GOOD
Balance
The Perfect Blend for Togetherness
Photos by Jack Strutz
BY CAROL KAHN
I
Imagine not being able to order your favorite tea because there were 80,000 people ahead of you. That’s a lot of people on a waitlist – however, the excitement created behind this brand is justified. No one has to read tea leaves to know that Sama Tea is already building a community of tea drinkers.
What makes this brand so different? Perhaps it’s the founders themselves creating the demand for this particular product. Sama Tea is an adaptogenic tea brand created by life purpose coach and #1 New York Times bestselling author Jay Shetty along with his wife, Radhi DevlukiaShetty, who is a plant-based recipe developer and fitness and well-being enthusiast. This dynamic duo created Sama offering four purposedriven hot tea blends, inspired by Ayurveda and crafted to help balance the mind, body and heart. As lifelong tea drinkers, the two were always on the hunt for a tea that not only tasted great but also was good for you – so when they couldn’t find one, they set out to make one. The name Sama seems perfect for the brand. Sama is the quality of calmness and tranquility of the mind, which is
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highly valued in yogic philosophy. To find sama, the mind must be under control. It is an experience of inner peace and equanimity. Jay and Radhi created Sama to share with consumers that simple daily practices, like steeping and drinking a cup of tea, can be transformed into moments of presence. "We believe that Sama will give you back moments in your day and help you find your center. Moments of calm. Moments of genius. Moments of crazy. Whatever you need. This moment is yours," Sama co-founder Jay Shetty said. "Sama for us means togetherness and balance. Whether you are sipping on tea alone or with loved ones, our hope is that Sama will serve as your daily reminder to soak in each passing moment and bring a little more balance to your day," stated co-founder Radhi Devlukia-Shetty.
