Exactly where you should meet.
There’s a little bit of magic when we come together in a place like Traverse City. Where meetings have purpose, people have connection, and business has direction. We can help put it all together...
TraverseCity.com/meetings
BY AMY DURHAM
Women in the industry take their seats at leadership tables
7 Meeting Notes
Take your meetings from drab to fab with the help of these products, places, and inspiring ideas
14 Destination
Accessibility, affordability, and vibrant culture make Kalamazoo a prime spot to meet
21 Venue Report
Warm attendees all over with memorable gatherings at wintertime havens
36 Industry Update
Discover the latest updates and Michigan news
38 Snapshots
Attendees take a stroll to remember at ILEA Michigan Chapter’s Pontiac Progressive
40 People Profile
Taryn Miracle of Delamar Traverse City knows communication comes first
Surrey ride at Crystal Mountain ski resort in Thompsonville
KATHY GIBBONS
Lake Michigan College Mendel Center in Benton Harbor
THUMBCOAST I MICHIGAN'S
MEETINGS ON THE
WATERFRONT
Just an hour from Detroit and two hours from Lansing, Michigan's Thumbcoast offers unique winter meeting destinations along an international waterfront. With views of freighters and icebreakers navigating ice floes, year-round entertainment, and cozy downtowns, these waterfront locations invite productivity and relaxation.
CityFlats Hotel
Perfect for corporate retreats, this waterfront venue offers 7,500 sq. ft. of meeting space and 18 guest rooms. Situated in downtown Port Huron, you’re just steps away from boutiques, a winery, dining, live theater, and a lively entertainment scene.
Blue Water Convention Center and DoubleTree by Hilton
With 36,000 sq. ft. of waterfront meeting space, 149 attached rooms, an on-site restaurant, and easy parking, the venue offers seamless shuttle access to downtown Port Huron’s boutiques, wineries, diverse dining options, and vibrant entertainment scene—including concerts, hockey, speakeasies, and live theater.
ST. CLAIR INN
Ideal for groups of all sizes, this waterfront venue offers 13,000 sq. ft. of meeting space, 80 guest rooms, and three onsite cottages with a short walk to downtown St. Clair’s boutiques, brewery, dining, live theater, and entertainment.
CVBs See the Big Picture
» ATTENDING THE 2024 Michigan Association of Convention and Visitors Bureaus (MACVB) Annual Educational Conference, held at The H Hotel in Midland, made me think about the greater impact of the meetings and events industry. Attended by over 100 representatives of some 40 Michigan convention and visitors bureaus (CVBs), plus sponsors, this year’s MACVB conference featured a thread that illustrated the value events bring to hosting communities.
meetingsmags.com/michigan meetingsmags
At the conference, the discussions highlighted not only the benefits that meetings or conventions might generate for attendees or suppliers, but also the larger story to be told about how such events contribute to local residents’ quality of life. “Tourism is not the goal; tourism is a means to an end,” says Josiah Brown, president and CEO of Famous Destination Marketing, based in the New York City metropolitan area. Brown, also known as “The New York Sherpa” due to his extensive knowledge of New York state’s attractions, was one of the MACVB conference speakers.
“It’s a quality of place that builds quality of life,” he adds. “The visitor, if managed correctly, can fund everything we love to live around.” Brown’s words highlighted that CVBs and economic-development officials have an obligation to get that message out in meaningful ways—to help demonstrate why earmarking resources and dollars to support their work is so essential.
Brown also discussed the concept of the “visitor economy” and how it is more far-reaching than a tourism economy. It made a lot of sense. A visitor economy, he says, benefits not only the usual players (lodging, restaurants, venues, and attractions) but also ancillary businesses, such as contractors, food distributors, sanitation supply companies, and the like. In short, while it is true that CVBs put heads in (hotel) beds, in doing so, they also help keep residents’ heads in their own.
So, the next time you plan a meeting or event in Michigan, keep in mind it’s likely to have a greater impact than you know.
KATHY
GIBBONS Editor kgibbons@greenspring.com
meetingsmags.com/michigan
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ASSOCIATE EDITOR LINDEN M. BAYLISS
EDITORIAL ADVISORY BOARD
Jennifer Berkemeier, Huntington Place | David Buckenberger, Greater Lansing Convention & Visitors Bureau | Kim Corcoran, Destination Michigan/Meetings Michigan | Larisa Draves, Michigan Association of Convention & Visitor Bureaus | Susan Estler, Travel Marquette | Linda Hoath, Sault Ste. Marie Convention & Visitors Bureau | Mary Chris Hotchkiss, Petoskey Area Visitors Bureau | Mike Kent, Traverse City Tourism | Lindsay Krause, Special D Events | Mary Manier, Experience Grand Rapids | Jennifer Miller, Visit Detroit | Julie Oatman, Soaring Eagle Casino & Resort | Kristy Poore, Destination Ann Arbor | Mandi VanOoteghem, Go Great Lakes Bay
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SPONSORSHIP, PARTNERSHIPS + EVENT SPECIALIST ELISABETH WULF
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CEO STEFAN WANCZYK PRESIDENT JOHN BALARDO The pages between the covers of this magazine (except for any inserted material) are made from wood fiber that was procured from forests that are sustainably managed to remain healthy, productive, and biologically diverse. Michigan Meetings + Events is published quarterly. © 2024 Greenspring Media. All rights reserved. PRINTED IN THE U.S.A.
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DISCOVER CREATIVE TEAM BUILDING
Meeting planners can take events up a notch with activities attendees will rave over
BY AMANDA CHRISTENSEN
» WHEN IT COMES TO getting attendees out of the boardroom and into a group activity, it might take something beyond the ordinary to capture interest. Whether it be a walk with llamas up to a picturesque picnic spot, a thrilling helicopter ride above city skyscrapers, or a revitalizing sound bath experience, meeting planners have an abundance of team-building options to consider—all it might take is a little creative thinking.
Brush Creek Ranch in Saratoga, Wyoming, offers the chance for attendees to take its llamas on a nature walk up to a scenic picnic spot—and, yes, the llamas carry your lunch baskets for you. In Park City, Utah, The Lodge at Blue Sky, Auberge Resorts Collection, provides horse-centered activities for groups ranging from trail rides to learning about the fundamentals of equestrian care. Additional ideas include goat yoga classes and volunteering at an animal rescue shelter.
For the thrill-seekers, activities like a helicopter ride or car racing might just do the trick. Twin Cities-based Minnesota Helicopters Inc. offers an array of flight options for groups in Minnesota, such as the “Twin Cities Helicopter Tour” that flies from the suburb of Blaine and along the north side of downtown Minneapolis. M1 Con course in
Pontiac, Michigan, features racetrack experiences during which attendees can take two full-speed laps with a professional race car driver. Other ideas planners might consider include hot-air balloon rides, all-terrain vehicle and speedboat tours, and snowmobile forays, among others.
And sometimes, all attendees might want is a relaxing wellness activity to help them rejuvenate between meetings. VEA Newport Beach, A Marriott Resort & Spa, in Orange County, California, offers several of these, including sound-bathing experiences, during which an instructor will use different sounds and the playing of musical instruments to relax the mind and body. The Ranch Hudson Valley in Sloatsburg, New York, offers a menu of wellness programs featuring activities such as hot and cold contrast plunges and team nature hikes. Other team-building ideas include group fitness classes and meditation sessions.
aubergeresorts.com brushcreekranch.com m1concourse.com marriott.com minnesotahelicopters.com theranchlife.com
Clockwise from above left: Trail ride at The Lodge at Blue Sky; M1 Concourse; Llama hike at Brush Creek Ranch; Minnesota Helicopters Inc.
‘Blue Water Time’ in Alpena
The city on Michigan’s Sunrise Coast is a treasure waiting to be explored
BY DIANNA STAMPFLER
Considered the “Sanctuary of the Great Lakes,” the Alpena area boasts over 300 miles of Lake Huron coastline with seven historic lighthouses and a “shipwreck alley,” where countless vessels have been lost over time. Since 2022, Alpena has been a destination for 400-passenger Viking Cruises ships that bring visitors to explore its culture and heritage.
VIBE: Outdoor adventure is all around in the Alpena area. Attendees here might explore three Dark Sky Preserve state parks or head out on a glass-bottom boat to see the remains of shipwrecks.
“Sometimes more is accomplished while out hiking a trail than in a boardroom,” says Mary Beth Kline-Stutzman, president and CEO of the Alpena Area Convention & Visitors Bureau. “We call it ‘blue water time.’ Alpena offers that backdrop and sets the stage for innovative conversation, big-picture thinking, and connection with team members.”
TRANSPORTATION: The Alpena County Regional Airport offers a Delta Air Lines link to Detroit Metropolitan Wayne County Airport, a flight that takes just over an hour. Service is also available farther away at the Pellston Regional Airport in Emmet County or Cherry Capital Airport in Traverse City. For those opting to drive, Alpena is 2 1/2 hours from Traverse City and 3 1/2 hours from Lansing.
HOTELS: Three key hotels provide more than 400 guest rooms, including the Ramada by Wyndham Alpena Hotel & Conference Center, Days Inn by Wyndham Alpena, and Holiday Inn Express & Suites Alpena–Downtown. The latter is the city’s largest hotel, with a 1,000-square-foot meeting room for up to 75 along with an 18-person boardroom. The 101-room Hampton Inn & Suites Alpena, located along state Route 32, is scheduled to open its doors in February.
VENUES: Maritime programming at the Great Lakes Maritime Heritage Center—available for private events— delves into the importance of water to Michigan’s existence. The Alpena Events Complex offers a 650-person dividable ballroom, two conference rooms, and an outdoor gazebo, among other spaces. Distinctive venues include the Antique Tractor & Steam Engine grounds, The Depot on Fletcher Street, and the New Presque Isle Lighthouse pavilion.
RESTAURANTS: Austin Brothers Beer Co. serves handcrafted brews and a fresh, regional food menu, while Presque Isle Farm Cider accommodates private parties up to 70. The owners of JJ’s Steak & Pizza have a new event center downtown that hosts up to 150. Twin Acres 19th Hole, a family-owned business that has been in Alpena for 55 years, serves up classic American fare and offers banquet rooms for large parties.
MUST-SEES & -DOS: Attendees in Alpena might enjoy 100 miles of hiking and biking trails, five nearby golf courses, and lake and river kayak adventures. For those staying in the city center, several colorful murals from arts initiative Fresh Waves are sprinkled throughout downtown. The Besser Museum for Northeast Michigan features planetarium shows and rotating art galleries; and the adjoining Besser Natural Area offers a 1.3-mile hiking loop, where attendees might discover the ghost town of Bell hidden deep in the woods. visitalpena.com
Dark Sky Soiree at Austin Brothers Beer Co., marking the launch of its Dark Sky Stout; Above, from left: New Presque Isle Lighthouse; Kayaking adventures in the Alpena Wildlife Sanctuary
3D TOURS TELL THE STORY
» AT FENNVILLE’S HOP & VINE INN, thousand words. That is the philosophy of owners Daniel and Amber Genzink, who have adopted Matterport 3D tours to introduce potential clients to their facilities.
Hop & Vine Inn is an unusual property, built from what once was a family home, with a wing that housed eight townhouses. Offering planners and others the chance to view its unique features in a 360-degree tour is especially helpful since many visitors come from hours away, Amber Genzink says. “You can tap through as if you’re there walking around, and when you want to look a little farther, you can spin and twist and bend as if you were there in real life,” she adds. “You can walk through the common areas seamlessly from one space to another.”
She adds that units at the inn vary in size and amenities. Planners might use the 3D tours when assigning rooms, she says, which helps ensure attendees have spaces suited to their individual needs. hopandvineinn.com –Kathy Gibbons
Motor City Swag
Give attendees some Motor City memorabilia with Detroit Swag Shop, the new online merchandise store from Visit Detroit. The shop offers items created by Detroit artists, from iconic logo wear to limited-edition collaborations. “Detroit Swag Shop was born from the idea of wanting our visitors to be able to take home a piece of Detroit that would remind them of their time in our city,” explains Samantha Scott, marketing manager at Visit Detroit. “We wanted to incorporate one of our key values into our offerings: supporting local creators.” –Kathy Gibbons detroitswagshop.com
Hop & Vine Inn offers virtual 3D tours of unique spaces.
Michelle Yurcak is president of Ann Arborbased Premium Event Services. pesdmc.com
Make a Good Match
Save time and ensure effectiveness by properly assessing requests for proposal
BY MICHELLE YURCAK
Event planners know there is nothing more exciting than receiving an unsolicited request for proposal (RFP). As soon as I receive an RFP, my creative juices kick into high gear. Going over it several times, I take notes and read between the lines to determine if our company is the right fit.
In today’s fast-paced world, almost all RFPs are sent via email or uploaded to a portal. Clients do this to save time by sending to multiple suppliers and to avoid getting personally invested with vendors during the bid process. That said, it is imperative to identify key clues in the email to determine whether the client is serious about their proposal. Examining the RFP might reveal whether the client is an educated buyer or if they have no idea about your company and skill set, clueing you in on whether they are singling you out based on your reputation or if you just happen to be one of many in the bid pool.
The ultimate goal is to have a phone conversation to get a feel for the direction of the event, overall budget, and the client’s expectations. Before calling the client, ask yourself the following questions and consider what the answers might indicate: Does the email address you by first name? Does the client refer to your business name in the body of the email and identify why they are reaching out to you? Were they referred to you by another client, vendor, or mutual colleague? Is the tone generic, as though the email was mass-distributed? Do you sense you have a legitimate chance at this business or that you are just being included for price checking or fulfilling minority quotas? Last, is the client asking for a quick turnaround? If the client does not include a phone number and is asking for a quick response, for example, it could indicate that the request is not serious.
After qualifying the event vision, I ultimately want to know what the budget is. If a client isn’t sure or there isn’t one, I will not develop a proposal. Many times in the past, I have developed creative proposals based on the client’s ideas only to discover they were
way off on what they could actually spend—the vision was bigger than the wallet. From my experience, the client always has a number in mind. It is up to us as event planners to glean that information and determine if devoting a lot of time and effort into an RFP makes sense. If all looks legitimate after extensive consideration, only then do I reach out to the client or set a time to discuss the RFP.
While the saying goes, “Nothing ventured, nothing gained,” it’s important to choose opportunities wisely. This is ultimately in the best interest of the client—and helps ensure you are making the best use of your precious time as well.
Detroit-based Special D Events chooses from several event-management platforms depending on the occasion.
If the Software Fits …
Finding the right software for your event-management needs might take trial and error, but some planners have found it well worth the effort.
For example, Chris Copacia, program manager at City Institute in Detroit, says it was “a no-brainer” to switch to Detroitbased event-ticketing software Passage earlier this year. City Institute provides experiential storytelling tours of Detroit to help people gain a deeper understanding of and connection to the city. Launched in 2014, Passage powers ticketing and payments for events and attractions.
Copacia finds the customer support Passage provides especially appealing. “You actually get a communication contact with Passage,” Copacia says. “We found that having that support element was helpful.” Copacia also likes Passage’s
features that allow customers to contribute an amount of their choice for City Institute’s donation-only tours.
Sherri Sitkauskas, meeting and event manager for Detroit-based Special D Events, says the company uses a variety of event-management platforms depending on the occasion. For example, Special D Events holds a contract with the New York City-based Stova platform. “It has the functionalities that we’re looking for, but it’s not as expensive as some other options,” she says. Stova can help with event marketing, data collection, registration, and attendee engagement, among other things. She says the company also sometimes uses the low-cost RegFox event-registration platform.
When Sitkauskas considers a new registration or ticketing platform, she
NEW DIGITAL MARKETING TOOL
» BRIGHTON-BASED DIGITAL MARKETING agency TwoSix Digital is offering destination marketing organizations (DMOs) and their members a program to help better reach meeting planners and others through marketing efforts. The agency’s new Destination Uplift program offers webinars that remain online for viewing at any time. Topics include social media marketing, advertising, email marketing, website and search engine marketing, and analytics. DMOs can purchase the program and make it available to their partners and members. –Kathy Gibbons
destinationuplift.com
wants it to have foolproof website design, custom report availability, automated email communications, data analysis, and customer-relationship management tools. She says she will usually turn away from platforms that have steep learning curves for creating a registration website. When considering which software programs to use, Sitkauskas advises planners to always make sure a platform is secure, saying online security is her No. 1 priority when credit card information is involved. Beyond that, she notes, “Overall, it’s pretty much weighing all the same positives and negatives. It really depends on cost and how many registrations you’re having to purchase in advance.” – Kathy Gibbons
gopassage.com | regfox.com | stova.io
Singing the Praises of Kalamazoo
The southern Michigan city’s affordability and convenience rate high for meeting planners
» THE NAME “Kalamazoo” just rolls off the tongue, does it not? The midsize Michigan city has gained fame through several hit songs, from Glenn Miller Orchestra’s “(I’ve Got a Gal In) Kalamazoo” to Detroit-area native Bob Seger’s “Mary Lou.” Despite this, the origin of the city’s name remains unknown. The most widely accepted theory is that it comes from the Potawatomi word for “boiling water,” and was fittingly named according to the legend of a young Potawatomi man named
BY WENSDY VON BUSKIRK
Fleet Foot who had to “win” his bride by running from a settlement down along the Kalamazoo River and back again before a pot of water could boil.
As a host city, Kalamazoo is known for its accessibility, relatively low costs, and vibrant culture, making it a prime destination for gatherings. “We get data comparing Kalamazoo to other markets, and it’s consistently rated as a more affordable place to live and recreate,” says Discover Kalamazoo’s Presi dent and CEO Jane Ghosh.
She notes its hotel rates are reasonable, and many attractions, including some live performances, are low-cost or even free.
Kalamazoo’s roots as an accessible destination run deep. “The first curb cut in the U.S. was right here, created for veterans returning from World War II [in 1945],” Ghosh says. Prior to this, most street curbs in the U.S. did not have graded ramps leading down to the street, but featured solid drop-offs that made it difficult for people with physical disabilities or mobility challenges to get around. The spirit of this kind of convenience extends to just about everything in the city, she adds, including its location within Michigan.
Kalamazoo is the largest city in southwestern Michigan. It is the seat of Kalamazoo County, which also includes charming Vicksburg, Galesburg, Portage, and other
Event at Kalamazoo State Theatre
small communities. It is on a major bend in the Kalamazoo River, with smaller tributaries and lakes offering scenic views.
Anchored at the intersection of Interstate 94 and U.S. Route 131, it is centrally situated for most Michiganders and about a 2 1/2hour drive from Chicago, Illinois. “We’re very, very easy to get to,” Ghosh says.
OPTIONS APLENTY
Beyond convenience, Kalamazoo offers an impressive array of traditional and unconventional meeting spaces, top-tier restaurants, and memorable activities for meeting planners and their attendees. At the heart of the city is its thriving downtown, where there are three premier hotels with conference capabilities. The recently renovated Radisson Plaza Hotel at Kalamazoo Center has updated its 340 guest rooms, lobby, and social areas, as well as meeting and event spaces. Gatherings up to 1,280 guests can be accommodated in a single space, and there is 50,000 square feet of flexible space that can be configured into 26 meeting rooms if needed.
“We truly run the gamut of conventions, from statewide, regional, and national association conventions to anime and gaming conventions,” says Radisson Plaza Hotel at Kalamazoo Center General Manager Craig Davies. “We host corporate retreats and training days, sports teams, marriage retreats, you name it.” The hotel also was awarded Renovation of the Year by Choice Hotels International in May this year.
Neighboring properties include the new Hilton Garden Inn Kalamazoo Downtown, which contains 2,100 square feet of meeting space and 114 guest rooms. Home2 Suites by Hilton Kalamazoo Downtown also offers 2,100 square feet of meeting and event space along with 106 guest rooms. With this combination of nearby accommodations, the city can comfortably host events with 600 to 700 attendees downtown. The newly remodeled Delta Hotels Kalamazoo Conference Center is just a short drive from downtown. It offers 182 rooms and can accommodate 800 people in
PHOTOS Discover Kalamazoo
From above: Flexible meeting space at Delta Hotels Kalamazoo Conference Center; Gilmore Car Museum near Gull Lake; Arcadia Ballroom at the Radisson Plaza Hotel at Kalamazoo Center
BORED W ITH YOUR BO A RD M EETI N G?
Have the team-building trip of a lifetime in the Petoskey Area – a winter wonderland full of outdoor adventure and northern Michigan charm.
LET’S START PLANNING: PETOSKEYA RE A .CO M / M EETI N GS
42,000 square feet of flexible meeting space with a customizable catering menu.
Kalamazoo boasts a range of unconventional venues that brings creativity and fun to any gathering. When the Pure Michigan Governor’s Conference on Tourism was held in Kalamazoo in April, planners designated a walking path from the Radisson Plaza Hotel at Kalamazoo Center to a welcome reception at Bell’s Brewery. Those who participated were treated to buffets of appetizers and had a chance to sample The Governor’s Whitbier, a play on Gov. Gretchen Whitmer’s name in a Belgian-style witbier concocted specially for the occasion. “If you or any of your attendees are beer drinkers, they will know Bell’s,” Ghosh says. The brewery boasts a back room often used for per
formances, and its beer garden is among the most well known in Michigan—a perfect setting for informal meetings or postconference receptions.
For a one-of-a-kind experience, the Air Zoo Aerospace & Science Museum is a popular venue choice. “It’s a phenomenal place,” Ghosh says. “[It has] the largest indoor mural in North America, and you’re surrounded by aircraft.” Air Zoo Group and Events Manager Holly Lee says groups can hold meetings there and take breaks by visiting the facility’s hands-on exhibits. Team-building activities can be structured around the museum’s themes, including aviation and space exploration. Private tours can be arranged, as can full sit-down dinners. “Of course, we put people into planes all the time,” Lee says. “We love to get people sitting in cockpits.”
The Gilmore Car Museum is another popular meeting spot. Located near Gull Lake, North America’s largest car museum transports guests back in time with approximately 400 vintage automobiles on display and a total collection of more than 500. The oldest one showcased is an 1899 Locomobile Steam Car. The museum offers a variety of meeting and event spaces with multiple ballrooms and a historic outdoor campus space that accommodates groups of all sizes, among others.
Continued on page 20
From above: Lakeside dining at Cove Lakeside Bistro on West Lake in Portage; Red Flower Bird Topiaries in Bronson Park; Meeting among aircraft at the Air Zoo Aerospace & Science Museum
Continued from page 18
EAT & EXPLORE
Kalamazoo-based Millennium Restaurant Group provides dining services at both the Air Zoo and Gilmore Car Museum, along with operating several standout restaurants throughout the city.
“Cove Lakeside Bistro, located just south of the Air Zoo, is one of my favorites,” Ghosh says. “It has waterfront dining, and every time I go there, I think about how in most communities you would have to pay a fortune or make reservations months in advance to enjoy a place like this.”
Another Millennium gem is Fieldstone Grill, which overlooks acres of wetlands in nearby Portage. With its floor-to-ceiling windows, diners can enjoy stunning views while savoring exceptional meals. Martell’s, yet another Millennium venue, offers outdoor patio dining overlooking a small lake in the Parkview Hills neighborhood.
Other dining options include downtown hangout Principle Food & Drink, where creativity meets craft cocktails and contemporary dishes, and Brick and Brine, which has three private event spaces perfect for toasting the team. Crafted Copper recently opened downtown, featuring a self-pour tap wall, craft cocktails, duckpin bowling, and small-plate pub fare. Meeting planners can also book the space.
Beyond dining, there are lots of things to do in Kalamazoo. When the Michigan Society of Association Executives held its annual conference in Kalamazoo in 2023, three immersive experiences kicked things off. Attendees could choose from a tour of the Heritage Guitars factory followed by a tasting at Brewery Outré; an afternoon of indoor rock climbing at Climb Kalamazoo with healthy snacks from Juicy Leaf; or a painting session with Colors & Cocktails at the Hilton Garden Inn Kalamazoo Downtown. In addition to these intriguing choices, planners might also book group activities at places such as Kalamazoo Glass Arts, which lets attendees try glassblowing, and the Kalamazoo Candle Co., offering make-your-own candle classes. Combat Ready Art downtown features
paintball and classes in tactile art forms such as blacksmithing and metalwork.
Outdoor enthusiasts will appreciate the city’s abundance of parks and trails, such as the walking paths and beach at Ramona Park. Bronson Park provides a beautiful, floral-filled downtown oasis suited to a lunchtime stroll. For those seeking an extended adventure, the Kal-Haven Trail offers a scenic bike route from Kalamazoo to South Haven, where attendees might enjoy the shores of picturesque Lake Michigan. At the Kalamazoo Nature Center, the TimberFramed Barn makes for a stunning event space, with room for up to 160 attendees. Although it is only available at certain times of the year, the barn is surrounded by walking trails for attendees to enjoy. A restored antique windmill is among other highlights at the center.
Kalamazoo is also home to a vibrant arts scene, with more than 1,500 live performances happening throughout the year. From music and theater to dance, the city’s many shows leave no shortage
of entertaining activities for planners to add to an itinerary. Ghosh says during the summer, the city also has many outdoor, free music performances. “On Fridays, we have Lunchtime Live in Bronson Park with food trucks and bands, and Wednesday nights feature Beats on Bates, with live music and a social district where you can stroll with a drink in hand,” she says. Although they move inside once summer ends, free and low-cost arts events happen throughout the year in Kalamazoo; The Arts Council of Greater Kalamazoo aids the city in organizing many of these, ensuring that no matter the season, there is always something happening.
Kalamazoo also is known for its colleges, including Western Michigan University, Kalamazoo College, and Kalamazoo Valley Community College, all of which offer rental space for meeting planners. Its college-town vibe adds to the affordability and walkability that make Kalamazoo a fantastic host city.
discoverkalamazoo.com
Kalamazoo
Candle-making class from Kalamazoo Candle Co.
Escape to Winter
These serene venues shine in the colder months, providing a welcome change in the meetings landscape
BY KATHY GIBBONS
» PLANNERS LOOKING FOR generally lower rates and to host a gathering that will warm attendees all over might consider a wintertime meeting at one of Michigan’s winter havens. This time of year, activities such as sleigh rides, snowshoeing, skiing, and sledding can often be part of the itinerary, and campfires with hot chocolate and outdoor heated pools or hot tubs can be experienced in an entirely different way. Throw in spa services when the temperatures are low, and long meeting days at these venues become even more relaxing.
“At resorts, generally speaking, when the kids are in school, rates are lower,” says Arah Johnson, senior vice president of sales and marketing at ski resort Crystal Mountain in Thompsonville. “Some of the best prices to be had throughout the year occur midweek in the winter, and you get the advantage of still having a lot of activities and programming.”
Johnson says weekends draw continuing medical education programs to Crystal Mountain (during which many attendees bring family along), and midweek is more focused on corporate and team-building events, as well as association educational events. Winter experiences here might include horse-drawn surrey rides, which feature a campfire followed by dinner, or vice versa. Discounted lift tickets are available for groups staying at Crystal Mountain, and spa services also can be arranged.
In Gaylord, a similar winter wonderland awaits planners and attendees at Treetops Resort. Here, dogsledding, tubing, and guided headlamp tours are included in the mix, along with skiing, snowboarding, sleigh rides, and spa services. “People have really put importance on getting outside and having something to enjoy in terms of recreation and activities,” says Treetops Resort Director of Sales Mike Flynn. He notes planners might take advantage of the resort’s team-building opportunities and other ways to encourage camaraderie outside of the meeting agenda.
Boyne Resorts based in northwestern Lower Michigan offers three properties for winter gatherings: Boyne Mountain Resort, The Highlands, and The Inn at Bay Harbor, where hotel buyouts are possible. Midweek is best for hosting meetings at the former two due to high-volume ski business on weekends, although medical conferences work well for Saturdays and Sundays, says Boyne Resorts Director of Sales Brie Woodhouse. At Boyne Resorts properties, planners can purchase gift cards that allow attendees to choose their own adventure—from zip lining and spa services to skiing and tubing. At Boyne Mountain Resort, planners also can arrange a buyout of its water park after hours.
At The Homestead in Glen Arbor, attendees might enjoy winter activities like fat biking, and downhill and cross-country skiing. Scheduling spa time is another option that works well during the colder weather. “If you want to get away for team bonding or strategic planning, we certainly have a spectacular place to do that,” says James Kuras, vice president at The Homestead.
From left: Cross-country skiing at Boyne Mountain Resort in Boyne Falls; Twinkling lights frame Cavanaugh’s grocery at The Homestead in Glen Arbor
At Island Resort & Casino in Harris, near Escanaba in the Upper Peninsula, about 650 attendees can be accommodated for a conference, and 454 lodging rooms are available on the property. The facility is undergoing a $19 million expansion of its convention space to accommodate larger groups. Player Services Manager Robin Bourdeau says those who come to Island Resort & Casino for meetings also might enjoy the many outdoor activities the area has to offer. Several ski resorts are nearby, as are trails for snowmobiling, cross-country skiing, fat biking, and snow shoeing. The resort also offers a full-service spa, a water park, and an adults-only saltwater pool and whirlpool for unwinding at the end of the day.
Some groups opt for quiet spots like Garden Grove Retreat & Lodging in Garden, also in the Upper Peninsula. Events Coordinator Nicole Young Potvin says the former Catholic retreat center is now an Airbnb-style lodging facility that frequently hosts retreats and events. There are 37 guest rooms plus an apartment with extra gathering space and a kitchen. “We’ve had corporations bring their private retreats to us, or have their board meeting, that type of thing,” Young Potvin says. In addition to
traditional winter activities like cross-country skiing, Garden Grove also contracts with local professionals for massages or to lead yoga classes. Besides bonfires in the backyard, there is also a serene, medieval-style labyrinth for attendees to stroll through and collect their thoughts.
About three hours away to the east, Drummond Island Resort & Conference Center on Drummond Island also offers a quiet refuge for conferences and retreats, with space for up to 150 guests to gather between its banquet and event venue and its Pins Bar and Grill restaurant. The resort grooms its golf-cart path for crosscountry skiing, and there are snowshoe trails for attendees to enjoy as well. Drummond Island Resort & Conference Center General Manager Nicole Robinson says while the resort’s meeting space and outdoor activities are big draws, its serene atmosphere is what makes events during winter special. “It’s just the pure beauty of it,” she says. “It’s very quiet and peaceful.”
boyneresorts.com crystalmountain.com drummondisland.com gardengroveretreat.com
thehomesteadresort.com islandresortandcasino.com treetops.com
Campfire gathering at Crystal Mountain in Thompsonville; Left: Snowshoe trail at Drummond Island Resort & Conference Center
Slopeside at Gaylord’s Treetops Resort; Left: Gathering space at Island Resort & Casino in Harris
LIGHTEN YOUR LOAD
Planners turn to one-stop shops to handle most—if not all—of the details
BY KATHY GIBBONS
As vice president of marketing for Utah-based insurance agency Trucordia, which has 500 employees and 300 offices across the U.S., Leslie Greve’s plate is full. And that is before taking on the task of organizing company meetings, which include seven regional gatherings, an annual retreat, an incentive trip for top salespeople, and a producer meeting. For that feat, Greve turns to full-service event-planning company Grand Connection in Grand Rapids.
Grand Connection describes itself as a one-stop shop for meeting planners, offering services such as registration management, venue selection, assistance with incentive travel, accommodations arrangements, and on-site event staffing, to name a few.
“From a staffing perspective, it means I can partner with somebody who has expertise and not staff up internally year-round,” Greve says, adding, “I can sleep at night leading up to all of these events knowing that all the details will be perfect.” Many folks like Greve are opting to turn to a single source or just a few that can provide everything they need for setting up meetings or events. It not only can save a lot of time, but also helps planners deliver a professionally executed, successful gathering.
An excellent place to start is with the convention and visitors bureau (CVB) of your host city or town. In addition to helping planners make connections for venues, catering, transportation, and other services, some CVBs go even further—especially when assisting organizations that do not have professional meeting planners on staff running their events.
“I can sleep at night leading up to these events knowing all the details will be perfect.”
– LESLIE GREVE , vice president of marketing, Trucordia
Brandie Putnam, senior convention services manager at Choose Lansing, says it is not unusual for their staff to become an extra set of hands. When the National Horseshoe Pitchers Association World Tournament came to Lansing last year, Choose Lansing served as the host responsible for the funding and execution of the event, from setup to teardown. That included everything from coordinating hotel rooms and creating clay horseshoe pits to securing bleachers, setting up fencing, recruiting volunteers, working registration, organizing social activities, and taking it all apart afterward. For the Odyssey of the Mind World Finals, a creative problem-solving competition that has been hosted at Michigan State University in East Lansing several times, Putnam works closely with judges and officials on housing and welcome programs. One year, she served as editor for the event’s daily newspaper.
HELPING HANDS
Grand Connection General Manager Christina Thelen says being a one-stop shop makes things very easy for clients. Grand Connection in Grand Rapids does about 150 events a year, most in West Michigan and some outside of the state. That doesn’t mean Grand Connection handles every aspect of an event themselves, however. “We’ve been in business 25 years—long enough to know the things we’re great at and the things we will never be great at,” Thelen says. “We have amazing vendor partners—production companies we work with, designers we work with, and rental companies we work with. [By partnering with them,] we’re able
From left: The 2023 Automotive Hall of Fame Induction & Awards Ceremony was held at The Fillmore Detroit; Grand Connection helps Trucordia put on events across the country, including providing customized apps (right).
“Anything we don’t have in-house, we’ll bring in, so the client doesn’t need to do anything unless they want to.”
–ALIX HEINZ , director of sales, Live Nation’s Detroit venues
to get things done just as quickly and seamlessly—and probably quicker—with less issues than if you called them yourself.”
One of the things Grand Connection specializes in is building customized registration websites along with a personalized event app that most of its clients use. “We build that out, we customize it, we add all the data to it, manage the attendees, and manage all the data,” Thelen says. She adds that often, the specialized skill of website creation is something clients are not as familiar with, so it has been a major plus for them to offer that service.
Few clients come to Grand Connection just for its technology offerings—many tap the company to manage hotel and conference center needs as well, such as hotel bookings; site searches; site visits; negotiation of contracts; and management of event space, food, and beverage. Grand Connection works with venues on event setup, unloading, and production. “We’re not doing the production, but we have great production companies we work with,” Thelen says. “And we are managing those pieces.”
Thelen says her company also handles transportation logistics, such as arranging airport shuttles for arrival and departure, and buses to venues and off-site events. This leaves clients free to focus on the content of conferences and supervising internal staff contributing to the program. “We’re doing everything except managing what’s coming off the stage,” Thelen says.
Double Trouble Entertainment in Marquette started off as a DJ service more than two decades ago but has evolved to become a full-fledged entertainment production company with services that include building portable venues and professional
staging. The company does a lot of trade-show work, including for events in Las Vegas, Nevada; New York City; and Miami, Florida. “We do all sorts of stuff now,” says Double Trouble Entertainment Operations and Production Manager Katherine Marsh. “We do DJ services. We also do tents, tables, chairs, bounce houses, officiant services, a little bit of wedding coordinating, photo booths, and full concert production services, as well as concerts and corporate trade-show work. We hire audiovisual technicians to do the lights and audio hanging as well as executing.”
There are a few things Double Trouble doesn’t do: decorating, catering, and—wait for it—outhouses. But they will support clients by finding sources for those items. “Then we help with full execution,” Marsh says. “Our team does pretty much the infrastructure builds, event management, whatever you need.”
Britney Hoskins, owner of The Top Pic Collective eventmanagement company in Sterling Heights, also bills her business as a one-stop shop for all things events. “Even with corporations, [the client] isn’t usually an event planner,” she says. “They’re usually a person who got added to this task force in addition to whatever else they are doing. When they can make a phone call to someone they know is going to handle it on a high level and make them look good, it’s like a breath of fresh air.” The Top Pic Collective manages and offers services including planning, design, photo booths, and arranging for vendors. The Luxe Rental Collective, the company’s event rental service that is also in Sterling Heights, provides seating, tablecloths, backdrops, glassware, decor, and related items.
In addition, Hoskins operates Morenas Event Venue in Grand Rapids, a venue accommodating up to 250 attendees. She opened the 15,000-square-foot Morenas Event Venue Detroit in Redford in September, converting the former Karas House banquet facility into a meeting and event space with multiple ballrooms and areas for breakout sessions. Both Morenas locations offer an open vendor option, which enables clients to use their own caterer, manage the bar, and hire other services they might need. “On the flip side, sometimes people are overwhelmed with open vendor,” she notes. “They need a DJ, bartender, photographer, decorator— a long laundry list of people. We can fill in those gaps. We can help with as much or as little as we need to.”
UNDER ONE ROOF
Also in the Detroit area are two historic venues managed by Live Nation—The Fillmore Detroit and Saint Andrew’s Hall—that promote their ability to handle every aspect of an event. The Fillmore Detroit offers about 40,000 square feet of space for events, and Saint Andrew’s Hall contains roughly 10,000. Both include theaters for presentations and performances, as well as space for guests to gather for a seated event.
“If you are a client who books with us, you essentially just book the location and we take care of the furniture, food and beverage, any decor, or any kind of enhancements like confetti blasts—anything like that,” says Alix Heinz, director of sales for Live Nation’s Detroit venues. “Anything we don’t have in-house, we’ll bring in, so the client doesn’t need to do anything unless they want to.” Outside vendors include providers of audiovisual technology, furniture, floral, photo booths, entertainment, music, and catering, among others. Some of the company’s partners can provide add-ons like specialty coffees or a cannoli station.
Being a national company managing 40 venues across the country that also present concerts, Live Nation can tap into top names in entertainment for those with the budget for it. And it can arrange more than just national musical acts, Heinz says.
“We also have partnerships with celebrity chefs who can come in and do cooking in front of people and make it more like a show.”
St. Joseph-based Sunset Coast Events provides one-stop services for planners holding events at the Lake Michigan College Mendel Center in Benton Harbor. The Mendel Center’s spaces include a 14,400-square-foot conference and event room with capacity for up to 1,200, a large theater that can accommodate nearly 1,500, and a small black box theater seating 229. Sunset Coast Events Manager Amanda Porter says the company’s subsidiary White Space Events manages the venue, while its 1928 Planning Co. works with clients to provide services. “We are partnered with a few venues in the area, and we have worked hard to become a one-stop shop for the client, with a floral designer and rental and lighting company under our belt as well,” Porter says.
Of course, opting to have an event at a destination like a resort is another way to ensure most details will be taken care of. Judy Booth, vice president of sales for Boyne Resorts in northern Lower Michigan, says clients holding events at Boyne Mountain Resort, The Highlands, or Inn at Bay Harbor appreciate that everything is under one umbrella and handled by on-site staff. “It is a lot less work for meeting planners,” Booth says. “If everything can be contained in one property, it reduces the cost of busing, and it reduces the cost of coordinating. Resorts also will help you do team-building events and spousal programs. It’s all on-property. We take all that extra work off their plate.”
1928weddingplanners.com boyneresorts.com doubletroubledjs.com thefillmoredetroit.com grandconnection.com lansing.org
livenation.com themendelcenter.com morenasgr.com saintandrewsdetroit.com thetoppiccollective.com whitespaceweddings.com
From left: Double Trouble Entertainment stages events from its base in Marquette (2); Sunset Coast Events helps with trade shows at Lake Michigan College Mendel Center; A table arrangement by The Top Pic Collective
An exceptional new event venue is coming to the heart of downtown Marshall—Venue 19 Zero 9. This stunning space combines timeless charm with modern elegance. Whether you’re planning a wedding, corporate event, or special celebration, Venue 19 Zero 9 offers a versatile setting with a reception room for up to 300 seated guests, intimate lounges, and three boutique hotel rooms for added convenience. Supported by Schuler’s renowned legacy of service, this venue promises to make every event unforgettable. For rates and information, please visit 19zero9.com. Marshall, Michigan
All pictures are architectural renderings. Some fnishes may be modifed during construction. Like our Facebook to follow progress.
Women in the events industry achieve new heights in leadership
BY AMY DURHAM
Women dominate the events industry.
Statistics from the U.S. Census Bureau in 2022 show that 76% of the 135,000 meeting, convention, and event planners around the country are women. However, it is also true that men still hold 80% of all C-suite positions in the nation, including CEO, president, and board chair, among others, according to a global survey conducted jointly by the PCMA Foundation headquartered in Chicago, Illinois, and Business Events Sydney, based in Australia.
The hotel side of hospitality is making strides, with women and men holding an equal number of positions at the director level, according to the 2023 “Women in Hospitality” report from the American Hotel & Lodging Association Foundation. The data show that women now hold one in four of all C-suite positions at hotel companies, with most in human resources and sales/marketing roles. Since 2019, women also
occupy more leadership positions in hospitality investment and development, with total makeup advancing from one woman for every 10 men to one woman for every 7.9 men.
“I have seen a significant rise in women stepping into leadership roles, which has brought valuable new perspectives and innovative ideas to our industry,” says Jennifer Caldwell, director of sales at Texas’ Sheraton Dallas Hotel. After 24 years in the hospitality industry, she is very much feeling encouraged. “While there’s always room for further progress, the strides we have made are truly promising.”
Giving women a voice in leadership offers benefits for companies. “By empowering women at all levels, we can drive innovation, enhance company performance, and inspire future leaders to continue this positive trajectory,” says Sarah Abelsohn, director of marketing for PE Management Group in Rancho Santa Fe, California. These benefits carry forward to the attendees, who reap the rewards of fresh, innovative approaches to meetings and events.
Jennifer Caldwell
Sarah Abelsohn
Clarissa Cervantes
BARRIERS TO ENTRY
Unfortunately, even when they attain leadership positions, women still receive lower pay than men holding the same titles. According to Washington-based software and data company Payscale’s “2024 Gender Pay Gap Report,” women at the executive level make 94 cents to every dollar a man makes, even when job characteristics and employee qualifications are similar.
“It’s surprising we are still having to talk about equal pay, so I know there are still great strides to be made across all industries,” says Clarissa Cervantes, director of catering sales at JW Marriott San Antonio Hill Country Resort & Spa in Texas.
Research by the Events Industry Council shows that meetings and events contribute $446 billion in gross domestic product and $104 billion of federal, state, and local taxes. With such a robust impact on the economy, the industry has plenty of resources to create financial parity.
And while many obstacles are external, women are also battling ingrained expectations and insecurities that prevent or delay them from stepping into leadership. “I, along with other
women, sometimes put internal pressure on myself on how I might be perceived,” Cervantes says. “I have been fortunate to have support from both male and female leaders to always take the risk, find my voice, and not limit myself.”
Josie Lewis, director of sales for Visit The Woodlands—a Texas convention and visitors bureau—notes that when reviewing job applications, she notices pay gaps can begin before women even take a job. “Many men submitted pay range expectations that were much higher than what women applicants were submitting, and oftentimes the women were much more qualified on paper but willing to do the job for less,” she says. “This taught me that it is important to advocate for yourself and know your value when it comes to the workplace and life.”
UNSPOKEN LIMITS
Abelsohn, who manages a hospitality portfolio of $1.2 billion that includes iconic San Diego-area meeting and event destinations such as Lakehouse Hotel & Resort and Belmont Park, worked her way up to where she is today. “I began my
—JOSIE LEWIS , DIRECTOR OF SALES, VISIT THE WOODLANDS “ “
It is important to advocate for yourself and KNOW YOUR VALUE when it comes to the workplace and life.
Josie Lewis
Jessie Dickerson
Kimberly Zoulek
women, and women from other minority groups brings even more pressure to bear on qualified candidates, who meet hurdle after hurdle during their rise to leadership. These women need allies among the men and women within organizations who can effect change on their behalf.
More diverse perspectives
FOSTER CREATIVITY
journey in the hospitality industry by interning with various hospitality groups during my college years, initially taking on basic tasks like getting coffee and running errands,” she explains. She held the role of front desk coordinator, and then operational positions where she observed and learned about every aspect of the industry.
“There were other women working with me in the beginning, and it was evident that we had to fight harder to earn our place in the workspace,” Abelsohn says. “Both actual and unspoken limits existed, with women often needing to go above and beyond to demonstrate their value in professional terms.” Abelsohn and the other women regularly took on additional responsibilities without corresponding pay or advancement opportunities. “Despite these challenges, the determination and resilience of these women were inspiring, and it became clear to me that solidarity and mentorship were crucial,” Abelsohn adds.
“We need more women and people of color in leadership roles,” says Jessie Dickerson, director at Goode Co. Restaurants, a popular restaurant chain and catering company based in Houston, Texas. “I believe that you can’t be what you can’t see, so the more diversity we have at the helm, the more talent we will curate and the more progress we will make. We also need men in senior roles to be allies for women looking to lead. More diverse perspectives foster creativity and generate opportunities for innovation.”
MENTORSHIP MATTERS
“
and generate opportunities for innovation.
—JESSIE DICKERSON , DIRECTOR, GOODE CO. RESTAURANTS “
While women are welcomed into leadership roles in many organizations, unspoken obstacles still arise and can delay, or even derail, their advancement. Cervantes sees fewer unspoken limits, but rather unspoken perspectives on how to accomplish some goals. “There are more hurdles that women have to overcome,” she notes.
The intersectionality of struggles faced by individuals from LGBTQ+ communities, Black
Previous generations of women in the workplace have paved the way for today’s women to rise up. “Looking back, there weren’t very many female leaders,” says Kimberly Zoulek, commercial director at Hilton Anatole in Dallas, Texas, whose career has spanned over 30 years. “I was fortunate to be hired by a woman who was funny, smart, and personable,” she says. “By the mid ’90s, there were plenty of female managers, but not very many leaders. With this realization, I knew I wanted a seat at the big kids’ table.”
From left: Josie Lewis at a Visit The Woodlands event; Jessie Dickerson at a Goode Co. Restaurants outdoor event
Mentorship is key to helping women overcome internal obstacles. “Early in my career, I was lucky to work with strong female leaders who were true trendsetters in the industry,” Caldwell says. “In fact, one of my mentors and former bosses is the first-ever female general manager for her hotel brand. From the start, I was given opportunities to excel thanks to the support from these women. Their leadership made a huge difference in my life and career.”
Dickerson, who has volunteered with The Girls Empowerment Network and I’ll Have What She’s Having, organizations dedicated to mentoring girls and women, says, “Mentorship is critical to creating our future female leaders. If I didn’t have the experiences I did with several of my mentors, there’s no way I would have the role I do. Because those men and women took a chance on me and invested in my well-being, I was able to create a life I love.”
Benefitting from the mentorship of others, today’s women leaders put a big emphasis on passing the torch. “By offering mentorship, fostering open communication, and providing opportunities for professional growth, I aim to empower women to achieve their full potential,” Abelsohn says. “I have initiated programs focused on skill development, leadership training, and work-life balance, ensuring that women on my team feel valued and equipped to advance in their careers. Additionally, I advocate for policies that promote gender equality and actively work to eliminate barriers to women’s success within our organization.”
EXPANDING OPPORTUNITIES
The good news is that the number of women in leadership roles is steadily trending upward. It is this bright side that many leaders choose
to look toward as they push forward. “Seeing firsthand examples of women who have gone above and beyond to really move the needle for our industry, destinations, and communities inspires me [to think] that anyone can follow in those steps and raise the bar,” says Lewis.
To do that, Abelsohn says, organizations large and small must create an environment that not only supports but actively encourages women to pursue and achieve elevated positions. “This includes implementing mentorship programs, providing leadership training, and ensuring equal opportunities for advancement,” she says. “Additionally, I hope to see a stronger support network for the next generation of the female workforce, with more initiatives focused on career development, work-life balance, and fostering a culture of inclusivity and equity.”
The work-life balance is often cited as one of the most significant barriers to advancement, as women often take on a larger portion of child-rearing and household responsibilities. “I’m looking forward to seeing ongoing support for work-life balance and professional development for women, ensuring that everyone has an opportunity to thrive,” says Caldwell.
While many companies have a long way to go on the advocacy front, the outlook is hopeful. “I hope to continue seeing women balance the scales of leadership equality,” says Zoulek. “It’s inspiring to witness the strides women have made, but there’s still work to be done.”
goodecompany.com hilton.com marriott.com pemginc.com visitthewoodlands.com
—SARAH ABELSOHN , DIRECTOR OF MARKETING, PE MANAGEMENT GROUP “ “
By offering mentorship, fostering open communication, and providing opportunities for professional growth, I aim to EMPOWER WOMEN to achieve their full potential.
Destination Ann Arbor has been recognized as one of the best convention and visitors bureaus/ destination marketing organizations in the midAmerican region by Meetings Today for three consecutive years (2022–24). This year, Destination Ann Arbor was one of only two destinations in Michigan to earn this distinction. That is because Ann Arbor is a true meetings mecca where groups can thrive.
Here you will find state-of-the-art meeting venues and conference rooms inside modern hotels, ideal for connecting with colleagues across the globe. Graduate by Hilton Ann Arbor and Weber’s Boutique Hotel are two of the city’s premier meetings hotels worth your consideration. Of course, the Destination Ann Arbor sales team is ready to assist you by handling essential details, such as site selection, transportation, networking activities, catering, and more.
The city is home to top-notch chefs and restaurateurs focused on quality ingredients and inviting atmospheres, adding to post-meeting enjoyment. Aventura serves modern tapas and world-renowned Valencian paella. At Taste Kitchen, enjoy sustainably sourced produce and seafood from Chef Danny Van—private events and tasting menus are options for planners. The Ann Arbor area has many locally owned and operated restaurants, serving cuisines including Peruvian, Ethiopian, German, Cuban, Spanish, Thai, Korean, and more.
You and your team also can toast to a job well done at nearby comfortable steakhouses, speakeasies, and upscale lounges. Discover the city’s late-night dining options or enjoy a nightclub or concert venue, like the iconic Michigan Theater on East Liberty Street.
Getting in and out of Ann Arbor is quite convenient. Detroit Metropolitan Wayne County Airport, a major Delta Air Lines hub, offers nonstop passenger flights to 125 destinations and is a 20-minute drive from Ann Arbor.
Contact the Destination Ann Arbor team to bring your meeting or event to life in lively Ann Arbor— where meetings are done differently.
F i n d y o u r
m e e t i n g s s w e e t s p ot .
When planning an event, location is everything. That’s why there’s no beating the Ann Arbor area. We’re close to a major Delta hub, offering nonstop passenger flights to 125 destinations. You’ll have the perfect place to meet, too. Take your pick of over 150 venues, from traditional conference spaces to our iconic football stadium, The Big House.
At every step of the way, you’ll also have the above-and-beyond support of our team – making it easy to plan, easy to execute and easy to see results. MEET DIFFERENTLY. START PLANNING TODAY.
Ann Arbor, MI
NEW & RENOVATED
» NEW HOTELS ARE popping up around Michigan, while existing properties are getting everything from makeovers to complete overhauls as they are reimagined and rebuilt.
Traverse City recently saw the opening of the 92-room Avid Hotel Traverse City, An IHG Hotel , in April this year. It features an indoor pool and views of Grand Traverse Bay. In the Upper Peninsula, the new Best Western Plus Marquette Hotel & Suites is slated to open in December. Besides its 87 guest rooms, the hotel has two conference rooms—one that can hold up to 50 and another that holds about a dozen. bestwestern.com | ihg.com
Planners looking to gather in Detroit will find a transformed Courtyard Detroit Downtown . Owned by Bedrock and operated by Marriott International, the 260-room hotel underwent renovations to its interior and exterior. “One of the most unique new features of the hotel is our fourth floor. [We] tailored it to today’s business travelers and meeting planners—those looking for a quiet area to work in during their stay,” General Manager Margie Consolo says. Individual breakout rooms, midsize meeting rooms, and large conference rooms are available. marriott.com
The DoubleTree by Hilton Battle Creek opened in October following a $60 million renovation. It is located on the site of the
Shankar Distillers Opens in Troy
Apassion for creating craft bourbons and spirits led entrepreneur Varchasvi Shankar to open the Shankar Distillers distillery and tasting room in Troy, which includes event space for up to 125. Debuted in July, Shankar Distillers is the first American whiskey distillery to be opened by an Indian immigrant—Shankar’s Varchas line of whiskey is also the first U.S. craft bourbon being exported to India.
“We have several organizations that have rented it out already,” says Shankar Distillers Director of Marketing Raymond Drzala. “Local chief procurement officers rented it out for a meeting, and we have a nonprofit organization that’s renting the larger portion of the tasting room for their annual celebration event.” Planners also can arrange for distillery tours and group whiskey tastings. shankardistillers.com
former (and at one time condemned) McCamly Plaza Hotel. Among its features are 247 guest rooms, more than 20,000 square feet of event space, a restaurant, and three bars. The hotel is connected to Kellogg Arena, which itself provides 30,000 square feet of meeting and exhibition space. hilton.com
Hampton Inn St. Ignace Lakefront Mackinac is bringing new potential for meetings in the Upper Peninsula city of St. Ignace, according to St. Ignace Visitors Bureau Executive Director Lora Brown. The waterfront property features 100 guest rooms and suites, with two meeting rooms—The Mackinac seats up to 60 and The Huron accommodates 16 attendees boardroom-style. “We would love to be able to corner the corporate and association market here,” says Director of Sales Aimee Williford. hilton.com
The Inn at Stonecliffe on Mackinac Island reopened after shutting down for renovations. Besides updating 16 guest rooms and the 32-room Summer House, new cottages were added and a 3,000-square-foot event venue debuted. In Kalamazoo, the Radisson Plaza Hotel at Kalamazoo Center has undergone a renovation of its 340 guest rooms, 50,000 square feet of meeting and event space, main lobby, and social areas. choicehotels.com | theinnatstonecliffe.com
From above: The new Avid Hotel Traverse City; The transformed Courtyard Detroit Downtown; The DoubleTree by Hilton Battle Creek
Irish Hills Barn Venue Debuts
White Birch Wedding Barn & Event Center is now open in Cement City, in the heart of the Irish Hills area of southeast Michigan. The newly built, 8,000-square-foot venue set on 9 acres is available for a variety of group gatherings. Owners Pat and Amie Pelham opened the barn in June, and they are excited about the venue’s ambience—it contains four fireplaces, 30-foot ceilings with
beams, a balcony, chandeliers, sconces, and glass doors that lead to a covered porch overlooking two pergolas. Open year-round, it can accommodate about 260. Lodging is available 20 minutes away in Jackson, to which White Birch provides shuttle service.
whitebirchweddingbarnmi.com
People News
Carrie Jones Grace is the Michigan Economic Development Corp.’s new senior vice president of travel, media, and industry relations. Jones Grace worked for the City of Detroit for five-plus years, most recently serving as deputy chief of staff for Mayor Mike Duggan. Previously, she served as executive director of the Michigan Venture Capital Association, and as Michigan’s film commissioner and director.
Paula Shields , an East Grand Rapids native, has joined the West Michigan Tourist Association as an account executive. From 2019 to 2022, she was a recruiter serving in the Michigan Army National Guard. Shields also worked in construction sales, where she developed skills in building client relationships. She is currently completing a Bachelor of Science degree in interdisciplinary studies from Liberty University.
Kelly Wolgamott has been named vice president of Pure Michigan. Wolgamott served as interim vice president since January, succeeding Dave Lorenz after he retired. She joined the Michigan Economic Development Corp. and Travel Michigan in 2011, serving as director of travel marketing for more than 12 years. Prior to that, she held marketing and public relations roles with General Motors and Leo Burnett Worldwide.
Draylon Young has joined Choose Lansing as a sales manager. He has a background in business development and membership services for organizations such as the NFL’s Detroit Lions. Young holds a Bachelor of Arts degree in sports management with a minor in professional sales from Central Michigan University. As sales manager, he will work with the state association market to bring meetings to the Greater Lansing area.
Strolling Inspiration
The International Live Events Association (ILEA) Michigan Chapter hosted its Pontiac Progressive event on Oct. 23. This strolling evening through Pontiac, which started at the Flagstar Strand Theatre, was specifically designed for meeting professionals and included a progressive dinner that showcased catering, beverage options, and decor available in the area. At each stop, attendees engaged in miniature sessions on varying topics led by industry experts, including emceeing and DJing with Todd Everett of The Todd Everett Experience; event photography with Blaine Siesser of Blaine Siesser Photography; and event planning, coordination, and decor with Loren Taylor of Detroit-based LDT Events.
1. Colleen Galacz and Crystal Watkins 2. Elise Luddy, Alix Heinz, and Connie Seibt 3. The Flagstar Strand Theatre 4. Olivia Stouffer, Nicolas Hardy, and Anita Hardy 5. Krysten Crews and Adell Wymer 6. Todd Everett engages the crowd 7. Megan Przybysz, Brittany O’Keefe, and Todd Everett 8. Madison Marshall and Brinn Serafini.
12,000
201
www.marriott.com/dtwaa
info@vanguardannarbor.com
Getting to ‘Yes’
Sales pro Taryn Miracle of Delamar Traverse City focuses on relationship building
BY KATHY GIBBONS
Who knows what Taryn Miracle would be doing right now if she had not needed on-site day care for her first child many years ago when she was a young mom seeking work. As it happened, Grand Traverse Resort and Spa in Acme offered its employees that service, and the resort had an available job in its executive office, which she gladly accepted.
Today, Miracle is director of sales and marketing at Delamar Traverse City. She took the position in May 2022 after spending about 10 years at Grand Traverse Resort and Spa, where she had moved to sales after deciding she wanted a position that had more interaction with staff and the public. Following that, she spent almost 10 years in sales roles at Great Wolf Lodge in Traverse City. “What appealed to me about the sales side was developing relationships with clients and being a part of telling the property’s story,” she says. “I found it energizing to be able to help tell that story.”
Miracle recalls a memorable experience she had while working at Grand Traverse Resort and Spa, where she was trying to build a bond with a client over multiple years who had booked the property for an event two decades prior. She says this particular client kept turning her down when it came to reserving a return event. Finally, the client signaled that coming back was possible and flew in on a private plane. Miracle and her coworkers spent 90 minutes showcasing the facilities and demonstrating how the resort would once again be the right fit.
“They ended up making the booking, and the value behind that piece of business was over $1 million,” she says. “That’s the part I really love about sales. You hear so many ‘nos,’ and you just have to keep going back. When a client says ‘yes,’ it’s so satisfying.”
She says the most important part of what she does is listening to meeting planners so she can understand what their goals are. “That kind of opens the door to both of you working on how you can achieve that vision in the best way possible,” she says. “If you’re able to do that, everyone wins, and they’re the hero to their leadership.”
State-of-the-art meeting facilities in unique spaces raise the level of your event. Personalized service to fit your meeting needs in space close to after-hours experiences can be sourced by contacting Kimberly Wright, CMP at kwright@cnscvb.com
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