BRANDBOOK
BRAND IDENTITY
ABOUT GREENSPEED
GREENSPEED HAS BEEN AROUND FOR MORE THAN 25 YEARS AND HAS BECOME A LEADING BRAND IN PROFESSIONAL CLEANING.
OUR MISSION? CLEANING THE WORLD WITH CARE, TOGETHER.
WE DO THIS WITH A VERYPASSIONATE, REBELLIOUS AND CARING APPROACH. OUR BRANDING SHOULD ALWAYS REPRESENT THESE VALUES.
PASSIONATE REBELLIOUS CARING
LOGO USAGE
LOGO WITH STANDARD BASELINE
THE FULL COLOUR LOGO CAN ONLY BE USED ON WHITE OR BRIGHT BACKGROUNDS.
ON DARK BACKGROUNDS, ALWAYS USE THE WHITE LOGO.
LOGO USAGE
LOGO WITHOUT STANDARD BASELINE
THE FULL COLOUR LOGO CAN ONLY BE USED ON WHITE OR BRIGHT BACKGROUNDS.
ON DARK BACKGROUNDS, ALWAYS USE THE WHITE LOGO.
BRAND VALUES ICONS
ICONS THAT SHOW WE ARE PASSIONATE, REBELLIOUS, CARING & COMPLETELY CRAZY ABOUT CLEANING
ICONS
PRODUCT CONCEPT ICONS
ICONS THAT SHOW THAT OUR PRODUCTS ARE CIRCULAR, HEALTHY AND SURPRISINGLY EFFECTIVE.
OTHER ICONS
PASSIONATE
CIRCULAR
REBELLIOUS
HEALTHY
CARING & COMPLETELY CRAZY ABOUT CLEANING
SURPRISINGLY EFFECTIVE
WHITE ICONS ON A GREEN CIRCLE (#84b827)
GREEN ICONS (#84b827) WITH A HALF-OPEN CIRCLE
BRANDING ELEMENTS
LEAVES
WE USE LEAVES IN VARIOUS COLOURS TO EMPHASIZE WORDS OR PRODUCTS, AND AS BULLET POINTS.
YOU CAN CHANGE THE COLOURS OF THE LEAVES TO OUR PRODUCT OR BRANDING COLOURS IF YOU LIKE.
THE HAND WITH THE LEAVE CAN BE USED TO ADD AN EXTRA VISUAL ELEMENT TO PRESNTATIONS, ONE-PAGERS, VISUALS, ETC.
THE TABS WITH LEAVES CAN BE USED TO VISUALIZE THE TAB RANGE.
BRANDING ELEMENTS
WAVES
FOR PRESENTATIONS, BROCHURES AND VISUALS YOU CAN ADD A WAVE IN THE BOTTOM CORNER.
YOU CAN CHANGE THE COLOURS OF THE WAVES TO OUR BRAND COLOURS AND OPT FOR A TRANSPARANT OR FULL COLOUR VERSION
BRANDING ELEMENTS
50 SHADES OF BLUE
IF YOU WANT A SPECIAL BACKGROUND OR GIVE YOUR VISUAL A LUXURIOUS TOUCH, YOU CAN USE ONE OF THESE BLUE IMAGES AS A BACKGROUND.
CIRCLE
BRANDING ELEMENTS
YOU CAN USE THIS CIRCLE TO REFER TO OUR CIRCULAR PRODUCT CONCEPT AND VISION.
YOU CAN INCREASE OR DECREASE THE OPACITY DEPENDING DEPENDING ON THE LOOK AND BACKGROUND.
STATEMENT TEXT BLOCK
THIS ELEMENT IS A VERSATILE AND DYNAMIC WAY TO HIGHLIGHT KEY MESSAGES.
YOU CAN CUSTOMIZE THE TEXT AND COLORS TO ALIGN WITH SPECIFIC CAMPAIGNS OR MESSAGING NEEDS.
MASSIVE IMPACT TINY TABLETS
ABSTRACT SHAPE
BRANDING ELEMENTS
USE THIS SHAPE TO SHOWCASE A PRODUCT IN A FUN AND UNIQUE WAY.
ROTATE IT TO YOUR LIKING AND FIND THE PERFECT ANGLE TO STAND OUT.
BRANDING ELEMENTS
PICTURES
WE HAVE MODERN AND FRESH APPLICATION PHOTOS FOR EVERY PRODUCT CATEGORY.
YOU CAN USE THE ORIGINAL PICTURES OR PUT THEIR NO BACKGROUND VERSION ON A VIBRANT COLOUR.
COLOURS
PRODUCT COLOURS
WE USE DIFFERENT COLOURS FOR EVERY PRODUCT GROUP.
YOU CAN DECREASE THE TINT OF THE COLOURS TO SWITCH IT UP.
COLOURS
BRANDING COLOURS
THESE ARE THE COLOURS WE USE FOR BRANDING PURPOSES, SUCH AS BROCHURES, SOCIAL MEDIA AND CAMPAGNES.
FOR AN EXTRA POP OF COLOUR, YOU CAN USE THE PRODUCT COLOURS.
THE ONLY WAY IS DIN
TYPOGRAPHY
WE USE THE DIN PRO FONT FAMILY AS THE PRIMARY TYPEFACE FOR ALL OUR COMMUNICATIONS.
WITH ITS CLEAN LINES AND MODERN DESIGN, DIN PRO OFFERS A BLEND OF ELEGANCE AND FUNCTIONALITY. THE FONT LENDS A SENSE OF PROFESSIONALISM TO OUR BRAND’S VISUAL IDENTITY.
BY CONSISTENTLY USING THE DIN PRO FONT FAMILY ACROSS ALL OUR COMMUNICATION CHANNELS, WE ENSURE A COHESIVE AND HARMONIOUS BRAND EXPERIENCE FOR OUR AUDIENCE.
ACCENT WORDS OR SHORT DESCRIPTIONS CAN BE PLACED IN RECTANGULAR FRAMES, POSITIONED DIAGONALLY
Condensed
Condensed Medium Condensed Bold
Condensed Black Regular Medium Bold Black
Accent word Short description
GOOD OLD CALIBRI
TYPOGRAPHY - PowerPoint
DIN PRO ISN’T SUPPORTED IN POWERPOINT, SO FOR POWERPOINT PRESENTATIONS WE USE THE FONT CALIBIRI.
CALIBRI IS A MODERN AND VERSATILE FONT. IT HAS A CLEAN AND CONTEMPORARY APPEARANCE THAT EMBODIES A SENSE OF PROFESSIONALISM AND CLARITY, WHICH MAKES IT PERFECT FOR POWERPOINT.
CALIBRI
GO OCEAN
LOGO USAGE
WE CAN FEATURE THE GO OCEAN LOGO IN OUR BRANDING DEDICATED TO THEIR PROJECT FOR CORAL REEF RESTORATION, WHICH WE SUPPORT.
YOU CAN USE THE LOGO TO SHOWCASE OUR PARTNERSHIP AND COMMITMENT TO OCEAN CONSERVATION.
THE LOGO IS AVAILABLE IN THE DISTINCTIVE GO OCEAN BRAND COLOURS.
GO OCEAN
BRANDING COLOURS
GO OCEAN’S BRAND COLOURS ARE FUN AND VIBRANT. THEY CAPTURE THE SPIRIT OF THE OCEAN AND CORAL.
YOU CAN INCORPORATE THESE COLOURS INTO BRANDING MATERIALS RELATED TO OUR PARTNERSHIP.
#EAE661
GO OCEAN
BRANDING ELEMENTS
YOU CAN USE THESE STICKERS TO HIGHLIGHT OUR COMMITMENT TO THE OCEAN AND CORAL RESTORATION.
GO OCEAN
MEMBERSHIP BRANDING ELEMENTS
TO DISPLAY OUR PARTNERSHIP WITH GO OCEAN, YOU CAN INCORPORATE THE MEMBER STICKER INTO OUR BRANDING.
GO OCEAN
PICTURES
WE HAVE ACCESS TO OCEAN’S CAPTIVATING PICTURES OF THE OCEAN, CORAL, AND THE CORAL REEF RESTORATION PROCESS.
THESE IMAGES ENHANCE OUR STORYTELLING AND REPRESENT OUR PARTNERSHIP AND COMMITMENT TO CORAL REEF PRESERVATION.
B CORP
LOGO USAGE
SHOWCASE OUR B CORP STATUS PROUDLY!
DEMONSTRATE OUR COMMITMENT BY INCORPORATING THE BLACK OR WHITE B CORP LOGO INTO YOUR VISUALS
ONLY USE THE OFFICIAL B CORP LOGOS AND FOLLOW THEIR BRAND GUIDELINES FOR PROPER USAGE. FIND THEM HERE.
