MadMan Clothing Company by greg vinson

table of contents Creative Brief...................................................................................2 Competitive Analysis.....................................................................3 Mood Board and Inspiration.......................................................7 User Personas.................................................................................8 Site Map...........................................................................................13 Home Page.....................................................................................14 Guys Tees........................................................................................17 Girls Tees.......................................................................................20 Designers.......................................................................................23 Purchase.........................................................................................26 Bibliography...................................................................................29

Creative Brief Background: Based in Seattle Washington, MadMan Clothing Co. was founded by a local Graphic Designer in order to promote his own clothing line, as well as help support other local graphic designers and artists. Both the on location and online stores carry a wide variety of screen printed merchandise designed by Greg Vinson (founder of MadMan Industries) and merchandise designed by other local independent or freelance designers. MadMan also carries and displays the artwork of several different street artists around Seattle. Target Audience: The Primary audience would be youth as well as young men and women ranging from ages 15-25 that share a common interest in graphic design, art, city life, etc. The target audience will mostly likely consist of young artists that are attracted by modern street art and graphic design as well as aspiring graphic designers that are trying to advance in their craft and promote themselves as professionals. Secondary Audience will include all other audiences under the age of 15 and over 25. Objectives: The main idea behind MadMan Clothing Co. is to work with and support local artists and graphic designers by adevertising and selling their art or other merchandise in our store. Graphic designers of all ages can submit their raw files to MadMan for the chance to have their designs printed on either vinyl stickers, tshirts, hats, and/or hoodies. MadMan also tries to support the local street art scene by selling and displaying a wide variety of artwork both on site and online. The Message/Tone: Designers and artists supporting each other since no one else will! We want to reach out to and attract local graphic designers/street artists in attempts to help support their passion and/or carreers in a creative and fun way that can also make money. Media: Media that would be used to achieve this would be through all different types of cmyk print, screen printing, digital graphics online, etc. Printed paper shopping bags, promotional postcards, posters, flyers, etc around the on site location. Creative Considerations: MadMan Clothing Co. is also considering publishing a Zine that can be purchased for very cheap and it includes some tips/tricks for Graphic Designers and all types of artwork from local Seattle artists including sketchbook/blackbook sneak peaks. The Deadline and/or Other Requirements: Deadline Week 11 March 19th, 2013. The finished product must be online as well as mobile and must be printed and bound by March 19th @ 1:00pm

Is the font easy to read? Are line lengths acceptable? Is the site easy to scan, with chunked information, or is it just solid blocks of text?

Readability

Is the search engine easy to use? Are there basic and advanced search functions? What about search results? Are they organized and easy to understand?

Search and search results

Links and labels

Are labels on section headers ancontent groupings easy to understand? Are links easy to distinguish from each other?

Site organization

Is the site organization intuitive and easy to understand?

Navigation

Is the global navigation consistent from page to page? Do major sections have local navigation? Is it consistent?

Zazzle

Threadless BigCartel

How informative is the home page? Does it set the proper context for visitors? Is it just an annoying splash page with multimedia? How fast does it load?

Home page

Chart based on a scale of 1 to 5, 1 being the lowest and 5 being the highest

Competitive analysis

threadless overall review Based out of Chicago Illinois, Threadless has a single store location and warehouse but most of their business is through their website, threadless. com. Their website is well designed, easy for anyone to navigate, and they accept submissions for merchandise graphics from graphic designers all over the world. In order to uphold their reputation, Threadless has a strict list of requirements for all submissions but has no restrictions as to placement or graphic size which seems to be a major advantage over some of their other competitors. Through their website you arenâ&#x20AC;&#x2122;t able to find much information about the artists behind the designs except if the designer takes the time to sign up and create a profile on their built in social network.

Big Cartel overall review This online only business is a website that allows artists and designers to host an online store of their own for a monthly renters fee. Itâ&#x20AC;&#x2122;s a great place for people to sell all kinds of handcrafted items including jewelry, canvases, cards, stickers, tshirts, etc. It is a site quite similar to the more commonly know etsy.com but has a cleaner and more professional look to it. It is definitely a great place for more of a crafty based audience but the overall navigation design is a little bit confusing at first until you explore around the site a little bit. Big Cartel might be a small online competitor, it seems as though they have a much more open and general target audience.

zazzle Overall Review The overall design of Zazzle.com makes it quick and easy for users to understand the information being presented, as well as navigate through it all. They create and sell a wide variety of customizable merchandise of generally good quality for a very affordable price but there are also some design restrictions. Zazzle only allows users to design on a small designated area on both the chest and the back of the shirt. This greatly limits the designers when it comes to creating the merchandise they envisioned. Their website is also very commercial and cheap feeling making customers doubt whether or not their designs will be printed appropriately and since everything is online, there is no way to tell what they are going to get.

MADMAN

MOOD BOARD

CHARLIE PERSONA #1

Charlie Savage Age: 19 Occupation: Part time sales associate at Active Skate Shop Home Life: Lives in a medium sized apartment in West Seattle which he shares with one roommate. Education: High School Diploma and is currently attending The Art Institute of Seattle for Graphic Design. Activities: Spends most of his time in school or working on personal design projects. Likes to spend as much time as he can outside of the house and searching for inspiration downtown. Also enjoys skateboarding and going hiking/ camping during the summer time. He also likes to attend as many art shows and exibits as possible. Ultimate Goal: To one day be able to travel the world and work as a successful and recognized Graphic Designer. Stay single, work, and have fun as much as possible until itâ&#x20AC;&#x2122;s time to really grow up. Web/Mobile Usage: Frequently uses social networking, research, inspiration, work, etc. Constantly online. Web Competency: Proficient.

Julia PERSONA #2

Julia Gabriel Age: 20 Occupation: Part time barista at Starbucks Home Life: Lives with two of her friends from high school in a 3 bedroom 2 bathroom house on Capitol Hill. Education: High School Diploma and is currently attending The Art Institute of Seattle for Graphic Design. Activities: Julia likes to preform (sing and play guitar) at different venues and/or open mic nights all over Capitol Hill and the downtown area. She also likes to draw with charcoal and paint whenever she has the time, considering most of her time is consumed by classwork. Photography and using photoshop to tweak and edit photos has been a neverending hobby for her since freshman year of high school. Ultimate Goal: To be able to continue persuing all of her passions such as music and creating traditional works of art while maintaining a professional carreer in Graphic Design. Web/Mobile Usage: Frequently uses social networking, research, inspiration, work, etc. Constantly online. Web Competency: Proficient.

SHANNEL PERSONA #3

Shannel Rivera Age: 21 Occupation: Assistant manager at Forever 21 Home Life: Lives with her boyfriend of 3 years in a decent sized apartment in downtown Seattle. Education: High School Diploma and attended The Art Institute for Interior Design for two years. Activities: Most of Shannelâ&#x20AC;&#x2122;s time is caught up with work but whenever she has the time off, she always enjoys a nice dinner and a movie with her boyfriend. She also enjoys synthetic rock climbing and spends a good amount of her free time at the local REI. Her true passion is and always has been Graphic Design even though she washâ&#x20AC;&#x2122;t able to afford finishing her Bachelors. She sometimes finds work as a freelance designer but unfortunately not enough to quit Forever 21.

Ultimate Goal: To be able to finish her Bachelors Degree in Graphic Design and work full time with a successful Design Firm. She also wants to get married and start a family just as soon as they feel they are ready, or close enough, to being able to support one.

Web/Mobile Usage: Pretty frequently used for social networking, email, research, inspiration, etc. Same as most 21 year old aspiring Graphic Designers.

Web Competency: Proficient.

TREVOR PERSONA #4

Trevor Beacon Age: 23 Occupation: Freelance Graphic Designer Home Life: Lives with his girlfriend of 2 years in his small apartment downtown.

Education: High School Diploma and Graduated with an Associates In Graphic Design from Cornish Activities: Trevor, just like everyone else, enjoys taking some time on the weekend to enjoy some sunlight and go on a hike, ride his bike, etc. Unfortunately, since he is in fact a freelance deisgner, most of his time is spent working on several different projects for several different clients. He does although make sure to get out with his girlfriend and check out whatever art and/or music shows sound interesting when they can. Ultimate Goal: To be able to continue enjoying every minute of life while he still can. He just wants to stay as busy as he can in order for him to feel productive and like he can undoubtedly support himself and his girlfriend. Web/Mobile Usage: Uses both several times a day for work, directions, social networking, email, etc. uses as much as any other average American citizen. Web Competency: Excellent.

AARON PERSONA #5

Aaron Iverson Age: 23 Occupation: Part time intern at Alphagraphics Home Life: Currently single and lives in a 3 bedroom 2 bathroom house in West Seattle with two roommates. Education: High School Diploma and is currently attending The Art Institute of Seattle for Graphic Design. Activities: Spends most of his time in school or at work but is completely immersed in all things Graphic Design. He also likes to sometimes enjoy the single life and go out drinking and partying but is too poor and busy for the most part. A chunk of his free time is spent watching movies or playing Playstation 3 with his roommates. Ultimate Goal: To be successful and important enough to be recognized for his hard work and at the same time be able to be finically comfortable so he can travel and visit family. Traveling is always a plus, especially when he has a career that enables him to continue working at the same time. Web/Mobile Usage: Spends what some consider to be â&#x20AC;&#x153;way too muchâ&#x20AC;? time on the internet. Uses it for all things, at least a dozen times a day. Web Competency: Excellent.

SITE MAP GUYS

HOME PAGE GIRLS

Tees LS Tees Tanks Hoodies Jackets Sweaters Jeans Sale Tees LS Tees Tanks Hoodies Jackets Sweaters Jeans Shorts Sale

DESIGNERS

Tara Summers Craig Tompson Joel Phillips Eric Lanthrop

ACCESSORIES

Hats iPhone Cases Stickers Wallets Keychains Backpacks

SUBMIT

Submission Requirements Presubmission Checklist Is it free to submit? How do I submit? Other FAQ

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Final layout MADMAN CLOTHING COMPANY Home

Guys

About MadMan MadMan Clothing Company was founded in 2010 by a young Graphic Designer named Greg Vinson. The idea behind MadMan is to not only sell MadMan merchandise, but to simultaniously help support local Graphic Designers and other artists by making and selling merchandise that they themselves have designed and submitted to the owner.

Girls

Designers

Accessories

Submit

Cart

New Guys Tees from $16.99-$21.99 Design by: Joel Phillips Available at downtown location and online.

Designers - Tara Summers - Craig Tompson - Joel Phillips - Greg Vinson - Ryan Turpin

New Girls Tees from $16.99-$21.99 Design by: Tara Summers Available at downtown location and online.

152 ÂŠ 2012, a skinnyCorp LLC company. All designs copyright by owner. Privacy Policy. Terms of Use.

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Tees LS Tees Tanks Hoodies Sweaters Jackets Jeans Shorts SALE

Natural Habit

Cloud 109

Ink Battle

Sizes: S, M, L, XL Designed by: Joel Phillips Available in store and online

Sizes: S, M, L, XL Designed by: Tara Summers Available in store and online

Lost in the Woods

PrimeTime

Right on Key

Sizes: S, M, L, XL Designed by: Joel Phillips Available in store and online

Sizes: S, M, L, XL Designed by: Craig Tompson Available in store and online

Sizes: S, M, L, XL Designed by: Tara Summers Available in store and online

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Tees LS Tees Tanks Hoodies Sweaters Jackets Jeans Shorts SALE

GOT THE BLUES

FLY AWAY

PERFECT MATCH

Sizes: S, M, L, XL Designed by: Joel Phillips Available in store and online

Sizes: S, M, L, XL Designed by: Tara Summers Available in store and online

FLOWERS FOREVER

DAYDREAMS

ACROSS THE U.S.

Sizes: S, M, L, XL Designed by: Joel Phillips Available in store and online

Sizes: S, M, L, XL Designed by: Craig Tompson Available in store and online

Sizes: S, M, L, XL Designed by: Tara Summers Available in store and online

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designers

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Joel Phillips

Joel Phillips My name is Joel Phillips and I am a 26 year old Graphic Designer for MadMan Clothing Company. I was born and raised in Southern California, Orange County to be specific, and ended up moving to Seattle about 3 years ago. After graduating with my Bachelors Degree from the Art Institute of Seattle I decided to work as a freelance designer and after about 2 months of searching for work, I dropped by the shop and met Greg, showed him some of my work, and started working with him pretty much ever since. Being able to work with Greg and sell my designs through MadMan has been an awesome opportunity for me and has definitely helped me to set my roots and hopefully start getting a solid career going.

24 ÂŠ 2012, a skinnyCorp LLC company. All designs copyright by owner. Privacy Policy. Terms of Use.

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Final layout MADMAN CLOTHING COMPANY Home

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Girls

Designers

Accessories

Submit

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Tees LS Tees Tanks Hoodies Sweaters Jackets Jeans Shorts SALE

GOT THE BLUES

FLY AWAY

PERFECT MATCH

Sizes: S, M, L, XL Designed by: Joel Phillips Available in store and online

Sizes: S, M, L, XL Designed by: Tara Summers Available in store and online

One with nature Sizes: S, M, L, XL Designed by: Joel Phillips Available in store and online

add to cart

$17.99

FLOWERS FOREVER

DAYDREAMS

ACROSS THE U.S.

Sizes: S, M, L, XL Designed by: Joel Phillips Available in store and online

Sizes: S, M, L, XL Designed by: Craig Tompson Available in store and online

Sizes: S, M, L, XL Designed by: Tara Summers Available in store and online

in context

bibliography

Dafont.com. Web. 18 April 2012. <http://www.dafont.com/> Zazzle.com. Web. <http://www.zazzle.com/> Threadless.com. Web. 17 March 2013. <http://www.threadless.com/> Bigcartel.com. Web. <http://www.bigcartel.com/> Sixrevisionas.com. Web. Feedburners 2013 <http://sixrevisions.com/ design-showcase-inspiration/minimalist-portfolio-website//>