Grey’t Ideas weekly 06.03.2015 27.02.2015
The power of tweets Movie promotion seems like a special form of art and needs a new category in Cannes. Creativity here knows no boundaries. The new Avengers movie is coming in May. This is something many Marvel fans are desperately waiting for. And marketing team knows how to use this. This time they offered possibility to unlock the latest movie trailer by tweeting about it. The more tweets, the faster it would be online. Fans didn’t let us wait for long. Thanks to this simple mechanic, trailer was promoted without any media costs.
Here you can watch the trailer.
http://youtu.be/JAUoeqvedMo
Zombie mechanics „The most absurd ad of the week” title goes to Audi and their zombie mechanics ad.
To be precise – there is no zombies in this spot, the director surely has watched „World War Z” many times and made something very similar. In end he created a commercial with absolutely sense. But nice pictures, if I have to be fair.
but too the no
http://youtu.be/yfwT7Vcyylg
Attention test It’s nothing new to say that we don’t notice what we ain’t looking for – you have been fooled by illusionists using this technique many times. Now Skoda in UK is trying to refresh this idea.
The problem is that they went too far with this. Adding additional layer and joke („yeah, sure, nobody notices, but actually you noticed”) spoils the idea. In the end I don’t even remember what car was it. See yourself: http://youtu.be/qpPYdMs97eE And compare with this, much better, ad: http://bit.ly/1G0Hk6c
Ad that gives you power…
…and will to do things. Immerse in the world of Powerade. Powerade’s spot is motivational and inspirational. It gives power to do things, like only American movies can. Main hero of the spot is Derrick Rose playing for Chicago Bulls. Probably the next Michael Jordan. But the whole spot would be nothing without a great narrator –Tupac Shakur. http://youtu.be/vayTF-j0D2s
Mentos Crush Maker The moment when we say goodbye is one of the most important in the whole dating process. So it is important to leave a good impression. It is the best when date is finished with a kiss, so you need to take care of your breath. And here comes Mentos with its fresh punch. See this spot, full of love and fresh breaths.
http://youtu.be/_knwjIkiY5E
last idea// shadow dance What could you expect from Disney ambient? Yeah – nothing extraordinary. It has to be nice, pleasant and charming. And it is.
http://youtu.be/Hd_2Y29_FLU
Thank you for your attention and see you next week
This is a Grey Worldwide publication edited by Krzysztof Bogdalik, Adam Brzuszkiewicz, Marcin Ejsmont,Tadeusz Fułek. If you would be interested to see how digital can change your business, too, please contact your local Grey Agency.