Minnesota Meetings + Events Winter 2023

GREAT LAKE. GRAND SPACES.

Looking for someplace unique, beautiful, and unforgettable? Let Duluth be the breath of fresh air your convention or meeting has been needing. When you come to Duluth, you become a part of what makes this place so special. And even when you leave Duluth, it never leaves you. You’ll get it when you get here.

“WELCOME TO DULUTH”

is something we say here. But it’s also something you’ll feel. The people, the pace, the place—are unapologetically original. Unique by nature. Our sales team looks forward to designing an experience your attendees won’t forget.

FOR A PURPOSE, MEET

STAY FOR THE

EXPERIENCE

Omni Viking Lakes Hotel is an awe-inspiring destination blending Nordic tradition with modern amenities. For meetings and events, the hotel features over 35,000 square feet of fexible indoor and outdoor meeting space including a 7,500-square-foot ballroom and a 4,410-square-foot event center. Discover Omni Viking Lakes for your next event.

OmniHotels.com/VikingLakes

BY LAUREN PAHMEIER

Industry Update

64 People Profile

The McNamara Alumni Center’s Sari Brouwer takes events to new heights.

Casinos &

in Bemidji.

mn.meetingsmags.com

mnmeetingsmags

The Death of Commonplace Swag

» WHEN MANY CHOOSE SWAG to hand out at meetings and events, meeting planners often select, frankly, tchotchkes—branded pens, bags, or coffee mugs. But according to Lou Elliott-Cysewski, co-founder and chief innovation officer of Coolperx—which develops and sells sustainable, branded merchandise—a mere 21% of branded or promotional items are kept for any length of time after an event. That low percentage suggests that by handing out relatively mundane swag, most are not meeting goals of increasing brand awareness and favorability.

To combat this, buy sustainable swag, which is not only good for the environment, but also for the well-being of your brand. Sustainable swag also has societal and economic benefits, as well as high perceived value. Consider thinking of sustainability as causing little harm to the environment both in manufacturing and in the post-conference life of the swag, having high ethical standards in terms of working conditions and business practices of the manufacturer, and giving the impression of high value, quality, and desirability.

If you think about swag this way, you could also consider providing a few highquality microfleece jackets to give away to several attendees rather than an enormous number of cheap, branded pens to everyone. Quality apparel brands such as Patagonia, The North Face, Columbia, Champion, and Under Armour all produce sustainable items. This approach can also be cost-effective, especially if you are not gifting something to every attendee. Price out both options, and see what makes the most sense to you.

Consumers are more likely to do business with a brand they think has demonstrated commitment to the betterment of society. The important thing is to keep your eye on the goal of increasing brand awareness and favorability when considering swag options. Will a cheap coffee mug accomplish your goal, or would a higher-quality item with high perceived value better serve your intent?

TODD R. BERGER Senior Editor tberger@greenspring.com

PHOTO: DARIN KAMNETZ

PHOTO: GRAND HYATT VAIL

FUN-SIZED EVENTS

Micro-events prove that bigger is not always better.

When thinking about events, consider a micro-approach to enhance and encourage interactions among attendees.

Condensed in size and scope, micro-events help foster meaningful relationships through their intimate, tightknit settings and frequency. In addition, planning micro-events can be cost-effective due to their smaller scale.

To better accommodate greater connections, swap out a once-a-year occasion for a collection of smaller, hyperfocused meetings throughout the year—breaking up what would normally be one large event into smaller affairs scattered on a monthly or quarterly basis. Another option is to schedule regular minibonding events to keep attendees engaged throughout the year.

One organization that has become an expert in this style is the National Association for Catering and Events (NACE). Meeting monthly, NACE’s networking get-togethers are a way for eventindustry leaders to get involved, learn more, and feel inspired on a more regular basis.

Discover innovative ways to create the best captivating experience for your attendees with these three approaches.

BY AVA DIAZ

Gaming is an immersive way to have fun, make lasting memories, and learn from one another. Consider activities such as an escape room, Topgolf, or a baking class where everyone can get involved, chat, and work together to accomplish something outside the office walls.

Themed events add more than just fun flair— they also make the occasion more marketable to potential attendees, clients, or sponsors. Showcase your creativity by fusing the theme into not only the decor, but also the menu, dress code, and overall message for the event. For ideas, consider a whimsical tea party lunch, a modern outdoor picnic, or a “Great Gatsby”-themed cocktail hour for a spirited gathering.

Workshops can provide a beneficial incentive for attendees. More specifically, they are a way for individuals to explore trends, apply new techniques, and interact with others with the same interests. These educational sessions can be broken down into a quarterly series to showcase different parts of a whole concept. In addition, they can provide a way for guests to grow and learn together at the same pace, with the same effective resources.

Products, Places & Inspiring Ideas

COMPILED BY TODD R. BERGER

Immersive experiences such as Topgolf Swing Suites instill small groups with comfortable, fun vibes.

Swanky Sips

» SLOW DOWN THE PACE and change up the scenery. For a one-on-one or a small-group meeting, consider these intimate evening settings.

Emerald Lounge, St. Paul

Situated on a little sliver of West Seventh Street, this jeweltoned cocktail lounge offers a cool and cozy vibe in the St. Paul bar scene. Though it opened in spring 2022, the venue boasts historic charm with its exposed brick, tall ceilings, and eight-seat banquette bar top. Emerald serves an extensive wine selection, Minnesota-inspired cocktails, spirit-free options, and a full dinner menu featuring an array of “global comfort food.” The venue is also available for private party rentals. emeraldstpaul.com

The Velveteen, Stillwater

Take a trip down the rabbit hole to this 1920s-inspired joint. The hidden hideaway is accessible through the lobby of the JX Event Center. Featuring Prohibition-era classics like the aviation or pisco sour, as well as modern takes on martinis, this space will make you feel like you have stepped into a time warp. The venue is also available for private party buyouts of up to 90 seated and 130 standing. thevelveteenspeakeasy.com

of flavors adding to the city’s cocktail scene. Just beyond the neon-blue eye, the candlelit setting offers a thoughtful selection of wines, craft drinks, and mocktails, as well as Asian-inspired fare for snacking. The intimate venue is also available for small-party reservations or buyouts to host your next event. cobblempls.com –Ava Diaz

EAT YOUR GREENS

Marriott Bonvoy’s Element Hotels unveiled a collaboration with Lettuce Grow, a nationally recognized leader in hydroponic gardening co-founded by actor Zoey Deschanel. Together, they are providing travelers with direct access to free, farm-fresh produce while on the road.

This first-of-its-kind hospitality collaboration brings all the perks of mindful eating to travelers, no matter how long they stay or how far they are away from home. Travelers staying in select Element Hotels can enjoy meals garnished with fresh herbs and greens sourced from a Lettuce Grow Farmstand on the property. During their stay, guests can also harvest produce directly from the Farmstand to bring to their private studio kitchens.

“Element Hotels has always believed that everyone deserves to be well, no matter who they are or where they are coming from, which is why we have made it a top priority to provide locally grown options and sensible choices for our guests,” says Marlon Whyte, global brand leader for Element Hotels. –

elementhotels.com lettucegrow.com

PHOTOS: EMERALD LOUNGE; ELEMENT HOTELS; (OPPOSITE) NORTH SHORE SCENIC RAILROAD;

AMERICA; UFFDA ADVENTURES; PADDLE BRIDGE KAYAK TOURS

Todd R. Berger

Cobble Social House, Minneapolis

Sharing an alley with longtime Minneapolis hipster spot Monte Carlo, Cobble Social House is a refreshing fusion

Emerald Lounge

OFF THE RAILS

f you are meeting in Minnesota, consider adding scenic railway excursions near Duluth, St. Paul, or Minneapolis to the itinerary. From routes showcasing the beautiful scenery of the North Shore of Lake Superior or the St. Croix River Valley to seasonally themed trains or a historic streetcar line in Minneapolis, there is truly something for everyone.

The Lake Superior & Mississippi Railroad travels along the St. Louis River in Duluth, following a portion of the original route of the railroad from Duluth to St. Paul. The line is known for spectacular autumn color, and trains depart on weekends midJune to mid-October. lsmrr.org

The North Shore Scenic Railroad traces the beautiful shoreline of Lake Superior between Duluth and Two Harbors. Trains run daily from late spring until midOctober, with seasonal holiday trains also available in November and December. duluthtrains.com

The Osceola & St. Croix Valley Scenic Railway follows the St. Croix National Scenic Riverway between Osceola, Wisconsin; Dresser, Wisconsin; and Marine on St. Croix, Minnesota. The Minnesota Transportation Museum at the historic Jackson Street Roundhouse in St. Paul operates the line. transportationmuseum.org

Friends of the 261 runs the Milwaukee Road #261 steam locomotive, built in 1944, from St. Paul Union Station for the annual North Pole Express in December.

The nonprofit’s trains also follow various routes around the Twin Cities year-round, with routes changing from season to season depending on interest and volunteer availability. 261.com

The Como-Harriett Streetcar Line harkens back to another era when streetcars traveled across the Twin Cities. Operating late April to August in Minneapolis, the line runs between Lake Harriet and Bde Maka Ska in the southwestern area of the city. trolleyride.org/como-harriet-streetcar –Todd R. Berger

THREE HIP WAYS TO TEAM BUILD IN THE TWIN CITIES

FlyOver America at Mall of America immerses participants in special effects and breathtaking video, giving the feeling of flying in a helicopter between the skyscrapers of Manhattan, over the golden fields of the Great Plains, and among the peaks of Monument Valley. flyover-america.com

Paddle Bridge Kayak Tours embarks with groups on the Mississippi River near downtown Minneapolis in one- and two-person kayaks. Guides discuss the Mississippi’s history, and wildlife is a common site. paddlebridge.com

UffDa Adventures likes to tour the Metro with a beer in hand. With pedal bars, brewery trolleys, and tour boats in Minneapolis, St. Paul, and Lake Minnetonka, UffDa Adventures is a fun way for groups to explore the Twin Cities. uffdaadventures.com –Todd R. Berger

FlyOver America

Paddle Bridge Kayak Tours

UffDa Adventures

What’s Happening in La Crosse?

The riverside city abounds with venues, restaurants, and watering holes. BY

» LOCATED IN THE STUNNING Driftless Region of southwestern Wisconsin, La Crosse is nestled between the rushing waters of the Mississippi River to the west and towering bluffs to the east. This striking geological area is known for its natural beauty, which has attracted businesses, students, and outdoor enthusiasts for generations. La Crosse was once an important port for steamboats headed down the river and is now home to a historic and charming downtown, extensive hiking trails, river cruises, and an excellent craft drinks scene.

La Crosse Queen Cruises is great for groups big and small. Coast the Upper Mississippi and learn all about this unique region and the people who settled the area. Book time for your group to enjoy a brunch or dinner cruise as you take in views of the cliffs along the river and the La Crosse riverfront.

The Coulee Region Craft Beverage Trail includes many of La Crosse’s local businesses. Visit breweries, wineries, and a distillery to get a taste of the city’s proud brewing tradition and other local flavors.

No matter the season, the view from the famous Grandad Bluff is stunning. Drive up to the trail and overlook to take in scenic views of the city and the Mississippi River Valley.

WHAT’S ON TAP?

Wisconsin is famous for its beer, and La Crosse boasts several notable breweries with spacious taprooms for unwinding with friends and colleagues. Pearl Street Brewing has been making award-winning brews since 1999, Turtle Stack Brewing proudly uses local ingredients to craft their beers, and veteranowned 608 Brewing Co. makes fantastic IPAs among other brews. La Crosse Distilling is the city’s first distillery and uses

KATHERINE LAWLESS

ingredients from family farmers to make handcrafted spirits. The distillery also has a full menu featuring grain bowls, fried chicken, tacos, and much more.

Downtown La Crosse has plenty of delicious dining options that are sure to please all palates. Enjoy French cuisine at the The Charmant Hotel or Le Chateau , or share appetizers at the 4 Sisters Wine Bar & Tapas Restaurant The Waterfront Restaurant and Tavern and Lovechild Restaurant are beautiful spaces to host farm-to-table dinners, and The Freighthouse Restaurant serves mouthwatering steak and seafood. For traditional American fare and other smoked meats, dine at Piggy’s Restaurant & Blues Lounge

WHERE TO GATHER AND SLEEP

There are plenty of places to host meetings and conferences in La Crosse. The centrally located La Crosse Center completed major renovations in late 2021 that include modern amenities to comfortably host up to 6,000 attendees. The Pump House Regional Arts Center is a historic and elegant gathering space with knowledgeable staff and flexible packages that fit events of all sizes and durations. Named for its riverside location, Celebrations on the River provides on-site catering, full-service bars, and expert event planners in its three meeting spaces.

La Crosse has comfortable accommodations that fit any price range, including the boutique Charmant Hotel , the meetingfriendly Radisson Hotel La Crosse , and the centrally located Home2 Suites by Hilton La Crosse . All are within walking distance of downtown event venues and restaurants.

Left to right: The Rooftop Terrace of The Charmant Hotel features views of La Crosse; The Waterfront Restaurant and Tavern crafts farm-to-table dishes.

EPIC

guestrooms and 600 parking spaces on-site.

Make your next Minneapolis

Over 70,000 square feet of intriguing

Over 70,000 square feet of intriguing indoor and outdoor event space, 335 guestrooms and 600 parking spaces on-site. EPIC

EPIC

Make your next Minneapolis event

guestrooms and 600 parking spaces on-site. EPIC MEETINGS AND EVENTS

Over 70,000 square feet of intriguing indoor and outdoor event space, 335 guestrooms and 600 parking spaces on-site. EPIC MEETINGS AND

EPIC MEETINGS AND EVENTS Make your next Minneapolis event Extraordinary

Over 70,000 square feet of intriguing indoor and guestrooms and 600 parking spaces

Over 70,000 square feet of intriguing indoor and outdoor event space, 335 guestrooms and 600 parking spaces on-site.

Over 70,000 square feet of intriguing indoor and guestrooms and 600 parking spaces

Over 70,000 square feet of intriguing indoor and outdoor event space, 335 guestrooms and

Over 70,000 square feet of intriguing indoor and outdoor event space, 335 guestrooms and 600 parking spaces on-site.

Make your next Minneapolis event

Over 70,000 square feet of intriguing indoor and outdoor event space, 335 guestrooms and 600 parking spaces on-site.

70,000 square feet of

outdoor event space, 335 guestrooms and 600 parking spaces on-site.

Make your next Minneapolis event Extraordinary

Over 70,000 square feet of intriguing indoor and outdoor event space, 335 guestrooms and 600 parking spaces on-site.

Over 70,000 square feet of intriguing indoor and outdoor event space, 335 guestrooms and 600 parking spaces on-site.

Over 70,000 square feet of intriguing indoor and outdoor event space, 335 guestrooms and 600 parking spaces on-site.

Katie Tejeda is a writer, editor, and former human resources professional based in Atlanta, Georgia. She enjoys writing about events and home innovations, but also covers developments in human resources, business, real estate, finance, and more.

Five Trade Show Booth Ideas for Every Budget

In case you are lost on how to create an attractive booth, we’ve got you covered. BY

KATIE TEJEDA

With increasing competitiveness and the continuous balancing of corporate budgets, firms attempt to differentiate themselves at trade shows without breaking the bank. Budget restrictions can be especially challenging for a new exhibitor or a start-up. However, it is a fallacy that only high-priced trade show booths can leave a lasting impact. With creative design and planning, a lowcost display has the potential to become a crowd-puller.

On the other hand, choosing the ideal display is not the most straightforward task, especially if it’s your first time at a trade show. When thinking about concepts to engage potential consumers, evaluate your thoughts about what you want your booth to accomplish and compare them with your budget to start considering the best options.

RENT A BOOTH

If you are looking for options but have a limited budget, it’s better to rent a booth. When renting, you only pay a fraction of the amount spent on purchasing one. The expense of maintaining your booth after the show is also eliminated with a rental alternative. If the show is not local, then renting is the best alternative because it will spare you money and effort on shipping—and you won’t have to worry about damage. In addition, the rental booth provider assists with transporting, installing, and dismantling at a nominal rate, thereby saving time and labor.

POP-UP DISPLAYS

This is one of the most common approaches to having a presence at trade shows. Pop-up displays are simple to put together because all you have to do is use magnetic strands

to attach picture panels to the frames; your work is done in no time and leaves valuable time to network. Since the displays are lightweight and sturdy, they can also be easily stored, packaged, and transported.

FOLDABLE BOOKSHELVES

Placing the idea of a few aesthetically appealing, foldable bookshelves in your trade show toolbox will help your booth shine, even on a limited budget. These bookshelves don’t necessarily have to accommodate books. You can place company products or props on them to give your booth a customized look. The bookshelves are reasonably priced and provide a large display surface to help captivate attendees during an event.

FLOOR CARPETS

Rent a customizable carpet to best showcase products and services in your booth. This personalized touch will help you stand out from other trade show booths and isn’t terribly expensive.

INEXPENSIVE ACTIVITIES

If you have a limited budget but want to engage viewers, hold product demonstrations at the booth, conduct games and quizzes with inexpensive gift items or baskets to stimulate audience interest, or use 3D or light-diffraction glasses as a marketing tool. Another simple technique is to create short videos and rent a screen to turn a static booth into something more interesting.

5-Star Service & Amenities

“We hosted our 400-person annual conference at McNamara and had a phenomenal experience. The venue is beautiful, with several unique rooms and features as well as outdoor space and easy access to hotels, restaurants, etc. The venue, AV and catering staff are some of the best I’ve worked with - professional, creative, responsive, and organized.”

- Jackie, ReFED

“McNamara’s customer service is fantastic. I have never experienced anything like it. Our expectations were blown out of the water and we walked away wishing that we would have had our entire event there.”

- Olivia, Taco John’s International

“We’ve had our annual event at four different venues, and this was by far our best experience in terms of staff support and ease of logistics. We’ll be back.”

- Jane, AchieveMpls

Raise a Pint to a Good Event

These Minnesota breweries offer hospitality to match their great pours.

BY LIANNA MATT MCLERNON

» SOMETIMES YOU JUST want to unwind at a casual venue with your colleagues. Luckily, Minnesota is home to 226 craft breweries, and when you include the brewpubs and non-craft breweries, the number is even higher. To get a head start on your search, here are five of Minnesota Meetings + Events magazine’s favorites.

FORAGER BREWERY

Rochester

Forager is a brewpub known for a wide beer selection, in-house hard seltzers, guest wines and cocktails, and a scratch menu with ingredients sourced from local farms in southeastern Minnesota.

Pick from the library (for up to 16 people) and the pantry (the barrel-aging beer room and gallery, for up to 50 people). Both are private spaces with AV options, but if the weather is nice, opt for the patio. “It is just a cool, funky vibe that is in here,” says Barb Depman, general manager and events coordinator. “And then I think we have good food, and people love Forager beer.” foragerbrewery.com

FULTON BREWING

Minneapolis

Fulton, the city’s first taproom, is in the North Loop. Its charming patio leads to an airy interior featuring the private Garagery (for up to 30 people) and the semiprivate Brew Room (for up to 70). If you have a bigger party, you can rent the entire Taproom.

“Taprooms are designed to be gathering places, and we have seriously hosted all sorts of events from quarterly corporate sales meetings to baby showers, wedding receptions, bingo, comedy nights, birthday parties, celebrations of life—you name it,” says Jill Drum, general manager of the Taproom.

PHOTO: SAINT PAUL BREWING

Saint Paul Brewing in the city’s historic Hamm Building

Fulton’s in-house catering includes build-your-own-taco bars and buffet options, and when adding in the brewery’s beer and hard seltzers, everyone will be ready to cheers to a good event. After all, as Drum says, “Fulton is as casual and inviting as your neighbor’s garage where you might take a break from the day and share a story and a pint.” fultonbeer.com

LIFT BRIDGE BREWING CO. Stillwater

Stillwater is a favorite spot for locals, and out-of-towners will enjoy it just as much—even more when they are sipping Lift Bridge’s beer, hard seltzers, and craft sodas. Rent out the whole brewery or opt for the private production area for 20 to 200 people. The space can be transformed with just a few decorations, but its industrial feel and picture window make for a unique backdrop.

Lift Bridge can work with any caterer, and food trucks visit regularly. Brad Glynn, co-owner and vice president of marketing, adds, “We have done some private [brewery] tour-type situations

as well, with some food pairings that we work with the local deli on.”

And despite its proximity to Stillwater’s quaint downtown, there is a ton of free parking—perfect for bringing people together. liftbridgebrewery.com

SAINT PAUL BREWING St. Paul

Saint Paul Brewing is nestled in the historic Hamm Building minutes from downtown St. Paul—and it is full of nooks and crannies that turn into semiprivate meeting spaces. This flexibility allows for parties between 15 and 180, but when thinking ahead to the summer, look at its (rentable) 7,500-squarefoot, dog-friendly patio in the ruins of an 1860s stable.

“It is a nice juxtaposition of historical space with a kind of repurposed, eclectic menagerie of furniture and art with lots of plants,” says Director of Operations Tony Perella. “It is incredibly cozy, and the lighting is nice and warm.”

In-house catering features wood-fired pizzas, intricate sandwiches and burgers, and charcuterie, as well as craft root beer.

Full rentals have free reign of the audio and visual offerings, and hybrid events are also a go, as Perella already has one livestream event under his belt. stpaulbrewing.com

SURLY BREWING CO.

Minneapolis

Roughly in between downtown Minneapolis and downtown St. Paul, Surly’s destination brewery is perpetually busy with a large beer garden, acclaimed pizzeria, and iconic pours. For parties from 40 to 175, its 2,400-square-foot Scheid Hall is the way to go. Floor-to-ceiling windows overlook the brewery on one side of the hall—accenting any presentations given by the employees—and the other windows overlook the Twin Cities.

“My mantra is, as far as Surly events go, [we are] a one-stop shop for all event needs,” says Event Manager Katie Kilian. “Not only do we provide a wonderful, amazing, energized space, and elegant, industrial design, our culinary menus also can be customized. We also can provide a lot of decor here, from linens to table runners to choose from.” surlybrewing.com

Clockwise from top left: Theater-style seating at Surly Brewing Co. in Minneapolis; Live music at Stillwater’s Lift Bridge Brewing Co.; Rochester’s Forager Brewery has more than 25 beers on tap; Fulton Brewing’s Taproom in Minneapolis accommodates up to 70 guests.

PHOTOS: SURLY BREWING CO.; LIFT BRIDGE BREWING CO.; FORAGER BREWERY; JILL DRUM

2023

Casinos & Gaming

Across the United States, casinos furnish planners with one-stop shopping for their meeting and event needs.

PHOTO: ADOBE / STUDIO ROMANTIC

Casinos Do It All

By Todd R. Berger

At the beginning of 1978, casinos could only be found in Nevada—no other state had legal gaming. On May 26, 1978, Resorts Casino Hotel opened in Atlantic City, New Jersey, a year and a half after the state’s voters approved a referendum legalizing gambling in the city to bolster the economy in the area.

A year later, the Seminole Tribe opened the first Native American-owned casino in the United States, the Seminole Classic Casino Hollywood in Hollywood, Florida. Initially a bingo hall, it soon expanded to include gaming machines and poker. During the 1980s, as Native American casinos spread, several state governments pursued court cases to try to shut them down. The tribes argued in court that their status as sovereign nations (per an 1831 U.S. Supreme Court decision classifying Native American tribes as “domestic dependent” nations) made them exempt from state laws against gambling. Finally, in

1987, the U.S. Supreme Court ruled in California v. Cabazon Band of Mission Indians (480 U.S. 202 [1987]) that gambling on tribal lands did not fall under the legal jurisdiction of the states. The next year, Congress passed the Indian Gaming Regulatory Act, which allowed tribes to open casinos on tribal land in states that already permitted legalized gambling. By 1996, 25 states had legal casinos.

Around the same time period, the Mirage opened in Las Vegas, Nevada, in 1989. This ground-breaking casino resort was the largest hotel in the world when it opened, commencing the era of casinos making money through nongambling activities, including, at The Mirage, shows featuring white tigers and the magic of Siegfried & Roy, a volcano, and an aquarium. The idea was to make customers feel like they already struck it rich with a Polynesian theme, ostentatious opulence, and free food. Built by Steve Wynn and today owned by Hard Rock International, the Mirage fundamentally changed the Las Vegas Strip.

Within a few years, more spectacular, themed resorts appeared up and down the Strip and nearby, including Rio All-Suite Hotel and Casino, and Paris Las Vegas, both owned by Caesars Entertainment.

The latest style of casino resorts, the rise of Native American gaming, and the spread of gambling across the country ushered in a new era of casinos that provided the perfect setting for gatherings and conventions of all varieties.

Today, 44 states (all except Georgia, Hawaii, Kentucky, New Hampshire, South Carolina, and Utah) have casino gaming resorts that cater to meetings and events. Almost anywhere in the United States you wish to meet, there is likely a casino resort that can fulfill—and exceed—all your event needs.

Agua Caliente Casinos

Cathedral City, Palm Springs, and Rancho Mirage, California

Founded: 2001 (Rancho Mirage), 2003 (Palm Springs), and 2020 (Cathedral City)

Size: 23,500 Capacity: 1,000 aguacalientecasinos.com

Borgata Hotel Casino & Spa

Atlantic City, New Jersey

Founded: 2003 Size: 49,000 square feet Capacity: 3,500 borgata.mgmresorts.com

Caesars Entertainment

Founded: 1937 Caesars Entertainment has more than 60 casino resorts in 17 states and 2 million square feet of meeting space across its destinations. Event spaces include the new CAESARS FORUM on the Las Vegas Strip, which has the two largest pillarless ballrooms in the world. caesars.com

Spotlight on Casino Resorts

ilani

Ridge eld, Washington

Founded: 2017

Size: 30,000 square feet Capacity: 2,500 ilaniresort.com

e Mirage

Las Vegas, Nevada

Founded: 1989 Size: 90,000 square feet Capacity: 8,650

Monarch Casino Resort Spa Black Hawk, Colorado

Founded: 1997 Size: 5,000 square feet Capacity: 250 monarchblackhawk.com

MotorCity Casino Hotel Detroit, Michigan

Founded: 1999 Size: 67,500 square feet Capacity: 10,000 motorcitycasino.com

Pechanga Resort Casino Temecula, California

Founded: 2002 Size: 274,500 square feet Capacity: 7,000 pechanga.com

Quechan Casino Resort Winterhaven, California

Founded: 1996 Size: 20,000 square feet Capacity: 2,300 playqcr.com

Resorts Casino Hotel Atlantic City, New Jersey

Founded: 1978 Size: 64,000 square feet Capacity: 1,350 resortsac.com

Seminole Classic Casino Hollywood Hollywood, Florida

Founded: 1979 Size: 120,000 square feet Capacity: 5,000 seminolehardrockhollywood.com

Sky Ute Casino Resort Ignacio, Colorado

Founded: 2008

Size: 19,000 Capacity: 2,000 skyutecasino.com

Soaring Eagle Casino & Resort Mount Pleasant, Michigan

Founded: 1998 Size: 70,000 square feet Capacity: 13,000 soaringeaglecasino.com

We-Ko-Pa Casino Resort Fort McDowell, Arizona

Founded: 2006 Size: 25,000 square feet Capacity: 2,000 wekopacasinoresort.com

Wildhorse Resort & Casino Pendleton, Oregon

Founded: 1995 Size: 11,000 square feet Capacity: 1,000 wildhorseresort.com

MOTORCITY CASINO HOTEL MONARCH CASINO RESORT SPA

PECHANGA RESORT CASINO

The Cash Cow

From slot machines and blackjack tables to horse races and bingo, there are a variety of ways to gamble. As a means of entertainment for some, casinos are an unconventional-yet-effective way to generate immense revenue, some of which is funneled back into society.

Of course, the success of a casino depends on gamblers’ confidence in their luck and their willingness to wager. Apparently, people are indeed increasingly confident in their abilities as, according to the American Gaming Association, gambling revenue has risen 21% since 2019, reaching a lofty record of $53 billion in 2022. Nearly $30 billion of that revenue came from 460 tribal casinos across 28 states. With so much money funneling into casinos, taxes on casino revenue are a primary financial resource supporting state and local programs.

By Ava Diaz

Gaming wasn’t always a catalyst for societal advancement. Following the 1929 stock market crash and the construction of Hoover Dam beginning in 1931, Nevada’s economy was in dire need of economic stimulation. Operating as a small railroad town, Las Vegas was soon gaining traction from the infiltration of construction workers moving to Boulder City, 25 miles down the road, to build the dam. Gambling trips to Las Vegas became routine for workers. With

MGM Resorts International’s New York-New York Hotel & Casino under construction in 1996 in Las Vegas, Nevada PHOTOS:

increased popularity and a sudden cash flow, Nevada’s government legalized gambling in 1931 to quickly generate funding to restabilize the state’s finances. Gambling was much later legalized in select states across the country.

To regulate the gambling cash flow, state and federal governments intervened in both commercial and tribal gaming. For tribal gaming, the U.S. Congress passed the Indian Gaming

Regulatory Act of 1988 to create a legal basis for the operation of casinos (in states that allowed gaming within their borders). The tax revenue from these establishments helped fuel steady employment, provide consistent cash flow for reservations, and create lively regional attractions. Some tribes with state compacts pay fees based on their revenue to state and local governments. As for commercial casinos, many states

implemented taxes based on gross revenue (after winner payouts) to maximize casino money rerouted into state coffers.

To combat a negative backlash over states’ revenue from gambling, 23 out of the 24 commercial gambling states designate a portion of their casino tax revenue to fund research and treatment for gambling addiction, according to the National Assembly of State Arts Agencies in Washington, D.C. Many commercial gaming states also use some of their tax revenue to fund public programs and services, including education, economic development, infrastructure, and the fine arts (anywhere from 20% to 90% of state funding goes toward state art agencies in Colorado, Iowa, Kansas, and West Virginia).

For tribes with state compacts, the breakdown of contributions awarded to the state varies based on need. The State of Arizona, for example, allocates 88% of its tribal gaming revenue to infrastructure improvement for schools, trauma and emergency care, wildlife conservation, and tourism. The remaining 12% is distributed to community service and public safety programs in cities and counties of the tribes’ choosing. Though the allocation of funds varies from state to state, the influx of money that filters through casinos provides states with a constant stream of revenue.

At casinos, there is fun to be had by all. Gambling, to some extent, can benefit individuals as a means of entertainment and the potential for winnings. Coming full circle, the money spent can work its way back into their lives through improved services and renovations of sites made possible by casino revenue.

Above: Hoover Dam under construction in 1936, before Lake Mead filled. Left: Golden Nugget Las Vegas Hotel & Casino on Fremont Street in 1950

The Green Future of Casinos Is Now

By Todd R. Berger

Thirty miles north of Las Vegas, Nevada, among the Joshua trees and greater roadrunners of the Mojave Desert, 323,000 solar panels covering the equivalent of 484 football fields glisten in the sun. This 100-megawatt solar array provides 90% of the electricity for 13 MGM Resorts International casinos and 36,000 hotel rooms in Las Vegas, including ARIA Resort & Casino, MGM Grand Las Vegas, and Mandalay Bay Resort and Casino. Away from the glittering lights of the Las Vegas Strip, the sunshine collected by these panels spotlight a sustainable future for casinos worldwide.

MGM Resorts International solar array outside Las Vegas, Nevada

Many casino properties are making sustainability a priority. Caesars Entertainment repurposes and recycles just about everything at its casinos, including used soap, towels, and dice. Caesars’ hotels also conserve energy by turning off lights and air conditioning in unoccupied rooms. Visitors to Caesars Palace, Flamingo Las Vegas, and Paris Las Vegas who order a glass of Zinfandel are served a vintage directly from a keg rather than a bottle.

The U.S. Environmental Protection Agency (EPA) provides guidelines on its website that focus on green initiatives for tribal casinos, and, certainly, many across the country embrace sustainability. Chumash Casino Resort, operated by the Santa Ynez Band of Chumash Indians in Santa Barbara County, California, has sharply cut electricity usage in its complexes. The tribe built new facilities in 2004 that included doublewalled insulation, a reflective rooftop, and a wastewater treatment plant that reclaims water; the improvements saved the tribe 18% in energy costs. Similarly, Michigan’s Turtle Creek Casino and Hotel implemented skylights to provide natural light and replace electric lighting as early as 2008, reducing energy use by a stunning 50%.

As MGM Resorts International did outside Las Vegas, many tribal casinos also turn to the sun for energy generation and to efficient lighting for energy conservation. In addition to being the first solar-powered casino in Southern California, Harrah’s Resort Southern California—operated by the Rincon Band of Luiseño Indians—has a wastewater treatment plant that generates reclaimed water for cleaning and irrigation, and a biodigester that turns food waste into water. At many casinos, tribal or not, much more efficient LED lights are largely replacing incandescent bulbs, not an insignificant trend given casinos’ tendency to use lights on everything from slot machines to video displays.

Some casinos take measures to improve life for other inhabitants of their region. The Agua Caliente Band of Cahuilla Indians in California— with casinos in Rancho Mirage, Palm Springs, and Cathedral City—partners with the U.S. Fish and Wildlife Service and the California Department of Fish and Wildlife to monitor endangered peninsular bighorn sheep through data collected from high-frequency collars. The Tulalip Tribes in Washington, which run two casinos north of Seattle, operate a salmon hatchery on tribal land that raises and releases 11.5 million juvenile salmon each year.

The tribes—including the Snohomish, Snoqualmie, Skykomish, and other allied bands—also actively manage the habitat of the Salish Sea (including Puget Sound) to support several species of clams, shrimp, and Dungeness crabs.

The sustainability landscape for casinos has evolved dramatically in the last few decades. Many casinos now measure environmental, social, and governance (ESG) criteria alongside the financial bottom line. Often, casinos see setting ESG goals as essential to saving money and increasing profit. Those that do embrace sustainability will be able to thrive as society evolves toward a greener future.

Harrah’s Resort Southern California was the first casino in the southern part of the state to use solar power.

FIND THE PERFECT SETTING for your gathering at Agua Caliente Casinos. No ma er which of the three premier properties you choose—Rancho Mirage, Palm Springs, or Cathedral City—your event is sure to exceed expectations.

Agua Caliente Rancho Mirage has a variety of venues for your next event, including a 13,000-square-foot conference center that’s perfect for larger groups and a scenic outdoor event lawn, complete with dramatic views of the San Jacinto Mountains. For a more intimate venue, book the private Wine Room at The Steakhouse. Awarded four stars by Forbes Travel Guide, the renowned restaurant o ers gourmet steaks and seafood alongside fine wines.

Agua Caliente Palm Springs, in the heart of downtown, is where luxury meets laid-back. The Cascade Lounge is a swanky venue complete with a stage, dance floor, central bar, and elegant booth seating. The Steakhouse is also available for booking premier group dining.

Agua Caliente Cathedral City is the newest property in Agua Caliente’s collection. The 12,000-square-foot Agave Caliente Terraza is an outdoor entertainment space nestled among stunning skies and picturesque mountain views. Hosting your next corporate or private event there guarantees a unique experience.

BORGATA HOTEL CASINO & SPA in Atlantic City, New Jersey, is a top-of-theline destination to host meetings and events—with an added flare of excitement for everyone who a ends.

As the premier casino resort on the East Coast, Borgata is just a one-to-twohour drive away from Philadelphia or New York City, and the amenities will wow a endees in a variety of ways. Multiple slot machines and table games can be found on the casino floor to appeal to any gamers. The fine-dining outlets spread across the property can be reserved for a team meal a er a day of meetings and are sure to delight everyone’s taste buds. With skilled chefs across the property, catering for an event has never been easier.

Whether something grand or intimate is needed, Borgata’s event planners help select the ideal location and layout for each event. Business meetings, conventions, and trade shows can all be planned in one of the 11 secluded event spaces away from the casino floor that accommodate groups from 10 to 700. Each space is equipped with the latest technology, which is customizable. Borgata is equipped to make executing an event feel like hi ing the jackpot.

With more than 50 first-class properties spread throughout 20 destinations and 120 sales executives across the country, Caesars Entertainment’s vast empire promises not only a wealth of convenient options, but a commitment to provide unparalleled family-style services. From ideating an event to packing up on the last day, Caesars Entertainment ensures an easy, streamlined level of service to top off its continuously evolving collection of cutting-edge meeting spaces, unforgettable resorts, decadent restaurants, and more. Over the past year, Caesars Entertainment has shown concrete proof of its dedication to providing the best of the best, with massive new additions to its Las Vegas properties and beyond.

Part of the company’s latest evolution, CAESARS FORUM utilized its 550,000 square feet of conference space to host the 2022 NFL Draft, welcoming thousands of ecstatic sports fans. For the high-profile event, the FORUM created an enormous stage and stretched its outdoor space to include the nearby LINQ Promenade parking lot, helping to accommodate the massive audience. Located centrally amid 8,500 hotel rooms at Harrah’s Las Vegas, The LINQ, and Flamingo, CAESARS FORUM provides the two largest pillar-less ballrooms in the world, featuring modern design and flexibility.

The mecca of celebrity chef dining, Paris Las Vegas, welcomed a veritable constellation of star-studded restaurants this year. Sushi

legend Nobu Matsuhisa opened a second Las Vegas location of his eponymous Nobu restaurant at the resort. Next door, Bobby Flay debuted his fast-casual concept, Bobby’s Burgers, bringing a decadent take on burgers, milkshakes, and fries for guests on the go. Vanderpump à Paris—part of reality television icon Lisa Vanderpump’s portfolio—brought with it visions of an old Parisian courtyard. At the tail end of the summer, Martha Stewart’s first-ever dining concept, The Bedford, opened its doors.

In addition to huge new meeting spaces and decadent eateries, Caesars Entertainment has not forgotten to update the backbone of any stay: the accommodations. Harrah’s Las Vegas’ rooms and casino floor have undergone extensive renovations. Meanwhile, Bally’s Las Vegas is undergoing a complete transformation, from its exterior to its rooms and casino floor—preparing to reintroduce itself as Horseshoe Las Vegas by the end of 2022.

FROM HOSTING CONFERENCES and intimate meetings to epic concerts and worldclass entertainers, the ilani in Ridgefield, Washington, has the state-of-the-art facilities and expert staff to make any event a success. With 30,000 square feet of multiuse venue space, endless entertainment options, and a Four Diamond hotel coming in 2023, the area’s premier gaming, dining, entertainment, and meeting destination will help bring your event to the next level.

Equipped to accommodate groups and conventions of various sizes, the resort’s Cowlitz Ballroom can host a crowd of 2,500 for a variety of events. For a more intimate meeting space, the 650-square-foot Cedar Boardroom is perfect for private occasions. The Meeting and Entertainment Center is sure to create a one-of-a-kind experience for visitors.

The ilani is a unique gaming experience unlike any other in the Pacific Northwest, boasting a 100,000-square-foot gaming floor with nearly 3,000 slots and 75 gaming tables— something for everyone. With the casino nearby and pockets of entertainment throughout the resort, ilani provides a unique dining atmosphere—13 restaurant options encompassing fine dining, casual meals, bars, and quick bites for guests on the go.

Monarch Casino Resort Spa

MONARCH CASINO RESORT SPA in Black Hawk, Colorado, is a world-class destination that brings vibrancy to events of all varieties. The breathtaking beauty of the Rocky Mountains with dramatic canyon views presents a unique experience for visitors. Monarch’s meticulous meeting planners are dedicated to flawless execution from the moment you arrive—whether hosting 3 or 250, the resort o ers easily configurable spaces, featuring state-of-theart amenities, scenic views, comfort, and elegance.

Twenty-three floors above Black Hawk, seek solace at Spa Monarch, a place of relaxation and rejuvenation in the form of unique treatment options and spaces—an escape from everyday life. Experience heart-pounding gaming action in the two-level casino area, featuring over 1,000 slot machines, 40 game tables, a live poker room, and the Sportsbook Lounge. The floor is always open, providing easy access to free-time activities.

Five on-site restaurants o er dining options to satisfy any pale e or occasion. For a contemporary atmosphere, enjoy modern Mexican Latin cuisine at Bistro Mariposa. For a luxurious, upscale dining experience, visit Monarch Chophouse. Twenty-Four 7 and The Bu et are perfect options for casual dining, while Java etc. is the place to grab a Starbucks co ee and a quick bite on the go.

Inspiring

FROM

CUTTING-EDGE

PRESENTATIONS to gala banquets, MotorCity Casino Hotel has the facilities to make the extraordinary happen for you. It’s the only place in Detroit that can o er sophisticated boardrooms, 67,500 square feet of flexible banquet and meeting space, and the state-of-the-art 1,500-seat Sound Board theater.

Guests at MotorCity enjoy luxury accommodations with complimentary Wi-Fi throughout the property, valet parking, and 24-hour fitness and business centers. Add a spa, great dining options, and live entertainment, and you have an incomparable place for meetings and events. MotorCity boasts award-winning meeting professionals, an acclaimed culinary sta , and a friendly and professional event team that will ensure that your meeting is flawlessly executed.

At MotorCity, you can work hard and play harder. When you step onto the awardwinning gaming floor, you’ll find 2,700 slot machines including the latest multi-line video and 5-reel slots, 59 table games, and a 12-table smoke-free Poker Room. Plus, the spacious, two-story FanDuel Sportsbook boasts eight be ing windows, 67 HDTVs, a sports ticker, 54 self-service IGT PlaySports be ing kiosks, multiple bars, and plenty of plush leather seating.

Don’t just meet—be moved by the high-powered hospitality of MotorCity Casino Hotel.

ESCAPE THE BORED ROOM.

B u s i n e s s m e e t i n g s a r e b u i l t d i f f e r e n t h e r e . S p a , d i n i n g , m u s i c , a n d g a m i n g . 4 0 0 p e r f e c t l y a p p o i n te d r o o m s a n d ove r 67, 5 0 0 f u l l y r e n ova te d s q u a r e f e e t o f d y n a m i c m e e t i n g s p a c e I n n ova t i ve , e n te r t a i n i n g , a n d e x c i t i n g L o u d , p r o u d , a n d l u x u r i o u s . D o n’ t j u s t m e e t . B e m ove d by t h e h i g h - p owe r e d h o s p i t a l i t y o f M o to r C i t y C a s i n o H o te l . M o t o r C i t y C a s in o . c o m

M o t o r C i t y C a s i n o H o t e l a n d M o t o r C i t y C a s i n o H o t e l d e s i g n a r e t r a d e m a r k s o f D e t r o i t E n t e r t a i n m e n t , L L C © 2 0 2 2 D e t r o i t E n t e r t a i n m e n t , L L C A l l r i g h t s r e s e r v e d

Pechanga Resort Casino

951-770-8551 | pechanga.com

PECHANGA RESORT CASINO is nestled in Temecula’s picturesque Southern California Wine Country, the perfect place to stay and play with 1,090 beautifully appointed guest rooms. Guests are treated to exceptional entertainment, dining, and golf amid 24 hours of gaming excitement. The immense 200,000-plus-square-foot casino features more than 5,400 slots and 130 gaming tables. Encompassing 40,000 square feet is Pechanga’s event center—capable of dividing into five sections for a variety of events.

A world of culinary delights awaits at Pechanga’s award-winning restaurants. Featuring a variety of international cuisines, from fine dining to quick bites for guests on the go, the resort houses eight restaurants and a full-featured food court.

Find relaxation at Spa Pechanga: a two-level, 25,000-square-foot spa featuring 17 treatment rooms, a private pool with cabana massage service, state-of-the-art fitness studio, two indoor hydrotherapy pools, and hair and nail salons. The Cove, Pechanga’s 4.5-acre pool complex, features three main pools including a swim-up bar, floating day beds, and more. The world-class, par-72 golf course, Journey at Pechanga, is ranked one of California’s best, winding through 300 feet of native canyons and ravines.

Quechan Casino Resort

QUECHAN CASINO RESORT is an ideal destination in Winterhaven, California—and is host to casino game favorites, four restaurants, and world-class entertainment. The expansive casino floor is home to a variety of gaming, from trying your hand at blackjack to spinning reels at a slot machine. Quechan Resort Casino has an array of eateries, whether you are seeking a fine-dining experience or a casual sports bar. Close to gaming action and great service, Quechan is the perfect place for hosting meetings and events.

Conveniently located next to Yuma, Arizona, Pipa Event Center is just a quick trip away. The event center is one of the region’s largest venues for weddings, meetings, and special events.

It offers a full-size stage and auditorium with seating for 2,300 and dedicated space for a dance floor. Boasting over 20,000 square feet of space—divisible into six stately rooms ranging from 2,415 to 3,174 square feet—the auditorium can be reconfigured for business meetings, team-building exercises, training seminars, trade shows, formal presentations, luncheons, dinners, banquets, weddings, and more. The expert staff of planners ensures flawless execution to make the most of all occasions.

SOARING EAGLE CASINO & RESORT is the ultimate place to have a winning time and is home to Michigan’s largest gaming floor. Whether you love playing for triple sevens or pu ing on a mean poker face, all guests can win big with one of the largest collections of slot machines and table games in Michigan—something for everyone. Additionally, guests can continue their hot streak over at the bingo hall.

Ge ing hungry? Soaring Eagle Casino & Resort presents a variety of topnotch, award-winning dining options that will appeal to everyone. Whether seeking a thick, juicy steak at an upscale steakhouse or a casual all-American burger and milkshake, Soaring Eagle has the options to satisfy every pale e.

What’s dinner without a show? When it comes to entertainment, Soaring Eagle Casino & Resort has been voted the Best Outdoor Concert Venue in Michigan, and has won countless awards for bringing in top-tier talent to the middle of the state.

YOUR GETAWAY. REIMAGINED.

Escape the world for a while and enjoy endless action and indulgence. Celebrate your winning moments. Taste the good life. Lounge around in plush accommodations. And do it all over again tomorrow. It’s all here at Michigan’s most exciting destination .

We-Ko-Pa Casino Resort

SET AMONG the majestic beauty of the Sonoran Desert landscape, We-Ko-Pa Casino Resort is the jewel of the Phoenix area, located just moments from Scottsdale and Fountain Hills, Arizona. The resort is a stunning state-of-the-art oasis and the latest chapter in the rich history of the Fort McDowell Yavapai Nation. The casino features a spacious gaming floor with hundreds of slots; table games like blackjack, craps, and roulette; and the WKP Sportsbook powered by Betfred Sports. It’s all part of a spectacular resort getaway with numerous amenities and comforts.

Host to a number of eateries for any occasion, We-Ko-Pa showcases an incredible array of flavors from around the world.

A destination dining experience, Ember is the perfect stop for an upscale restaurant atmosphere. More casual options include WKP Sports Bar and Entertainment, Ahnala, and The Market.

The resort also serves those who love the outdoors. The We-Ko-Pa Golf Club is home to two award-winning courses, and Fort McDowell Adventures offers guests the chance to tour the desert landscape on horseback, by kayak, or through guided Segway tours.

WILDHORSE RESORT & CASINO sits 4 miles east of Pendleton among the wheat fields and Blue Mountains of eastern Oregon. The resort and casino has two 18-hole golf courses, nine restaurants, a five-screen cineplex, 24 bowling lanes, live music, and multiple indoor-outdoor event spaces with room for 12 to 720 people. It is owned by the Confederated Tribes of the Umatilla Indian Reservation, which includes the Cayuse, Umatilla, and Walla Walla peoples, and carries on a long tradition of games pertaining to skill and chance from the region’s tribal cultures. The 10-story Tower Hotel has rooms and suites featuring spectacular views of eastern Oregon’s high desert plateaus. Nearby, visitors can tour the world-famous Pendleton Woolen Mills; host events at the Hamley Steakhouse, Western Store, and Saddle Shop; and pick huckleberries or hunt for mushrooms in the Umatilla National Forest. The region also features the Pendleton Round-Up in September, which includes the town’s annual rodeo, as well as brewpubs, wineries, and multiple restaurants and shops along the city’s Main Street.

Sky Ute Casino Resort

UNIQUELY LOCATED amid the diverse Four Corners region of southwest Colorado, Sky Ute Casino Resort is the perfect hub from which to explore the area’s beautiful landscapes. The resort features Las Vegas-style gaming with a familyfriendly atmosphere and easy access to Rolling Thunder Lanes and Arcade and Chimney Rock Playground. Historic downtown Durango, Mesa Verde National Park, and Purgatory Ski Resort are also nearby. The resort features 140 culturally themed rooms and a 25-space RV park, along with on-site dining at Seven Rivers Steak, Seafood, and Spirits—the only authentic steakhouse in southwest Colorado.

PHOTOS: SKY UTE CASINO RESORT

Some 400 lakes are within 25 miles of Bemidji.

Natural Wonders and Cultural Riches

Near the headwaters of the Mississippi River, Bemidji is a city with a rich history.

BY SUSAN SCHAEFER

» BEMIDJI IS THE NATURAL JEWEL of Minnesota’s north woods. Situated on the southwestern shore of scenic Lake Bemidji in Beltrami County, the city fuses small-town feel with urban amenities to create the perfect meeting or event location.

Earl LaMaack, visitor lead representative of Bemidji’s Tourist Information Center, emphasizes that the city’s rich, “beautiful scenery; abundant recreation; and inspiring arts and culture

yield countless recreational activities to please every [kind of person, including] anglers, kayakers, canoers, bikers, hikers, skaters, skiers, snowmobilers, and campers. And we are home to numerous state and national forests with approximately 22 parks and 400 fishing lakes within a 25-mile radius.”

THE MISSISSIPPI HEADWATERS Bemidji claims a place of honor with its unique setting close to the mighty

Mississippi River’s source in Itasca State Park. Visitors can hop over the waterway at this iconic spot, which provides an Instagrammable moment.

Bemidji holds the bragging rights as the “First City on the Mississippi River.” In 1888, the Minnesota Historical Society commissioned Jacob Brower to survey the area, proving that Lake Itasca was indeed the Mississippi’s headwaters, therefore, making Bemidji the first city on the river.

HISTORICAL HERITAGE

Native American and European cultures are interwoven into Bemidji’s rich history and tapestry of offerings.

Predating the arrival of European settlers, the noteworthy history of the area’s original people centers on an Anishinaabe man named Shaynowishkung (He Who Rattles). Born in the nearby Leech and Cass lakes areas, Shaynowishkung married a Leech Lake Pillager Indian woman with whom he had eight children. Deeply saddened by his wife’s untimely death, he and his children loaded their possessions in a birchbark canoe and paddled upriver to settle on the south shore of what is now called Lake Bemidji.

When European settlers arrived in 1888, Shaynowishkung told them the name of Lake Bemijigamaag, an Anishinaabe word that means “Water Running Crosswise Through the Lake.” Believing that he was giving his own name, the settlers called him Chief Bemidji, as legend says, and later named the city after him.

ASSEMBLED IN HONOR

The significance of Shaynowishkung’s central role in Bemidji’s heritage is found

in the statue erected in his honor. The original was a wooden statue carved toward the end of his life in 1901 by a lumberjack (later replaced in 1952 as it was not considered an accurate representation of Shaynowishkung’s heritage).

In 2009, Native Americans sought to improve relations with their white neighbors, forming a Shared Visions Project focused on race relations. A committee equally made up of white residents from Bemidji and Native people from the Leech Lake Band of Ojibwe, the Red Lake Nation, the White Earth Nation, and Shaynowishkung’s direct descendants, met over six years to set the record straight—reaching a consensus on commissioning a new statue and writing historical plaques to dispell myths about Shaynowishkung.

LaMaack speaks of the city’s pride for the new 9-foot, 3-inch bronze-cast statue by artist Gareth Curtiss. “This sculpture,” he explains, “correctly includes details of Shaynowishkung’s mix of [Anishinaabe] and European-American clothing, including his ‘zhiishiigwan’ [rattles], his Diamond Willow cane, his ‘opwaagan’ [sacred pipe], and his ‘makizinan’ [moccasins].” The bronze didactic markers surrounding

the new statue provide humanizing information, accurately interpreting the colonization and dispossession he experienced as an Anishinaabe person.

PAUL BUNYAN AND BABE THE BLUE OX

Fur trade and logging are also central features of Bemidji. Emily Thabes, executive director of the Beltrami County Historical Society says, “While the fur trade introduced Europeans to Beltrami County, the logging industry brought immigrants to the area in droves and birthed the settlement of many townships along the way. European settlers and Native Americans alike sought timber claims and opportunities to develop their businesses, families, and communities.”

It was the lumberjacks who spawned the folktale of Paul Bunyan and Babe the Blue Ox. During the 1937 Saint Paul Winter Carnival, an 18-foot statue of the legendary lumberjack and his ox was constructed at the city’s waterfront. It was later moved to the shores of Lake Bemidji. Many visitors pose for photos with this famous duo, which is quite possibly Minnesota’s most famous roadside attraction.

Left to right: Autumn is an astonishing time to meet in Minnesota’s north woods; Settlers mistook the Anishinaabe word “Bemijigamaag” as Shaynowishkung’s name and later named the town after Chief Bemidji.

A PROGRESSIVE AND INNOVATIVE COMMUNITY

“When you visit Bemidji, you will find a strong and growing community that consists of a charming downtown, full of diverse businesses and larger-than-life landmarks,” says Abby Randall, executive director of the Bemidji Area Chamber of Commerce. “And, mixed in with our breathtaking natural beauty is progressive technology with some of the fastest internet service in the nation,” she notes—which is always a big plus for event planning.

Randall adds, “Our community consists of innovative manufacturers, aspiring entrepreneurs, exceptional health care, and a growing retail and services sector, coupled with a remarkable collection of sculpture and outdoor art throughout the downtown area,” delivering on the promise of a perfect place to host a conference, meeting, or event.

ART THROUGHOUT THE SEASONS

Reflecting the essence of Bemidji’s multicultural heritage, summer 2022 gave birth to the long-awaited Anishinaabe Art Festival—a cooperation between 4-Directions

Development, Leech Lake Financial Services, Gizhiigin Arts Incubator, and representatives from the Anishinaabe art community, regional arts organizations, and the city of Bemidji.

The festival celebrates the richness of Anishinaabe history, culture, and people, and seeks to build intercultural knowledge and respect for diversity in the region through craft, visual arts, dance, food, storytelling, and fashion.

Robert Aitken, executive director of Leech Lake Financial Services, says, “The 2022 festival provided a fantastic start to what we hope will be an annual event. It’s a refreshing opportunity for Native artists to showcase their work.”

The Bemidji Sculpture Walk has promoted public art in Bemidji since 1999, spanning the downtown area and featuring work of local and regional artists, with works always being added.

There are multiple festivals throughout the year including the Loop the Lake, Watermaker Art Festival, the Dragon

Boat Race, the Blue Ox Marathon, and the Bemidji Water Festival.

FLEXIBILITY AND SCALABILITY

Attached to the Sanford Center Hockey Arena, the George W. Neilson Convention Center is the anchor of Bemidji’s meeting and event universe. Its stylish ballroom can easily be transformed from festive to sophisticated and is suitable for anything from smaller events to larger conferences of up to 1,000 people. Featuring its own chef, modern technology, and guest accommodations, the center also has an experienced team of convention services management professionals.

ORIGINALITY

“Several galleries and performance centers showcase the community’s rich and diverse cultural heritage,” says Josh Peterson, executive director of Visit Bemidji.

Beltrami County History Center is a state-of-the-art history museum in the

Networking at the George W. Neilson Convention Center

PHOTO:

renovated Great Northern Depot, with space available for special events.

The Watermark Art Center displays national, regional, and local artists in group and solo shows and installations, author readings, and workshops.

The Headwaters School of Music and Arts offers exceptional music and art education programs and rental for special events and business meetings.

The Headwaters Science Center offers a variety of year-round programs and exhibits along with a formal exhibit hall available for special event rentals.

The historic Chief Theatre is a performing arts venue in downtown Bemidji featuring curated entertainment from around the world.

The Paul Bunyan Playhouse, located inside the Chief Theatre, is the oldest professional summer stock company in Minnesota, drawing actors from across the state, region, and country and hosting top performances throughout the summer.

ACCOMMODATIONS ABOUND

Bemidji’s hotels, motels, and resorts provide a variety of relaxing lodging choices. Among the most notable is Ruttger’s Birchmont Lodge, on the site of cottages built in 1898 for anglers by German immigrant, Joe Ruttger. The Ruttger family maintained the charm of the grand old summer resort on Lake Bemidji from 1936 to 2018—the year when Mark and Karrie Nelson purchased the property, continuing the legacy and proclaiming that they are now “just the new keepers of this iconic resort,” and promising that “the friendly hospitality of family ownership” will never change. The lodge features a large banquet room (capacity is 180), 55 guest rooms, and multiple cottages.

GETTING THERE

Driving to Bemidji from the Twin Cities takes about three-and-a-half hours. Delta Airlines flies daily from MinneapolisSt. Paul International Airport to Bemidji for a nifty 62-minute flight. visitbemidji.com

On the Radar

Check out the latest venues, hotels, restaurants, and group experiences for your next meeting or event.

BY L au REN PAH m e I e R

mINNESOTA IS BURST ING AT THE SEAMS WITH NEW PLACES TO MEET, FOODS TO EAT, AND EXPE RIENCES TO ENJOY. GROUPS NEVER HAVE A SHORTAGE OF NEW OPTIONS TO EXPLORE, AND THIS YEAR IS NO EXCEPTION. MAKE SURE YOU KNOW ABOUT THESE RECENT AND UPCOMING OPENINGS AND OFFERINGS WHEN PLANNING YOUR NEXT GATHERING.

FRE s H s ITE s

After initial plans to begin construction in April 2020 fell through, The Lowlands is finally set to open in St. Paul in spring 2023. A few highlights of the space include an indoor terrarium, a terrace overlooking downtown, and The Ladyslipper Lounge, a basement bar that will be open to the public one night a week— offering planners and potential clients the opportunity to experience the space before committing to a full buyout of the 14,000-square-foot venue. thelowlands.com Equestria West at Bavaria Downs will open just a few months later in Chaska. Although the project from the team behind A’Bulae and The Edward Anne Estate uses the stables on the property, it is not a barn venue—rather, the design is a nod to the venue’s

equestrian history and usage, says designer Ed Hawksford. The venue has four ceremony spaces, and Equestria West can accommodate up to 350 people in its 27,000 square feet of space. bavariadowns.com

Having come from different cultural backgrounds, David and Phuong O’Neil had to have two separate weddings at two separate venues on the same day to showcase both of their cultures. The O’Neil weddings are what led the couple—along with business partner Chanti Miller—to create Mosaic , a venue opening in January 2023 in downtown Minneapolis with a goal of welcoming and accommodating

many cultures and traditions into the space. “Having a place like this is creating a sense of belonging in a community that needs it,” says Miller. “We have such a diverse demographic within the Twin Cities, and there aren’t always proper representations of each culture in these spaces. So, by us providing this great kind of upscale, elegant venue that is open to all cultures and not charging a premium for you showing up as your true self is what’s really needed in the industry at this time.” The cofounders will work with any vendor their client requests for the 13,000-square-foot space. mosaicmn.com

Having a place like this is creating a sense of belonging in a community that needs it. ... Providing this great kind of upscale, elegant venue that is open to all cultures and not charging a premium for you showing up as your true self is what’s really needed in the industry at this time.”

– Chanti Miller, Mosaic

Mosaic has 17-foot ceilings and walls of windows; Below: A rendering of elegant event space at Equestria West at Bavaria Downs

What ends up in your face is something that you probably would have never ordered but you actually have fallen in love with.”

PHOTOS: BILLY AFTER DARK; FOUR SEASONS HOTEL MINNEAPOLIS; INFUSE HOSPITALITY

– Stephen Larson, Billy after dark

The O’Neils are not the only couple who has struggled to find the perfect venue. After getting engaged in 2018, Kevin and Andrea Swanson were having a hard time getting everything they were looking for without traveling to the Twin Cities from Duluth. Instead of settling, they built and opened Ivy Black Weddings & Events in Saginaw just north of Duluth, and they were the first couple to marry there last August. The modern, all-black barn has three different outdoor ceremony options, plus plenty of indoor space that is perfect for holiday parties, retreats, and more for up to 288 people. ivyblackmn.com

Also outside the Twin Cities is The Clearing in Sauk Rapids. The property has been opening in phases, but its largest event space, the Riverside Terrace, opened in summer 2022. The building overlooks the Mississippi River and can host larger events of up to 150 seated and 214 standing. theclearingmn.com

LUXE LODGING

The Four Seasons Hotel Minneapolis opened June 2022 with a whopping 20,000 square feet of event space. The indoor options, including two ballrooms and several smaller rooms, are on the second floor to provide easy access to the city's maze of skyways. When it comes to outdoor spaces, the largest, Riva Plaza, can hold up to 350 outside the fourth floor. fourseasons.com

Just a few blocks away is the Rand Tower Hotel , which has four event spaces with additional options for private events in the hotel’s restaurants and cocktail bars, totaling 7,600 square feet. The fifth-floor restaurant, Blondette, is known for its retractable roof, and Miaou Miaou for its playful cocktails. On the ground level, Bar Rufus will take group reservations of up to 15. randtowerhotel.com

Finally, Salt Hotels has plans to restore four historic buildings in the North Loop and debut The West Hotel in late 2023. It will have 123 guest rooms, six event spaces, and a restaurant from legendary Minnesota chef Tim McKee. thewesthotel.com

c ULINARY HAVENS

The Twin Cities’ restaurant scene is ever-changing and always growing—which for planners means there are even more places to entertain groups and host private events with the bonus of tasty food and libations. One of those places is Apostle Supper Club in St. Paul. The 1960s Palm Springs supper club-themed restaurant has a “rec room” that planners can rent for private events. The restaurant's second location can be found at the top of the Radisson Hotel Duluth-Harborview, with a different menu and a one-of-a-kind setup: The entire dining room spins, providing rotating views of Lake Superior and downtown Duluth. Both locations are available for full buyouts. apostlesupperclub.com

In Minneapolis, a much-anticipated opening downtown was Billy After Dark , a basement bar underneath Billy Sushi. Groups of 20 to 50 can rent out the space full of neon signs, greenery, and a ceiling illuminated by lights that look like stars. One thing to note: It lists feelings and emotions as descriptors of the drinks—rather than the actual ingredients in each cocktail—on the menu, inspired by hip-hop and R&B music from the 1990s and early 2000s. “It’s more with every sip that you take, thinking, what is this drink giving you in a sense of feelings, emotions, memories,” says Stephen Larson, beverage director and general manager of Billy After Dark. “What ends up in your face is something that you probably would have never ordered but you actually have fallen in love with.” billysushi.net

Also downtown is noa , within the IDS Center. Small groups can book the restaurant’s patio in the atrium of the Crystal Court. “It’s a year-round ‘outdoor’ space,” says Dustin Dye, utility general manager for Infuse Hospitality, which operates the restaurant. “People get the feeling of being outside during the wintertime, when in Minneapolis it’s cold.” The restaurant has two other private dining spaces inside, while noa doubles as a great choice for after-work happy hours for professionals in the skyways. noaminneapolis.com

Top to bottom: Mara Restaurant & Bar at the Four Seasons Hotel Minneapolis; Cocktails from Billy After Dark; Expansive bar seating at noa in Minneapolis

Many more soon-to-be spots have popped up outside of downtown Minneapolis. One of them is Eat Street Crossing , which has plans to open early this year. Spanning burgers, ice cream from Bebe Zito, and ramen from the chef behind Zen Box Izakaya thus far, the food hall will have no shortage of variety. The private event space located on the mezzanine level will hold 30 seated and 50 standing. However, planners can rent out the entire hall for larger events of up to 450. eatstreetcrossing.com

There’s plenty to be discovered in the suburbs as well, but a highlight is Hackamore Brewing Co. in Chanhassen. Zac Gleason, the man behind @sotaeats on Instagram, is stepping out from behind the smartphone to pursue his passion for craft beer. “It was a no-brainer for me that starting a brewery was the route I wanted to go,” he says. The brewery will open this spring with 16 rotating taps, a golf simulator, and a stage. Groups can choose between full and partial buyouts for networking events, private parties, and more. hackamorebrewing.com

EXPLORE & EXPERIEN c E

While restaurants and happy hours are often enough to keep groups satisfied, up the ante by booking the agenda with activities and experiences unique to the Land of 10,000 Lakes.

Keep an eye out for Elusive Botanical Bar by Dashfire , which opened in Northeast Minneapolis in December 2022. Not only is the cocktail room available for private events on Sundays to start—and Mondays and Tuesdays in time—but Dashfire

also has an expanded educational program that’s perfect for groups. While classic cocktail-making classes are an option, sessions also focus on how to make spirits from scratch—down to the botanicals that go into a batch of gin that attendees get to take home after it proofs. “I wish I had these classes available to me when I got started, because I had to do this all through 3 a.m. rabbit holes on the internet,” says Jeff Rogers, bar manager for Elusive Botanical. dashfire.us

If a small group is particularly into sports, check out Tom’s Watch Bar in downtown Minneapolis. The space airs any sporting event a fan could dream of, with no shortage of TV screens—and soon will have a new meetings and events room as well. tomswatchbar.com

If live music captures more of the group’s interest, check out The Ledge Amphitheater in Waite Park near St. Cloud, which opened in summer 2021. The amphitheater hosts live music, comedians, and more in shows for up to 6,000 people at a time. The outdoor venue is located between two abandoned granite quarries and has beautiful walking trails nearby as a natural bonus to the entertainment. theledgeamp.com

The Cocktail Room of Elusive Botanical Bar by Dashfire

PHOTO: ELUSIVE BOTANICAL BAR BY DASHFIRE

WHAT’S IN YOUR WALLET?

The pandemic has enhanced our awareness of safety precautions for physical health and in organizational wellness. With digital wallets, consumers have a contactless way to pay for, or access, their event necessities. They also enhance the overall customer experience through efficient, direct transactions from consumer to vendor or vice versa.

SAFETY and FLEXIBILITY are PRIORITY GROWTH by

the NUMBERS

The attention to safety influences how of consumers worldwide choose to make their transactions.

Artificial Intelligence (AI) Financial Assistants, such as Clerkie and SoFi , monitor how your money is spent. Users can implement these smart aids to track bills, create effective financial strategies, and receive feedback on monetary goals.

Digital wallets are a way to compartmentalize a range of identification. From state IDs and passports to Social Security cards and medical records, users can create an all-in-one solution to ID management.

of users think that contactless payments using digital wallets are the safest bet for financial exchanges.

Super apps , like WeChat , provide users with access to financial resources beyond facilitating payments. Along with processing transactions, they offer other financial resources including tracking various accounts, loan offers, and investing.

Wearable IDs are most commonly in the form of a smartwatch and, more recently, key fobs. Brands like Apple, Google, and Samsung have created their own means of digitizing on-the-go personal data as a way for users to organize their financials beyond a leather wallet.

BACKGROUND IMAGE: ADOBE STOCK/NABUGU

Paris, Minnesota

ufus R. Rand Jr., a World War I aviator with the French Lafayette Escadrille and the president of the Minneapolis Gas Light Co., always looked to the clouds. While the Roaring ’20s were at their apex in 1928, he built the 26-story Rand Tower, which was the tallest building in Minneapolis at the time.

The tower housed offices for 89 years; Maven Real Estate Partners of Minneapolis bought Rand Tower in 2017 and converted it into a hotel. The Gettys Group, based in Chicago, renovated the building, restoring the original Parisian Art Deco details and creating 270 guest rooms—with the refined Rand Tower Hotel, a Marriott Tribute Portfolio Hotel managed by HHM, completely renovated by December 2020.

“The Gettys Group commissioned art that honors Minneapolis from Local Language Art [of Oakland, California], an art consulting firm that focuses on highlighting local elements,” says Bernadette Schindel, the hotel’s director of corporate sales. “A plethora of original elements remains, including facades, windows, marble floors, ceilings, lanterns, sconces, metal inlays, walls, elevator doors, and more. The details give the guests a feeling of flight, and every room has a different selected and sourced material, including stretched canvasses and polished brass that add inspiration to the overall experience.”

The Rand Tower Hotel has 7,000 square feet of meeting space, and groups can also buy out any of the hotel’s three Daniel del Prado culinary establishments: a bar and restaurant for French lighter bites, Bar Rufus; elegant cocktail lounge Miaou Miaou, named with a nod toward the iconic lions of the Lafayette Escadrille; and the French-Punk-inspired Blondette restaurant, which fuses classic French techniques with Pacific Northwest ingredients. The three establishments all opened in 2022, including the latter two in October, when the Rand Tower Hotel marked its official grand opening. The hotel is connected to the Minneapolis Skyway System. randtowerhotel.com

EXPLORE MINNESOTA TO PROFFER TOURISM MARKETING GRANTS

The state’s official tourism promotion agency, Explore Minnesota, will award matching funds through grants for nonprofit destination marketing organizations (DMOs) and tribal governments to promote travel for the benefit of the state’s communities.

Grants are at the levels of $5,000, $10,000, and $20,000, with various marketing initiatives funded by each level. The DMO or tribal government must provide matching funds equal to the amount of the grant. Bordering communities with a Minnesota Tax ID Number may also apply for these grants.

tinyurl.com/mntourismgrants

Miaou Miaou serves sophisticated cocktails.

Blondette on the fifth floor reflects the hotel’s Art Deco style.

The Rand Tower Hotel has 270 guest rooms.

Split Rock Lighthouse near Beaver Bay

CRUISING ST. PAUL

» SWITZERLAND-BASED Viking River Cruises’ 386-passenger Viking Mississippi set sail from St. Paul to St. Louis, Missouri, last September. On its maiden voyage, the ship stopped in Red Wing, Minnesota; La Crosse, Wisconsin; Dubuque, Davenport, and Burlington, Iowa; and Hannibal, Missouri, before reaching the Gateway to the West. This is Viking River Cruises’ first foray on an American river.

At a minimum of $4,499 per person, groups will need deep pockets to consider the seven-day voyage. The fare includes complimentary shore excursions; a queensize bed; beer, wine, and cocktails with meals; and ground transfers with airline tickets purchased through Viking. The Viking Mississippi will sail again this August.

vikingrivercruises.com

FEELING BETTER AT MSP

Minneapolis-St. Paul International Airport (MSP) is the No. 1-ranked mega airport in the country in 2022, according to research firm J.D. Power. Travelers entering and leaving the new restrooms at the end of Concourse G in Terminal 1 will see one reason for its ranking when peering through the “poetic glass installation,” “MSP Liminal,” by Miami-based artist Monika Bravo.

Ben Owen, director of Arts@MSP, a program of the nonprofit Airport Foundation MSP and the Metropolitan Airports Commission, explains why the installation is outside the restrooms. “What are the necessities as you come off your flight? Restrooms are one of them, coffee is another. … I really think that the most important aspect of having artwork in the airport is it signals to our guests [and] it signals to the users of the facility … that the owners and operators of this facility care about your experience as you are walking through. … [Art] makes guests feel better about using the facility.”

In 2022, the Arts@MSP program featured 609 works of original fine art.

Monika Bravo’s “MSP Liminal” glass installation

Viking Mississippi’s Explorers Lounge

Although native Minnesotan Sari Brouwer has been with McNamara Alumni Center at the University of Minnesota in Minneapolis since 2015, she stepped into the job of director of sales and events in February 2022. As director, she supervises a staff of nine that handles 800 events annually at the teeming on-campus event center.

“I’m really proud of our team for having the attention to detail and the level of service that we do for our clients to make sure their experience is amazing here,” Brouwer says. “I’d just say a lot of our clients come back year after year, and I think that is a testament to the processes we have in place that make it such a wonderful experience.”

Born and raised in Cannon Falls with two older brothers, Brouwer went to Gustavus Adolphus College in St. Peter, where she competed on the track and field team in long and triple jump. She also studied abroad in Japan, living with a host family while attending Kansai Gaidai University in Osaka.

“There was one member of the host family who spoke a little English,” she says, “and we would speak English occasionally, but everyone else spoke Japanese. I had two years of Japanese from college. … I really got fully immersed [in the Japanese language] with the family, and my skills developed rapidly living there and taking classes. Sadly, I have lost a lot of those skills,” Brouwer says, with a laugh.

She returned from her semester abroad to Minnesota, finished college, and began work in wedding sales with Bellagala in St. Paul. After seven years of increasing responsibility at Bellagala, she joined McNamara for the opportunity to work on a wider variety of events.

Several people have influenced her throughout her journey through life. “My parents had a very strong influence on me, in by upbringing, [my brothers], as well,” Brouwer says.

A

and Jump

BY TODD R. BERGER

“The people in my life have all set high standards for me to keep striving toward excellence and to be a better version of me as a person, a parent, an employee, a friend, a boss. I hope that those high standards and expectations I have learned along the way can be an influence to the team I work with and the people in my life.”

RACHEL NADEAU

PHOTO:

Millennium Minneapolis is the ideal destination for meetings and events. With 321 guest rooms and a full complement of services and amenities, our dedicated staff works in concert with the modern design of the hotel to create a memorable experience for your attendees.

Our commitment is to please every guest with attention to detail and the highest level of service.

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