CIRCLE PROMOTION
A success story JOHNATHAN CILIA FINDS OUT ABOUT THE HISTORY THAT LEAD TO GREENS SUPERMARKET GROWING INTO A STATE-OF-THE-ART HYPERMARKET. For many Maltese families, Greens Supermarket is the supermarket they call home. With a reliable reputation built over decades, an
near the entrance, enjoying a coffee in the newly opened café’/bistro. Having originally been selling fruit and vegetables from the
incredible choice of fresh food items, and a friendly and helpful staff,
back of his van, sitting in the brand new hypermarket is testament to
Greens Supermarket has set the standard for quality in supermarkets.
the family’s dedication to quality and growth.
Last November, Greens opened up their new hypermarket,
The recently opened hypermarket has already left its mark on
located just one street away from their well-known location in Swieqi.
customers, with positive feedback from many people saying how
This impressive new hypermarket features everything a modern family
comfortable they feel at Greens.
needs – and more. But the story of how Greens developed over the years into the
One way this can be done is through the choice of imported products. “We mainly import direct from the UK, Italy, and Holland, and
well-priced and well-stocked hypermarket shouldn’t be overlooked, as
a few other countries – Maltese people like these three countries the
Joseph Sammut explains.
most as they’ve had a big influence on Malta, and they prefer products
“My father had a van that he used to sell fruit and vegetables in St. Julians and around that area,” explains Joseph. Joseph is one of
from these countries more than anywhere else,” explains Joseph. “Furthermore,” continues Joseph, ”now that we can buy more in
three brothers who runs Greens supermarket after their father set it
bulk with the hypermarket we are giving even better prices and
up. “At some point he decided to open up a small grocer, near Jessie’s
discounts than before.” Combined with a very attractive loyalty
Bar, a small mini-market at street level around 1985, and it was
scheme, this means some of the lowest prices on the island. But
successful.” This small grocer’s success in the area meant that a lot of competition soon opened up, which led to Joseph’s father opening up the old Greens supermarket, expanding it to another floor and
Greens’ cost-effectiveness isn’t the only attraction – the variety of products and different sections are a great reason to visit Greens. As soon as you walk in there is a very welcoming and colourful display – the bakery where they bake their own bread and sweets, the
another three levels in the back by the 1990s. By then, the three
fruit and vegetable section which they are known for, with exotic and
brothers had become involved, with Joseph laughing that he has
strange fruit that you do not find anywhere else on the island.
been working with his father at Greens since he was a child. “It’s a family business, the three brothers are all involved, and my father is still involved as well,” he says, pointing to his father sitting
62 Sunday Circle ∫ JUNE 2017
Nearby is the newly-opened cafe'/bistro/pizzeria, with a large selection of tasty food and drinks; it is also a restaurant which its kitchen opens till 10pm. Inside the entrance is the deli island, with all