Rotunda vol 84, no 13 feb 3, 2005

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Volume 84, Number 13

Already Missing Amy Since 1920

February 3, 2005

Longwood Makes Plans for New Apartment Complex Chans Fimiani, Hope Hollenbeck, Lori Ashmore, Jimmy Vickets, Sieve Reeves Guest Writers

In fall of 2006, 400 students will be able to live in up-scale apartments above a new shopping center within walking distance of campus if a proposal is approved following a February 1 public hearing. Plans for the largest project ever undertaken by Longwood call for demolition of the Farmville Shopping Center across Main Street that houses 25 stores, including the Longwood Bookstore and The Gym. The $20 million project will create four buildings. The top three floors will house Longwood students with the first floor reserved for commercial businesses. Because it is a partnership among private companies, "tuition will not be raised," said Richard Bratcher, the VP of Facilities Management and Technology.

The developers are borrowing the money to build the complex; the Longwood Real Estate Foundation will be buying the property. Longwood University will then lease the space from the Real Estate Foundation; therefore the buildings will be paid for using the rent from students living in them and the businesses located on the first floor. The new endeavor, referred to as the Bluestone project, will be developed and built by Bluestone Land LLC and Pinnacle Construction. The residential part will mainly consist of four bedroom apartments, with two bathrooms and a common area. Each apartment will include air-conditioning, a dishwasher, and a washer and dryer. It is expected to be competitively priced with existing offcampus living. The new construction will be a big change for Farmville. Bratcher feels that with the new complex, "Longwood will be a nicer place to live and will be able to recruit and maintain more students." Bratcher also said that

this would help the town of Farmville. "We are taking a retail area that is past its prime and, hopefully, upgrading it." Other college towns have undergone similar changes, and this combination of a retail and housing complex has been successful at other Virginia institutions, including The College of William and Mary, Old Dominion University and Christopher Newport University. "We're not re-inventing the wheel, so to speak. We're duplicating the wheel, and we're confident that the project will be successful," said Ken Copeland, Director of the Small Business Development Center. "As I understand it, the town is extremely excited about it," said Larry Robertson, Longwood's Director of Residential and Commuter Life. Farmville has approved the plans and will be holding a public forum on February 15th. The forum will allow townspeople and students to learn about and discuss the new project, as well as voice any related concerns.

Artist's rendition of the Bluestone project - LU news Release

Housing Project Approved at Hearing Jimmy Vickers Guest Writer "I want your money," said a townsperson to Longwood in a public hearing Tuesday night concerning a zoning proposal regarding Longwood's $20 million housing/retail project While many concerns were aired during this town meeting, each citizen stressed their support of Longwood's housing/retail complex. One Farmville resident's concern was Longwood's possible tax exemption in this project and how that could affect the town. "I don't want my town to suffer because of this project." Ken Copeland, Director of the Small Business Development

Center, assured the resident that the retail floors would be taxed. "At worse case, the town is no worse off than it is now," Copeland said. Hunter Watson, a Farmville business owner, assured everyone at the meeting that Longwood had his entire confidence by saying, "Longwood is the driving force behind this town." Watson said, "1 urge you to support this Institution [Longwood University] any way possible." After hearing a dozen people's comments, the council unanimously approved the proposal to modify the zoning requirements, paving the way for the project to proceed. A February 15th hearing is scheduled.

Executive Series: Marge M. Connellu, Capital One Executive Vice President Kent Booty Office of Public Relations Marge M. Connelly, executive vice president for Capital One Financial Corporation, will be Executive-in-Residence in Longwood University's College of Business & Economics on Monday, Feb. 7. Connelly, a member of Longwood's Board of Visitors, will speak at 7 p.m. in Hiner Auditorium (207) on The U.S. Credit Card Industry, in which she has nearly 20 years' experience. She is the third speaker in the fourth annual Executive-inResidence series, which is sponsored by SunTrust. Connelly, who works at the

firm's primary (ranked 200) is said. location in one of the "As the times have changed, Richmond, is largest consumer so have the challenges; conresponsible for financial services sumers receive more offers and Capital One's US companies in the respond less, consumer loyalty credit card operacountry, with is low, and the industry is growtions, including 47.2 billion ing at a slower rate. Debit cards customer service, accounts and and electronic payments are collections, recov$75.5 billion in also exerting pressure on the eries, cross-selling outstanding industry." and fraud. managed loans. Active in the community, She joined "Over the last Connelly chairs the Virginia Capital One in 50 years, the Workforce Council, is past pres1994, . shortly One of Computerworld's credit card indus- ident of the Central Virginia before it spun off "Top IT Leaders" to try has under- Foodbank, and serves on as an independent visit Longwood. gone tremendous numerous boards, including the entity (it had been change, growing CJW Medical Center and the Office of Public Relations the credit card from a one size- Greater Richmond Partnership. division of Signet Bank). fits-all approach to the diversiShe has earned several accoThe Fortune 500 company fied industry of today," Connelly lades, including selection as one

of Computerworld's "Top IT leaders," one of Future Banker's "Hottest CIOs of 2001," and one of the Greater Richmond's YWCA's "Outstanding Women of the Year." Last summer she was appointed to a four-year term on the Longwood Board of Visitors by Governor Mark Warner. She is a native of Horseheads, New York, and a graduate of the University of Delaware. The next speaker in the Executive-in-Residence series will be John R. Donovan, president of ARAMARK Business Sports & Entertainment, on March 1.


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