Greg Vinson Computer Drawing March 4, 2013
STATEMENT BACKGROUND
Fender is an American stringed instrument manufacturer producing instruments including solid bodied electric guitars, Stratocasters and Telecasters. “Fender offered the first mass produced solid body Spanish style electric guitar known as the Telecaster”. Their headquarters are located in Scottsdale, Arizona and has other manufacturing facilities in Corona, California and Ensenada, Mexico. Originally founded in Fullerton, California by Clarence Leonidas “Leo” Fender in 1946. Guitar beginners ranging in age anywhere from 12-45 years old. Primary audience is a 1225 year old student fairly or completely new to guitar wanting to play the guitar. Younger audience financing most likely coming from parents. Secondary audience is any other beginning guitar player purchasing their first guitar ages ranging from 26-45+.
OBJECTIVES
The two main objectives are to educate and inform new guitar players about the anatomy of the guitar they are playing. By using this info graphic we hope to ensure that even the new guitar players are able to utilize all the capabilities of their new quality guitar.
OBSTACLES
To ensure that the info graphic is clear and easy to navigate. It is crucial that the users be able to find the hotspots on the diagram containing information pertaining to the selected area.
KEY BENEFIT
Fender wants to make sure that all of their customers can educate themselves all about the anatomy of their new guitar in order to optimize the capabilities and performance of their instrument. Quality and product satisfaction is crucial to Fender.
SUPPORT STATEMENT/REASONS WHY
It is important that every customer knows the qualities and capabilities of the instrument they are purchasing as well as how to optimize the use of those capabilities.
TONE
Classic and laid back California feel.
MEDIA
Digital media on website, postcard/product tag in store prints.
CREATIVE CONSIDERATIONS
Important to keep the consistent feel of Fender and Corona California. Possible printed booklet with info graphic included with every guitar purchased from Fender. Different animated info graphics for several instruments on website.
INSPIRATION
SKETCHES
SKETCHES
PROCESS
PROCESS
BIBLIOGRAPHY http://www.fender.com/support/fender_history.php/ http://en.wikipedia.org/wiki/Fender_Musical_Instruments_Corporation