Grey’t Ideas weekly 31.10.2014
Honest runners This movie is not a commercial (or we hope, we weren’t fooled), but a small experiment full of useful insights. Two filmmakers caught city runners surprising them with some heavy questions. The runners turned up to be very honest – seems like sport brings out the best of you. http://youtu.be/6F7T1EGSoMQ
One handy HP computer Hewlett Packard announced new, interesting piece of hardware. HP Sprout is an universal computer controlled just by using your hands.
It looks like gadget from „Minority Report�, just horizontal (after the movie Tom Cruise must have suffered from arm aches, after Sprout he would surely complain about neck ache). Judge for yourself, is this the thing your desk really needs. Info: http://youtu.be/IBnf_lHxPdE Add: http://youtu.be/f8Xb8DdTcM8
Wheelbarrow freestyle
Weekend is just around the corner so it’s time to discover new sport and its most talented sportman. Alex Siegfried, young German, bought a special wheelbarrow, tunned it, and went crazy in the city. Watch his performance full of amazing and hair-rising tricks. http://vimeo.com/109624297
The Art of Parody Jim Carrey is a master of this discipline. Take a look at how he mocks Lincoln commercials.
In original version we saw Matthew McConaughey, obviously stil portraying his character from HBO series „True Detective�. Which version do you prefer?
original
http://youtu.be/NcGhLcVqxf0
parody
http://youtu.be/z3eN9u5N2Q4
Coke Design Everyone is different. Everyone has something, that makes him/her special. Coca-Cola clealry knows it and knows what to do with this knowledge. After a great success of latest campaign with names on cans and bottles, Coke is continuing the strategy of customizing packages. You can say what you want, but two millions of differently designed, unique bottles from Israel deserves a recognition.
http://vimeo.com/109386803
Organic McDonald’s
Fast-food burgers served as organic food. This trick is no novelty, but it’s still funny if done properly. The funniest thing about this prank is the setting – food critics’ and lovers’ convention. Remember this spot next time you start complaining about the quality of food at McDonald’s – is it really that bad?
http://youtu.be/4Qa6QXBxxWw
last idea// sony bubbles With this spot we want to dedicate this week’s newsletter to all the meaningless but nice looking commercial. Ultra-hiper-HD TV from Sony: http://youtu.be/V_DT-mg_3IA
Thank you for your attention and see you next week
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