Green Traveller's Guides to AONBs

Stay, Eat, See & Do Connec&ng Sustainable Transport with Inspiring Experiences that contribute to Local Economies in AONBs

River Stour, Dedham Vale

“The first place to look for green holidays” The Sunday Times

Greentraveller’s Guides celebrate Greentraveller local Online dis&nc&veness Guides across the UK’s protected landscapes

Photo credits: Cover photo taken in Dedham Vale: Diana Jarvis/Greentraveller; Thumbnail photos supplied by relevant AONBs, except: Howardian Hills: Paul Miles; Forest of Bowland: Florence Fortnam; North Pennines, Mendip Hills, Kent Downs and Dorset all Diana Jarvis/Greentraveller.

Connec&ng Rural Tourism Businesses

WriMen and researched by our team of professional travel writers and photographers, Greentraveller’s Guides contain original content:

Green Places to Stay • Local Food & Drink • Farmers' Markets • Family Days Out • FesUvals, Museums, Gardens, Art & CraV • Walks, Cycle Rides & Adventure • Make the Most of Public Transport • Wildlife Watching, and much more...

Over 3,500 local businesses feature across Greentraveller’s na&onal plaQorm The guides show how to travel to and around protected landscapes by sustainable transport – where possible!

Greentraveller Online Guides

Photographs by professional photographers

Content wriMen by professional travel writers

Featuring: • Places to stay • Places to eat • AMracUons • AcUviUes

Logo hyperlinks to AONB’s site

Professionally wriWen content The guides include 100-­‐word lisUngs of tourism businesses, local aMracUons, cultural and heritage sights, and acUviUes, wriMen by our team of professional writers

Connec&ng sustainable transport The guides show visitors how to make the most of public transport

Direct hyperlinks to businesses driving enquiries & bookings Each lisUng includes the businesses address and hyperlinks directly to its website, so user can book directly with the business

Our Writers

Greentraveller’s founder Richard Hammond is the former eco travel correspondent for the Guardian newspaper. He oversees Greentraveller’s close-­‐knit team of professional travel writers, photographers and video producers who visit Greentraveller’s featured protected areas to promote the real-­‐life essence of sustainable tourism through creaUve wriUng, feature arUcles, photography and film.

The team includes: Harriet O’Brien, former deputy travel editor of the Independent and Cotswolds correspondent for The Telegraph Paul Bloomfield, contributor to Countryfile Magazine, Lonely Planet Britain and Wanderlust magazine Jane Dunford, travel editor, the Guardian Sarah Barrell, Associate Editor, Na=onal Geographic Traveller (UK) and contributor to the Independent Rhiannon BaWen, contributor to the Guardian, Independent and Na=onal Geographic Traveller Jo Keeling, contributor to Countryfile magazine Yvonne Gordon, The Irish Times, The Irish Independent, The Irish Mail on Sunday Paul Miles, contributor to Financial Times & Condé Nast Traveller

Boost your image library using our team of professional photographers and film produc&on unit

Landscape photography ★ Local Food & Drink ★ Ac&vi&es ★ Flora and Fauna ★ 2-­‐min Videos about your AONB

Photos: Lady’s Slipper Orchid, Arnside & Silverdale AONB, Cycling in the Kent Downs: Diana Jarvis/Greentraveller; B&B food: Rhiannon BaMen; Film ProducUon: Richard Hammond

A word from some of our partners

“Greentraveller’s team of professional travel writers has been a pleasure to work with; regular communica=on ensured the development of a quality guide that was delivered on-­‐=me that benefiQed from the team's crea=ve wri=ng and direc=on.

“I have no hesita=on in recommending Greentraveller to any organisa=on wishing to raise the profile of their des=na=on and green businesses.”

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HeMy Byrne, Sustainable Tourism Officer Forest of Bowland AONB

“I value our rela=onship with Greentraveller as they can be relied on to deliver on =me and to budget but also for their openness and willingness to invest =me to explore ideas”

Sarah Jackson, AONB Manager, Mendip Hills

“Greentraveller's contact book is formidable, with dozens of journalists from a variety of backgrounds helping to keep the content and approach fresh and interes=ng.

“A clear commitment to sustainability doesn't hold Greentraveller back when it comes their approach to social media and new technology -­‐ our experience is that they are at the cuXng edge.”

Anna Heywood, Owner, Drover Cycle Holidays

What the press say

“The first place to look for green holidays” The Sunday Times

“The leading BriUsh website for eco travel – great for news, green travel Ups and inspiraUon for a low-­‐ impact holiday” The Times

“The best place to visit to find low-­‐carbon holidays” Condé Nast Traveller

“Packed with great ideas for those that want to 1:35/3.23 travel with a Uny carbon footprint… The site is well-­‐ designed and wriMen by expert journalists.”

The Independent

Also featured in:

The Independent 50 Best Travel Websites

The Telegraph Best Travel Websites

The Guardian Best Travel Websites Ever

Why join Greentraveller?

• AMract the right kind of visitor to the right kind of tourism.

We promote the en&re visitor experience, including locally run accommodaUon, local food and drink, low impact acUviUes, and local craV and culture

• Increase the connecUvity and communicaUon between local tourism businesses, area tourism associaUons and AONB management • Raise the profile of the enUre visitor experience as well as the connecUon of local businesses to their local landscape

• Boost enquiries and bookings for local tourism businesses

• Encourage the use of sustainable transport, both to and within the AONB, where possible 1:35/3.23

• AMract naUonal press coverage via Greentraveller’s award-­‐winning team of professional travel writers and photographers Birds overhead! Signage at RSPB Minsmere, Suffolk Coast & Heaths AONB. Photo: Juliet Dyke.

• Reach out to our fast-­‐growing audience on social media: over 15k followers on TwiMer, 10k Facebook Fans and 250k YouTube views

What’s included in Greentraveller’s Guides

Package Type

Logo of AONB on Home Page of greentraveller.co.uk hyperlinking directly to Greentraveller’s Guide to the AONB

16-­‐page online guide including lis&ngs of up to 60 tourism businesses categorised into ‘stay’, ‘eat’, ‘aWrac&ons’, ‘ac&vi&es’, plus events & experiences wriWen by our team of professional writers

Foreword by representa&ve from the AONB and/or local business associa&on plus link to AONB website and/or local business associa&on

Interac&ve Google Map showing all featured tourism businesses filtered across the 4 categories: ‘stay’, ‘eat’, ‘aWrac&ons’, ‘ac&vi&es’

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Features on highlights, e.g. dark skies, local food & drink, wildlife watching

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3/4-­‐Day Press Visit by travel writer for 2 x 600-­‐word ar&cles

2/3-­‐Day Press Visit by photographer for photos of tourism businesses

AONB Des&na&on High Defini&on Video

Monthly NewsleWer Advert (300 x 250 pixels) for 4 issues

Home page large buWon box ad (600 x 500 pixels) for one month, every quarter, linking to social media, campaign or AONB website

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Greentraveller was shortlisted Best Online Consumer Publica>on in the Bri&sh Travel Press Awards, which recognise excellence and achievement in travel wri&ng, photography and broadcas&ng

Contact: Richard Hammond 7-­‐9 North Parade Buildings, Bath, BA1 1NS richard@greentraveller.com; Tel: 01225 326888