L'Ecole Du Vin De Bordeaux with Lowes Foods - sales guide by gregoryvine

SELLING BORDEAUX

A Retail Sales Guide

2020

BORDEAUX TODAY THE BORDEAUX VINEYARD Bordeaux is located in Southwest France and is adjacent to the Atlantic Ocean. Bordeaux’s 65 AOC’s are segmented by three waterways: the Garonne and Dordogne rivers and the Gironde, a 50-mile-long estuary flowing northward into the Atlantic.

The reputation of Bordeaux wines owes much to their diversity: the variety of soils, microclimates, and talented winegrowers, and the meticulous blending of world-renowned grape varieties, have made Bordeaux synonymous with quality and elegance.

THE PEOPLE

5,600 WINEGROWERS

THE TERROIR The largest French AOC vineyard region

300 MERCHANTS

273,792 ACRES

77 BROKERS

65 APPELLATIONS

29 COOPERATIVES 3 UNIONS

of planted vines

(AOC)

55,500,000 CASES Average annual production

TOP 5 REAS KEY SELLING POINTS

QUALITY AND AFFORDABILITY

THE BIRTHPLACE OF AMERICA’S FAVORITE VARIETIES

Bordeaux sets the standard for quality. With an average bottle price of $20 and more than two thousand years of fine winemaking history, Bordeaux offers vast opportunity for consumers to trial wines of distinctive character at accessible price points.

DID YOU KNOW?

Only 4% of Bordeaux producers are classified growths.

Cabernet Sauvignon, Merlot, and Sauvignon Blanc are planted worldwide but have been cultivated and perfected in Bordeaux for centuries. The region’s unparalleled experience with these varieties makes Bordeaux the benchmark for customers who seek out these varieties.

DIVERSITY AND RANGE OF STYLES

Bordeaux’s range of styles are more diverse and exciting than ever: the reds are brighter, fresher and ready-to-drink at an early age; the dry white, rosé and Crémant offer exceptional quality and value; and Sweet Bordeaux pairs effortlessly with a wide range of foods.

Why we love Bordeaux...

18 Bottles Sold

Every Second

Around the World

U T M

SONS TO DRINK BORDEAUX

#4 #5

U.S. is a Top Export Market

NEXT GENERATION WINEMAKING Bordeaux embraces its younger generation of winemakers who are bringing curiosity, innovation and a modern approach while respecting the regionâ&#x20AC;&#x2122;s tradition and heritage.

SUSTAINABILITY 65% of Bordeaux producers hold environmental certifications and uphold a collective commitment to sustainable winemaking. Look for the following logos which designate environmental certifications:

26M Bottles Sold in 2019

DIVERSITY IN STYLES GET TO KNOW BORDEAUX’S AMAZING RANGE OF STYLES Bordeaux has 65 designated appellations in total. This large region can be grouped into 5 main areas: Left Bank, Right Bank, Dry Whites, Sweet Whites, and Côtes de Bordeaux.

BORDEAUX RED BLENDS Bordeaux has perfected the art of the red blend over centuries. Modern reds from Bordeaux are brighter, fresher, and ready-to-drink earlier. The primary grapes of the Bordeaux blend add distinctive character. MERLOT Plushness, Texture, Blue and Red Fruits

LEFT BANK reds typically possess a Cabernet Sauvignondominant blend

CABERNET SAUVIGNON Power, Rich Color, Tannin, Ageability, Black Fruits CABERNET FRANC Fragrance, Black and Red Fruits, Freshness

DID YOU KNOW?

Merlot is the most widely-planted variety in Bordeaux

RIGHT BANK reds typically possess a Merlotdriven blend

DRY WHITES & SWEET WHITES MERLOT

CABERNET

Bordeaux’s dry and sweet white wines offer exceptional quality and value. Like Bordeaux SAUVIGNON FRANC reds, the whites are also blends. Produced in 8 appellations, Bordeaux’s golden, late harvest styles range in flavor and taste profiles. These wines are excellent as an apéritif, pair perfectly with a wide range of foods and make lively cocktails. SAUVIGNON BLANC Freshness, Liveliness, Aromatics SÉMILLON Mouthfeel, Texture, Ageability

THE U.S. is the No. 1 export market for dry white Bordeaux.

DID YOU KNOW?

Sémillon is the dominant grape variety in Sweet Bordeaux and Sauvignon Blanc is the dominant variety for dry white Bordeaux.

SAUTERNES & BARSAC include some of the world’s most age worthy and acclaimed sweet wines. CÉRONS and LOUPIAC make accessible sweet and fruity white wines.

UP-AND-COMING: ROSÉ AND CRÉMANT DE BORDEAUX BORDEAUX ROSÉS are balanced and full of character. Customers can also expect top quality rosé at accessible price points made from classic Bordeaux variety or entirely from Cabernet Sauvignon and Cabernet Franc. CRÉMANT DE BORDEAUX offers the quality of Champagne at a fraction of the cost. Known for its creamy texture, sales of this style have steadily doubled over the past three years.

PAIRINGS BY STYLE & REG

RED WINES

GION 1

Bordeaux AOP, Côtes de Bordeaux, Bordeaux Supérieur

SMOOTH & FRUITY

AROMAS: Strawberries Blueberries Violet Keeps for 1-5 years

Burgers

Serve 55 - 59°F

Salmon

Easy-drinking & affordable

Spaghetti

Soft Cheeses

Saint-Émilion, Pomerol, Fronsac (Right Bank - Merlot dominant)

Lamb

Parmesan

Chili

Mushroom Risotto

Steak

AROMAS: Cherry Raspberry Blackberry Cedar & Violet Keeps for 15-20 years

Serve 59 - 62°F

ROUND & STRUCTURED

Médoc, Graves, Pessac-Léognan (Left Bank - Cabernet Sauvignon dominant)

POWERFUL & INTENSE

AROMAS: Blackberry Blueberry Cinnamon Coffee Keeps for 5-50 years

Charcuterie

Steak

Serve 59 - 62°F Lamb

Duck

PAIR 1

Bordeaux AOP, Entre-Deux-Mers, Côtes de Bordeaux

VIBRANT & FRUITY

AROMAS: Lemon Grapefruit Peach White flowers Keeps for 1-3 years

Hummus

Sushi

Serve 44 - 52°F

Caesar Salad

Goat Cheese

Graves, Pessac-Léognan

Fish Tacos

Roasted Chicken

AROMAS: Apricot Pear, Peach Honeysuckle Hazelnut

Macaroni & Cheese

Thai Food

Keeps for 2-8 years

Serve 48 - 54°F

STRUCTURED & GENEROUS

Crémant de Bordeaux

VIBRANT & FRUITY

AROMAS: Lemon Hazelnut White flowers Keeps for 1-3 years

Scallops

Oysters

Serve 44 - 52°F Potato Chips

Dumplings

RINGS BY STYLE & REGION

DRY WHITE WINES

PAIRINGS BY STYLE & REG

SWEET WINES

GION

Bordeaux AOP, Bordeaux Supérieur, Premières Côtes de Bordeaux, Graves

SMOOTH & FRUITY

AROMAS: Grapefruit Pineapple Lychee White flowers Keeps for 2-5 years

Serve 48 - 54°F

Indian Cuisine

Figs

Ginger Bread

Spicey Pho

Sauternes, Loupiac, Sainte-Croix-du-Mont

Duck

AROMAS: Orange peel Honey Pear White flowers

Blue Cheese

Keeps for 2-5 years Turkey

Pumpkin Pie

Serve 48 - 54°F

UNCTUOUS & INTENSE

TALK

“

“I LIKE RED BLENDS AND MY BUDGET IS $20. WHAT’S A GREAT OPTION FROM BORDEAUX?” Bordeaux is the home of red-blends. I would recommend a Bordeaux AOP, Bordeaux Supérieur or Côtes de Bordeaux, for an entry-level Bordeaux. “I LIKE TO DRINK DRY WHITES. WHAT WOULD YOU RECOMMEND FROM BORDEAUX?” If you’re looking for something vibrant and fruity, look to Entre-Deux-Mers. A white from Graves or Pessac-Leognan will be more structured and generous. “I AM A FAN OF SMOOTHER, MORE MELLOW REDS.” A red blend that is more Merlot-dominant will have the round texture you’re looking for: a wine from Bordeaux’s Right Bank (Pomerol or Saint-Émilion) or Côtes de Bordeaux are very nice choices. “I LIKE MY REDS TO BE BIG, BOLD, AND TANNIC.” If you like bold, age-worthy wines, look to Bordeaux’s Left Bank. Bottles labeled Médoc AOP will be more budget-friendly, while smaller sub-appellations in the Haut-Médoc (Pauillac, Margaux, Saint-Julien, and Saint-Estèphe) will be in the premium price range.

TEST YOUR KNOWLEDGE!

Link to Survey Monkey

KING TO YOUR CUSTOMER

“I NEED A WINE FOR THANKSGIVING AROUND THE $20 MARK.” A vibrant and fruity Sauvignon-blanc based wine from Entre-Deux-Mers is a great aperitif to precede a multi-course meal. For the main dishes, a generous white from Pessac-Léognan or Graves or a medium-bodied red from the Côtes or Cru Bourgeois regions pair with a wide variety of foods, including turkey. For an unexpected Thanksgiving wine pairing, try a sweet Bordeaux. “I’M LOOKING FOR A SWEET WINE - CAN YOU RECOMMEND A NICE BOTTLE FROM BORDEAUX?” If you’re looking for something smooth and fruity, look for a sweet wine from Premières Côtes de Bordeaux or Graves. For more unctuous and intense aromatics, I would recommend a bottle from Sauternes, Loupiac, or SainteCroix-du-Mont.

“

CAN YOU RECOMMEND THE BEST BORDEAUX TO GIVE AS A GIFT? Bordeaux has a range of styles that are excellent for gifting. Choose from any of the following depending on the receiver’s preference: Red: Left Bank: Haut-Médoc; Right Bank: Saint-Émilion Dry white - Pessac-Léognan Sweet white: Sauternes Sparkling: Crémant de Bordeaux

STAY CONNECTED THE BORDEAUX WINE SCHOOL With over 250 experts from all over the world, The Bordeaux Wine School offers educational workshops and training webinars targeted to on-and-off premise sales professionals. From the amateur to professional levels, The Bordeaux Wine School will guide you through the living heritage of Bordeaux.

SCHOOL IN BORDEAUX

1989

FOUNDED

250+

ACCREDITED TRAINERS

COUNTRIES

14,000+

STUDENTS TRAINED IN FRANCE IN 2019

85,000+

STUDENTS TRAINED WORLDWIDE IN 2019

WEBINARS Sign Up for LIVE WEBINARS or Watch As Yo Go with WEBINAR REPLAY

LEARN AS YOU GO! With the OEnoBordeaux App

CONNECT WITH US ecolduvindebordeaux.com

Chateau Puybarbe Château Puybarbe is situated at the highest elevation of the Côtes de Bourg appellation looking over the Gironde estuary on the right bank of Bordeaux. The 41-hectare vineyard comprises predominantly Merlot and Cabernet Sauvignon and is cultivated according to sustainable philosophies. Château Puybarbe uses no herbicides or chemical fertilizers and is both HVE (High Environmental Value) and ISO 14001 certified. Modern winery integrates many technical advances at the service of a traditional know-how respectful of the grapes and the wine, and with a clear objective to be one of the best producers in AOP “Côtes de Bourg”.

Vineyards

The vineyards sit on a south-sloping sun-drenched plateau on the highest point of the appellation Côtes de Bourg. Vines are planted at 5,000 plants per hectare in calcareous-clay soils. Average age of vines is 29 years, oldest parcels 75 years. The vineyard is managed sustainably. Natural weeds between the rows absorb excess moisture and promote microbial life in the soil. The vines are pruned to the double Guyot method, cultivated according to sustainable viticulture practices and with a strict control of yields.

Winemaking

Meticulously selected grapes entered first a 4-day cold maceration, followed by temperature-controlled fermentation to retain the purity of fruit, elegance, and freshness. Long and gentle 60-day extraction, parcel by parcel vinification, racking three times in vats and two times in barrels. Aging 22 months in French oak barrels (50% new, 50% second round). Barrels came from three various coopers with light to medium toasting and additional aging for 8 months in bottles.

Chateau Puybarbe – Finnish purity, French tradition combined

Hundreds of years old Château Puybarbe estate was transferred to Finnish ownership by Riku and Anna Väänänen during 2016-2018. This high-quality wine-producing estate enjoys a prime location on one of the highest hills in Bordeaux wine region, east of the Gironde River Gulf, opposite the Margaux appellation. Its calcareous-clay soils produce excellent wine of the classic, but somehow surprisingly modern Bordeaux character. The estate owns about 41 hectares of vineyards, about 80% of Merlot and the rest of the Cabernet Sauvignon, Cabernet Franc and Malbec varieties.

Chateau Puybarbe does not use any herbicides or chemical fertilizers and is has the highly esteemed HVE (High Environmental Value) certification. Vineyards are cultivated according to sustainable practices promoting the biodiversity of the nature and microbial life in the soils.

The respect for nature and perfection in winemaking is clearly present in Chateau Puybarbe wines and the owner family, winemaker and the long time employed team - all share the passion of producing excellent wines, wines that tell the story of the soil, the vines and the weather– every year, year after year. www.chateaupuybarbe.com

Château Puybarbe, Lieu dit Puybarbe, 33710 Mombrier, France | +33 (0)5 57 64 37 41 | Contact : Riku Vaananen (riku@chateaupuybarbe.com) Anna Vaananen (anna@chateaupuybarbe.com) Imported by Banks Channel LLC 318 Indera Mills Ct. Winston Salem, NC 27101 www.bankschannelusa.com

WINE TECHNICAL SHEETS GAÏA DE PUYBARBE 2016 Côtes de Bourg

Château Puybarbe is situated at the highest elevation of the Côtes de Bourg appellation looking over the Gironde estuary on the right bank of Bordeaux. The 36-hectare vineyard comprises predominantly Merlot and Cabernet Sauvignon and is cultivated according to sustainable philosophies. Château Puybarbe uses no herbicides or chemical fertilizers. A modern winery was inaugurated for the year 2001’s harvest. It integrates many technical advances, at the service of a traditional know-how respectful of the grapes and the wine, and with a clear objective to be one of the best producers in AOP “Côtes de Bourg”. THE VINEYARDS The vineyards sit on a south-sloping sun-drenched plateau. Vines are planted at 5,000 plants per hectare in calcareous-clay soils. Average age of vines is 29 years, oldest parcels 75 years. The vineyard is managed sustainably. Natural weeds between the rows absorb excess moisture and promote microbial life in the soil. The vines are pruned to the double Guyot method, cultivated according to sustainable viticulture practices and with a strict control of yields (max 52 HL per hectare) on a plot by plot basis.

Country

Simon Abrivard Bordeaux AOP Côtes de Bourg France

Alcohol

14,5%

Residual sugar

< 2g/l

Contains sulphites Vegetarian/Vegan ftiendly Vegan certified

Yes

Milk/Eggs

No/No

Organic/Biodynamic

No/No 120 000 bottles 12X750ml

THE BLEND Merlot 88%, Cabernet Sauvignon 8%, Cabernet Franc and Malbec

750ml Natural cork

AWARDS

Winemaker Region Subregion

Production Case unit of measure Formats Available Closure

Yes/Yes

WINEMAKING Meticulously selected grapes entered first a 5-day cold maceration, followed by temperature-controlled fermentation to retain the purity of fruit, elegance and freshness. Long and gentle 60-day extraction, parcel by parcel vinification, racking three times and aging for 10 months prior bottling.

Gaia de Château Puybarbe 2016 • •

Gold Medal in « Concours de Vins de Bordeaux Aquitane 88 Wine Enthusiast

SERVING SUGGESTIONS This wine is a delight with various including rich salads, various vegetarian meals as well as moderate red-meat dishes. Roasted chicken, fried veal escalope & duck confit.

Imported by Banks Channel LLC 318 Indera Mills Ct. Winston Salem, NC 27101 www.bankschannelusa.com

WINE TECHNICAL SHEETS LE ROC DE CHATEAU PUYBARBE 2016 Côtes de Bourg

THE VINEYARDS

Country

Simon Abrivard Bordeaux AOP Côtes de Bourg France

Alcohol

14,5%

Residual sugar

< 2g/l

Contains sulphites Vegetarian/Vegan ftiendly Vegan certified

Yes/Yes

Milk/Eggs

No/No

Organic/Biodynamic

No/No 13 000 bottles 12X750ml

Winemaker Region Subregion

Production Case unit of measure Formats Available Closure

The vineyards sit on a south-sloping sun-drenched plateau. Vines are planted at 5,000 plants per hectare in calcareous-clay soils. Average age of vines is 29 years, oldest parcels 75 years. The vineyard is managed sustainably. Natural weeds between the rows absorb excess moisture and promote microbial life in the soil. The vines are pruned to the double Guyot method, cultivated according to sustainable viticulture practices and with a strict control of yields (52 HL per hectare) on a plot by plot basis.

Yes

750ml Natural cork

Merlot 96%, Cabernet Sauvignon, Cabernet Franc and Malbec

AWARDS Le Roc de Château Puybarbe 2016 • • •

Gold Medal in « Concours de Vins de Bordeaux Aquitane 90/100 points from Decanter Awards 91 Wine Enthusiast

SERVING SUGGESTIONS Roasted duck, red-meat dishes, game.

Imported by Banks Channel LLC 318 Indera Mills Ct. Winston Salem, NC 27101 www.bankschannelusa.com

ChĂ˘teau Les Combes Acreage: 15 hectares Grape variety: Merlot 70 %, Cabernet Sauvignon 20%, and Cabernet Franc 10% Age of vines: 60 years Density: 5000 plants by hectare Production: 50 hectolitres by hectare Height: 20 in 45 meters Exposition: North and West Prune: Bordeaux (double guyot) Soil: clay

History: first family property acquired in the end of the 19th century, Chateau Les Combes is represented by a wide range of Bordeaux Blancs (dry and softness) today, RosĂŠ and LussacSaint-Emilion. The totality of the vineyard was planted in varieties of white grapes to 1970s. Today, 8 % of the vineyard is always worked with white Sauvignon and Semillon. It is one of the most qualitative wines of the appellation. Vineyard: at the pruning, the disbudding (cut a bud on two) is systematic. Dices which the vine pushes, the manual cut of suckers is realized (cut wood without grape absorbing of the sap) in the head of the vine stock and on the base. The thinning-outs of leaves allow the optimal maturation of grapes without changes. Grapes are harvested at maximum maturity, to increase the varietal expression and the style. Cellar: The grape harvest is pressing directly and put in a stainless steel tank. After day, this juice is cleaned out and the lowtemperature fermentation is realized on barrels. The maturing on fine lees is during 4 months with batonnage and ends by the assemblies and the preparation for the bottling. Wine: Deep red. The nose of red fruit and toasted flavors is very intense. The attack is smooth and generous, round and fruity mouth. Easy to drink and long, this wine shows the Bordeaux blend expression at full maturity with the three main grape varieties we use in our area.

Imported by Banks Channel LLC 318 Indera Mills Ct. Winston Salem, NC 27101 www.bankschannelusa.com

WIN THE WINERY The huge modern winery spreads over 2000 m2 and has been dug into the hillside to guarantee natural freshness and isolation; it has been equipped with powerful material insuring coolness, temperature control and micro oxygenation by using physical methods, which therefore guarantee high and constant quality to their wines along with optimal conditions for vinification. Performance and tradition blend to highlight the Château Pique-Sègue’s particularity under the cellar master’s and the consulting oenologist’s watchful eye. Château Pique-Sègue is one of the main producer of Montravel AOC. Identified during the 14th century by the Archbishop of Bordeaux, the Château Pique-Sègue vineyard already had at the time the reputation of being the best producer of Montravel and Bergerac. Between Saint-Emilion and Bergerac, the vineyard is located on the hill of Libournais, an exceptional soil. Run by Philip and Marianne Mallard the 180 hectares (360 acres) property includes 66 hectares (132 acres) of grapes along with a large HBL Limousins cattle herd meant for HBL breeding purposes with high genetic values.

THE WINE

Montravel Rouge 15 months ageing process in French oak barrel Grape variety: Merlot 90 %, Cabernet Sauvignon, 10 % Montravel rouge is a sumptuous wine similar to great wines like Saint-Emilion. It meets very high standard productions conditions particularly in terms of plantation density (5000 vine plants per hectare) and restriction of yields. The clay-limestone soils of the hills of Libournais are the perfect soil for red vines to express their variety of flavors TASTING: It has the typical color of great wines, deep red garnet. The nose is expressive. It is well balanced on the palate and has a good tannic structure. Strong flavors are those of black fruits, cherry, underlined by woody vanilla. Finish is intense and lingering. SUGGESTION FOR ACCOMPANIMENT: Serve at room temperature, needs to be aerated before tasting. Refined dishes like game, poultry, red meat served in sauce or even strong cheese will be this great Merlot best allies. ALONG WITH: Venison, Foie Gras: even better with a great red wine! For dessert, a chocolate based anything of course!

Imported by Banks Channel LLC 318 Indera Mills Ct. Winston Salem, NC 27101 www.bankschannelusa.com

NE TECHNICAL SHEETS

Château Freyneau and La Tuilerie At Montussan, between Saint-Emilion, Libourne and Bordeaux, Château Freyneau and Château La Tuilerie enjoy a magnificent terroir that gives these wines their roundness, their generosity and framing. Château Freyneau and Château La Tuilerie now represent 45 hectares of vines with an average age of 35. Château Freyneau was built in 1897. Several owners have followed all of which contributed to perpetuate the tradition of wine.It was in 1981 that Madame and Monsieur Jean-Pierre MAULIN owners and operators of 20 hectares of vines surrounding Château Freyneau and bought the enclosure La Tuilerie which is still owned by Maulin's family. His studies ended on Pauillac Medoc prestigious properties, Eric Maulin took over the family property in 1990 and gradually shapes the vineyard starting with a thorough job of soil. Follower of a natural approach to the work of the vine, Eric practice a reasoned culture, parcel by parcel. Its new modern winery combines technology (temperature control, punching, etc.). With his wife Valerie, this pair of lovers develops white, rosé and intense reds, recognized and nominated by professional critics.

Imported by Banks Channel LLC 318 Indera Mills Ct. Winston Salem, NC 27101 www.bankschannelusa.com

WINE TECHNICAL SHEETS Château de Gassis 2016 The vineayard is located in the Commune of Montussan in the Entre-Deux-Mers area, halfway between Bordeaux and Libourne / Saint-Emilion, the Maulin family runs a 53 hectares field. Grape varie)es: 95% Merlot about 5% Cabernet Sauvignon about Soil: the 35 years old vines are planted on a clay limestone soil, on a hillside, thus benefiJng the fruit maturity. Vineyard area: 25 ha Grape Yield: 42 hecto/hectare Appella)on: Bordeaux Supérieur Vi)culture: the planJng density is about 4500 feet per hectare, we work our soils mechanically and praJce the reasoned fight on property since 1990. We do a short pruning in order to reduce our yields and thus obtained a more qualitaJve grape. Vinifica)on: the harvesJng is done in mechanical way with a sorJng at the arrival, and temperature controls. We do a long maceraJon of 8 weeks and we produce coloured wines, and focus on flavours. Produc)on: 140 000 boUles BY NAOTAKA KATO

EARL MAULIN ET FILS RCS BX D 382434314 33450 MONTUSSAN PHONE 00 33 (0)5.56.72.95.46 & FAX 00 33 (0) 5 56 72 84 29 www.chateau-freyneau.com

S Château Freyneau 2015 Cuvée Traditionnelle

The vineayard is located in the Commune of Montussan in the Entre-Deux-Mers area, halfway between Bordeaux and Libourne / Saint-Emilion, the Maulin family runs a 53 hectares field. Grape varie)es: 80% Merlot about 10% Cabernet Sauvignon about 5% Cabernet Franc about Soil: the 35 years old vines are planted on a clay limestone soil, on a hillside, thus benefiMng the fruit maturity. Vineyard area: 13 ha Grape Yield: 40 hecto/hectare Appella)on: Bordeaux Supérieur Vi)culture: the planMng density is about 4500 feet per hectare, we work our soils mechanically and praMce the reasoned fight on property since 1990. We do a short pruning in order to reduce our yields and thus obtained a more qualitaMve grape. Vinifica)on: the harvesMng is done in mechanical way with a sorMng at the arrival, and temperature controls. We do a long maceraMon of 8 weeks and we produce coloured wines, and focus on flavours. Produc)on: 58 000 boUles

BY NAOTAKA KATO

EARL MAULIN ET FILS RCS BX D 382434314 33450 MONTUSSAN PHONE 00 33 (0)5.56.72.95.46 & FAX 00 33 (0) 5 56 72 84 29 www.chateau-freyneau.com