Bucks New University - Guest lectures February-March

Guest Lecture Series - Feb-March 2015 Date: Tuesday 17th February Time: 12:00-13:00 Place: Gateway Lecture Theatre Guest Speaker: Tony Anderson - Former Marketing Director of EasyJet THE TALK: Tony was one of EasyJet’s first employees and its first marketing director. He served a pivotal role in the airline’s initial development. Tony’s talk covers the early days of EasyJet, its current marketing approach and also looks at how students can make themselves stand out to prospective employers. This talk is open to all MAPR students and is a great opportunity to see a lecture by a senior figure in the airline industry Date: Wednesday 18th February Time: 11:00-12:00 Place: Owen Harris 1 Guest Speaker: Graeme Hutchinson – Head of Sky Ad smart THE TALK: Until recently, all viewers of a TV programme on a Sky channel would be forced to view the same advert. As media has become more digital, however, new options have emerged and TV channels have had to respond accordingly.

Graeme will be delivering a lecture on Sky AdSmart - a revolutionary new approach to TV advertising. With Sky AdSmart different adverts can be shown to different households watching the same programme. This talk is open to all MAPR students Date: Wednesday 25th February Time: 10:30-11:30 Place: Gateway Lecture Theatre Guest Speakers: Rachael Edmondson-Clarke (Senior Marketing Strategy Manager) and Simon Foster (Marketing Director) THE TALK: Simon and Racheal are both senior figures at Thorntons and seasoned marketers in FMCG and services. Following a brief history of the company, the talk moves on to address current communication challenges and its strategic shift from retail outlets to FMCG products, focusing on gifting and occasions. Students will be given a live brief by the Thortons team with a follow-up “Dragons Den” panel where a prize will be awarded to the winning team. The talk is optional for all MAPR Students and compulsory for 3rd year Brand Strategy Students Date: Thursday 12th March Time: 11:00-12:00 Place: Owen Harris 1 Speaker: Sir John Hegarty (Founder of Bartle Bogle Hegarty) THE TALK: What drives, inspires and sustains Creativity?

In this 2nd Bucks Adverting Industry lecture, Sir John will be delivering a talk on creativity. Sir John is one of the world’s most awarded and respected admen. For over six decades he has been at the forefront of the creative advertising industry from the early days of Saatchi and Saatchi to Bartle Bogle Hegarty, the global company he runs today. This talk is open to all MAPR students