Grey’t Ideas weekly 24.10.2014
Colour Power
Philips presents new TV with LED light in long advert full with colours. The explosion of colors and snow – this is an idea to show television features. The film has two versions (short, long) and is made with help of professional skiers that ride with attached 7000 LEDs to their suits. It looks impressive, but real effect could be probably seen only on Philips screens.
Typography of peeing We love clever typography and keep track of all the novelties. But everything we have seen so far is nothing, compared to this peed font. American designer created a font called „Art Of Peeing” for everyone who are too scared to pee on walls/ Every letter was handwritten (no joke intended) on the wall, then photographed and put together to make it legitimate computer font. Download it here: http://theartofpeeing.tumblr.com/ But firstly, let’s hear the author out: http://vimeo.com/109064765
How long will you last? We can’t tell much without spoiling the point of this brilliant ad. Just check out this very long ad: http://elanunciomaslargo.com/ * (but be warned – the subject is highly controversial)
*real sick person is starring in this movie, it’s no fake. Check the whole video: http://youtu.be/vdAH59-T2AI
Funny cruelty Elephants are with no doubt a real tourist attraction – every traveler want to ride them and they look good on holiday photos. But do elephants have fun just like you do? Seems like their side of the picture is not so rosy. Take a look at this provocative spot to see real methods used to bring them to submission. Next time you will think twice before jumping on the back of the elephant to make a real summer holiday, exotic selfie.
http://youtu.be/V7WohcboTAE
The Phantom of the IKEA Now IKEA stores in Singapore are open till 11:00 pm. Late hours fosters unique atmosphere, which becomes even darker and more mystic when Halloween gets closer. See - according to cinema classic - new IKEA „Shining� ad.
http://youtu.be/cqsonfSQk2I
Party like a boss Whisky isn't for everyone. And Haig Club isn't for sure for people, who add Cola to their drink. For those, we highly recommend other „labels”.
British gentleman – David Beckham, show us how to make fancy party. If you can’t afford it, you can always go for a walk with Johnnie. Bitter taste of loneliness will be sweeten by cola. http://youtu.be/MaMuQPmzrrU
New Gmail Google will soon release its latest service. It won’t be mind-blowing innovation, but an upgrade of a well known (and liked) Gmail. Service is called Inbox and it is a product of two-year work of special team at Google aiming to create Gmail for our times. Mountain View giant’s flagship product is now quite old and the way it is used has changed over time. Inbox will offer a lot of new functionalities like sorting out your mail, dividing them and so on. Check out more (and ask for invitation to use it) here: http://www.google.com/inbox/
last idea// wtf?
Really, really odd commercial that advertises life insurance. We don’t know what to add more about it, see it for yourself. http://youtu.be/ON8825F_Be8
Thank you for your attention and see you next week
This is a Grey Worldwide publication edited by Krzysztof Bogdalik, Adam Brzuszkiewicz, Marcin Ejsmont,Tadeusz Fułek. If you would be interested to see how digital can change your business, too, please contact your local Grey Agency.