Motives For La La

FALL/WINTER 2012 www.motives.topnotchtrend.com

For more information, please contact: Gregory St.Fort | 718-285-2778 | greg@topnotchtrend.com

About...

Loren Ridinger Loren Ridinger grew up inspired by the world’s most iconic, beautiful women. She aspired to embody the beauty and style of the likes of Jackie O and Princess Diana, but Loren always knew that such classic beauty could only be achieved through proper skin care and perfect cosmetic application. After years of using hundreds of cosmetic and skincare products without complete satisfaction, Loren set out to create her own line that would evolve classic beauty into ageless beauty with a customized approach. Loren truly believes that all women can be beautiful, even on a budget.

Loren created Motives® cosmetics so every woman, on any budget, could enjoy high quality, custom-formulated cosmetics infused with antioxidants and vitamins that enhance true beauty and nourish the skin. While formulating Motives, Loren took into consideration the specific ingredients that can help the skin’s natural ability to deflect lines and creases. This customized approach combines a selection of revolutionary foundations, powders and concealers to create the perfect canvas for the application of color to the eyes, cheeks and lips. Loren created a variety of colors and products from Custom Blend Foundations to Luminous Translucent Powders to Rich Formula Lipsticks, allowing women to easily create the look they want for any and every occasion or mood. Motives is about feeling empowered, beautiful and achieving goals, all at an affordable price.

After the launch of Motives, Loren went on to create Cellular Laboratories® advanced skin therapy. Cellular Laboratories goes beyond masking the signs of aging by utilizing patented technology to revitalize, renew and restore skin cells. The results are amazing. Cellular Laboratories has made looking young a reality through revolutionary ingredients delivering noticeable results. The C e l l u l a r Laboratories line i n c l u d e s the f o l l o w i n g p r o d u c t s : De-Aging Crème, De-Aging Cleansing Emulsion, De-Aging Sunscreen Broad Spectrum SPF 50+, De-Aging C Serum, De-Aging Moisturizing Day Crème SPF 20, De-Aging Toner, De- Aging Eye Crème, De-Aging Body Balm, De-Aging Lifting Facial Masque, and Re-Birth Serum. Cellular Laboratories DeAging Crème effectively reduces the appearance of facial wrinkles, accelerates rhythmic skin cell turnover and brightens skin tone for a more youthful complexion. Cellular Laboratories Re-Birth Serum features Clairsome P-9 – the world’s first cosmetic-grade bioactive synthetic growth hormone-like material that supplements and replenishes the growth hormones naturally produced in the body that have been lost due to aging. It effectively reverses the aging process of the skin.

Loren strives to inspire women to live an ambitious lifestyle and infuse beauty into their daily lives with Motives and Cellular Laboratories.

She has a distinct creative vision; her love of the skin, contours of the face, natural ingredients and individual beauty are a clear reflection of her customized approach. Loren hopes to inspire all women to feel beautiful, confident, expressive and glamorous in their own skin.

About...

Motives by Loren Ridinger®, through revolutionary, cutting-edge technology, is a world leader in the customized cosmetics industry. Motives is worn by some of today’s hottest celebrities and is a favorite of makeup artists, models and photographers. Motives by Loren Ridinger strives to empower people everywhere to look and feel beautiful inside and out, while providing thousands of consultants worldwide with an opportunity to live the lifestyle they have always dreamed of. For more information, visit MotivesCosmetics.com, Loren Ridinger’s blog, My Fashion Cents, at MyFashionCents.com, and Loren’s World, a lifestyle and empowerment website, at LorensWorld.com.

About...

La La Anthony

La La Anthony has been making her own way since the age of 16, when she landed her first job at an Atlanta radio station. She has parlayed her charismatic personality and tireless work ethic into a successful media career, from her beginnings on radio, followed by television — first as a VJ with MTV, then as the star of the current hit reality show La La’s Full Court Life on VH1 — and the silver screen, both on- and off-camera, appearing in the upcoming feature film “Think Like a Man.” In addition, last October La La completed her off-Broadway run in “Love, Loss and What I Wore.” La La runs the entertainment company Krossover Productions, which produced the critically-acclaimed documentary “Tyson,” winner of Regard Knockout Award at the Un Certain Regard event during the 2008 Cannes Film Festival.

About... /SHOP.COM senior vice president Loren Ridinger, and La La Anthony, actress and TV personality, created Motives® for La La, a partnership between the two that brings the highest quality cosmetics, uniquely formulated to exemplify their love of makeup through products and colors that will complement women everywhere with beauty in every shade. Motives for La La is part of the award-winning Motives by Loren Ridinger® line and emphasizes colors and products for African American and Latina women, due to the lack of prominence many beauty lines place on ethnic markets.

“

Partnering with a woman as talented and beautiful as La La is an easy decision for us. She embodies the qualities that Motives cosmetics is all about — passion, dedication, aspiration. We are really looking forward to bringing Motives for La La to the market.

Loren Ridinger

“

Every girl always tries to find that perfect color or shade that suits her personality, and now she can do it easily and affordably.

La La Anthony

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The Motives® and Motives for La La Fall/Winter 2012 Runway Collections allow you to express your individuality and attain beauty freedom. Whether you want to put a modern spin on classic styles with bold colors or get beauty in every shade with luminous and sexy minerals, these collections will meet your beauty needs with the hottest trends.

1. MoTIvEs ® FALL/WINTER 2012 RuNWAy CoLLECTIoN PRESH7 I $29.95 Motives Fall/Winter 2012 Runway Collection puts a modern spin on 1920s style, defining individuality with a sexy, modern feel.

2. MoTIvEs ® FoR LA LA FALL/WINTER 2012 RuNWAy CoLLECTIoN 2012MFLP I $29.95 Inspired by the newest, hottest trends that La La loves, the Motives for La La Fall/Winter 2012 Runway Collection features four new dramatic mineral eye shadows. Luminous, sexy, sultry — Motives for La La achieves beauty in every shade.

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MoTIvEs ® sToLEN kIssEs LIp kIT

(left)

82MLP I $35.00 Stealing a kiss has never been so enticing! Featuring nine of the most beautiful lipstick shades of the season, the Motives Stolen Kisses Lip Kit comes in an easy-to-carry palette.

MoTIvEs ® sWEET REvENgE LIp kIT

(right)

83MLP I $35.00 1 3

Revenge has never been sweeter with Motives Sweet Revenge Lip Kit, featuring stunning pinks to bold reds in six lipsticks and three lip glosses.

3. MoTIvEs ® REd My LIps LIp quAd 100MLQ I $35.00 You’ll fall in love with our new Motives Red My Lips Lip Quad! The four complementary shades can take your lips from soft to sexy in an instant! *Products highlighted in pink are part of the Motives for La La collection.

4. MoTIvEs ® FoR LA LA MINERAL bRoNzINg shIMMER poWdER 100MLBP I $24.50 Lightweight and illuminating, Motives for La La Mineral Bronzing Shimmer Powder can add shimmer wherever you want. This fine powder applies easily and provides a warm, earthy undertone, adding great shimmer.

MoTIvEs ® gLITTER EyELINER 100MGE (Starry Eyes) I $12.95 Glitter is all the rage for the winter and holiday season! Motives Glitter Eyeliner helps you add a touch of glam or more dramatic sparkle to your eyes.

105

105MFL

MoTIvEs ® MINERAL LIp shINE 69MLG (Glam) I $16.50 Sparkle this season with the new Motives Mineral Lip Shine. It adds a sheer shimmer on top of lipsticks and lip glosses that not only shines, but moisturizes and protects your lips from dryness.

1. MoTIvEs ® FoR LA LA MINERAL LIp shINE

5. MoTIvEs ® FoR LA LA MINERAL EyEbRoW pENCIL

106

106MFL

100MLBP I $14.00 Gentle to use, the dual-ended waterproof Motives for La La Mineral Eyebrow Pencil helps define the brows naturally and precisely. Easily glide on smooth, perfect lines with one side, while blending and grooming with the other.

107

107MFL

$16.50

108

108MFL

Auburn 60MLWP

Runway 112MLMG

Dark Brown Medium Brown 61MLWP

62MLWP

Soho Pink

MoTIvEs ® FALsE EyELAshEs $6.95

113MLMG

2. MoTIvEs ® FoR LA LA MINERAL LIpsTICk

MoTIvEs ® FoR LA LA MINERAL khoL EyELINER

$15.75

12MLKE (Violet) I $14.00

The three newest additions to the Motives for La La Mineral Lipstick collection are sure to please!

The three new long-lasting warm and cool shades includes Queens, which can be added to any lipstick to provide a touch of summer.

The newest addition to the Motives for La La Mineral Khol Eyeliner collection, Violet provides intense, long-lasting color that glides on smoothly and precisely.

Achieve more natural-looking lashes with Motives False Eyelashes, featuring a thinner lash line band.

Four to choose from!

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1

Brooklyn 107MLML

Queens

Manhattan

108MLML

109MLML

3. MoTIvEs ® FoR LA LA MINERAL LIp CRAyoN $14.00 3

Define your lips with Motives for La La Mineral Lip Crayon’s amazing staying power and color retention.

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MoTIvEs ® LAsh pRIMER 100LP I $15.95

Cinnamon

Cotton Candy

Mocha

Raspberry

100MLMP

101MLMP

102MLMP

103MLMP

Dramatize, volumize and lengthen your lashes thanks to Motives Lash Primer’s flake-free, long-wear, conditioning formula.

*Products highlighted in pink are part of the Motives for La La collection.

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1. MoTIvEs ® & MoTIvEs FoR LA LA NAIL LACquER

MoTIvEs ® NAIL LACquER CoLLECTIoN

$6.95

12MNP I $139.95

Long-lasting color has never been easier. The sexy, trend-setting colors of Motives and Motives for La La Nail Lacquer glide on smoothly and provide a brilliant, chip-resistant finish.

The Motives Nail Lacquer Collection features all 24 hot new trend-setting colors Motives has to offer.

Perfect for any look and any occasion! Please note: For Canadian purchases, the Nail Lacquer Collection does not include the Motives for La La colors.

MoTIvEs ® FALL/WINTER 2012 NAIL LACquER CoLLECTIoN I Love to Coral

Swagger

Emerald City

5400MNP

5401MNP

5402MNP

Exotica

5404MNP

MoTIvEs ® RETRACTAbLE LIp & EyE bRush

Vintage

5408MNP

Singing the Blues Red Stiletto 5405MNP

Fudge My Age

5406MNP

Starlet

11MNP I $29.95

Tuxedo

5403MNP

Motives Fall/Winter 2012 Nail Lacquer Collection offers six of the trendiest shades inspired by the runways. Perfect for day or night – these colors are sure to be a hit this holiday season! Colors includes Swagger, Emerald City, Singing the Blues, Vintage, Fudge My Age and Starlet.

A Little Risque 5407MNP

Steel My Heart

5409MNP

5410MNP

5411MNP

Prissy Pink

Prom Queen Melon Dramatic

Regal

Wedding Dress Clear Top Coat

44MBR I $9.95 Let your makeup do double duty! The Motives Retractable Lip and Eye Brush is a two-in-one essential that lets you do touch-ups to your lips and eyes whenever, wherever. Easy to use, it will be your new must-have!

Pink Me Up 5412MNP

5413MNP

5414MNP

5415MNP

MoTIvEs ® FoR LA LA RETRACTAbLE LIp & EyE bRush 31MLMBR I $9.95

Tahiti Surf 5417MNP

5418MNP

Base Coat

Cuticle Oil

500MBC

500MCO

5419MNP

5416MNP

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MoTIvEs RETRACTAbLE poWdER bRush 43MBR I $9.95 The lightweight Motives Retractable Powder Brush can be opened and closed as needed. When closed, the bristles are fully covered to avoid any in-transit damage. Great for all applications of powders, blushes and mineral makeup.

MoTIvEs ® FoR LA LA RETRACTAbLE poWdER bRush

Tonic

Marquee

5002MNP

5003MNP

30MLMBR I $9.95

*Products highlighted in pink are part of the Motives for La La collection.

Avenue

Amnesia

5000MNP

5001MNP

Empire

5004MNP

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For additional information, please contact: Gregory St. Fort | 718-285-2778 greg@topnotchtrend.com www.motives.topnotchtrend.com