Grey’t Ideas weekly 28.11.2014
Helpful airlines
Dutch airlines KLM take much pride in their client service. Check out how far are they willing to go to please customers. If you have outstanding client service, the best idea to show it is go to people that don’t use you airlines. That’s what KLM must have had in mind, sob they dedicated one day to helping everyone they could.
http://youtu.be/ef7n2s3j-BU
Fathers’ voice We all know and remember Old Spice ad from last year. Mums were crying, because their „little boys” started to use deodorants and suddenly became a men.
Let’s have a look on this situation from a different point of view. The newest ad from Old Spice shows how reacts fathers – proud of their sons. Funny insight for real life and gender differences.. http://youtu.be/cKhqUOncefY
Danny for Microsoft You wouldn't find a single person, who didn't heard about this guy, among people who knows YouTube. And that’s the right person to use in ad. So here we go. Danny MacAskill in newest Microsoft smartphones commercial. The best way to make a viral? Use a hero of many virals. This guy know how become famous in the internet. It’s so easy – you just have to be amazing! Watching his riding is always such entertaining! http://youtu.be/WC1KwpRPm7s
Coke got milk Seems like Coca Cola is afraid that popularity of healthy lifestyle might threaten their (not very healthy) sweet drinks. That’s why the company is launching their new dairy drink called Fairlife. But it won’t be normal milk, but it’s 2.0 version – 50% richer in proteins and with 30% less sugar. Of course it will be twice as expensive as normal milk. In USA next month. More info: http://fairlife.com/
Gaming level extra hard In most of the games level of life is most important thing and player is dead when this level comes to zero. Now there is really creative idea how transfer this system to real world and make something good.
On the Kickstarter there is new innovative project which should cross game world to real world. Inventors want to connect players to the blood pumping machine and each time they lose blood in virtual world the machine take some of they real blood. Of course, all this to encourage blood donations.
http://youtu.be/ ojnDWxf5DvU 7
last idea// for nonfylers
Tigerair airlines again promotes their brilliant product – non-frequent fliers club. For those who don’t very often. http://youtu.be/l6hZ4b3OuU0
Thank you for your attention and see you next week
This is a Grey Worldwide publication edited by Krzysztof Bogdalik, Adam Brzuszkiewicz, Marcin Ejsmont,Tadeusz Fułek. If you would be interested to see how digital can change your business, too, please contact your local Grey Agency.