Grey’t Ideas weekly 19.09.2014
Red light Does red traffic light fail to stop you at the crossing? Maybe this Portuguese idea will help. To promote road safety, car manufacturer Smart, decided to „live up” old mundane, red man on the traffic lights. In his classic, stationary pose he doesn’t make you want to stop. What if he moved some more? http://youtu.be/SB_0vRnkeOk
Horizontal furnishing You can watch our IKEA spots on TV, but we haven’t yet come up with an action such as this.
French IKEA wanted to celebrate their 30. store with quite unique ambient. In the city of ClermontFerrand they have put up a giant climbing wall. Professionals can test a new dimension of climbing, and newbies can relax on a sofa – 90 degrees to the side. Pictures: http://on.fb.me/1wrXEZP
Burger King Check out this new action by Burger King for Pride Parade in San Francisco.
For this special day, BK prepared a special version of their most popular sandwich: Proud Whooper. But the whole twist lies not in the sandwich itself but in a clever packaging. See yourself (and notice smart girl in 1:09): http://bit.ly/1s3P8xP
On the side note – don’t you think that it’s a little perverse comparing people to burgers – does it mean we all taste the same when grilled?
Referendum for the newbies If you have no idea what Scottish referendum is all about, watch this clever animation. When you’re reading these words, the votes that will decide the future of Scotland and United Kingdom are being counted. If you didn’t follow this story before, simple animation from British The Guardian will help you out. http://bit.ly/1tiNScL
Kitchen technology What can we say‌ Japanese KFC is celebrating its 30th birthday. And this are gifts for the anniversary occasion. Weird? Yeah, but why not?!
Starbucks
How many times Starbucks employee misspell your name? Maybe it is simple mistake and maybe not…
Meet Paul – one of thousand Starbucks employees that will tell you his story. Story about spelling your name wrong. It’s not a coincidence. It is thought out and consistently implemented strategy of psychic terror! http://youtu.be/hPbrlNsMTg4
If you like the topic, see more on http://sirivsstarbucks.com/. It is a Tumblr blog about misspelled names on Starbucks cups. Author compare Starbucks employees with Siri app, proving that iPhone can write it better.
last idea// Amy
First ever statue of Amy Winehouse, singer who passed out 2011, was revealed in Camden, North London. Judge yourself, but we thing that it’s very ugly and much too hyped – just like the singer herself. See the pictures: http://huff.to/1s822yP Seems like the people of music are very unlucky when it comes to statues, vide: statue of Czesław Niemen in Opole, aka Slavic Farmer.
Thank you for your attention and see you next week
This a Grey Worldwide publication edited by Krzysztof Bogdalik, Adam Brzuszkiewicz, Marcin Ejsmont,Tadeusz Fułek.
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