DESIGNER:
COMPETITION:
2014.05.01 “Nebūk Briedis” reflector brief.
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“I’m here” design concept provides not only a sense of individuality to the product owner, but acts as a constant reminder that encourages them to be attentive on the road. It also helps to remember that the drivers on the road can axpect walkways. The outer side of the logo is designed to reflect the use of darkness and EU-standard material.
2 While I’m here during the day works as a phone and card holder. In the dark, where appropriate, these objects can be put in your pocket and use an external unfolded case design side of good visibility and an internal for low visibility conditions.
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7c m
12
3 Fold out case it becomes a reflective stripe body with a recurring part of the writing itself becomes a reflective “I’m here” logo. Reflector tape placed on the arm or leg.
“I’m Here” is a unique and multi- functional product - reflector . The main problem in the development of products which have been taken into account was daily habit . Creating a new habit takes a long time. The main problem was of user forgetfulnes . I tried to raise the issue of how to turn the reflector not only attractive and fashionable but keep in mind the factor of remebrence. I focuse on the psychological habits and analytical side. A fairly simple conclusion came across: not worth creating new habits , because most of them fail but it’s worth trying to integrate a new oneinto an old habit. The survey showed that there are only a few of the most important objects that people think of before leaving the house which is wallet, phone and keys . Whiles developing an integrated reflector it was important to matched it with some worldly habits. Therefor the product has to have an additional function came quite naturally . This reflector is an integrated telephone and card holder .
R 85 G 25 B 51 R 54 G 87 B 96 C48 M91 Y53 K52 C80 M53 Y49 K27
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4 The internal design has 7 pockets. Each pouch can be found under a single EU-standard reflector stickers with “I’m Here” logo. Without removing the stickers from the reflectorit can still be used as a reflector wearing the outer side.
The top layer of semi-thick mass of material, covered with letters and uses a rolling multipryzm for technological reflector “I’m Here” logo.
5 Another amazing side of this product is the of not only sharing “I’m Here” campaign but also sharing with loved ones or even a fellow traveler. If nescesary the sticker can be easily removed from the pockets and given to a friend to apply it to the clothes in the dark. Promoting the care and safety of the road is important not only to the ones you know but also strangers without a reflector.
Reflective sticker The inner layer of built-in magnetic plate. Clear strip for the sticker to slide in
6 Vienkartiniais atšvaitiniais lipdukais galima ne tik dalintis bet ir naudoti ant dviračių. Nebelikus nei vienam vienkartiniui lipdukaui atšvaitininė kūno juostelę galima toliau naudoti išorine puse kaip atšvaitą tamsoje, o dienos metu kaip stilingą dėkliuką.
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7 Where is the conection of the case and the sleve ? This connection is not visible lies inside. Using a very similar structure as the Apple i-pad inbuilt strong magnetic plate reacts and conect firmly together.
8 Because of the magnetic plate design the reflector sleve can adopt to any size for arms or llegs.
9 Strong magnetic pull keeps the connection and ensures the protection and creates a stylish and modern appearance. It also gives the product a playful and ease of using it. Comfort combined with the functionality of the product demand and provides a guarantee for success.
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