35th North Brand Style Guide
TABLE OF CONTENTS
Introduction.............................................................................2 Brand Signature w/ Logotype..................................................3 Brand Signature w/o Logotype................................................4 Clear Space Requirements........................................................5 Brand Colors............................................................................6 Color Usage.............................................................................7 Incorrect Usage........................................................................8 Typography Usage...................................................................9
INTRODUCTION
35th NORTH is a Seattle Washington based skateboard shop located in the heart of Capitol Hill. 35th NORTH is dedicated to maintaining a brand that is “by skateboarders for skateboarders� while at the same time supporting local skateboarders and artists. We are an edgy and exciting brand that adapts and adopts local trends here in the constantly evolving Emerald City in order to cater to the demand of our dedicated local skateboarders. 35th NORTH is proud to be one of , if not the only, skate shop in the city that has their own skateboarding team and accepts submissions for skateboard graphics that have the potential to be printed on our team skateboard decks.
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Signature
BRAND SIGNATURE WITH LOGOTYPE
MINIMUM SIZE: 1inch x 1.25 inches
Logo
The 35th NORTH Signature must include the logo the logotype in black. We use this valued asset to identify our company to the world, and as such it is protected by law. Consistent application of the Brand Signature reinforces brand recognition and trust. For these reasons we always display the Brand Signature
Logotype
as specified in this document, without modification. Use of the 35th North Signature as part of any other logo is absolutely prohibited. The Signature must not be combined with another graphic element of any kind, e.g. text, illustration, or logotype. It may not be used in headlines or embedded in text.
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BRAND SIGNATURE WITHOUT LOGOTYPE
Black and White
Color #5eb56f
MINIMUM SIZE: 1inch x 1.25 inches
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CLEAR SPACE REQUIREMENTS X
X
X
Clear space is to be a minimum of 1 inch around all sides of the logo and in proportion to it’s application
X
X
X X
Clear space is equivalent to the cap-height of the word “North” in the logotype
X
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BRAND COLORS HEX: #5eb56f
HEX: #231f20
C: 66 M: 03 Y: 84 K: 00
C: 00 M: 00 Y: 00 K: 100
R: 94 G: 182 B: 95
R: 00 G: 00 B: 00
Consistent use of these colors is vital to our corporate identity. Please use only the color palette and the color formulas and percentages as specified in this document when displaying the 35th NORTH logo and designing any other visuals for print and electronic media.
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COLOR USAGE
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INCORRECT USAGE
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Futura
TYPOGRAPHY USAGE
Regular abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 12345678910 Medium Italic abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 12345678910 Extra Bold abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 12345678910
Typography is another key element of 35th NORTH’s brand communications in print, web, mobile and video environments. As with graphical elements, our typography reflects the dynamic yet approachable personality of the 35th NORTH brand. Futura using
all caps should be used for headlines and display purposes. Futura Regular should be used when setting body text. These typefaces are to be used when producing all 35th NORTH communications materials regardless of the media being used.
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