Greens Supermarket Timeline

Greens Supermarket is a family run business that has been in the supermarket business for several years. It started out as a small family grocer around 30 years ago and today it is a second-generation family company operating a supermarket with an area of over 4,000 sq. meters in one of Malta’s supmarket localities. The organisation has a complement of 300 personnel, many of which are family members who have a personal interest to ensure that individual and constant special attention is given to our clientele. This particular trait is what has contributed to the great success of this company.

Greens Supermarket is a proud and firm believer in keeping abreast of the latest technology. We continuously invest in new machinery and continue to refurbish our premises to ensure that our cooling systems and establishment are fully functional and provide the best service possible.

Our goal is to be the best one-stop-shop on the island. We aim to be the best providers with the most advantageous prices for our customers. Our products are sourced from a variety of local and international traders. Since joining the European Union, we have established a good relationship with importers from several countries, however mainly importing from Sicily, Italy, Germany, The Nederlands as well as United Kingdom.

This portal has been developed to make Greens Supermarket available from the comfort of your own home. The website hosts thousands of household brands and products. Our prices are very competitive and also offer bi-weekly special offers and promotions. We send out newsletters via email and well as post to inform our clients of upcoming offers and promotions. Feel free to send us an email should you wish to join our mailing list.

Greens Supermarket has also developed a portal to make Greens Supermarket available from the comfort of your own home. The website hosts thousands of household brands and products. Our prices are very competitive and also offer biweekly special offers and promotions. We send out newsletters via email, as well as posts to inform our clients of upcoming offers and promotions.

Greens Supermarket rewards loyal customers by awarding points for shopping, be it instore or online.

TIMELINE

Started operating from a fruit & vegetable Van

Expands to become a supermarket operating from new premises

Partnering with various local companies to offer the Loyalty scheme

80's 90's 2000's

Greens becomes a minimarket Greens opens its first retail outlet of fruit & veg in the corner location

Greens branded products are introduced - the portfolio is always increasing

Company started operating as a second generation family business Greens opens its second outlet in Gozo operating inside The Duke shopping mall

Digital era - offering online shopping

Greens becomes a hypermarket in a new Swieqi location

Greens opens its own restaurant

The Greenhouse

Greens opens its second restaurant “Mondo” inside The QUAD

Greens opens its third outlet in Mriehel operating inside QUAD Towers

Expansion of the Greens vans fleet due to increase in online sales - COVID-19

2010's 2020's

Greens Supermarket win the Malta's Best Supermarket of the Year award

Fresh to Go wins the Malta's Best Start-up Company of the Year award

Greens is the first supermarket in Malta to introduce self-scanning machines in the fruit and vegetable section

L'Artiginale brand was creating - local delicatessen products

Greens introduces Self-Checkout Machines in its premises

Opens new Head Office Greens introduces Self-Checkout Machines in Gozo

Greens extends its fruit and vegetable operations into a manufacturing plant Fresh to Go Foods

Greens Supermarket win the Malta's Best Food & Beverage Retail Outlet of the Year award

iServe as part of the family of service in the restaurants and outlets.

BIOGR

APHIES

CHARLESSAMMUT

Mr Charles Sammut is the Founder and one of the Directors at Greens Supermarket. His entrepreneurial journey started in the 1980s when he started selling fruit and vegetables from his van in the Swieqi and St Julian’s area. In the late 80’s he ventured into turning his business into a physical store on the corner of Triq ta L’Ibragg. As business was flourishing, Charles decided to expand the store in the late ’90s and moved his business into the terraced house offering new fresh counter items as well as condiments and household items. This store is the store that many of the locals know Greens to be for a long number of years.

From the early stages of his career, Charles' goal was to run a family-owned business and therefore kept his three sons highly involved in operations of the business - one can say that they grew into the business. His sons were eventually promoted to a Director level and now play very pivotal roles within the company. Greens has since moved to even larger premises of 4,000 sq. meters, just a few minutes away from its original location. in 2018 the second outlet in Gozo has opened inside The Duke shopping mall. A third outlet is also in the pipeline for the year 2021.

The business today is run by a second-generation family company. Charles’ role has since changed to become more strategic however maintains an operational role since he is the Lead Project Manager when opening new premises and oversees the maintenance of all buildings.

Charles also holds the title of being the Club President for the ‘Team Greens’ cycling club which he actively participates in as well.

MARTINSAMMUT

Mr Martin Sammut is the eldest of the three sons, he has worked for the family business for over thirty years, where he spent more than a decade operating the Deli Counter. The Deli was one of the first fresh item counters to introduced within the operations of Greens Supermarket and is a staple and integral.

He has since taken over the role of supervising the Loading Bay, a role that requires the coordination of people as well as high volumes of deliveries within the premises within tight time frames. This area receives order from local and international suppliers, including the volume which is dedicated to the Gozo outlet. His position also requires a level of efficiency as well as integrating the Health and safety requirements for such operations.

Martin supports various philanthropic activities and has participated in many charity travels in Africa and The Philippines for volunteer vacations.

JOSEPHSAMMUT

Mr Joseph is the Managing Director for Greens Supermarket Ltd and has held this position for the past 20 years.

The company has grown substantially over the years with considerable improvement over the past four years. The company was operating with a team of 40 personnel and is now employing more than 300 people.

Given his extensive experience in the retail industry, his contribution to the growth of the company has been integral. His vision for the company has revolutionised the standard of supermarkets in the Maltese Islands.

Through his passion for importing new products and brands Greens has been renowned for it's wide variety of goods. Joseph Sammut is continuously on the lookout for new concepts especially in design with his immaculate eye for detail, which is visible in the high quality finish within the supermarkets.

MATTHEWSAMMUT

Mr Matthew Sammut is the youngest of the siblings. His career within the family business was kickstarted from a young age, as has always involved in the fruit and vegetable side of the business. As the business was thriving, there was a niche market that Greens Supermarket had managed to find within this industry.

Matthew explored this niche and shifted a part of the business to a B2B type of consumer. This successful strategic pivot transformed into a startup business that now operates from a factory in Burmarrad, known as Fresh to Go Foods Ltd. Fresh to Go Foods is a sister company to Greens and boasts a large and very well-curated list of clients, some of which have been loyal customers of this business for several years. This new venture has introduced many innovation opportunities for the company, innovations that are continuously setting the bar for a high standard of quality within the industry.

The factory has expanded its operation to cater for different customers who wish to have their product packaging in their branding, who then handle the distribution of their products throughout the Maltese islands through their distribution channels.

Matthew’s deep knowledge of the subject as well as his skills in managing a business has proven to be a successful combination. While Matthew is dedicating his time entirely to the Fresh to Go business, he is a Director at Greens Supermarket, to continue to contribute to the success of the fruit and vegetable department of the supermarket.

GALL

ERY

The rst van of Greens (Charles Sammut) - 1979

First outlet in Swieqi - 1980

Lisa Sammut in the st minimarket - 1980

Second van of Greens - 1990

The outlet becomes as minimarket - 1990

The minimarket becomes as supermarket with the new branding logo - 1990

Third van of Greens with most recent branding - 2015

Opens third outlet in The Quad Mriehel - 2022

Opens third outlet in The Quad Mriehel - 2022

Opens third outlet in The Quad Mriehel - 2022

Opens third outlet in The Quad Mriehel - 2022

LEAFLET

Circle Magazine

June 2017

For many Maltese families, Greens Supermarket is the supermarket they call home. With a reliable reputation built over decades, an incredible choice of fresh food items, and a friendly and helpful ...

Circle magazine

august 2017

It’s the peak of bbq season and choosing your preferred cut of meat is serious business! A visit to the butcher’s department at greens supermarket is a must for the real meat-lovers who know their ...

Circle magazine

october 2017

Fresh from the sea the fish counter at greens supermarket brings together quality, flavour and convenience at super-affordable prices. Happy shopping!

CORPORATE SOCIAL RESPONSIBILITY

Donation

Sponsorships

Partner

CONTACT INFORMATION

Phone: (+356) 2137 7247

HR Department: hr@greens.com.mt

Marketing Department: marketing@greens.com.mt

Accounts Department: payables@greens.com.mt

Customer Care: customercare@greens.com.mt

Online Orders: orders@greens.com.mt

Online Order Support: websupport@greens.com.mt

IT’S GREENS IT’S FRESH THE BEST FOR LESS