11
Issues Per Year “Best magazine in the business.” — Jim Dorris; PlayCraft
“As a PDB NETWORK member, your ad will be included in both the print and digital issues.”
Separate Yourself With Print All companies have developed websites, created social media pages and bought google ad words. How do you set yourself apart? Print advertising has gone full circle over the past few years and is now the way to present your company in a high class, high impact format. Companies who spend money on print advertising are proven to get more money out of their products. Step up and step out of the digital mess.
Why PDB?
Quality Control
PDB is the only magazine 100 percent focused on pontoon and deckboats. Every word, every picture and every story screams pontooning and deckboating. We have been producing this content for over 17 years…no names changes, no buyouts and no mergers. Our commitment to this specific niche has given us a strong following of advertisers and readers. We have the most experienced award winning editors who have been with us since day one.
You will find the pages of PDB magazine to be the thickest and most vivid four-color pages in the industry. We avoid shopping for the cheapest printing company to save a buck. We own our own printing company which is located right across the street. We use a sheet-fed press something which delivers high quality issues every month. Compare your ad quality to other magazines….there is a difference!
PDB magazine delivers your message with the best solutions
Andersen News
When the internet became such a powerful tool to find information, our answer was easy...we decided to be the best.
www.pdbmagazine.com
• More pontoon and deck boat information than any other site • Updated daily with fresh content • Web-exclusive articles not found anywhere else • 1,380,618 ad impressions per year • Most comprehensive product and company listings • High-volume traffic
“As a PDB NETWORK member, your company can receive multiple enhanced listings, a banner ad and web-exclusive editorial.”
ail blasts!
em *Also ask about our direct
“PDB NETWORK member’s logo included on every newsletter.” • Monthly newsletter emailed directly to pontoon and deck boat enthusiasts • 15,000 readers • New and fresh content • One of our fastest-growing segments
70,000 + followers
Social media is all about ENGAGEMENT. You can send your posts to as many followers as you want but if you aren’t engaging them, your message has zero impact. Social media and on-line advertising can reach massive amounts of people, but without engagement they are dust in the wind. PDB magazine’s social media pages are the strongest in the industry. We have proven to deliver results and the numbers show it. Here are some great examples and comparisons. Don’t drive yourself crazy trying to post your own information, give it to us and we’ll drive it home. 30,000 followers
“PDB is the clear leader in social media.” — Peter Barrett; SVP/ Smoker Craft, Inc.
763 followers
“As a PDB NETWORK member, your product will be placed within our social media pages” Reported data may be delayed up to 30 minutes
117,824 6,603
1,754
Likes, Comments & Shares
4,760
2,298
Likes
On Post
2,462
On Shares
1,029
164
865
814
793
21
Comments
Shares
4,694 4,693
On Post
On Post
On Shares
On Shares
1
Link Clicks
0
Other Clicks
People Reached
Likes, Comments & Shares
1,420
1,090
330
199
124
75
135
130
5
Likes
On Post
Comments
On Post
Shares
19,808
Post Clicks
Photo Views
X
82,176
People Reached
5,651
On Post
On Shares
On Shares
On Shares
Post Clicks
Photo Views
0
Link Clicks
14,157
Other Clicks
PAGE SIZE SPECIFICATIONS
PDB Magazine 2014 Advertising Rates Rates - Print Advertising
1/6 Horizontal
4.667” x 2.333”
1X
6X
Spread 2-Page
20,025
18,073
17,180
Back Cover
11,014
9,942
9,449
Full Page
10,013
9,035
8,467
Two-Third Page
7,831
7,066
6,720
Half Page
5,974
5,392
5,125
Third Page
4,175
3,765
3,214
Sixth Page
2,297
2,071
1,768
Rates - Web Advertising PER YEAR Banner / Tower Ads
PDB N E T W O R K
16.25” x 11”
Full Page (bleed)
1/3 Vertical
8.25” x 11”
2.25” x 10”
Full Page
7.083” x 10”
1/2 Island
4.667” x 7.333”
2/3 Vertical
4.667” x 10”
1/12 Page
1/3 Regular
4.667” x 4.833”
1/6 Vertical
2.25” x 4.833”
2.25” x 2.333”
2/3 Horizontal
7.083” x 6.667”
1,650
Enhanced Listing
*
Spread (bleed)
11X AD SIZE SPECIFICATIONS
FOUR COLOR
Magazine Trim Size: 8” x 10-3/4” Full Page Live Area: 7-1/16”x 10” Spread Live Area: 15-1/8”x 10” Spread Bleed Size: 16-1/4”x 11” Full Page Bleed Size: 8-1/4”x 11” Binding Method: Saddle Stitched
775
1/2 Horizontal
Member Rates Print Advertising
FOUR COLOR
6X
11X
Full Page
8,605
8,064
Two-Thirds Page
6,729
6,399
Half Page
5,136
4,881
Third Page
3,585
3,060
Sixth Page
1,972
1,684
Back Cover
9,468
8,999
17,212
16,342
Spread
* Call a sales representative today for complete details.
Greg Larsen
OR
208-542-2216 glarsen@harrispublishing.com MECHANICAL REQUIREMENTS Materials MUST be submitted in electronic format. If you need assistance in this matter, please contact your sales rep. FOLLOWING ARE GUIDELINES IN SUPPLYING YOUR MATERIALS: PHOTOS: Tiff preferred, EPS acceptable. All files RGB. Never CMYK. All photos should be provided at 350 dpi. Internet Web photos at 72 dpi are not acceptable for print media. Artwork: Adobe Photoshop, Adobe Illustrator (Mac, PC) all text converted to outlines. ARTWORK: Adobe Photoshop, Adobe Illustrator (Mac, PC) all text converted to outlines. All files must be CMYK. No RGB. ADS: Indesign; NO PageMaker. Include ALL fonts (printer and screen). Also send all artwork and photos. All files must be CMYK. No RGB. Highresolution (350 dpi) PDF files are also acceptable. Two color ad material must be supplied as four color process. Magazines are printed at 175 line screen.
Terri Duncan 208-542-2240 terri@harrispublishing.com
7.083” x 4.833”
1/3 Horizontal
7.083” x 3.167”
Advertising Deadlines Issue Shootout January February March April May June July August September Fall
Ad Space
Ad Material
10/28/2014 11/13/2014 12/16/2014 1/15/2015 2/12/2015 3/12/2015 4/16/2015 5/14/2015 6/18/2015 7/16/2015 9/24/2015
11/4/2014 11/20/2014 12/23/2014 1/22/2015 2/19/2015 3/19/2015 4/23/2015 5/21/2015 6/25/2015 7/23/2015 10/1/2015
12/9/2014 12/23/2014 1/26/2015 2/20/2015 3/20/2015 4/17/2015 5/21/2015 6/19/2015 7/22/2015 8/19/2015 10/27/2015
Distribution PRINT & DIGITAL • Print Readers • Digital Readers • Newsstand
PER ISSUE 246,000 * 56,000 7,200
* Print issue includes 82,000 copies plus 3x pass around (from readership survey).
MEDIA SUPPORTED: CD, DVD, e-mail, FTP. Contact your account executive for e-mail and FTP address. Harris Publishing, Inc. is not responsible for electronic files that print incorrectly due to problems with your file. We reserve the right to substitute fonts in such cases where the fonts are not supplied with the ad file. Fonts will be chosen to match as closely as possible. COMMISSIONS: 15 percent to recognized agencies for agencysupplied ads. NOTE: Publisher will charge for additional make-ready costs, including layout, typesetting and scans. Production will be billed at cost. Publisher will not honor advertising agency’s 15 percent commission if any account remains unpaid for 90 days. Inserts/Polybag/Direct Mail/ List Rental: Visit with your account executive for details and pricing. Advertiser Index provided for all advertisers. TERMS AND CONDITIONS Print cancellations not accepted after closing date. Online cancellations can be made anytime subject to short rate and per-day adjustments. All
309,200 Total
advertisements are subject to acceptance by publisher and the advertising contract is therefore deemed to have been entered into in Idaho Falls, Idaho, and governed by the laws of the State of Idaho. Both publisher and advertiser consent to that jurisdiction. Orders are accepted subject to the terms and provisions of our current Advertising Rate Card, which will prevail in case of any inconsistency or conflict with advertiser’s order. Publisher reserves the right to hold advertiser and/or its advertising agency jointly and severely liable for such monies as are due and payable to the publisher. Publisher is not responsible for the content of advertisements nor for claims arising from contents of advertisements. Publisher will not honor advertising agency’s 15 percent commission if any account remains unpaid for 90 days. Should any monies required to be paid hereunder not be paid as set forth in the invoice, the advertiser shall pay publisher, in addition to the monies owed, a delinquent charge equivalent to the maximum legal rate of interest and expenses of collection including attorney’s fees. Should reproduction materials for scheduled advertisement fail to arrive by deadline date, publisher reserves the right to repeat most recent material on hand.