Gregory + Vine Capabilities updated March 2020

BRANDING + COMMUNICATIONS FOR WINE, BEER, SPIRITS + LIFESTYLE

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TEAM

QUINTESSA TEAM PRESENTERS

TRISH HEYWOOD Managing Director, WSETdip

HELEN GREGORY Founder/Director EMMA MRKONIC, Account & Digital Manager

WHAT WE BRING A PROVEN TRACK RECORD IN PREMIUM BEVERAGE AND LIFESTYLE ACCOUNTS FROM GLOBAL AND NATIONAL POINTS-OF-ORIGIN.

SENIOR ACCOUNT DIRECTORS lead all strategic planning and brand execution daily.

WINE AND HOSPITALITY EXPERTISE, including fluency in Italian, French, Spanish, and Portuguese.

DEPTH OF RELATIONSHIPS with regional and national lifestyle/print media; broadcast media; regional editors; spirits, wine and food influencers; and digital communities.

SOCIAL MEDIA/DIGITAL INTEGRATION, including content management, digital promotion and creative.

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COMMITMENT TO WOMEN + DIVERSITY AN AGENCY STANDARD We are a woman-owned agency with an expansive view of the wine world and over 20 years of global business experience in the beverage, travel, lifestyle and finance categories.

Gregory + Vine is a “Certified Women-Owned Business� and a Partner-Member of Women of the Vine & Spirits. Founder Helen Gregory is also an active participant in the annual Princeton Prize in Race Relations, committed to advancing racial equity through lifelong learning.

OUR CLIENTS

FINE WINE

CRAFT BEER, SPIRITS & OTHER

OTHER

OUR PR SCOPE A FULL-SERVICE APPROACH • •

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Manage all content and press outreach: press releases, media alerts, pitches, media kits, bios, event materials SCRIPT strategy presented to client with article/target goals: o Print, digital and broadcast o Lifestyle vs. Trade o Geo-targets Crisis management – preparedness and experience Creative support to drive visual impact and design with best practice digital sharing tools for clients and media partners

HOW WE MANAGE SUCCESS • • • •

Execution of messaging themes with clear placement objectives Organization of images, content and samples as needed Media briefing and training of spokespeople Detailed planning and Client communications

SCRIPT HOW WE SET OBJECTIVES AND TRACK RESULTS

Set goals Create Content Review with client Identify targets Pitch Track

KEY AUDIENCES & REACH MEDIA REGIONAL, NATIONAL & INTERNATIONAL OUTREACH

SOCIAL/DIGITAL

BRAND STORY

CREATIVE TRADE & CONSUMER ENGAGEMENT

INFLUENCERS BRAND ENGAGEMENT & ENDORSEMENT

EXPERIENTIAL EXPERIENCE BRAND TRIAL AND ENGAGEMENT

DEPTH OF MEDIA RELATIONSHIPS DESIGN/LUXURY/TRAVEL

LIFESTYLE

WINE & FOOD

BUSINESS

AGENCY PR BIOS HELEN GREGORY, FOUNDER / DIRECTOR Prior to founding a lifestyle marketing agency in May 2001, Helen was a communications manager for ICEX/Wines from Spain and a director of the brand management team at Kobrand Corporation, overseeing prestige brands such as Maison Louis Jadot, Champagne Taittinger, Cos D’Estournel and Sassicaia. She has worked in strategic brand management for industry leaders such as Moët Hennessy USA, Rémy Cointreau, Founders Brewing Co., MGP Ingredients, STOLI and Robert Mondavi Winery, and has led multi-annual regional campaigns for Drink Ribera, DO Rias Baixas, DOP Cariñena, Wines from Spain, France Sud-Ouest, and Prosecco Superiore. A graduate of Princeton University with a B.A. in Politics/Economics and a recipient of the prestigious Jean Monnet Fellowship in Business from the Ecole Polytéchnique in Paris, Helen speaks French, Spanish and Italian and received the National Association of Women Woman of the Year Award for Excellence in Marketing.

TRISH HEYWOOD, MANAGING DIRECTOR Trish has worked in branding and marketing communications strategy for more than 15 years. Her career is rooted in consumer insights to inform highly effective communications strategies. While managing Weber Shandwick Worldwide’s Western Canadian offices, Trish led the Instituto dos Vinos de Douro e Porto account. She has worked with leading multinational consumer goods companies and communications firms on three continents and has conducted research around the globe in 16 countries. Trish has a Masters of International Management and recently completed the Wine and Spirits Education Trust (WSET) Diploma.

NATASJA MALLORY, ACCOUNT DIRECTOR Tasja completed a Master’s Degree in Food Service Management at New York University and also holds a degree in Journalism. She simultaneously worked as the Purchasing Manager (overseeing a $3.5 million annual budget/inventory) for the prestigious Union Square Hospitality Group/Gramercy Tavern under top chef Tom Colicchio and her mentor, Danny Meyer. Tasja moved to Paris in September 1998 to work for Caves Augé as an Assistant Sommelier/Manager, and was then recruited as the Director of the International Wine Department for Lavinia wine boutique in Spain. Fluent in Italian, Tasja left Lavinia to serve as Technical Director of Italian importer Mergalli Giuseppe, and as a founding Partner in Tuso, specializing in wine education and marketing initiatives for food and wine clients. With her mastery of Spanish, French, Italian, and Portuguese, Tasja is a a recognized judge for the European Taster’s Guild. She joined the agency in 2011 and has brought her significant experience to develop the European account division from Veneto to Oporto.

AGENCY PR BIOS EMMA MRKONIC, ACCOUNT & DIGITAL MANAGER Emma joined the Gregory + Vine team after completing her international Masters in Business Administration in northern Italy.

Originally from Kansas City, Emma began her career in wine while working the 2014 harvest at Alpha Omega in Napa Valley.

After traveling across Europe and visiting diverse wine regions from Valdobbiadene to Loire Valley, Emma decided to turn her passion into a full-time career. In her day-to-day, Emma is driven to add value by finding new ways to appeal to millennial beverage consumers. She brings expertise in direct to consumer digital marketing, influencer relations, content creation and project management. Emma is an Italian speaker and recently completed her WSET Level 2 certification.

STEFANIE SCHWALB, SENIOR CONTENT & MEDIA RELATIONS MANAGER A born and bred New Yorker, Stef’s love of everything culinary knows no bounds. She has written about food and beverages for several years, covering everything from how to make goat cheese to pairing oysters and Chablis. Prior to joining Gregory + Vine, Stef was Media and Marketing Manager for Complexity New Zealand Fine Wine (a Division of New Zealand Winegrowers) where she managed and coordinated marketing, public relations, press and social media initiatives to enhance image and increase brand awareness of 14 premium New Zealand wineries within the U.S. market. Stef writes about enticing food, wine, craft spirits, experiences at restaurants, bars & lounges, wineries and wine regions across the globe. Her clients have been placed in The New York Times, The Boston Globe, Southern Living, Forbes, Fortune, USA Today, Travel Channel, Food & Wine, Wine Enthusiast, and Wine Spectator, among other high-level lifestyle and beverage media outlets.

STEPHANIE GUTIERREZ, ACCOUNT MANAGER

Since she can remember, Stephanie has been passionate about culture and languages and everything food related, largely due to her Mexican-American roots. Prior to joining our team, Stephanie pursued a culinary certificate, growing her culinary skills and delving into the world wine. In the past, she has worked as the Market Research Analyst for Ziff Davis Tech, analyzing potential clients, audiences, market trends among other marketing initiatives. Currently, Stephanie leads our national Pop-Up Albariño campaign for Rías Baixas executing events and media partnerships in major cities. She also manages the Yarden Wines campaign, helping introduce consumers to Israeli wines through press and social media initiatives. She has secured client placements in leading media outlets including Beverage Media, Forbes, Fortune, Thrillist, Travel+Leisure, VinePair, Wine Enthusiast, and Wine Spectator.

SELECT CLIENT WORK

GLOBAL STRATEGY & COMMUNICATIONS

Global packaging awards campaign (Europe, Hong Kong, China)

Corporate branding and communications (Scandinavia, Spain, USA)

European product and services platform launch (ProWein 2018)

RICASOLI

TOP Placements include: New York Times: 533,147 VinePair: 1,580,000 (Top 50 Wines of 2018) Wine Enthusiast: 743,820 Departures: 213,600

Flipbook JUN – AUG 2019

Client: Ricasoli (Folio Fine Wine Partners) The Ricasoli family has been making wine at the Brolio estate since 1141. Ricasoli is not only the oldest winery in Chianti Classico, but also the oldest in Italy, with a prestige winemaking legacy that extends over nine generations to the current leadership of Baron Francesco Ricasoli. A new agency client, first programs have included a brand re-launch press release; holiday sampling; and planning for a 2019 national tour. Status: 14 Current client – since 2018

ACHAVAL FERRER

TOP placements include:

Bloomberg: 19,506,810 Forbes: 826,907 Chicago Tribune: 400,000 + 23 syndicated placements USA Today: 2,206,810 Wall Street Journal: 67,600,000

Client: Achaval Ferrer/Arinzano Achaval Ferrer is a leading winery from Argentina, and part of the Stoli Wine Group. We worked on the Argentine portfolio, as well as the introduction of the Arinzano estate, a Spanish pago. Tactics included supplier/winemaker tours; VIP media and trade tastings in over 10 markets; seasonal sampling; scoring management; digital activation; content management. Status: a 5-year campaign, completed 2018.

VIÑA DON MELCHOR

TOP Placements include:

Bloomberg: 63,100,000 Shanken News Daily: 35,000 Drinks Business: 363,000 The Connected Table SIPS!: 250,000 Ocean Drive: 100,000

Client: Don Melchor First created in 1987 by the Guilisasti family of Concha y Toro and named for their forefather in Chilean wine, Don Melchor is a legacy wine from Chile. A Cabernet Sauvignon of refinement and elegant character, Don Melchor represents a singular expression of the Puente Alto Vineyard in the upper Maipo Valley, overseen by winemaker Enrique Tirado. In 2019, Don Melchor launched as an independent winery, Viña Don Melchor, to stand apart from the Viña Concha y Toro portfolio. Recent programs have included national press outreach and sampling for the 30th anniversary vintage.

D.O. RÍAS BAIXAS CONSUMER EXPERIENCES TRIAL + SALES PROMOTION

NATIONAL PR

BRAND COMMUNICATIONS + DIGITAL MARKETING

Over 1,500 press samples sent

FIND THE WAY TO RÍAS BAIXAS 15% growth since 2015

Client: D.O. Rías Baixas Fully-integrated branding and communications campaign with the participation of over 50 wineries. Find your Way to Rías Baixas has helped support growth in brand awareness and sales, consistently out-performing the U.S. wine market. Program efforts include national PR, consumer education, retail partnerships and breakthrough digital marketing programs, strategically designed to educate, inform and drive purchasing impact. Media coverage has doubled year-over-year, resulting in widespread recognition of the region’s distinctive identity. Client since 2015.

HENRIOT/ WILLIAM FEVRE

TOP Placements include: Chicago Tribune: 27,670,000 VinePair: 1,580,000 Forbes: 826,907 Wine Enthusiast: 735,150

Client: William Fevre Founded in 1959, Domaine William Fèvre is at the very heart of the Chablis vineyards. Since its founding, Domaine William Fèvre has produced genuine and fine wines, with a commitment to sustainability. The agency led a Chablis and Oysters winemaker tour for top lifestyle and wine media in New York, as well as all national sampling for the 2017 Vintage release.

YARDEN, INC

TOP Placements include: Huffington Post:141,990,000 The Jerusalem Post: 7,800,000 The Daily: 2,770,000 The Columbus Dispatch: 2,125,572 VinePair: 1,580,000 Forbes: 826,907

Flipbook Jan – Oct 2019 Flipbook May – OCT 2018 Client: Yarden Wines of Israel Yarden is a leader in the Israeli wine category, encompassing Golan Heights Winery and Galil Mountain. Agency initiatives have included winemaker tours led by renowned Winemaker Victor Schoenfeld, a Top 100 Wine Spectator award winner; national sampling campaigns; 19 influencer activation and digital marketing; and target experiential/consumer events. Status: Client since 2010.

OTHER LIFESTYLE PR WORK

CRAFT SPIRITS

“Best new Booze of 2018” (12/27/18)

Celebrate Repeal Day With a Bourbon Inspired by One of the World’s Most Famous Bootleggers. The bourbon is named after George Remus.

“Elegantly packaged in a collectible art deco bottle, it’s a bourbon that would make George Remus proud.”

#1 of Top 10 Whiskeys

Lifestyle Client: MGP Ingredients Remus Repeal Reserve is a rare reserve Bourbon made in one of the country’s oldest distilleries by leading supplier, MGP. Placements for all MGP Brands have included Departures, Yahoo!, Robb Report, Men’s Journal, Maxim, Esquire Best of the Year, and USA Today. Brands: George Remus, Eight & Sand, Rossville Union, TILL Vodka

CRAFT BEER

Lifestyle Client since 2012. Founders is the 7th largest craft brewery by dollar sales and leads the 2019 craft segment with $4.4MM in growth. Our annual impressions exceed 1 billion in consumer reach, or over 500 annual media placements. We also support Founders social strategy, one of the the largest craft brand platforms in the country.

www.gregoryvine.com @gregoryvine Helen Gregory helen@gregoryvine.com (646) 621-3559 Trish Heywood trish@gregoryvine.com (646) 318-7490 85 Broad Street, #17-102 New York, NY 10004