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The Perfect Blend Sama Tea time

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Gap, Inc

Gap, Inc

The Perfect Blend for Togetherness

BY CAROL KAHN

IImagine not being able to order your favorite tea because there were 80,000 people ahead of you. That’s a lot of people on a waitlist – however, the excitement created behind this brand is justified. No one has to read tea leaves to know that Sama Tea is already building a community of tea drinkers.

Photos by Jack Strutz

What makes this brand so different? Perhaps it’s the founders themselves creating the demand for this particular product. Sama Tea is an adaptogenic tea brand created by life purpose coach and #1 New York Times bestselling author Jay Shetty along with his wife, Radhi DevlukiaShetty, who is a plant-based recipe developer and fitness and well-being enthusiast. This dynamic duo created Sama offering four purposedriven hot tea blends, inspired by Ayurveda and crafted to help balance the mind, body and heart. As lifelong tea drinkers, the two were always on the hunt for a tea that not only tasted great but also was good for you – so when they couldn’t find one, they set out to make one. The name Sama seems perfect for the brand. Sama is the quality of calmness and tranquility of the mind, which is highly valued in yogic philosophy. To find sama, the mind must be under control. It is an experience of inner peace and equanimity. Jay and Radhi created Sama to share with consumers that simple daily practices, like steeping and drinking a cup of tea, can be transformed into moments of presence. "We believe that Sama will give you back moments in your day and help you find your center. Moments of calm. Moments of genius. Moments of crazy. Whatever you need. This moment is yours," Sama co-founder Jay Shetty said. "Sama for us means togetherness and balance. Whether you are sipping on tea alone or with loved ones, our hope is that Sama will serve as your daily reminder to soak in each passing moment and bring a little more balance to your day," stated co-founder Radhi Devlukia-Shetty.

The foundation of Sama lies in purpose, passion and community, with a goal of inspiring consumers to find moments of presence in this modern, hectic world. Sama is available in four purposeful blends and is packed with premium botanicals and adaptogens. The purposeful blends are made without artificial sweeteners or added sugar. The team at Sama has also set their own direct trade standards to ensure that their farmers are paid above standard and are inspired to grow the highest quality of sustainable ingredients. Sama tea is USDA Organic, vegan, nonGMO and gluten-free. Tea blends include: Protect & Support, Focus & Clarity, Awaken & Energize and Calm & Relax. The brand recently launched individual blends in addition to their tea sampler box, which includes all four flavors. Visit www.samatea.com for more information.

New York Times bestselling author Jay Shetty along with his wife, Radhi Devlukia-Shetty, who is a plant-based recipe developer and fitness and well-being enthusiast are lifelong tea drinkers.

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