Brief 01_Tamarillo
Extended Practice.
Colab._ S.Moore
OUGD603
BACKGROUND.
BRIEF.
DELIVERABLES.
TARGET AUDIENCE.
Tamarillo is a dream pop music band that came together early 2013 as Troy Hewson and Lewis Walwyn. Now Troy Hewson runs Tamarillo solo. When the band was established they only had self made visual representation. I met Troy in a festival and that is where we developed a creative conversation that later on grew to a collaboration.
Tamarillo band identity & concept development, management and music promotion. Developing Tamarillo identity together with the bands music and personal development. Creating music videos for the singles and managing their social media and networking as well as taking care of their visual appearance online.
01_Identity 02_”Killing Time” video 03_”Came&Went” video
- dream pop lovers - Tamarillo fans - record labels - music bloggers - radio stations
Student_Greta Medelyte
01/10
Student_Greta Medelyte
Brief 01_Tamarillo_Killing Time
Extended Practice.
Colab._ S.Moore
OUGD603
TAMARILLO - KILLING TIME
Killing Time was the first bands single released January that received a lot of notice and was played on the BBC Yorkshire radio station. Working within a short deadline whiles still developing their visual identity me and Suzanne managed to come up with a visual representation of the video by using a scientific approach that was one of the guidelines for their visual identity: creativity + structure. Suzanne found an interesting technique of
using washing liquid, milk and food colouring to create amazing visual reactions. We set up a small stage in the photo studio and started experimenting with milk and food colouring reactions. Rest was post production. Band received it well and after this allowed us to have more of our own creative freedom. It got 297 plays on Vimeo and 179 views on youtube without any promotion.
02/10
Student_Greta Medelyte
Brief 01_Tamarillo_EP
Extended Practice.
Colab._ S.Moore
OUGD603
CONCEPT.
DEMO ALBUM.
Killing Time music video pushed us to produce titles, using that we started developing the typography further as it seemed to work well as a logo as much as an intro title. Growing on the ideas of uniting structure with creativity it led us to researching musical mathematics and brought us to spirographs.
Whiles experimenting with spirographs and figuring out the logo we had a spontaneous idea of creating a demo album with a spirograph tool kit allowing the audience to interact with the album and become part of the band by creating a spirograph of their own. Building up a real true relationship between the band and the audience allowing them to share and participate. Later
we decided to not only integrate the identity concept but use our first music video visuals to create visuals for the album design. As well as pushing our logo concept. We decided to use spirographs for the logo as it already suited the idea of creativity and structure but we took on board the forever changing idea of the spirograph itself.
03/10
Student_Greta Medelyte
Brief 01_Tamarillo_logo
Extended Practice.
Colab._ S.Moore
OUGD603
LOGO.
Tamarillo is a dream pop band who’s music is structured, creative, multi-layered, playful and precise. Me and Suzanne decided that what this band needed was a voice and a concept to go with it. Creating multiple variation spirographs and a many coloured and shape logos was exactly what we expected this logo to be. A concept. A spirograph that is ever changing,
never once the same. It will be changed on Facebook and Twitter whit each different single that is released. I now share account details of these social networks in order to make sure the bands visuals are consistent, used neatly and precise. That also allows the band to concentrate on the concept and aims of networking.
04/10
Student_Greta Medelyte
Brief 01_Tamarillo_Came&Went
Extended Practice.
Director. Project manager.
OUGD603
TAMARILLO - CAME&WENT
COLLABORATION:
‘I watch you moving I’ve got your heart in my head I know like to pretend But I know you only make mistakes What are we doing? The after glows gone as you walk out the door I’ve been to and from I’ve been in love with smoke and mirrors before
But I can’t go on like the way I was before I’ll let your run away without me baby I know it’s not me your hiding from You came and you went I know you think it’s hard to But oh you ran
S. Moore - Cocreator S. Sturgeon - Director of photography A. Ingham - 2nd camera J.P. Mcloughlin - Documentary Director I. Sileikis - Documentary photographer E. Sau - Photography B. Mikulskyte - Make up & Post production J. Heselton - Dancer & Choreographer
05/10
360°
1
360°
Location: Forest
Student_Greta Medelyte
2
Brief 01_Tamarillo_Came&Went
Location: Room
Extended Practice. OUGD603
06/10
Concept.
Using symbols, shapes and the new branding of the band we have developed a inversion and outversion concept for the second music video. Our aim was to make the audience look and create their own meanings trough symbols. Originally the forest represents the women heart and soul. The room is the mans inner world. But we place an object out of the
inner and outer world in each of the different locations bringing two worlds together. The video was shot in a 360° angle that will be post produced to unite and make a continuous circle which will sometimes be split by integrating images of the inner ring of the logo and references of the older video “Killing Time”.
Spirograph
Screen
Dancer
Plant
Camera
Troy
Student_Greta Medelyte
Brief 01_Tamarillo
Extended Practice.
Colab._ S.Moore
OUGD603
NOTE.
PREPARING.
All of the frames are only an image representation of the video. Due to short deadline the video is still in post-production and will only be released mid. June even though most of the filming is finished.
Most of the time I spent looking for a dancer and outsourcing people. We found the dancer by tweeting all the dance schools in Leeds Dance expo kindly replied and offered Jeyda. We also got sponsored by Chiara Fashion that kindly helped us with the styling and provided sandwiches. The rest was volunteering or paid from our own budget.
07/10