Pitch Perfect Greta Narbutaityte Matthew Winnington Molly Lester Wing Chiu
About the studio: Thumbs Up is a small, independent animation studio based Leeds, yorkshire, United Kingdom. Our team formed by a group of talented creators from Leeds College of Art who all have experienced in creating animation in different media. Besides animation, the studio has also make 2D web, desktop and mobile games, website creation, illustrations, as well as other design work. The studio covers a variety of visual styles and a wide range of animation techniques allowing a diverse approach for every job.
Aims Company goals: Establish international relations Popularity Reputation/brand-product quality Expansion etc.
Financial goals: Break-even in 3-5 years
Posts: Molly & Greta Emails, phones, online admin, representative (outside the studio), colouring Greta & Molly & Matt & Wing Animation Studio organise, schedules, budgets (inside the studio), art-stuff Matt & Wing Post production, writing, editing, music!,
Skills and Services: Services 2D animation 2D games (Mobile/ Web) Virtual comic Character design Illustration Storyboard Discuss concept
Our style Work in hand-drawn Crafty Texturized Both traditional and digital Mix media various aesthetic depends on the clients or project
Target Market: Geographic: mostly Local, International Gender: both Age group: from age 5 onward
P.s. -No education level require, everyone in different groups can enjoy! -anyone appreciates 2D art/animation/game
Competition/Inspiring companies and how to compete: 路
Slurpy Studio http://www.slurpystudios.com/animation-videos-production/
Flickerpix http://www.flickerpix.com/#more-work
Amanita Design http://amanita-design.net/index.html
Further Stage!
Game engines: Aim at engines that export to mobile and maybe desktop(mobile and web)
Analysing game engines Construct 2 Pros: Constant updates, affordable Cons: Bad performance issues on mobile devices (builds to HTML 5 only)
Unity Pros: All engine features are free for everyone, cross-platform with good performance, support 2D and 3D, Cons: high learning curve
Monument Valley
Expenses And Finance Start Up costs (equipment,licenses, legal fees, etc.) 7.150 pounds Annual expenses (PR and Marketing, Salaries, Insurance, Rent, Software license, Accounting, etc,) 87.060 pounds Desk per day 180 pounds
Promotion: Traditional media: -Magazines
Digital media: -Social networking such as Facebook, Instagram, Twitter, Tumblr, YouTube which also allow us to promote globally.
-Free download game, pop-up adv.
Structure of the studio: