Texas Meetings + Events Winter 2024

UNITE AND UNWIND

UNITE AND UNWIND

With 16 unique beach neighborhoods along 26 miles of sugar-white sand and turquoise water, South Walton is the ultimate event destination. Luxurious amenities meet small-town charm for getaways that feel like coming home, no ma er where you’re from. With convenient airport access and easy driving from Atlanta, Birmingham, and New Orleans, you’ll spend less time en route and more time in good company.

With 16 unique beach neighborhoods along 26 miles of sugar-white sand turquoise South Walton is the ultimate event destination. Luxurious amenities meet small-town charm for getaways that feel like coming home, no ma er where you’re from. With convenient airport and easy driving Atlanta, and Orleans, you’ll spend less time en route and more time in company.

PLEASURE DOING BUSINESS

South Walton meetings always feel more personal. Truly unique venues and accommodations blend

South Walton meetings always feel more personal. Truly unique venues accommodations

effortlessly with incredible dining, nightlife, and natural beauty, making teambuilding a pleasure.

ffortlessly incredible dining, nightlife, and natural making teambuilding a

Discover all the amenities and start planning at MeetInSouthWalton.com.

Discover all the amenities and start planning at MeetInSouthWalton.com.

MIRAMAR BEACH

MIRAMAR BEACH

Vintage Texas Reimagined

» I GREW UP in the Texas Panhandle. It’s one of those places people tend to either love or … not really get. I didn’t get it when we moved there from Dallas when I was a child. “They only have one highway?” I asked about our soon-to-be new home, Lubbock. “How do people get anywhere?”

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This city girl became a country fan very quickly. Lubbock has multiple highways these days, but whether there’s one or 100, the roads leading to the Texas Panhandle take you on a journey you won’t forget. From flat plains to rocky canyons, the Panhandle region has more to it than the long stretches of flat cotton fields you might see on your drive. What many people think of as a place without scenery is truly a place unlike anything you have seen before.

Driving Route 66 in Amarillo will make you feel like you’re in an old movie—one where James Dean lives on. Walking among the International Waterlily Collection in San Angelo will inspire gratitude for the warm Texas sun that keeps blooms so beautiful. And on U.S. Route 87 outside of Lubbock, do not—I repeat, do not—forget to stop for a bag of Slaton Bakery’s vanilla wafers before you head up to Pedro’s Tamales (they’re not just for the holidays, y’all).

One of the reasons we Texans are so enamored with our state is the biodiversity here. Drive out of the Panhandle and across the expanse of plains until you start to see towering pine trees. Then pull out your canoe or your golf clubs, and enjoy the shimmering lakes and rolling hills of the Piney Woods. In just a few hours’ drive, you’ll feel like you have entered a completely different part of the country, and you didn’t leave the state.

I’m delighted to share the beauty of Texas with you. So, grab your vanilla wafers, pour yourself a glass of Texas wine, and enjoy our winter issue!

meetingsmags.com/texas

PRESIDENT TAMMY GALVIN

ASSOCIATE PUBLISHER – NATIONAL SALES

RYAN MILLER 214-789-7716 | RMILLER@GREENSPRING.COM

EDITORIAL DIRECTOR ALESHA TAYLOR

GROUP EDITOR KATELYN BLOOMQUIST SENIOR EDITOR TODD R. BERGER EDITOR AMY DURHAM

MANAGING EDITOR AMANDA CHRISTENSEN ASSOCIATE EDITOR MADELINE FUERSTENBERG

CREATIVE DIRECTOR TED ROSSITER

ART DIRECTORS MICAH EDEL, CAROLINE ROYCE, TONYA SUTFIN, TRACI ZELLMANN

PRODUCTION DIRECTOR DEIDRA ANDERSON

SENIOR ADVERTISING COORDINATOR TONY WAGNER

ADVERTISING COORDINATOR ELLIANNA RADOVICH

JUNIOR ADVERTISING COORDINATOR SYDNEY KELL SALES + MARKETING SPECIALIST TAUSHA MARTINSON-BRIGHT

ASSOCIATE PUBLISHER ARTHUR MORRISSEY EVENT + OFFICE MANAGER RICK KRUEGER

COMMUNICATIONS + EVENTS COORDINATOR JOSEPH SCHMIDT MARKETING + EVENTS COORDINATOR JORDYN TAYLOE

DIRECTOR OF BUSINESS OPERATIONS KATHIE GORECKI

ACCOUNTING ASSOCIATE

AMY DURHAM

Editor

adurham@greenspring.com

Correction: On page 62 of the Fall 2023 issue of Texas Meetings + Events , a photo of the Austin Convention Center was mistakenly run with text about the Fort Worth Convention Center expansion. The correct photo of the Fort Worth Convention Center is here. Texas Meetings + Events regrets this error. fortworth.com

UNIQUE

Multiple Attractions

Private Events – Day or Night

PRIORITIZE GIVING BACK

Incorporating philanthropy into meetings and events gets attendees more involved in activities and better connects them with local communities

BY AMANDA CHRISTENSEN

When it comes to developing the itinerary for a business event or gathering of colleagues, adding a philanthropic element promotes team building and bonding among attendees, gives back to the resident communities of the host destination, and encourages connection between visitors and locals. And this sort of element can take several forms—from volunteering and donating excess food to givebacks, auctions, and more—making it accessible for all types of events.

If you’re looking to emphasize environmental and food conservation in the host city of your event, consider partnering with nonprofits like Denver-based We Don’t Waste to recover and reuse uneaten food and snacks to feed people in need rather than throwing it away. We Don’t Waste will pick up the unused food from event venues and catering companies to redistribute to food pantries, schools, and more.

Consider organizing a giveback by selecting a nonprofit or other philanthropic organization to donate

a portion of the event fees to. Marriott International partnered with the J. Willard and Alice S. Marriott Foundation to donate a joint $550,000 to the American Hotel & Lodging Association’s No Room for Trafficking Fund to provide support and stability to human trafficking survivors.

Incorporate a volunteer program into the event organization. The Heart O’ Texas Fair & Rodeo held at the Extraco Events Center in Waco attracted more than 230,000 visitors last year, and it took more than 500 volunteers to help manage the logistics.

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Volunteers not only help lower costs, but they also make an event run more efficiently and provide a strong support system for the event. Or, give your attendees a chance to volunteer themselves with daylong activities like tree planting or working on habitat improvement projects at Washington’s Mountains to Sound Greenway National Heritage Area.

PHOTOS (CLOCKWISE FROM ABOVE LEFT) We Don’t Waste, Steven Smith, Mountains to Sound Greenway Trust

Barbecue Swag Bag

During the first year he was in business, Joe Zavala, owner of Zavala’s Bar becue in Dallas, made the list of Texas Monthly’s Top 50 barbecue places in the state. That’s no small feat in a state that prizes its pitmasters. The honor wasn’t lost on Zavala, who chose to go all in on the experience and start a service that shares the flavors from the Top 50 with people all over the country—and even the world. BBQ Distro is Zavala’s barbecue distribution hub, anchored by a brick-andmortar shop and free online mini lessons from Texas’ barbecue savants.

One of the fastest-growing parts of the distribution business is Backyard BBQ in a Box, a subscription service that sends out a combination of products like rubs, sauces, and recipes from the Texas Monthly Top 50 pitmasters each year. While the box was originally intended for hard-core barbecue fans, meeting planners can use the service to cook up the perfect Texas-themed swag bag addition.

Buy the box for your event’s current month or pack a bottle of Zavala’s sauce along with a voucher for a three-, six-, or 12-month subscription to the barbecue boxes. Along with a variety of tangy treats, attendees will get members-only access to extended versions of the barbecue lessons, live Q&A sessions with the masters, and a few bonus products along the way. Give attendees a taste of Texas they can take home and enjoy long after the event has ended. bbqdistro.com –Amy Durham

Downtown Hot Springs, Arkansas

Beyond the Border: Hot Springs, Arkansas

» FOR A SCENIC MEETING EXPERIENCE outside of Texas, consider Hot Springs, Arkansas. This small city is a four-hour drive from Dallas and is in Hot Springs National Park. The 47 hot springs in and around the town give the area its name.

A sought-after destination for vacationers since the late 18th century—and long before that for Native Americans—these springs emanate from a geological fault in the city’s downtown district. Attendees might partake in the same rejuvenating spa experience of a thermal mineral soak that people have enjoyed for over a century when they visit the historic Bathhouse Row. Charming boutique hotels and national chain hotels offer plenty of accommodations. Attendees might also enjoy the Oaklawn Racetrack Casino, about 26 miles of hiking trails, and Superior Bathhouse Brewing, the only brewery located within a national park.

Within walking distance of Bathhouse Row, the Hot Springs Convention Center boasts 360,000 square feet of event space, making it the largest venue in Arkansas. The versatile space includes 15 meeting rooms and more than 100,000 square feet of clear-span exhibit space. The convention center also provides the convenience of a dedicated catering service. After recent system upgrades implemented throughout the venue, the Hot Springs Convention Center has earned the Global Biorisk Advisory Council STAR accreditation. hotsprings.org | nps.gov –Mitzuko Byres

Make a Game of It

Team building doesn’t have to be all about ropes courses. A little healthy competition can really bring the gang together. In the Houston area, two new options for fun and games have opened spaces perfect for teams with a passion for play.

Home Run Dugout—like Topgolf, but for baseball—has upped the batting cage game considerably. Rather than a chain-link fence and some worn-down AstroTurf, the batting bays at this Katy location feature soft-toss pitching machines and simulated gameplay. The bays also can convert into a projector screen with audiovisual equipment for a presentation. Available for corporate events and full-venue buyouts, the 46,000-square-foot venue also holds a miniature baseball field with stadium lights, a fullservice restaurant offering an upscale ballpark menu, a concert stage, and three bars. Team members can enjoy the outdoor patio

and Biergarten around the baseball field, with seating that’s shaded from the Texas sun and heated in the winter. Private dining with batting is available for up to 225, and up to 500 attendees can be seated outdoors.

If using your head rather than your batting arm is more your style, The Game Show Studio is now open near downtown Houston. Attendees are divided into teams to play The Game Show Studio versions of classic TV game shows. A host leads everyone through the hilarious, fast-paced games personalized for your group. Game time is offered in a one-hour block, and up to 18 attendees can join in the fun for each experience, with multiple game show experiences available during the hour. Of course, everyone must wear a giant yellow name tag before they “Come on down!” homerundugout.com | gameshowstudio.com –Amy Durham

CONSIDER A SUBURBAN GATHERING

» COURTYARD BY Marriott Dallas Flower Mound brings meeting space to a suburb of Dallas that’s an easy 30-minute drive from Dallas-Fort Worth International Airport. “The town of Flower Mound offers a small-town feel with the offerings of most large cities,” says Abraham Pierson, director of sales for the hotel.

The Courtyard by Marriott is located at the north end of a developing mixed-use area, The River Walk at Central Park. The short human-made river connecting two natural ponds is

bordered by townhomes on the east side, with a few bars and restaurants across the water. The area allows for a quiet stroll in the evenings or a brisk jog in the morning. Flower Mound boasts a wide variety of restaurants and shops, and local attractions in Grapevine are just 20 minutes away.

“We are a 146-room Courtyard with over 6,000 square feet of meeting and convention space,” Pierson says. A 5,000-square-foot ballroom for up to 350 people can be broken down into three 1,500-square-foot sections.

Two smaller boardrooms with audiovisual equipment make presentations possible, including enough bandwidth for live streaming. The hotel offers a dedicated banquet staff, a full catering kitchen, and an on-site chef. Other amenities include a small indoor pool, fitness center, and the Bistro, which serves Starbucks and meals throughout the day. You might even get your extra pillow delivered by a robot concierge. –Amy Durham marriott.com

MEETING NOTES Products, Places & Inspiring Ideas

Attendees at Home Run Dugout in Katy

PHOTOS (FROM ABOVE LEFT) Home Run Dugout, Midlothian Conference Center

Top Tips for Managing Successful Events

Every meeting planner faces pitfalls, but a little due diligence will minimize setbacks

BY DIANA YOUNTS

» IMAGINE THIS: y ou oversee planning a corporate event and, shortly before it kicks off, you discover that the venue you chose is not finished with renovations you thought would already be completed. You scramble to find a replacement venue and inform the attendees, but some people don’t get the information in time and end up at the previous venue, much to their annoyance.

These kinds of setbacks aren’t common, but they do happen. The fallout can be enough to put you off planning and hosting events for life. The good news is proper preparation can prevent setbacks from occurring. Here are nine event-hosting tips to keep in mind if you want to be prepared for anything.

ACCOUNT FOR YOUR AUDIENCE’S INTERESTS

Build an event based on what attendees would like, rather than what you would want. Consider the preferences of your guests. For instance, CEOs of multinational companies might expect an entirely different setup than millennial tech professionals.

EXPERIENCE THE SETUP OF THE VENUE IN PERSON

Do a walk-through of the event setup and see how it feels. Is it too crowded? Is navigation signage visible? Think about the number and location of the washrooms. Ensure it is easy for people to get their food.

COMMUNICATE THE EVENT DETAILS COHERENTLY

Humans are forgetful. Communicate all event details several days in advance and several times before the event, up to the very day. Follow up by phone or email to ensure each attendee is aware of any changes.

GIVE ENOUGH TIME FOR SETUP

Many projects end up taking twice as long to execute than originally planned. Give yourself enough time to set up, even if it means going in hours early. It’s better to be ready an hour in advance than to still be scrambling to set up while your guests start trickling in.

HAVE A BIG ENOUGH BUDGET ALLOCATED

Despite all your efforts in planning, corporate events might end up being more expensive than you had initially expected. With so many different aspects to take care of—including floral arrangements, catering staff, photographers, and more—always also account for unexpected budget items.

HAVE A BACKUP PLAN

Contingency planning is the name of the game when hosting your event. No matter how much you prepare, items might still fall through the cracks. Have a backup plan for the most important parts, such as caterers and an alternate venue.

THINK ABOUT COMPETING HOLIDAYS OR EVENTS

If you are hosting an event in a city you are not familiar with, consult with someone on your team who is familiar with the customs and festivals. You also don’t want to set up a major corporate event on any possible holy day for the attendees.

USE A DETAILED PACKING LIST

Have a detailed packing list to check off so you don’t forget anything. Purchasing items last minute is time-consuming and risky; it’s more efficient to spend a few minutes ensuring you have what you need from the beginning.

FOLLOW UP AFTER YOUR EVENT

Ask attendees if they felt the event was a success, and request feedback on how to improve the event next time around. Send a simple online survey linked in an email a few days after the meeting. With these hosting tips in mind, you are now ready to build the event of a lifetime.

If you’d like to contribute your professional ideas for guest columns in an upcoming issue, reach out to adurham@greenspring.com.

Diana Younts is the conference center director of the Midlothian Conference Center in Midlothian.

Surprises in the Texas Panhandle

The winds of change have arrived in the northernmost region of Texas BY

AMY DURHAM

» IF TEXAS WERE A FRYING PAN, the handle would be a rectangular-shaped area on the north side of the state. Thus, the region’s name: the Texas Panhandle. Cities and towns in the Panhandle vary in size and local flavor, but most have a distinctly Texas feel, a Western flair that shows up in myriad ways. For meetings, conferences, and conventions, the Panhandle offers sunny skies, Southern hospitality, and an increasing number of versatile venues suitable for any group size.

As the northernmost geographical region of Texas, the Panhandle is bordered by New Mexico and Oklahoma. Rolling plains on the east end suddenly as they reach the 200-mile edge of the Llano Estacado, one of the largest mesas in the country. Drive from Abilene to Lubbock, and you will leave the rolling plains and drive 300 feet up the Caprock Escarpment, a long stretch of canyon wall that marks the start of the Llano Estacado. Lubbock and Amarillo are the biggest Texas cities on the mesa. The flat, arid region can experience high winds that carry the occasional dust storm and tumbleweeds with them. But with 26 Texas counties situated in this region, people from all walks of life find the surprising beauty and modern amenities in this Texas region to be worthy as gathering spots.

WESTERN FLAIR IN THE ROLLING HILLS

In the south and east portions of the Panhandle, rolling plains are the backdrop for cities like Abilene, San Angelo, and Wichita Falls, where Western culture injects its character into venues. Such cultural host cities are ideal for the continuing Western trend in meeting planning themes. Delaney Lovelace, DMCP, director of sales at Ultimate Ventures in Addison near DallasFort Worth, suggests adding a modern twist to traditional Texas themes. “From Boho chic to Neon Cowboy, the Western theme has been elevated,” she says.

Abilene, home to Dyess Air Force Base, is centrally located near Interstate 20, making it accessible for attendees from various parts of the state. Cowboy culture is alive and well in this city built on the cattle and oil businesses.

The Abilene Convention Center is a 40,000-square-foot facility equipped to host conferences, conventions, and trade shows. The 2,100-seat performing arts center and its five spacious meeting rooms ensure flexibility for a varied agenda all in one location. The new 200-room DoubleTree by Hilton Downtown Abilene Convention Center offers 23,000 square feet of flexible meeting space for up to 1,340 attendees.

For smaller gatherings with a distinctive atmosphere, The Mill Wine Bar and Event Center, located in an old mill and grain elevator building, has both outdoor space with fire pits and indoor space planners can combine to fit 330 attendees. Or, gather at the Paramount Theater for performances and lectures.

San Angelo, home to Goodfellow Air Force Base, is nestled along the Concho River where attendees can stroll walkways and enjoy time outdoors at multiple city parks. San Angelo is home to the International Waterlily Collection, featuring a stunning display of

Abilene Convention Center, Abilene Convention and Visitors Bureau, Rest Yourself River Ranch Boutique Hotel & Convention Center

water lilies from around the world. The scenery extends into the charming downtown, with a vibrant public art scene of murals and sculptures dotted among boutiques, art galleries, and historic buildings.

The McNease Convention Center boasts 24,000 square feet of exhibit space, along with banquet and classroom space for 700 attendees. The domed Foster Communications Coliseum offers 5,000 seats and 20,000 square feet of exhibit space on the arena floor. Popular hotels within walking distance of the convention center include Pearl on the Concho SureStay Collection by Best Western with 120 rooms and 5,000 square feet of flexible space and Clarion Hotel San Angelo Near Convention Center with 148 guest rooms and a 4,125-square-foot event space.

Fort Concho, established in 1867, is a National Historic Landmark and museum. For rustic themes, the venues at Fort Concho include the commissary with space for up to 150 attendees and the stables with space for up to 600 attendees.

On the northern border near Oklahoma, Wichita Falls is home to Sheppard Air Force Base, one of the largest and most diversified training bases in the U.S. Air Force. The city derives its name from the Wichita River’s waterfalls, which were unfortunately destroyed in the late 1800s by a flood. The re-created falls are on the south bank of the Wichita River and are a popular spot for photos and hiking.

The Wichita Falls Multi-Purpose Events Center (MPEC) is a 57,000-square-foot venue that includes a convention center, an exhibit hall, auditorium, and the 6,500-seat Kay Yeager Coliseum. Green space is available at the MPEC for outdoor events or food trucks. Alternately, the nearby Delta Hotels by Marriott Wichita Falls Convention Center boasts 40,000 square feet of flexible event space and a capacity of 1,640 attendees in the largest ballroom.

For outdoor events, consider the J.S. Birdwell Terrace at the River Bend Nature Center. Set in front of the butterfly and nature conservancy’s large glass structure, the terrace has seating for 200 attendees along with surrounding nature trails and wetlands for breaktime exploration.

BIG-CITY AMENITIES ON THE MESA

In the higher elevation of the Llano Estacado, Lubbock is often referred to as the “Hub City” due to its central location within the region, which has contributed to its role as a cultural and economic hub for the surrounding areas. The city is a major player in the cotton industry, and the area is known for its rows and rows of cotton fields. The Lubbock Preston Smith International Airport offers convenient flights for attendees, and Texas Tech University creates a vibrant college-town atmosphere.

Clockwise from left: Abilene Young Professionals Leadership Summit at the Abilene Convention Center; Paramount Theater in Abilene; An aerial view of Rest Yourself River Ranch Boutique Hotel & Event Center in Mineral Wells

Lubbock is the hometown of rock ’n’ roll legend Buddy Holly. The city celebrates its musical heritage with attractions like the Buddy Holly Center, which pays tribute to the influential musician, and the West Texas Walk of Fame, which honors individuals who made significant contributions to the region’s music scene, including Waylon Jennings and Roy Orbison.

The Buddy Holly Hall of Performing Arts and Sciences is a multipurpose, 30,000-square-foot venue that includes an 841-seat theater and versatile meeting spaces for 747 reception eventgoers or 352 banquet attendees. For conventions, the Lubbock Memorial Civic Center is a centrally located 100,000-square-foot facility. The venue includes a 40,000-square-foot exhibit hall, 16 versatile meeting rooms, and a 28,000-square-foot pedestrian mall. Nearby, the Valencia Hotel Group’s Cotton Court Hotel is styled after the region’s cotton industry and Western heritage, with 165 rooms and reception capacity for 200 meeting-goers.

The Texas High Plains region, including the Lubbock area, has become known for producing quality grapes. For a distinctive setting where vineyards meet cotton fields, Llano Estacado Winery can accommodate up to 200 seated attendees.

Texas Tech University’s athletics program, particularly the Red Raiders football team, contributes to the city’s sports culture. Across from Jones AT&T Stadium, The Overton Hotel & Conference Center features 20,000 square feet of flexible meeting and event space, including ballrooms and boardrooms, along with 303 rooms and suites. Shannon Baker, director of sales and marketing, says the Overton is a local favorite thanks to its “stylish accommodations and close proximity to Texas Tech’s main campus and athletic facilities.” The hotel recently updated its screen and projector system and enhanced the sound system for the ballroom.

HONORING ROUTE 66

When they think of Amarillo, most people think of Route 66 or the 72-ounce steak challenge at the Big Texan Steak Ranch. Once attendees have put down their forks, the city does feature numerous Route 66 landmarks, diners, and attractions. Amarillo’s proximity to destinations like Palo Duro Canyon State Park—the secondlargest canyon in the United States—and Cadillac Ranch, a public art installation featuring a row of 10 Cadillac cars buried nose-first in the ground, gives it an artistic vibe mixed with Western culture.

Clockwise from below: A musical performance at Hook & Ladder Coffee Co. in Wichita Falls; Cadillac Ranch in Amarillo; Buddy Holly Hall of Performing Arts and Sciences in Lubbock; Pool at DoubleTree by Hilton Abilene Downtown Convention Center

PHOTOS (CLOCKWISE FROM BELOW LEFT) Hook & Ladder Coffee Co., Adobe/Nick Fox, Buddy Holly Hall of Performing Arts and Sciences, Hilton Hotels

The Amarillo Civic Center Complex is a 340,000-square-foot facility with multiple meeting spaces, including the 2,300-seat Civic Center Auditorium, the 4,870-seat Cal Farley Coliseum, two exhibit spaces, and two ballrooms. Attendees can fly into Rick Husband Amarillo International Airport.

Within walking distance to the Civic Center Complex, the Embassy Suites Amarillo Downtown provides 226 guest rooms and over 14,000 square feet of flexible meeting space. For luxury accommodations, The Barfield, Autograph Collection, offers boutique style in a modern hotel with 112 guest rooms.

The stylish Derrick Event Center is a 1940s art deco building with space for meetings. All three gallery floors with fine art are available, as well as space for up to 320 seated attendees. Outdoor events will benefit from the fragrant gardens of the Amarillo Botanical Gardens, with 5,600 square feet of indoor and outdoor spaces over 4 acres.

CLOSE-KNIT COMMUNITIES

Along Interstate 20, small towns dot the landscape. These closeknit communities offer meeting space for smaller gatherings with authentic, down-home hospitality. In Big Spring, Hotel Settles provides a grand ballroom with restored 1930s style, including gold inlaid ceilings and crystal chandeliers. The largest of several meeting spaces seats 60 attendees, and the Judge’s Chamber offers up to 20 attendees a poker/gaming table and cigar smoke evacuation system. Nearby, Sweetwater is home to extensive wind farms and is often referred to as the “Wind Energy Capital of North America.” Corporate retreats for up to 75 people will find a picturesque setting at Mulberry Manor Bed & Breakfast.

Close to the Oklahoma border, Mineral Wells is known for its mineral springs, which have drawn visitors seeking the purported

health benefits for over a century. Rest Yourself River Ranch Boutique Hotel & Event Center sits just outside of town on a hill overlooking a bend in the Brazos River. Six event spaces with landscape views and sleeping accommodations for up to 85 attendees makes this a quiet location for leadership retreats.

To the south, Brownwood has begun construction on a multipurpose event center. Rather than a ground-up project, the center will be housed in revitalized and redeveloped buildings in the Historic Depot Civic and Cultural Complex. In addition to a spacious event center, venues will include green space with room for 7,500 standing and an outdoor pavilion for 462 seated attendees.

For meetings in the rolling hills or wide expanse of the Texas Panhandle, modern and creative venues will host attendees with a Western welcome.

abilenevisitors.com

discoversanangelo.com

discoverwichitafalls.com

sweetwatertx.gov visitamarillo.com

visitbigspring.com visitbrownwood.com visitlubbock.org

visitmineralwells.org

Food on the Move

Texas food trucks are go-to mobile culinary shining stars for events BY

» FOOD TRUCKS have a long history, dating back to chuck wagons serving beans to cowboys and push carts offering hot rolls to city workers in the late 1800s. Today, these mobile culinary units have evolved into everything from beans and rice to gourmet fusion fare. This menu variety makes food trucks a catering option for just about any meeting, convention, or conference.

Food trucks bring charm and versatility to meetings, along with a mobile kitchen for venues without food preparation areas. The line in front of the food truck window fosters an atmosphere conducive to networking and collaboration. From breakfast meetings featuring gourmet coffee and pastries to lunch breaks with an assortment of international cuisines, food trucks also allow

planners to cater to various dietary preferences, ensuring a culinary experience that resonates with all participants.

Texas, known for its rich culinary landscape, has witnessed a surge in the popularity of food truck catering services in the last decade. Of course, it’s vital that food trucks have the necessary permits and insurance to cater an event, and contract terms should be settled well in advance of the day. Ensure there is a suitable place for a truck to park—no one wants to stand in the mud to grab lunch. (And certainly no one wants to stand by helplessly while a food truck’s tires sink into said mud!)

Once all the boxes have been ticked— including head count, location, menu, setup requirements, payment methods, and service times—a food truck vendor can make a meeting experience feel more fun

AMY DURHAM

and interactive than a traditional catered meal. Even with a traditional caterer, an additional food truck for ice cream, popcorn, or a specialty themed treat can leave a lasting impression on attendees.

WAYS TO USE FOOD TRUCKS

The food served out of a truck does more than get attendees out of their seats. The right truck can emphasize the theme of an event or bring local flavor to attendees who live outside the area.

“We love a good immersive food experience with an outside vendor, so long as it fits the theme,” says Sarabeth Quattlebaum, founder of Sarabeth Events in Grapevine. For holiday parties, she has contracted with Hot Shots, a Frisco-based vendor, to bring a custom coffee and hot cider cart to events. She also enjoys a creative approach

MEET + EAT Food Trucks

to desserts with Make Your Life Sweeter, based in Dallas. “They can customize just about anything sweet, and they love being creative,” Quattlebaum says. “I melt over their gourmet cotton candy.”

Texas has a vast landscape and a wide selection of regional flavors to match. Tacos and barbecue are usually favorites in any region, but there are some areas of Texas where food trucks have brought out the best in local cuisine. Snow Bros, a San Antonio food truck, makes gourmet shaved ice that goes way beyond a snow cone. Its Texas Heat flavor combines tamarind, chili powder, cayenne pepper, and chamoy—a spicy sauce found in Mexico and in dishes on many of San Antonio’s restaurant menus. Huckleberry in Austin is a food truck that brings attendees the flavor of the Gulf Coast in dishes like the shrimp roll with Cajun poached shrimp and fried capers and aioli.

Food swag bags are trending for this year, and popping a sample of food truck fare in a swag bag lets attendees take home a delicious memory. “I think guests

genuinely love the local bites and sips that can be included in swag bags,” says Quattlebaum. “I have noted that guests are over the typical swag-bag trinkets that get tossed.” From sauces and seasonings to jams and sweet treats, food truck kitchens can cook up a souvenir that will make more of an impression than a branded pen or notepad. Often, vendors are happy to customize something for a meeting that fits with the theme and the needs of the planner.

While casual or business casual meeting atmospheres lend themselves to food trucks, formal events can also take advantage of these convenient vendors. Indoor food carts work well for an additional treat near a grazing station, and bite-size noshes in containers allow attendees to sample food without mussing formalwear.

Food trucks are especially handy for accommodating dietary restrictions or augmenting meals. Vegetarian, plantbased, and gluten-free options can be more than an add-on entry to the lunch menu, instead taking center stage with a dedicated food truck. For events where a

traditional caterer is also on-site, a food truck can provide part of the menu. Barbecue out of a local food truck and side dishes from the catering team bring two kitchens together for one meal.

WHICH FOODS TO CHOOSE

Food truck menu variety has exploded. Before contracting the latest sushi burrito menu, keep in mind that younger or more adventurous crowds typically go for these trendier pairings. A large portion of more traditional crowds will be happy with classics and menus that represent a particular cuisine or culture.

Grilled cheese sandwiches and sliders (including those from Easy Slider in DallasFort Worth) are perennial favorites, offering a convenient and flavorful way for guests to enjoy a satisfying meal. Global cuisines are also well represented among Texas food trucks. The fusion of diverse cuisines, where chefs artfully blend flavors from different culinary traditions, results in innovative offerings. This means attendees can look to a food truck for a gastronomic

From left: Lubbock Downtown First Friday Art Trail; Easy Sliders Food Truck

experience, not just a boxed lunch. KoreanMexican and Thai-Indian are popular fusions, and of course, combining barbecue brisket with dumplings or yucca fries make many come back for more.

When choosing a menu, also consider the meeting’s focus on sustainability and the priority the organization places on locally sourced ingredients, sustainable farming, and other eco-friendly practices. As independent restaurants, many food trucks have control over their entire process and can control aspects of service and food preparation where bigger establishments might not have flexibility.

WHERE TO FIND THEM

Across major cities in Texas, these rolling kitchens have shown a dedication to quality, creativity, and customer satisfaction. From Houston to Austin and Dallas to San Antonio, the food truck scene is brimming with options for mouthwatering eats. Search online, ask colleagues for recommendations, and be sure to sample fare at an event to watch the kitchen in action and ensure it fits with the vibe of the meeting.

Austin, among the top cities in the country for food trucks, boasts more than 1,000 trucks. Food truck parks are scattered throughout the city where people can sit at wooden picnic tables and enjoy any number of fresh meals. This makes

finding a food truck in Austin fairly easy, but even national chains offer food trucks for events in other areas.

“We recently did an event with Kendra Scott, and we had the [Raising Cane’s Chicken Fingers] food truck as one of our food vendors,” says Becky Navarro, founder of Pearl Events Austin. “It worked out really well because the event was aimed for college-aged attendees. Cane’s was fast, great quality, and all the guests were happy. Their truck is also big and beautiful, so anyone who drove by our event had to be curious.” Food trucks are attention-getters, so if spreading the word about a cause or a launch is a priority, park the trucks where passersby can see them.

From Lubbock to Tyler, small cities are hopping on the food truck bandwagon. Permits for vendors and parks are being issued across the state in unexpected places. Orange, with a population just over 19,000 in East Texas, opened a food truck park last year. And down in the Rio Grande Valley, San Benito opened the city to food trucks where previous restrictions kept them out.

With a growing number of options around the state, food trucks bring a fun, versatile, and tasty addition to meetings in Texas.

easyslidertexas.com

hotshotscatering.com

huckleberrytx.com

makeyourlifesweeter.com

raisingcanes.com

MEET + EAT Food Trucks

PHOTOS (FROM ABOVE) Visit Dallas, Snow Bros

Snow Bros shaved ice truck;

Above: Food trucks in Dallas’ Warren Park

Rooftop Revelry

Take in the view of Texas sunsets on rooftop spaces across the state

BY AMY DURHAM

» COWBOYS HAVE BEEN

kicking back and watching the stars for as long as Texas has been a state. Now, eventgoers can enjoy the night sky with a cocktail and nibbles from a rooftop space with stellar views. An outdoor meeting in Texas—or the gathering after the meeting—is elevated in more than one way with the style of a rooftop bar or the luxury of a rooftop terrace.

Attendees can enjoy the view of a downtown skyline or a coastal beach, inspiring a relaxed mood for networking. Food served at these venues is usually bite-size or on a plate shared among a select few. Add wine, a festive cocktail inspired by local flavors, or a fruity mixed mocktail, and you have a party on an enviable patio.

LET THE PARTY BEGIN

The Hotel Lucine in Galveston celebrated its grand opening in November. This 61-room boutique hotel features an elegant setting for meetings. Located along the Gulf of Mexico, Galveston is a resort city and port town renowned for its distinct architecture and a creative, unconventional culture. Reflective of the artistic side of the city’s personality, the Hotel Lucine is housed in a reimagined motor court from the 1960s, offering cozy spaces, on-site dining, and a rooftop bar.

Enjoy the stunning 180-degree views of the Gulf of Mexico from the 3,500-squarefoot rooftop, now the largest beachfront rooftop bar in Galveston, offering both sheltered and open bar sections. Attendees can choose from wines, cocktails, and a selection of mocktails at the dedicated rooftop bar, along with light bites from the hotel’s menu, a fusion of Gulf seafood and French cuisine. Live entertainment and an additional 550 square feet of year-round indoor space are available.

Stay near the party at Zanzibar rooftop terrace, a tropical oasis on the seventh floor of the Austin Marriott Downtown just a few blocks from Sixth Street. The open-air terrace and covered event deck offer shade from the sun or shelter from

PHOTOS (CLOCKWISE FROM LEFT) Zanzibar (2), The Statler Dallas (2)

VENUE R EPO R T Rooftop Revelry

Zanzibar rooftop terrace at Austin Marriott Downtown

inclement weather, while lush greenery and patio seating invite attendees to sit back and enjoy the sips and bites. Seasonal tiki cocktails like the classic mai tai pair well with barbecue pork wontons or grilled pineapple salsa.

DIVE RIGHT IN

Situated on the 19th floor of The Statler Dallas, Curio Collection by Hilton, Waterproof offers panoramic vistas of downtown. This stylish rooftop pool and bar seamlessly blends indoor and outdoor areas, creating an exclusive urban sanctuary. Daytime lounging or evening networking awaits with six private cabanas, accommodating up to 10 people each; cocktail tables; and plush lounge chairs. Attendees can enjoy DJ entertainment, personalized bottle service, and delightful bites. The menu features innovative cocktails like the Mangonada, blending mango, lime, mezcal, and habanero reduction, as well as the Watermelon Agua Fresca, which delivers a refreshing mixture of watermelon, lime, tequila, and sparkling sake. Culinary options include lobster rolls and melon antipasto. The evening dress code, beginning at 5 p.m., ensures an upscale vibe.

In winter months, Waterproof becomes Winterproof, replacing lounge chairs and poolside cabanas with life-size snow globes and the Northern Lights lounge surrounded by heaters.

SPACE TO SPARE

For larger gatherings, Bar 9 Rooftop Lounge on the ninth floor of the Hilton Houston Medical Center has 5,755 square feet for an escape from the city. With views of downtown Houston and Rice University campus, Bar 9 is a long rectangular space with a pool at one end and a spacious terrace at the other that can accommodate up to 450 standing attendees. Seven distinct seating areas encourage conversations under misting fans in the summer or fireside in the colder months.

Attendees can choose from local craft beers and wine, and specialty cocktails like the Peach Gin Mule made with ginger beer and the Jack Berry Smash that combines Jack Daniels with blueberry puree and lemon sour. Small plates deliver favorites like the Chicharron Basket, a serving of fried pork rinds and housemade roasted pepper sauce, or the H-Town Street Tacos with Cajun crawfish, pico de gallo, guacamole, and more.

If a blank canvas with rooftop views is on the agenda, Skyline in San Antonio

offers space for up to 300 attendees in a warehouse-chic atmosphere. The sleek, modern venue offers ample indoor space with a full kitchen, two-story ceilings, and lots of windows. The understated outdoor terrace is open to customization, ideal for meetings requiring their own branding. Rentals include tables and chairs.

bar9rooftop.com

hotellucine.com

theskylinesa.com

waterproofdallas.com

zanzibaratx.com

An event at Zanzibar rooftop terrace; Center: Winterproof rooftop at The Statler Dallas, Curio Collection by Hilton; Below: Waterproof rooftop at The Statler Dallas

Savvy Sta ing Solutions

Creative solutions for Texas hospitality staffing challenges aren’t quick fixes, but they are effective

By Amy Durham

As in the rest of the country, Texas is facing a challenge that has lingered longer than most people expected. After all, the top 25 U.S. markets have rebounded to 99.1% for group business since 2019, according to third-quarter data by Knowland’s Hospitality Group and Business Performance Index. The projections for 2024 by Amex Global Business Travel show 77% of North American meeting professionals project a return to 2019 participant numbers this year. The question is, if people are attending meetings, why aren’t people available to staff those meetings? The biggest expense for the hospitality industry as a whole—including hotels, catering services, and meeting event suppliers—is labor, but this part of doing business is hampering the industry most.

Staffing shortages make a planner’s job much harder. Today’s planner might be doing the work of two or even three other people who would have previously been available as support staff before, during, or after a meeting. Planners are filling roles they are not specifically trained for and having to learn as they go. In other cases, planners might find themselves filling a role they enjoy, but still struggling with work overload and time management.

“I feel the labor shortage is still there and there will not be a lot of movement this year,” says Bobby Demby, founder of Dallasbased HBCUhotels.com, a site dedicated to obtaining group rates at hotels for Historically Black Colleges and Universities (HBCU) athletic events. “I don’t see any progress until the summer of 2024.”

Demby isn’t alone in his prediction that the problem is persistent, and progress will be slow going. A December 2022 survey by Amex Global Business Travel of exhibitors and trade show companies worldwide showed internal management was the most common challenge they were facing. Whether you call it skills mismatch or staffing shortfalls, subpar internal management is not an easy problem to fix, nor is there a one-size-fits-all resolution. Getting to the core of these struggles to solve them will require more than simply opening a hotel ballroom for events again or returning a weekly staff meeting from virtual to in-person.

THE CAUSES

So, let’s start with what many people assume is the main problem: Staffing challenges were worsened by the pandemic. Countless skilled hospitality workers were laid off or furloughed in the last few years, and many did not return when in-person meetings began again. They have found other work in the meantime.

But today’s problems don’t seem to be balanced on the pandemic fulcrum. In fact, most challenges facing hospitality staffing today were already brewing back in 2019, and the labor layoffs of recent years have only served to make them more apparent. A report by the U.S. Bureau of Labor Statistics in November stated the leisure and hospitality sector had added an average of 41,000 jobs per month this year, down from 88,000 jobs per month last year.

There needs to be more competitive pay to employees in the industry. … Workers can make more money as an Uber or Lyft driver.

–BOBBY DEMBY, FOUNDER, HBCUHOTELS.COM

In other words, new job rates in hospitality are worsening rather than improving, even with the trend of increased event attendance. Employment in leisure and hospitality in November was 223,000 below its February 2020 level.

So, if the problems are occurring despite the resurgence of inperson event attendance, what are the solutions? “There needs to be more competitive pay to employees in the industry,” says Demby, who points out that jobs outside the hospitality industry—such as retail, fast food, and transportation companies—are paying more. “Workers can make more money as an Uber or Lyft driver,” he says. A competitive hiring environment means more companies are vying for available talent. The pressure is rising for hospitality companies to offer competitive wages and benefits to attract and keep skilled people.

In addition to lower wages, burnout has become a widespread problem among highly trained employees. Reduced workforce sizes have increased the workload and demands placed on remaining staff. The American Psychological Association describes three symptoms of employee burnout: depleted energy or emotional exhaustion, increased mental distance or negative feelings toward work, and a reduced sense of efficiency.

Burnout can also lead to high employee turnover. “There has been a departure of managers from our industry over the past few years, and many newly appointed managers are newcomers to the hospitality industry,” says Steven Moore, CEO at Actabl, a hotel solutions organization. “We are witnessing a 25%-35% increase in turnover among managers compared to the rates observed in 2019.” Moore says turnover within the first 30 days of employment has increased drastically in those years as well, requiring hoteliers to change their approach to retaining both experienced staff and new talent.

There has been a departure of managers from our industry. … We are witnessing a 25%-35% increase in turnover among managers compared to the rates observed in 2019.

–STEVEN MOORE, CEO, ACTABL

Leadership turnover is spurred on by the loss of older generations—those who spent decades in the industry. They take with them skills and knowledge, much of which they gained on the job or in the field and can’t be replicated in a training video. Add to this loss of experience a new generation that has different values and priorities, and you have a fundamental shift in how teams function due to the needs of individual staff members.

WHERE TO START

Solutions start with retention. Without the ability to keep existing staff, the stability necessary to hire can’t be achieved. Sharing roles is one possible approach that takes multitasking—in other words, juggling—and transforms it into something more like rotation. Staff members can rotate in and out of roles in a predictable and structured way. One employee who is usually tasked with guest registration might also serve in a concierge capacity, working the concierge desk twice a week instead of the registration desk. The key is to rotate in a way that doesn’t require consistent overtime.

Cross-training programs can help increase the number of employees who can step into each other’s roles as needed. “Managers can also bolster coverage options by cross-training staff at nearby properties, widening their labor pool,” Moore says. The more skills they have, the better covered the company is if absenteeism or turnover becomes an issue. For the employee, crosstraining also can be a path to promotion.

Increasing employee satisfaction and commitment to the organization are vital if retention is going to be successful. Moore says employee engagement programs that foster company culture, as well as employee recognition and team-building programs, are necessary to maintain motivation and loyalty. Of course, good pay is part of it, too. “Consistently assess and update compensation to align with industry standards,” Moore says. “Wage benchmarking

can help leaders determine where they want to be positioned within their markets, ultimately aiding in attracting and retaining qualified staff through competitive pay.”

Ultimately, asking for feedback and listening to employee input might be the most valuable approach. Mentorship and coaching programs can encourage more candid feedback in a one-on-one setting and allow management to work together with employees on new ideas. Taking employee suggestions doesn’t have to mean throwing out the old for the new. A task force or special committee can function as a testing ground or research group to try new ideas before they’re implemented company wide.

HOW TO GROW

Leaders being open to fresh perspectives and employee innovation is seen as especially valuable to younger generations. When recruiting employees, leverage social media platforms, network at industry events, and partner with educational institutions. “There needs to be more introduction to hospitality in the high schools,” says Demby. “This will draw more interest to the hospitality industry. Also, have more internship programs available for college students.” Internships offer a student real-world skills training, while filling a staffing gap.

Generation Z values global citizenship, sustainability, and diversity. A company culture that aligns with the values of new talent is more likely to land them. According to a Deloitte study, this generation is less likely than any earlier generation to choose a job they find boring that’s high paying over a lower paying job that’s more interesting and fulfilling. A company mission statement about impacting the community is one thing; actual community service days and ongoing outreach programs are another. Showing tangible evidence of diversity and inclusivity in the company culture will demonstrate security and respect to applicants.

Attracting top talent requires approaching the hiring process with the understanding that applicants might receive competing offers. How does the company stack up against others in terms of work-life balance initiatives, professional development, and remote work opportunities? Programs for mental and physical health, as well as generous paid time off, show prospective employees they are valued as people, not just job titles. Moore says it’s also important to incorporate technology that’s familiar and intuitive to younger people, such as mobile apps and gamification.

THE ROLE OF TECHNOLOGY

Integrating technology solutions can enhance efficiency, streamline processes, and reduce the burden on employees. Rather than aiming to replace a role with technology, the goal is to free up the employee to focus on high-value tasks. Self-check-in kiosks, mobile apps for ordering services, and automation of certain back-office processes can give back much needed minutes or hours

to an employee’s schedule. Robotics for room service, voiceactivated room controls, and AI-powered security systems can all aid in decreasing demands on staff time.

Artificial intelligence (AI) can play a crucial part in filling staffing gaps through chatbots for routine customer service inquiries, reservation and information requests, and navigating a hotel’s amenities. “Consider adding in flexibility through app-based scheduling tools,” says Moore. “These tools allow staff to manage their schedules, swap shifts with co-workers, and pick up additional shifts. Employees receive further autonomy while helping hotels cover their labor needs.”

Different AI algorithms can analyze historical data, seasonal trends, and event schedules to predict peak demand periods and enable sufficient staff and resources.

Real-time AI monitoring of attendee activity and preferences can help adjust staffing on the fly, and attendee engagement and satisfaction apps like Bizzaboo enhance a planner’s ability to tailor meetings to stakeholders’ needs. For hybrid events, Hopin is an app that supports live streaming, networking, and data analytics for both virtual and in-person meetings.

IDEAS FOR THE DAY OF

The first thing to do when staffing shortages are an issue for an upcoming meeting is to communicate with the client. A planner can inform the client and even the attendees as the day approaches that staffing shortages are at play. This will go a long way toward fostering patience with delays or hiccups.

The planner practice of having a backup for every vendor should also include having backups for the items that might

be considered nonessential. For meetings that focus on priority outcomes, anything that contributes to those outcomes is necessary. Evaluate your setup and schedule, asking what the nonessential parts are. These things might be important, but if they were to go away, would the desired outcomes still be possible? For example, if a tour of the vineyard property where the meeting takes place is a great networking opportunity but not essential to the outcome, it could be replaced by a block of free time in the nearby town, which doesn’t rely on staff support.

For food service, consider pre-plating or partially preplating meals so fewer staff members are required when it’s time to serve. In fact, the more tasks you can complete yourself or with the help of team members prior to the meeting, the better. Spending breaks at the meeting tying up loose ends means planners aren’t available to step in where needed to fill staffing shortages at hotels or with catering.

By getting out in front of potential staffing shortages, meeting planners can offset some of the negative effects that might usually play out. For hotels, caterers, and vendors, adapting an employee-centric approach and adopting new technology can create a less stressed, more skilled workforce. Addressing the staffing challenge in hospitality might be complex, but as the industry collaborates, innovative solutions arise, and hope is on the horizon

EXPERIENCE VALENCIA HOTEL COLLECTION

866-842-0100

valenciahotelgroup.com/innovative-meetings.htm

From San Jose, California, to San Antonio, Texas, and beyond, Valencia Hotel Collection sets the standard for exceptional, memorable meetings and events.

The Valencia Hotel Collection offers hotels that immerse guests in the culture and lifestyle of the cities they call home. The Valencia Hotel Collection blends business with leisure through thoughtful design, unique amenities, and prime locations that encourage connection and productivity for bustling travelers. Event trends show attendees seek a balance between work and leisure at conferences and company meetings. “Bleisure” is achieved seamlessly across all seven Valencia properties, with spacious conference rooms elevated through natural light from large windows and proximity to top entertainment and business districts.

Leisure is embraced at each Valencia property, from spacious courtyards with fire pits and live music to sophisticated lounges, tapas bars, and whiskey and tequila bars at awardwinning locations. Outdoor venues have also maintained their relevance for various types of events and meetings. Each Valencia property lends ease between indoor and outdoor spaces, offering opportunities for groups to work and seamlessly transition to interactive activities in courtyards and rooftop spaces. Additionally, accommodating staff at each property offers personalized service with no detail left unnoticed. Professional conference planning and audiovisual teams are always present to ensure every event, small or large, runs smoothly for company executives and collaborative teams alike. Each Valencia Hotel Collection destination combines the nature of an independent hotel brand and the local culture of each respective city, allowing guests to feel rooted beyond each property, curious to discover more from travels than just the amenities in a guest or conference room.

PHOTOS Valencia Hotel Group

C asinos Casinos G aming Gaming

& &

’24

Across the United States, casinos furnish planners with one-stop shops for meetings and events

Plan the ideal gathering at Agua Caliente Casinos! From scenic views, intimate venues, and a spacious conference center, all of Agua Caliente’s premier casino destinations—Rancho Mirage, Palm Springs, and Cathedral City— are sure to leave guests amazed.

Agua Caliente Casinos

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Enjoy gorgeous venues at Agua Caliente’s award-winning location in Rancho Mirage. Whether an event planner is looking to host a lavish get-together in the 13,000-square-foot conference center or an intimate evening in the renowned private Wine Room at The Steakhouse, Agua Caliente Resort Casino Spa Rancho Mirage has something for every group.

Located in the heart of downtown Palm Springs, Agua Caliente Casino Palm Springs is the ultimate destination for gatherings. Treat guests to a luxurious night of dancing and live music at the lovely Cascade Lounge. Indulge at The Steakhouse for a premier group dining experience as meeting-goers enjoy the prime selections and fine wines.

Take in the picturesque mountain views and stunning outdoor space at the beautiful Agave Caliente Terraza at Agua Caliente Casino Cathedral City. The Terraza is a 12,000-squarefoot outdoor entertainment space, perfect for hosting unique gatherings, with views that can’t be found anywhere else.

Book at Agua Caliente Casinos today!

PHOTOS Agua Caliente Casinos

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TMotorCity Casino Hotel

866-782-9622

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his is the place where events achieve legendary status. Whether an event planner is hosting a gala banquet or giving a cutting-edge audiovisual presentation, MotorCity Casino Hotel’s spacious and fully flexible conference and banquet facilities will take any event to a new level. Ballrooms, boardrooms, a large theater, and spaces with soaring skyline views—each offering something special—ensure that event planners will find the perfect space to make any event their own. And the hotel’s dedicated meeting professionals and skilled culinary staff offer a level of customization and service that’ll exceed expectations and make events truly unforgettable.

Whether an event is in-person, virtual, or hybrid, MotorCity Casino Hotel has all technical needs covered. The hotel’s meeting and event spaces are fully equipped with state-of-the-art audiovisual equipment, including video and teleconferencing capabilities. From the simplest needs to the most extensive, the hotel’s team will keep planners wired and make their streams come through.

When work wraps up, it’s time to play, and there’s no better place to let loose. Excitement radiates from the electrifying gaming floor, where guests will find the latest slots, table games, and a Poker Room where players can go all-in. Sports fans flock to the two-story FanDuel Sportsbook, where every day is game day.

The fun gets fueled with a wide assortment of dining options, from casual grab-and-go to award-winning culinary experiences, including MotorCity Casino Hotel’s new modern American steakhouse, Revel Steak.

When it’s time for a break in the action, relax and rejuvenate in the serenity of D.Tour Spa. Or simply retire to the comfort of one of 400 large hotel rooms and suites where guests will find unrivaled elegance coupled with the latest technology and amenities.

Give MotorCity Casino Hotel a call to start planning an unforgettable event in an unparalleled setting.

AMPLIFY YOUR AGENDA

Take your meeting to the next level at MotorCity Casino Hotel. Whether you need a ballroom or a boardroom, or something in between, our 67,500 sq. feet of fully flexible meeting and event space, cutting-edge technology, and award-winning staff have you covered. Make a show-stopping impression from the stage in Sound Board. Or choose the more intimate spaces of Amnesia and Iridescence with their soaring views 16 stories above the city. Treat your team to a taste of our world-class catering or one of many fine or casual dining experiences, including Revel Steak–an all-new classic yet contemporary steakhouse. Add the luxurious hotel rooms, relaxing spa services, and the hottest gaming action in town and you have a meeting that attendees will actually look forward to. Put your meeting plans into motion and call 313-237-1589 or visit MotorCityCasino.com

New Jersey: One Gaming Wow After Another

New Jersey is a smallish state packed with possibility, and it’ll wow any group every chance it gets. Start with this guide to Atlantic City and planners will wonder how many wows their group can take!

Experience the VIP treatment with upscale wows at Borgata Hotel Casino & Spa. Standouts include luxurious accommodations, fine dining, and world-class entertainment. Tropicana Atlantic City’s eclectic wows include exotic flair at a one-of-a-kind destinationwithin-a-destination that evokes Old Havana.

For the latest wows, head to the city’s newest property, Ocean Casino Resort, where relaxation is king in the spa, poolside cabanas, and oceanfront park. Hard Rock Hotel & Casino Atlantic City brings entertaining wows with headline performers—edgy and high-energy, this property is a platinum hit with millennials and Generation Z.

Attendees get a taste of paradise at Harrah’s Resort Atlantic City. Its glass-domed pool delivers tropical wows by day before transforming into the city’s hottest night spot. Rounding out the casino scene are Bally’s Atlantic City Casino Resort, Caesar’s Atlantic City Hotel & Casino, Golden Nugget Atlantic City, and Resorts Casino Hotel—dealing out one classic casino wow after another.

It’s time for groups to hit it big in Atlantic City. Plan for wow right now at visitnj.org/meetings.

PHOTOS

Gather your team where the dazzling lights of our casinos inspire game-changing insights from your attendees. It’s one brilliant wow after another after another. Plan your meeting at visitnj.org/meetings.

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Paragon Casino Resort

800-946-1946

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Paragon Casino Resort is known as Louisiana’s top casino resort destination. Paragon features a worldclass selection of slots, table games, poker, and sports betting, along with an impressive lineup of amenities and attractions that your whole group will love. Get a taste of true Louisiana style and hospitality while you enjoy our live alligator habitat, an 18-hole championship golf course, a movie theater, an indoor pool, fabulous dining, a luxurious spa, supervised childcare, and much more. Our hotel encompasses over 500 spacious rooms and suites within three distinct towers, all connected by a stunning bayou-themed atrium. Start planning your event with one of our meeting professionals today!

PHOTOS Paragon Casino Resort

Meet in the Heart of Louisiana. Meetings come with much more at Paragon Casino Resort. With over 75,000 square feet of meeting space and three hotel towers, we can accommodate events of almost any size. And with a world-class selection of slots and table games, sports betting and exciting amenities, like a LIVE gator habitat and movie theater, we’ll show your guests the time of their lives. Tee up the fun at our 18-hole, championship golf course or hit up the new Topgolf ® Swing Suite ®. Dive into three pools before digging into nine restaurants and bars. Catch a wild live show or kick back in our spa. You’ll enjoy every second here!

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MARKSVILLE, LA

Quechan Casino Resort

877-783-2426

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The 20,000-square-foot Pipa Event Center of Quechan Casino Resort in Winterhaven, California, is one of the region’s largest event venues for weddings, meetings, team-building exercises, training seminars, trade shows, keynotes, and special events near Yuma, Arizona. The event center’s friendly staff will take care of all the details to make any special occasion one to remember. With luxurious decorations and multiple seating arrangements, from both elevated chairs to ballroom-style floor seating on two levels, event planners are sure to find plenty of opportunities to host memorable events. The event center offers a full-size stage with seating for 2,300 and room for a dance floor, and is divisible into six meeting rooms.

The 166-room hotel (with eight suites) has an expansive outdoor pool, a hot tub, a lazy river for inner tubing, and cabanas for rent. Dine at Ironwood Steak House, Gila Blend, and Ocotillo Buffet, and cheer on your favorite teams in Sidewinders sports bar. Catering and other event services are available. Make your event one to remember at Quechan Casino Resort.

PHOTOS Quechan Casino Resort

Soaring Eagle Casino & Resort

888-732-4537

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Soaring Eagle Casino & Resort in Mount Pleasant, Michigan, has so much to offer the meetings and events world, from space for training sessions in smaller meeting rooms to room for 800 employees gathering this holiday season. Trade shows are no exception from all Soaring Eagle has to offer, as the resort’s Entertainment Hall has hosted countless large shows. With more and more people working remotely, Soaring Eagle is happy to become a home away from home for eventgoers. The resort’s Diamond AAA rooms offer all the comforts of home and the option to set up a traveling office. Food offerings are just another perk of hosting an event here. Enjoy a hot cup of coffee in the morning from Native Grind to get those meetings started or collaborate over a lovely sit-down dinner at Ruth’s Chris Steak House. Event planners are guaranteed to find something that fits everyone’s taste, all under one roof. Additionally, Soaring Eagle offers attendees a business center for those last-minute reports or speeches that need to be given. Last, but not least, is the Soaring Eagle sales team, here to work with event planners from day one to make sure attendees are set up for success with everything they need for an experience to remember.

PHOTOS Soaring Eagle Casino & Resort

Shreveport-Bossier, Louisiana, is a world-class gaming destination with a cluster of riverfront casinos offering a blend of thrills, luxury, and entertainment. Experience the electrifying energy of slot machines, the strategic challenge of table games, the thrill of horse racing, and the lavish comfort of first-rate hotels.

Margaritaville Resort Casino, Horseshoe Bossier City Hotel & Casino, Sam’s Town Hotel & Casino, Bally’s Shreveport Casino & Hotel, Boomtown Bossier City Casino & Hotel, and Louisiana Downs Casino & Racetrack all offer casino amenities, fine dining, and event space.

Beyond the casino floors, Shreveport-Bossier is a vibrant host city, with bustling nightlife and exciting attractions. Discover live music venues, comedy clubs, and theaters. Explore historic sites, museums, and art galleries, or stroll along the picturesque Red River. Plan a casino event in Shreveport-Bossier and experience the excitement firsthand!

Meeting planners will love the amenities and incentives Visit Shreveport-Bossier offers for qualified events. The 350,000-square-foot Shreveport Convention Center is attached to the newly renovated and full-service Hilton Shreveport hotel downtown, which has more than 300 rooms, a rooftop pool, meeting rooms, and a restaurant and bar.

Shreveport-Bossier is located at the crossroads of I-20 and I-49. It’s three hours from Dallas-Fort Worth, Texas, making it an easy drive, and the Shreveport Regional Airport has many direct flights.

Shreveport-Bossier has enough flavor, style, and soul for two cities, and it’s the ideal location for hassle-free meetings, conferences, and events.

TWO CITIES, WHERE LUCK

One Bet: DANCES NIGHTLY

Discover endless excitement at Shreveport-Bossier’s six dazzling casinos! From Bally’s high-stakes allure to Boomtown’s down-home vibe, you’ll find a world of gaming magic. Whether it’s horse races at Louisiana Downs Casino and Racetrack, luxury at Horseshoe Bossier City, or tropical fun at Margaritaville and Sam’s Town, we’ve got your winning hand!

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Conference & Convention Centers

Meet at the state’s most cutting-edge, attendee-friendly c ference and c venti venues

AUSTIN CONVENTION CENTER

512-404-4200 | austinc venti center.com

When it comes to convening at the Austin Convention Center, the numbers are consistently in planners’ favor. Let’s begin with six—the number of full city blocks the convention center spans in the heart of the downtown business district. Or consider 12,000—the abundance of hotel rooms within a 2-mile radius of the venue. Moreover, there’s the capability to accommodate 20,000 wireless devices simultaneously, ensuring all guests stay seamlessly connected during meetings, Zoom calls, presentations, or emails.

However, what truly stands out are the impressive figures: 247,052 square feet of column-free exhibit halls, 40,510 square feet of ballrooms, and 54 meeting rooms. It all adds up: Hosting an event at the Austin Convention Center just makes sense.

Nevertheless, the focal point at the Austin Convention Center isn’t solely on statistics; it revolves around the individuals propelling those numbers. Every organization—a solid 100%—that has convened at the center expressed a desire to organize another event there, citing their positive experiences. This commitment is deeply ingrained in the convention center’s culture and is approached with sincere dedication.

“The staff takes great pride in customer service and ensures guests receive the full

Austin experience while in the city, within the building, and with convention team members,” shares Paul Barnes, deputy director and chief operating officer of the Austin Convention Center. “We are fortunate to manage 90% of our services, such as housekeeping, security, IT, and exhibitor services. We have a service-first culture and take ownership of our guest experience.”

A significant aspect of this customer care involves ensuring conventions and meetings run smoothly without interruption. The venue provides Wi-Fi throughout and 24/7 network support, employing forward-thinking technology like video walls for wayfinding and client messaging. The center has been rated one of the most technologically advanced centers in the country, with voice, video, and data moving at over 1 billion bits per second. Additionally, the center holds GBAC Star Accreditation—the gold standard for prepared facilities—assuring planners the most stringent protocols are in place to protect guests.

For citywide events, Austin is wellprepared. With over 12,000 rooms within 2 miles of the center, there is a total of 48,000 hotel rooms in the city. Notably, the 800-room Hilton Austin and the 1,048-room Fairmont Austin (the largest Fairmont property in North America) are both connected to the center via walkways.

The new Austin Marriott Downtown, adjacent to the center, offers 600 rooms.

After the workday concludes and meetings become a thing of the past, attendees discover themselves immersed in one of the most dynamic cities in the country, making memories in the Live Music Capital of the World.

PHOTOS

Austin Convention Center

The Austin Skyline is About to Change

The Austin Convention Center is preparing to make its mark on the ever-changing Austin skyline with a vertical approach to expansion and redevelopment, beginning in April 2025, that will nearly double the amount of rentable space by 2029.

Vertical Approach

In using a vertical approach to deliver a larger, more efficient facility, the goal of the Austin Convention Center expansion and redevelopment is to transform the southeast corner of downtown Austin into a community-centric destination for attendees and the community.

Signature Design

Along with providing more rentable space, the Austin Convention Center expansion and redevelopment will provide a signature design, featuring state-of-the-art technologies and an industry-leading facility that is ready to exceed future clients’ needs.

Community Support

“We’re so pleased to support the Austin Convention Center and the City of Austin as they move forward with the redesign project.”

Michele Flores SXSW Chief Logistics Officer

“This announcement is an exciting one for the Austin hotel community. Not only will a new and redeveloped convention center bring more meetings and events business to Austin, but create more jobs for our industry and further positively impact the Austin hospitality community at large. This project has long been in the works and we are happy to finally see this come to fruition.”

Nenad Praporski

General Manager of Fairmont Austin and Chairman of the Austin Hotel Lodging Association

“To give the community, visitors, and attendees the true authentic Austin experience, we want the new Austin Convention Center to be an iconic, innovative, and symbolic meeting location.”

Trisha Tatro Austin Convention Center Department Director

BRING YOUR NEXT EVENT TO LIFE!

Imagine a venue that exceeds all expectations in a location far enough away from Houston to feel like an escape, but close enough for cost-effective travel; a facility that meets all your needs, where the leisure activities enhance, rather than distract.

From retreats and corporate meetings to weddings and reunions, South Shore Harbour Resort and Conference Center on Clear Lake in League City promises a storybook setting for any special event with the added touch of a tropical resortstyle atmosphere on the water.

Whether planning a small business meeting or large-scale event, South Shore Harbour Resort offers the perfect space

and backdrop to accommodate event planners’ needs. From delicious dining options to a variety of recreational activities, the hotel offers everything planners might need and is complemented by attractions such as the Kemah Boardwalk and NASA/Space Center Houston.

Keep guests happy and busy—attendees don’t even need to leave the property. The hotel has a breakfast buffet, Sunday brunch, Opus Bistro & Steakhouse, Lighthouse Bar & Bistro, and much more. Guests can use the South Shore Harbour Fitness Center free of charge. The Fitness Center is 130,000 square feet of everything guests need for a complete workout. And when they are done, they might enjoy

the spa services at Bella Vita Day Spa. For golfers, there is a 27-hole championship golf course a few minutes away.

Located between Houston and Galveston, William P. Hobby Airport and George Bush Intercontinental Airport are easily accessible from the hotel. Take an afternoon and enjoy Galveston beaches, or stay at the hotel and relax at the 185-foot tropical swimming pool with a swim-up bar that overlooks the marina.

Bring your meeting or event to life. South Shore Harbour Resort and Conference Center is a treasure of South Houston and Clear Lake. Book your next event today by visiting sshr.com or by calling 281-334-3078.

TRADITION MEETS TOMORROW IN ABILENE

325-676-2556 | abilenevisit s

Deep in the heart of Texas, where the sprawling landscapes meet a vibrant skyline, lies Abilene—a city that honors its past while looking ahead to a brilliant future. It’s a place where meetings are more than just dates on a calendar; they are events that stand out.

Abilene offers an experience that few cities can rival. At its core is a historic downtown cultural district, where each brick tells tales of the city’s storied past. Yet, a few steps away, its commitment to innovation reverberates, promising a future filled with limitless possibilities.

The newest addition to Abilene’s skyline is the DoubleTree by Hilton Abilene Downtown Convention Center. Opened

in June, the full-service hotel boasts 23,000 square feet of meeting space with 13 breakout rooms and 200 guest rooms. But this stylish space is more than just a venue—it’s where Western heritage meets world-class amenities. It’s a hub where ideas are exchanged, deals are struck, and memories are made. Its modern facilities, combined with a touch of West Texas hospitality, ensure each gathering is elevated beyond expectations.

When hosting in Abilene, planners are not just choosing a destination; they are choosing an experience. Picture attendees taking a break to stroll through the historic downtown, absorbing the rich culture, or sampling local delicacies. These

are the moments that transform typical gatherings into lasting memories.

Abilene’s charm extends far beyond its historic downtown, beckoning attendees with a variety of diverse attractions and activities perfect for unwinding after an eventful day. Dive deep into the region’s rich history at Frontier Texas, a worldclass museum where the Wild West comes alive in captivating detail. For nature enthusiasts, the Abilene Zoo is a mustvisit, boasting more than 1,000 animals. Literature lovers are in for a treat as they stroll through the Storybook Capital of America. When a planner selects this Texan gem as an event destination, rest assured that beyond the boardrooms and ballrooms, a world of adventure and discovery awaits.

Abilene’s team of convention professionals is dedicated to ensuring that every event runs smoothly. Their expertise, combined with a genuine commitment to service, guarantees that while a planner focuses on the big picture, the details are meticulously taken care of. When a group arrives in town, Abilene makes it known; the entire city goes above and beyond to ensure attendees feel celebrated and welcomed.

Don’t just host a meeting. Make history in Abilene.

PHOTOS Abilene Convention and Visitors Bureau

Make History.

Abilene o ers a unique blend of Texas tradition and innovation, making it the perfect destination for meetings that leave a lasting impression. Its central location, historic downtown, and experienced sta ensure your event will be a success.

Don’t just host a meeting, make history in Abilene. Scan the QR code to start planning your next event.

Meet and greet at Belt Buckle Distillery, where West Texas spirits are the business of the day.

DISCOVER WICHITA FALLS

With modern amenities, a convenient location, and endless opportunities for fun and adventure, Wichita Falls is the perfect place for any event.

A thriving community full of Texas-size hospitality and southern North Texas charm awaits to accommodate all event needs, big or small. Wichita Falls’ regional airport offers connecting flights to DallasFort Worth International Airport, making it easy for attendees to get here and start experiencing all this lively city has to offer.

Wichita Falls’ newest full-service hotel, The Delta Hotels by Marriott Wichita Falls Convention Center, is located adjacent to the Multi-Purpose Events Center (MPEC) downtown in the heart of Wichita Falls. The beautiful 200room hotel features 14,725 square feet of banquet space, which complements the existing 58,000 square feet of meeting space in the Ray Clymer Exhibit Hall, making the MPEC the hub for conventions, meetings, and social events. Located on MPEC property is also the Kay Yeager Coliseum, with 6,500-plus

seats for the 120-by-250-foot arena floor. Renovations to the exhibit hall were recently completed, adding the beautiful finishes of the new hotel to the venue. Meeting-goers will enjoy everything in one location (plus the free parking).

Not only does Wichita Falls offer luxurious accommodations and expansive, flexible event space, but it also boasts a bustling revitalized downtown area set against a backdrop of classic Romanesque and Victorian architecture. The Depot Square Historic District places sightseers within walking distance of family-owned and independent restaurants, coffee shops, urban wineries, a brewery, retail shops, entertainment, and museums. Free parking is conveniently located throughout the city for those who prefer to drive.

Eventgoers can make the most of their time using the Discover Wichita Falls app, Visit Wichita Falls TX, which is specifically designed to help them plan their visit.

Ready to book an event? Contact Bessie Venegas and let her help plan the perfect event: bessie.venegas@wichitafallstx.gov.

PHOTOS (FROM ABOVE)

Wichita Falls (2), Delta Hotels by Marriott, Wellborn Steakhouse

VISIT ROCKWALL

972-771-5733 | rockwall.com

Along the shores of Lake Ray Hubbard, Rockwall emerges as a charming and rapidly growing community, blending small-town allure with modern amenities. The appeal lies in the diverse range of recreational activities offered around Lake Ray Hubbard. The Harbor District beckons with waterfront activities, perfect for relaxation. Whether it’s strolling through local events or indulging in a mix of local dining and shopping, attendees are immersed in a vibrant tapestry of culture.

In Rockwall, the synthesis of a storied past and an upscale lakeside ambience creates an environment that captivates visitors. As a destination that seamlessly marries tradition and modernity, Rockwall stands as a testament to the allure of a community evolving in harmony with its roots.

DISCOVER THE Rhythm Rhythm OF ROCKWALL

Immerse yourself in the vibrant sounds of the San Jacinto Music Series and Concert by the Lake Music Series, showcasing the best in live music. Join us and experience why Rockwall proudly holds the title of the Free Live Music Capital of North Texas.

Plano is truly the land of plenty. Blending historic charm with modern luxury, the city brims with attractions and amenities. With 57 hotels at various price levels, more than 1,000 restaurants, world-class shopping, a lively arts and nightlife scene, abundant natural beauty, and four walkable districts, Plano is the perfect city for a meeting of any size.

Conveniently located near Dallas-Fort Worth International Airport and Dallas Love Field Airport, Plano offers modern venues of every size, description, and budget. Whether it’s for a conference, trade show, or board meeting, there is more than 380,000 square feet of meeting space available.

Plano Event Center, the city’s convention venue, is undergoing a $3.2 million courtyard renovation to significantly expand upon programmable and rentable spaces for outdoor events. The new features will provide extensive shaded areas and expanded hardscape to accommodate receptions, impromptu meeting spaces, and live entertainment. Expected completion is summer 2024.

Historic Waxahachie captivates both locals and visitors.

The city boasts a diverse culinary scene, with some 120 restaurants offering delicious dining options. And, the Historic Downtown District is a hub for antique stores and specialty shops.

At the heart of downtown stands the iconic Ellis County Courthouse. The area also features historic museums, galleries, access to the Waxahachie Creek Hike & Bike Trail, and the new Railyard Park amphitheater.

From board meetings to galas, the Waxahachie Civic Center serves as a prime venue for a range of events. The Waxahachie Convention & Visitors Bureau sits within the civic center, providing seamless coordination and support for organizers. Waxahachie promises an experience that will leave a lasting impression in the hearts of all.

PHOTOS Waxahachie Convention & Visitors Bureau

The Museum of the Big Bend in Alpine is a cultural and architectural landmark on the beautiful campus of Sul Ross State University. The museum’s striking new Emmett & Miriam McCoy Building is an arts destination that also features a Cultural Events Center available for private and public events. This modern, light-filled space and spacious patio boasts a majestic view of the Davis Mountains and can accommodate gatherings of up to 300 people. Smaller events or breakout sessions can be booked in the research library and education room located in the museum’s historic Texas Centennial Building. Catering facilities and audiovisual equipment are available on-site.

Cleburne is the ideal location for events with plenty of resources and amenities. Whether it’s a small meeting or a major convention, Cleburne has a variety of unique venues with meeting spaces ranging from 200 to 11,000 square feet and more than 700 hotel rooms. Visit one-of-akind museums, experience live theater, or catch a game at La Moderna Field, home of the Cleburne Railroaders MLB Partner League. Cleburne features unique shops and locally owned restaurants, and it is conveniently located minutes away from the Dallas-Fort Worth area. Contact Visit Cleburne’s staff to start planning an event.

PHOTOS (FROM LEFT) Museum of the Big Bend, Visit Cleburne

WHERE NATURE Inspires

THE EASTERN REGION OF TEXAS IS A NATURAL PARADISE THAT WILL TAKE GROUPS OFF THE BEATEN PATH

BY GRETCHEN HEBER

People familiar with Texas are always taken aback—in a “Wow!” sort of way— when they visit the state’s Piney Woods region. Encompassing the far eastern reaches of the state, this spectacular area is awash in natural wonders, from woodlands packed with pine and oak trees to glittering lakes and rushing rivers.

“When conferences get out where it’s less populated, attendees get a different experience,” says Diann Bayes, president of Visit Tyler. “There’s a natural beauty that people are missing in the larger cities.” With several cities and towns to choose from—including Tyler, Longview, Nacogdoches, and The Woodlands—the Piney Woods region offers no shortage of convenient venue options for planners. Attendees have access to activities and entertainment that keeps them busy between meetings, along with a taste of small-town Texas hospitality. Many gathering here might want to take advantage of the Piney Woods’ spectacular natural attractions, whether interwoven into official team-building sessions or by tacking on an extra day or two in the area.

“After spending all day in a meeting room, there’s something rejuvenating about stepping out and having easy access to nature,” says Josie Lewis, director of sales at Visit The Woodlands. “It really enhances attendees’ ability to focus and engage with others, and it provides unique opportunities that create impactful memories.”

Clockwise from above: Hyatt Regency Conroe & Convention Center; Longview Arboretum and Nature Center; Tyler Rose Garden; Maude Cobb Convention Center in Longview PHOTOS (CLOCKWISE FROM ABOVE LEFT) Hyatt Regency Conroe & Convention Center, City of Longview, Visit Tyler, City of Longview

SO MUCH FOR PLANNERS

As one of the biggest cities in the Piney Woods, Tyler has plenty to offer meeting planners, and its W.T. Brookshire Conference Center opened last April. With 24,000 square feet of meeting space, a built-in stage, well-equipped kitchen, and modern design, the Brookshire facility is well-suited for a variety of gatherings. But as beautiful as the indoor spaces are, what really makes Brookshire shine is its adjacency to greenspaces. The center is next door to Tyler’s beloved municipal rose garden, the largest public collection of roses in the U.S. “We’re so thrilled to have the conference facility so close to other attractions that people can enjoy when they’re not in meetings,” says Bayes.

The city offers plenty of hotels, including the Holiday Inn Tyler Conference Center, which boasts 11,000 square feet of meeting space. Theater seating capable of accommodating 500, banquet-style seating suitable for up to 500, and breakout rooms make the hotel a versatile venue for meetings of all sizes.

“When planners are looking for meeting spaces, they have a variety of different options in Tyler,” Bayes says. For planners interested in modern architecture and a retreat-like atmosphere, Tyler’s One Realtor Center offers 4,300 square feet of flexible meeting space, including the Grand Foyer, which has two-story windows for plenty of Texas sunshine indoors. Cascades Country Club has 15,000 square feet of space perfect for golfers in your group, Bayes says. The historic Mayfair Building, scheduled to open for events this year, has a beautiful stage that accommodates performers or keynoters.

CITY AMENITIES WITHOUT THE TRAFFIC

Longview is the kind of place travelers like to visit when they’re looking to escape the crowds, says CJ Clayton, tourism manager for the city. “People come here to get away from traffic and big-city craziness,” she says. Longview has “a slower pace of life” that meeting-goers love to soak up when they visit, Clayton adds.

Planners might want to consider the Longview Convention Complex for their event. The 40,000-square-foot complex is made up of several gathering spaces, including an exhibit hall, the Maude Cobb Main Hall, and smaller rental spaces. Longview is also home to several hotels with varying amounts of space, including the Holiday Inn Longview-North hotel, home to the Infinity Event Center, 121 guest rooms, and meeting space for 650 attendees. For something a little different, planners might consider the Longview Arboretum and Nature Center. In addition to numerous indoor meeting rooms, the facility offers an outdoor stage, a meditation garden, and hilltop pavilion—each of which can accommodate small groups in a spectacular setting.

A potential excursion for attendees outside of the day’s agenda is Longview’s historic downtown, which has undergone a transformation in recent years, with many buildings being renovated into new spaces housing restaurants and museums. “Our downtown has grown exponentially,” says Clayton. “It has really changed, and it’s a great place to visit and hang out.” Many works of public art decorate the downtown area, and nearby wineries and antiquing opportunities make Longview a special place to visit.

Nacogdoches complements its small size with its outsized creativity when it comes to hosting events. “We offer something planners can’t get anywhere else,” says Ashley Morgan, interim director for the Nacogdoches Convention

and Visitors Bureau. “Meeting planners can take advantage of plentiful space at Stephen F. Austin State University. Others have opted to hold events outside at the town’s covered amphitheater at Festival Park.”

Morgan says the city offers plenty of hotel space. The recently renovated midcentury modern Fredonia Hotel and Convention Center in the city’s historic downtown offers 20,000 square feet of meeting space. The historic building combines the modern amenities of a large hotel but with a boutique atmosphere.

Nacogdoches is billed as the oldest city in Texas. While Indigenous people had been in the area for millennia, Spanish explorers established permanent settlements in the early 18th century. Attendees can stroll the antiques and specialty shops downtown, and history buffs will want to check out the numerous historic landmarks in the area.

PINEY WOODS SMALL TOWNS TO CONSIDER

East Texas is dotted with welcoming small towns perfect for close-knit meetings or retreats. Palestine oozes charm, with more than 1,800 historic homes and buildings, including The Redlands Hotel, a converted mixed-use space with meeting rooms, hotel suites, dining options, and shopping all in one historic building. The Lakeview Conference Center can accommodate 1,200 people and offers full-service facilities in a rustic setting. Schedule a meeting in springtime and attendees can enjoy the Dogwood Trails celebration, when the native trees burst into spectacular bloom.

Smaller groups might want to visit the town of Jefferson, the “Bed and Breakfast Capital of East Texas,” where there’s also a “Gone with the Wind” museum. The City of Jefferson Convention and Visitors Center can accommodate up to 350 attendees. In Kilgore, a small town that has numerous oil derricks downtown, attendees can learn more about the area at the East Texas Oil Museum. The Comfort

“After spending all day in a meeting room, there’s something rejuvenating about stepping out and having easy access to nature.”

–JOSIE LEWIS , DIRECTOR OF SALES, VISIT THE WOODLANDS

Suites Kilgore has two flexible meeting spaces and an on-site restaurant. And don’t forget lovely Lufkin, a small town that hosts the Texas Forestry Museum all about the Piney Woods region. The Courtyard by Marriott Lufkin can host up to 145 in flexible meeting space.

Conroe is less than an hour drive north of Houston but, bordered by two forests and the 22,000-acre Lake Conroe, it feels miles away from the hustle and bustle of city life. Attendees can relax after the day’s events with a brew at The Corner Pub or snag tickets to a play at one of the live theaters in the historic downtown district. The 250-room Hyatt Regency Conroe & Convention Center offers 27,000 square feet of flexible meeting space, including a 14,000-square-foot ballroom. If scheduling a meeting in Conroe in the fall, reserve rooms early. The Texas Renaissance Festival lasts for seven weeks each year in the small town.

HIT THE LINKS

For a spectacular view of the sunset over Lake Conroe, reserve a block of rooms and meeting space at Margaritaville Lake Resort, Lake Conroe–Houston. Attendees can enjoy the 18-hole golf course and putting green for some team bonding on the property’s 186 lakefront acres, in the waterfront cottages or luxury suites, aboard the boat rentals, and at the on-site water park.

Planners looking to host golf events will find plenty of stunning courses in the Piney Woods. About halfway between Tyler and Palestine, Pine Dunes Resort in Frankston is a popular course reminiscent of Pinehurst in North Carolina. And for attendees staying in Longview, Tempest is known for its breathtaking scenery and challenging play.

North of Houston at the very edge of the Piney Woods is the aptly named town, The Woodlands. Two golf courses are available to attendees at The Woodlands Resort, Curio Collection by Hilton. The North Course borders Lake Harrison on one side of the manicured greens, and the West Course showcases 20 acres of wildflower-covered prairie. For planners, the resort boasts 402 rooms and 73,000 square feet of indoor-outdoor space. Attendees can enjoy the lazy river, tennis courts, and multiple on-site restaurants during their downtime. “The Woodlands has all of the incredible shopping, dining, and group experiences that you will find in a larger city, set in a curated, upscale, and natural environment,” says Josie Lewis, director of sales at Visit The Woodlands. “This is a very safe and walkable destination, and we have a free trolley system that makes it easy for guests to explore.” When it comes to natural beauty and meeting amenities, the Piney Woods is not to be missed.

visitconroe.com

visitjeffersontexas.com

visitkilgore.com

visitlongviewtexas.com

visitlufkin.com

visitnacogdoches.org

visitpalestine.com

visittyler.com

visitthewoodlands.com

PHOTOS (CLOCKWISE FROM ABOVE LEFT) Visit Nacogdoches, Visit Palestine, Visit The Woodlands, Margaritaville Lake Resort, Hyatt Regency Conroe (2)

Clockwise from left: Downtown Main Street in Nacogdoches; Boone Mansion, Palestine; Front desk at The Resort at The Woodlands; Waterside pools at Margaritaville Lake Resort; Hyatt Regency Conroe & Convention Center lobby; Hyatt Regency Conroe & Convention Center exterior

Shipping Container Hotel to Debut in Waco

» THE HOTEL HERRINGBONE , a boutique hotel nearing completion in downtown Waco, is making use of repurposed shipping containers to create an innovative and modern structure. The property occupies an entire city block with shipping containers artfully stacked. The hotel is a collaborative effort between Lucky Find Hospitality and the RadLabs architecture firm.

Spanning 6,000 square feet, the mixed-use space will house 21 rooms and suites, along with 5,000 square feet of event space, including a ballroom. Nine distinct retail units will be available for select tenants. Additionally, the space will feature a fine-dining restaurant, a wine and charcuterie bar, weekly live music performances, and collaborations with local artists.

The concept for the hotel began with a defunct shipping container development plagued by structural

issues. Lucky Find stepped in and acquired the project from the bank that took possession. The design for the new space, which uses 100 shipping containers measuring 40 feet by 8 feet each, creates a communal courtyard. Each hotel room is made up of three to four containers, making for spacious accommodations.

The hotel also has joined forces with Corey McIntyre, the head chef and owner of downtown restaurant Milo All Day and Milo Biscuit Co. food trucks and pop-up diners operating throughout Waco. McIntyre will provide an array of food and beverages drawing on Asian and Argentine influences. The rooftop bar, Lucky Buck’s, offers visitors panoramic views of the Silos at Magnolia Market.

Hotel Herringbone is slated to begin full-scale operations in February. hotelherringbone.com –Mitzuko Byres

HOMEWOOD SUITES COMING TO DOWNTOWN CORPUS CHRISTI

» CONSTRUCTION IS UNDERWAY on a Homewood Suites by Hilton in downtown Corpus Christi. The 126-room hotel will be on the site where three former downtown buildings had fallen into disrepair. Demolition took place last fall. A growing portion of the more than 10.6 million visitors who come to the city annually has discovered the benefits of escaping frigid weather elsewhere, so the opening of the new hotel late next year will time well with winter meeting plans. An existing Homewood Suites by Hilton is located on the west side of town, and the new hotel will be near the marina on the east side of town within walking distance of the coast.

–Amy Durham

hilton.com

Downtown Corpus Christi at dusk

Largest Princess Cruise Ship in Texas Sets Sail

Princess Cruises has docked in Galveston since 2004, and now the company has docked the largest Princess cruise ship to homeport in Texas. The 3,560-guest Regal Princess embarks on its inaugural season with 21 Western Caribbean voyages scheduled through spring 2024.

Regal Princess is expected to host 75,000 passengers as it journeys roundtrip to the Western Caribbean until March 24. The cruises last from seven to 12 days, and destinations include popular spots in the Western Caribbean and Mexico like Cozumel, Costa Maya, and Roatan. The ship weighs 142,229 tons and spans 19 decks, offering panoramic ocean

views from more than 1,400 stateroom balconies for passengers to enjoy.

In honor of Princess’ 20th anniversary in Galveston and the 10th anniversary of Regal Princess’ debut, the ship will return for another series of Western

TEXAS RANKS SECOND IN U.S. WINE INDUSTRY ECONOMIC IMPACT

» CALIFORNIA MIGHT BE the first state people think of when they’re perusing U.S. wine selections, but Texas is gaining ground. According to the 2022 National Economic Impact Study of the Wine Industry by John Dunham & Associates, Texas’ wine industry has the second-largest impact on the U.S. economy, with over $20.3 billion generated last year from production, distribution, sales, and consumption.

The study, commissioned by WineAmerica, the National Association of American Wineries, shows a $276 billion impact on the economy across all 50 states. Categories measured include jobs, wages, tourist visits, tourist expenditures, and combined state and federal taxes. The 443 Texas wineries in the study accounted for 141,235 jobs and $6.7 billion in wages last year. The Texas Hill Country vineyards are the most visited by groups, with more than 100 wineries in the region. Many others throughout the state accommodate groups.

California takes the top spot on the list, generating $88 billion for the U.S. economy, while Florida comes in at third place, generating $15 billion. –Amy Durham wineamerica.org

Caribbean cruises for the 2024-25 season, with bookings available now. The Princess Celebration Group Program offers group rates on cruise fares and dedicated staff to aid your gathering. princess.com – Amy Durham

PHOTOS (CLOCKWISE FROM ABOVE

LEFT) Nick Ovanessoff, Princess Cruises, Fredericksburg Convention and Visitor Bureau, Adobe/SeanPavonePhoto

PEOPLE NEWS

Ryan Bunker is the new general manager at The Westin Dallas Stonebriar Golf Resort & Spa. With a 24-year career in hospitality, Bunker will oversee the day-to-day operations of the resort, which sits on 400 acres adjacent to the Fazio Golf Course at Stonebriar Country Club and boasts 30,000 square feet of indoor and outdoor event space. Before joining the Frisco-based resort, Bunker served as the general manager at The Highland Dallas, Curio Collection by Hilton, a property recognized with a prestigious AAA Four Diamond rating. Bunker’s career highlights also include a stint as general manager at The Westin St. Louis, general manager at The Westin Cleveland Downtown, and director of sales and marketing at Loews Ventana Canyon Resort in Tucson, Arizona.

Javan Gonzalez accepted the role of manager at the Mesquite Convention & Visitors Bureau. Relocating to Mesquite from Wichita, Kansas, in April, Gonzalez had been working remotely with the team as marketing coordinator prior to accepting the new position. With a decade-long career in digital marketing, his work has spanned both public and private sectors. Prior to relocating, Gonzalez managed daily operations at Experience El Dorado’s Convention & Visitors Bureau in Kansas. He has also held roles as a campaign manager at Ad Astra Agency, focusing on crafting marketing strategies and materials, and as a digital marketing director at Jag Media at the University of South Alabama in Mobile, working in content creation and social media management.

A College Station Renovation That Wows

The Hilton College Station & Conference Center is near completion on a massive $18 million renovation, creating a refreshed and modern destination for meetings in College Station. Less than 2 miles from Texas A&M University and 10 minutes from the George H.W. Bush Presidential Library, the hotel is centrally located. The 301-room hotel offers more than 27,000 square feet of flexible space. The renovations include top-tobottom redesigns of all rooms and suites to be completed next summer, as well as renovations to the lobby and pool. Two new restaurants, Offshore Bar & Grill serving a taste of Southern and Southwestern comfort food, and The Dean, offering continental cuisine and a varied selection of bourbons, open this spring.

A new addition is the Reveille Rooftop Bar, boasting an unusual two levels of expansive views over the surrounding area. In partnership with Lone Star Peak Performance, a certified high ropes challenge course was also built to facilitate team-building experiences outside the meeting rooms. hilton.com –Amy Durham

Shawn Nayyar is undertaking the role of general manager at the Hotel Crescent Court, situated in the Uptown district of Dallas. With an extensive background spanning more than 30 years in varied global hospitality and leadership roles, Nayyar will concentrate on the hotel’s strategic objectives. His responsibilities encompass overseeing all operations of the 226room property and the exclusive Crescent Club. Nayyar has been an integral part of HEI Hotels & Resorts for more than six years, serving in roles in the U.S., as well as in Asia, Europe, and the Caribbean. Nayyar holds certification as a food and beverage executive and is affiliated with prestigious organizations such as Chaîne des Rôtisseurs and Skål International.

Daniel Tabares recently assumed the role of general manager at Le Méridien Houston Downtown. With two decades of experience in hotel operations and a profound understanding of the Houston market, Tabares will supervise the daily operations of this AAA Four Diamond hotel in downtown Houston. Before joining Le Méridien Houston Downtown, Tabares held the position of general manager at The Laura Hotel, Houston Downtown, Autograph Collection. He also worked in leadership roles at boutique hotels such as Houston’s C. Baldwin, Curio Collection by Hilton; Hotel Derek; and the Q&C Hotel and Bar New Orleans, Autograph Collection. Hailing from Venezuela, he completed his bachelor’s degree at the University of Carabobo in Valencia, Venezuela. –Amy Durham

PHOTOS (CLOCKWISE FROM ABOVE) Hilton Hotel College Station, Daniel Tabaras, Crescent Court, Javan Gonzalez, Westin Dallas Stonebriar Golf Resort & Spa

A rendering of Hilton College Station & Conference Center

Creative and diverse meeting experiences inspire Hotel Viata’s David Putnicki

From the first meeting with a planner to the day of the event, dreams matter to David Putnicki, general manager at Hotel Viata in Austin. “It’s crucial that we actively engage and truly listen to what planners are expressing, both verbally and nonverbally,” he says. “These early interactions provide a valuable chance to discern the planner’s priorities, enabling us to concentrate on the pre-event preparations and execute the event with their vision in mind.”

In his two years at Hotel Viata— and his prior leadership roles at AC Hotel Dallas by the Galleria and the Estancia La Jolla Hotel & Spa in La Jolla,

TO MEET IN LUBBOCK, TEXAS

When considering a destination to host your next event, choose a city that lies west of your expectations. Where the people are as warm as the West Texas sun and hospitality is woven into our blue jeans, attendees and meeting planners alike will find Lubbock, Texas to be an unexpected host city that offers a one-of-a-kind experience. From critically acclaimed cuisine and a prominent wine region to a renowned arts community that boasts unique venues and hands-on activities, Lubbock welcomes groups of all sizes to experience the wild West Texas. Plan your meeting in the 806 today at visitlubbock.org/meet.

#LIVELOVELUBBOCK

The Nicolett

National Ranching Heritage Center

LHUCA Clay Studio