is to the brand the museum’s image as the premier Western museum. Each day, she works on or at least looks at more than 25 projects.

She also serves as editor-in-chief of the museum’s six publications circulated throughout the year. With two other people, the publication staff creates communication vehicles that help market the museum.

“I have such a passion for the past, and for the West,” said Baker, who received her ISU degree in agricultural journalism. “This job has been great because I get to do what I’ve always wanted to do.”

— By Erin Fosselman

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Southwest (SXSW) Film Festival and has played fests across the country ever since. Been a long journey, and still not over, but it’s been a blast. Check out the site! meandnancydrew@gmail.com

Maureen (Buckley) Jones, ‘79

I am enjoying my nearly four years as a member of the corporate global communications team for the Wm. Wrigley Jr. Company, leading the benefits of chewing and Wrigley oral functional healthcare programs. Now happy to have a freshman design student at Iowa State and a senior at DePaul University, who is now interning for Disney in Orlando, Fla.

Julia (Meylor) Simpson, ‘79

I’ve been working in corporate communications at Amica Mutual Insurance Company for five years. I really enjoy my job as communications and public relations manager and working with our 30-plus team of creative people. I manage four writers who write all internal and external

Lisa Fung, ‘84

communications. Like everyone else, we’re caught up in the 24/7 of new media, and we look for all opportunities to repurpose everything we write. On the personal side, my oldest daughter was married on July 4, and my youngest daughter will graduate from college in May. Hoping to do some more traveling now that college bills are out of the way. 10 Manning Dr., East Providence, RI 02915; jmsimpson@cox.net

Michael Swan, ‘79, ms ‘98

Journalism provides a crazy relationship, doesn’t it? I could go into all the details, but space doesn’t permit that. Heck, I’m still in love with what we learned in j-school. It’s year 13 at Butler Community College and I am sports media and Grizzly Magazine adviser. Last year, we covered 281 athletic events.

For the next two years, I am also president of the Kansas Associated Collegiate Press. Some of our students are going on to do some good things, with the attendant heartaches and triumphs. Wife Linda is the new family and consumer sciences teacher in a small town near here. Son Will is a senior and daughter Katy a freshman at El Dorado High School. They are both currently on the cross-country team and play cello in the orchestra. Border collie and cat are O.K., too. Enjoy hearing from former classmates!

1403 Park Ave., El Dorado, KS 67042; mlsclone@hotmail.com

When the Los Angeles Times announced its September 2009 promotion of Lisa Fung to online arts and entertainment editor, Times editor Russ Stanton was quoted as saying, “Lisa is as comfortable within the realm of social media as she is with Wagner, ‘American Idol’ and Warhol, perfectly preparing her for this challenging new position.” In this role, Fung oversees 24-hour coverage of arts and entertainment for the newspaper’s website and more than a dozen blogs.

Fung has been with the Times since 1988, working as a reporter and editor for such beats as personal finance, technology and arts and culture. Prior to her move to Los Angeles, Fung worked for five years as a copy editor, reporter and editor for The Des Moines Register, after receiving a Dow Jones Newspaper Fund internship. Near the end of her Register tenure, she found herself “courted” by four other major newspapers. She says she chose the Times in part because she had just endured one of the coldest winters ever in Iowa, and Los Angeles was the warmest of the four options.

The best part about her job, Fung says, are the people and the work itself. The Los Angeles Times retains some of the smartest and best journalists in the country, and Fung says she feels it’s a privilege to work with them. Because she oversees the online arts and entertainment reporting, she says she is “able to break new ground on the Web while keeping my hand in print.” And she continues to remain proud of being a part of Pulitzer Prize-winning coverage.

— By Nirmeen Fahmy

Iowa State University 2011 | 73

class notes

Martin Augustine, ‘90 Long before becoming a reporter for KMBC-TV in Kansas City, Mo., Martin Augustine always knew he wanted to report the news. He describes his parents as very news-oriented people. They bought him his first tape recorder for Christmas when he was 11 years old. “I went around interviewing my family and then I created my own little broadcast reports,” Augustine said.

Since graduating from Iowa State in 1990, Augustine has covered some major events. Following the Sept. 11 attacks in 2001, Augustine joined a local radio station general manager and others to go to New York. The group saw the firehouses and the firemen who worked at Ground Zero and watched a city rebuilding. “You could see a little bit of a rebound in Manhattan,” Augustine said.

One of Augustine’s most memorable stories came after the bridge collapse in Minneapolis in 2007. Augustine interviewed an emergency room doctor from Minneapolis who had been a doctor in Kansas City during the Hyatt Regency walkway collapse in 1981. “There were just so many direct ties,” Augustine said.

Augustine said he is most satisfied with the personal stories that get their deserved attention. “You get to see people that have rough things happen to them and then you get to see them come out of it and know you had a role in it,” he said.

Augustine’s wife, Lisa, also works at KMBC-TV as a producer. With their boys Andrew, 8, and Seth, 4, they balance their family amid conflicting work schedules.

“We make each other’s worlds work together pretty well,” Augustine said.

— By Nate Ryan

Dale Young, ‘79

Staff photographer at the Detroit News based at Capitol bureau in Lansing, Mich. Absolutely the best newspaper photographer’s job in the entire state. Still married, one son (a senior in high school), living on a 40-acre farm north of the Capitol. Gave up golf for fly fishing; second-best decision I ever made. dggyoung@earthlink.net

Deirdre (Cox) Baker, ‘80

I’m still the health reporter for the Quad-City Times in Davenport, Iowa –the only one who is dedicated to health news coverage in our metro area! Daughter Kirstin, 21, is a senior at UNI and will be a teacher.

Loved the ISU win over Iowa in football – I was the only Cyclone fan at a football party with 30 Hawkeye fans. So that win was extra fun!

Richard Bartecki, ‘80

Enjoyed a wonderful year with two trips to China, and trips to Korea and Costa Rica, all for IES Abroad, where I serve as executive vice president for marketing and institutional relations. Hoping Iowa State joins our academic consortium in 2012. All the best!

Debra (Bell) Geiser, ‘80

I continue as the administrative assistant for Peace Christian Reformed Church in Cedar Rapids. Dan started a new job with Advancement Resources, a Cedar Rapids development training company, in July. Our son Tristan is a junior and wants to attend (gasp) the University of Iowa! But at least we beat Iowa in football this year. 108 Brentwood Dr. NE, Cedar Rapids, IA 52402; dgeiser@infionline.net

Ronda Willsher, ‘80

I’m still enjoying self-employment. It’s been 17 years, mostly doing projects for Mayo Clinic. I edit a patient newsletter, an alumni magazine for Mayo School of Health Sciences and two department newsletters. To get away from the computer screen, I’ve started teaching yoga. Namaste. 16777 Jaguar Place, Lakeville, MN 55044p rondawillsher@frontiernet.net

74 | Greenlee Glimpse

Elizabeth Anderson, ‘81

I have copyedited Meredith Corporation special interest publications from home for almost 20 years. My husband, Loren Kruse, is still editor of Successful Farming magazine.

Our kids may both be attending ISU next year. Kate is seriously considering majoring in journalism. She would be a third-generation ISU journalism student from our family. I’m sending a photo of our family at my parents’ 59th anniversary celebration last summer. From above are Kate Kruse, a senior at Ankeny Christian Academy; Loren Kruse; JoAnn Anderson; John B. Anderson, ‘49, ISU ag journalism; Liz Anderson, ‘81 Jl MC; and John Kruse, a DMACC student. 3103 SW Court Ave., Ankeny, IA 50023; anderkruse@mchsi.com

Pamela (Drum) DuPre, ‘81

1981-83: Legislative correspondent, Iowa Public Radio/WOI, Ames; 1983-84: Press secretary, Lt. Gov. of Illinois; 1987-90: Reporter/anchor, KOLO-ABC, Reno, Nev.; 1990-2003: Public affairs coordinator, Lake Tahoe Regional Planning Assn.; 2007-08: N. Nev. political director, Hillary for President; 200911; Public information officer, Secretary of State Ross Miller, Nevada.

Dan Geiser, ‘81

See Debra Bell Geiser,’80

Gregory Nickerson, ‘81

Having fun in Milwaukee. CEO of a fast-growing marketing service company named Bader Rutter. We have 200 employees, up from 140 two years ago.

Pamela (Weiland) Schumacher, ‘81

Journalism has changed so much; now we’re all social media specialists. However, the fundamentals we learned in J-school still apply – accuracy, accuracy, accuracy.

Melissa (Falk) Ashraf, ‘00 Talk about focused: Melissa (Falk) Ashraf made it from the Iowa State Daily to Yahoo! in under a decade.

“I worked at the Daily all through college, working in the advertisement department as a seller,” Ashraf said. “I had three or four different ad agency roles before a colleague of mine [who] moved over to Yahoo! told me there was an opening. I sent in my resumé and I got it.”

Ashraf started as a senior account manager at Yahoo!, and recently began her position as strategic sales development manager in the Chicago office.

“I work directly with our sales team and we get pulled into larger-sized deals and opportunities,” Ashraf noted. “We put together multi-property custom programs for our advertisers.

Somebody who wants to have a greater presence on the site outside of just one area [is] the kind of people we work with.”

Yahoo!, is such a large company that Ashraf has been able to work on multiple large projects, which she has considered the highlight of her career.

“At Yahoo!, we work primarily with all Fortune 100 companies,” Ashraf said. “They are giving us big slices of their budget to work with – it’s exciting. How these brands are choosing to spend their budget and being an integral part of it has been the highlight of my career.”

— By Patrick Tarbox

Iowa State University 2011 | 75

class notes

Lois (Halstead) White, ‘81

I am currently a food consultant specializing in developing signature recipes and writing feature and how-to text for food and lifestyle magazines. I also write and edit cookbooks and holiday books.

Ken Clayton, ‘82

I’ve survived 24 years in the trade show and marketing communications department at Rockwell Collins in Cedar Rapids. This year’s big projects were product launches at EAA AirVenture (commonly known as the Oshkosh Air Show in Wisconsin) and at Aero India in Bangalore. Sue’s folks are living with us now, so I don’t travel as much as last the few years. Josh and I enjoyed several good road trips to Cyclone football games this fall. Cedar Rapids, IA; clonedogg2@mchsi.com

Jeff Cue, ‘82

Currently working with my wife as Cue²Media, LLC. I’m the DP, editor and web media creator; she’s the writer, director, producer and project coordinator. Our work runs the gamut: corporate, industrials, spots, training, sports, news, music, etc.

Together, we’ve created award-winning audiovisual media for a national clientele. We do video and print that’s interactive, instructive, thought-provoking and generates results. We can do the same for you, so please feel free to contact us if you’re ever in need! 14403 Bryn Mawr Dr., Urbandale, IA 50323; jeff_ cue@q.com; www.vimeo.com/cue2media

Nancy (Hytone) Leb, ‘82

Another year? All is well in Southern California with my ever-growing arts administration consulting life (www. hytoneartsmanagement.com). Personally, happy to report that I survived the “big” birthday, “Carmageddon” and broken elbow from my recent bicycle trip through the beautiful fall foliage of Vermont. 1946 Pasadena Glen Road, Pasadena, CA 91107; nancyhytoneleb@yahoo.com

Thomas O’Donnell, ‘82

A longtime friend, Paula Mohr, and I married in May 2010.

I’m still at the Krell Institute, writing about high-performance computers and the great science they carry out.

Cynthia (Oppedal) Paschen, ‘82

Not too much news. New dog Carl, border collie mix; two daughters currently living and working on their own – whoopie! Same house and husband, still volunteering at Homeward Hospice.

Jennifer (Ramundt) Speer, ‘82

Copy chief of Better Homes and Gardens Special Interest Media and BHG.com. 211 38th Place, Des Moines, IA 50312; jsramundt@dwx.com

Al Henkel, ‘82, and Beth (Swanson) Henkel, ‘84

Sometimes it is incredible to think about the changes in the communications field since we left the Iowa State journalism building in the early 1980s. But it is exciting to change and evolve and continue to re-create our craft. Al is now in his 22nd year with NBC News, and was recently awarded his fourth Emmy. The “War Next Door” series he produced AND shot on the U.S.-Mexican border with NBC News correspondent Mark Potter won in the category for best story in a regularly scheduled newscast. Here’s one example: http:// www.msnbc.msn.com/id/43096521/ns/nightly_news/t/ cartels-using-ariz-mountaintops-spy-cops/ Beth is executive producer at a Dallas-based communications firm. In addition to video production, she recently helped launch a new website and tries to keep up with feeding content to the social media monsters Twitter, Tumblr & Facebook. We’re not sure how this happened, but one of our twin sons has decided to major in broadcast journalism. Apparently we made it look like a fun and profitable way to make a living. He and his two brothers outpace our energy sometimes; if we didn’t have to keep up with social media for our jobs, we would do it anyway to keep tabs on them. We’re always glad for the foundation the ISU J-school gave us (special memories for Jack Shelley, Tom Beell, Steve Coon and Bill Kunerth.) 2319 Table Rock Court, Arlington, TX 76006; thehenkels@sbcglobal.net, alhenkel@sbcglobal.net, @ bethhenkel @alhenkel

76 | Greenlee Glimpse

Julie (Odgaard) Todd, ‘82

Greetings to all our Iowa State JlMC friends! I’m still blessed to be working at Summit Evangelical Free Church (more than seven years now) designing and editing publications, photos, video, maintaining our website and all kinds of fun things.

Every day is a new adventure and it is powerful to see God at work in and through the lives of our church family. Family life continues to be busy as well, with Allison in grad school at the University of Kansas and Matt’s on the golf team at Southwestern CC in Creston. Les and I continue to have Cyclone season tickets for football and basketball – and will

Pat Henderson, ‘87 Pat Henderson always knew he wanted to go into journalism – he just didn’t know where it would take him. As a college student, he honed his public relations skills by working for the ISU sports information department.

“I went there as a junior,” Henderson said. “I put together media guides, press releases and went to press conferences. I was hooked.”

After graduating with a bachelor’s degree in journalism and communication, Henderson continued to work in sports for the next 16 years for Notre Dame, putting together game programs for every collegiate event. But after so long, Henderson lost his passion for it.

Luckily, Henderson’s passions for travel and journalism merged into a career opportunity. He is now a senior writer for the National Travel Association in Lexington, Ky., which produces the Courier, a monthly magazine featuring different travel companies.

“I get to learn and write about amazing places people can travel to, ranging from harbor cruises to little touristy towns around the country,” Henderson said.

While Henderson doesn’t get to travel that much for work, it’s something he and his wife like to do on their own time.

In addition to visiting all 50 states, he’s also been to Sweden, British Columbia and Slovakia.

As for the future, Henderson has no big vision of what he’ll do next. It all depends on where his passions and faith take him.

“I have no great novel in me,” Henderson said. “The job I have right now is at a good intersection of my passion and skills. If I switched, I’d like to do something more causerelated, something that would make more of a difference.”

— By Joy Wessels

always be loyal fans through thick and thin! (Hoping the BIG 12 mess will be straightened out soon!) Know that each day is a gift from God – treasure it with all you have. Blessings to all and GO STATE! 5297 V Ave., Aurelia, IA 51005; ljtodd@ncn.net

Philip Blobaum, ‘83

Greetings to all alumni from TCA (telecommunicative arts)!

It is always good to read the Greenlee Glimpse and read about what has been happening! I am working at Iowa Public Television in field production. I wish everyone continued success in all they are doing.

Suzanne Hill, ‘83

Communications coordinator, Holy Family Church, Kansas City, Mo. hillsuzanne@hotmail.com

Jamie (Kaestner) Anderson, ‘84

I’m teaching a speech and debate class to home-schooled students, sponsoring a 40-student chapter of the Institute for Cultural Communicators and home schooling two teenage sons, while sending care packages to NYC; son #1 is a sophomore at The King’s College. Jim has been a pilot at jetBlue Airways (in NYC) for six years, after 12 years with Mesaba/Northwest. God is good. 113 Maple St., Tecumseh, MI 49286; jamesandjamie@aol.com

Suzanne Finch, ‘84

Working at San Diego State University as the chief communications officer for the College of Business Administration. Got tickets to the NCAA Final Four for 2012 and hope to see the Cyclones there.

Iowa State University 2011 | 77

class notes

Scott Monserud, ‘77 When Scott Monserud graduated, he left Iowa State University with confidence in his skills, optimism for the future and a real passion for his profession. “As I think back, they really instilled a love of writing,” recalled Monserud of his professors at Iowa State University.

“It just shows the importance of professors being able to inspire.”

After polishing his skills as sports editor of the Iowa State Daily, Monserud graduated in 1977 and worked at various newspapers before landing at the Denver Post, where he is currently the sports editor.

Sports editing has taken Monserud from local games to around the world. In 2008, he traveled to China to supervise coverage of the Summer Olympic Games in Beijing. “I had certainly covered big sports events before, but nothing like the Olympics,” he says of the magnitude of the opportunity.

The challenges of covering the world event were at first just getting a handle on how big it was, and then how to translate that experience to people back home. “When you go to the Super Bowl, everything is focused on that one game,” he described. “The Olympics is like multiple Super Bowls happening every day.”

— By Maren Goeke

Bret Gilliland, ‘84

Seems like a long time since I started my intercollegiate athletics career (fall ‘83) at the ISU Sports Information Office in the Olsen Building. Our industry has certainly changed, and the past several months have seen it go in some less-thandesirable directions. We’re continuing to forge ahead out here in the Mountain West and doing our best to serve our member institutions. Family is doing well. Hard to believe our oldest (Morgan,17) is a high school junior and exploring college options. Macy, 14, will go to high school next year, while Brock, 10, will move on to middle school. Leah and I just celebrated our 25th wedding anniversary this past summer – after meeting at Iowa State in that same fall of 1983.8975 Melbourne Drive, Colorado Springs, CO 80920; bgillialand@themwc.com

Russell Ebert, ‘84

Celebrated our 25th year at the newspaper. We aren’t online, but took the Facebook plunge this year. Things are going well.

In my free time, love to garden in my raised bed/cold frames.

Go Clones! 1505 8th St., Keosauqua, IA 52565; rustyebert@netins.net

Kent Tempus, ‘84

After six months looking for a new job following “restructuring,” I’m now the editor at the smallest paper, and working for the largest company, of my career: Oconto County Reporter, 648 Brazeau Ave., Oconto, WI 54153

78 | Greenlee Glimpse

James Wyckoff, ‘84

Hello to my fellow ISU Jl MC alumni. All is going well on my front. Laurie and I welcomed our second grandchild in June. We had enjoyed being empty-nesters for about 10 years, but now like having the pitter-patter of little feet on our floors again. Laurie and I still make time to go boating, snowmobiling and do other fun stuff. Laurie is still teaching elementary school, but moved up a grade this year to second.

I’m entering my 12th year of operating my own financial market publishing business from home. I keep busy, which is a good thing nowadays. I’ve said it before, but it’s worth repeating: My Jl MC major at ISU was paramount in what I consider a successful career. Jim Wyckoff, 3221 Cobblestone Court, Cedar Falls, Iowa 50613; jim@jimwyckoff.com

Kim (Groe) Emery, ‘85

I have fun helping clients promote products primarily in the hunting, fishing and outdoor categories. I’m grateful for my Blackberry and the flexibility to work just about anywhere. I had a wonderful European adventure with my daughter this past summer and kept up with business at the same time. I continue to take integrative healing arts classes and volunteer at our local hospital. 1860 Woodland Dr., Red Wing, MN 55066; kim@fireflypublicity.com

Susan Wildes, ‘90 Some do-gooders fly and wear a cape, but Susan Wildes changes the world with a pen name and a blog.

Wildes is the creator of Miss Do-Gooder, a blog to help consumers find products and organizations that are trying to make the world a better place. Through her career, she has worked the New York fashion scene for Nicole Miller, walked Mos Def, a musician and actor, down the red carpet at the Emmys, and helped promote the raw food movement back in the 1990s.

Originally, Wildes was a public relations professional after graduating from the Greenlee School. After several years in the field, she decided she wanted to try something more personal.

“A PR career can be immensely rewarding, but you’re ultimately answerable to someone else - your clients if you work for an agency or freelance, or your employer if you’re in-house,” Wildes said. “I just wanted more independence to write about things that I care about.”

Starting a blog is not easy task. It is hard to make a profit and difficult to make your blog stand out.

“Everyone seems to know how to use the Internet to get their message out, Wildes said. “There’s never a shortage of content. The trick is to spot the interesting stories and the worthwhile causes when they’re surrounded and obscured by so much clutter.” Readers can visit Wildes’ blog at missdogooderblogspot.com.

— By Abigail Barefoot

Angela (Banowetz) Ossian, ‘87

Brian Paulson, ‘85

Senior grants coordinator in the community resources management division for Clark County, Nev. In September, was elected president of the National Association for County Community and Economic Development.

Nicholas Joos, ‘87

Stop by if you are ever in Waco and I’ll buy the Dr. Pepper!

Hard to believe it has been almost 25 years since I graduated from Iowa State! Life goes by fast, but we love Texas and don’t miss the snow.

Coleen (Hildreth) Myers, ‘87

I continue to enjoy retirement with volunteer activities and family gatherings. The highlight of 2011 was taking my family to Maui, Hawaii, for a week. All 12 of us zip-lined together and spent time on the beach.

Life is always interesting as director of marketing for SMG at the Iowa State Center. After last summer’s flooding in Ames, our new offices moved to higher ground in the Scheman Building where we have a beautiful view of Stephens Auditorium and all the activity south of campus especially on home football game weekends. Daughter Macy is following her parent’s footsteps and is currently a junior at Iowa State majoring in marketing and event management. It is nice to be so accessible to her and catch up over lunch once in a while.

Eric keeps us busy with baseball and basketball, and is playing his dad’s old trombone - the same one Daniel played in the ISU Marching Band! 522 NE Georgetown Blvd., Ankeny, IA 50021; aossian@iasate.edu

John Naughton, ‘88

We experienced another year of sweeping changes at The Des Moines Register. Lots of pushing the digital front and personnel changes. Took a long vacation to Michigan and Canada in August. Fit in quite a few shorter trips as well.

Wishing you the best. 2923 Country Side Dr., West Des Moines, IA 50265; littlejon3@aol.com

Iowa State University 2011 | 79

class notes

Teresa Krug, ‘07

Craig Olson, ‘88

Our oldest, Rachel, started college at UNI this fall. Katie is now a sophomore at Norwalk High School. I am still employed in sales with Accredo Packaging where I sell printed retail flexible packaging films. I travel all over the upper Midwest and still enjoy it! 8884 42nd Lane, Cumming, IA 50061; craigolson@mchsi.com

Nancy (Shonka) Padberg, ‘88

Nancy Shonka Padberg is CEO of Navigate Boomer Media, the largest online boomer media source representing 140 baby boomer-focused websites delivering 1.5 billion monthly impressions for content, ads, sponsorships and social media packages to travel, auto, packaged goods, health and finance marketers. Boomers hold 70 percent of the U.S. wealth and spend more time online than teens each week. Nancy was nominated as “Women Making a Difference” by the Los Angeles Business Journal in May. She relocated to Seattle with her husband and daughter over the summer. If you find yourself in Seattle, give her a call: (310-)437-3813.

Twitter @NancyPadberg or connect on Linkedin!

Julie Radford, ‘88

Still living in the middle of Hawkeye Country and still wearing my ISU clothing proudly. Raising and training horses when I am not busy traveling for Lil’ Drug Store Products Inc. – supplier quality and quality assurance manager for all three divisions. Keeps me hopping. www.paintnplacehorses.com to see what’s new.

80 | Greenlee Glimpse

Imagine going from Ames, Iowa, to the Middle East in less than five years. That’s how the career path of 2007 graduate Teresa Krug has played out.

Krug’s professional experience began with Link TV in New York City. This allowed her to promote a wide variety of global events and issues.

“I wanted to be able to market myself to a variety of media outlets,” said Krug, who was editor in chief of Uhuru in its first publishing year. “I also interned with Meredith’s book division and my local newspaper. These opportunities gave me experience, a foot into the industry and the confidence to shoot higher.”

Link TV lead to Krug’s start in the Middle East. Before her current career at al Jazeera, she freelanced in northern Somalia as a writer and photographer for several publications, including the Associated Press.

Al Jazeera is a global news network that covers every corner of the world. Al Jazeera English, where Krug works as deputy news editor and line producer, includes a documentary channel, sports channel and a children’s channel.

“I am amazed by the amount of information I am learning to take in everyday,” Krug said.

Before Krug started working for al Jazeera, it was referred to as an organization that supported terrorism. Since Krug began working there, she has noticed that stigma is far from the truth.

“The al Jezeera family is one that is very compassionate and committed to being on the frontlines and exposing injustices and breaking news,” Krug said. “I am continually impressed with the depth of knowledge, languages and passion for the profession from my colleagues.”

Krug said she does not anticipate returning to the United States any time in the near future.

“I know I want to be out in the field again,” Krug said. “Maybe for a wire service in Eastern Africa or for a U.N. agency We will have to wait and see!”

— By Katie Henry

Joy (Zimmerman) Wilhelm, ‘88

Employed at Iowa Newspaper Association, 319 E. 5th, Des Moines, Iowa.

Doug Jensen, ‘89

I celebrated five years this year at the global headquarters of Avon Products, Inc. in New York City. My job is to consult with Avon’s top international country managers to help them spend their marketing, advertising and sales dollars more effectively. I was promoted to vice president a year ago and enjoy the international travel. 144 W. 18th St. #5N, New York, NY 10011; dougjensen@nyc.rr.com

Brant Allen, ‘03 Pressure, presentations and people are what Brant Allen loves most about the beloved sport brand ESPN. Allen is the digital and television account executive for the southeast region at ESPN, and lives in Atlanta.

On a daily basis, Allen gets to combine his sports and industry knowledge to sell ESPN advertising that will appear in multiple media outlets. Allen likens his job to sports: working under pressure is key, and it’s a life of quick decisions, working against the clock and succeeding as part of a team.

Key for Allen’s game plan was networking within the sports industry. Before working for ESPN, Allen started at Turner Sports Interactive, where he worked as a marketing communications specialist and a sales planner. He also worked as a regional account executive at Comcast Spotlight.

— By Laura Wentworth

Suzanne (Weuve) Schwartze, ‘89

I’m very busy being Mommy to our darling 2-year-old boy, Charles. My husband, Bernard (AeroE ‘95/SysE’97) and I love to cheer on the Cyclones as often as we can! 14645 Air Garden Lane, Colorado Springs, CO 80921; sweuve@aol.com

Angela Skretta, ‘89

Leading one of the nation’s first federally certified patient safety organizations, working with 23 hospitals. Married awesome man, Mark Schindel, in July, after we celebrated Bridgette’s honors graduation with associate’s degree and Rebecca’s high school honors graduation. Both girls continue college studies. Life is exciting and rewarding!

Alissa (Kaplan) Michaels, ‘90

Still running my communications consultancy and still in the Big Apple. Hi to everyone!

Joan (May) Bundy, ‘91

Still kickin’ it in Casa Grande, Ariz.! On year three of private practice in family law (with as many animal cases as I can get) with hubby (Paul Bundy, ‘82 and ‘90) crunching numbers and coming up with marketing ideas for me while working days as a technical writer at Wells Fargo IT department. See what two ISU grads can do?

ILara (Beecher) Fisher, ‘91

I just started my eighth year with the Orange County Council, Boy Scouts of America in Orange County, Calif. I have filled many roles here: marketing, fundraising, speech writer, educational services and development, and public relations. I try to make it back for an occasional football game and loved it when the Cyclones played in Vegas. 29761 Running Deer Lane, Laguna Niguel, CA 92677; larab@pacbell.net

Karen (Risch) Hieb, ‘91

My job at Children Desiring God continues to grow and change, and I am very thankful. For the first seven years, I managed projects and contract workers, and I’ve had coworkers to share the load. But starting this summer, I’ve been given the privilege of managing my own employee, the start of our new resource development department. So I’m trying to learn how to do that well as I continue to manage my own workload. I’m very thankful to God for the provision of a talented, helpful young designer to supervise, and for servanthearted leaders over me from whom I can learn. My husband’s work continues to grow as well. He has several weekly piano students and almost more work than he can accept at times as a professional handyman. God has been very faithful in providing meaningful employment for both of us. 6745 West 192nd Ave., Eden Prairie, MN 55346; karenmarie@usfamily.net

Iowa State University 2011 | 81

class notes

Brien Murphy, ‘91

Hello, everyone. Nothing much has changed. I’m still the features editor in Springfield, Ill., coming up with intriguing article ideas and keeping the world safe from “their,” “they’re” and “there” confusion.

I’m still performing in an acoustic music group – and learning how to play bass (so that’s something new). I am SO dropping the names of my former Iowa State Daily colleagues, who are experiencing great success.

And now that I’ve been out of school for 20 years, I’m officially an old, crusty grad who got his degree when today’s students were born. Yikes.

Jennifer (Holm) Dunlay, ‘92

Freelance marketing communications writer in the Kansas City area. 14697 S. Rene St., Olathe, KS 66062; jldunlay@gmail.com

Michael Howie, ‘93

1608 Crestmoor Dr., Hastings, NE 68901. mike@ teamdavid.com

Chris Conrad, ‘02 It’s every sports junkie’s dream to meet athletes like Kobe Bryant and LeBron James. Chris Conrad worked with them.

Conrad is a management supervisor for AKQA in San Francisco. AKQA is a creative agency that specializes in partnering with clients to launch interactive marketing campaigns.

Conrad’s resumé includes developing digital media marketing campaigns for big names companies such as Xbox, Nike and most recently, YouTube.

While working with Nike, Conrad worked directly with Bryant and James in filming video commercials for the athletic company.

Last year, Conrad shot a video commercial for Xbox’s Halo: Reach video game with Snoop Dogg, LL Cool J, Wayne Newton, and Zachary Levi (who stars in NBC’s “Chuck”).

“When you’re doing cool work for a big brand, it’s pretty rewarding,” said Conrad.

On set, Conrad works with the talent before shooting and lets them know about what is going to happen, what he is looking for and answers any questions the talent might have.

While at Iowa State, Conrad played football and majored in fine arts. A knee injury ended his football career and he switched to the business school, but couldn’t find his passion.

“For whatever reason I heard about the advertising program in the Greenlee School and it was just the perfect mix for me,” said Conrad.

Though now a California resident, Conrad remains an ardent Cyclone fan and is ecstatic about the 2011 victory over the Hawkeyes. ­— By Matthew Bierl

82 | Greenlee Glimpse

Jodi (Nelsen) Osborn, ‘94

I just celebrated my five-year anniversary as workplace campaign manager with Feed The Children, an international relief organization headquartered in Oklahoma City. 15814 Franklin St., Omaha, NE; jodi.osborn@cox.net

Daniel Ossian, MS ‘94

Video communication specialist, extension communications and external relations, Iowa State University Extension and Outreach; 522 NE Georgetown Road, Ankeny, IA 50021; dnossian@iastate.edu

Jen (Plueger) Harken, ‘95

I am in my fifth year as corporate communications manager at Meredith Corporation in Des Moines. It’s exciting to be part of the constantly changing media industry. I am married to a Hawkeye fan (boo), and we have two children named Joe and Rori that I am trying to raise as Cyclones! 5027 68th St., Urbandale, IA 50322; jharken13@gmail.com

Colleen (Bradford) Krantz, ‘95

My book, “Train to Nowhere; Inside an Immigrant Death Investigation,” was released in June. I wrote and co-produced a documentary of the same name, which was nominated for a regional Emmy this year.

I’m planning another film project and possible book.

Adel, IA; ckrantz@iowatelecom.net

Jennifer (Dukes) Lee, ‘95

Teaching journalism at Dordt College in Sioux Center.

Contributing editor for www.TheHighCalling.org.

Raising crops and kids on the Lee family farm. 1574 210th St., Inwood, IA 51240; dukeslee@hotmail.com

Tad Davis, ‘96

Continue to lead KCCI-TV’s online efforts at KCCI. com, KCCI mobile and app, Facebook, Twitter and more...nine years and counting. 4916 Heathrow Drive #49, Ames, IA 50014; tadman4@gmail.com

Amanda (Svec) Grask, ‘96

Beginning my ninth year of employment at Wells Fargo Home Mortgage with primary responsibility for team member recognition, volunteerism and corporate charitable giving/philanthropy. My husband and I are enjoying life with our 2-year-old daughter. Amazing how one little person keeps things so busy! West Des Moines, IA; alsvec@yahoo.com

Marty Helle, ‘96

Still a partner at the same law firm. One 3-yearold daughter. This year was 15-year anniversary of wedding and ISU graduation!

Elaine (Ackert) Salewske, ‘97

Tyson Salewske (EE ‘99), and Elaine (Ackert) Salewske (Jl MC ‘97) welcomed their first child, Adalia Charlotte, on August 13. elaine@salewske.com

Kelsey Ehlers, ‘07 Although Kelsey Ehlers is the current project coordinator for communications and production at REI (Recreational Equipment Incorporated) in Seattle, she still treasures her memories of working at the Iowa State Daily until midnight with all her classmates. Ehlers was the page designer, managing editor and the design chief during her years at the Daily. She also co-founded Trend, the campus fashion magazine, served as art director for Ethos magazine and was vice president and Web assistant for the Greenlee School Web team.

After graduating from Iowa State in 2007, Ehlers packed her bags and joined her sister in Seattle. To pay the bills, she freelanced for the Meredith Corporation in Des Moines, having worked there as an intern while at Iowa State. Six months after her move, REI, an outdoor clothing and gear store, hired her for visual communication production. She also worked as a freelance web designer for l and h designs.

This fall, Ehlers was promoted to project coordinator at REI. In her new job, she creates floor sets and store layouts.

— By Alisha Siegel

Jennifer (Johannsen) Mehl, ‘97

Director of information technology, dept. of chemistry and biochemistry, University of California Santa Barbara. 1291 Hollysprings Lane, Orcutt, CA 93455; jennifer.mehl@gmail.com

Melissa O’Brian, ‘98

Hey, fellow alums! After a decade @ISU, I never expected to be as challenged & stimulated again, however… Last year I got into genealogy. If you love history, geography, biography and and mysteries, you will thrive doing family history. Whether it’s your own or helping others with theirs, it is a hoot. It’s a great way to keep your academic research skills sharp, doing something that will always be fun and exciting. And don’t forget to share your results – do an ancestry.com tree, we have three. We have met some of the greatest people, & some of them were undiscovered relatives!

Happy sleuthing, alums! 811 N. 14th St. #3, Indianola, IA 50125; northstar50036@hotmail.com

Iowa State University 2011 | 83

class notes

Molly Lynch, ‘04 Ten years ago, the self-described “small-town girl with global dreams” never imagined how far the world of public relations would take her. From working two Olympic Games and an FIFA World Cup tournament to meeting countless dignitaries and celebrities, Molly Lynch says, “I’m blessed with memories that can’t be defined as work or play.”

Lynch now serves as vice president at Edelman in Chicago.

Her daily tasks at the world’s largest independent public relations firm change from day to day, but three things remain constant: she knows how to write, talk, and most importantly, how to listen. A combination of her classes at Iowa State University, multiple internships and exceptional mentors have aided her in her professional ascent.

Perhaps her greatest mentor was her mother, who died of ovarian cancer when Lynch was 13. “Like many, I owe it to my mom,” Lynch says. She now spends much of her free time volunteering for cancer-related organizations, as it became a passion and a way to heal. While Lynch entered public relations to improve her fundraising skills and leverage her love of writing, she is now a strong advocate of corporate responsibility programs.

Along with updating her year-long blog, dedicated to accomplishing 30 personal goals before age 30, Lynch makes sure to maintain childhood friendships. Throughout all her adventures, she says she has learned “there is no place like home,” and she is forever dedicated to giving back to the community. In her words, “Iowa hasn’t heard the last of Molly Lynch!”

— By Kelsey Hartnett

Martin Mehl, MS ‘99

Lecturer, Communication Studies, California Polytechnic State University, San Luis Obispo, CA. 1291 Hollysprings Lane, Orcutt, CA 93455; mehl.martin@gmail.com

Luke DeKoster, ‘00

I’m living in Asia with my wife Fiona and son J.C. (John Caleb, who turned 3 in September). goodbye10x@gmail.com

Brett Hart, ‘01

I am wrapping up my seventh year as sports editor for the Dunn County News in Menomonie, Wisc., where I have earned 17 awards from the Wisconsin Newspaper Association in its annual Better Newspaper Contest. In February, I attended the WNA Convention in Appleton, Wisc., representing Chippewa Valley Newspapers and was honored to receive seven awards for my work. The awards were for sports photo, general news photo, feature page design, graphics, overall page design, sports page design and general excellence. On the personal front, my wife, Kristi, and I celebrated our sixth wedding anniversary. And my son, Parker, celebrated his first birthday.

84 | Greenlee Glimpse

Rebecca Vannier, ‘02

Marketing coordinator at Tennessee National, a waterfront golf and residential community.

Michaela Saunders, ‘03

Left the Omaha World-Herald after nearly eight years to become Web editor in university relations at Washburn University in Topeka, Kan. Michaela’s husband, Jeremy Wangler, is assistant director of sports information and marketing for Washburn athletics. The couple is expecting their first child in January.

Jennifer (Hoyer) Alexander, ‘04

I’m beginning my second year as a publishing manager in the Department of Extension and Experiment Station Communications at Oregon State University, and serve on the board of directors for ACE (Association for Communication Excellence in Agriculture, Natural Resources, and Life and Human Sciences).

daniel knode, ‘93

Jennifer Martin, ‘04

How many people wake up in the morning and look forward to the stress from their job? Daniel Knode, CNN Studios operation supervisor, may be in the minority.

“One of the things you find for people who are in this job, everybody likes the stress of the control room,” he said.

“It’s the breaking news itself and the stress of that is what everyone seems to feed on.”

Knode was one of the last five people to graduate with a bachelor of telecommunicative arts from Iowa State University. As a college student he worked for WOI-TV, ISU Channel 31 and the Iowa State football video team.

“Experiences get you in the door,” Knode said.

Those experiences helped open the door for his first job working in the control room at KCCI –TV in Des Moines, where he directed weekend and weekday Emmy Awardwinning newscasts.

In 1996, Knode made the move to Atlanta to work at the headquarters of CNN Worldwide. He has spent the past 15 years of his career working as a font coordinator, international news production supervisor and currently the Studio’s operation supervisor.

“Being at one of the top news centers of the world is the best thing ever,” Knode said. “My audience went from being Iowa and Des Moines to literally now anywhere in the world.”

Knode has worked in the control room for the coverage of Princess Diana’s death, presidential elections and Millennium coverage, and even flew to New York City to cover the events of 9/11.

— By Lindsay Calvert

I’m still working in public affairs for USDA in Washington, D.C., but making my move into the world of freelance. I finished editing a business book this fall and hope to pick up more writing and editing projects in the future. 1741 S. Hayes St., Apt. A, Arlington, VA 22202; jmartinisu@yahoo.com

Kelly (Kunkel) Eagle, ‘05

I currently am vice president of communications at www. fampus.com, an events and social media website exclusively for college students. I live in Waukee, Iowa, with my husband and 1 1/2-year-old daughter.

Benjamin Carstens, ‘07

Currently work as senior copywriter for Innova Ideas and Services in Des Moines.

Jennifer Nelson, ‘07

Jennifer is the news editor of the Osceola Sentinel-Tribune in Osceola, Iowa, and is responsible for all editorial duties including reporting, writing, editing, photography and paginating.

Tyler Kingkade, ‘11

Working at the Huffington Post. Living in Washington, D.C. Covering politics in new media.

Iowa State University 2011 | 85

passages

we remember Nielsine “Nellie” Hansen Gehrke, 1928

Nielsine Gehrke died December 27, 2010. She was 103. The Little Sioux native worked as a journalist for the Virginia Daily Enterprise and the Chicago Evening American before working at Betty Crocker and General Mills. She also was employed by the Julia Lee Wright test kitchen, and worked as food editor for Sunset Magazine and food director at Mills College.

Thomas Charles Cooper, 1959

Thomas Charles Cooper died December 8, 2010.

He was 74. Cooper worked as a reporter for the Ames Tribune and editor of the Rifle, Colo. newspaper. After a stint as a magazine editor in Duluth, Minn., Cooper received a master’s degree in journalism from the University of Arizona, where he then taught photojournalism. He edited Arizona Highways magazine and wrote two books. Cooper’s survivors include his wife, Nyla Sherburne Cooper, of Marietta, Ga.; three children and four grandchildren.

Dr. Larry R. Whiting, 1962

Larry R. Whiting died March 29, 2009. He was 70. Following graduation from Iowa State, Whiting worked as an editor for the Spencer (Iowa) Daily Reporter and the Dakota Farmer magazine. Following a stint with ISU Extension, Whiting was appointed editor of the Center for Agricultural and Rural Development and the North Central Regional Center for Rural Development. After achieving both a master’s degree in journalism and mass communications and a doctorate in education from Iowa State, Whiting served on the faculties of the University of Maryland and Ohio State University.

Whiting’s survivors include his wife, Linda Whiting, of Dublin, Ohio; two children and one grandson.

86 | Greenlee Glimpse

William “Bill” Berkland, 1965

William “Bill” Berkland died June 2. He was 71. Berkland kicked off his journalism career at General Telephone of the Midwest (Verizon) in Grinnell, Iowa. Later on, he worked as a writer and editor, as well as a public relations, marketing and industrial specialist at Iowa State, where he served Iowans through Extension Information Service, Center for Industrial Research and Service and Engineering Extension. Berkland’s survivors include his wife Melva (Lafrenz) Berkland, ’64, of Ames, and one son.

Jack Jordison, 1982

Jack Jordison died April 6 in Waukee, Iowa. He was 51. After working for numerous advertising agencies in Des Moines and Cedar Rapids, Jordison created Jordison Writing Services in 1991. His survivors include his wife, Barb Jordison and one son.

Adam Lander, 2008

Adam Lander died March 8, 2009. He was 24.

The St. Charles native graduated from Iowa State with a double major in graphic design and advertising. He was employed by the Chronicle Newspapers. Lander’s survivors include his parents, Richard and Anne Lander; his sister and his maternal grandfather.

Robert A. “Bob” Schwartz

Robert A. Schwartz died June 23. He was 92. The Fenton native served in the U.S. Army Air Corps, and was the superintendent at the ISU Press for Iowa State University. He retired in 1983. Fenton’s survivors include his wife of 40 years, Ardis Schwartz, a daughter and four stepdaughters. Among those preceding him death was his brother, Jim Schwartz (see page 8).

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