Grey’t Ideas weekly 26.09.2014
Dog stretching No matter how comfortable car we own, we need to stretch our legs from time to time during long ride. Just like the bulldog from new Citroen commercial. The main message in this ad is simple: you can ride many kilometers without refilling gas. So many that when you stop a car you need to strech up a bit. The advantage of this spot is the use of Johnny Cash song „Sixteen tons� that creates a great atmosphere.
http://youtu.be/1npVTbEGCl4
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How to become a NBA player? This question is answered in the newest edition of NBA series by EA Games. Almost anyone who played one of the NBA computer game was creating their own basketball player in his own image. And then they would give him superior skills to make him beat even Michael Jordan. Whole process of creation was rather long, but now in new NBA 2K15 using Kinect and PS4 camera players can scan their faces and put them in the game. http://youtu.be/5S0zH4Z57mY
Photogenic Police Department The police is a profession that requires straight face. It turns out that it is not always the case and the cops can show a human face too.
Officers from Iceland created Instagram profile where they put photos from their regular work day. From what we can tell it makes a very good job at building positive image. You can watch more pictures here.
New employee at KLM Are you afraid of loosing luggage on a plane? Now you don’t have, thanks to Sherlock – the dog from ground service. His name is not a coincidence. Sherlock is a beagle – a dog known for its tracking skills. Although they primarily hunt prey, this time the task is to find KLM airlines passengers who have lost their priceless possessions on the plane. http://youtu.be/NK-T_t166TY.
last idea// small flaw iPhone 6 premiered last week, but now users are discovering small flaws. Its „elastic� nature offers yet another change for the internet to mock.
Find more graphics here.
Thank you for your attention and see you next week
This a Grey Worldwide publication edited by Krzysztof Bogdalik, Adam Brzuszkiewicz, Marcin Ejsmont,Tadeusz Fułek.
If you would be interested to see how digital can change your business, too, please contact your local Grey Agency.