Luxury Marketing Guide

Page 1

GREENWOOD KING

LUXURY MARKETING GUIDE

As a sixth-generation Houstonian, Kathleen Graf has a passion for Houston and its communities that is infectious. With 20 years as a Top Producer, Kathleen brings a wealth of knowledge and experience to every deal brokered. Her intimate knowledge of Houston’s finest neighborhoods allows Kathleen to provide expert guidance to her clients.

Her calm and focused approach to negotiating leads to a successful and positive experience for her clients. By serving her clients with compassion, genuine interest, and utmost professionalism, she develops authentic and lasting relationships.

Kathleen has spent her entire career at Greenwood King, because she believes there is no finer firm in Houston. Greenwood King’s focus on exceptional client-service places it in a category of its own. She values GK for the spirit of collaboration among its agents, its integrity, honesty and commitment to the communities it serves.

Being part of an amazing and connected community is what drives Kathleen to help her clients find the same. Having grown up in West University, she spent her nights and weekends at the little league and softball fields. Now with three boys of her own, life has come full circle. She believes there is a community and neighborhood for everyone regardless of pricepoint or stage in life.

Kathleen’s experience listing and selling include some of Houston’s finest neighborhoods: West University, Southside Place, Sunset Terrace, Southampton, Southgate, Braes Heights, Ayrshire, Briargrove, Tanglewood, River Oaks, Oak Estates, Lynn Park, Highland Village, Afton Oaks, Upper Kirby, Hunters Creek, Piney Point, Larchmont, Briarmeadow, The Heights, Garden Oaks, Oak Forest and so many more.

ClientTestimonials

“Kathleen is fantastic to work with. We started our home buying process with another agent and then switched because we felt we needed better market data. And, within our first meeting it was clear we made the right choice Kathleen demonstrated a great grasp of the market even during a very challenging time – I always felt we were in good hands. Her list of “go to” inspectors and service providers also inspired confidence in our decision and helped validate our negotiating positions. She is an expert and a joy to work with.”

Buyer, 3832 Arnold

“We had a great experience working with Kathleen. She is patient, knowledgeable and willing to help in any way! Highly recommend and plan on using her again in the future!”

Buyer, 6526 Sewanee

“Kathleen is an outstanding real estate agent. She was incredibly knowledgeable, very caring, protected our interests and provided sound advice throughout the entire process. We are so happy with the outcome and had a great experience because of Kathleen’s help and expertise.”

Seller, 4662 Merwin

“Our experience was the finest real estate experience we have ever had, bar none!!”

Buyer, 2047 Westcreek

“We had an outstanding experience with Kathleen Graf. She is extremely experienced, and knowledgeable about so many neighborhoods and she showed the utmost professionalism in every aspect of the process. We can’t recommend her highly enough!”

Buyer, 6122 Bordley

“Kathleen is an exceptional Realtor and guided us very thoughtfully and competently through the entire process. I have worked with several buyer’s agents and purchased a number of properties before Kathleen, but Kathleen is far and away, the best agent I have worked with. This was the first new home that we have purchased, and the negotiation was complicated by issues raised by the seller which Kathleen resolved with utmost professionalism. She is an outstanding agent and we recommend her highly to anyone seeking to buy or sell their home. “

Buyer, 1641 Marshall

‘Kathleen did a fantastic job. She could not have been a greater asset in the sale of our home.”

Seller, 6147 Valley Forge

“We had a great experience with Kathleen Graf. She sold our house the first day it was on the market. Her relationships in West U and expertise with the area made her the perfect Realtor for us.”

Seller, 6421 Mercer

ClientTestimonials

“Kathleen made it all so easy! Her deep knowledge and experience in the home-buying process gave us confidence in buying the right home at the right price. She stayed on top of every detail, and guided us in a timely manner with every step. Her warmth and professionalism kept all relationships and parts moving smoothly and with great care. I cannot recommend a better Realtor, Kathleen is the best!”

Buyer, 3419 Nottingham

“I could not have been happier with my choice. Kathleen is AAA+.”

“Kathleen Graf displayed a highly refined professional skill and yet treated us as if we were her only clients. She went beyond a Realtor’s responsibility on several occasions to help us. I have already recommended her to a friend because she did so well for us.”

Seller, 2808 University

“This is our fourth transaction with Kathleen as our agent. She is communicative, straightforward and motivated.”

Seller, 4144 Cason

Buyer, 10923 Wickwild

“Kathleen was unbelievably helpful throughout the entire process! Always available to answer even the simplest of questions. She made me feel very comfortable and happy about making such a big decision, being my first home! She made my investment so much better, because of her boundless knowledge and guidance. I am so thankful for her hard work, advice, and counseling! I am so excited about my new home, and I can thank no one else, but Kathleen!”

Buyer, 2700 Wroxton

“Kathleen did an amazing job for our family. She provided great insight on market conditions and helped us get our house ready for potential buyers. After only a few days on the market, she helped us negotiate with multiple parties. Kathleen helped us finalize the deal in a timely manner despite some challenges that came up prior to close. All in all, Kathleen did a great job and I wouldn’t hesitate to recommend her to family and friends.”

Seller, 2738 Talbott

“Kathleen was a joy to work with. She has a strong command of the market, is extremely knowledgeable, and goes above and beyond paying attention to every detail, no matter how small. She anticipated our needs every step of the way and brought a level of professionalism and expertise that far exceeds many of her peers. She made the entire process as smooth as possible. We would highly recommend her to our friends and use her again!”

Seller, 3724 Darcus

“Kathleen was a pleasure to work with. She was extremely knowledgeable about the market, was responsive, and met all of our needs. She negotiated well on our behalf and the whole process went very smoothly. I would definitely work with Kathleen again and highly recommend her!”

Seller, 3819 Childress

ClientTestimonials

“Kathleen makes it easy. She is responsive, professional and extremely knowledgeable of market conditions and inventory. Our recent purchase was a wonderful experience and we would happily work with her again.”

Buyer, 3103 Jarrard

“Best experience. Kathleen Graf was our third Realtor to try to sell or lease this property. She was the most professional, she kept us up to date consistently, and was always available to us. Best Realtor I’ve ever worked with, and she will be my go-to from now on.”

Seller, 1806 Wichita

“I can’t say enough nice things about the way Kathleen Graf represented us. She is the consummate professional. Kathleen knows the market and was always on the ball throughout the sales process. From pricing through closing she never failed to exceed our expectations.”

Seller, 4238 Dartmouth

“Kathleen was very patient in a search that ended up taking longer than we expected. She is very knowledgeable about the area and gave us a lot of great advice.”

Buyer, 6641 Sewanee

“We absolutely loved working with Kathleen! She made the whole process easy and even enjoyable for us. I felt like she really had our best interests at heart. We will definitely be working with her on any future home sales and purchases.”

“Kathleen was so incredibly patient with us as we looked at houses to buy, lots to buy, houses to rent, etc – we were all over the map.She was very kind and patient and about helping us sort through exactly what we wanted. She was very thoughtful about giving specific, thoughtful feedback on each house and made sure she was always there to give us her comments. Thank you!!”

Buyer, Garnet

Buyer, 3635 Grennoch

“Kathleen did an amazing job selling our home, pricing the house in a way that garnered attention and ultimately led to an over asking price sale. She also marketed the house efficiently and effectively, setting up multiple showings in one day, which allowed us to avoid open houses. Her communication was excellent throughout. She exceeded our expectations.”

Seller, 2110 Swift

“Our home was a little different than a typical Pine Shadows home. We knew the sale would need to be to the right home buyer. It is a modern home with concrete floors, large ceilings and unique living spaces. We love the home very much but as new empty-nesters we had decided to move. Kathleen was pivotal in helping us get it listed and sold. She worked tirelessly in following up upon every lead. Her counseling was amazing and she helped get us closed a week after we moved out. It was perfect timing for us! Please consider this letter a recommendation for Kathleen Graf. Her professionalism, communication skills and always positive outlook serves her clients well and is a great representation of Greenwood King.”

Seller, 5305 Shady River

King

Greenwood King Digital Ad Campaigns are finely tuned to reach the right people

We Advertise on the entire Web

Your ads will go where people spend time online, including Facebook and hundreds of top websites

Ads are targeted to the right locations

Geographically targeted to people near the listings

Finds people who are looking to buy or sell real estate

The ad campaign looks for people browsing real-estate-related sites and shows them your ad—even once they’ve left those sites!

DigitalMedia Greenwood
Properties utilizes a multitude of digital media to market your property. This includes ActivePipe, PaperCity Online, Adwerx, Facebook, Instagram and more. These advertising efforts aim to highlight your property with the use of colorful, professional photos and beautiful layout. All digital creatives are mobile responsive, comprises of property details, video links and call-to-action pages. The goal is to identify and engage 422,918 Unique Visitors 3.9+ million Last 30-Day Page Views 7+ million Monthly Impressions 2.2+ million Total Digital Reach

SocialMedia

Greenwood King targets social media audience by delivering listing-driven promotional ads. Online users see advertisements on their profile page that are relevant to their preferences and interests. This allows the ads to be less intrusive and more successful in delivering the appropriate content to the right audience. Popular social media sites such as Facebook, Twitter and Instagram are among our top networks.

GREENWOOD KING PROPERTIES

www.greenwoodking.com

Automatic Exposure on Websites

WebMedia
a pl ac e to fi nd your ho me www.luxuryportfolio.com www.leadingre.com www.har.com www.juwai.com www.nytimes.com www.wsj.com www.countrylife.co.uk
At no additional cost to you, your listings will be displayed on our partnered websites including:
PrintMedia PAGE the Heights Pages
PrintCollateral
Neighborhood at a Glance Mailer Annual + Mid-Year Report Relocation Mailer Listing Brochure Listing Mailer
Premium
Listing Book

As a sixth-generation Houstonian, Kathleen Graf has a passion for Houston and its communities that is infectious. With 20 years as a Top Producer, Kathleen brings a wealth of knowledge and experience to every deal brokered. Her intimate knowledge of Houston’s finest neighborhoods allows Kathleen to provide expert guidance to her clients.

Her calm and focused approach to negotiating leads to a successful and positive experience for her clients. By serving her clients with compassion, genuine interest, and utmost professionalism, she develops authentic and lasting relationships.

Kathleen has spent her entire career at Greenwood King, because she believes there is no finer firm in Houston. Greenwood King’s focus on exceptional client-service places it in a category of its own. She values GK for the spirit of collaboration among its agents, its integrity, honesty and commitment to the communities it serves.

Being part of an amazing and connected community is what drives Kathleen to help her clients find the same. Having grown up in West University, she spent her nights and weekends at the little league and softball fields. Now with three boys of her own, life has come full circle. She believes there is a community and neighborhood for everyone regardless of pricepoint or stage in life.

Kathleen’s experience listing and selling include some of Houston’s finest neighborhoods: West University, Southside Place, Sunset Terrace, Southampton, Southgate, Braes Heights, Ayrshire, Briargrove, Tanglewood, River Oaks, Oak Estates, Lynn Park, Highland Village, Afton Oaks, Upper Kirby, Hunters Creek, Piney Point, Larchmont, Briarmeadow, The Heights, Garden Oaks, Oak Forest and so many more.

Kathleen Graf Realtor® Associate 713.822.6942 kdunwoody@greenwoodking.com kathleengraf.greenwoodking.com @AtHomeWithKathleen Listing and selling with Greenwood King since 2002 a place to find your home GREENWOOD KING PROPERTIES 3201 Kirby Drive, Houston, TX 77098 | 713.524.0888 1616 S. Voss Road, Suite 900, Houston, TX 77057 | 713.784.0888 1801 Heights Boulevard, Houston TX 77008 | 713.864.0888

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