2023 Group Tour Media Kit

2024 MEDIA KIT

CONNECTING THE LEADERS IN GROUP TRAVEL Capture YOUR Share of this multi-billion-dollar market today!

grouptourmagazine.com

| gtmsales@greenspring.com

A MESSAGE FROM THE PUBLISHER

OUR MESSAGE The group tourism market in the United States alone is expected to surpass $10 billion this year, and conservative estimates point to a global market that is upwards of 15x that size.

While quantifying the exact amount group travel accounts for within the domestic and global tourism sectors is near-impossible, one thing is certain: This is a BOOMING market that continues to grow at double-digit rates.

INSPIRING

The single best way to capture your share? Group Tour magazine.

68%

of the time, readers take action after seeing an ad in Group Tour magazine Industry standard is <50%

Consider: Our 12,500 tour operators and planners average over 400,000 group tours annually, with each trip averaging 5 nights!

That’s PURCHASING POWER! Capture your share of this actively booking audience by placing your marketing message among the most authoritative editorial coverage in print and online.

Within this media kit, you’ll find details on how to best reach these tour planners both in print and online.

Gain the trust of those who trust us, and let us help you capture your share of this amazing market today!

Average recall for ads seen in Group Tour magazine

73%

Group Tour Magazine

50%

Industry Standard

GROUP TOUR MAGAZINE

ENGAGING

EXPERIENCED Tammy Galvin Publisher

PRINT

GROUPTOURMAGAZINE.COM | 2

CONTENTS

GROUP TOUR MAGAZINE PRINT 4

Our Reach

5

Editorial Calendar

6

Integrated Packages

7

Rates & Specs

8

Special Sections

9

Group Tour Heritage & History magazine

DIGITAL 10

Digital Edition Opportunities

11

Sponsored Online Editorial

12

Enewsletter

13

Website

14

OnTarget Packages

16

Targeted Email Marketing Campaign

GREENSPRING MEDIA 17

Custom Publishing

18

About Greenspring Media

MEET THE TEAM 19

The Sales Team

PARTNERS 20

GROUP TOUR MAGAZINE

PRINT

Brands We Work With

GROUPTOURMAGAZINE.COM | 3

OUR REACH 400,000+ TOTAL TRIPS

planned by Group Tour magazine readers annually

TOTAL REACH

24,000 PER PRINT + DIGITAL EDITION

5

NIGHTS PER TRIP Total Economic Impact (on average)

Group Travel Agents / 3,239 Group Leaders / 1,701

TRIPS PLANNED PER YEAR (on average) GROUP LEADERS

11

BANK CLUBS

14

TRAVEL AGENTS

17

TOUR OPERATORS

95% 55% of readers actively plan trips to the U.S.

of readers actively plan trips to Canada

52%

of readers actively plan trips to other international destinations

Tour Operators / 7,354

Bank Clubs / 206

8

WHERE GROUPS ARE GOING

97%

of Group Tour magazine readers decide where to go, where to stay, and where to eat, according to Signet Research Inc.

TYPES OF TRIPS PLANNED Cultural tours Trips to festivals Adventure tours Shopping trips Culinary tours Religious tours Historical tours Military tours

Cruises Literature tours Gaming trips Haunted tours Eco-conscious tours Arts + Entertainment Museums Architectural Tours

3x

THE AUTHORITY

Tour operators and planners read Group Tour regularly — 3x as often as any other industry publication

BUYING MEMBERS

Group Tour magazine is sent to all buying members of ABA, NTA, and OMCA

GROUP TOUR MAGAZINE

PRINT

GROUPTOURMAGAZINE.COM | 4

2024 PRINT EDITORIAL CALENDAR Group Tour magazine connects the decision-makers within the group travel industry to suppliers. Published in print four times annually, each issue is geographically balanced with destination and attraction ideas that inspire group travel itineraries throughout the United States, Canada, and the world.

When crafting content, Group Tour magazine’s experienced editors carefully assess travel trends and tour locations that serve as catalysts for wanderlust.

EDITORIAL

FEBRUARY

National Features

Industry Outlook America’s Top Hub-And-Spoke Group Tours

MAY All in the Family: Tips for Planning Multigenerational Tours Accidents Happen: Handling the Unexpected

AUGUST

NOVEMBER

Stranger Things: Encouraging Group Bonding and Breaking the Ice

Are We There Yet? Boredom Busters for the Motorcoach

Bus Business: Motorcoach Technology and Trends

Make the Most of Your Next Trade Show + Trade Show Calendar

Midwest Region

Urban Adventure

State Parks

Agritourism

Cultural Hot Spots

Special Section State Spotlight

Indiana, Illinois

Ohio, Canada

Tennessee, Michigan, Iowa

Wisconsin, Minnesota, Canada

Northeast Region

Sports Cities

East Coast Islands

Eclectic Neighborhoods

Theater

Special Section State Spotlight

New Jersey

Pennsylvania, New England

Maryland & D.C.

New York

Southeast Region

Historic Main Streets

Capital Cities

Haunted and Supernatural Sites

National Parks

Special Section State Spotlight

Kentucky, Louisiana

Virginia, Georgia

Missouri, Alabama

North Carolina, Florida

West Region

Authentic West

Pacific Coast Road Trip

Western Flavors

Bucket List Destinations

Special Section State Spotlight

Colorado, Arizona

Wyoming, Washington

California, Nebraska

Texas, Oklahoma

Special Advertising Section

Food & Drink

Shopping & Gaming

Arts & Entertainment, Outdoor Excursions & Sightseeing

Museums

GROUP TOUR MAGAZINE

PRINT

GROUPTOURMAGAZINE.COM | 5

INTEGRATED PACKAGES BRONZE

SILVER

GOLD

$5,000 NET ($6,960 Value)

$9,000 NET ($13,030 Value)

$16,000 NET ($20,070 Value)

$14,000 NET ($20,270 Value)

$26,000 NET ($32,960 Value)

INTEGRATED MEDIA PROGRAM

• Two-time, 1/4 page print ad • Run of Site web ad (three months) • Enewsletter leaderboard

INTEGRATED MEDIA PROGRAM

• Two-time, 1/2 page print ad • Sponsored editorial • Run of Site web ad (three months) • Enewsletter leaderboard

$8,000 NET ($12,490 Value)

• Four-time, 1/4 page print ad • Run of Site web ad (six months) • Enewsletter leaderboard

• Four-time, 1/2 page print ad • Sponsored editorial • Run of Site web ad (six months) • Enewsletter leaderboard

INTEGRATED MEDIA PROGRAM

• Two-time, full page print ad • Bronze OnTarget* • Sponsored editorial • Run of Site web ad (six months)

• Four-time, full page print ad • Silver OnTarget* • Sponsored editorial • Run of Site web ad (one year)

ALL PACKAGES INCLUDE: Integrated packages are available for Group Tour and Group Tour Heritage & History magazines.

Packages are not available in conjunction with Special Editions or Special Sections.

Additional sizing and pricing options are available upon request.

Ask your Media Consultant about digital-only packages. *See page 14 for digital OnTarget package details.

GROUP TOUR MAGAZINE

INTEGRATION

GROUPTOURMAGAZINE.COM | 6

RATES & SPECS Sizes and Net Rates*

PRINT AD SPECS

*All prices are net.

FULL PAGE live: 7.25 x 9.75

SIZE

1x

2x

3x

4x

Back Cover

$6,785

$6,105

$5,770

$5,430

Page 2, 3, or Inside Back

$6,195

$5,575

$5,265

$4,955

Spread

$9,995

$9,250

$8,785

$8,475

Full Page

$5,925

$5,335

$5,040

$4,740

2/3 Page

$4,575

$4,115

$3,890

$3,660

1/2 Page

$4,100

$3,690

$3,485

$3,280

1/3 Page

$3,210

$2,890

$2,730

$2,565

1/4 Page

$2,615

$2,355

$2,270

$2,185

1/6 Page

$1,635

$1,475

$1,395

$1,310

1/12 Page

$710

$685

$660

$635

Group Tour

SPACE

ARTWORK

February

Jan. 3

Jan. 8

May

April 3

April 4

August

July 1

July 8

November

Oct. 9

Oct. 14

File Specifications: Email a print resolution PDF, JPG, TIF, or EPS to gtprint@greenspring.com • All ads must include high-resolution files (300 dpi placed at 100% size).

• All key text, logos, or images must be at least 3/16” away from the trim on all four sides.

• All Pantone and spot colors must be converted to CMYK (process). Please remember to convert all images from RGB to CMYK. • For assistance designing your ad, a $50 fee may apply.

trim: 8.375 x 10.75 bleed: .125 in.

2/3 VERTICAL 4.75 x 9.75

1/2 HORIZONTAL 7.25 x 4.75 1/2 VERTICAL 4.75 x 7.25

1/3 BOX 4.75 x 4.75

1/4 HORIZONTAL 7.25 x 2.25

1/3 VERTICAL 2.25 x 9.75

1/4 VERTICAL 2.25 x 7.25

1/6 HORIZONTAL 4.75 x 2.25

1/12 SQUARE 2.25 x 2.25

1/6 VERTICAL 2.25 x 4.75

We are not responsible for color accuracy in files that must be converted.

GROUP TOUR MAGAZINE

PRINT

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2024 SPECIAL SECTIONS Published among the pages of Group Tour magazine, annual special sections focus on noteworthy itinerary themes and experiences.

All prices are net.

Every partner provides matching editorial that supports their ad.

Shopping & Gaming

Food & Drink

Sizes and Net Rates

Arts & Entertainment

Outdoor Excursions & Sightseeing

SIZE

1X

Full Page

$4,995

1/2 Page

$3,320

1/4 Page

$2,225

Museums

SPECIAL ADVERTISING SECTION

SPECIAL ADVERTISING SEC TION

Food + Drink

The arts and entertainment scene of the Twin Cities offers edge-of-your-seat experiences with performances and exhibits for every genre and budget.

ING SHOPP ING & GAM

Museums

BEST L THE UES ER AL IQ DISCOV AND BOUT ION AT ES STOR UR DESTIN AT YO

THE BEST MUSEUMS THE REGION HAS TO OFFER

TREAT YOUR TASTE BUDS AT THESE FL AVORF UL DESTINATIONS

MIN N ESOTAMON THLY.C OM

grouptourmagazine.com

| SE PT/OCT 20 22 | 121

129 0922_SS_Fall Arts & Entertainment2.indd 121

GTM_2023_Feb_SS_Food&Drink.indd 129

THE TOP TRAILS AND BEST BEACHES

P H O T O S I M O N E _ N /A D O B E

PHOTO BROOKE LARK/UNSPLASH

Entertainment

OUTDOOR EXCURSIONS & SIGHTSEEING

8/3/22 12:56 PM

1/19/23 9:22 AM

FEBRUARY Whet your prospects’ appetites. This special section showcases the very best in unique and memorable food-focused experiences.

The World Food Travel Association estimates food tourism is a more than $150 billion industry.

MAY Gaming and shopping are two of the most sought-after experiences on a group itinerary. This special section is an ideal way to showcase what your destination has to offer to groups of gaming and shopping enthusiasts.

SPACE: Dec. 21

ARTWORK: March 27

ARTWORK: Dec. 21

GROUP TOUR MAGAZINE

SPACE: March 27

PRINT

AUGUST Show groups your creative side! This special section is a place to share your destination’s best arts and entertainment options, like live performances, artistic venues, and places where tour guests can express themselves.

SPACE: June 24

AUGUST From adventure sports and whale watching, to observation decks, winery tours, fall foliage, and national parks, this special section brings the best outdoor tour locations to our readers.

NOVEMBER Every museum tells a story!

From history and science to the arts and the more obscure, this special section is an opportunity to let your museum shine.

SPACE: June 24

ARTWORK: Oct. 2

ARTWORK: June 24

SPACE: Oct. 2

ARTWORK: June 24

GROUPTOURMAGAZINE.COM | 8

2024 SPECIAL ANNUAL EDITION This special edition is inspired by audience feedback; tour planners consistently seek extraordinary historical experiences to add to their itineraries. Group Tour Heritage & History’s editorial and advertisements showcase the very best.

INTEGRATED MARKETING PLAN INCLUDES: PRINT AD:

Showcase your destination in high-quality glossy print

DESTINATION TOPIC EXAMPLES: American history Natural history Pop culture Military battles Industrial eras Transportation

Architecture Living history Hauntings Shipwrecks Literature Anniversaries

DIGITAL EDITION LINK:

Planners can visit your website from the digital edition

DEADLINES SPACE: March 26

Sizes and Net Rates*

ARTWORK: March 29 PUBLISHES: April 22

*All prices are net.

Polybagged with May Group Tour magazine

SIZE

NET RATE DIMENSIONS

Back Cover

$5,135 See below1

Page 2, 3, or Inside Back

$4,685 See below1

Full Page

$4,460 See below1

1/2 Page

$3,090 4.75˝x 7.25˝ or 7.25˝x 4.75˝

1/3 Page

$2,415 2.25˝x 9.75˝ or 4.75˝x 4.75˝

1/4 Page

$2,080 2.25”x7.25” or 7.25”x2.25”

1/6 Page

$1,255 2.25˝x 4.75˝ or 4.75˝x 2.25˝

1/12 Page

$675 2.25” x 2.25”

GROUP TOUR MAGAZINE

PRINT

Full Page Dimensions: l ive area = 7.25˝ x 9.75˝ trim = 8.375˝ x 10.75˝ bleed = add a minimum 1/8˝ beyond trim All rates shown are for 4-color ads.

All rates are net and in U.S. dollars.

Ad Specs: Email a high-resolution pdf to gtprint@greenspring.com 1

GROUPTOURMAGAZINE.COM | 9

DIGITAL EDITION OPPORTUNITIES Extend your reach with these interactive marketing opportunities found only within each digital edition of Group Tour magazine!

DIGITAL EDITION SPONSORSHIP | $3,000 NET • Includes a dedicated sponsored eblast (including only your ad units) to our group tour planners, promoting the release of the digital edition • A full page ad opposite the cover of the digital edition • Share of Voice top and bottom leaderboards and left and right skyscrapers ads to appear throughout the digital edition • ONLY ONE AVAILABLE per digital edition!

SHARE OF VOICE DIGITAL EDITION ADS | $1,500 NET • Share of Voice top and bottom leaderboards and left and right skyscrapers ads to appear throughout the digital edition • Up to five clients maximum per digital edition

VIDEO ENHANCED AD | $500 NET • Add video to your print ad to make it stand out!

• Must be advertising in the print edition to be included

BELLY BAND | $1,000 NET • Make sure every visitor to our digital edition sees YOUR message!

• Must be advertising in the print edition to be included • ONLY ONE AVAILABLE per digital edition!

GROUP TOUR MAGAZINE

DIGITAL

GROUPTOURMAGAZINE.COM | 10

SPONSORED ONLINE EDITORIAL AN ONLINE, MULTIPLATFORM APPROACH TO EDITORIAL Leave your content creation to the experts.

Our team of editors will coordinate and craft a grouptourmagazine.com article, Q&A, or itinerary about your attraction or destination that commands attention.

NET COST: $3,400 WHAT’S INCLUDED? • A 400-word article, Q&A, or itinerary coordinated and crafted by Group Tour magazine’s editorial team • An external link to your website, and an internal link to your Supplier Profile • An exclusive sponsored email that features your article or itinerary, delivered to Group Tour magazine’s digital audience • Inclusion in our weekly newsletter (see page 12) •Your article is promoted with a sharable Facebook post (1x)

@grouptourmagazine

GROUP TOUR MAGAZINE

DIGITAL

GROUPTOURMAGAZINE.COM | 11

ENEWSLETTER

Stay top-of-mind by being top-of-inbox. Pair your message and link with grouptourmagazine.com content that is opened and clicked by active tour planners.

ENEWSLETTER Grouptourmagazine.com is consistently updated with new editorial content.

In our weekly newsletter, your message is seen among the latest website content as tour planners seek group-friendly travel inspiration.

Leaderboard | $750 Net Medium Rectangle | $250 Net Featured Partner | $200 Net Leaderboards must be 728x90 pixels.

Medium Rectangles must be 300x250 pixels.

Featured Partners include a 300x200 pixel photo and up to 50 words of copy.

Please email your ad in a JPG or GIF format to: gtdigital@greenspring.com

GROUP TOUR MAGAZINE

DIGITAL

GROUPTOURMAGAZINE.COM | 12

WEBSITE Advertising on a website dedicated to tour planning information puts you in front of active travel planners. Grouptourmagazine.com connects you with the most active tour planners while they research and build their itineraries.

728x90

Top Pages: Home Get Inspired News

Net Rates:

300x250

RUN OF SITE

(Sizes in pixels: 728x90, 300x50, 300x250, 300x600, and 970x250)

Monthly Annually

300x600

$500 $5,000

SUPPLIER PROFILE/WEB LISTING 1-Year

$750

Activate your Supplier Profile and be searchable to active tour planners. Email your Media Consultant (page 21) for more information.

970x250

Email high-resolution JPEGs to: gtdigital@greenspring.com File size cannot exceed 72k.

GROUP TOUR MAGAZINE

DIGITAL

GROUPTOURMAGAZINE.COM | 13

ONTARGET PACKAGES Optimize your online presence with OnTarget, Group Tour magazine’s specialized programatic advertising program, aimed at keeping your organization in front of our loyal audience everywhere they go online! We deliver your digital ads to our audience on their desktops, mobile devices, iPads, you name it. Your ads follow their digital footprints!

PACKAGES BRONZE

SILVER

GOLD

Total spend: $3,000

Total spend: $5,600

Total spend: $8,000

Includes:

Includes:

Includes:

Device ID Address Match:

Device ID Address Match:

Device ID Address Match:

120,000 Impressions

140,000 Impressions

160,000 Impressions

Dominant Display:

Dominant Display:

271,091 Impressions

331,182 Impressions

271 Guaranteed Clicks

331 Guaranteed Clicks

Every campaign is actively monitored by a digital specialist to improve results and includes a web-based dashboard to watch your impressions grow in real-time.

2x Custom E-blast: 32,499 sends per E-blast

*Gold package is also available with social media for an additional $2,428.

AUDIENCE POWER Every electronic device has a unique device ID number. By mapping our print readership’s physical address into the digital world (called GeoFencing), we can discover the device ID of all the devices that are associated with those addresses (Device ID capture). This information allows you to advertise directly to our complete print readership on all of their electronic devices. This is first-party data only available through us!

GROUP TOUR MAGAZINE

DIGITAL

Programmatic Display is designed to boost any business seeking to get their message in front of their target market, any place at any time. We’ve created a model of our print audience’s professional online activity and use that model to deliver your online display ads to those whose activity is similar (i.e.: visits similar websites, watches similar videos, etc.) across all platforms, desktops, and devices.

By combining the two tactics above, we are able to offer you total market coverage with the Silver and Gold packages. We do this by putting your online display ads in front of not only our entire print audience but also a look-a-like audience which captures tour planners who aren’t currently a print subscriber but whose online activity is similar and therefore are potential customers worthy of seeing your message.

GROUPTOURMAGAZINE.COM | 14

ONTARGET PACKAGES 300x50 320x50

Specifications WEBSITE URL

SOCIAL AD

1 active link to direct tour planners

300x50 728x90 300x600

SUPPORTED AD FORMATS • GIF, PNG, or JPG image files • 3rd Party Ad Tags from approved ad servers (HTML or raw JavaScript) • HTML5

NOTE: We strongly recommend using a GIF or JPG, as these return the best CTR—there is less delay for materials to load.

Please email all materials to: gtdigital@greenspring.com

GROUP TOUR MAGAZINE

300x600

300x250

REQUIRED FACEBOOK SPECIFICATIONS

PROGAMMATIC ADS 320x50 300x250 160x600

160x600

DIGITAL

• 1080 x 1080 Image • Body (Ad) Text – this goes at the top of your ad.

125 character limit, including spaces • Headline – This goes under the image in bold.

25 character limit, including spaces • Description – This goes under the headline.

30 character limit, including spaces • Display Link (optional) – This will be the URL be displayed under your description (simpler is best)

728x90

SUPPORTED AD FORMATS • • •

JPG or PNG image files Maximum file size 30 MB The image must contain little to no text

1080x1080

GROUPTOURMAGAZINE.COM | 15

TARGETED EMAIL MARKETING CAMPAIGN Reach new customers by leveraging the advanced targeting that email marketing provides. Despite the almost constant onslaught of marketing messages we all receive, everyone still takes what shows up in their inbox very seriously, so what better way than to share your customized message in a dedicated eblast? Email marketing still gets very high engagement levels, and with Group Tour’s turnkey process for not only creating the Eblast for you, but also helping you identify the EXACT audience you want to reach, we remove the hassle!

PLEASE SUPPLY: • Creative • .html* or • a completed image (at least 600 px wide) or • we can design the e-blast for you from one of our templates (see specs below) • Subject line. We recommend a 60 character limit for the subject line. *Note if you supply .html we cannot troubleshoot coding issues.

Please do not include unsubscribe information or .html which use iframes.

TO HAVE YOUR E-BLAST BUILT

BY OUR TEAM, PLEASE SEND: • Photos: Up to 6 photos (at least 600px wide at 72 dpi) • Logo: Supply as .JPG, .PNG, .TIF, .PDF or .EPS • Message: Up to 300 words. Include a headline and a call to action • Contact info: Phone, website, email, etc.

• Links: Provide URLs for all hyperlinks

GROUP TOUR MAGAZINE

DIGITAL

COST Up to 32,499: $682.50 32,500-49,999 Emails: $21 CPM *For any campaigns over 50,000, please contact your sales rep.

Standard Redeploy to opens/clicks (less than 25,000 sends): $550 Standard Redeploy to opens/clicks (more than 25,000 sends): refer to CPM

Materials are due at least two weeks prior to the publish date for email setup and proofing. If materials are not submitted in time, we cannot guarantee the publish date and may need to reschedule. Send all materials to gtdigital@greenspring.com.

GROUPTOURMAGAZINE.COM | 16

CONTENT MARKETING & CUSTOM PUBLISHING Agencies specialize in copywriting. Public relations firms create generic news or press releases aimed at the masses. Our team of award-winning journalists tells stories that incite action and emotion, creating meaningful and lasting relationships between our clients and their intended audiences. Whether the medium of choice is print, digital, or video, we’ve amassed the greatest breadth of clients who, like us, believe that content matters.

DON’T TAKE OUR WORD FOR IT. TAKE THEIRS. Sample of our clients:

MEETINGSMAGS.COM

//

SPRING

2023

Charming

ROCHESTER

Alaska CRUISE

FINGER LAKES page 18

LOCAL MEMBER BENEFITS page 20

Flock to the scenic community with a big heart

TEQUILA MONTH Spirit of Mexico As you sip on that refreshing Margarita, consider the story behind the drink in your hand. Tequila is made from the blue agave plant, which is distantly related to the lily, though it looks more cactus-like. Jimadors, those who harvest the plant for distilling, cut off the green outer leaves to reveal the piña, which looks like a big pineapple. The juice from its white, creamy core is used to make tequila.

The plant-based spirit is graded according to the level of agave it contains. There are two levels of tequila: 100 percent agave and mixed (mixto). Until 1930, all tequila was 100 percent blue agave. Tequila makers started mixing in cane sugar because of increasing demand, thus introducing the mixto tequilas. But in the last few years, more distillers have been producing 100 percent formulas, bringing the spirit of Mexico to new heights while embracing the traditional techniques that have been passed down for generations.

REFRESHED & FOCUSED Boost attendees’ well-being at soothing spas

inside!

GOLF GUIDE

World-class golf resorts at your fingertips

Tequila is also categorized by how long it ages. Blanco, also called silver, tequila ages up to 60 days before bottling. Reposado tequilas age for a minimum of 60 days. Añejo tequilas are aged for a minimum of one year. El Jimador Tequila comes in all three varieties and contains 100 percent blue agave.

Don't miss tomorrow's special Cinco de Mayo newsletter, which will feature several recipes to help you celebrate the festivities.

SIP ON THIS

VISITORS GUIDES

As the foremost authority of travel throughout our great state, countless DMOs turn to us to create their official visitors guides.

From editorial development through layout, printing, and distribution, we handle it all.

MEMBER & ASSOCIATION PUBLICATIONS

Regular member communication vehicles turn into award-winning magazines when partnering with us, and finance-laden annual reports are transformed into stunning, content-rich magazines in print and digital formats.

Tequila Rules & Laws

ENEWSLETTERS & DIGITAL CONTENT Mexican law states that tequila must contain at least 51 percent blue agave, though connoisseurs search for nothing short of 100 percent.

Exceptional content takes many forms for our clients. In addition to handling all of the content creation MAP OF THE REGION RECIPES for their digital channels, we offer The Valley of Tequila Jimador Brisa a complete suite of web and e-newsletter template design and development services.

Courtesy of el Jimador Tequila

Tequila is produced in five designated regions of Mexico, most notably Jalisco (home to the town of Tequila), as well as Guanajunto, Michocan, Nayarit and Tamaulipas. You may rest assured that tequila coming out of this region is only the highest quality agave-based liquor-the cream of the crop, so to speak.

2 ounces Jimador Silver 1 ½ ounces pomegranate juice 2 ½ ounces lemonade

Take an Old Fashioned or lowball glass and add el Jimador Silver, pomegranate juice and lemonade over ice. Stir and enjoy.

CVB & GROUP TOUR PLANNERS

Several of our Group Tour and Meeting + Events clients capitalize on our editorial expertise and market prowess by partnering with us to produce their annual planning guides. We become extensions of their teams, producing highly targeted content, while handling sales and using our print/paper clout to command amazing costs and distribution options.

B2B MARKETS

With a portfolio of innovative ideas that work, we produce an array of regional and niche publications, digital solutions and custom publications for the meetings, events, and group tour industries, dedicated to connecting decisionmakers within the meetings and tour industry worldwide.

FOOD PAIRINGS When pairing dishes with this spirit, consider the three courses of your meal. Each level of tequila (blanco, reposado and añejo) corresponds with a different course.

While chips and guacamole are a surefire option for your appetizer, why not try mixing it up?

Citrus-infused seafood dishes complement the fruit-forward quality in a blanco such as el Jimador Silver. It's easy to create an inventive dip using chilled salmon, avocado, cilantro and lime zest.

Spice it up by adding jalapeño to taste.

Reposados pair well with classic Mexican and Spanish dishes. Aged for two months in American oak barrels, el Jimador Reposado tequila has a warmer ambiance, making it a perfect match for spicy chicken tacos or turkey enchiladas.

If you think tequila and dessert isn't a match made in heaven, think again. El Jimador Añejo tequila is double distilled and aged for one year in oak barrels. While it has a full body with cinnamon flavors, it's not too decadent to balance out a hearty bite of chocolate cake.

GREENSPRING MEDIA | GROUP TOUR’S PARENT COMPANY

MGM WINE & SPIRITS STAFF PICKS

GROUPTOURMAGAZINE.COM | 17

ABOUT GREENSPRING MEDIA MAY | JUNE 2023

JAN/FEB 2023 WINTER WONDERS PHOTO CONTEST

Women’s Health Concerns

Winter

The Spirit of Minnesota

CAPTURED BY OUR READERS

PHOTO CONTEST WINNER

ALSO:

Red pines on the Rice Creek North Regional Trail

Crime Trends: Do You Feel Safe?

M I N N E S O TA M O N T H LY. C O M

Built on the Minnesota Monthly foundation, the company has grown exponentially over the past five decades to include the award-winning Midwest Home magazine, as well as, the nationally and internationally distributed Group Tour magazine and Meetings + Events magazines. Greenspring Media also produces market-leading events that bring national and local clients face-to-face with their customers along with a full suite of digital, face-to-face, and custom publishing and content marketing products and services.

ALTERNATIVE LIVING MIN N ESOTA MONTHLY

FOUNDED IN 1967, GREENSPRING MEDIA IS THE OLDEST CITY REGIONAL PUBLISHING COMPANY IN MINNESOTA.

In 2013, Greenspring Media was purchased by Detroit-based Hour Media, the country’s preeminent publisher of city regional magazines. Consequently, Greenspring’s quality, pricing, and command of customer service is unsurpassed with our printing partners, enabling us to stay ultra-competitive when others in our industry are constantly raising rates. We print almost 18 million magazines annually, more than 130 titles, and more than 30,000 pages for nine distinct business units.

In addition to the hyper-local expertise our business partners gain from working with us, Greenspring Media is uniquely positioned to offer a vast network of sister publications and digital properties also owned by our privately held parent company.

LET US GET TO WORK. FOR YOU.

GREENSPRING MEDIA | GROUP TOUR’S PARENT COMPANY

GROUPTOURMAGAZINE.COM | 18

MEDIA CONSULTANTS MEET THE SALES TEAM

JIM HOLTHAUS

AIMEE SMITH

616-283-1816 jimh@greenspring.com

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