2010 media kit

The Green Magzine represents the good life

well lived by people of every color. Significantly, we represent the move beyond the typical multicultural publishing formula by committing to content reflective of the affluent African American and Hispanic markets. Furthermore, we unapologicetically affirm the burgeoning THE GREEN MAGAZINE

presence of our target audience and antipate its G O L F

B E Y O N D

T H E

L I N K S

continued growth. 2009 Media Kit

the ood life represents the good life well lived by people of every color. Significantly, we represent the move beyond the typical multicultural publishing formula by committing to content reflective of the affluent African American and Hispanic markets.

Furthermore, we unapologicetically affirm the burgeoning presence of our target audience and antipate its continued growth.

th e g r e e n maga z i n e

vi s ion m e dia & com m u n ication s , llc . is a privately-owned multimedia publishing firm firm committed to reaching the untapped affluent multicultural market through print, web and broadcast venues. Since June 2004, The Green Magazine has enjoyed an international audience that continues to grow.

Content Properties MAGAZINE Editorial profile Speaking to the emerging affluent multicultural market, The Green Magazine’s focus on the needs and interests of the affluent multicultural golfer with readily disposable income is extremely timely.

Published bi-monthly, The Green Magazine speaks directly to this high-profile segment with an attractive format and thoughtful content providing in-depth coverage of the concerns and interests of its readership. It’s editorial tone is intelligent, sophisticated, fun and unafraid.

INSIDER The Green Insider (TGI) is the new, unique, quarterly, executive lifestyle, Sunday magazine supplement launched in the first quarter 2009.The 25 to 36 page glassy, stylish supplement represents the leisure elements of an executive’s lifestyle. The Green Insider (TGI) is inserted in Sunday newspapers in key markets and maintains the same fine quality, look and feel of The Green Magazine. The Green Insider (TGI), with a distribution of nearly 1.5 million targets primarily African-American and Hispanic homes.

TGI is distributed to the most concentrated African-American and Hispanic-American segments of each market by zip-code.

WEBSITE RECESSION SAVVY GETAWAYS TOBAGO & CHICAGO

G OL F BEYON D T H E L I N K S

SOUND PRESENCE AFTER TWO DECADES OF LYRICISM

COMMON FLIPS THE SCRIPT NO MORE WINDSOR KNOTS The Hottest Father’s Day Gift Guide ZINO PLATINUM The Dominican Republic’s Latest Contender A LIFE BEHIND THE LENS Jeanne Moutoussamy-Ashe

JUNE 2009 TGMLINKS•COM OUTTAKES, BEHIND THE SCENES FOOTAGE + MORE!

The Green Magazine’s website, www.tgmlink.com, provides visitors with an opportunity to discover new places to visit and play golf, improve their golf game, find golf and cultural events and read about favorite personalities.

Visitors can also access the content from the magazine, read editor’s blogs and vote on polls.

Appearing on the website, The Green TV is a lifestyle driven broadcast entity that explores the tastes, desires and interests of The Green Magazine’s readers and advertisers. The Green TV consists of a variety of behind the scene footage, profiles and cinematic features designed to attract an affluent and demanding demographic.

EVENTS The Green Magazine offers partners multiple opportunities to engage multicultural professionals and entrepreneurs in various markets at upscale golf and cultural events. Our goal is to treat attendees with a white glove approach. Each event is tailored to the venue market in general and the tastes of The Green Magazine’s readers in particular.

2009 Editorial Calendar - magazine FEBRUARY AFRICAN-AMERICAN HISTORY Insertion: Dec. 19, 2008 Materials: Dec. 29, 2008

JUNE FATHERHOOD / WEALTH MGMT. Insertion: March 13, 2009 Material: March 23, 2009

OCTOBER INTERNATIONAL TRADE & COMMERCE Insertion: July 10, 2009 Materials: July 20, 2009

APRIL FAMILY TRAVEL / WOMEN’S ISSUE Insertion: Jan. 16, 2009 Materials: Jan. 26, 2009

AUGUST ENTREPRENEURIAL LEADERSHIP Insertion: May 15, 2009 Materials: May 25, 2009

DECEMBER HOLIDAY / BEST OF... & DIVERSITY Insertion: Sept. 11, 2009 Materials: Sept. 21, 2009

Ad Rates - magazine 4-color frequency

1x

gatefold

$32,340

cover 2

3x

6x

9x

12x

16x

$26,250

$25,725

$25,171

cover 3

$25,200

$24,696

$24,164

cover 4

$27,300

$26,754

$26,178

spread

$42,000

$41,160

$40,274

$39,610

$36,158

$34,478

full page

$21,000

$20,580

$20,173

$19,805

$18,079

$17,239

1/2 horizontal

$18,480

$18,110

$17,721

$17,428

$15,910

$15,170

1/3 vertical

$16,380

$16,052

$15,707

$15,448

$14,102

$13,446

1/4 page

$14,700

$14,406

$14,096

$13,864

$12,655

$12,067

No cancellations accepted after closing date for space reservation.

Ad Specs

PLEASE NOTE: -Rates are gross and 15% agency commissionable.

-Bleeds—10% premium added to rates -Regional capabilities available -Black and white rates available

ads

trim size (inches)

live area

bleed size (inches)

cover 2 & 3

9 x 10.875

keep all live matter .25” from the trim

9.5 x 11.375

cover 4

9 x 10.875

keep all live matter .25” from the trim

9.5 x 11.375

spread

18 x 10.875

keep all live matter .25” from the trim

18.5 x 11.375

full page

9 x 10.875

keep all live matter .25” from the trim

9.5 x 11.375

1/2 horizontal

8.125 x 4.875

same as trim

no bleed

1/3 vertical

2.625 x 10

same as trim

no bleed

1/4 page

4 x 4.875

same as trim

no bleed

Agency commission applies to bleed, space and special position charges. Other charges are not commissionable.

The Green Magazine will accept special inserts, either preprinted or printed by our production facility. Contact your representative for rates.

DIGITAL MATERIALS: Acceptable Formats: High-Resolution PDFs with embedded images and fonts. Exported with crop marks. Offset registration marks and does not exceed 300% density.

MEDIA: Files should be sent on a DVD or CD PROOFS: Digital proofs should be sent with laser matchprints or IRIS proofs. Laser or ink jet is accepted, but not guaranteed for color accuracy.

Audience Profile - magazine User Profile Average Age Women Men

39 30% 70%

Ethnicity African American Latino Asian Caucasian Other

60% 25% 5% 4% 6%

Finance & Investments 89% own their primary residence and other real estate 16% own at least one vacation home Average market value of the primary residence is $700K Purchase Behavior 75% Purchased electronics/computers in the past 12 months 64% Purchased furnishings in the past 12 months 60% Purchased beauty/grooming products 47% Purchased jewelry or watches in the past 12 months 35% Purchased an automobile in the past 12 months 6% Purchased a vacation home in the last 12 months

Education Graduated from a 4-year college and having some post-graduate experience Post-graduate degree

73% 35%

Occupation C Level Executives Professional (Doctor/Lawyer/Account) Self-Employed Technical/Sales Other/Retired

24% 24% 15% 25% 12%

Marital Status Married

74%

Income & Net Worth Average HHI: Average HH Net Worth:

$186,000 $1.24 million

Habits Golf Habits 30% belong to at least one golf or country club Play an average of 32 rounds of golf per year Within 12 months, men spent more than women on golf equipment.

Best Read Sections Time spent reading the magazine: 1 hour Most popular section—In order

On the Links

Clubhouse

Time Out

19th Hole

Publisher’s Note

Consumption (top 3 including non-alcoholic) 54% drink wine on a regular basis 52% drink beer on a regular basis 30% drink vodka BetaResearch Study, 2007

Sponsorship & advertising opportunities Please contact your sales representative for a tailered integrated marketing program that includes event and web promotional opportunities.

Ad Rates - Insider 4-color frequency

1x

2x

3x

4x

gatefold

N/A

N/A

N/A

N/A

cover 2

$114,705.50

$108,970.23

$105,987.88

$99,867.20

cover 3

$110,293.75

$104,779.06

$101,911.43

$96,026.15

cover 4

$105,882.00

$100,587.90

$97,834.97

$92,185.10

spread

N/A

N/A

N/A

N/A

full page

$88,235.00

$83,823.25

$81,529.14

$76,820.92

1/2 horizontal

$52,941.00

$50,293.95

$47,779.25

$45,390.29

1/3 vertical

$21,176.40

$20,117.58

$19,111.70

$18,156.12

1/4 page

N/A

N/A

N/A

N/A

12x

16x

No cancellations accepted after closing date for space reservation.

Ad Specs

PLEASE NOTE: -Rates are gross and 15% agency commissionable.

-Bleeds—10% premium added to rates -Regional capabilities available -Black and white rates available Agency commission applies to bleed, space and special position charges. Other charges are not commissionable.

ads

trim size (inches)

live area

bleed size (inches)

cover 2 & 3

7.5x10.5

keep all live matter .25” from the trim

8x11

cover 4

7.5x10.5

keep all live matter .25” from the trim

8x11

full page

7.5x10.5

keep all live matter .25” from the trim

8x11

1/2 horizontal

7.25x4.75

same as trim

no bleed

DIGITAL MATERIALS: Acceptable Formats: High-Resolution PDFs with embedded images and fonts. Exported with crop marks. Offset registration marks and does not exceed 300% density.

1/3 vertical

2.25x10.25

same as trim

no bleed

MEDIA: Files should be sent on a DVD or CD

The Green Magazine will accept special inserts, either preprinted or printed by our production facility. Contact your representative for rates.

PROOFS: Digital proofs should be sent with laser matchprints or IRIS proofs. Laser or ink jet is accepted, but not guaranteed for color accuracy.