Build Your Business in Frankston City 2013

Build Your Business in Frankston City Melbourne’s premier business support program.

Including . . .

2013 Workshop Presenters JAMES SPITTAL: Web Marketing Expert ANDREA MCCALL:

HR Expert and former State MP

BRENDA THOMSON: SMART Networking

Business Growth Programs FRANKSTON TV: Innovative Local Marketing BUSINESS MENTORS:

Experts in Residence

My CITy IS My BUSINESS: Tendering and

Procurement Business growth partners

www.BuildYourBusiness.net.au

PG 2

Index increase brand awareness Message from the Mayor

increase brand awareness Programs FrankstonTV Frankston Weekly Frankston Business Directory Splash Card Excellence in Business Awards Media Alerts and Launches Local Market Research Business Mentors My City is My Business Job Matching Service Mystery Shopper Program Frankston Learning City Greater Frankston Business Chamber Frankston Tourism Inc Build your Business on LinkedIn group Small Business Grants Key business precincts Development Facilitation

3 3 3 4 4 4 5 6 6 7 7 7 8 8 8 9 10 10

Workshops Creating an Online Business Building a Website Winning Web Marketing Social Media Marketing Starting a Business, Avoiding the Traps Writing a Business Plan your Human Resources - An Asset or a Liability?

Record Keeping Competitive Visual Merchandising For Retail Cost Effective Marketing for Small Business Superior Customer Service Strategies SMART Networking Writing Business Grants and Awards Applications Getting Tender Notifications Understanding Construction Tenders Understanding Services and Consultants Tenders Winning Local Government Tenders

12 12 13 13 14 14 15 15 16 16 17 17 18 18 19 19 20

Frankston City Council is proud to present to you the 2013 Build your Business program. More than 9500 businesses are based in Frankston City ranging from small homebased enterprises to large manufacturing ventures that export goods all over the world.

Frankston City’s future relies upon a strong and growing local economy, to create more jobs and investment opportunities.

The Build your Business Program will assist you to grow your businesses through a range of marketing opportunities, mentoring and training, employment and staffing programs.

Frankston City Council places great emphasis on assisting the business community by delivering local, affordable and innovative services to our business community.

If you would like to grow, start or relocate your business to Frankston City, please take some time to look through this publication and contact Council’s Economic Development Department for more information.

Cr Sandra Mayer Mayor – Frankston City

Contact Us To set up an appointment, or discuss options available to your business . . .

Frankston City Council Economic Development Department Phone: 1300 322 322 Email: business@frankston.vic.gov.au www.Build your Business.net.au Search ‘Build your Business Frankston’ on

PG 2

Frankston City is the preferred place to live, learn, work, visit and invest www.worklifefrankston.com.au

Build Your Brand Innovative marketing solutions to increase brand awareness

FrankstonTV The most innovative local marketing in Melbourne

Feature your own promotional film clip FREE on Australia’s first community driven YouTube network FrankstonTV. Expose your business on an award winning medium that attracts thousands of views each month. It’s permanent, interactive and provides narrative about your brand/business.

Frankston City is the first Council in Australia that provides this unique opportunity to its business community.

FrankstonTV will be screened on C31 as a regular 30 minute show. Local businesses will have an opportunity to use their FrankstonTV clip as part of a package to advertise on C31 during the show.

Along with a free listing, businesses can have their FrankstonTV film clip emailed to all businesses on the Frankston City Online Business Directory. For more information, visit www.Frankston.tv

Frankston Weekly One month campaign in the Frankston Weekly.

New and existing businesses in Frankston City have access to a heavily subsidised one-month campaign in the Frankston Weekly.

The campaign includes one month of advertising and exclusive editorial content about your business.

Email us at business@frankston.vic.gov.au for more details.

Frankston City Online Business Directory

Build Your Business

Get a FREE listing on the Frankston City Online Business Directory.

Join over 5,000 businesses that are already listed.

The directory acts as a search engine (like Google) for businesses within Frankston City, attracting over 7,000 visits each month.

Online Directory SCAN WITH QR READER TO VISIT THE WEBSITE

visit. www.BuildyourBusiness.net.au

PG 3

36,631 people work in Frankston City (ABS 2011) www.BuildYourBusiness.net.au

Build Your Brand Innovative marketing solutions to increase brand awareness

Splash Card Providing student incentives (businesses in the Frankston city centre only) Businesses in the Frankston city centre are invited to provide special offers as part of Council’s Student Discount Card Scheme.

®

Splash Cards are distributed to 15,000 students annually, providing special offers at over 40 city centre businesses, enticing students to shop at independent, street side traders.

Find out more, visit www.splashcard.com.au

The Frankston and Mornington Peninsula Excellence in Business Awards The Frankston and Mornington Peninsula Excellence in Business Awards are an annual event organised by the Frankston City Council and Mornington Peninsula Shire Council.

Top businesses are selected in a range of categories including tourism, service, health and wellbeing, manufacturing, retail and hospitality. Special categories include awards for the best young entrepreneur, community partnership and the most environmentally sustainable business.

For details about entry dates, the Gala Awards Dinner and previous winners, please visit www.BuildyourBusiness.net.au Email us at business@frankston.vic.gov.au for more details.

Media Alerts and Launches Frankston City Council will work with all new and relocating businesses to put together media releases to be submitted to local and metropolitan media.

If you require a media launch, Council will also assist with arranging the event and inviting dignitaries. Successful launches often receive excellent coverage in local press. Contact us for more details.

Seeking great staff? Our job matching service can help; see page 8 www.BuildYourBusiness.net.au

PG 4

Build Your Knowledge Targeted training, mentoring and research to give you the edge

Comprehensive Local Market Research All businesses in Frankston City have FREE online access to comprehensive local industry and demographic data.

This information can be used for business plan formulation or to assist with your business growth strategies.

Visit www.BuildyourBusiness.net.au to access the data.

Workshops for Business Growth Frankston City Council runs an annual program of workshops with expert presenters to help you grow your business.

Over 15 sessions are held throughout the year.

See page 11 for full list of business workshops All sessions can be viewed and booked online at www.BuildyourBusiness.net.au

PG 5

Health Care and Social Assistance sector is Frankston City’s largest employer with over 7,000 jobs www.BuildYourBusiness.net.au

Build Your Knowledge Targeted training, mentoring and research to give you the edge

Business Mentors – Experts in Residence .

Businesses in Frankston City have exclusive access to one FREE 45 minute mentoring session, conducted by the Small Business Mentoring Service.

Experienced business mentors are available on a regular basis at the Frankston City Council or Mornington Peninsula Shire offices to meet with you.

The mentors will answer any queries you have and can provide advice on a range of areas such as marketing, management, finance and planning.

To book visit www.sbms.org.au/events or contact 1300 322 322.

My City is My Business My City is My Business aims to improve the chances of local businesses to win tenders and procurement contracts on public and private projects in Frankston City.

Applying for tenders and procurement contracts are great opportunities to grow your business but can be a difficult and time consuming process.

The program involves: • A series of workshops on tender writing to focus on key industries such as construction, government and services (refer to page 18).

• Informing local businesses about potential tenders through the Industry Capability Network.

• Improving Council’s purchasing practices so that local businesses are in a position to compete for tenders.

To win more business, list your company on the Industry Capability Network (ICN) gateway. The online portal connects companies with tenders in their sector locally, state wide, nationally and even in New Zealand.

Visit www.icn.org.au to register a free account and receive tender notifications.

For tendering and procurement workshops see pages 18 - 20.

$9 Billion, total economic output in Frankston City (2012) www.BuildYourBusiness.net.au

PG 6

Build Your Staff Assistance in finding the right staff and building customer service

Job Matching Service .

Businesses in Frankston City have FREE access to Council’s job matching service.

Use it to fill your next staff vacancy.

NOW HIRING

Through a database of over 5,000 students, we will match your businesses staffing requirements to students that have studied in the appropriate field and level.

Students range from secondary through to post-graduate level. This means that any job can be promoted, from casual to full-time professional positions. Contact us today to promote your vacancy on 1300 322 322 or business@frankston.vic.gov.au

Mystery Shopper Program Council runs a FREE mystery shopper service available to retailers and tourism businesses in Frankston City.

The program assesses the customer service and store presentation. you will be presented with a comprehensive report outlining strengths and areas for improvement. Outstanding participants are given ‘Gold Star’ status.

This popular service is strictly limited. Please contact us to secure your place on 1300 322 322 or business@frankston.vic.gov.au

Frankston Learning City Need to find new staff or up-skill your current team?

Training organisations can tailor a program to suit your business and deliver it to your staff on or off-site.

Are you hiring an apprentice or trainee? There are government incentives and mentors to help make it work.

A range of services are located in Frankston to advise and assist you.

For more information email: learningcity@frankston.vic.gov.au www.frankstonlearningcity.com.au

PG 7

More than 5,000 businesses are listed on the Frankston City’s online business directory register today www.BuildYourBusiness.net.au

Build Your Networks Making the right local connections

Greater Frankston Business Chamber Operating since 1955, the Greater Frankston Business Chamber is the lead organisation promoting prosperity in the greater Frankston business community. Member benefits include networking opportunities, support, brand exposure and advocacy.

Find out more information or join today, call 9781 1422 or visit www.frankstonchamber.com.au

Frankston Tourism Inc Frankston Tourism Inc champions the local tourism industry to develop Frankston as a vibrant tourist destination.

This is achieved by advocating on behalf of the industry, developing co-operative marketing programs and enhancing the visitor experience and encouraging them to stay longer.

Find out more information or join today, call 1300 322 842 visit www.visitfrankston.com

Build Your Business on LinkedIn Frankston City Council operates the Build Your Business – Frankston City LinkedIn group.

LinkedIn is a professional networking site, which enables business operators and professionals to have dialogue with each other.

The ByB group has dedicated sections for discussions, polls, jobs and promotions. We encourage discussion about local issues and initiatives.

Join today by visiting www.LinkedIn.com and search for Build Your Business Frankston – it’s free!

SCAN WITH QR READER TO VISIT THE WEBSITE

More than $130 Million of investment has been earmarked in Frankston City over the next 3 years www.BuildYourBusiness.net.au

PG 8

Small Business Grants For growth, start-up and relocating business in Frankston City

Small Business Grants*.

Frankston City Council runs an annual small business grants program.

Businesses can apply for up to $10,000, to be spent on business growth ventures.

Grant recipients will receive all of the Build Your Business products featured in this booklet.

There are three categories of Small Business Grants:

Growth (home-based businesses in Frankston City) Start-ups (located in Frankston City) Relocating (from outside the region into Frankston City) Key criteria for prospective applicants: • Businesses must submit a grant application no more than two months either side of entering a commercial tenancy agreement within the Frankston City boundaries • Evidence of, or access to, financial capital • A registered and active Australian Business Number (ABN) • Demonstrate innovation, a unique point-of-difference and business sustainability • Demonstrate your businesses capability to create employment in Frankston City The full Small Business Grant Guidelines and application forms are available at www.BuildyourBusiness.net.au along with information about when the application window opens for submissions. * The 2013 program is subject to Council approval

PG 9

Stay in the loop, join ‘Build Your Business – Frankston City’ on LinkedIn www.BuildYourBusiness.net.au

Build Your Facilities Help find the right location for your business

Development Facilitation Frankston City Council is committed to streamlining its commercial development processes, ensuring that you can begin trading as soon as possible.

Contact us today to book an appointment.

Services include: • Local market analysis • Site specific spatial analysis • Brief and yield analysis • Project procurement, and • Regulatory process advice Contact us on 1300 322 322 or business@frankston.vic.gov.au

Key business precincts

Frankston Central Activities Area (CAA): As one of six designated CAA’s in Melbourne, Frankston has an important role to play as a regional hub for retail and commerce. With over 800 businesses and 6,000 employees, the Frankston CAA is one of the most important commercial precincts in Melbourne.

Carrum Downs/Seaford Industrial Precinct: The Carrum Downs/Seaford Industrial Precinct is located in Melbourne’s manufacturing heartland. It accounts for nearly one quarter of the economic activity generated in Frankston City. With over 2,000 industrial and commercial entities operating in Carrum Downs and Seaford and easy access to Eastlink and Peninsula Link - it is a fantastic location to do business. With land still available, you can get your premises purpose-built.

Great transport links means that you’re close to your customers (45min to CBD) www.BuildYourBusiness.net.au

PG 10

Workshops for BusinessIndex Growth Index photo of mayor

Improve, grow and prosper increase brand awareness PAGE WORKSHOP INDEX

DATE

Packages and discounts

GET FOUR FOR THE PRICE OF THREE.

Venturing Online 12 Creating an Online Business

11 APR

12 Building a Website

3 SEPT

13 Winning Web Marketing

4 JULy

13 Social Media Marketing

15 AUG

Book any three of our $35 seminars and get one free – that’s a saving of 25 per cent.

or

Back To Basics 14 Starting a Business, Avoiding the Traps

23 APR

14 Writing a Business Plan

30 MAy

15 your Human Resources - An Asset or a Liability?

2 MAy

15 Record Keeping

18 JUNE

FRANKSTON TOURISM INC. AND GREATER FRANKSTON BUSINESS CHAMBER MEMBERS If you are a current (2013) financial member of either of the above organisations you are entitled to the following discounts: Discount 1: Attend any $35 seminar for just $30 Discount 2: Attend three seminars for $75 a saving of $30

Going For Growth

Discount 3: Attend four seminars for $100 a saving of $40

16 Competitive Visual Merchandising For Retail

8 MAy

16 Cost Effective Marketing for Small Business

16 MAy

17 Superior Customer Service Strategies

12 SEPT

17 SMART Networking

6 JUNE

18 Writing Business Grants and Awards Applications

1 AUG

HOW TO REGISTER • Book online at www.BuildyourBusiness.net.au

Buy Local - Tendering and Procurement 18 Getting Tender Notifications

18 APR

19 Understanding Construction Tenders

9 MAy

19 Understanding Services and Consultants Tenders

23 MAy

20 Winning Local Government Tenders

8 AUG

• Contact us on 1300 322 322 • Or fill out our registration form on page 22

South East Water is returning home to Frankston in 2015 increasing local jobs by nearly 3% www.BuildYourBusiness.net.au

PG 11

Workshops for Business Growth Venturing Online CREATING AN ONLINE BUSINESS

When:

Thursday, 11 April 2013

Presented by George Ligocki of Chisholm Institute of TAFE

Time:

6:00pm – 9:00pm

Where:

Civic Centre – Acacia Room, Corner young and Davey Streets, Frankston (enter via Young Street)

Keen to take your business online but unsure what it involves? This workshop covers techniques to attract customers, understand what makes a good website, how to enable e-commerce and the security and privacy requirements when you do business online.

Please note that the content of this workshop is very similar to the WebWorks workshops held in 2011.

Melway Ref: 100A C9

Cost:

$35 per person (inc. GST)

Bookings: Book and pay online at www.businessfrankston.com.au (click on events) or by completing the registration form in the middle of this booklet and returning it to the Economic Development Department (refer to details on the form), phone 9784 1867 or email

business@frankston.vic.gov.au

Venturing Online BUILDING A WEBSITE (BEGINNER COURSE)

When:

Tuesday, 3 September 2013

Presented by Mike O’Shea of INTERgration

Time:

6:00pm – 9.00pm

Where:

Asian Pacific Serviced Offices Ground Floor 435-437 Nepean Highway, Frankston

Cost:

$35 per person (inc. GST)

Are you yet to build a website for your business? Are you keeping up with competitors who have websites? Does your business need the additional marketing that a website provides? Do you understand the basics of Internet marketing?

This program will inform you about the Internet and what it can do for your business and provide you with information such as: • • • • • • •

Integrated marketing options What websites work your business name on the Internet Email addresses that promote your business your image on the Internet Search engine optimisation How to attract and retain customers through website marketing

Bookings: Book and pay online at www.businessfrankston.com.au (click on events) or by completing the registration form in the middle of this booklet and returning it to the Economic Development Department (refer to details on the form), phone 9784 1867 or email

business@frankston.vic.gov.au

This workshop will help you to take the next step in building a website that “works” for your business.

As Creative Director of both INTERgration Consulting and Pryor Marketing, Mike brings a wealth of marketing; web and print based communication development experience as well as extensive strategic business consulting skills to the projects he undertakes. Mike’s award winning ability in professional copywriting and creative design commenced with J Walter Thompson Advertising in London. He has written and directed national and international marketing campaigns for a broad range of corporations, government departments and academic institutions.

Mike has had extensive experience over the past 25 years in website and portal development as well as web based database strategy development.

PG 12

Over 15,000 tertiary students study in Frankston City www.BuildYourBusiness.net.au

Workshops for Business Growth Venturing Online WINNING WEB MARKETING AND SEO

When:

Thursday, 4 July 2013

Presented by James Spittal of Web Marketing ROI

Time:

6:00pm – 9:00pm

Where:

Asian Pacific Serviced Offices Ground Floor 435-437 Nepean Highway, Frankston

Cost:

$35 per person (inc. GST)

Just having a website is not enough to generate revenue for your business, you need to be able to effectively reach potential customers through search engines and other web marketing platforms.

James Spittal, the founder of Web Marketing ROI has a background in business IT and mobile security. After receiving attention in The Age as an undergraduate for his first business he has since worked for clients such as Deloitte, ANZ Bank, The State Library of Victoria and the Master Builders Association of Victoria.

Bookings: Book and pay online at www.businessfrankston.com.au (click on events) or by completing the registration form in the middle of this booklet and returning it to the Economic Development Department (refer to details on the form), phone 9784 1867 or email

business@frankston.vic.gov.au

A graduate of Swinburne University of Technology in Information Technology with electives in entrepreneurship he has received an honorable mention from Anthill Magazine as a Anthill young Entrepreneur. His first book Small Business, Big Website was released in late 2012.

Venturing Online SOCIAL MEDIA MARKETING

When:

Thursday, 15 August 2013

Presented by George Ligocki of Chisholm Institute

Time:

6:00pm – 8:30pm

Where:

Asian Pacific Serviced Offices Ground Floor 435-437 Nepean Highway, Frankston

Cost:

$35 per person (inc. GST)

This workshop examines the social media phenomenon and why businesses are changing the way they interact with customers online. It looks at practical ways to attract and retain customers, identify competitors and ways to stay connected using regional and national networks.

Topics covered include attracting and retaining customers, identifying competitors through the Internet, reducing the cost of marketing, communication and training and regional and national networks.

Bookings: Book and pay online at www.businessfrankston.com.au (click on events) or by completing the registration form in the middle of this booklet and returning it to the Economic Development Department (refer to details on the form), phone 9784 1867 or email

business@frankston.vic.gov.au

Please note that the content of this workshop is very similar to the WebWorks workshops held in 2011.

Businesses in Frankston City export products and services around the world to destinations as far afield as Brazil www.BuildYourBusiness.net.au

PG 13

Workshops for Business Growth Back To Basics STARTING A BUSINESS, AVOIDING THE TRAPS

When:

Tuesday, 23 April 2013

Time:

6:00pm – 8:00pm

Presented by the Office of the Small Business Commissioner for Victoria

Where:

Civic Centre – Acacia Room, Corner young and Davey Streets, Frankston (enter via Young Street)

The VSBC often receives applications from businesses in dispute with other businesses where the matter in dispute reflects lack of awareness of commercial and legal realities. One of the VSBC functions is to assist in the prevention of disputes arising. This includes informing aspiring or start up businesses about the things to be aware of when entering contracts. This session will inform businesses of the role of the VSBC generally, and provide useful tips to avoid businesses getting into business difficulty.

Melway Ref: 100A C9

Cost:

FREE

Bookings: Book online at www.businessfrankston.com.au (click on events) or by completing the registration form in the middle of this booklet and returning it to the Economic Development Department (refer to details on the form), phone 9784 1867 or email

business@frankston.vic.gov.au

Geoff Browne is ideally suited for the role of Victoria’s Small Business Commissioner. During an extensive career he has held senior roles in both the private and public sectors, has worked as a sole trader and also run a small incorporated business. He has worked within the industry policy and program areas for the Victorian Government and led the Port Privatisation Unit. He also worked with the Commonwealth Prices Surveillance Authority and led its inquiry into bank fees. In the private sector he has worked extensively in the telecommunications, finance, and ecommerce sectors.

Geoff was Deputy Director of Consumer Affairs Victoria for 6 years, prior to his appointment as Small Business Commissioner.

Geoff Browne holds a Masters Degree and First Class Honours Degree in Economics and a Graduate Diploma in Company Secretarial Practice.

Back To Basics WRITING A BUSINESS PLAN

When:

Thursday, 30 May 2013

Presented by the Chisholm Institute

Time:

6:00pm – 8:00pm

Where:

Asian Pacific Serviced Offices Ground Floor 435-437 Nepean Highway, Frankston

Cost:

$35 per person (inc. GST)

Without an effective business plan it can be difficult to navigate through an ever changing market place, the maze of marketing options and legal and operational requirements while avoiding risks that could hurt your business. This session will teach you the basics of writing a successful business plan and will help you become proactive rather than reactive when making business decisions.

Bookings: Book and pay online at www.businessfrankston.com.au (click on events) or by completing the registration form in the middle of this booklet and returning it to the Economic Development Department (refer to details on the form), phone 9784 1867 or email

business@frankston.vic.gov.au

PG 14

Over 3,500 people are employed in the Education and Training industry in Frankston City www.BuildYourBusiness.net.au

Workshops for Business Growth Back To Basics yOUR HUMAN RESOURCES, AN ASSET OR A LIABILITy

When:

Tuesday, 2 May 2013

Time:

6:00pm – 9:00pm

Presented by Andrea McCall

Where:

Civic Centre – Acacia Room, Corner young and Davey Streets, Frankston (enter via Young Street)

This workshop is of particular interest to small businesses which do not have a human resources department dealing with the day to day matters affecting people at work.

Andrea will cover: • • • •

Melway Ref: 100A C9

Cost:

$35 per person (inc. GST)

Bookings: Book and pay online at www.businessfrankston.com.au (click on events) or by completing the registration form in the middle of this booklet and returning it to the Economic Development Department (refer to details on the form), phone 9784 1867 or email

How to make the most of your people in a difficult economy Ten tips for small business people Strategies for recruitment, retention or removal Survival strategies in challenging circumstances

business@frankston.vic.gov.au

Andrea has qualifications in History, Politics and Human Resources and is bilingual French/English. A trainer, mentor and mediator, she has lectured on a variety of management topics at Monash, Swinburne and Victoria Universities.

Her portfolio includes time as an executive secretary at Guinness and British American Tobacco, Ministerial Adviser to the Parliamentary Cabinet Secretary and seven years as a member of State Parliament for the seat of Frankston.

Andrea also runs her own HR training and consulting business and has co-authored a Human Resource Management casebook. She designs and runs courses and is an experienced public speaker at conferences and seminars. She also hosts overseas business delegations visiting Melbourne.

Back To Basics RECORD KEEPING

When:

Thursday, 18 June 2013

Presented by the Australian Taxation Office

Time:

6:00pm – 9:00pm

Where:

Asian Pacific Serviced Offices Ground Floor 435-437 Nepean Highway, Frankston

Cost:

FREE

Small business operators will gain a better understanding of the basic concepts of record keeping for their business. The workshop involves a mixture of hands-on, practical exercises and some general record keeping principles.

Bookings: Email the tax office at taxbasicsregistrations@ato.gov.au with your contact details and workshop date, time and location.

(Bookings essential as there is a limit of 20 places)

Manufacturing is the largest industry sector by economic output in Frankston City contributing over $2.3 Billion to the local economy www.BuildYourBusiness.net.au

PG 15

Workshops for Business Growth Going For Growth CREATING COMPETITIVE VISUAL MERCHANDISING FOR THE RETAIL ENVIRONMENT

When:

Wednesday, 8 May 2013

Time:

6:00pm – 9:00pm

Where:

Civic Centre – Acacia Room, Corner young and Davey Streets, Frankston (enter via Young Street)

Presented by the Australian Retailers Association

Melway Ref: 100A C9

The increased competition and diversity of offer coupled with innovative and affluent fit-outs puts more pressure on store owners and managers to ensure they are maximising their opportunity to gain customer attraction through the use of their visual merchandising and product placement. The visual connect is a new metric that has increasing importance for consumers and requires a more calculated approach to ensure the desired return on investment.

Cost:

$35 per person (inc. GST)

Bookings: Book and pay by visiting: www. retailinstitute.org.au/OurProjects /Government/Local/StreetLifeEnr olments.aspx

To grow in competitive retail environments retailers need a well considered connect with their target customer, this is often most successfully delivered through the visual impact that is generated at a store level. This workshop investigates the key methods that contemporary retailers are embracing to quick consumer engagement.

• • • •

Engaging a consumer visually 5 Fundamentals of successful VM Getting your brand noticed with Visual Theatre Engineering promotions to drive interest and commercial outcomes

SCAN WITH QR READER TO BOOK

Going For Growth COST EFFECTIVE MARKETING FOR SMALL BUSINESS

When:

Thursday, 16 May 2013

Time:

6:00pm – 8:00pm

Presented by Jim Schaefer of the Schaefer Group

Where:

Civic Centre – Acacia Room, Corner young and Davey Streets, Frankston (enter via Young Street)

This interactive and informative workshop provides clear and simple cost effective marketing strategies successfully being used by local businesses. We will discuss and develop actions around the following marketing elements: • How business and consumer spending has changed over the past three years • How effective marketing can increase your customer traffic, revenue and profits • A brief overview of how and why a marketing plan is compiled • Review and analysis of time-proven marketing models • An insight into consumer and business buying behaviour The workshop will conclude with an open discussion regarding issues that face your business – how to deal with them and turn them into opportunities.

PG 16

Melway Ref: 100A C9

Cost:

$35 per person (inc. GST)

Bookings: Book and pay online at www.businessfrankston.com.au (click on events) or by completing the registration form in the middle of this booklet and returning it to the Economic Development Department (refer to details on the form), phone 9784 1867 or email

business@frankston.vic.gov.au

The

Schaefer Group

marketing & communications

Seaford and Carrum Downs is the manufacturing heartland of Frankston City contributing $1.5 Billion to the local economy www.BuildYourBusiness.net.au

Workshops for Business Growth Going For Growth SUPERIOR CUSTOMER SERVICE STRATEGIES

When:

Thursday, 12 September 2013

Time:

6:00pm – 8:00pm

Presented by George Ligocki of Chisholm Institute of TAFE

Where:

Asian Pacific Serviced Offices Ground Floor 435-437 Nepean Highway, Frankston

Cost:

$35 per person (inc. GST)

There is more to customer service than just being polite and punctual. you may sell products or provide services that are similar, or even the same as those of your competitors, but superior customer service can set you apart which means customers will prefer to buy from you.

Bookings: Book and pay online at www.businessfrankston.com.au (click on events) or by completing the registration form in the middle of this booklet and returning it to the Economic Development Department (refer to details on the form), phone 9784 1867 or email

This session will teach you how to meet customer expectations in every aspect of product or service delivery – that maintains and attracts new customers.

business@frankston.vic.gov.au

Going For Growth SMART NETWORKING: GET A POSITIVE RETURN FROM yOUR NETWORKING EFFORTS

When:

Thursday, 6 June 2013

Time:

6:00pm – 8:00pm

Where:

Asian Pacific Serviced Offices Ground Floor 435-437 Nepean Highway, Frankston

Cost:

$35 per person (inc. GST)

Presented by Brenda Thomson of Networking World SMART Networking is not about social chit chat or being able to work a room. SMART networking is just plain good business.

More than 80 per cent of business in the marketplace comes either directly or indirectly from networking and referrals.

However, for the majority of small business owners networking is a costly, frustrating and often miserable waste of time, rarely returning a positive return on investment. It really is a case of more than 80 per cent of the business going to less than 20 per cent of business owners.

Bookings: Book and pay online at www.businessfrankston.com.au (click on events) or by completing the registration form in the middle of this booklet and returning it to the Economic Development Department (refer to details on the form), phone 9784 1867 or email

business@frankston.vic.gov.au

At this essential seminar you will learn: • The three key things you must have in place before you leave the office that will guarantee a positive return on your networking investment • A new approach to networking that will change your view on networking forever • The secret to effective follow up so people will be thrilled to hear from you

Frankston City has a highly skilled workforce with over 30% of workers in professional and managerial roles www.BuildYourBusiness.net.au

PG 17

Workshops for Business Growth Going For Growth WRITING WINNING BUSINESS GRANTS AND AWARDS APPLICATIONS

When:

Thursday, 1 August 2013

Time:

6:00pm – 8:00pm

Presented by the Small Business Mentoring Service

Where:

Asian Pacific Serviced Offices Ground Floor 435-437 Nepean Highway, Frankston

Cost:

$35 per person (inc. GST)

Frankston City Council and Mornington Peninsula Shire Council run an annual Excellence in Business Awards contest that covered 11 categories in 2012. In addition to the local and, in some cases, international exposure from winning one of the coveted awards, businesses receive cash prizes of up to $5000.

The awards are highly regarded and attracted more than 70 applications in 2012. Getting noticed and increasing your chances often relies on submitting a well written awards application. Although this session is tailored towards the Frankston and Mornington Peninsula Excellence in Business Awards, lessons learned from this workshop can improve your opportunities across a range of awards programs run by industry and government organisations.

Bookings: Book and pay online at www.businessfrankston.com.au (click on events) or by completing the registration form in the middle of this booklet and returning it to the Economic Development Department (refer to details on the form), phone 9784 1867 or email

business@frankston.vic.gov.au

Buy Local - Tendering and Procurement GETTING TENDER NOTIFICATIONS

When:

Thursday, 18 April 2013

Presented by Peter Moore of Industry Capability Network

Time:

6:00pm – 8:00pm

Where:

Civic Centre – Acacia Room, Corner young and Davey Streets, Frankston (enter via Young Street)

Industry Capability Network (ICN) is a business network that introduces Australian and New Zealand companies to projects large and small. Our role is to find the suppliers and service providers who are best equipped to meet the requirements of hundreds of projects across Australia and New Zealand.

Every day we work with local suppliers and project managers to help save valuable time and money in the procurement process.

We also help to secure billions of dollars in contracts and jobs that may otherwise have gone overseas.

The ICN Gateway is a comprehensive online system with around $247 billion worth of projects and more than 60,000 suppliers listed. Whether you're a project manager or a supplier, you can't afford not to be using this powerful online business tool.

With ICN Gateway, we make certain you'll never miss an opportunity to build the perfect partnership. It allows suppliers to browse and register their interest in new business and it helps project managers to manage the supplier registration process.

This workshop will provide you with further information about the ICN Gateway and how to register. It will also provide you with additional tools to identify tenders leaving you more time to run your business.

PG 18

Melway Ref: 100A C9

Cost:

$25 per person (inc. GST)

Bookings: Book and pay online at www.businessfrankston.com.au (click on events) or by completing the registration form in the middle of this booklet and returning it to the Economic Development Department (refer to details on the form), phone 9784 1867 or email

business@frankston.vic.gov.au

Health Care and Social Assistance is the fastest growing employer in Frankston City adding more than 1500 new jobs in the past 12 months www.BuildYourBusiness.net.au

Workshops for Business Growth Buy Local - Tendering and Procurement CONSTRUCTION TENDERS: EVERyTHING yOU NEED TO KNOW TO WIN MORE WORK.

When:

Thursday, 9 May 2013

Time:

9:00am – 5:00pm

Where:

Civic Centre – Acacia Room, Corner young and Davey Streets, Frankston (enter via Young Street)

Presented by Master Builders Association of Victoria

Melway Ref: 100A C9

This course is designed to provide comprehensive training to construction managers, project managers and project coordinators. It will provide you with all skills in the design and development of tenders to win more work in the building and construction industry.

Cost:

$75 per person (inc. GST)

Bookings: Book and pay online at www.businessfrankston.com.au (click on events) or by completing the registration form in the middle of this booklet and returning it to the Economic Development Department (refer to details on the form), phone 9784 1867 or email

you will learn how to understand the schedule for tenders right through to developing the skills required for post tender negotiations.

business@frankston.vic.gov.au

Topics covered include: • Introduction to estimating • understanding the project and reviewing project documents • tendering for government projects • examining criteria for state and federal tenders • using unit rates for materials, plant, equipment and subcontracts • code compliance – federal projects

Buy Local - Tendering and Procurement TENDERS FOR SERVICES AND CONSULTANTS: EVERyTHING yOU NEED TO KNOW TO WIN MORE BUSINESS

When:

Thursday, 23 May 2013

Time:

5:00pm – 9:00pm

Where:

Asian Pacific Serviced Offices Ground Floor 435-437 Nepean Highway, Frankston

Cost:

$50 per person (inc. GST)

Presented by VECCI This course is designed to provide comprehensive training to business owners who provide products and services including consultants. It will provide you with skills in the design and development of tenders to win more business.

Topics covered include: • Introduction – 6 critical factors in Winning Tenders • Business Writing according to Plain English standards • Tender Structural Outline • Essentials of a Formal Proposal • Persuasive Writing – Write a Proposal • Executive Summary – Main Message • Detailed discussion of the Victorian Government Suppliers Guide • How to source Tender Opportunities • The Bid – Summary and Response Matrix • Structuring the Content • The Bid Letter • Writing tenders for Government • Tender Evaluation Criteria and Process (Weighting)

Bookings: Book and pay online at www.businessfrankston.com.au (click on events) or by completing the registration form in the middle of this booklet and returning it to the Economic Development Department (refer to details on the form), phone 9784 1867 or email

business@frankston.vic.gov.au

The Construction Industry in Frankston City accounts for over 12% of the municipality’s economic output www.BuildYourBusiness.net.au

PG 19

Workshops for Business Growth Buy Local - Tendering and Procurement WINNING LOCAL GOVERNMENT TENDERS: EVERyTHING yOU NEED TO KNOW

When:

Thursday, 8 August 2013

Time:

6:00pm – 8:00pm

ABOUT FRANKSTON CITy COUNCIL TENDERING.

Where:

Asian Pacific Serviced Offices Ground Floor 435-437 Nepean Highway, Frankston

Cost:

$35 per person (inc. GST)

Presented by Frankston City Council – Major Projects Manager and Capital Works Accountant. Peter Moore of Industry Capability Network This is a must attend to help you win more Council business.

Council tendering policy and procedures will be explained, how to locate tender information and how they are evaluated and awarded. The workshop will then aim to support your future planning by presenting Councils planned capital works program for the upcoming financial year.

Bookings: Book and pay online at www.businessfrankston.com.au (click on events) or by completing the registration form in the middle of this booklet and returning it to the Economic Development Department (refer to details on the form), phone 9784 1867 or email

business@frankston.vic.gov.au

By attending this workshop you can have a better idea to forward plan in your business to ensure you are ready to tender and potentially win more Council business. Followed by a panel question and answer session.

Industry Capability Network (ICN) is a business network that introduces Australian and New Zealand companies to projects large and small.

This workshop will provide you with further information about the ICN Gateway and how to register. It will also provide you with additional tools to identify tenders leaving you more time to run your business.

Meet the Buyer Events On 24 January Frankston City Council's Economic Development Department hosted a 'Meet the Buyer' event for businesses seeking work packages on the Frankston Regional Aquatic Centre. More than 50 Businesses from the region attended with Frankston City business community well represented.

With many major private and publicly funded projects to begin over the next two years we plan to host further events. ‘Meet the Buyer’ forms part of the My City is My Business – Buy Local program that aims to capture public and private expenditure in the local region to underpin business growth and create employment opportunities.

For more information regarding My City is My Business visit www.BuildyourBusiness.net.au or email business@frankston.vic.gov.au to run your business.

PG 20

Register on www.icn.org.au to get tender notifications www.BuildYourBusiness.net.au

Experience the excitement of Frankston’s STATE OF

NEW THE ART

Serviced Offices Asian Pacific Serviced Offices are the largest provider of serviced offices and virtual offices in Victoria. With 7 properties conveniently located across Melbourne CBD, St Kilda Rd, Kew, Malvern and Preston, we are now excited to announce the opening of the new Peninsula Serviced Offices in Frankston.

The Peninsula Serviced Offices are situated on the ground floor of Peninsula on the Bay, a 10 storey tower comprising of residential, commercial and retail spaces. Brand new and designed to impress, onsite facilities will include retail outlets, conference services, health and recreational amenities plus more. Inspired by the coastal environment of the Mornington Peninsula, Peninsula Serviced Offices have been designed using beach hues to complement its surrounds. Featuring sophisticated furnishings and fittings, impress your clients with this brand new development – nothing like Frankston has ever seen before.

A serviced office with Asian Pacific Serviced Offices offers your business the flexibility to lease anywhere from 1 week, 1 month to 1 year Prices starting from $79 per week for a fully equipped and furnished serviced office Whether you need a meeting room, a virtual office, temporary office space or a serviced office; you can be up and running the same day with no hidden costs Asian Pacific Serviced Offices are also excited to announce that they have teamed up with Frankston City Council to offer a fully functioning Business Growth Facility. Tenants of the Peninsula Serviced Offices will get all the benefits of serviced offices, plus priority access to Council's Build Your Business products and services, including free entry into all of the business growth workshops featured in this publication (bookings essential).

Business Growth Partner

03 9863 7888 or visit asianpacificser asianpacificservicedoffices.com.au vicedoffices.com.au

Member of

Workshops for Business Growth Registration Form I ____________________________ would like to register for the following event(s) (Insert numbers attending in columns on the table below) Date

Workshop Title

Presenter

Cost

11/4 18/4 23/4 2/5 9/5 16/5 23/5 30/5 6/6 18/6 4/7 1/8 8/8 15/8 3/9 12/9

Creating an Online Business Getting Tender Notifications Starting a business, avoiding the traps your HR, an asset or a liability Understanding Construction Tenders Cost Effective Marketing for Small Business Understanding Services and Consultants Tenders Writing a business plan SMART Networking Record Keeping Winning Web Marketing Writing Business Grants and Awards Applications Winning Local Government Tenders Social Media Marketing Building a Website Superior Customer Service

Chisholm Institute Industry Capability Network Office of the Small Business Commissioner Andrea McCall Master Builders Association of Victoria Jim Schaefer of the Schaefer Group VECCI Chisholm Institute Brenda Thomson Australian Taxation Office James Spittal SBMS Frankston City Council and ICN Chisholm Institute Mike O’Shea Chisholm Institute

$35 $25 FREE $35 $75 $35 $50 $35 $35 FREE $35 $35 $35 $35 $35 $35

# Attending

Total

Payment Method (tick below) and fill out your details CREDIT CARD

CHEQUE

Name:

Total Payment $

CASH Business Name:

Email Address: Postal Address:

Postcode:

Phone:

Mobile:

How did you find out about the Build your Business Program?

Special Dietary Requirements: CREDIT CARD PAyMENTS Card Type

VISA

MasterCard

Bank Card

Cardholders Name: Card Number: Expiry:

/

Registration form and Payment Info • Payment can be made via credit card, cheque or cash • Cash payments can be made in person at Frankston City Council, corner young and Davey Street, Frankston, or Customer Service Centres in Langwarrin and Seaford.

• Cheque payments to be made out to Frankston City Council • Credit card payment can be made by filling in the form above and mailing it or pay over the phone on 9784 1867.

• Registration and payment must be received no later than three (3) business days before the event or your place will be forfeited • If you cancel your registration within three (3) days of the event, your registration fee will not be refunded

Signature: Packages and discounts GET FOUR FOR THE PRICE OF THREE. Book any three of our $35 seminars and get one free – that’s a saving of 25 per cent.

FRANKSTON TOURISM INC. AND GREATER FRANKSTON BUSINESS CHAMBER MEMBERS If you are a current (2013) financial member of either of the above organisations you are entitled to the following discounts: Discount 1: Attend any $35 seminar for just $30 Discount 2: Attend three seminars for $75 – a saving of $30 Discount 3: Attend four seminars for $100 – a saving of $40

• PAyMENTS MAy NOT BE MADE AT THE EVENT

PG 22

Frankston City’s manufacturing sector exports close to $1 Billion annually www.BuildYourBusiness.net.au

Notes

FrankstonTV, a great low cost marketing tool from Frankston City has 60,000 views and counting www.BuildYourBusiness.net.au

PG 23

Frankston City Council Economic Development Department PO Box 490 Frankston Victoria 3199 Phone: 1300 322 322 Email: business@frankston.vic.gov.au www.BuildyourBusiness.net.au Search ‘Build your Business Frankston’ on: