Grey’t Ideas weekly 17.10.2014
Store-climbing
The moment of horror, physical effort and reward at the end - all this in a clothing store for travelers. We like interesting ambient, especially those with new idea. In order to promote a new collection of jackets in one of the Korean brand stores North Face prepared a trap for clients like – like those in the Indiana Jones movies. See whether the participants were able to escape. http://youtu.be/g7CRMrR24Mo
Simply the Best Goatvertising with singing goat – it can’t be boring!
How to make an ad with goat's cheese that attracts the attention of your audience? Just show them goat singing 80’s hit originally performer by Tina Turner. http://bcove.me/n9r6ql32
Chinese divorce Rejoice – one of P&G Chinese brand, in it’s new ad gathers attention on raising social problem – increasing number of divorces. 100 thousands from every 3 millions of Chinese divorces yearly, ends by remarriage. That’s interesting statistic. We have no idea what does it have in common with hair shampoo, but the conclusion is pretty funny – even divorces made in China are not durable.
http://bit.ly/1vhrj9j
Scandal in parking zone German should be more prudent, making ads of their products. Every commercial can face some phobias‌
For example look at this Mercedes ad. You can show car and it isn't controversial. But unicorn drinking water from the rainbow river? That's a perverse promotion of LGBT! And the little girl!? It' sick!
http://youtu.be/zH9s4a8O9LY
No ello This might be the shortest website career, that we have ever seen. Not long ago we informed you about the successor of the almighty Facebook. Everyone rushed on to join Ello (we did as well), but the site is so faulty and lacks any features, that even those that enrolled does not use it. Enthusiasm has waned faster than it was gathered. Now Ello looks more or less like this: http://bit.ly/1lO0VjA
last idea// lets save the bees
A second edition of Greenpeace campaign to save the bees has just started in Poland. If you want to save some bees by adopting them, take a look here: http://www.adoptujpszczole.pl/
Thank you for your attention and see you next week
This is a Grey Worldwide publication edited by Krzysztof Bogdalik, Adam Brzuszkiewicz, Marcin Ejsmont,Tadeusz Fułek. If you would be interested to see how digital can change your business, too, please contact your local Grey Agency.