Luxury Marketing Guide

Page 1

GREENWOOD KING

L U X U R Y

M A R K E T I N G

G U I D E


DigitalMedia Greenwood King Properties utilizes a multitude of digital media to market your property. This includes ActivePipe, PaperCity Online, Adwerx, Facebook, Instagram and more. These advertising efforts aim to highlight your property with the use of colorful, professional photos and beautiful layout. All digital creatives are mobile responsive, comprises of property details, video links and call-to-action pages. The goal is to identify and engage prospective buyers in our market areas, providing unprecedented exposure to a global audience.

422,918

7+ million

Unique Visitors

Monthly Impressions

3.9+ million

2.2+ million

Last 30-Day Page Views

Total Digital Reach

Greenwood King Digital Ad Campaigns are finely tuned to reach the right people

We Advertise on the entire Web

Ads are targeted to the right locations

Finds people who are looking to buy or sell real estate

Your ads will go where people spend time online, including Facebook and hundreds of top websites

Geographically targeted to people near the listings

The ad campaign looks for people browsing real-estate-related sites and shows them your ad—even once they’ve left those sites!


SocialMedia Greenwood King targets social media audience by delivering listing-driven promotional ads. Online users see advertisements on their profile page that are relevant to their preferences and interests. This allows the ads to be less intrusive and more successful in delivering the appropriate content to the right audience. Popular social media sites such as Facebook, Twitter and Instagram are among our top networks.


WebMedia

www.greenwoodking.com

www.luxuryportfolio.com

Automatic Exposure on Websites

www.leadingre.com

At no additional cost to you, your listings will be displayed on our partnered websites including:

www.har.com

www.juwai.com

www.nytimes.com

www.wsj.com

www.countrylife.co.uk


the Heights Pages

PrintMedia


PrintCollateral

Relocation Mailer

Listing Mailer

Annual + Mid-Year Report

Neighborhood at a Glance Mailer

Listing Brochure

Premium Listing Book


ProfessionalStaging Greenwood King Properties now offers professional staging and high-impact cosmetic renovations designed to maximize your home’s value with no cash out-of-pocket or up-front fees.

What They Say About Us.

50%

of sellers’ agents say staging decreases a property’s time on market.

83%

of buyers’ agents say staging made it easier for a buyer to visualize the property as their future home.

GlobalConnections We Market Your Property to the World. When selling your home, you need global exposure in addition to the strong marketing expertise we deliver locally. As an affiliate of Leading Real Estate Companies of the World,® we have the resources to market your property to the highest possible number of potential buyers. With 136,000 talented associates around the world, we expose your property to buyers on six continents ensuring more eyes on your property. In addition, we receive inbound clients from other affiliates around the globe who are interested in purchasing a home.

1.2 MILLION

GLOBAL TRANSACTIONS

$586 BILLION

HOME SALES VOLUME

550

COMPANIES

136,000

WE’RE LOCAL WE’RE GLOBAL®

SALES ASSOCIATES

70+

COUNTRIES


3201 Kirby Drive, Houston, TX 77098 | 713.524.0888 1616 S. Voss Road, Suite 900, Houston, TX 77057 | 713.784.0888 1801 Heights Boulevard, Houston TX 77008 | 713.864.0888

a place to find your home


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