Grey’t Ideas weekly 05.09.2014
Game Street View The gaming industry is one of those fastest growing. To promote it producers invent more and more great advertising ideas. Computer games were once divided into levels that had their limitations. Nnow players can feel truly free while walking through digital maps, they can explore it without limits.
www.destinyplanetview.com
The action of the new „Destiny� game will take place on different planets and their satellites. In order to promote the game a special Google Street View engineapplication was created. This allows players to explore maps and get know the game world before Destiny goes live.
http://youtu.be/oMpGYh9FZM8 3
High five! Free airplane tickets are worth a perfect „high five”, but nothing is that easy. To receive prize two people from different countries need to perform perfect gesture know as a „high five”. They need to do this exactly in the same second. This stunt was created to promote Dutch KLM Airlines.
http://youtu.be/JHG2eIIt7go
bookbook IKEA goes with (or against) a digital trend, proposes its famous catalogue in an analog version. Everything is digitalized, it is common to read e-book or view morning paper via tablet. IKEA in its newest catalog campaign embraces its „offliness” and presents it in a form of Apple parody. Thanks to this approac we can discover that bookbook doesn’t actually need to be recharged and pages are in HD.
http://youtu.be/MOXQo7nURs0
Cat ads What is common between cats and woman? It’s obvious - both are delicate creatures.
But how does it relate with hygienic pads? It is not so obvious anymore. Look at this extremely funny ad and you can easily imagine some kind of similarity. Very unusual way to talk about woman's intimate hygiene and another proof, that cats are good for any ad. http://youtu.be/pb6zfUVXNwA
last idea // sporty cats How to make a lazy animals for a little exercise? This question is answered by brand Temptations Tumblers which producing sweets for cats.
http://youtu.be/sKkF6qFh_hc
Thank you for your attention and see you next week
Contact:
Marcin Ejsmont Krzysztof Bogdalik Tadeusz Fułek Adam Brzuszkiewicz