Grey’t Ideas weekly 18.12.2014
Journey with „the one”
Jordan Axani was quite unlucky. He bought heavily-discounted plane tickets for around the world trip for himself and his girlfriend, but the relationship didn’t last. What could he do? 28-year old from Toronto didn’t think twice and put an ad online. His ex-girlfriend was called Elizabeth Gallagher, so all he had to do, was to find another Canadian going by this name – why waste those tickets? Jordan got a massive amount of replies from Internet users, and finally found the right girl. Unfortunately she has a boyfriend, but at least he won’t be going alone.
In case you can’t understand the story – here’s a little graph.
Christmas – what you think? Ogilvy from Paris didn’t want Christmas Cards this year. Instead they set up a focus group to test the idea of Christmas.
For the joke to work, the focus group had to criticize the idea. So they did – they laugh at it, redo it and do everything to make it something completely different. Quite funny, but I think that only for admen. I wonder what the research agencies did to Ogilvy to deserve this harsh treatment. What you think?
http://youtu.be/LzDQrkyCq_Q
Shit in a box Lesson learned – human curiosity knows no boundries.
A company called „Cards Against Humanity” (selling card game named the same), decided to celebrate Black Friday, American shopping frenzy day, in an unusual way, Instead of their usually cards they offered neatly packed „Bullshit” for 6$. Buyers must have expected some grand joke, but they got what they were promised – dried bull’s feces. There were nearly 30 000 of such clients and that makes this joke one of the best in the passing year.
Advertising on LinkedIn This was a quite restrict social website where spamming or mass advertising wasn’t allowed but finally they decided to relax a little. Probably some of you know „Taken”, a movie series featuring Liam Neeson. Third instalment will have its premiere soon. The movie kicks of with a promotional campaign on LinkedIn - a site for professionals of certain skill, just like main hero.
http://youtu.be/535J4gYXsxs
Deaf movie
We don’t often recommend movies, but this one is worth mentioning. „The Tribe” is an Ukraininan flick about a boy who falls into a corrupted system of special school. The whole movie is in sign language with no subtitles or voiceover. Trailer: http://youtu.be/bpLj9WYBK_c
at the end// IKEA’s experiment Experiment that can put some light to your dark hear . http://youtu.be/EQ3ePGr8Q7k
Thank you for your attention and see you next week
This is a Grey Worldwide publication edited by Krzysztof Bogdalik, Adam Brzuszkiewicz, Marcin Ejsmont,Tadeusz Fułek. If you would be interested to see how digital can change your business, too, please contact your local Grey Agency.