Bordeaux
THE STRONG WOMEN OF ARE COMING TO TEXAS! November 1 - 7, 2021
JOIN US TO SUPPORT THE WOMEN WINEMAKERS OF BORDEAUX WITH LARGE FORMAT BOTTLES AND A BIG CONSUMER PROMOTION TO MATCH
CELEBRATE THE STRONG WOMEN OF BORDEAUX IN TEXAS! For the second year, the Strong Women of Bordeaux and their Big Bottles are touring the US — this time in Texas! This November, 60+ restaurants in Houston, Dallas and Austin will feature exclusive double-magnum wines that showcase the collective talent of the women winemakers from this renowned region.
A DYNAMIC NEW MEDIA PARTNER 10.3 Million Reach CultureMap is a Texas hub for where to eat, drink and discover the best hospitality experiences in Austin, Dallas, Fort Worth, Houston and San Antonio. Together with CultureMap we look forward to reaching top Texas Tastemakers! Our Strong Women campaign includes custom newsletters, articles, social media, banner ads, events calendar listings, and a VIP Media and Trade event.
60+ Restaurants November 1 November 7, 2021
A NEW BORDEAUX WINE PROGRAM • • • • •
A dynamic Restaurant Week dedicated to the women winemakers of Bordeaux Events and press outreach in Houston, Dallas and Austin Big impact with exclusive 3-liter bottles, a rare double magnum size Culture Map media partnership to connect your wines with 60+ participating restaurants Staff training and education led by our Texas sommelier team
TEXAS TRAINING & EDUCATION Our Texas-based sommelier and education team will ensure that all accounts receive wine information and training materials about the Strong Women Winemakers of Bordeaux.
Bordeaux TEXAS!
THE STRONG WOMEN OF
ARE COMING TO
HOW THE PROGRAM WORKS
• Vins de Bordeaux will bottle and ship all 3-liter wines from Bordeaux to Texas to accounts • We will recruit 60+ accounts to support the Strong Women of Bordeaux BIG BOTTLES promotion • Our Texas-based wine team will support staff education and sales. • Culture Map will promote the program and our wines to millions of consumers – making this a Bordeaux week to remember! • Media will receive wine information and sampling kits to feature our promotion.
WHAT WE NEED FROM YOU • • • •
Confirm pricing for the 3-liter format with your château partners Confirm which accounts you want us to approach with the promotion Provide distributor contact information to finalize the sell-in process Click here for the online registration form and more details
IMMEDIATE DEADLINES! • June 25 - Submit your registration form. • Week of June 28 - Confirm all participating wines and pricing
YOU ARE INVITED! CONTACT US FOR MORE INFORMATION Gregoryvine.com
Emma Mrkonic: Emma@gregoryvine.com Stephanie Gutierrez: Stephanie@gregoryvine.com
www.bordeaux.com/us
Join us for a VIP media and trade kick-off event in Houston. Details to follow