Grey’t Ideas weekly 13.01.2015
Motorized pedestrians Soon (in like 10-20 years) we will be driving cars on a sidewalk. The first vehicle for pedestrians is being tested on UK’s pavements this year.
The Lutz Pathfinder is a small, fourwheeled, self-driving car – first of its kind in Britain. It can move at a distance of 40 miles with a maximum speed up to 15 mph. At first Lutz is being designed for elderly and sick who have mobility problems. We bet that Americans can’t wait .
http://youtu.be/fVL5gOaGqno
Evening around the campfire Spring and summer camping is nowhere near, so we envy the people of Papua New Guinea a lot. It is quite obvious that beer has better taste outdoors, especially around campfire. But there is no pleasure when blood tasty mosquitos fly around. Local brewery from Papua invented paper box for beer with a secret feature. When it’s thrown into fire it chases mosquitos away so you can enjoy the evening (ad your beer). Simply brilliant!
http://youtu.be/2HbA-jdJKxI
Bonus for hard-working In agency we often have to think about nonconventional gifts. But we have never thought about this. One of the Chinese companies came up with controversial annual gift for the best employees. Along with Porsche 911 and a trip to Bali, best employees can be granted a night with famous Japanese adult video star. We are shy and prudish and won’t give you the name of the star. You will google her up anyway.
Public service denouncement We like PSA – both doing them and watching. It’s great to participate in good cause. But only if you understand what it’s about. In case of this charming spot not even makers knew what it should be about. This Dutch commercial tries to fight the stereotypes, but goes horribly wrong. But the saddest part are those poor confused kids. See yourself: http://youtu.be/iYyN1I5IF8E
Sweet revenge As you can see, we didn’t include any valentines’ day advertising actions, because who cares. But we can make an exception for this lovely little commercial. If you really hate you ex and want to demonstrate this hatred in some good old fashion physical way – go to shredyourex.tv. There you can send yours ex picture and watch it getting shred to pieces in calm relaxing atmosphere. See how it works: http://youtu.be/Aaszs-8K8uc
last ikea//
Thank you for your attention and see you next week
This is a Grey Worldwide publication edited by Krzysztof Bogdalik, Adam Brzuszkiewicz, Marcin Ejsmont,Tadeusz Fułek. If you would be interested to see how digital can change your business, too, please contact your local Grey Agency.