Grey’t Ideas weekly 05.12.2014
Master of Twitter He can’t rule in Eternia so he tries to conquer social media by taking over Honda’s Twitter profile.
http://youtu.be/u79fdqgHKRA
This is a part of Honda’s 2014 sales called Happy Days in which Skeletor (the archenemy of He-Man) is playing main role. (Watch a spot below)
As you can see Skeletor is a quite annoying Twitter troll.
What is more at the end of Twitter campaign Skeletor records Christmas carol with He-Man. This campaign is weird enough to like it. http://youtu.be/zlOEaOKX7Zg
Perfect gift?
Do you wonder what you’ll receive from Santa this year? Every year you get something you don’t want? Time to change it. Do you remember Harvey Nichols’ commercial that showed hedonistic approach to Christmas? It was unbeatable, but this year English shopping mall comes back with the new idea. It is based on Christmas cards and helps us to get what we want. http://youtu.be/XT_CyUhRe1Y
Clean your virtual home It is nothing new that we are split between two worlds – real and virtual. But do we keep both of them clean? Internet became our second home. We put there our documents, photos, mail and other stuff. But, as the real home, we need to clean it from time to time. Famous vacuum manufacturer Electrolux comes with a little help – an internet program to clean you computer – World Wide Vac.
http://youtu.be/JJjr44RoBTc
Honest Bank
In bank commercials we are attacked by low percentage offers, which make great impression on those who can’t count. But bank can give something more – trust that our money are in the right hand. Scandinavian Nordnet bank hired actor to tell he is a hired actor. And it is great. They created a series of spots with are not about offer but about reliability. Spot 1: http://youtu.be/178a3bl-2vU Spot 2: http://youtu.be/e6J49qB35rE Spot 3: http://youtu.be/u0in7gGAf6k Spot 4: http://youtu.be/XLz0aSYFESM
last idea// upgrade Korean musician PSY changed the face of the internet forever conquering YouTube. Not only conquered, but also crushed by number of views which was never predicted to happen.
Let’s remind ourselves this XXI century classic: https://www.youtube.com/watch?v=9bZkp7q19f0
Thank you for your attention and see you next week
This is a Grey Worldwide publication edited by Krzysztof Bogdalik, Adam Brzuszkiewicz, Marcin Ejsmont,Tadeusz Fułek. If you would be interested to see how digital can change your business, too, please contact your local Grey Agency.