Focused on the University of Chicago since 1892
Media Kit: 2011-2012
The Chicago Maroon has served the Hyde Park community for over one hundred years as the University of Chicago’s independent student newspaper. Founded in 1892, the Maroon has a dedicated history to providing campus related news and advertising to over 5,000 undergraduates, over 10,000 graduate and professional students, and the 43,000 residents of the Hyde Park community. In addition to our twice weekly circulation of 5,500, we reach out to tens of thousands of parents and alumni through our online content. One of the largest student organizations on campus, and by far the most read publication at the university, the Maroon is the ideal medium to reach out to this worldly and energic campus market. The Chicago Maroon publishes every Tuesday and Friday during the autumn, winter and spring academic quarters. The Maroon also publishes Grey City, a quarterly magazine, dedicated to long form, student interest journalism. Additionally, we publish three special issues: Orientation in autumn, Historic in winter, and Graduation in spring.
Contact Information Tyronald Jordan business manager (773) 702-9555 ads@chicagomaroon.com
Adam Janofsky editor-in-chief (410) 804-8362 editor@chicagomaroon.com
Camille van Horne Managing Editor (917) 439-1621
cvanhorne@chicagomaroon.com
Publishing Schedule 2011
2012
SEPTEMBER Su Mo Tu We Th Fr Sa
JANUARY Su Mo Tu We Th Fr Sa
MAY Su Mo Tu We Th Fr Sa
OCTOBER
FEBRUARY Su Mo Tu We Th Fr Sa
JUNE Su Mo Tu We Th Fr Sa
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30
Su Mo Tu We Th Fr Sa
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31
12 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29
NOVEMBER Su Mo Tu We Th Fr Sa
MARCH Su Mo Tu We Th Fr Sa
DECEMBER Su Mo Tu We Th Fr Sa
APRIL Su Mo Tu We Th Fr Sa
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31
I O N
S
SUE
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 12 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30
NO
E U S IS
Key: 4 Chicago Maroon 16 Special Issues
Maroon Advertising Rates Sizes
Full page
Half page
Half page
Quarter page
Eighth page
10” x 16”
7.5” x 10.5
10” x 8” or 5” x 16”
5” x 8”
5” x 4”
$275.00
$275.00
$175.00
$90.00
$409.50
$416.00
$208.00
$104.00
$125.00
$80.00
Local Rates
$450.00 National Rates
$832.00
University of Chicago Departmental Rates
$375.00
$220.00
$13.00 NET per column inch. Discounts do not apply. There is an 8% discount when an ad runs four times and a 12% discount when an ad runs eight times during the same month. File format Email electronic (PDF) ads to ads@chicagomaroon.com Color Color is available for $90 per color ($360 for a full four-color ad)
$220.00
Classified Ads $3.00 per line based on 45 characters (including spaces and punctuation) per line when calculating the final cost. Starting with the 5th insertion of the ad there is a 5% discount. All ads must be prepaid using check, cash, Visa, or Mastercard.
Inserts $70 per 1,000 Maximum: 5,500 Minimum: 4,500 Inserts can either be delivered to the printers (address at bottom) seven days prior to publication date or can be printed on location.
Small bordered display ads placed on Classified Page: $13.00 per column inch.
Blue Island Attn: Bob Ogle 262 W. 147th Street Harvey, IL 60428
Grey City and Other Special Issues Grey City Grey City is the quarterly magazine of the Chicago Maroon, dedicated to long-form student interest journalism. Published three times a year, Grey City. SPECIAL GC RATES (applies for national, local and UofC):
Regular Pages: Full Page...........$835 Half Page..........$425 Quarter Page....$250 Eighth Page......$150
Premium Pages: Page one or two.........$895 Back Cover..............$1,195
Color Included
Orientation Issue As our back-to-school installment, the Orientation issue serves as a “survival guide” for incoming freshmen, as they discover a university setting and the widespread city of Chicago. This issue provides an opportunity to reach out to students and their parents in their eagerness to settle comfortably with back-to-school sales, and to experience the culinary, scenic and historical features of Chicago. This year’s orientation issue is slated for Friday, September 16th with a deadline of Wednesday, September14th.
Historic Issue.
!
W NE
A staple of the Maroon until the 1970s, the Historic Issue explored the rich history of the University and its surroundings. With a new revamping this year, the Historic Issue will provide an opportunity to remind students of the heritage that has distinguished the University of Chicago as a leading institution int the United States and the world. Subjects explored will range from the University’s creation of thr first nuclear reactor during the Manhattan project, the World’s Columbian Exposition that took place on the University’s historic Midway Plaisance, and the legacies of people and programs–such as Barack Obama adn the Core curriculum–that had their beginnings at the UofC. This year’s issue is slated for February 14th with a deadline of February 10th.
Graduation Issue The Graduation Issue provides a tribute to graduating students. The Maroon reserves pages for parents to submit placements for their son or daughter. This congratulatory issue is collected by parents and graduating students, as they prepare for their final weekends in Hyde Park and the greater Chicago. This year’s issue is slated for Friday, May 25th with a deadline of Friday, May 18th.
chicagomaroon.com Online Ads 1 WEEK = $75 4 WEEKS = $250 Top Banner (728 x 90 px) Runs on the top of the page. Rotates with up to one other ad.
Note: All online advertisements must be less than 300 kb and in a standard web image (.jpg, .png, or .gif) or flash (.swf) format.
Right Box (300 x 250 px) Runs on the right side of the page. Rotates with up to four other ads.
JPG, PDF, PNG and GIF formats are accepted. In addition, please provide a link in order to redirect our viewers to your website.
Payment Information Deadlines: Print ads are due two business days before publi- All ads must be prepaid. The Chicago Maroon accation. For Tuesday issues, ads are due the previ- cepts cash, checks, Visa, or Mastercard. There will ous Friday by noon. For Friday issues, ads are due be a $20 charge for all returned checks. the previous Wednesday by noon. INQUIRIES For all classified or display print advertising inquiries, please contact our office Monday-Friday, 9 a.m. through 5 p.m.
Tyronald Jordan, Business Manager (773) 702-9555 ads@chicagomaroon.com