Florida Press Association & Florida Society of Newspaper Editors 2636 Mitcham Drive Tallahassee, FL 32308 850.521.1161 Fax 850.577.3611
Multimedia Workshop Program Descriptions – UM 2008 MULTIMEDIA GRAPHICS Dave Stanton, Professor, University of Florida Multimedia Graphics (for designers, graphic artists, reporters who want to learn to do multimedia graphics on the web); in the multi-platform newsroom, planning the multimedia components first saves time and pays off in execution. In this three-segment workshop, you’ll learn how to approach multimedia graphics and create a checklist of steps for putting graphic projects together. You’ll see how projects are executed and learn to use the tools (including the basics of Flash) to create content for the web and the newspaper. VIDEO EDITING (Final Cut Pro) Joann Mracek, South Florida Sun-Sentinel This all day class for photographers will give shooters and introduction to video storytelling, editing in Final Cut Pro, capturing quality audio and how to shoot like an editor. It will include hands-on editing.
VIDEO REPORTING AND EDITING (Basics for PC) Candace Barbot, Video Journalist, The Miami Herald This is a basic video class for reporters that will train your how to compose a simple video, shoot B-roll, think about quality audio with time to actually shoot a clip in a digital camera and edit it into a small file that can go on the web. Editing in a PC program, adobe premier.
NEW SPACES Danny Sanchez, Orlando Sentinel Mobile and twitter and live streaming from cell phones; Social networking widgets; Imbedded video. There’s all this new stuff to try. What’s worth my time and how does it work?
WRITING AND MANAGING BLOGS Shelley Acoca, The Miami Herald For new bloggers, and editors who oversee them. What makes a blog succeed or fail? How do I attract and grow my audience. What should be in a blog? Video? Audio? Tips and practical advice.
Florida Press Association & Florida Society of Newspaper Editors 2636 Mitcham Drive Tallahassee, FL 32308 850.521.1161 Fax 850.577.3611
ONLINE STORY PLANNING Paul Cheung, Graphics Editor, The Miami Herald Niala Boodhoo, Multimedia Reporter, The Miami Herald What are the elements of multimedia story-telling and how do I work with my reporters to help make them happen? When should the planning begin, and how much time do different things take? What is worth our time and effort and what isn’t? How do I make smart choices with fewer resources?
ONLINE ETHICS Bill Mitchell, The Poynter Institute What are the do’s and don’ts in the digital space? When do you hold off on a story? Are standards different for photography? What are the rules on using sound with an online story? Tips, tricks and danger signs.
SPREADSHEETS AND DATABASES Rob Barry, The Miami Herald Stephanie Rosenblatt, The Miami Herald Learn the basics of Excel in a PC lab setting so you can help your graphics and multimedia departments develop tables for print and searchable data for the web. Learn what databases to ask for and who to give them to.
AUDIO REPORTING AND EDITING Suzette Laboy, Broadcast Editor, Associated Press You know good quality audio works well on the web. Some of your peers are doing podcasts, or capturing interviews that turn into narrated slideshows. What equipment works best? What editing software should I try? How to capture audio and edit it. SOCIAL NETWORKING AS A REPORTING TOOL Stephanie Horvath, South Florida Sun-Sentinel Facebook and MySpace are a great way to track down information and people, and a tool for crowd-sourcing. How they work and how they can work for you…on deadline. SEO and YOU Suzanne Levinson, The Miami Herald How search engine optimization impacts your website and how you write headlines and present stories to make sure Google and Yahoo treat you right. What helps and hurts you.